“Design sits at the intersection of business, technology and humanity,” said Mauro Porcini, Chief Design Officer and President of the Device eXperience (DX) Division at Samsung Electronics. “Our role is to understand people deeply and translate their needs, dreams and emotions into meaningful experiences. We will continue to push innovation forward with the ambition of enriching people’s lives in ways that truly matter.”

The Edison Awards, founded in 1987 by the American Marketing Association and named after inventor Thomas Edison, celebrate excellence in product and service development, marketing and human-centered design. Winners are selected by a panel of industry experts, scientists and academics based on strict innovation criteria. This year, awards were given in a total of 14 categories, with tiers for winning projects broken down into gold, silver and bronze.

Gold Award-Winning Innovations

• Smart Modular House: With AI-based architectural solutions, homes respond, adapt and flexibly adjust to the lives of their users. By integrating advanced AI technology, it connects the environment, appliances and users, enabling efficient management of indoor environments, device statuses, energy usage and more — resulting in a new, more easily accessible residential experience.

• Vision AI Companion (VAC): A revolutionary TV experience that redefines how users interact with content. With a generative AI-based button, users can interact with content in new ways, such as asking about plotlines or characters, searching for related information or controlling playback with voice commands. By eliminating the need for complex menus and remotes, VAC helps users enjoy a seamless and more intuitive TV viewing experience.

Silver Award-Winning Innovations

• Spatial Signage: A breakthrough glasses-free 3D display delivering an immersive experience powered by Samsung’s patented 3D Plate technology. With a slim profile of just 52 mm,¹ this innovative solution seamlessly integrates into commercial environments such as retail stores, exhibitions and entertainment venues, redefining how audiences engage with digital signage. Its cutting-edge optics and precision engineering push the boundaries of immersive technology, delivering a high-quality visual experience that captivates viewers and pioneers new standards for next-generation displays.

• Bespoke AI Laundry Combo: This innovative all-in-one combo combines washing and drying functions into a single, compact unit. The combo can finish the entire laundry process — from load detection to dry cycle — ensuring efficient and operation. It features Smart Screen, a 7-inch touchscreen that provides a more intuitive interface, and its AI Wash & Dry cycle adjusts its performance for each load according to various fabric types and soil levels, leading to optimal results.

1. The 52 mm profile applies to the 85-inch model only; thickness varies by display size. ︎

▲ View of the Smart Modular Home

The Smart Modular Home combines AI-enabled appliances, high-efficiency HVAC (heating, ventilation and air conditioning) systems and seamless connectivity through SmartThings¹ and SmartThings Pro into a single built-in residential solution. With IFA 2025 as a launch point, Samsung plans to bring its Smart Modular Home to the global B2B market.

Samsung Newsroom got a firsthand look at how the Smart Modular Home is transforming residential spaces.

A Seamlessly Connected AI Home

▲ With 3D Map View in SmartThings, users can check the status of home appliances at a glance and control them.

Upon entering the Smart Modular Home, visitors are greeted by a wall-mounted panel on the right featuring SmartThings’ 3D Map View. The display shows the real-time status of appliances throughout the home, letting users monitor and control devices instantly as they adapt to the user’s lifestyle and environment. At the entrance, a smart security camera² and smart door lock provide convenient and secure access.

A Home That Works Behind the Scenes

▲ When a user returns home, SmartThings automatically adjusts the lighting and temperature by controlling devices.

As visitors pass through the entrance into the kitchen, the home immediately demonstrates its intelligence. Linked to the smart door lock, SmartThings detects when someone enters, turns on the lights and gently opens the curtains. The robot vacuum completes its cleaning cycle and docks at the charging station, while the air conditioner adjusts the room to the preferred temperature.

Smarter Energy Use

▲ With SmartThings Energy, users can schedule and charge appliances at optimal times.

With all home appliances connected through SmartThings, energy management becomes effortless. On a smartphone, SmartThings Energy shows current usage and the projected monthly total at a glance. Optimal Scheduling³ allows the washing machine and dishwasher to run outside peak hours, while the robot vacuum charges just enough during the day and completes charging overnight when electricity rates are lower.

▲ With EHS, users can manage underfloor heating, cooling and hot water in the Smart Modular Home.

Underfloor heating, cooling and hot water are powered by EHS heat pump solutions designed for the Smart Modular Home. In future Smart Modular Home complexes, SmartThings Pro could be used for centralized HVAC management to improve operational efficiency.

A Home That Transforms for Play

In the multipurpose room, launching Game Mode in the SmartThings app turns off the ceiling lights and closes the curtains. LED lights sync with the game’s visuals and rhythm, while the air conditioner adjusts to the optimal temperature for maximum comfort. The result is an immersive gaming environment that transforms the home into an adaptive, experience-rich space that goes beyond daily routines.

As Samsung continues to bring innovations to the Smart Modular Home,⁴ users can look forward to the evolving future of AI-enabled living spaces.

¹ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. Requires routine setup through the SmartThings app. A Wi-Fi connection and a Samsung account are required.
² Video footage captured by cameras is processed by the intelligent Smart Video Management System (SVMS) developed by S-1 Corporation, using its functions to detect, analyze, recognize and notify abnormal situations — such as fire, falls or intrusion — so that countermeasures can be established.
³ Available in countries such as those in Europe where peak-time pricing is applied. Availability and benefits may vary by electricity provider and tariff conditions. Optimal Scheduling is set by the user in SmartThings Energy during peak-time settings. The device notifies the user of peak times and allows them to choose when to start. For home appliances without screens, users can check Optimal Scheduling status through an LED indicator.
⁴ The features and specifications of Samsung Smart Modular Home are based on current development plans and are subject to change. Specifications, functionalities and availability may vary by region.