Samsung Electronics today announced that Atlantis The Royal, a new resort from Kerzner International on Palm Jumeirah in Dubai, has been outfitted with its industry-leading displays, including The Wall, as well as Samsung Smart Signage displays both indoors and outdoors. Following the 2023 grand opening of what has been dubbed one of the world’s top resorts, guests can now experience a new era of luxury complemented by Samsung’s latest technology.

“At Atlantis The Royal, every detail has been considered to truly elevate the guest experience and fully equip our colleagues. Samsung has been an instrumental technology partner from construction to opening,” said Anthony Lynsdale, Vice President Information Technology, Atlantis Dubai. “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”

Cutting-Edge Technology Lights Up Every Space for All-Around Luxury

Atlantis The Royal is the first hotel in the MENA (Middle East and North Africa) region to install Samsung’s innovative modular Micro LED display, The Wall, on its property. Measuring 146 inches with 4K (3,840 x 2,160) resolution, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, with a one-of-a-kind, personal viewing experience unmatched by other displays. The slim, sleek finish of The Wall’s Infinity Design blends in naturally with the suite’s refined elegance.

Throughout the property, various types of Samsung Smart Signage have been installed to entertain guests and provide unique customer experiences in each space.

In the hotel’s awe-inspiring lobby, Samsung Smart LED Signages have been installed on three large water tanks that draw visitors’ attention at first glance with the largest screen measuring 6m x 8.5m. Samsung installed the hanging-type signage between the tanks and the walls to project incredible scenes, including fish swimming in the sea.

The hotel’s spa and gym feature impressive displays with Samsung Smart LED Signage from the company’s IER series, which leverage LED HDR technology for crystal clear picture presentation. Built to accommodate various installation space requirements, these flexible signage displays allowed the team at Atlantis The Royal to provide an immersive viewing experience in the spa and gym areas.

By the outdoor infinity pool, the ceviche bar features Samsung Outdoor LED signage that displays information clearly, even under direct sunlight, to entertain and communicate effectively with guests. The outdoor IP65 validated design protects it from dust and water and ensures continuous operation in any conditions.

Samsung Smart Signage has also been installed in restaurants and meeting rooms to enhance guests’ comfort and communication while boosting staff efficiency. Guests of Atlantis The Royal will be treated like royalty thanks to the 957 Samsung hospitality displays that have been installed in the hotel’s 795 rooms to provide the ultimate personalized viewing experience.

“We are privileged to work with Atlantis The Royal and provide guests with a new level of luxury unlike anything they’ve experienced before,” said Doohee Lee, Vice President and Head of Samsung Gulf Electronics. “The combination of Samsung’s innovative display technology and Atlantis’ creativity and luxury expertise is leading the hospitality industry in exciting new directions.”

From The Wall’s awe-inspiring picture quality in the Royal Mansion to the smart signage installed throughout the property, Samsung’s displays work within the resort’s unique environment to empower staff and transform the guest experience. Through its collaboration with Atlantis The Royal, Samsung Electronics is helping to define the future of hospitality technology.

“By introducing 8K in display signage, businesses can deliver impeccable picture quality to their audiences in a way that was previously not possible,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The 82” QLED 8K Signage is just one of the many industry-leading products we are excited to showcase at ISE 2019. We look forward to introducing the global AV industry to the commercial applications of 8K.”

QLED 8K Signage: Market’s Highest Resolution with AI Upscaling

Samsung will present the new 82” QLED 8K Signage, which combines the market’s highest resolution with Artificial Intelligence (AI) upscaling technology — producing lifelike images, enabling users to enjoy immersive viewing experiences. The AI upscaling technology in commercial displays will capture the attention of potential customers; and to store owners and advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality.

The new signage’s slim design, at less than 40mm deep, provides hassle-free installation by adopting Samsung’s advanced optical technology and blends into any environment in portrait or landscape mode. With a resolution of 7,680 x 4,320 pixels, individual pixels in an image become imperceptible to the human eye.

Similar to its 8K TV counterpart, the QLED 8K display delivers enhanced black color presentation through local dimming and Quantum Light Control. The display also features HDR10+ along with 4,000nit peak brightness and provides 100 percent Color Volume, presenting rich pictures.

292″ The Wall in 8K: Set to Launch in the First Half of 2019

Samsung will launch a 292” version of The Wall display in 8K globally in the first half of this year. The Wall is a large-format modular display ideal for luxury residences as well as for business purpose, configurable and customizable to a variety of sizes and ratios from 73” to 292”.

The Wall’s slim, bezel-less infinity design allows the display to blend subtly into its surroundings. The Ambient Mode allows customization of the display by showcasing diverse content such as photos and art and matching the background to complement its surroundings. A customizable décor frame also allows the display look, sleek and sophisticated from every angle to fit any luxury space.

To compliment the display’s visuals, Samsung works with industry-leading partners, including Harman Luxury Audio and Steinway Lyngdorf for sound solutions, Control4, Crestron and Savant for home automation solutions, and Domotz, Ihiji and OrvC on remote monitoring capabilities for channel partners.

Multi-Link LED HDR: Industry’s First 8K HDR for LED Signage

Samsung will introduce Multi-Link LED HDR, the industry’s first 8K LED HDR technology. Using Samsung’s proprietary algorithm and scene analysis, Multi-Link LED HDR turns any content into HDR quality, without special meta-data.

Multi-Link LED HDR for signage delivers unparalleled image quality, featuring Inverse Tone Mapping (ITM) and Dynamic Peaking to maximize brightness and contrast ratio of the full screen by doubling peak luminance. Color Mapping feature also sets an adaptive color gamut for true and vivid LED colors.

Moreover, Multi-Link LED HDR delivers live content with lower latency through an optimal live mode. It helps eliminate cable clutter of other displays with a 100-meter (330 foot) LAN¹ cable.

With the Multi 8K Frame Lock function embedded in Multi-Link LED, integrators do not require a separate device to sync content presented on 8K displays. Multi-Link LED HDR supports all Samsung SMART LED Signage products and is also compatible with The Wall Professional and the IFJ Series.

OMN/OMN-D Series: Bringing Semi-outdoor Signage to the World

Samsung will launch its semi-outdoor OMN/OMN-D series globally this year. These in-window displays available in both 46” and 55” sizes give businesses an eye-catching display solution with vivid and crisp content and excellent visibility, even in direct sunlight, with 4,000nit brightness and high contrast ratio of 5,000:1 all packed in a slim and neat design.

The OMN-D series is a double-sided display that allows store-front and indoor display, increasing sales opportunities both in and out of the store simultaneously. With WiFi embedded and using one electric power cord and one LAN cable, the series reduces cord clutter and increases energy efficiency.

Both displays feature dust-proof IP5X-validation and three-step overheat protection for durable performance, along with their own embedded solution, MagicINFO S6 powered by Tizen 4.0 for streamlined content management. The displays are optimized for a wide range of retail businesses from quick-service restaurants to department stores and more.

“We are proud to partner with Samsung in implementing the disruptive technology for semi-outdoor windows OMN. Thanks to over fifteen thousand digital windows installed in its stores and customers’ shops, today Luxottica is one of the largest private digital broadcasters globally. This new solution represents a step forward in the way our group engages with millions of consumers around the world,” said Mr. Carlo Panigati, Indirect Procurement Director at Luxottica, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear based in Italy. Luxottica will begin using the OMN-series display in its stores across Europe, beginning in Italy.

At ISE, Samsung will also be introducing the new QMR and QBR series 4K displays that feature five models – 43’’ to 75” in size, an intelligent upscaling engine and IPX5 dust-proof validation, embedded with KNOX security solution and Wi-Fi for wireless management. Created with shopping malls, retail stores and airports in mind, QMR series has 500nit brightness and a non-glare panel. Made for smaller shops, commuter stations and terminals, QBR has 350nit brightness. Both series are upgraded from the last with smaller bezels and a more symmetric design.

To learn more about ISE 2019, visit www.iseurope.org. For more information about Samsung’s latest SMART Signage Displays, please visit http://displaysolutions.samsung.com/ise2019

¹ Multi-Link LED HDR utilizes HDBaseT which provides the global standard for the transmission of ultra-high definition video and audio over a single cable.

Summary

• The Atlanta Hawks’ State Farm Arena is now equipped with new videoboards, featuring 12,000 square feet of Samsung SMART LED signage
• The centerpiece is the first continuous, 360-degree video screen with HD-quality, 6mm LED video display technology in NBA history
• Samsung, has led the global signage market for nine consecutive years, and has installed LED signages in locations all over the world, including at stadiums in the United States, Malaysia and Korea

As basketball fans are gearing up for the start of the 2018-2019 NBA season, the Atlanta Hawks already have something to be proud of: a newly renovated, world-class arena.

The new State Farm Arena, which underwent the second-largest renovation in NBA history, held an open-house event on October 20 that welcomed approximately 10,000 people. More than 12,000 square feet of Samsung SMART LED signage been installed throughout the arena, combining to offer 10 times more LED video than the previous configuration. The main, center-hung video board is not only the NBA’s first 360-degree, continuous video screen, it’s also the first arena bowl to feature HD-quality, 6mm LED video display technology.

“Fans will be immersed in stunning video displays no matter where they are seated in the bowl,” said Steve Koonin, CEO of the Atlanta Hawks Basketball Club & State Farm Arena. “The high-definition video will enhance the in-game experience for Hawks fans, and make every fan feel like they are sitting in the first row with amazing views and clarity.”

New Center-Hung Videoboard Brings True-to-Life Engagement

The center-hung videoboard includes a massive 4,477 square feet of high-definition video display, offering true-to-life colors and dynamic details. Whether seated courtside or in the upper deck, fans will catch every bit of the action on the floor. The center-hung structure that holds the high-resolution, 6mm pixel pitch display features two additional displays mounted in its interior. Measuring 20 feet wide by 9 feet high, these displays offer an additional 360 square feet of active video viewing area.

More than 20 LED displays have been installed throughout the arena, for a total of 12,047 square feet of LED video. With more than 30.42 million individual LED pixels, these displays deliver crisp, clear content throughout the arena. Incorporating these displays ensures that this iconic venue is well positioned to keep up with the rapidly evolving sports entertainment industry.

“We are pleased that NBA fans can enjoy a vibrant viewing environment via our Smart LED signage technology,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics.

The Hawks joined forces with Samsung to up the ante when it comes to the fan experience. Throughout the design process, Hawks officials worked closely with Samsung, and came to the decision to have four corner boards and a center-hung board.

“Screens are more important than they have ever been,” said Koonin. “We live with screens. Just a few short years ago, we weren’t a screen culture.”

Samsung’s Commitment to Streamlining the Digital Signage Experience

As the number one leader in the global signage market for nine consecutive years, Samsung is widely recognized as an innovator in LED signage—mastering the art of digital displays from design and engineering to manufacturing. Since its acquisition of Prismview in March 2015, Samsung has been providing its customers with truly groundbreaking LED signage solutions, customized to suit the needs of any venue.

Not only that, Samsung LED signage is being installed in stadiums all over the world to communicate with spectators and promote brands. From Asia to North America, consumers are coming to expect a first-class viewing experience at live events that enhances their enjoyment.

In particular, the Samsung LED signage at the National Stadium in Kuala Lumpur, Malaysia offers spectators at sporting events and pop concerts an enhanced fan experience. In Incheon, South Korea, baseball fans are tracking fly balls from SK Happy Dream Park (Munhak Baseball Stadium)’s electronic digital display—one of the worlds’ largest LED video displays. And at M&T Bank Stadium in Baltimore, Maryland, Ravens fans can watch the action on two massive endzone displays (measuring 201 feet wide by 36 feet high), as well as displays mounted on the upper and lower fascia, and four large video boards in each of corner of the upper deck.

Samsung continues to break barriers through technological advancements, as well as make room to evolve to provide consumers with truly immersive viewing experiences.

Plaza Norte, one of the iconic shopping malls in Lima, the capital of Peru, is now home to South America’s largest digital out-of-home (DOOH) LED signage created by Samsung Electronics. The two hundred thousand square meter shopping mall houses major shops and brands. Now the shoppers and visitors can also gather at the square in front of the mall to indulge in watching a major sports game or an exciting cultural event on the mega-sized screen.

The signage at Lima’s Plaza Norte is the latest example of Samsung’s recent LED signage endeavors, following the installation of South Korea’s largest curved SMART LED signage outside of COEX convention center in one of the most bustling areas of Seoul.

Samsung, the No.1 Leader in Global Signage Market

Samsung has held the number one market share of 24.9%¹ in the global signage market for nine consecutive years and will likely continue its position as a world leader for the tenth year according to 2018 1Q data released by IHS Markit. The company has continuously developed innovative signage products such as ultra-large-sized LED Signage and The Wall Professional. Back in 2009, Samsung opened up the video wall signage market by introducing the thinnest 7.3mm bezel video wall ever; and in 2015, the company acquired the North American LED commercial display company YESCO Electronics to strengthen its B2B display business.²

Breaking Records of Largest LED Signages

This year, Samsung Electronics is leading the market by focusing on large-sized LED signages, as showcased by record-breaking sizes of LED signages in Korea and Peru. Aside from the newest addition in Lima, Peru, Samsung also installed the longest ribbon-type advanced LED signage in New Zealand’s national stadium Eden Park as part of its official partnership with the Stadium. The curved LED signage outside of AFAS Circustheater, one of the most prominent theaters in the Netherlands, is another case where Samsung installed a large-sized LED signage custom-designed to meet unique needs.

To build the largest DOOH LED signage in South America, Samsung’s Enterprise Business Team collaborated with Plaza Norte’s marketing team for many months to launch the LED screen located on the outside of the Plaza Norte building. Building upon the previous experiences in the field, Samsung’s engineers decided that the ideal LED screen product for the mall would be the XA160F outdoor, which consists of 528 cabinets and has an area of 487 square meters.

The Samsung XA160F SMART LED Signage outdoor display features a 16.0mm pixel pitch for enhanced resolution. The screen also comes with IP65 standards that ensure the screen holds up under all types of weather conditions, and the panels have an anti-UV treatment that prevents deformation and discoloration due to sun exposure. In terms of performance, its design and brightness level deter the interference of light, maintaining levels of 7,700 nits at all times.

As it’s the largest DOOH LED signage in South America, the 487 square-meter screen marks a milestone for Samsung. The company will now strive for even higher goals in product innovation and project development regarding its professional display business.

¹ Data excludes performance in Consumer and Hospitality TVs used for signages.

² YESCO Electronics, a LED display manufacturing company based in Utah, US, was rebranded as Prismview in March 2016.

Times Square in Manhattan, New York is one of the iconic scenes of the sleepless city, filled with glamorous advertisements that draw 20 million tourists every year. A similar sight is about to unfold in the center of Korea’s capital city of Seoul, with the COEX (convention, exhibition, and shopping complex) and World Trade Center area in the city’s business district of Gangnam-gu, designated as Korea’s first free outdoor advertisement zone. For its part, Samsung Electronics installed the largest ‘SMART LED Signage’ in Korea on the outer wall of the SM Town and K-Pop square of COEX. Let’s take a closer look.

The Biggest Curved Display in Korea Lights Up the City

The LED Signage on the outer wall of COEX SM Town took seven months to install, from September 2017 to March 2018. The Signage is four times the size of a basketball court with a total surface area of 1620m². This was made possible by connecting two LED displays together by a curved edge. The scale of the curved display is truly breathtaking when seen upfront, with the screen demonstrating vivid color representation and clarity even in the brightest sunlight.

Sungwook Yoon, with Samsung Electronics’ Building Solution Group, led the installation, and made the bold decision to apply a curved design to the signage. It is the first case in Korea of a signage display that utilizes two sides of an outdoor advertisement area. “Signage for advertisement purposes is mostly flat or uses only one side of a space, like a rooftop electronic display,” said Yoon.

“This new display can be used to show one content item, or separately to show different content. This flexibility of use enables more effective ways to deliver immersive content.” Specifically, when two sides of two displays meet in a perpendicular configuration, the content is likely to be distorted. But, if the two displays are connected by the curved display, content can be represented without any distortion. This is a key strength of Samsung’s new SMART LED Signage.

(From left) Kiok Shin of Business Sales 2 Group, Jungbum Park of B2B PM Group, Sungwook Yoon and Jinwoo Kim of Building Solution Group

In terms of brightness, the team sought to realize the best quality in the industry. “While displays for residential use typically feature 300 to 500nit brightness, the SMART LED Signage uses up to 9,000nit so that it can show clear images even with bright sunlight,” said Park Jung-bum of Samsung’s B2B Group.

The Samsung SMART LED Signage also automatically adjusts its brightness. Too much brightness can make drivers or pedestrians uncomfortable, so the SMART LED Signage lowers or increases its brightness according to the movement of the sun.

Jinwook Kim of Building Solution Group said, “The SMART LED Signage is made of around 31,000 LED display modules. The distance between each pixel is 10mm to show a clear and vivid image from all directions.” This is prime example of Samsung’s detail-oriented effort, considering that the typical size of the gap between each pixel in outdoor advertisements in Korea is 16-20mm. The SMART LED Signage not only displays the same content in more detail, but also provides water and dustproof features, as well as up to 100,000 hours of use, for optimal reliability and functionality.

Becoming a Global Digital Media Landmark

Visitors can enjoy Galaxy S9 advertisements from the LED Signage on the outer wall of COEX SM Town

Samsung SMART LED Signage supports resolution of 7,840 X 1,952 pixel, which is almost twice the resolution of UHD. With a high refresh rate of 49,920Hz, it depicts smooth and uniform images without distortion. The high resolution and clear content representation is perfect for displaying 3D advertisements, for example K-Pop performances, and is soon to become a unique landmark of Korea.

Starting with COEX SM Town, Samsung Electronics will continue its involvement in Korea’s free outdoor advertisement zone project with its SMART LED Signage for the next ten years. The project aims to help raise the brand value of Seoul through development and promotion of the city as a ‘global digital media landmark.’ The SMART LED Signage will help bolster the local economy and help the city gain competitiveness with an exciting new tourist attraction as its next landmark.

At this year’s Integrated Systems Europe exhibition, the world’s largest AV systems integration show, Samsung Electronics will showcase a host of new technologies designed to help businesses foster more immersive and engaging visuals. Those in Amsterdam for the February 7-10 event are invited to see firsthand how Samsung’s industry-leading display solutions bring creative visions to life.

Samsung’s ISE 2017 lineup includes products optimized for specialty markets, including the retail, public, corporate and education sectors, as well as its new, innovation-inspiring SMART LED Signage and QLED Signage displays. Attendees are also invited to visit Samsung’s exclusive showroom to experience its vision for the next wave of engaging display innovations.

For more information, please follow the link here.

See in the video below how Samsung’s display solutions can help you establish “Your Future. On Display.”