“When Samsung launched Bixby nearly five years ago, we committed to continue improving this intelligent platform with new technologies and key partners that enable more experiences,” said Young Jip Kim, EVP and Head of the Artificial Intelligence Team at the Mobile eXperience Business, Samsung Electronics. “We are proud to bring Bixby to the millions of people who speak Latin American Spanish, joining the more than 200 million¹ people already using Bixby from nearly 400 million² devices worldwide.”

Benefits of Bixby, Now Available in Latin American Spanish

Bixby is a powerful, intelligent voice assistant that helps Samsung Galaxy users navigate their devices and organize their lives, just like a real-world personal assistant. It can help launch apps and settings, remember appointments and tasks and generally reduce everyday hassles. Bixby can even communicate with others by answering calls, composing messages and more.

Intelligence depends on the ability to understand and engage with commands, regardless of phrasing. Until now, South and Latin American users had to use European Spanish with Bixby. The new support for Latin American Spanish will let them use local dialects, accents and nuances for more natural interactions with their device.

Latin American Spanish support means even more Samsung Galaxy users can now rely on Bixby’s intelligence and convenience, particularly in the United States, the second largest Spanish-speaking country and the region with the most Bixby users.

What Is Next for Bixby

Bixby has grown immensely in the past few years, as registered users more than doubled, surpassing 200 million in 2022.

At the recent Samsung Developer Conference 2022 in San Francisco, Samsung outlined other recent developments, including new Smart Home features. As users expand their connected ecosystems, Bixby’s voice control and seamless integration with devices will play an important role in monitoring and managing every room of the home.

Latin American Spanish for Bixby is available today for select Samsung Galaxy models including the Galaxy S22, Galaxy S21, Galaxy Z Flip4 and Galaxy Z Fold4 after going through a software update. Support for additional devices will roll out soon, including Galaxy S20 and Z Flip3 in December, with further expansion planned for early 2023.

¹ Based on our number of Bixby-enabled users during October 2022.
² Based on our number of Bixby-enabled Samsung devices across mobile, TV and home appliances.

The Galaxy Experience previously took place in both London and New York during Samsung’s Galaxy Unpacked event, giving visitors the chance to experience Samsung’s Galaxy Z Fold4 and Galaxy Z Flip4 devices, and has returned to San Francisco following the success of these two events.

Through this hands-on, interactive experience, visitors can try out Samsung’s latest Galaxy devices in addition to its line of wearables, including the Galaxy Watch5 series and Galaxy Buds2 Pro. The exhibit also features a variety of fun programs for visitors to participate in, including photo challenges and a pin collection.

To experience Samsung’s product lineup in person, be sure to visit the Galaxy Experience space from October 7 to October 28. Check out some of the photos of highlights from the event below.

With opening remarks from Jong-Hee Han, Vice Chairman, CEO and Head of Device Experience (DX) Division at Samsung Electronics, the presentations revealed how Samsung is crafting systems that help make lives smarter, safer, more convenient and more connected than ever before.

▲ Attendees take their seats at SDC 2022 in anticipation of the day’s wide-ranging Keynote

Read on to see Samsung Newsroom’s recap of the innovation and inspiration revolutionizing how we live and work both now and in the future.

Opening: A Seamless, Frictionless Experience

Jong-Hee Han opened up the day’s talks by underscoring the importance of convenience in an age of brilliant yet complex technologies. “At Samsung, our goal has always been to make our lives easier through technology innovation,” said Han. “But innovation can also be burdensome for users if convenience is not at the forefront. Our teams are determined to deliver devices that are as smooth and accessible as they are advanced.”

▲ Jong-Hee Han, Vice Chairman, CEO and Head of DX Division at Samsung Electronics, welcomes attendees to SDC 2022.

Covering everything from Calm Technology to Knox Matrix to holistic household platforms like Bixby Home Studio and SmartThings, Han outlined a device and systems ecosystem that puts the user experience at the center. “The goal of all this is to give you an easier, seamless and more frictionless experience,” Han emphasized. “So you can focus on what matters most.”

A Home That Learns and Adapts Through SmartThings

Following Jong-Hee Han, Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, discussed how Covid-19 galvanized teams at Samsung to prioritize the important things in life, particularly in the home. “If you’re like me, the past few years have been a time to prioritize what matters, to find moments to pause and refresh,” said Jung.

▲ Jaeyeon Jung, Vice President and Head of SmartThings, Mobile eXperience Business, outlines how the platform is helping realize a truly seamless, intuitive household device ecosystem.

Samsung’s SmartThings platform, Jung explained, is the perfect way to do this in your home. Thanks to a wide range of improvements to the household ecosystem platform, finding, setting up, onboarding and synchronizing new devices into your household will be easier and more efficient than ever. This includes Galaxy Quick Pair, Matter Hub connectivity, SmartThings Energy and SmartThings Music Sync, as well as boosted integration with partner systems and an expanded SmartThings website.

Matter: A Truly Harmonious Household Experience

At the end of her talk, Jung introduced Matthew McCullough from Google, who provided an overview of Matter, a system that lays the groundwork for true interoperability between devices in the home. Samsung is committed to Matter integration, and confident it will make the dream of a fully integrated household a reality.

▲ Google’s Matthew McCullough explains how the Matter interoperability system works, reinforcing Samsung and Google’s collaborative efforts to expand its integration.

By working closely together, Samsung and Google aim to make life for both users and device makers simpler and smoother, with multi-admin features that cut down on manual management and make Google Home and Nest Hub more accessible. “This ease of use across Samsung and Google is just the start, and we’re looking forward to delivering a more seamless, delightful home experience,” said McCullough.

Industry Collaboration Making Device Ecosystems More Open

▲ Mark Benson, Head of SmartThings U.S. at Samsung, expands on the company’s enthusiasm for Matter adoption and introduces the SmartThings Matter Early Access Program.

Continuing with the theme of interoperability, Mark Benson, Head of SmartThings U.S., emphasized Samsung’s commitment to supporting Matter. “To accelerate Matter adoption, we created the SmartThings Matter Early Access Program, where we work with major device manufacturers to ensure their Matter-enabled devices work seamlessly with SmartThings,” said Benson.

The SmartThings app, SmartThings Hub Core and SmartThings Cloud, Benson pointed out, are already prepared to support Matter. “It’s all about delivering interoperability right out of the box,” he said.

The Expanding Role of Bixby

Anil Yadav, Head of Bixby Lab at Samsung Research¹ America, took to the stage to discuss SmartThings’ bespoke speech platform and de facto voice in the home, including its exciting new feature: Bixby Home Studio. “With Bixby Home Studio, you can create experiences that span multiple devices and respond more intuitively to user commands,” said Yadav. “For example, if you ask Bixby to turn on your air conditioner, Bixby can check if you have any windows open and let you know to close them, saving energy.”

▲ Voice system expert and Head of Bixby Lab Anil Yadav lays out the platform’s evolving role in the home and celebrates the launch of Bixby Home Studio.

Ready to do everything from queuing up your next action movie on your Samsung Smart TV to boosting your mobile security with On-Device AI, Bixby is smarter and more powerful than ever.

Premium Security and Privacy for an Integrated Household

▲ Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, underscores the significance of strong security and personalized privacy, as exemplified by systems like Samsung Knox and Knox Matrix.

Samsung envisions more than just a convenient and integrated home experience. Its teams are also creating an experience that is as safe as it is smooth, as private as it is proactive. After Yadav’s Bixby talk, Shin Baik, Principal Engineer of Security Team, Mobile eXperience Business, discussed with the audience how top-notch innovations need top-notch security to go with them. Unwavering in its three security and privacy principles — transparency, choice and protection — Samsung has worked hard to develop platforms like Samsung Knox. This will keep everything from your phone to your refrigerator safe and secure, said Baik.

A new platform called Knox Matrix, in particular, is now on the frontline of multi-device protection. “Knox Matrix is your own private blockchain,” Baik explained. “Multiple devices share credentials, turning the ecosystem of devices into a shield that protects everyone.”

In step with these developments, of course, is Samsung’s insistence on a customizable privacy experience, which is provided by Samsung’s comprehensive Security and privacy dashboard. “We believe that you — and only you — should be making decisions about how your information is managed and stored,” said Baik.

A More Vibrant Content Ecosystem Than Ever

Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, shared important insights on Samsung’s extensive media network, covering a range of recent successes.

▲ Sang Kim, Senior Vice President and Head of Product & Marketing at Samsung Electronics America, provides a roundup of Samsung’s diverse — and rapidly expanding — media network.

Samsung Gaming Hub, launched in June, is an all-in-one gaming solution that, thanks to partnerships with industry leaders like Xbox, lets players connect their controllers to Samsung TVs and access all the games they love without even needing a console or PC.

Samsung TV Plus, the FAST streaming TV and video platform that relaunched this summer, now reaches 24 countries and 465 million devices globally. It is projected to clock in an impressive three billion hours streamed by users by the end of 2022.

Thanks to broad reach, smooth monetization integration and an advertising environment optimized for both clients and users, Samsung streaming also offers an ideal platform for premium advertising.

“Today, Fortune 500 companies from around the world have leveraged Samsung TV Plus and our other advanced TV advertising solutions to reach valuable consumers,” Kim said.

Tizen’s Global Conquest

▲ Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business discusses all things Tizen, from the operating system’s global reach to its growing spectrum of applications.

Following Sang Kim, Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business, took to the stage to talk about Tizen, Samsung’s open source, Linux-backed operating system. Kim took the audience through a huge variety of developments in the Tizen journey, which is growing its capabilities to an ever-wider spectrum of uses and applications.

Leveraging partnerships with gaming leaders like Xbox, NVIDIA and Utomik, Tizen is helping bring a truly consolidated, uninterrupted gaming experience to users with Samsung Gaming Hub, with fantastic performance and image quality, Kim explained. It delivers stunning visual displays and blockchain wallet integration to Samsung TVs for better at-home art experiences, while also helping Smart Hub deliver the best in content searches and recommendations. Tizen Enterprise, meanwhile, is boosting B2B partners’ display and signage options, while Tizen Everywhere aims to expand licensing and bring the system to more countries.

“Since its launch ten years ago, Tizen now powers more than 330 million TVs, refrigerators and other smart devices,” said Kim. “At Samsung, we will continue to create Tizen experiences that transform and go beyond what many thought possible.”

One UI 5 and the “Your Galaxy, Your Way” Philosophy

Next up was Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, whose theme for the day was the company’s latest leap forward in the UI experience: One UI 5.

▲ Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience Business, introduces One UI 5, the next stage of Samsung’s UI evolution and a distillation of the “Your Galaxy, Your Way” philosophy.

“On this stage three years ago, I shared our vision for One UI, the essence of the Galaxy experience,” Jeong began. “One UI truly captures the ‘Your Galaxy, Your Way’ philosophy by bringing users an intuitive, connected experience that is uniquely yours.”

Splitting the new UI update’s advancements into three areas — Personalization, Productivity and Possibility — Jeong shared a host of new and improved features. Personalization included deep customization enhancements, like Dynamic Lockscreen for smartphones, Watch Face Studio for Galaxy Watches and custom-built Modes and Routines, while health and security functions are also more adaptable than ever. The Productivity section included Bixby Text Call, improved phone-to-PC connectivity and multitasking upgrades like Taskbar improvements. Possibilities covered One UI 5’s integration with innovative Samsung Foldable devices and related functions like Flex Mode.

A Look Over the Horizon: Robotics and Health in Tomorrow’s Homes

The final talk before the wrap-up was from Sebastian Seung, President and Head of Samsung Research. While many of the day’s talks focused on recent improvements, Seung has his eye on the innovations of tomorrow, aiming for no less than the merging of the physical and digital worlds.

“I’d like to invite you to look over the horizon, to a future dreamed of but not yet realized,” said Seung, who divided his presentation between the future of robotics in the home and Samsung’s ambitions to contribute to health & wellness research.

In the home robotics field, Seung discussed the company’s continued success with a household supported by advanced, AI-enhanced devices, including the object-detecting JetBot AI+ vacuum, the Bot Handy chore assistant prototype and even future plans for Samsung’s latest robot arm manipulation code, which will soon be available on GitHub.

▲ Sebastian Seung, President and Head of Samsung Research, discusses the company’s plans for a future where advanced robotics technologies support households and outlines Samsung’s ambitions in health & wellness research.

Moving on to the subject of health, Seung introduced Samsung Health Stack, an open source project from Samsung that aims to actively advance health & wellness research. “This is a full stack SDK, a mobile app for patients, a portal for researchers and a backend database,” said Seung. “A complete package of open-source tools designed for the easy creation of digital systems for the research of health and wellness.”

Closing: Building a More Sustainable Future With Samsung

To round off the talks, Jong-Hee Han returned to the stage to offer a final word, summarizing the technologies showcased at SDC and the course of the company’s future of innovation.

▲ Jong-Hee Han returns to the stage to conclude the day’s talks, ending on a proactive vision of a future driven by sustainable, eco-conscious technologies.

“I would like to talk about the future one more time,” he added. “The future of something very dear to my heart: our planet. I believe we have a responsibility to help create a sustainable future. We do that through Everyday Sustainability, a belief that every stage of the product lifecycle can be more sustainable.”

Han presented a range of Samsung sustainability commitments and environmental research directions, including responsible material sourcing, recycling, disposal, renewable energy and billions in investments toward meeting carbon emissions reductions.

“By 2027, we will run all DX operations on renewable energy,” Han said, ending the day on an optimistic note and a glimpse of a future for customers that is easier, more seamless, more frictionless and — crucially — more eco-conscious.

Watch the video below to see the complete recording of the SDC22 Keynote.

▲ Attendees explore the latest Samsung products at SDC22 booths.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

As people become increasingly more health-focused, tech industry realized the value in pursuing projects that help individuals monitor their health and fitness. Principal Engineer Jinwoo Song from Samsung Research’s Data Research Team explained how Samsung Health Stack project helps developers and engineers optimize app development and more.

Q1. What does Samsung Health Stack do and what benefits does it ultimately provide?

Samsung Health Stack is an open source project that provides help in conducting research related to digital health using wearable devices, developing applications needed and creating tools for backend server and analysis in Android and Wear OS environment. By utilizing Samsung Health Stack, IT developers and engineers can save time and cost needed for developing the right environment, and researchers can focus more on conducting research studies that utilize new digital data. I believe that such convenience for development will be a great foundation for various forms of digital health care research and new data-based technologies.

Q2. What was the focus of the open source when designing Samsung Health Stack?

We designed it by analyzing the user experience of everyone involved in healthcare research so that the solution can accommodate the entire process of recruiting participants, collecting data and analyzing data. When there were some difficulties during the course of the development, we found solutions through health care-related cooperation with many research institutions.

In addition, we made effort to provide the structure that can continue to be scaled up to handle new forms of data and devices that become the interest of digital health researchers. In particular, we’ve designed the structure so that only certain necessary parts can be selected and expanded for use in order to enable application in various cases that go beyond clinical research, such as the area of care, etc.

Q3. What do you think the direction of development will be going forward for data-based health-care technologies?

Due to the technological advancement including AI, and the transition to aging society, the digital technology that centers on consumers and data is becoming more important in the field of health care. In order to respond to such changes, it is important to have the capability to safely manage and precisely analyze various data on users.

We believe that a world in which everyone will be able to receive customized, optimal health care solutions with data on users’ everyday life will come in the future. We’ll continue to make effort to develop technologies and products to make this possible, and we look forward to seeing many developers participate in this effort.

In order to create the best product experience, Samsung’s One UI platform offers a simple and intuitive interface across all of its devices, putting the user at the center of its unified device experience. Content Strategist Josh Ross from Samsung’s Core UX Group of MX Business shared the inspiration behind One UI and how it was created with users in mind.

Q1. What is One UI and what experiences does it provide to users?

One UI is the unified platform for Samsung Galaxy products, from phones and tablets to watches and Galaxy Books. It creates a single, seamless experience that empowers users to get the most from their Samsung products.

Q2. To create an intuitive and easy-to-use interface for users, One UI adheres to four key principles: simplicity, effortlessness, consistency and authenticity. Can you explain why these principles are important for development of One UI and how you think this enhances the mobile experience for users?

You need principles so you can be sure your design is heading in the right direction. We’ve chosen these four principles because they put the focus on the user, which is what we always want to do. Simplicity helps users focus on what matters. Effortlessness means that you don’t have to struggle to get things done. Consistency means that things work the way you expect them to, which helps to make things effortless. And authenticity is about creating experiences that feel natural, like a part of your own self-expression. When these principles come together, the result can be very powerful but also subtle. You don’t always notice all the work that goes into the design, and that’s actually good. The best design is almost invisible.

Q3. Why are partnerships an essential part of One UI? What are the benefits of partnerships for One UI development?

Partnerships are a huge part of the One UI experience. As good as Samsung is, we need the insight and expertise of others to deliver the best experience to users. Partnerships make apps like SmartThings and Samsung Wallet possible, so that you can do amazing things like control your car or your lights, make payments, board an airplane and so much more, right from inside One UI. Partnerships enrich our Samsung Health content with fitness expertise about everything from sleep coaching to body composition to mindfulness. Partnerships add flavor to your chats with GIFs from Giphy and Tenor, stickers, fun camera features on Snapchat and much more. Partnerships like the Global Goals app, a collaboration between Samsung and the UN, help bring awareness to important causes.

We want to empower our users to do things the way they want, with the apps and services they love. Partnerships are a huge part of that.

Q4. Going forward, what are some things users can expect from Samsung’s One UI?

We have a lot of things we’re announcing at SDC this year, so I don’t want to give everything away, but you can always expect further refinement and improvement. We look at everything from icons and animations to how you organize and find things and so much more. We’re learning more and more from our users about how the foldable experience changes things, so keep looking for exciting developments in the area of unique features for the Galaxy Flip and Galaxy Fold.

Samsung has also partnered with HealthTap to provide telemedicine services through its Smart TVs. Samsung’s Tizen, an open-source operating system, helped developers optimize the service for use on Smart TVs. Sean Park, Senior Product Manager from the Experience Planning Group of Visual Display Business, explained more about accessing telemedicine through Samsung’s Smart TVs.

Q1. How did Tizen help with the development of this service?

Samsung Electronics’ smart operating system (OS) Tizen provided the grounds for easy navigation on the large screen display. Tizen is very quick to deploy as evidenced by what we were able to achieve in three months’ time.

Q2. What are the benefits of accessing telemedicine services through Samsung Smart TVs?

Everything nowadays has gone remote. We want to provide Samsung users with a more convenient way to access medical care, which is telemedicine.

Samsung’s collaboration with HealthTap allows you to see a doctor through a large screen from the comfort of your home, creating a more immersive telehealth experience. If you want to access services including mental health counseling, you can do that with Samsung Smart TVs. For those who are a bit older and whose vision makes it difficult to use a small mobile screen, or for those who need to hold small children while consulting a doctor, they can easily access telehealth services through Samsung Smart TVs. We want everyone to be able to easily see a doctor from home, which we believe is not only convenient but necessary.

Ultra-wideband technology (UWB) has been recently gaining more and more attention in the smart device industry. Principal Engineer Haeyoung Jun from Samsung Research’s Standards Research Team talked about the importance of standardization of UWB and how it could shape the future of the industry.

Q1. What is the role of the FiRa Consortium that Samsung Electronics established in 2019 with key industry players, and what specific activities does it do?

The FiRa Consortium develops the interoperability standard and certification program to enable consumers to use services powered by Ultra-wideband (UWB) technology in smart devices across devices made by different manufacturers.

After the FiRa Consortium was initially established by only a few companies, including Samsung Electronics, there are now more than 115 member companies participating in defining the interoperability standard together. Furthermore, FiRa is exploring various applications that utilize UWB, and is cooperating with multiple standard organizations across various industry verticals for the standardization of these applications.

Q2. We’d like to know why UWB technology is gaining attraction again recently and how it is moving forward.

As many service providers and manufacturers investigate use scenarios utilizing relative location information obtained by direct communication among devices without heavy infrastructures, the barrier to implementing UWB technology and applications have been lowered. Along with Samsung Electronics, global companies are also implementing UWB into their devices. As the number of UWB enabled products increases in the market, there will be motivation to install UWB infrastructures as well. We anticipate that, if just one or two game-changing UWB applications emerge in the market, the UWB ecosystem will expand rapidly.

Q3. We’d like to know what the new era of wireless communications envisioned through UWB technology standardization would look like in detail.

UWB technology allows your own devices to detect the location, including distance and direction, of other UWB devices in proximity. It also enables the secure data transactions among devices as well as secure internal interfaces, therefore UWB can provide different type of location-based services that GPS is unable to. For instances, UWB brings the same effect as tagging NFC to a reader even with the smartphone placed in a pocket or bag. With the standardized UWB technology, consumers will be able to access new convenient services across multiple verticals.

Samsung Electronics held its annual Samsung Developer Conference (SDC) today in San Francisco, bringing together developers, creators and designers to explore seamless, connected experiences powered by Samsung.

During the event, Samsung shared more about its commitment to creating simplified, game-changing customer experiences, including the company’s updated vision for SmartThings as it evolves from a connectivity platform to an enabler of smarter lifestyles. From deeper integration with Bixby to seamless connectivity with Matter-compatible devices, SmartThings is creating a richer, more open world that empowers all users to streamline their connections and their daily lives.

“At Samsung, we continuously innovate our devices, platforms and services to be simpler and more convenient. I am proud to share the next generation of our work, like SmartThings, to further our collaboration with partners and developers,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics. “As technologies become more complex, we will always search for ways to make life easier, more connected, and more flexible, so our consumers can focus on what matters most.”

Connecting Platforms and Devices With Calm Technology

Samsung’s vision of seamless connectivity is inspired by the philosophy of Calm Technology — where devices instantly work together, so consumers can save time on setup and get right into the experience. To realize this vision, Samsung reimagined SmartThings and its connected services and partnerships, including Samsung’s Hub Everywhere, extending its capabilities to the entire smart home with audio and visual data as well as SmartThings Energy, SmartThings Pet and SmartThings Cooking. Samsung also partnered with Philips Hue to integrate Philips Hue Sync right into Galaxy devices so smart home lighting can match with music.

The seamless experience will extend beyond Samsung’s ecosystem through SmartThings’ integration with Matter and Samsung’s membership in the Home Connectivity Alliance. Google and Samsung have worked together to enable users to find and link their devices across platforms by building multi-admin feature on Matter devices. The collaboration will bring more devices and users into the connected home in the future.

Bixby has been integrated more deeply with SmartThings, a tool for developers to build more intelligent voice user interface experiences. As Samsung’s representative voice assistant platform, Bixby has evolved to become the on-device AI solution able to control individual Galaxy devices, as well as the cross-device experience throughout the Samsung ecosystem. With the new Bixby Home Studio, developers can now build differentiated, customized experiences for the SmartThings platform. In addition, Bixby will be even more widely available to users with support for Latin American Spanish, starting in November.

As the smart home is becoming more advanced, Samsung is introducing a new security paradigm, enabling Samsung devices to protect each other. Samsung Knox Matrix¹ is a private blockchain based platform that turns eligible Samsung devices into a shield to protect users’ entire device ecosystem — from Galaxy devices to TVs and home appliances. Plus, users can customize personal privacy settings with the new Security and privacy dashboard, which scans for vulnerabilities, recommends security updates and gives users data management options to keep privacy and security top of mind.

Personalized Services for Better Experiences

In the past year, Samsung TV Plus — Samsung’s free, ad-supported streaming TV and video (FAST) platform available on Samsung Smart TVs² and mobile devices — reached 100% growth in viewership,³ and projects three billion hours streamed by the end of the year. To build on this momentum, Samsung TV Plus has expanded its offering by adding partnerships with Lionsgate and Vice Media, providing 8K video on demand. Samsung TV Plus has also gone through a redesign, to reflect its extraordinary variety of content with more than 1,600 channels across 24 countries. Samsung TV Plus is the premium choice for a seamless ad experience, where stream stitching makes ad playback simpler than ever.

After 10 years of service, Samsung’s Tizen operating system (OS) continues to offer best-in-class user experiences. The Samsung Gaming Hub brings better, faster and more convenient access to gaming on Samsung Smart TVs, provided by industry-leading partners, such as Xbox, NVIDIA GeForce NOW, Utomik and Amazon Luna. Samsung Gaming Hub bridges expertise in hardware and software to integrate features like AI Upscaling and multitask functions to make gaming on Samsung Smart TVs an immersive, optimized experience.

Tizen OS is also expanding to offer NFTs support with partners like Art Token, laCollection and Nifty Gateway. For B2B customers and developers, Samsung is providing B2B APIs specific to industries and use cases like Syncplay, which allows content to be synchronized and played in multiple signages. Tizen is also introducing SALT, a new content conversion solution to display the highest-quality HDR10+ content on supported TVs.

Your Galaxy, Your Way With One UI 5

By introducing the new One UI 5, Samsung has empowered users to easily customize their device’s look and feel, while enhancing productivity and providing amazing experiences across devices and platforms. One UI 5 brings more personalized experiences with custom-built Modes and Routines, and a Dynamic Lock screen that displays multiple visuals on your phone, your Galaxy Watch and other One UI 5 devices. With the new Bixby Text Call feature, Bixby Voice will answer calls on your behalf and share typed messages with the caller, speaking aloud as if you had answered. One UI 5 also introduces new daily health solutions to help track health and wellness in one place. This includes the Samsung Privileged Health SDK, which enables developers to build apps that leverage the BioActive Sensor on the Galaxy Watch.⁴

Future-Forward Investment and Research

Samsung Research is looking beyond today’s horizon to innovate for a better tomorrow, full of relentless innovation and open collaboration. Samsung Research is making its robot arm manipulation code available on GitHub, enabling academics, researchers and developers to examine new ideas in robotic manipulation.

The team at Samsung Research was also inspired by the new wellness features Samsung has introduced, particularly on the Galaxy Watch5. To find new use-cases leveraging these features, Samsung Research is working with universities and healthcare institutions that will explore areas like heart health, stress, blood pressure, lung health and neuroscience. As a result, Samsung is offering a full stack SDK — the Samsung Health Stack — which will jumpstart research into important health fields and spark new development.

Samsung invites developers, creators, partners and more to join in on its commitment to open collaboration and seamless experiences. For more information about the Samsung Developer Conference (SDC) 2022, please visit developer.samsung.com.

¹ Starting as early as late 2023, Samsung Knox Matrix will be initially available on selected Samsung devices. Support for other manufacturers’ products will follow later.

² Samsung TV Plus is available for selected Samsung Smart TVs only.

³  Viewership from September 2021 to August 2022 compared to viewership from September 2020 to August 2021

⁴ Available on Galaxy Watch4 series and Galaxy Watch5 series.

Today’s lifestyles are more connected than ever — from our smartphones to our smart homes, it is easier than ever to get more done with our devices. However, as our connectivity grows, so, too, can our concerns around maintaining peace of mind when using connected device ecosystems.

Understanding that security and privacy are top priorities for its users, Samsung Electronics is taking its device security experiences to the next level with the upcoming solution, Samsung Knox Matrix at this year’s Samsung Developer Conference (SDC).

From A to Z: Understanding Today’s Device Ecosystems

Samsung believes protection must be collaborative, end-to-end and in real-time, so that our approach is constantly evolving to stay ahead of threats and keep our users safe. That’s why Samsung smart devices are protected by the Samsung Knox security platform, which provides defense-grade security certified for use by the many top government agencies around the world.

Nowadays, more than ever before, we are able to enjoy seamless connectivity and operation as we go about our daily tasks and routines, be it undertaking a work task, enjoying a workout or winding down at the end of the day.

However, while the device ecosystems we harness daily do make things more convenient, one can never be totally free of worries around the potential security threats that exist simply due to the internet connectivity of one’s devices. After all, if just one device is compromised, all others are at risk. Multi-device protection is the next battlefront for security and privacy.

This is why Samsung has come up with Samsung Knox Matrix, a revolutionary concept for multi-device protection with next level security.

Samsung Knox Matrix: Powered by Device Connectivity

Samsung Knox Matrix will function as a user’s own private blockchain system, wherein your connected devices enhance security through multi-layered mutual monitoring. In order to protect user’s smart home from unauthorized access and to make the login process more convenient, Samsung Knox Matrix will share credentials device-to-device and protect sensitive information even between trusted devices. Whether your Samsung devices are based on Android, Tizen, or other OS, Samsung Knox Matrix will be able to provide a unified security SDK. With all that, Samsung will continue to advance common security standards for across various Samsung connected devices.

With Samsung Knox Matrix, we envision that users need not compromise on their connectivity in order to stay protected. Samsung Knox Matrix is set to provide the devices within a user’s ecosystem with fewer vulnerabilities through strong, diverse security practices.¹

With Samsung Knox Matrix in your back, a smartphone streaming to a TV or connected to an air conditioner become more secure.

Stay tuned to learn more about Samsung Knox Matrix and its security approach designed for today’s connected world.

¹ Samsung Knox Matrix cannot guarantee complete protection against all vulnerabilities within a user’s connected device ecosystem.

“Samsung’s health foundation is rooted in our advanced hardware and sensor technology and is bolstered by our open ecosystem and collaborative approach,” said TaeJong Jay Yang, Executive Vice President and the Head of Health R&D Team at Mobile eXperience Business, Samsung Electronics. “That is why I am excited to announce expanded developer tools, APIs and partner offerings that allow third-party experts, research centers and universities to advance wearable tracking and insight capabilities for a wider health, wellness and safety.”

Samsung Privileged Health SDK: Advancing Preventative Safety in Driving

Samsung is collaborating with select industry leaders to develop personalized health services. With safety as one of Samsung’s focus areas, these collaborations will deliver all-new preventative tools to make roads safer by identifying early signs of driver fatigue and stress.

Samsung’s work with Tobii, a global leader in eye-tracking and attention computing that develops software to monitor drowsiness, is one example. If users choose to, Samsung’s Privileged Health SDK enables Tobii to sense real-time heart rate captured by Galaxy Watch sensors and process them to determine the user’s level of drowsiness. Also, Harman, a leader in connected car technology, audio innovations and IoT solutions, has recently introduced Ready Care, a complete automotive in-cabin sensing and tailored solution for driver safety and comfort. In addition to distraction, fatigue and vital sign sensing, users can allow Ready Care to measure cognitive load and stress level and can provide suggestions for alternative routes to lower a driver’s stress.

Health Services: New Fall Detection API for Enhanced Safety Capabilities

Health Services provides APIs that allow developers and third parties to harness the powerful sensors and algorithms on the Galaxy Watch for more accurate and advanced health offerings. Samsung is introducing a new API to the ecosystem that offers adjustable sensitivity for Fall Detection, strengthening preventative safety and setting the stage for even more potential offerings.

Developers can now create services using Galaxy Watch’s Fall Detection algorithms that sense a user’s stumble or fall by combining different sensors including an accelerometer and gyroscope. This API enables development of apps for users who may encounter unexpected accidents. Furthermore, Galaxy users are even able to adjust sensitivity levels — whether standing still, moving, or exercising — via the Galaxy Wearable app. Like sleep tracking that senses restless movements or falls from bed to paint a more complete picture of a user’s sleep, this API opens all new opportunities for developers and users alike.

End-to-End Research Solution: Accelerating Medical Service and Research

Samsung is also introducing an open-source project that provides end-to-end solutions combining SDK, backend system and portal for a variety of health applications. This all-in-one healthcare toolset empowers research and clinical experiences — starting at the developer level — by delivering advanced insights through Galaxy Watches and wearables to support medical research at institutions, hospitals, wellness centers and beyond.

Researchers can use this open source project to build modules that enable participants to join a study in a frictionless and informed way, streamlining the onboarding process. Flexible survey templates are also in place to satisfy the ever-changing needs of organizations. From there, relevant data and insights are gathered more easily from wearable devices, while participants are guided with actionable insights throughout the process. Encrypted participant data is then transmitted to the backend system where health and medical communities monitor and analyze the collected insights to inform patient treatment plans, upcoming research and much more. More details of the new project will be announced at SDC22 keynote by Sebastian Seung, President and the Head of Samsung Research.

Health Connect: Greater Insights and Data Control

Health Connect, announced in collaboration with Google during the spring of 2022, offers developers a single set of APIs enabling the seamless creation of new fitness and health experiences. Currently available in beta, Health Connect offers users centralized privacy controls that make it easy to give permission to the health and fitness apps they want to share their on-device data with. Now, Samsung Health and Fitbit, along with leading health and fitness apps including Leap Fitness, MyFitnessPal and Withings have adopted Health Connect to enable a more impactful and holistic wellness experience. And with a user’s permission, app developers can leverage certain data shared through Health Connect for use in their own applications in order to provide users with a more complete picture of their health.

Samsung is committed to giving its community — including users, third parties, developers and beyond — enhanced tools and resources to build and benefit from more connected and diverse health services. As part of Samsung’s overarching wellness initiatives, the company will continue to deliver an expansive ecosystem — which the Samsung community will hear more about during the SDC22 — that empowers users with more insights and information on health and wellbeing.

Samsung recognized the importance of OS early on and subsequently began research and development. In April of 2012, Samsung unveiled the first version of Tizen, a Linux-based open-source platform. 10 years later, at this year’s SDC, Samsung will unveil its new vision for Tizen 7.0.

▲ The team behind the research and development of Tizen OS at Samsung Research: VP Jinmin Chung, Head of the Platform Team (center), and researchers Seonah Moon of the MDE Lab (left) and Jin Yoon of the Tizen Platform Lab (right)

Since the first version of Tizen was released, much time has passed and Tizen has evolved in a variety of ways. To learn the details behind the development of Tizen, Samsung Newsroom met with Samsung Research’s Vice President Jinmin Chung and researchers Jin Yoon and Seonah Moon, who have been working on Tizen since the beginning.

The First Step in Providing a Universally Connected Experience

Tizen is a Linux-based open-source platform led by Samsung and it also supports all types of smart devices. With the aim of being utilized in various types of Samsung products to support smooth product operation, Tizen has been equipped in about 330 million smart devices as of the end of 2021.

“We needed Tizen to differentiate Samsung’s devices from others and to provide a different service and user experience,” VP Chung said. “It’s already been 10 years since Tizen was first developed. We experienced challenges in the initial development stage, but we felt supported by the people who believed in the possibility and usability of Tizen and rooted for us. We focused on the research proudly knowing that we were leading Samsung’s own independent OS development project,” he added.

In 2014, for the first time, Tizen was equipped in Samsung’s Gear 2, a wearable device, proving its viability through its commercialization. Furthermore, a year later, Tizen was used in the 2015 Samsung Smart TV product line up that set a new bar of smart TVs.

Why Tizen?

Tizen has many advantages that enable it to offer the highest performance across Samsung’s devices. First, Tizen’s flexibility allows it to be easily applied to a variety of smart devices. In order to make this possible, Tizen went through multiple platform improvement processes. Several profiles were established based on the different types of products. Then, Tizen Common, which is the common module for all products, and the Specialized Module, which is needed for certain products only, were created. The structure is designed in a way that allows the platform to be quickly modified and applied to new products as well. This enables Tizen to be utilized in a wide range of products, including smart TVs, refrigerators and air conditioners.

Additionally, Samsung utilized its advanced know-how and experience in commercializing embedded system software when developing Tizen. The Tizen platform is optimized to perform well while using minimal memory and low power. It’s an open-source platform that can be used by anyone, and it supports optimized performance for immediate commercialization.

Tizen is also convenient for new product development because it is Samsung’s own independent OS. The platform can be modified as desired to add new features and services to products in a timely manner.

“Across the world, only a handful of companies own their own independent OS,” Chung said. “The fact that Samsung has its own OS called Tizen means that Samsung has become a company proficient in developing not only hardware but software as well,” he emphasized.

The People Behind Tizen: 10 Years of History

Many developers put much effort into the development and evolution of Tizen.

Researcher Jin Yoon has been participating in the Tizen project since its early stages, meaning he has witnessed the growth of Tizen firsthand. “Starting with Smart TVs, the applications for Tizen are gradually increasing, and the system is evolving and advancing further,” Yoon said. “In addition, the implementation of a new development language, framework and infrastructure makes development more convenient and increases the productivity of developers. Now, we’re working hard to secure usability that is appropriate for each product group that uses Tizen,” he continued.

“The code sources of Tizen are very stable because they’ve gone through actual commercialization. On top of that, they come with performance-specific details and security as well. This means third party developers can trust and find these sources,” Yoon said.

Expanding the application of Tizen to more devices and creating an ecosystem for Tizen is important for improving the usability of a product, but active participation in open-source communities is also crucial. This is because open-source communities enable community members to share problems and come up with solutions together, directly contributing to the improvement of software. In order to manage this, Seonah Moon from the MDE Lab, who’s been developing Tizen for eight years, is responsible for tasks involving open-source maintenance. Countless open sources were also used for Tizen’s development. Moon monitors each open source, analyzes its errors and shares her opinion on them to help outside developers access Tizen more easily.

A Bridge That Connects All of Samsung’s Products Together

Tizen is more than just an OS for Samsung’s developers and researchers.

Since the platform’s development requires constant maintenance, this means developers must continue to hone their skills. Tizen motivated each member of the development team to continue learning and improving their software skills. The developers of Tizen have grown into experts specializing in different areas. Since the team’s initial start, they have grown to accumulate many platform codes over the last 10 years. They also constantly learned by voluntarily participating in study group meetings.

“Tizen is like a bridge that connects all of Samsung’s products together,” Moon said. “Cooperation among business divisions is a must for utilizing the OS in different products. Through this cooperation, we can share our development knowledge with one another and also create a new service based on our OS,” Moon continued.

An Interconnected Device Experience With Tizen

Tizen has continued to evolve to allow all devices around us, including wearables, TVs, refrigerators and even robot vacuum cleaners, to provide new user experiences. When asked about what the future of Tizen will look like, the developers explained their ambitions to continue connecting devices using Tizen.

“We’re now living in an era where everything is connected to one another through the Internet of Things (IoT),” said Yoon. “By increasing the productivity of Tizen app development, I’d like to provide an innovative user experience where all Samsung products are connected to one another, creating an interconnected product ecosystem,” he explained.

“I’d like to lead the efforts in expanding Tizen’s use in a variety of ways by discovering new scenarios and utilizing even more advanced technologies,” said Moon when explaining her ambitions. “By growing together with Tizen, I’d like to become the ‘maintainer’ or the key contributor to the open-source project,” she continued.

“I dream of a future in which Tizen is equipped in all the devices that people use in their daily lives, enabling various devices to operate organically as if they’re one and providing intelligent services, like the metaverse,” Chung said. To enable this, Samsung Research is developing various technologies with many teams in order to manifest a future in which various Tizen devices are all connected through the OS, providing a Multi-Device Experience (MDE), modular AI and more.

The infinite possibilities of Tizen will be showcased at SDC 2022 this year. At the conference, Samsung Research will share how easy it is to make new devices based on the flexibility of Tizen 7.0, and how the new version of Tizen can strengthen intelligent services. As it continues to evolve in line with the era of hyper-connectivity and intelligence, the future of Tizen is bright and its applications are limitless.

Launched in conjunction with this August’s Galaxy Unpacked 2022 event, Galaxy Experience has showcased the all-new Galaxy Z Fold4 and Galaxy Z Flip4 via immersive spaces and interactive activities. The London and New York events saw over 106,000 participants visit the spaces over their 21-day opening period, which took place from August 11 to August 31.

The San Francisco Galaxy Experience will run for three weeks, this coming October, letting attendees get hands-on with new devices including Galaxy Z Fold4, Galaxy Z Flip4, the Galaxy Watch5 series and Galaxy Buds2 Pro, and exciting features and experiences. The Galaxy Experience will also feature fun programs such as a pin collection and photo challenges. Participants will be able to receive special gifts, including a Galaxy x BTS giveaway.

The event will be held at 111 Powell Street in San Francisco and will run from October 7 to October 28. If you are in the area, make sure to drop by for a firsthand look into what Samsung has in store for the Galaxy series. In the meantime, check out the photos below for a sneak peek at the new location, as well as some of the highlights from the London and New York events.

Samsung Electronics today announced it will host the Samsung Developer Conference 2022 (SDC22) at the Moscone North in San Francisco on October 12. The annual conference, which will be held both in-person and virtually, will highlight Samsung’s plans to evolve the SmartThings platform and collaborate with developers and creators to build next generation connected experiences for millions around the world.

At SDC22, Samsung is expected to share updates for its software, services and platforms, including SmartThings, to enable a better, more connected world for all. The company will showcase its vision for Calm Technology, where devices connect seamlessly for a more intelligent consumer experience that takes place instantly.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, will open SDC22’s keynote address by sharing more about the company’s vision. He will be joined by other Samsung executives, who will share the company’s strategies in areas like future technologies. Other speakers include:

• Sebastian Seung, President & Head of Samsung Research
• Yongjae Kim, EVP, Deputy Head of R&D Team, Visual Display Business
• Sang Kim, SVP & Head of Product & Marketing, Samsung Electronics America
• Jaeyeon Jung, VP & Head of SmartThings, Mobile eXperience Business
• Hyesoon Jung, VP & Head of Framework R&D Group, Mobile eXperience Business
• Mark Benson, Head of SmartThings
• Anil Yadav, Head of Bixby Lab, Samsung Research America

Beyond the keynote address, SDC22 will feature breakout sessions open to both in-person and virtual participants. These breakout sessions provide opportunities to collaborate and learn more about Samsung’s latest developer-focused platforms and tools, including Bixby, One UI 5, SmartThings and Matter, Samsung Wallet, Tizen and more, along with opportunities to explore partner ecosystems.

The onsite event will feature hands-on experiences in Samsung’s Tech Square, including opportunities to explore new SmartThings scenarios and Samsung’s latest innovations. The event will also feature networking opportunities and various onsite activities.

SDC22 will host additional activations for those joining online, including the Code Lab, where developers can collaborate and sharpen their coding skills.

For more information about the Samsung Developer Conference 2022, please visit http://developer.samsung.com/sdc. Further information can also be found on Twitter (@samsung_dev) and Facebook (@samsungdev) with the hashtag #SDC22.