Samsung Electronics, the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization features for a one-of-a-kind home entertainment experience.

This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”

HW-Q990F: Redefining Flagship Audio Performance

As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.

The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:

• Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound.
• Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle.
• Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.

Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.

HW-QS700F: Versatility Meets Elegance and Superior Sound

The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.

With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.

For more information, visit Samsung.com.

Samsung Electronics has been recognized as a leader in the global soundbar market, according to the market research firm, FutureSource Consulting. A newly released report published on February 28 notes that Samsung topped the soundbar market for the ninth year in a row, commanding 20.2% in market share and accounting for 18.4% of the industry sales volume in 2022.

Samsung soundbars, including the premium Q-series lineup, are expertly crafted and fine-tuned for powerful and immersive sound quality, enhanced compatibility with TVs, and sleek and modern design. Features such as SpaceFit Sound have been praised by customers and reviewers for calibrating sounds to fit the acoustic properties of each space for tailor-made sound experiences.

In fact, Samsung soundbars have impressed industry experts and reviewers, with outlets such as AVForums selecting the HW-Q990B as the “Best in Class” Award winner for 2022 and Newsweek commenting that the HW-S800B “delivers impressive room-filling sound” in such a compact form.

This year Samsung is taking its soundbar lineup to the next level with captivating cinematic sounds and premium audio features to win the hearts of consumers and home theater enthusiasts.

▲ HW-Q990C

Samsung’s HW-Q990C is a flagship Q-series soundbar with an impressive 11.1.4-channel setup and Dolby Atmos audio. It comes with the latest Q-Symphony 3.0 feature, which analyzes and processes voice channels and audio elements to deliver perfectly synchronized audio using every speaker in both the TV and the soundbar. It also comes with SpaceFit Sound Pro, which calibrates sounds to match the acoustic properties of each space, and Game Mode Pro, which optimizes sounds by game genres for added realism when played through Samsung Gaming Hub.

“Samsung is committed to providing our customers with an industry-leading home entertainment experience that meets the evolving needs of our customers,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “Samsung soundbars are the perfect immersive match for Samsung TVs, exemplifying the pinnacle of cinematic sound with smart audio features and enhanced connectivity.”

According to Futuresource, the global soundbar market, which has been showing steady growth of about 5.7% over the past three years, recorded 23.16 million units in sales in 2022 and is expected to reach 26 million in sales by 2025.

For more information, please visit https://www.samsung.com.

The end of a year is the perfect time to gather friends and family and celebrate the year that has passed as well as the one that is to come. When it comes to planning the perfect year-end party, curating the perfect playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood.

In order to help you make your celebration unforgettable, Samsung Newsroom has put together some ideas of ways you can ensure your party is the best in town with Samsung’s sound technologies.

Ultra Slim Soundbar: Rock Out in Style

For those who prioritize style as well as great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your year-end celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings.

If you’re looking to further personalize your space, you can give your Soundbar a boost with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]) released earlier this year, which comes in warm brown and teak colors. Paired with your The Frame and its elegant, modern design, you are set to enjoy not only top-level audio experiences but also a cozy, festive feel.

Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centered on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences.

S-Series Soundbar: Envelop Your Space With Truly Immersive Sound

For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you.

The S-Series Soundbar delivers rich, room-filling surround sound able to reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer.

In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movie.

Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound.

Q-Series Soundbar: Bring the Cinema Experience Into Your Home

If you’re looking to celebrate the year-end season with your favorite movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B).

With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other.

Samsung’s proprietary Q-Symphony technology allows for compatible TVs and soundbars to play audio at the same time, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater.

In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences, as well as its sleek design.

Sound Tower: Take the Party Spirit to the Next Level

If you’re planning to celebrate the year-end with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly.

In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors.

Be sure to finish your year strong with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during your year-end festivities and beyond.

Samsung Electronics announced today the release of two new Q Series soundbars that feature Samsung Acoustic Beam technology, as well as the new Adaptive Sound feature. As part of a Samsung Audio Lab and Harman Kardon collaboration, the HW-Q70R and HW-Q60R are smarter than ever, offering an immersive surround sound experience for home theaters.

Utilizing Adaptive Sound technology, the HW-Q70R and HW-Q60R soundbars can analyze content played on a viewer’s TV and adjust to ideal sound settings for any given scene. Also, the HW-Q70R and HW-Q60R will automatically switch to Adaptive Sound mode when Samsung 2019 QLED TV is connected and its AI mode in on.

“Through Adaptive Sound, which understands the sound and optimizes it according to the scene, listeners can enjoy even more realistic sound for every genre of content,” said Jongsuk Chu, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Q-Series soundbars carry sound quality that has been revitalized by experts and feature designs that offer an appealing home aesthetic to create a better home theater experience for our customers.”

The HW-Q70R and HW-Q60R also offer Samsung’s proprietary Acoustic Beam technology feature. Acoustic Beam technology uses an array of holes in the speaker to create a more dynamic, panoramic soundscape. These features will fill every corner of the room through a wide soundscape with full sound.

For smarter, easier integration into consumers’ lives, the Q-Series soundbars also feature Bluetooth connectivity, allowing users to easily enjoy high-quality music from their smartphones.

In addition, the HW-Q70R soundbar is equipped with Dolby Atmos and DTS:X immersive, 360-degree surround sound technology, which previously was only available in high-end Samsung soundbar models such as the HW-N950 and HW-N850. With the HW-Q70R, consumers can now enjoy an immersive home entertainment experience, with room-filling sound and overhead audio effects.

Along with the Dolby Atmos and DTS:X technologies, the HW-Q70R has a slim form factor, with a height of only 2.3 inch (59mm), which provides a better match with the QLED TV.

Samsung’s new soundbars will be available in April. For more information on Samsung soundbars, please visit www.samsung.com.

Samsung Electronics announced today that it released two co-branded premium soundbars – the HW-N950 and HW-N850, in collaboration with Harman Kardon, the renowned consumer audio brand. Available beginning August 20, the HW-N950 and HW-N850 feature both Samsung and Harman Kardon’s logos to represent their new partnership.

Following Samsung’s acquisition of Harman International in March 2017, the two companies have been collaborating on mobile products including the AKG headphones bundled with certain Samsung mobile phones and tablets tuned by AKG, as well as professional solutions for cinemas with the JBL Professional brand. The HW-N950 and HW-N850 soundbars are the first major collaboration between Samsung and Harman Kardon to enter the premium category. Also, thanks to the addition of DTS’ proprietary DTS:X technology as well as Dolby Atmos, consumers can enjoy immersive and rich three-dimensional sound.

“Our collaboration with Harman Kardon – an audio leader for 65 years – is a major leap forward as we continue to push the boundaries of premium sound and design for our consumers,” said Jongsuk Chu, Senior Vice President of Visual Display Business at Samsung Electronics. “Samsung’s market leading display technology and design paired with premium sound quality of Harman Kardon products is a winning combination for consumers.”

With the HW-N950 and HW-N850, consumers will feel like they are in a theater without leaving home thanks to Dolby Atmos and DTS:X technologies, plus up and side-firing speakers that move sound naturally above and around listeners. The HW-N950 especially is equipped with a main unit, four speakers and two wireless surround sound speakers, offering an incredibly immersive sound experience. Also, thanks to its 7.1.4 channels, the largest number of channels currently available in a soundbar, the HW-N950 features a built-in wireless subwoofer and rear wireless speaker kit to round out the premium audio experience. The HW-N850, a more simplified version of the HW-N950, boasts a 5.1.2 channel featuring a main unit speaker and woofer.

“Samsung is the world leader in soundbars and we are extremely proud that they are enlisting HARMAN to enhance their audio quality and play a key role in growing their premium soundbar business,” said Dave Rogers, President of Consumer Audio at HARMAN. “Partnering with Samsung, one of the most admired brands in the world, will broaden the reach and appeal of Harman Kardon and help us build our business in other consumer and car audio branded solutions. Introducing the new co-branded Samsung Harman Kardon premium soundbars is a win for Samsung, HARMAN and consumers, who now will have the best of video, sound and design altogether in one striking package.”

For more information on Samsung and Harman Kardon audio products, please visit www.samsung.com.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman/Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.

Samsung Electronics announced the addition of Deezer High Fidelity Lossless Audio on select Samsung soundbars and wireless speakers. Thanks to its partnership with Deezer, music fans and audiophiles can stream music and listen to tracks in the quality the way it was originally intended.

While regular music streaming compresses music and reduces the overall sound quality, Deezer HiFi streams music at 16-Bit/ 44.1 kHz in lossless audio. This ensures the highest sound quality, perfect for music lovers that want to hear every single element of a track.

In addition to the enhanced quality of sound, Deezer HiFi includes Flow, a personal soundtrack that uses smart data to play familiar favorites and new recommendations for users, as well as ad-free listening, unlimited music play and access to an extensive library of playlists, albums, music genres and more.

“At Samsung, we prioritize innovation and sound quality when introducing audio products to our consumers,” said Taeho Park, Vice President of Visual Display Business at Samsung Electronics. “We are driven by our commitment to providing a listening experience that’s unrivaled by our competitors, and our partnership with Deezer speaks directly to our mission to produce the best sound quality in the market.”

Deezer HiFi users have unlimited access to 36 million HiFi tracks in more than 180 countries, with the service now available to Samsung users with a compatible wireless device.

“Our partnership with Samsung ensures that Deezer HiFi and Samsung users will have even more opportunities to discover and experience the music they love in the way it was meant to be heard,” said Riad Hawa, Vice President of Hardware Partnerships at Deezer. “Providing greater accessibility to FLAC quality sound is really important to us and to all audiophiles who have a greater appreciation for lossless audio. Teaming up with Samsung allows us to deliver the best quality sound to our consumers who care about high quality sound.”

Samsung’s lineup of wireless speakers and soundbars are developed and tested at the Samsung Audio Lab, based in Valencia, California. For more information about the lineup, please visit www.samsung.com.

About Deezer

Deezer connects 14 million monthly active users around the world to 53 million tracks. Available in over 180 countries worldwide, Deezer gives instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only music streaming service with Flow, the unique mix of all your old favourites and new recommendations in one ever-changing stream. Based on an intuitive, proprietary algorithm and created by people who love music, it’s the only place to hear all your music back-to-back with fresh discoveries tailored to you. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.

Making music happen since 2007, Deezer is a privately held company, headquartered in Paris with offices in London, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press

Samsung Electronics Co., Ltd. announced today that the company will unveil a new premium lifestyle soundbar at CES 2018, the NW700 Soundbar Sound+. The wall-mountable NW700 Soundbar Sound+ succeeds the award-winning MS650 Sound+ model and incorporates sound-enhancing features, such as distortion-cancelling, wide-range tweeters and multi-speaker control, all technologies developed at the Samsung Audio Lab in Valencia, California.

The NW700 Soundbar Sound+ sports a slim and sleek external design optimized for wall mounting underneath Samsung’s super-thin televisions. The 53.5mm-width soundbar, which seamlessly works with a wall mount TV, is 41% narrower than the previous soundbar model, allowing users to achieve harmonious interior. The monolithic soundbar adopts three channels and slim sound technology to deliver dynamic and targeted sound for an immersive listening experience. The body of the soundbar also has a built-in woofer, eliminating the need for an external subwoofer and contributing to a clean, slender design for a home entertainment space.

“Samsung continues to invest in product development that fuses lifestyle and technology in a seamless, innovative manner,” said Jurack Chae, Senior Vice President of Visual Display Business at Samsung Electronics. “With our NW700 Soundbar Sound+, we are not only committed to superior product design, but also to delivering unmatched sound quality to our consumers.”

The technology found in the NW700 Soundbar Sound+ and its previous iterations has been routinely praised for helping the soundbars achieve powerful bass, cohesive soundstage and impressive clarity. The distortion-cancelling technology has also been recognized for effectively syncing the drivers in the soundbar to produce a clear and powerful sound. The technology works by predicting distortion at the end of the speaker movement and making the necessary adjustments before the distortion actually takes place. This results in smooth, distortion-free bass tones.

The NW700 Sound+ also supports three sound modes including Standard Mode, Surround Mode, which is used to expand surround sound performance, and Smart Mode, which automatically adjusts volume and surround sound effects.

As one of Samsung’s newest lifestyle products, the NW700 Soundbar Sound+ is well-suited to be seamlessly integrated into most of home’s décor and home theater system. For more information, please visit Samsung’s CES booth #15006, on Level 1 of the Central Hall in the Las Vegas Convention Center from January 9-12, 2018.

“Despite some challenges, we’ve made big strides in 2016, gaining market share in TVs, home appliances, wearables and smartphones,” said Tim Baxter, President and Chief Operating Officer of Samsung Electronics America. “By listening to our consumers and building on our heritage of innovation, we are delivering on our vision of the future – one that is powered by connected and elegantly-designed products and services that put consumers firmly at the center.”

Samsung QLED, the Next Innovation in TV

Featuring incredible advancements in the development of Quantum dot technology, Samsung unveiled the 75-inch Q8C QLED TV, which adds new metal material to nano-sized semiconductor quantum dots to deliver the perfect mix of light and color currently available in display technology. The result is a stunning large-screen QLED TV, with an incredibly accurate and precise picture that can be viewed from any angle or in any environment.

Samsung QLED TV takes Quantum dot technology to new heights with advanced light efficiency and stability, as well as a wider color spectrum than ever before. The new QLED TV also features truly deep black levels, perfect 100% color volume when measured with DCI perfect match, and HDR optimal brightness of 1,500 – 2,000 nits. Samsung QLED TV’s new panel design also reduces reflection so consumers can see every bold detail with unbelievable levels of contrast. Finally, QLED delivers this level of performance regardless of where one is sitting, with consistent color and picture quality from any viewing angle.

New design elements introduced by Samsung enhance the QLED TV experience even further.

The practically invisible optical cable helps to solve the issue of unsightly cords and clutter that can be found in the home with a sleek, single cord system. Additional accessories include the optional “No-Gap Wall Mount,” which makes mounting a TV flush against the wall simpler and faster than ever before. Finally, for those who desire a variety of stylish options when displaying their TV, Samsung introduced two new optional elegant TV stands – Gravity and Studio – that appeal to the consumer who prefers an un-mounted TV.

In addition to the new TVs, Samsung also detailed plans to deliver a more unified experience for customers using various services and devices. Last year’s hit Samsung One Remote has been enhanced to support even more devices and offer voice control capabilities across more Smart TV features. And Samsung SmartView app – available on Android and iOS – allow users to get their personalized SmartHub experience right on their phone, as well as notifications of new content even when the user’s TV is off.

New to the Smart TV experience in 2017 is the Samsung Sports service. The Sports Service ensures that sports fans will never miss a moment, with customizable content and alerts based on a user’s team preferences, powered by real-time partnerships with the biggest content players in sports today.

Rounding out this year’s new Smart TV portfolio of offerings, Samsung has extended its popular global service, TV PLUS, to the U.S. market. A new entertainment app exclusively available on Samsung Smart TVs, TV PLUS conveniently brings high quality content into a single app on your TV for the most premium viewing experience. Paired with Samsung Checkout, TV Plus is the fastest way to connect with the entertainment consumers love, right out of the box. In addition, Samsung has also partnered with FandangoNow in the U.S. to bring instant access to rent or buy more than 40,000 movies and shows, including new releases in 4K HDR.

Additionally, Samsung announced their newest lifestyle TV innovation. The new Lifestyle TV offers a sleek, stunning design that was curated with an artful approach. This new TV was designed to appear just like a picture would appear on a wall, outfitted with an invisible cable that allows it to hang anywhere in the home, and blend seamlessly into any living space without those unsightly cables or wires. The Lifestyle TV was awarded a “2017 Best of Innovation Award” at CES 2017 and will be launched later this year.

Samsung showcased its 2017 lineup of home audio visual products, including the new Soundbar Sound+ which features a built-in sub-woofer, H7 Wireless Audio and the latest UHD Blu-ray Player. The products reflect a comprehensive suite of premium features with an eye toward heightened integration, as well as a premium, simplistic design that complements the user experience across multiple devices. Finally, the new Soundbar and H7 feature the rich and detailed sound of UHQ 32bit, which upscales from any source that provides 8-24bit sound.

Unprecedented Flexibility in the Home

Samsung unveiled a truly differentiated line of home appliances to give consumers more flexibility and choice in how they cook, clean and connect.

Bringing more flexibility into the laundry room, Samsung introduced FlexWash + FlexDry to meet the needs of today’s busy families. FlexWash is equipped with a 5.0 cu. ft. capacity front load washer, the largest in its class¹, to handle normal or bulky loads. It adds another cubic foot of capacity in a separate compartment on top for washing smaller loads separately from the main load. Both washers can run separately or simultaneously with different settings.

Meanwhile, FlexDry has the ability to tackle large laundry loads while gently drying a few delicate items at the same time at the top of the dryer. Suitable for items like athletic wear or a silk scarf, the unique Delicate Rack zone adjusts the heat automatically depending on the type of fabric being dried.

Signaling the company’s commitment to investing in categories in which its expertise and innovation can enrich and empower the lives of consumers, Samsung also introduced its line of new smart built-in appliances. This includes a new combination wall oven microwave, upgraded dishwasher, and matching line of premium refrigerators.

During the press conference, Samsung also announced Family Hub 2.0, the next generation of its award-winning refrigerator. Building upon Family Hub 1.0, which was introduced to wide acclaim last year, Family Hub 2.0 expands from four to 10 refrigerator models, so consumers can choose the refrigerator that best matches their household needs. It also features enhanced usability with intuitive app integration and new app partners to help families stay connected, manage food, and access more entertainment features on the refrigerator’s 21.5” LED touchscreen. For added convenience, Samsung’s advanced voice technology has also been integrated across many of Family Hub 2.0’s apps.

Fueling Passions with New Mobile Devices and Computers

This year at CES, Samsung introduced the next generation of mobile computing, with a range of new premium PCs that reflect the company’s commitment to design, craftsmanship, and choice. They include the Chromebook Plus and Chromebook Pro, a 15-inch Notebook 9 with a discrete GPU, and Samsung’s first-ever gaming laptop, the Notebook Odyssey.

The Samsung Chromebook Plus and Chromebook Pro are premium convertible laptops designed for Google Play, and can run millions of apps from the Google Play Store. The new Chromebooks feature a sleek yet durable metal body, and also go from notebook to tablet in a single snap. Thanks to Quad HD screen, the Samsung Chromebook Plus and Chromebook Pro perform equally well as both tablet and laptop, and are also the very first Chromebooks to come with an embedded digitizer pen. The Chromebook Plus will be available with an ARM CPU, and for those looking for even stronger performance, the Chromebook Pro will be powered by an Intel core M3 CPU.

Samsung’s new 15-inch Notebook 9, which will be available in the U.S. this year, is built for maximum performance and exceptional mobility. Powered by the 7^th-generation Intel Kaby Lake processor, it also features a discrete GPU to tackle even the most hardware intensive tasks, from photo and video editing, to running programs on multiple monitors.

Lastly, Samsung’s first-ever gaming laptop, the Samsung Notebook Odyssey, offers a mobile experience that rivals a desktop rig for power, speed and comfort while still being light enough to carry in a backpack. The laptop will be available in 15 and 17-inch screen sizes. The 15-inch Odyssey is powered by Intel’s 7^th-generation Core i7 processor, with up to 32 GB of 2400 Mhz DDR4 RAM, up to 256 GB SSD and HDD dual storage, and an NVIDIA GTX 1050 graphics card. More details on the17-inch Notebook Odyssey will be unveiled later this Spring.

Usability has also been enhanced with a built-in shortcut to maximize performance. At the push of a button, supercharge the Odyssey’s processor, graphics, and memory to realize the absolute best gaming experience.

For more information on this press release including photos, videos and relevant Samsung Newsroom articles, please visit news.samsung.com/global. Samsung’s CES booth #15006 is on Level 1 of the Central Hall in the Las Vegas Convention Center, and will be open from January 5-8, 2017. To learn more about CES 2017, please visit www.ces.tech.

¹ Based on product dimensions.

With over ten consecutive years of market leadership in home audio and video technology, and with active investments in R&D, Samsung’s new home audio and video product lineup for 2017 features innovative devices that reflect a total paradigm shift for both the company and the industry. In particular, the new lineup centers around sleek, simplistic designs and enhanced integration across multiple devices.

“Delivering clear, crisp, immersive sound is very important to Samsung, and we always strive to create new products that further complement the user experience,” said Jurak Choi, Senior Vice President of Samsung Electronics. “This year, we focused on the audiophile who wants a single, simple solution that not only fits their lifestyle, but that simultaneously delivers an unparalleled home audio experience.”

Samsung’s Proprietary UHQ 32bit Audio Technology Delivers Ultra-high Quality Sound

Highlighted across Samsung’s new lineup is UHQ (Ultra High Quality) audio – Samsung’s proprietary technology that enables 32bits of rich, detailed sound from any source that provides 8 to 24bit sound.

UHQ audio has the ability to upscale audio sources to a 32bit output, for both wired and wireless connections. 32bit sound creates audio which is much closer in quality to the original recording than existing HD audio, delivering rich sound that brings each note to life with incredible clarity.

Samsung has also developed its own audio algorithms to perfect ultra-high quality sound by leveraging the intelligence of existing proprietary technology, and tapping the expertise of its U.S.-based, state-of-the-art audio lab.

Samsung audio has applied ‘Distortion Cancelling’ technology which reduces sound alterations by predicting the movement of internal speaker units in advance, and controlling the units to deliver the perfect sound. This effect works well on a woofer, which tends to output a powerful low-pitched sound with a movement bigger and more unpredictable than other speaker units. The ‘Distortion Cancelling’ algorithm can intelligently predict a woofer’s movement, control it, and play more solid and stable sounds at a low pitch.

Samsung’s new sound profile also includes a ‘Wide-band Tweeter’, which expands and broadens the “sweet spot” in any room, widening the area where optimal sound can be heard. The new profile also includes a ‘Crystal Amplifier’ that removes noise so consumers can enjoy the most accurate and precise sound across the widest range.

H7 Wireless Speaker Delivers UHQ 32bit Audio Technology and Stylish Design

Samsung has also announced new standalone sound technology that reflects the needs of consumers who enjoy listening to hi-fi audio – an advancement that is already gaining recognition and winning accolades from the industry.

Thanks to its stunning sound quality, premium design and intuitive user experience, Samsung’s new H7 Wireless Speaker – which offers 32bit ultra-high quality sound performance – received a 2017 CES Innovation Award. This achievement further reinforces Samsung’s leadership in the category, and is emblematic of the future-forward products the company continues to develop.

This award-winning UHQ 32bit audio technology, combined with a bass response going down to 35Hz, delivers a wide sound range across the human auditory field – from high to low frequencies.

Samsung’s H7 Wireless Speaker also reflects superior innovation in design. With sleek, contemporary metal finishes that appeal to even the most discerning consumers, a compact size and a retro exterior, the H7 Wireless Speaker allows music to be a centerpiece of any room.

The design of the speaker also features a more intuitive user experience supported by wheel control. By turning the wheel, users can not only adjust the volume but also select their favorite playlist from their choice of streaming music services.

New Soundbar Delivers Incredible Sound with Less Room Clutter

The new MS750 Soundbar is Samsung’s first soundbar to embed subwoofer performance directly into the primary unit. This ensures that the bass is equalized and crystal clear, while simultaneously de-cluttering the home. With UHQ 32bit audio, the MS750 delivers powerful home cinema sound on premium TVs, without the need for a separate subwoofer.

Overall, the MS750 Soundbar provides a deeper sense of immersion. This is a result of superior up-firing capabilities and overhead sound that uses vertical tweeters with upmixing technology. When paired with the Samsung Smart Remote Control, the room’s home audio is powered by the same device as the TV unit, further simplifying the experience.

The MS750 Soundbar boasts a small but mighty “one body” design that can be mounted onto your TV with one simple connection, no complicated setup, and no extra space needed. This means that the soundbar and TV can be turned on at the same time, simply by connecting the two units with a designated power cable connection, eliminating the need for two separate power cables, and removing clutter around the TV. The wall-mount solution on Samsung’s newest home audio systems has also been improved, with an optional, user-friendly I-shaped bracket connecting the TV directly to the soundbar. This approach simplifies the mounting experience entirely; because it requires only one connection to install it to the TV and one hole in the wall.

A UHD Blu-ray Player That Completes the Ultimate Home Entertainment Experience

The ultimate content player comes to life with Samsung’s new M9500 UHD Blu-ray Player. With Bluetooth® Wireless Streaming Support and Samsung Smart Remote integration across the UHD Ecosystem, this HDR-optimized device creates the optimal UHD viewing experience. And, with the M9500’s new Private Cinema Mode, TV audio can be transferred to personal Bluetooth headphones, adding flexibility for viewing HDR content at any time, despite what else might be going on around you.

In addition, Samsung’s new UHD Blu-ray player automatically sets the TV screen and audio to the optimal level by analyzing the content source being played at the time, such as HDR, Atmos or DTS-X. This means consumers can now seamlessly enjoy the content they want without changing their TV or audio settings.

Further additions to the UHD Blu-ray player in 2017 include improved mobile integration, giving users the flexibility to enjoy their favorite Blu-ray titles on their mobile device. With a 360-degree feature on their mobile device, users can view the 360-degree photos and videos they’ve captured on any TV, right through their UHD Blu-ray player.

After announcing the release of its HW-K950 Soundbar for European consumers, Samsung showcased the technology’s ability to deliver a complete 4K home theater experience at IFA 2016.

A cozy room at the side of Samsung’s spacious hall invited guests to sit down, relax and immerse themselves in 4K entertainment. room combined the surround sound of the HW-K950 Soundbar with Samsung’s latest Ultra HD Blu-ray player (the UBD-K8500) and the peerless picture quality of a Quantum dot SUHD TV to show how viewing the latest high-definition content from the comfort of your home can be a truly cinematic affair.

Equipped with a 5.1.4 channel system, the HW-K950 Soundbar features Dolby Atmos® technology and houses a total of 15 speaker units, including a main speaker set, rear speakers and a subwoofer. The soundbar’s up-firing technology, designed to provide more realistic audio, projects sound toward the ceiling, as well as horizontally across the room.

The HW-K950 Soundbar not only provides multidimensional surround sound, but also supports 4K pass-through, which channels 4K (UHD) video signals from the Ultra HD Blu-ray player to the TV and enables it to complete the 4K home entertainment experience.

The 4K Home Theater room showcases how significantly the HW-K950 Soundbar, UBD-K8500 Ultra HD Blu-ray player and Samsung’s Quantum dot SUHD TVs amplify the viewing experience, pairing cinematic sound with visual firepower.

Samsung Electronics, the leader in home entertainment, announced at IFA 2016 that it will release its HW-K950 Soundbar featuring Dolby Atmos^® technology in the European market. Samsung will also unveil an improved version of its exclusive ‘Samsung Multiroom’ mobile application. Samsung Multiroom pairs with the soundbar and offers a more convenient way to enjoy its immersive surround sound.

Equipped with a 5.1.4 channel system, the HW-K950 soundbar houses a total of 15 speakers, including main speaker set, rear speakers and subwoofer. The soundbar’s up-firing technology, designed to provide more realistic audio, projects sound toward the ceiling, as well as horizontally across the room.

“With our HW-K950 soundbar supporting wireless surround sound and featuring Dolby Atmos^® technology, Samsung gives consumers a supreme audio experience,” said Jurack Chae, Senior Vice President of the Visual Display Business at Samsung Electronics. “By combining the HW-K950 soundbar’s surround sound, the premium picture quality of the SUHD TV with Quantum dot display and the latest content available through our Ultra HD Blu-ray player (UBD-K8500), we’re proud to offer our consumers a complete 4K entertainment experience.”

The soundbar is designed to be convenient for consumers. It includes accessibility features to support both Bluetooth and Wi-Fi connectivity, and listeners can control the soundbar using the Samsung Multiroom app on their smartphone or tablet. For a seamless listening experience, any incoming calls or alarms will not interrupt the audio.

The upgraded Samsung Multiroom app also features a simpler, more intuitive interface that allows consumers to quickly and easily search for their favorite functions and content. With the app, users can access music for all sources, including saved playlists and their favorite music streaming services. Once a music source or specific song is selected from the display bar at the top of the screen, a mini-player, located just below the display bar, can be used to play, pause or change the volume of the song.

In 2016, Samsung was the leading global soundbar company, responsible for more than 24 percent of the total market share. Samsung will showcase its complete 4K entertainment experience with a grand exhibition at IFA 2016, the largest consumer electronics trade show in Europe.

Samsung Electronics’ booth will be open at Level 2 of City Cube Berlin from September 2 through 7 for IFA 2016.

“Samsung is recognized for breaking barriers, pushing boundaries and shaping the future through the convergence of great technology, content and services. Our ambition in 2016 is to continue paving the way for meaningful innovation and raising the bar when it comes to delivering pioneering products to the MENA region,” said Mr. Choong Ro Lee, President of Samsung Middle East and North Africa.

Mr. Choong Ro Lee, President of Samsung Middle East and North Africa, speaks about the company’s vision at Samsung MENA Forum 2016.

Samsung is delivering innovation that matters to the Middle East and North Africa (MENA) region by bringing likeminded players in terms of the developer community, major companies, and regional content providers together to bring a smarter, more connected future to the Middle East.

As Samsung continues to deliver meaningful innovation to its customers in the region, the company is also committed to using its technological innovation to contribute to the benefit of society at large.

Speaking of his company’s view on Corporate Social Responsibility, Mr. Lee said, “We believe it’s our responsibility to contribute to the social wellbeing of the MENA community. We have been using our technologies to help enhance the lives of others across the region for almost a decade.”

In line with its growing role in the region, Samsung MENA was the recipient of five prestigious Cannes Lions Awards for community inspired initiatives – Samsung Tunisia’s Back up Memory mobile app campaign for Alzheimer’s patients, as well as Samsung Turkey’s Hearing Hands call center project. Moreover, Samsung has joined hands with NGOs, Ministries of Education and Universities to help provide an improved learning experience through its Smart Schools and Tech Vocational Training Centre initiatives.

Shaping the Future of Home Entertainment

Samsung is setting the standards for a superior viewing experience by bringing the next generation of consumer inspired innovation to its 2016 home entertainment lineup.

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display, the world’s first bezel-less curved design which is beautiful from every angle and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place.

Mustafa Sadick, Senior Manager of Samsung Middle East and North Africa, introduces about Samsung’s 2016 TV business.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognize the type of, game console, OTT box or home theater system that is connected to the TV. This allows users to control such devices with the Smart Control remote — with no setup required.

Samsung is bringing the #1 Premium VOD Player in the MENA region, with its vast array of entertainment content to its Smart TV customers through our partnership with MBC SHAHID PLUS. This collaboration offers viewers a choice of on-demand exclusive Arabic series, shows and the latest Arabic movies.

Samsung also unveiled the latest additions to its audio product lineup, including the new soundbar lineup with the wireless rear speaker kit  that creates a “True” surround sound system without any wire, and Samsung’s Wireless Audio 360 Speakers that deliver the ‘sweet spot’ everywhere in the home with proprietary ‘Ring Radiator’ technology for a rich and vibrant audio experience.

Groundbreaking Technologies for Smarter Living in the Home

Samsung has introduced first-of-its-kind technologies to bring real innovation to the home. Transforming the home category from nice to have, to can’t live without, Samsung Digital Appliances pave the way for a smarter living with simple, thoughtful innovations that offer improved flexibility, convenience and functionality.

The pioneering Samsung RT7000 refrigerator with Twin Cooling Plus technology is the new and only Top Mounted Fridge with two independent cooling systems for each the fridge and freezer, which offers consumers flexibility with cooling and storage depending on their needs. With five (5) conversion modes, it is adaptable and saves energy depending on the user requirements.

Georges Barakat, Senior Manager of Samsung Middle East and North Africa, explains about the new Samsung Add Wash front-load washer.

Samsung technologies are also redefining freshness when it comes to frozen food. The groundbreaking Precise Chef Cooling technology has now been applied to the freezer of the new T9000 4-Door Flex Refrigerator so consumers can experience ‘first day fresh’ food every day, even with frozen produce.

The new range of Samsung washing machines now come with the much needed practical solutions for an easier laundry experience. The new Samsung Add Wash front-load washer enables consumers to add items or additional fabric softener during wash cycle using the additional Add Door located on the upper part of the main washer door.

Breaking Barriers for Progress in Mobility

At the MENA forum, Samsung stressed the importance of expanding the Samsung ecosystem of connected devices and reiterated its commitment to developing products and services that can support users’ different lifestyle needs and work seamlessly together to make their lives easier.

Breaking new ground in productivity and innovation, Samsung announced a brand new mobile product category with the introduction of its Galaxy TabPro S, which integrates the most popular features of laptops and tablets. In less than a year, Samsung has also taken its virtual reality platform from concept to widespread adoption by expanding the compatibility of the Gear VR to a wide range of Samsung devices making virtual reality accessible to millions.

Maintaining the heritage of functional design through its wearables and mobile products, Samsung introduced the Gear S2 Classic with two new unique color variants—Rose Gold and Platinum, reflecting its commitment to bringing more choice with new material varieties to its consumers. Samsung also unveiled the Samsung Galaxy A (2016), a stylish mobile device that combines a large screen and a narrow 2.7 mm bezel for a superior viewing experience, perfect for customers who are not only practical, but want to express their personal style.

Committed to expanding its partner ecosystem to enhance regional consumers’ viewing experiences, Samsung also revealed that its customers will receive limited subscriptions to premium regional content with every purchase of the Samsung Galaxy View. The 18.4” Full HD screen offers an unprecedented mobile entertainment experience, further enhanced by a one year free subscription to beIN sports, as well as three month free trials to Shahid Plus, Telly, Starz Play and icflix.

During the keynote address, Samsung also presented its vision for the Internet of Things, and how its strategies translate into products, platforms and forging novel connections across a variety of industries.

Samsung introduced innovative components, such as the bio-processor, an all-in-one chip which can process several different biometric signals specifically designed for health orientated wearable devices.

Yoo Young Kim, CEO and President of Samsung Electronics Africa Office, speaks about company’s vision during a press conference at Samsung Africa Forum 2016.

Samsung Electronics unveiled its product line-up for 2016 at its annual Samsung Africa Forum event. The company underlined the importance of innovation that makes a meaningful difference in people’s everyday lives, showcasing its new bezel-less curved SUHD TVs with Quantum dot display, the industry-first Front Load Washer with AddWash, and a range of refrigerators and freezers with Twin Cooling technology.

“Samsung has continuously worked to help people live smarter lives, and this year we have taken a huge step forward with our diverse products and services,” said Mr. Yoo Young Kim, CEO and President of Samsung Electronics, Africa Office. “We will continue to enhance consumers’ quality of life by listening to their needs and strengthening our ecosystem.”

The Next Generation of Home Entertainment

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display; the world’s first bezel-less curved design, which is beautiful from every angle; and the smartest user experience that makes it easy for consumers to access all their entertainment content in one place.

Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. The future of display technology, Quantum dot display converts light into nearly any colour in the visible spectrum without distortion or compromising the brightness level, delivering the optimum viewing experience for consumers, regardless of the lighting environment.

This year, all of the Samsung SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level of contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favourite content and services, from TV shows and movies, to games and programme information, all in one place. The new Samsung Smart TV eliminates the need to juggle multiple remote controls. The Samsung Smart TV will automatically recognise the type of set-top box, game console, OTT box or home theatre system that is connected to the TV. This allows users to control all of the external devices with the Smart Control remote — with no setup required.

Samsung also unveiled the latest additions to its audio product line-up, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers an incredible 5.1.4-channel sound.

Intelligent Digital Appliances Transform the Kitchen

Many consumers have dreamed of owning a spacious refrigerator that keeps food fresher longer so their weekly grocery shop goes further. It is a common disappointment to reach into the refrigerator to find that the fruits or vegetables have lost their natural moisture, even when kept in the vegetable drawer.

“The R&D team at Samsung worked hard to overcome this problem. Now consumers can keep food fresher, longer, with Samsung’s innovative Twin Cooling Plus technology,” says Sunil Gupta, Africa Regional Product Manager, Digital Appliances.

Samsung’s Twin Cooling Plus technology is a truly independent cooling system, preventing unpleasant smells from food moving between the fridge and freezer, ensuring the original flavour of ingredients stored in the freezer is perfectly preserved and odourless.

No air movement between the compartments also means the freezer stays completely frost-free, prolonging the shelf life and the flavour of its contents. It also prevents the build-up of ice, removing the need to defrost the freezer.

Thanks to the Twin Cooling Plus technology, consumers can enjoy flexibility with cooling storage depending on their needs. The true independent cooling system allows for turning the freezer into a fridge when required, or just turn off the fridge compartment when leaving home for a long vacation. The five modes are Freezer-Fridge, Energy Saving, Vacation, Fridge Max, and Mini mode.

Samsung today also launches an affordable range of refrigerators and freezers, designed especially for African consumers. These include the vertical freezer, the 180-litre top-mounted freezer, the 1-Door 110-litre fridge, and a chest freezer in the small size capacity of 150 litres.

Making the Washing Machine Work For You

Samsung recognises that in the rush to get laundry done on a frenzied weeknight or during a crazy weekend, a stray sock may simply get overlooked, so Samsung’s simple, practical response to that is to add the industry’s first “AddWash” door to its front load washer.

The Samsung Front Load Washer with AddWash has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry or extra detergent, in mid-cycle without needing to drain the washer and open the main washer door.

AddWash utilises a SuperSpeed feature, which finishes a load in less than an hour. It also features our EcoBubble technology, which premixes detergent with air and water, penetrating clothes 40 times faster than a normal mix of water and soap. It comes with an array of smart functions, making it easier for users to monitor and control wash cycles.

From gently caring for delicate fabrics, to advanced technologies that make detergent work harder, to a full load washed in as little as 30 minutes, Samsung’s Front Load Washer with AddWash can easily keep up with your family’s toughest laundry tasks.

Visitors are experiencing the 360 Cassette air conditioner at Samsung Africa Forum 2016 exhibition.

Corporate Citizenship at the Heart of Business Strategy

For the first time at Samsung Forum, Samsung will be showcasing its Corporate Citizenship initiatives in Africa.

Samsung will bolster its efforts in Africa in a bid to help the continent achieve its Sustainable Development Goals.

“As a global citizen, we felt it was important to use our technology to give back to society. We do this in four ways: by creating new learning opportunities so that young people can enjoy access to better education; by using our technical expertise to develop and provide access to new healthcare solutions; by supporting youth employment through vocational training and skills development; and by reducing our impact on the environment,” says Abey Tau, Corporate Citizenship and Public Affairs Manager.

For more information on this press release, including photos related to the 2016 Samsung Africa Forum, download the event app at: www.sforum2016.com/afr.

“Samsung has continuously worked to help people live smarter lives, and this year, we are taking another huge step forward with our diverse range of connected products and services,” said David Lowes, CMO, Samsung Europe “We will continue to enhance and revolutionise consumers’ everyday lives by listening and anticipating consumer needs to deliver products and services that create meaningful progress that can enrich everyday life.”

The European Forum event follows a hugely successful Consumer Electronics Show (CES) for Samsung in January, at which the brand collected an incredible 80 awards, including Best of Innovation award in TV.

Setting a New Standard for Viewing and Audio Experience

Samsung unveiled its spectacular new line-up of SUHD TVs that feature unparalleled picture quality with Quantum dot display. The world’s first bezel-less curved design, which is beautiful from every angle, also provides the smartest user experience that makes it easy for consumers to access all their entertainment content in one place. Samsung’s 2016 SUHD TVs feature the world’s only cadmium-free, 10-bit Quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung.

This new range provides a premium, high dynamic range (HDR) experience, with 1,000 nit HDR minimum for a higher level contrast between light and dark images. New Ultra Black technology also significantly reduces light reflection, further enhancing picture quality with minimal glare.

Built on the Tizen operating system (OS), Samsung’s 2016 Smart TVs make it easier for consumers to discover and access all their favorite content and services, from TV and movies to games and program information, all in one place on the new Smart Hub. The need to juggle multiple remote controls is also eliminated. The Samsung Smart TV will automatically recognize the type of set-top box, game console, OTT box or home cinema system to which it is connected.

Showcasing the full SUHD range from the 7000 series models to the premium 9000 series, Samsung will bring a wide selection of SUHD TV models to Europe in spring 2016.

The company also revealed the first Ultra HD Blu-ray player, the HDR-compatible UBD-K8500, which offers four times the resolution and 64 times higher colour expression than conventional Blu-ray players. The UBD-K8500’s built-in upscaling technology enhances the picture quality from standard Blu-ray discs and DVDs, and consumers can also play CDs. The Samsung Ultra HD Blu-ray player will be available from March across Europe and each device will be sold with a copy of Fox Home Entertainment, The Martian, Starring Matt Damon in Ultra HD.

Samsung also unveiled the latest additions to its audio product lineup, including the HW-K950 Soundbar, the company’s first to feature Dolby Atmos®, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound.

At the event Samsung showcased its newest curved monitors and demonstrated the productivity benefits of its professional-geared displays. With the release of its CF591 and CF390 monitors, Samsung continues to elevate its pioneering curved display design to offer even greater visibility and user comfort. These 1800R curvature monitors match the natural shape of the human eye, providing a more natural viewing experience.

Intelligent Next Generation of Digital Appliances That Transform the Home

Samsung’s market leadership in digital appliances is also evident with its launch of smart and practical innovations that could make a big difference to household chores.

The new AddWash Front-load Washing Machine has a distinctive access door that makes it convenient to add any item, such as a piece of forgotten laundry, without having to drain the washer in order to open the main washer door mid-cycle. It also allows users to add hand-washed items for rinsing, or additional softener anytime during the cycle.

It also comes with an array of smart functions, which work with both Android and iOS smartphones. That not only makes it easy to monitor the progress of the laundry program, but also offers the option to alert users on their smartphone just before the start of a new washing cycle, for example if they want to add a few delicate or hand-wash items towards the end of the wash cycle.

An embodiment of Samsung’s innovation in delivering super time savings and washing performance, the AddWash Washing Machine comes with a SuperSpeed feature that makes it possible to complete a normal wash in less than an hour without compromising washing performance. Samsung AddWash will be available across Europe from this month.

Samsung used its European Forum to announce that French-English two-star Michelin chef, Michel Roux Jr. is to become the eighth member of its esteemed Club des Chefs.  Michel Roux Jr., of Le Gavroche and Roux, is also known in the UK as a popular TV personality, appearing as a judge and presenter on the BBC’s popular primetime programme, Masterchef.

Samsung also announced the expansion of its robot vacuum lineup with POWERbot Turbo Wi-Fi. Now with 70 times more powerful suction than leading robot vacuum brands*, its Cyclone Force system uses strong centrifugal forces to pick up and separate dirt into the outer chamber to reduce filter chopping and keep optimal suction power.

Equipped with Smart Control Wi-Fi connectivity, the vacuum enables consumers to control the movement of the vacuum remotely using their smartphone. The “Select & Go” feature creates a virtual map of the entire home on your smartphone app, with each room that can be named individually. It then lets you pick specific areas or rooms in the home that may need cleaning. Simply select a room and the vacuum will make its way over there. With an enhanced digital mapping system that can literally “see” its way around your home, Samsung’s new robot vacuum delivers the ultimate clean, all without lifting a finger.

A major new attraction at the European Forum 2016 was the new Family Hub Refrigerator, redefining the kitchen with the ultimate smart home appliance, which helps families to connect and provides new ways to manage, shop and prepare food. Its centrepiece is a 21.5-inch Full HD LCD touchscreen, a digital command centre for the connected home, which combines powerful performance with ground-breaking technology never before seen in a refrigerator.

The Family Hub’s Key capabilities include:

• Improved Food Management: Three built-in cameras take a photo of the inside of the refrigerator every time the door is closed so consumers can always see what they have wherever they go, via their smartphone.

• Family Communication Centre: The Samsung Family Hub Refrigerator enables the family to write notes, post photos, share calendars and artwork, right on the refrigerator’s touchscreen, or using their smartphone if they are away.

• Connected Entertainment: With the Family Hub Refrigerator’s built-in stereo speakers, people can stream their favourite music service, or TV content from their Samsung Smart TVs directly to the touchscreen, as well as connecting to their own Bluetooth speakers.

Breaking Barriers in Mobile Productivity and Wearable Technology

At the European Forum 2016, Samsung also showcased the soon-to-be launched new Gear S2 classic 18k rose gold and platinum. For a more personal and customizable experience, Samsung is expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Colombo, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks from Keith Haring, Jean-Michael Basquiat, Jeremyville and Burton Morris.

In addition, the Gear S2 will be compatible with devices running on iOS to extend accessibility to a wider range of mobile users.

Samsung also showcased the Galaxy TabPro S, which combines Samsung’s world-class technology powered by Microsoft Windows 10 operating system to create the thinnest and lightest 2-in1 tablet available on the market. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience.

With a sleek and lightweight form factor, the Galaxy TabPro S is designed to be easily carried around all day, powering you through your home and work life. A full-sized keyboard cover enhances the usability, while a flexible hinge enables optimal, dual-angle viewing for the clearest display under any circumstance.

The Galaxy TabPro S extends Samsung’s advanced technology to the Windows operating system by providing the first Super AMOLED display for Windows, as well as other core features such as fast charging and up to 10.5 hours of battery life. For enhanced productivity, the Galaxy TabPro S is also compatible with a multiport adopter and Bluetooth Pen.

Samsung as a Top Brand in Europe

Last year, Samsung Electronics was named the second most valuable brand in the world, according to results from world leading, independent brand valuation consultancy, Brand Finance. The company was also named a top ten Superbrand in the Business Superbrands 2015 category. In its 34^th year of operation within Europe Samsung continues to invest heavily in European design and production creating vast employment in the region.

Looking forward, Samsung aims to continue its efforts in cultivating premium brand strength through providing a more personalised experience for customers, both before and after purchase. Through deep consumer insights, Samsung will continue to grow in parallel with consumers’ evolving needs as they go through different life stages.

*Suction power tested on Samsung VR9300 in comparison with a leading robot vacuum brand’s particular model in the US market as of March 2016. The test was performed by an independent lab (SLG) based on the test method modified from EN 60312-1

Samsung Electronics, the leader in home entertainment, announced its new portfolio of audio products, including a groundbreaking new Soundbar featuring Dolby Atmos® technology, and enhancements to its Wireless Audio 360 audio series.

The new Samsung audio product roster is designed to deliver spectacular sound for a truly next-generation experience. CES 2016 attendees can hear Samsung’s new audio lineup for themselves, and see many more innovative home entertainment products at the Samsung Booth, #11906 in Central Hall.

“Our 2016 lineup of audio products offers the most immersive sound ever experienced in the home,” said John JY Kim, Vice President of Visual Display Business at Samsung Electronics. “Samsung’s new Soundbar with Dolby Atmos® technology, delivers the ultimate in cinematic home entertainment, especially when paired with Samsung’s new SUHD TVs.”

Samsung & Dolby Atmos®: 3D Moving Audio, with Breathtaking Realism

Samsung’s new HW-K950 Soundbar is the company’s first to feature Dolby Atmos® technology, and the industry’s first soundbar package to include two Dolby Atmos®-enabled wireless rear speakers. The complete HW-K950 package delivers incredible 5.1.4-channel sound. At just 2.1” high, the HW-K950’s slim and sleek design uses three forward-facing and two upwards-facing speakers to produce a rich, full sound that is big enough to fill the room, yet detailed enough to deliver realistic, cinematic sounds, from an arrow shooting across the room to a hummingbird flying overhead. The Soundbar also connects wirelessly to the subwoofer and rear speaker units, for a practical and seamless solution in any living room. This also means that ceiling-fitted speakers are not required for moving, 3D audio.

“Dolby Atmos® has received overwhelming support from major studios and continues to expand into other form factors, including the new Samsung HW-K950 Soundbar, which allows more consumers to bring an unrivaled sound experience into their homes,“ said Doug Darrow, Senior Vice President, Dolby Laboratories. “Consumers can experience sound that comes alive from all directions, including overhead, to fill their home theaters with astonishing clarity, power, detail and depth.”

Colorful Additions to Samsung’s Award Winning Wireless Audio 360 Series

Building on its Wireless Audio 360 series, Samsung showcased a variety of new colors and patterns for the audios, designed to complement the décor of any room and bring audio content throughout the home. With proprietary Ring Radiator technology, the audio can be placed anywhere and still fill the room with vibrant, yet balanced sound.

Samsung also makes it easier than ever for customers to control their music simply and easily with the speakers’ touch-enabled, intuitive tap and swipe interface. Consumers have even greater control with new apps for the Gear S2 and Gear S smartwatches, and an improved Samsung Multiroom App for smartphones and tablets. The Wireless Audio 360 Series also offers new smart home functionality, including audible notifications and home cinema settings.

The R5 model of the Wireless Audio 360 series has also been recognized as an honoree in the CES 2016 Innovation Awards. Samsung will continue to build on its market leadership position and develop more state-of-the-art home audio products at the company’s Audio Innovation Lab in Valencia, California.

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