“At Samsung, security is our top priority in developing Smart TV technology,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “We are committed to providing one of the most reliable security solutions on the market for our Smart TV users.”

Samsung Knox technology for TV implements a hardware root of trust security architecture which incorporates security features across the TV platform stack. Integrated into all Smart TV lineups from this year, Samsung Knox’s technology ensures strengthened security optimized for the Smart TV user environment. This system detects and removes malicious applications which can steal important data from other applications. Based on this enhanced security, Samsung became the first in the industry to receive Common Criteria certification, an internationally recognized certification system for computer security that is conducted for government evaluations, for three consecutive years.

Samsung Checkout payment service received PCI DSS certification by UL at CES 2018, another noteworthy feat for the TV industry. For T-Commerce, which allows consumers to purchase products and services directly from their TVs, Samsung has further strengthened the security of its Smart TV payment service. Checkout is a simple T-Commerce payment service that encrypts credit card information. PCI DSS is an international data security standard which has been adopted by American Express, Discover Financial Services, JCB International, MasterCard, and Visa Inc. for all organizations that process, store or transmit credit card information.

In addition to Samsung’s own security software, Samsung and McAfee also have developed a new security application tailored for TVs called McAfee Security for TV, which has been in place since April 2017 and ships on all Samsung Smart TVs. This TV security application provides an additional twofold protection for Samsung Smart TVs. McAfee is one of the world’s leading independent cybersecurity companies, offering security services in 32 languages. Samsung Smart TVs were the first in the world to adopt this innovative security software, specifically for TVs.

For more information on Samsung’s Smart TV lineup, Samsung Knox technology or Checkout, please visit www.samsung.com.

Samsung Electronics announced GAIA, a powerful and comprehensive three-layer security solution for its entire 2016 line up of Tizen-based Smart TVs. The service will give consumers protection across all areas of the Smart TV ecosystem, including services, software and hardware security.

“Protecting consumers’ personal information is of the utmost importance to Samsung, both in terms of the company’s values and what’s needed for the continued growth and success of the IoT ecosystem,” said Hyun Suk Kim, President of Visual Display Business at Samsung Electronics. “GAIA is a security solution that will give Samsung customers security and peace of mind now and in the future.”

GAIA protects consumer’s personal data in three ways. Firstly it has Secure Zone, a virtual barrier that creates a secure space and protects the core service operations. A Secure Keypad/Number Pad – the virtual data input mechanism seen on a TV, is used to safeguard consumers’ personal information such as credit card and password.

Secondly, GAIA encrypts important data transmitted between the TV and IoT service servers. GAIA’s built-in anti-malware system detects and blocks any unauthorized programs that may be used for hacking from running or making changes to key part of the Smart TV’s OS.

Thirdly, Security level is also strengthened in terms of hardware. By dividing the Tizen OS into two parts including the main and the security space, data for each space is secured separately. Also, public key used for verifying personal information is included in the hardware chip.

Samsung views 2016 as the year the TV will become the center for Internet of Things (IoT) extensions in the home. As well as being equipped with GAIA, all 2016 Samsung SUHD TVs will be IoT hub technology enabled, allowing the TV itself to act as the controller for the entire home IoT service.

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