Last year Samsung’s European home appliances business grew five times faster than the market. As a result of this momentum, Samsung participated in EuroCucina 2018, a showcase for new trends, designs and technologies for European kitchens.

The European built-in market is worth $18.5 billion annually, accounting for 40% of the global built-in market. Samsung’s premium built-in appliances, equipped with and IoT technology, are positioned at the center of the market. The opportunity to experience the kitchen of the future at the Samsung booth attracted the attention of many visitors at the exhibition.

Consumer-Led Innovations

Samsung displayed its full built-in product lineup at EuroCucina. The range included its Twin Cooling Plus technology refrigerator, Virtual Flame cooktop and Waterwall dishwasher. The company also unveiled the new Dual Cook Flex oven at the event.

The Dual Cook Flex zone highlighted how the oven can adapt to the needs of its users. Its innovative Dual Cook technology, for example, allows independent access to the upper oven compartment without compromising on cooking performance in the lower compartment. With research indicating that European oven users are cooking multiple dishes simultaneously three times a week on average, the oven’s Dual Cook system allows users to set different temperatures and time settings for each compartment, giving them greater control over simultaneous cooking.

Dual Cook Flex offers a range of IoT features. Consumers can remotely preheat, monitor and control the oven from anywhere with the SmartThings app. What’s more, the Cooking Guide makes setting recommendations based on ingredients and type of food being prepared.

The booth also demonstrated how Samsung’s industry-first innovations in the home appliance market provide a seamless experience and make a real difference in the kitchen. Samsung’s Twin Cooling Plus technology, which independently controls the refrigerator and freezer, was showcased in a transparent display to best illustrate how the system works. There were also zones exhibiting the Virtual Flame cooktop, an induction stove that mimics the appearance of flames to provide more intuitive visual control over the heat, and the WaterWall dishwasher that delivers remarkable cleaning results with a streaming wall of water.

Seamless Kitchen Connectivity

As people spend more of their time at home in the kitchen, and the space fulfills more roles than ever before, smart technology has become increasingly more important. Yet digitization of the kitchen has been slower than other key spaces of the home.

In addition to exhibiting the IoT capabilities of the Dual Cook Flex oven, Samsung demonstrated the seamless connectivity of key home IoT products at EuroCucina 2018.

On display was the latest generation of Family Hub integrated with SmartThings, Samsung’s IoT platform, which offers seamless connectivity between any IoT device using one app and a single cloud that manages all your devices. The smart refrigerator provides a center point for connecting all devices in the home, and is equipped with features such as Bixby, Meal Planner, Shopping List and Recipes to enhance your smart cooking experience.

Recent strides towards connectivity and innovation have resulted in 90 percent of Samsung products, including smartphones and TVs, being IoT-applicable. Thanks to the company’s collaborative efforts based on the Open Connectivity Foundation, the SmartThings ecosystem is operable and compatible with even more devices and brands.

“We are fully committed to ensuring that all our products are not only IoT ready, but also intelligent by 2020,” said HS Kim, President and CEO of Samsung’s Consumer Electronics Business, at the press conference on April 18^th.

Stylish Built-in Design

With premium designs such as Samsung’s black stainless-steel built-in packages, the exhibit modeled the streamlined look of the modern kitchen, which couples elegant design with intelligent technology.

Based on a philosophy of thoughtful design, today’s kitchen embraces simplicity, timelessness and an aesthetic that emphasizes minimalism while maximizing usability. This “Flat Design” favors clean lines, hidden displays and seamless integration. Samsung’s built-in appliances, such as its premium flat design refrigerators, have a precision engineered flat face which sits flush to the counter front.

Samsung Electronics acquired the luxury US built-in brand ‘Dacor’ in 2016 and has worked with various other partners, such as Nolte in Germany, Scavolini and Veneta Cucine in Italy to increase the competitiveness of premium built-in appliances as part of the company’s commitment to ‘bring the kitchen to life’. As well as displaying the ‘Dacor Modernist Collection’, Samsung also collaborated with numerous European luxury brands such as Nolte at this exhibition. Amongst these designs, the Dacor built-in refrigerator, which imbues a sense of luxury with its porcelain inside, has attracted significant attention.

Integrating smart technology with appliances and pursuing further innovations will transform the way we cook and interact in the kitchen, as Samsung aims to provide a more seamless, connected experience throughout the home.

Samsung Electronics today announces its first participation in the biennial EuroCucina 2018 in Milan, as part of its commitment to strengthening its presence in the European market. Samsung’s exhibit aims to elevate the company’s brand image and reputation among consumers in the region with products that make a real difference to consumers’ lives.

“We’re very pleased to be showcasing our latest appliances here at EuroCucina in Milan for the first time,” said BK Kang, Samsung Electronics’ Executive Vice President, Head of Global Sales & Marketing, Digital Appliances Business. “We hope our participation at EuroCucina signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day.”

Consumer-centric Innovation with New Dual Cook Flex

Samsung is introducing its full built-in product lineup at EuroCucina, and among the range of unparalleled kitchen solutions is the brand new Dual Cook Flex oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower compartment. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider.

Dual Cook Flex also makes it easier to prepare multiple dishes using the Dual Cook system. Consumers can set two different temperatures and times for each compartment to achieve the best taste possible during simultaneous cooking. The Dual Cook also prevents odor mixing between compartments, ensuring optimal cooking performance. Enabling consumers to use the upper compartment only, the Dual Cook also enhances energy efficiency by cutting down preheating time and overall energy usage.¹

Dual Cook Flex offers a range of smart features for optimized cooking. For example, consumers can conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app. In addition, the Cooking Guide recommends the best cooking mode, temperature, and cooking time based on the ingredients and type of food being made.

Smarter Living with AI/IoT Solution

As part of Samsung’s presence at EuroCucina, there will be demonstrations of how key home IoT products work together seamlessly. Samsung plans to maximize its smart/IoT leadership by providing customized smart solutions. Visitors will be able to experience Samsung’s unique home IoT technologies through Family Hub and its smart built-in offerings.

On display will be the superior smart connectivity of the Dual Cook Flex and the latest generation of Family Hub that is integrated with SmartThings. Family Hub gives consumers an easy, convenient and harmonized experience for connecting all smart devices in the home, with features like Bixby, Meal Planner, Shopping List, and Recipes that provide real life smart experiences in the kitchen.

Innovative Technology and Flat Design in the Kitchen

At the Samsung booth, visitors will be able to experience and understand the company’s unique kitchen technologies. This includes the WaterWall dishwasher that perfectly cleans all dishes from corner to corner, and Virtual Flame cook top, which provides the intuitive visual control of flames. Samsung’s Twin Cooling Plus technology will be showcased as well, in a transparent display to exhibit how the system controls the refrigerator and freezer independently.

In addition, Samsung’s premium designs will also be on display, including flat design, a minimalist design that seamlessly harmonizes all lines into one and maximizes usability. Samsung also displays its black stainless-steel built-in package and Dacor’s Modernist collection.

To further demonstrate Samsung’s innovative and smart appliances, Samsung will host a launch conference for partners and media on April 18^th at the Auditorium of Salone del Mobile and an exclusive Samsung Club des Chefs cooking show the same day, led by Michelin-starred chefs at the Samsung booth in Hall 15. EuroCucina, and its ancillary Technology for the Kitchen Event, runs as part of Salone del Mobile Milano from April 17^th to the 22^nd.

¹Total energy consumption reduced up to 20% and the preheating time is 4 min according to the result of internal testing in the upper compartment based on IEC- 60350 test protocol (small cakes, convection 155℃, compared to when using the whole compartment). Results may vary depending on the cooking item, use, and other factors.

Did you know that four out of ten refrigerators in the European market are built-in types?

It is a simple yet noteworthy statistic of the European market. Unlike other regions, the percentage of built-in appliances in Europe is over 40 percent. Especially in Germany, around 50 percent of households use built-in appliances. This shows how much European customers love to use built-in type products that will perfectly fit into their home.

This is why Samsung Electronics and other home appliance manufacturers have such a fierce built-in appliances competition in Europe. Because built-in products exceed other types by far in terms of growth rate and profitability, the European market is all about built-in appliances. Global appliances manufacturers cannot miss this market as built-in appliances are an integral part and excellent test bed for the Internet of Things (IoT) in future households.

Opening a Premium Built-in Showroom in Poland

Samsung recently opened a built-in showroom “Cook Story by Samsung” in Warsaw, Poland. This showroom was the first of its kind in the European market and is full of premium built-in products that are optimized for European lifestyles. Samsung was the number one manufacturer of refrigerators, washing machines and electric ranges in Poland since 2012. As the new built-in products gained huge popularities after their release in the market earlier this year, Samsung also took the first place in the built-in refrigerator market in July.

Poland is just a starting point for Samsung to showcase its built-in products, as it plans to add more built-in showrooms in many other European countries. These showrooms will offer hands-on experiences of the leading built-in products to the customers, along with cooking shows and other various events. Samsung will bring unprecedented kitchen experiences for its customers.

Building a Full Lineup of Smart Built-ins

Samsung introduced a variety of the new built-in products to European countries to build its unique lineup in this year.

The lineup includes refrigerator models with No Frost technology and Twin Cooling Plus that maintains an optimal humidity level up to 70 percent, ovens with Gourmet Vapour Technology that efficiently delivers a super-heated vapor that quickly spreads from corner to corner to ensure even cooking, and Dual cook that is divided into two small ovens for separate cooking processes. It also contains induction cook tops with Virtual Flame Technology as well as Water Wall dishwashers that clean all of your dishes from corner to corner using high pressure wall of water that glides back and forth.

Another special feature of Samsung built-in appliances is that all major functions can be simply controlled via smartphones. For example, your smartphone can tell you whether the doors of refrigerators are opened. You can also check the temperatures of fridge and freezer so you can adjust the numbers from outside or start Rapid Cooling function. The products also support a smart warranty service that automatically diagnoses and treats any problems without consulting the manuals. In addition, Samsung plans to adopt soon the IoT services that will realize a more convenient connected home by enabling connection between appliances and other devices with Samsung Connect.

Close Collaborations with European Furniture Companies

Built-in appliances are basically the fusion of furniture and appliances, and therefore cooperation with furniture companies is inevitable. Samsung will collaborate to showcase and sell built-in appliances with major European furniture companies such as Nolte of Germany, Nobia of Northern Europe (including Marbodal), Veneta Cucine of Italy and more.

At the beginning of this month, Samsung revealed a European style built-in kitchen composed of elegant design and technologies at IFA 2017 that took place in Germany. The kitchen, a result of collaboration with three companies, drew a lot of attention with Family Hub refrigerator at the central point for an IoT-based built-in kitchen system that enables convenient management of food, ingredient, family communication and even entertainment.

“Built-in as a New Driving Force for CE Business”

Samsung has been expanding its built-in appliances business in not only Europe, but also North America, Asia and other parts of the world. Samsung showcased new products this year in cooperation with Dacor, a North American premium built-in appliances company which Samsung acquired last year.

“B2B and IoT are the new driving force for us to overcome the stagnated global CE market,” said BK Yoon, CEO of the CE Business at Samsung Electronics, at IFA 2017. “In three years, we will raise our competitive edge by becoming the top-tier in the North American built-in appliances market.”

BK Yoon, CEO of the CE Business at Samsung Electronics, introduces one of the Column Refrigerators of “Modernist Collection”, a new suite of sophisticated luxury appliances of Dacor, at the launch event on March in the U.S.