#1

Who among us has not experienced the frustration of trying to book tickets home ahead of a busy holiday weekend? While some book online from the comfort of their homes, others – many of them elderly – will line up at the break of dawn to reserve tickets in-person at major train and bus stations.

#2

Picture this: Person A recently went to a restaurant, but ended up leaving without ordering anything. Person A uses a wheelchair, and the controls on the restaurant’s self-order kiosk were slightly out of reach. As the staff seemed busy, Person A felt shy about asking for assistance, and chose to visit another restaurant instead.

While at first glance, the two stories above may seem unrelated, they both exemplify the dark side of technology in the digital era. Things like telecommuting, distance learning, autonomous driving, and AI job interviews are proof positive that digital technologies are becoming increasingly prevalent in both business and society. Unfortunately, digitalization is also creating issues.

To help address those issues, digital technology leaders must accept an important new mission: taking on corporate digital responsibility (CDR). In a nutshell, CDR involves developing products and technologies in a manner that protects users’ rights, and taking steps to enable more people to experience the benefits of digital technologies. The pandemic has prompted more sectors to utilize digital technologies, which has led to increasing pressure on businesses to engage in CDR. As a leader in cutting-edge technologies, what is Samsung Electronics doing to become more digitally responsible? Here are several ‘quests’ that Samsung has undertaken with regard to digital responsibility.

QUEST #1 | Consider Users’ Rights When Developing Products

The more useful a product is, the wider the gap between users and non-users becomes. Samsung strives for accessibility in its products, enhancing them with technologies that make it easy for all users, regardless of age, gender, or disability, to utilize them.

Take Samsung’s TVs, for example. The TVs’ Voice Guide function provides an audio guide for TV settings, combining channel and volume controls with tools to help you schedule a viewing, view current and scheduled program information, and browse the internet. When viewing content with sign language, Samsung’s proprietary AI algorithm automatically recognizes the sign language area and can enlarge it by up to 200 percent.

Samsung mobile devices have also introduced a variety of convenient accessibility features. This includes a function that allows those with hearing difficulties to pair a compatible hearing aid to their device via low-power Bluetooth, as well as a fixed-key feature for users with physical disabilities. In addition, Samsung’s Family Hub refrigerator caters to users in wheelchairs with functions that make it possible to move the top of the screen to an easier-to-reach position, adjust the height of the main controls, and launch the menu by tapping anywhere on the screen.

Digital advancements can be incredible, but they can cut both ways. Yes, they tend to make life more comfortable, but they can also create social issues like ‘smombies’¹ and ‘nomophobia’.² From a product design standpoint, helping users enjoy healthy digital lifestyles is a key part of being digitally responsible. Samsung has therefore committed to developing digital well-being tools that are based on five digital well-being values: Digital Detox, Balance, Guard, Wellness, and Safety. For example, Samsung’s App Timer feature (which falls under the Balance category) can help users reduce the amount of time they spend on applications by setting time limits. Focus Mode (Digital Detox) allows users to pause or silence notifications from selected apps temporarily, while the Samsung Kids service (Guard) helps create a safe environment for children to explore, play and develop good digital habits.

Safety is crucial when it comes to smartphones, as we tend to fill them with a wide range of important information, including everything from bank account numbers, contacts and photos. Samsung’s Find My Mobile feature was created to protect that valuable information in the event that you lose your phone. Once activated, it tracks the location of the lost phone, tells the user where it is, and offers them the choice to delete their personal data, including messages and photos, or upload it to Samsung Cloud. The Samsung Knox platform offers defense-grade mobile security, while the smartphones’ Secure Wi-Fi feature allows you to safely browse the internet on public wireless connections without worrying about your personal information being compromised.

QUEST #2 | Share the Benefits of Digital Technology with More People

“I saved two lives that were almost lost.”

“The technology is really useful for finding hidden sparks and embers and putting them out.”

The quotes above are from firefighters who utilized a product of Samsung’s in-house incubation program, C-Lab (Creative Lab), to help protect their community. The product they’re describing is a thermal observation device that uses thermal imaging cameras to help firefighters detect fires’ ignition points and identify and rescue others. It’s just one of many C-Lab innovations that reflect Samsung’s commitments to (1) developing products and services that address social issues, and (2) sharing those technologies with communities that need them.

Lives’Talk, a wearable device for tracking nomadic livestock, is another example of a community-enriching C-Lab innovation. The technology was created to make it easier for nomadic communities in Kazakhstan to find and retrieve their livestock. Once attached to livestock, the device’s GPS transmitter-receiver tracks the animals’ locations in real time. A total of 700 Lives’Talk devices were donated in all, helping farmers in these communities become more self-reliant.

Samsung is also advancing digital education programs that equip young minds with the tools they need to become leaders in creating a better world. The Samsung Smart School initiative provides smart devices and solutions to students in areas with little access to IT equipment, reducing the digital divide while supporting students’ creativity. The Samsung Dream Class program, meanwhile, offers middle school students living in areas with lower access to high-quality education an opportunity to take part in enriching classes covering subjects like math and coding. The Samsung Innovation Campus program offers youth entering the job market for the first time hands-on training in skills that technology-related jobs require, including fields like AI, IoT and data analysis. Together, these initiatives are representative of Samsung’s ongoing efforts to promote digital responsibility worldwide.

QUEST #3 | Uphold the Principles of CDR When Developing New Technologies

Often, when developing AI technology, the ethical beliefs of the people behind the technology will inform the ethics of the AI itself. Having recognized the importance of emphasizing social and ethical responsibility in technology development, Samsung established a set of AI ethics principles to put into practice. The company also established guidelines for employees to raise awareness of AI ethics within its workforce.

Samsung has gone to great lengths to foster an ecosystem of open innovation. Not only has the company introduced more than 130 open source projects, but it also hosts its annual Samsung Open Source Conference (SOSCON) to offer experts a forum to share and discuss new developments.

RESULT | Samsung Ranks in Top Ten of WBA’s 2020 Digital Inclusion Benchmark

Samsung’s consistent, multifaceted efforts to be digitally responsible have earned a ranking in the top ten of the World Benchmarking Alliance’s (WBA) Digital Inclusion Benchmark. Notably, Samsung is the only Korean company to rank in the top ten, and ranks third in Asia and fourth among companies in the hardware sector.

The WBA represents an alliance forged among approximately 176 global, regional and local organizations to shape the private sector’s contributions to achieving the UN’s Sustainable Development Goals. The WBA examines companies with a focus on seven key categories, including human rights, the environment, and digital inclusion. The WBA launched its very first Digital Inclusion Benchmark this year, which evaluated companies’ progress in improving access to technology, enhancing digital skills, fostering trustworthy use, and innovating both openly and ethically.

Samsung was noted for being one of the few companies that had established AI ethics principles. The company’s C-Lab program was singled out for its social contributions, while Samsung’s devotion to the expansion of the open-source ecosystem also earned a positive review. The Samsung Kids feature, which encourages children to have healthy smartphone habits, also received a high rating, as did the company’s various social contribution programs, in particular those that are helping communities close the digital divide.

As a company that develops products and technologies that enhance users’ lives, Samsung is committed to promoting digital responsibility. Going forward, the company will continue to explore ways to make it easier for people to access and utilize a wide range of convenient and meaningful digital technologies.

¹ A ‘smartphone zombie’; one who is constantly staring at his/her smartphone

² A term that describes the fear of being without a mobile device

Since 2013, Samsung Electronics has been a board member of the world’s largest open source community, the Linux Foundation. In addition, Samsung Research, the company’s advanced R&D hub, which leads the development of future technologies for its SET Business, has demonstrated its deep commitment to promoting the advancement of open source software by hosting its annual Samsung Open Source Conference (SOSCON) in Korea.

(From left) Samsung Research engineer Seo-Young ‘Isabelle’ Hwang, Executive Vice President and Head of R&D Strategy Team Seungbeom Choi and Engineer Yoonhwan Jung

What do the researchers leading open source development at Samsung Research think of the state of open source today? To find out, Samsung Newsroom invited Seungbeom Choi, Executive Vice President and Head of the R&D Strategy Team at Samsung Research, as well as Seo-Young Isabelle Hwang and Yoonhwan Jung, Engineers from Samsung Research’s Open Source Group, to take part in a wide-ranging and informative Q&A session.

Read on to find out what the experts asked one another, and what they see as the future of open source innovation.

Open Source Group Engineers’ Questions for Choi

Q: How would you define ‘open source’ in a single sentence?

Q: As the head of R&D Strategy team that leads Samsung’s open source research, open source is an integral part of your daily work. What were some of your first impressions of open source software?

In the course of advancing projects as the Head of Samsung Research’s R&D Strategy Team, I came to realize just how important of a role open source plays in advancing Samsung technologies, and saw it as something that we could not go against.

Q: You’ve referred to open source as being reflective of the times in which we live. Why do you believe open source innovation is so important?

When it comes to open source, there are two key benefits, per se. First and foremost, it allows you to access verified code for free. By making proprietary technologies open source, a company can establish itself as a standard-setter and technological leader. On top of that, open source competition – spanning areas such as mobile and IoT (the Internet of Things) in the past and, more recently, artificial intelligence (AI), robotics and advanced network technologies – is becoming progressively fiercer. This means that companies should not view an open source strategy as something that is nice to have, but that they must have.

Q: When did Samsung Electronics begin to take note of open source?

A number of companies have started to unveil proprietary open source technologies in an effort to take the lead in this particular area. In keeping with this trend, Samsung Electronics began to introduce its own open source technologies in the form of Tizen.

With Tizen coming along, Samsung went to great lengths to contribute to the open source community by establishing the Open Source Office, a specialized task force, and run open source educational programs for in-house developers. In 2013, Samsung created an organization dedicated to advancing open source overseas, and nurtured developers. Since 2014, Samsung has hosted SOSCON in Korea with a view toward fostering open source innovation locally. In all, Samsung has introduced over 130 open source projects, thereby playing a pivotal role in driving open source forward.

Q: With the field of open source development continuously expanding, it underlines a need for more bright minds. What makes for great talent in this area?

Open source is a relatively new field that encompasses a wide array of jobs spanning multiple areas, including development. With this in mind, I believe it is important for individuals to actively figure out what kind of role best suits their skills by taking on new tasks with confidence and not being afraid of failure.

Communication skills are especially important in this field. Open source is basically about sharing and collaboration, which means the ability to communicate effectively with businesses and third-party developers is a valuable skill. If you’re proactive about taking on tasks and you have great communication skills, you have the potential to become an open source specialist.

Q: We, too, hope that lots of great minds will be drawn to working in open source. What do you see as the future of software, and what role will Samsung Research play?

I cannot overstate just how integral software has become to our daily lives. ‘Solid’ software requires continuous commitment. As such, Samsung Research needs to play an active role in enhancing software’s capabilities long-term. Going forward, we will do our best to promote open source development and cooperation.

Choi’s Questions for Open Source Group Engineers

Q: In a nutshell, how would you sum up the Open Source Group?

I would say that working within the Open Source Group creates a window of opportunity. We’re tasked with handling a variety of jobs, including development, which enables us to obtain a wealth of experience and a level of expertise that makes us experts in our field. On top of that, open source is a very attractive field to me personally because it’s about driving technology forward based on open collaboration.

Q: As open source development entails great cost and commitment, some are not entirely convinced as to why we need to release software this way. How would you address those concerns?

When I first started working in open source, I received lots of questions asking why we needed to make technologies openly available. In fact, not every technology needs to be made available open source. There are time when you would choose to reveal a technology as part of a strategic move, but there are also times when you should keep the technology confidential for the sake of acquisition.

We especially need to make technologies available open source in cases where spreading those technologies will help us establish our leadership in a certain field. In line with these efforts, Samsung Electronics created IoTivity, an IoT-based open source project that’s part of the Open Connectivity Foundation (OCF) and features hundreds of member companies. If Samsung were the only company that possessed a certain IoT technology, the products we developed would not be compatible with those of other companies, and would therefore be less usable. This is why an open source approach is essential when it comes to spreading technologies and becoming the leader in a given field.

Q: Since 2013, the Open Source Group has been on the board of the Linux Foundation, the world’s largest open source organization. What led you to engage in such a collaboration?

The Linux Foundation is a not-for-profit organization that runs open source projects in a neutral manner. In 2012, Samsung Electronics introduced Tizen in cooperation with the Linux Foundation. Since then, Samsung has actively collaborated with the Foundation and proposed various projects.

In recognition of our significant contribution to the promotion of open source, we were invited to serve as a member of the Foundation’s board. Board members participate in the Foundation’s general affairs, encompassing tons of projects, and exercise voting rights when needed. This makes Samsung a major part of the board.

Q: With open source becoming the norm, more and more professionals are paying attention to this field. Would you recommend open source to them?

Absolutely! Open source experience is prized around the world, and serves as one of the most objective and reliable measurements of one’s software expertise. The Open Source Group is dedicated to developing its members into project leaders by offering them a variety of support. Not only does working in open source offer a great opportunity to boost your software skills, it also offers a chance to make your name known to the world.

Q: Do you believe, as I do, that open source is a very promising field?

Yes, I am with you. Open source is something that the industry takes for granted, and taking it to the next level will require us to focus not just on software but also hardware and data. This is because open source’s values of openness and collaboration are beginning to spread beyond individual companies.

Though their years of experience, fields and job titles differ, the experts unanimously agreed that open source is becoming wider in scope, and that sharing and collaboration will be key to developing technologies that truly benefit the future. After corresponding with one another, they emphasized their shared commitment to advancing open source for the betterment of society.

Samsung kicked off the Samsung Open Source Conference (SOSCON), a two-day event to promote an open source ecosystem, on October 27 at the Conrad Seoul Hotel in Korea. The conference, which was established in 2014 and has grown significantly in just one year, aims to not only strengthen relationships with developers to lay the foundations for the creation of new services and devices, but also to foster public interest in open source projects.

Open source refers to programs for which the original source codes are made freely available to the public at no charge, enabling developers across all industries to modify and redistribute them. Openness and collaboration, two of the fundamental principles of this ecosystem, are also essential components of Samsung’s Internet of Things (IoT) as well as its objective to have all of its devices connected to the web by 2020, according to the president and CEO of Samsung Electronics BK Yoon.

As such, Samsung has invested heavily in nurturing the developer community, and has led initiatives to create engagement across various industries, with SOSCON being one of them.
In line with openness, the event was open to developers, and developers-to-be: elementary, middle and high school students with an interest in open source projects.

The State of Open Source

Brian Warner, Senior Open Source Strategist at Samsung Research America, got the event going by welcoming attendees and introducing SOSCON’s keynote speakers. Among them were open source leaders David Nalley, Vice President, Infrastructure at the Apache Software Foundation, and Jeong Kyu Shin, an open source project founder, who discussed the “multi-year journey” of open source, from its beginnings as communal code sharing to the highly structured and widely utilized ecosystem it is today.

Powered by peer-to-peer cooperation and communication, open source focuses on public benefit more so than any other factor. Young Yoon Kim, Vice President of Samsung Electronics Software R&D Center and board member of the Linux Foundation, demonstrated how Samsung is working to contribute to this community in his keynote speech.

Among these, Tizen, an open source, standards-based software platform for multiple device categories, is one of the projects that Samsung participates in developing. Additionally, IoTivity, an open source software framework enabling seamless device-to-device connectivity, is another the company is working hard to expand in coordination with other developers, in hopes of addressing the emerging needs of the IoT.

Collaboration for the Next Generation

Things got even more exciting when concert programmer Andrew Sorensen took the stage and treated the audience to a live coding musical performance, demonstrating that open source projects are influential across all industries. Sorensen performs at “algoraves,” events where people dance to music generated from algorithms programmed in real time. This growing community of tech-artists is often associated with open source software, which is used to circulate ideas throughout the scene.

The final keynote speaker was 10-year-old Hannah Kim. This pint-sized superfan of open source has been creating projects since the age of 3, utilizing circuits and light sensors to assemble her own dolls, toys and robots. In her speech, she credited her knowledge of programming to open source, as well as conferences which enabled her to communicate with other young future developers.

Kim also discussed how she created computer games, for which she chose Linux as her preferred operating system because “it can be used by anyone” and expressed her desire to be more like Linus Tovalds, the company’s founder and coordinator. At that, Tovalds himself was brought on stage to answer a few of Kim’s questions, which included why he chose a penguin for Linux’s logo, as well as his reasons for creating GIT, a widely used version control system for software development.

When asked about what the future of the Linux open source system might look like, Tovalds explained, “I don’t think I need to know. The only thing I need to do is ensure the process works and continue to support the people who participate and get interested people involved. I don’t know what it will be like, but I know it will be good.”

An Open, Ongoing Conversation

The remainder of the event consisted of a series of developer sessions that featured lecturers from renowned IT companies. In other sessions, participants were able to share ideas with teams from different open source projects at Samsung such as Tizen, IoTivity, Gear VR, IOT.js and Socializer.

Robust communication and information exchanges among participants were at the center of SOSCON’s community forum, while technology presentations covering over 40 open source topics including big data, cloud services and IoT were also conducted. In addition, there was a tutorial session open to children and teenagers to allow for hands-on experience with open source software development.

SOSCON showcased a number of ways that Samsung is invigorating the open source market, but also proved that anyone can participate in the conversation. Samsung plans to continue to convene SOSCON every year, thereby generating public interest and promoting collaboration and openness among the developers of today, as well as those of the next generation.