There’s a new league gaining traction in sports venues around the world. But rather than governing the rules of the sport, this particular league is changing the game in terms of the in-stadium experience, capturing the attention of spectators all over. Not to mention, the competition among its teams is undeniably fierce. Who, you ask, is this new player in the sports world? The answer can only be LED signage.

Stadium LED signage offers improved visibility, enhanced connectivity and unlimited possibilities for fan engagement. And, while the competition in the LED signage market is just as tough as it is among rival sports teams, Samsung Electronics is quickly becoming an industry leader through its LED signage installed in some of the world’s major sports arenas.

Stadium LED Signage Off to a Running Start

Across the US, Samsung’s LED signage can be found in major NFL, NBA and college stadiums, as well as MLB stadiums. Displays at the AT&T Center, home of the San Antonio Spurs, and the Baltimore Ravens’ home turf, the M&T Bank Stadium, elevate the spectator experience by providing new, more immersive views of the action.

Likewise, in New Zealand, Samsung Electronics recently completed the installation of a ribbon-type LED display at the Eden Park Stadium, the country’s largest and most iconic sports arena. Offering over 100 LED screens throughout the concourse, in the stands and in corporate areas to further enhance the spectator experience.

The Eden Park Stadium in New Zealand

Across the world in the Malaysian capital of Kuala Lumpur, plans are set for 17 large-sized LED electronic signboards to be installed at National Stadium, Hockey Stadium, Aquatic Center, and AXIATA Arena that will host the 2017 Southeast Asian Games. The state-of-art LED signage, which will allow the popular event to be displayed more vividly and accurately, will be installed in August.

In Incheon, South Korea, meanwhile, the SK Wyverns Munhak Baseball Stadium boasts the world’s largest LED baseball scoreboard at that time – a 64-meter-wide, 18-meter-tall Samsung screen that not only displays the score, lineup and player stats, but also messages and videos from fans.

As the competition heats up, it’s safe to say that Samsung is advancing as a clear leader.

An Entirely New In-Stadium Experience

The San Antonio Spurs at AT&T Center, San Antonio, TEXAS

Because sports stadiums are full of blind spots, even the most quick-eyed fan can easily miss important moments in the game. But with the outstanding image quality and differentiated solutions of Samsung’s LED signage, spectators can enjoy every dynamic detail of the action no matter where they’re seated.

Samsung’s Smart LED Signage displays promise crisp images with uniform color brightness, accurate color calibration, equal and balanced screen color, and a high refresh rate of 24,000 Hz, which is achieved through direct driving. While replays displayed on TVs or personal cameras – which generally have a refresh rate of 10,000 Hz or lower – tend to flicker, Samsung’s LED signage ensures that spectators can enjoy flicker-free images of the field or court, even during ultra slow-motion replays.

Furthermore, Samsung’s signage solutions offer a number of possibilities to enhance fan engagement. For instance, spectators might participate in games displayed on the signboards via their smartphones or interactive voice response (IVR). Together, these features are pushing LED signage into the spotlight, allowing them to play a more central role in the venue experience.

As the industry leader in signage in 2016, Samsung’s vertical signage has been used widely in hospitals, airports, schools and offices. Now, as sporting arenas begin to incorporate the technology, Samsung Electronics hopes to further enrich game day for sports fans all over the globe.

Just how seriously to Europeans take their soccer? And how do Samsung’s SUHD TVs create a viewing experience that makes “The Beautiful Game” even more so? Find out a few of the reasons why critics have placed SUHD TVs in a league of their own here.

* All functionality features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice or obligation.

For a sports fan, there is nothing quite like being there. But unless you paid for some of the best seats in the house, most sports fans get a better view of the action from the comfort of their own home. Not to mention, the beer and food is cheaper and your living room couch is undoubtedly more comfortable than the outfield bleachers.

In fact, the experience of staying home to watch the big game has never been better. Not only do fans have access to more channels airing live sports than ever before, the production and presentation of broadcasts have made the experience more immersive than ever. The final piece of the equation is Samsung’s modern televisions, which are bigger and more technologically advanced than ever.

The broadcast rights for the world’s top sports leagues and events are seen as more lucrative than ever, and are hotly pursued by an increasing number of sports networks. This in turn has spurned advancements in broadcast technology as networks make efforts to improve the viewing experience and bring fans closer to the action with more camera angles, better sound and more viewing options.

Samsung’s latest 4K SUHD televisions are bigger, more powerful and more sophisticated than ever before, and the exceptional colors and sharper resolution are perhaps best illustrated with sports content. The exceptional refresh rate and contrast allow the viewer to see the spin on a soccer ball, the individual seams on a baseball as it leaves the pitcher’s hand, and the look of elation on the face of the running back as he plunges into the end zone. And for a sport like ice hockey, in which a 3-inch, black disk whizzes across the playing surface at up to 140km per hour, advancements in TV technology have made a profound impact on the viewer’s ability to follow the play.

Sports Mode

Samsung has also added features to its Smart TVs that further improves the viewing experience for sports fans. Sports Mode optimizes the picture by enhancing the vividness and sharpness of the playing field. Stadium Sound makes it feel like you are sitting in the crowd and watching the game. Samsung has created specialized sport-specific modes such as Soccer Mode, Hockey Mode and Cricket Mode, which are available in countries where those sports are popular.

In a world where users increasingly want their content on-demand, what really sets sports apart from other types of content, is that people must watch it live. Any sports fan would attest that watching the game when you already know the result takes a lot of enjoyment and suspense out of the experience, and trying to avoid spoilers can be very stressful. This is one of the major reasons why sports broadcasting rights have become so lucrative in recent years – they are DVR-proof, and thus, viewers are more likely to watch the ads. However, that does not mean that viewers don’t benefit from a variety of DVR features offered by Samsung’s Smart TVs.

With Soccer Mode, the user can record game highlights manually or use the auto-highlighting feature, which analyzes the picture and sounds, including the game commentators and the scoreboard, to automatically save the game’s big moments. Smart TV will allow you to split the screen, so you can watch live action on the left and go back to check out highlights on the right.

Sports on the Go

Major sports leagues are providing services for users who want to watch live content on their mobile devices. The NBA League Pass allows subscribers to watch every NBA game live or on-demand in HD on any device. Samsung’s Galaxy S6 and Note 4 both have powerful Quad HD Super AMOLED displays that make the experience of watching live sports on a mobile device better than ever.

As major European and North American sports leagues expand their reach around the globe, many sports fans now have access to the mobile devices, content services and the super-fast mobile networks that will allow them to watch live events while on the go, especially when time zones are an issue.

In addition, Samsung Smart TVs make it easy to share content from your smartphone to the TV, or from your TV to your smartphone. So if the game is on but you need to move to another room in the house, you can easily switch to your phone with one click.

In this new era of sports content, fans are well served by the Smart TVs and mobile devices offered by Samsung Electronics.