The Galaxy A90 5G’s triple camera can deliver advanced quality pictures in any situation and lighting condition, showcased here by taking the device on a vibrant whistlestop tour of Seoul. Check out the pictures below to see how, with the Galaxy A90 5G, you can capture the striking scenery of the city in autumn – all in under 24 hours.

10am: Gyeongbokgung in All Its Glory

The biggest of Seoul’s Five Grand Palaces, Gyeongbokgung Palace is an unmissable first stop on a tour of the city. Once you’ve reached the palace dressed like royalty in Korean traditional dress, hanbok, the Galaxy A90 5G will be able to capture every striking part of the Palace’s intricate architecture and detailing for you thanks to its 48MP High-resolution Main camera.

Then, for a shot that easily captures the palace complex in all its beauty, the Galaxy A90 5G also comes with an Ultra Wide camera. You can be sure to capture every aspect of the scene in front of you as you pass the morning wandering Gyeongbokgung thanks to the Ultra Wide camera’s 123-degree angle of view – the same as the human eye.

Photos taken with the Galaxy A90 5G’s Main Camera (top) and Ultra Wide angle camera (bottom)

Not only does the Galaxy A90 5G’s powerful camera let you capture photos and videos of your experience with ease, it also allows you to share these moments in high quality with your friends and family – live. While exploring the palace, why not take advantage of the power of 5G to show off your surroundings on a video call to your family, or seamlessly go live on social media to keep your friends in the loop.

1pm: A Pedicab Ride Into the Past in Bukchon Hanok Village

A historical tour of Seoul isn’t complete without a stop off at Bukchon Hanok Village. Nestled in the hills just beside Gyeongbokgung Palace, here you can travel back in time hundreds of years thanks to the Village’s collection of striking traditional houses.

A pedicab is a great way to explore this historical area in style, and while you’re taking in the sights and experiences, you can be sure to capture all the action smoothly thanks to the Galaxy A90 5G’s Super Steady Video feature.

* Videos have been edited for lighting consistency

Furthermore, why not commemorate the experience with a selfie on the Galaxy A90 5G’s 32 MP Front Camera that not only captures the best of your surroundings, but also of you thanks to its built-in intelligent selfie features.

3pm: Eating Like the Locals at a Traditional Korean Restaurant

Eating the local cuisine is one of the best ways to experience a country’s culture, and a morning of exploring is sure to have worked up an appetite, so be sure to stop by a traditional Korean restaurant.

With the Galaxy A90 5G’s Scene Optimizer software, you can intelligently and easily optimize your meal-time snaps to ensure your pictures look good enough to eat.

Scene Optimizer recognizes 30 types of subjects, from food to sunset to people, and intelligently adjusts the camera for the perfect shot – a picture-taking shortcut that’ll give you more time to dig in and enjoy.

7pm: Soaking Up a Night View at Seoullo

For a unique view of the city as it comes to life at night, you should head to Seoullo 7017, an elevated park built upon a former overpass in the bustling Seoul Station area, as sunset falls. You can be sure to capture the dynamic nighttime scenes around you as you explore Seoullo 7017 without losing a single detail thanks to the Galaxy A90 5G’s Night Mode.

Photos taken with the Galaxy A90 5G without Night Mode enabled (top) and with Night Mode enabled (bottom)

Night Mode helps you take bright, clear nighttime photos that balance areas of light contrast to bring out the best of what’s in front of you. The Galaxy A90 5G’s intelligent camera will even suggest the Mode to you when it detects that light conditions are low.

As nighttime falls over Seoul, why not share your excitement at your surroundings in a video clip that puts you in the spotlight. With the Galaxy A90 5G’s camera, you can focus on what matters and make it stand out with Live Focus effect on both photos and videos.

Live Focus uses advanced technology to detect the subject, letting you soften the background and adjust depth of field. Put what is important center stage and capture unforgettable memories as they happen with the Galaxy A90 5G’s powerful camera.

Samsung Electronics unveiled big advancements in consumer solid state drives (SSD) on Tuesday, Sept. 22, led by the groundbreaking 950 PRO SSD at the 4th Samsung SSD Global Summit in Seoul.

Under the theme of “Marching Into the Next Era”, Samsung’s memory experts emphasized how SSD performance is at a “turning point,” both in terms of its technical possibilities and consumer adoption.

Un-Soo Kim, Senior Vice President of Brand Product Marketing Team of Memory Business, emphasized Samsung’s focus remains on consumers in his welcoming speech. “Consumers want capacity, performance and value. Consumers stand at center of everything we do.”

Doh Young Jeong, manager of Brand Product Marketing Team, said that “For the first time, customer surveys indicate the biggest issue with SSDs is no longer cost, but capacity and performance.” Global NAND flash memory market will reach up to 84 billion GB for this year — which translates to more than 336 million 256GB drives —and will go up to 253 billion GB by 2020, signaling growing presence of memory storage and SSDs in our daily life.

In preparation for these massive market demand jumps, Samsung’s memory technology is opening the door for consumers and businesses to experience enterprise quality memory storage performance. With Samsung’s cutting-edge stackable and scalable V-NAND technology we can likely expect consumer-ready several-terabyte (TB) SSDs are just around the corner.

The big emphasis for the summit was on the 950 PRO. The 950 PRO SSD promises unprecedented increased in speed and efficiency thanks to its Non-Volatile Memory Express (NVMe) protocol and Peripheral Component Interconnect Express (PCIe) 3.0 interface. It’s also the first branded SSD from Samsung to combine NVMe and V-NAND technology.

The drive comes in a compact M.2 2280 form factor, making it ideal for laptops and mobile platforms that support the M.2 PCIe slot.

“Only recent have the pieces come together for the consumer market,” said Jeong, calling the new developments in BIOS, CPU and OS support a “break from the past.”

While speeds and capabilities of computing environments and communication technologies continue to grow exponentially—wireless communication, mobile networks, external connectors, etc.—memory devices based on SATA is becoming a bottleneck factor, with legacy technology and protocols limiting progress.

The 950 PRO SSD now is capable of bypassing the legacy technologies and promises significant speed, performance and reliability improvements. Until the 950 PRO, SSDs relied on using Serial Advanced Technology Attachment (SATA) interfaces and Advanced Host Controller Interface (AHCI) protocol. But the 950 PRO offers up to four times faster sequential read/write speeds and much higher random IOPS (input/output operations per second) than even the latest SATA SSDs.

The 950 PRO currently uses 2nd generation V-NAND and is available in 256GB and 512 GB, with planned expansion to 1TB early next year. The 512GB version of the 950 PRO can perform sequential read and write speeds of up to 2,500 MB/s and 1,500 MB/s respectively, and has random read performance up to 300,000 IOPS.

Ryan Smith, Director of NAND Product Marketing Group at Samsung Semiconductor Inc., then took to the stage to talk about how these technological leaps will affect the big picture in our lives. Combined with faster connectors, these new SSDs can reduce transferring 10GB of data on a SATA based hard disk drive from 6-10 minutes to just 10 seconds on a 950 PRO, or 16GB of photos from 177 seconds on a hard disk drive to just 10 seconds.

Faster also means more battery life, Smith noted, explaining how an NVMe SSD is able to finish the same amount of work much quicker and then saves its power when in idle mode, therefore consuming approximately 95 percent less power.

Smith also accentuated how these advancements will soon mean really big changes in datacenters and in enterprise, as well as with the Internet of Things. He explained how NVMe SSD solutions are becoming even more essential as datacenters deal with 4K video streaming and optimization using NVMe RAIDs. He also talked about several non-traditional uses for SSDs, such as virtual reality, crime prevention, remote surgery and traffic management. “SATA’s been holding us back,” he said. Better, faster, more efficient memory means a huge increase in the amount of data that can be stored and analyzed. Thanks to PCIe and NVMe, he said “Think about what industries we’re going to disrupt next.”

The Captain America star attended a press conference for the highly anticipated Marvel film along with fellow cast members at the Conrad Seoul Hotel before moving on to a Korea fan event at the SETEC.

After taking selfies with his Galaxy S6 with fans before the film’s premiere at the Dolby Theater in Hollywood earlier this week, the American actor was at it again during Friday’s fan event.

“When I go to a premiere, I like to take selfies with the fans. It’s fun to thank them for the support. The selfie camera in my Galaxy S6 is fast enough to capture the photos and the quality is great,” said Chris Evans.

As part of Samsung’s partnership with Marvel Entertainment, Samsung is offering a variety of accessories and features for Galaxy S6 inspired by the Avengers: Age of Ultron. Evans, also had the opportunity to check out Samsung’s line of Avengers-themed phone covers and Themes for the Galaxy S6 and S6 edge. The Avengers Themes allow users to give their device’s icons, applications and home and lock screens an Avengers look.

“I love the Avengers cases that Samsung created for the Galaxy S6. It’s weird to see my face on a phone cover, but I appreciate the love the Korean fans are showing using these cases,” said Chris Evans.

Viewers should also be able to spot a variety of Samsung devices in Marvel’s Avengers: Age of Ultron after it is released.

The Galaxy S6 and S6 edge made their first appearance on the runway at an exclusive fashion event during Paris Fashion Week, at the Four Seasons Hotel George V on March 7, 2015.

Tasting Night with Galaxy S6 in Paris

Fashion influencers were enthusiastic about the new Samsung Galaxy S6 and Galaxy S6 edge and took photos during a hands-on experience session.

They not only praised the beauty of the exterior design, with its dual curved edges, but also the user experience and other upgraded features such as the advanced camera functions.

“I think the way that we see music and fashion intertwining—and art and fashion, of course— has always been a part of this world, but now as soon as the lights come up at a runway show, everyone gets their phones out to get that great shot that’s Instagrammable or to tweet it out,” said stylist Brad Goreski, who co-hosted the event. “The great thing about these phones is that the camera is incredible and the design is really beautiful as well. So those of us who are very style-conscious and on our phones all the time, with the new S6 you don’t even have to put it in your bag — it’s just designed so beautifully.”

“It’s not a straight fashion accessory since it is very functional, but many people are becoming more interested in the aesthetics of things, how things feel,” said fashion blogger Susie Lau. “The Samsung Galaxy S6 is a phone that feels really good so it looks really good.”

The advanced camera function, which makes sure you “never miss a fashion moment” by instantly capturing beautiful and bright photos, was a big hit among the fashion media in attendance.

The second exclusive fashion event, “Galaxy S6 First Look,” was held on March 24, 2015 during Seoul Fashion Week at Dongdaemun Design Plaza (DDP), one of Seoul’s newest landmark buildings. At the event, models representing each of the Galaxy S6’s and Galaxy S6 edge’s available colors walked down the runway.

Runway in Seoul

“The device is very powerful and aligned with our brand image: a fashionable and techy business man, now with his most stylish accessory: the Galaxy S6,” said Korean fashion designer HEICH ES HEICH. “For the Galaxy S6, they really thought outside the box. Its deep and profound color makes normal smartphone cases obsolete. The Galaxy S6 is just an accessory in and of itself,” said a designer from Korean fashion brand pushBUTTON.

A model with Green Emerald Galaxy S6 edge device

The fashion media were excited and impressed to see the world’s first dual curved edge screen in an array of luxurious jewel-toned colors.

On the same day, Samsung held another fashion event in Dubai at the Armani Hotel. More than 200 fashion influencers and media attended the fashion show and enjoyed a hands-on experience with the new Samsung Galaxy S6 and Galaxy S6 edge.

Fashion event in Dubai

Some attendees remarked that they had never before attended a fashion event like this one in the region.

Attendees get a closer look at the new Galaxy S6 and Galaxy S6 edge

Samsung held its final fashion event in Moscow, with a goal of capturing the attention of fashion influencers in the region. More than 100 media and fashion influencers were invited to the Gostiny Dvor during the Moscow Fashion Week on March 25, 2015.

The Samsung Galaxy Product Experience Zone at the Gostiny Dvor

Left: Model Lesya Kaf and singer Timur Rodriguez, Right: Lesya Kaf and former tennis player Yevgeny Kafelnikov

The Samsung Galaxy S6 and Galaxy S6 edge were presented on the runway similar to the events in Paris, Seoul and Dubai.

“The new design of Samsung is something that can really become a fashion trend for it-girls,” said Natalia Bnatova, deputy chief editor of Cosmopolitan Russia. “On this subject I guess we will be interested in supporting Samsung – it’s just too beautiful.”

Karina Erizan, of InStyle Russia, said, “Samsung showed an event of just super level – I never thought that shows like that could be made in Russia. Celebrities, beautiful event to collaborate with (MFW), and magnificent product.”

Russian actress Alisa Grebenshikova said, “I’m very impressed by this new smartphone. It’s beautiful, stylish and bright. It’s so nice on the touch! After using it, I feel like I don’t want to give it back!”

The finale of the fashion show was a collaboration with top designer Valentin Yudaskin. Models walked down the runway while taking selfies with the Galaxy S6 edge.

A model holds a Galaxy S6 at the Valentin Yudashkin Fashion Show

“I came here for the runway part, and I really liked it. Although I would’ve been happier if there were more Samsung products, the idea of models walking with gadgets is fresh and interesting,” said Alexander Babulin, an editor at Hi-tech.mail.ru.

The whirlwind tour to introduce the fashion world to the Galaxy S6 and S6 edge drew high praise from fashion media and influencers, who had the chance to take a first-hand look at Samsung’s latest mobile devices. As a result, the Galaxy S6 and S6 edge have taken their place among the hottest new fashion accessories.

Read more:

[Lookbook] Galaxy S6 and S6 edge: Rich Colors You Haven’t Seen on Mobile Devices

[Lookbook] Galaxy S6 and S6 edge: Setting Trends in Fashion and Function

Straight from Barcelona to Paris, the Galaxy S6 and S6 edge Hit the Runway