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		<title>Steinway Lyngdorf &#8211; Samsung Global Newsroom</title>
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            <title>Steinway Lyngdorf &#8211; Samsung Global Newsroom</title>
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				<title><![CDATA[The Wall Luxury: Samsung’s New Digital Display Innovations Introduced at InfoComm 2019]]></title>
				<link>https://news.samsung.com/global/the-wall-luxury-samsungs-new-digital-display-innovations-introduced-at-infocomm-2019</link>
				<pubDate>Wed, 12 Jun 2019 22:00:36 +0000</pubDate>
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									<description><![CDATA[Samsung Electronics today announced the global launch of The Wall Luxury at InfoComm 2019 in Orlando, Florida. The latest version of The Wall, Samsung’s bespoke modular Micro LED screen can be custom-tailored to any size and aspect ratio enhancing the interior of the living space. The Wall Luxury brings a new level of immersive viewing […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics today announced the global launch of The Wall Luxury at InfoComm 2019 in Orlando, Florida. The latest version of The Wall, Samsung’s bespoke modular Micro LED screen can be custom-tailored to any size and aspect ratio enhancing the interior of the living space. The Wall Luxury brings a new level of immersive viewing and ensures that consumers can experience this superior picture quality in the comfort of their own homes.</p>
<p>Additionally, InfoComm 2019 attendees can experience Samsung’s other latest display innovations including MagicINFO 7 with AI-Based Analytics Solution, the new Flip 65’’ and QLED 8K signage.</p>
<h3><span style="color: #000080"><strong>The Wall Luxury: See the Greatness from the Comfort of your Home</strong></span></h3>
<p>Samsung is introducing its luxury version of The Wall, the ground-breaking Micro LED, large-format modular display. Ideal for even the brightest areas of the luxury residential space, The Wall Luxury is configurable and customizable to a variety of sizes and ratios from 73” in 2K definition, to 292” in 8K definition. With a depth less than 30mm, the slim, bezel-less infinity design along with customizable décor frames allows the display to blend seamlessly into its surroundings, ensuring no disruption to the desired ambience of its environment.</p>
<p>Available globally starting July 2019, The Wall Luxury offers a new user interface and experience. Based on research into the lifestyles of target consumers and their preferences, the new luxury model goes beyond just image quality and provides a personalized user experience. A customizable décor frame enhances the display and ensures it fits any luxury space. Thanks to the 100,000-hour lifetime of its self-emitting diodes, The Wall is designed to never turn off, but to change into a digital canvas best matching the owner`s interior needs and personal mood. When the screen is not used, the Ambient Mode can display a variety of curated art from paintings, photographs and video art to customizable pictures with digital frames – that best suit the homeowner’s tastes.</p>
<p>The Wall Luxury is also equipped with the AI picture quality engine, Quantum Processor Flex. This delivers optimized picture quality scene-by-scene, regardless of the original source format. Quantum Processor Flex is a machine learning-based picture quality engine that analyzes millions of image data to automatically calibrate the original low resolution according to the modular screen resolution.</p>
<p>Whether viewing a classic movie, an anticipated sporting event or the latest console game, AI upscaling, Quantum HDR technology peak brightness of 2,000 nits and 120Hz video rate provide a rich and superior visual experience that is second-to-none. To complement the display’s visuals, Samsung has partnered with industry-leading home entertainment and automation providers. These include Harman Luxury Audio and Steinway Lyngdorf for audio solutions; Control4, Crestron and Savant for home automation solutions; and Domotz, Ihiji and OrvC for remote monitoring capabilities.</p>
<p>“Throughout the last twelve months, we’ve closely monitored interior design and technology trends to shape the product planning and development of The Wall Luxury,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We set out to create a product unlike anything else – matching the lifestyle and taste of those looking for the most exclusive and premium visual experiences in their homes.”</p>
<h3><span style="color: #000080"><strong>MagicINFO 7 with AI-Based Analytics: Turning Signage into Insights</strong></span></h3>
<p>Samsung’s MagicINFO 7 is a powerful content and device management solution for all types of smart signage, allowing businesses to conveniently create, schedule and play content across a signage network while delivering informative business insights through real-time integrated data collection and analysis. It is an all-inclusive platform that can meet all business requirements.</p>
<p>The commercial display market is changing rapidly, and many businesses require adaptive content. MagicINFO Analytics, powered by Brightics AI, turns the displays into a platform to deliver business insights. It allows users to optimize and automate store promotions and campaigns based on real-time integrated data. Using MagicINFO Analytics, marketers can analyze big data and in-store customer behavior to display the most relevant content customized for customers’ needs. MagicINFO Analytics also delivers meaningful performance reports allowing retail managers and marketers to better understand promotion results, informing future marketing campaigns.</p>
<p>At InfoComm 2019, Samsung has created a dedicated market-inspired space to showcase the many features and benefits of the powerful MagicINFO analytics solution. At the booth, Rule Manager, Behavior Sensing and Brightics AI tools enable the solution’s contextual marketing, traffic analysis, customized modeling and analysis capabilities. MagicINFO 7 supports all of Samsung’s smart signage products and beginning in 2019, will be embedded in its industry-leading QLED 8K signage — meaning all users will benefit from the full impact of this advanced technology, ultimately improving customer engagement while saving time and money.</p>
<h3><span style="color: #000080"><strong>New 2019 Flip 65’’: Digital Flipchart for Enhanced Collaboration</strong></span></h3>
<p>Expanding on the success of the 55” model, the new Flip 65” is the latest addition to Samsung’s portfolio of digital flipcharts, offering greater collaboration capabilities in an easy to navigate display. First unveiled at InfoComm 2019 and available globally from July, the 65” model provides a host of new features and is the world’s fastest interactive touch display – allowing teams to work smarter, faster and more efficiently.</p>
<p>The bigger 65-inch screen expands the usability of the display and is an ideal solution for large meeting rooms and classroom requiring a larger display. For this model, Samsung has introduced the No Gap Wall Mount, removing any unnecessary space between the product and the wall, meaning it is aesthetically appealing no matter the angle.</p>
<p>Samsung is now offering an advanced digital experience, truly making the move from analog to digital. Note Layer and Merge to Roll features create a completely interactive whiteboard, while Brush mode recognizes a wide range of pen thicknesses, ensuring users can produce the images they are looking for at just the stroke of a brush with the same smooth feel as a real paintbrush. Water and oil painting modes allow different styles and textures, while color mixing capabilities let users access a full, vibrant color palette. Finally, advanced technical capabilities such as connection to the cloud and popular cloud collaboration tools including Office365, OneDrive and Remote Desktop<sup>1</sup> as well as remote management allow users to take collaboration beyond the Flip and empower employees across multiple locations.</p>
<p>Also announced at InfoComm 2019, Samsung and Cisco have unveiled the next phase of their strategic partnership to improve modern workplace collaboration. By integrating Samsung’s superior 4K UHD SMART signage QMR Series with the Cisco Webex Room Kit Mini, groups and teams that are spread out across different locations can communicate over video and encounter a high-quality experience. The combination also provides a plug and play experience that is designed and optimized for smaller huddle spaces of three to six people, a true “Huddle in a box” solution. Additionally, Samsung’s new Flip 65” is the first interactive display that will be incorporated into Cisco’s upgraded version of the Webex Room Kit Series that is scheduled for release later this year. The combination will enable Webex co-creation on Samsung Flip 65” and expand from in-room ideation to two-way whiteboarding for teams located anywhere across the globe.</p>
<p>“The partnership between global leaders Cisco and Samsung will transform the workplace,” says Sri Srinivasan, Senior Vice President and General Manager, Webex Devices at Cisco. “Samsung’s visual display technology is second to none., Integrating these displays with Cisco’s Webex Room Kit Series will change the meeting room experience for distributed teams, whether they are gathering in huddle spaces or co-creating.”</p>
<p>“Collaboration is at the heart of any great business and our partnership with Cisco, the leader in telepresence and networking technology, will allow us to transform workspaces,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “We look forward to working with Cisco to continually innovate the way businesses collaborate.”</p>
<h3><strong><span style="color: #000080">QLED 8K Signage: The Market’s Highest Resolution Signage Launching Globally in Q3</span> </strong></h3>
<p>Following the unveiling of the 82” QLED 8K Signage at ISE 2019 in Amsterdam, Samsung is today announcing the global availability of the display and an expanded portfolio, unveiling the 98” model. Both models will be available worldwide beginning Q3 of this year. Samsung’s QLED 8K combines the market’s highest resolution with artificial intelligence-enabled upscaling technology powered by Quantum processor in 8K. This means content can be produced at a lower cost and in lower resolution but can still be displayed in 8K quality. The brilliant picture quality, with 100% color volume and peak brightness up to 4,000 nits, brings every detail to life attracting customer attention. All in a slim, minimal design that seamlessly fits into any customer environment in portrait or landscape mode, QLED 8K Signage offers a new level of visual impact for businesses.</p>
<p>To learn more about InfoComm 2019, visit <a href="http://www.infocommshow.org" target="_blank" rel="noopener">www.infocommshow.org</a>. For more information about Samsung’s latest SMART Signage Displays, please visit <a href="https://displaysolutions.samsung.com/infocomm2019" target="_blank" rel="noopener">https://displaysolutions.samsung.com/infocomm2019</a><span>.</span></p>
<p><span style="font-size: small"><sup>1 </sup><em>Feature will be available beginning September 2019 through a software update.</em></span></p>
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				<title><![CDATA[Samsung Introduces New Generation of Picture Quality with 8K Digital Signage at ISE 2019]]></title>
				<link>https://news.samsung.com/global/samsung-introduces-new-generation-of-picture-quality-with-8k-digital-signage-at-ise-2019</link>
				<pubDate>Tue, 05 Feb 2019 18:00:48 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
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		<category><![CDATA[292-inch The Wall]]></category>
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		<category><![CDATA[OMN]]></category>
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									<description><![CDATA[Samsung Electronics will transform the global digital signage market by launching the first signage products featuring the unmatched picture quality of QLED 8K at the Integrated Systems Europe (ISE) 2019 in Amsterdam. The new visual display quality is expected to drastically impact the commercial digital signage industry, unlocking new and exciting opportunities. In addition to […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics will transform the global digital signage market by launching the first signage products featuring the unmatched picture quality of QLED 8K at the Integrated Systems Europe (ISE) 2019 in Amsterdam. The new visual display quality is expected to drastically impact the commercial digital signage industry, unlocking new and exciting opportunities. In addition to the QLED 8K Signage, ISE 2019 attendees will experience the future of display signage including The Wall 2019 and Multi-Link LED HDR technology for signage.</p>
<p>“By introducing 8K in display signage, businesses can deliver impeccable picture quality to their audiences in a way that was previously not possible,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The 82” QLED 8K Signage is just one of the many industry-leading products we are excited to showcase at ISE 2019. We look forward to introducing the global AV industry to the commercial applications of 8K.”</p>
<h3><span style="color: #000080"><strong>QLED 8K Signage: Market’s Highest Resolution with AI Upscaling</strong></span></h3>
<p><img class="alignnone size-full wp-image-108025" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_1_F.jpg" alt="" width="1000" height="650" /></p>
<p>Samsung will present the new 82” QLED 8K Signage, which combines the market’s highest resolution with Artificial Intelligence (AI) upscaling technology — producing lifelike images, enabling users to enjoy immersive viewing experiences. The AI upscaling technology in commercial displays will capture the attention of potential customers; and to store owners and advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality.</p>
<p>The new signage’s slim design, at less than 40mm deep, provides hassle-free installation by adopting Samsung’s advanced optical technology and blends into any environment in portrait or landscape mode. With a resolution of 7,680 x 4,320 pixels, individual pixels in an image become imperceptible to the human eye.</p>
<p>Similar to its 8K TV counterpart, the QLED 8K display delivers enhanced black color presentation through local dimming and Quantum Light Control. The display also features HDR10+ along with 4,000nit peak brightness and provides 100 percent Color Volume, presenting rich pictures.</p>
<h3><span style="color: #000080"><strong>292″ The Wall in 8K: Set to Launch in the First Half of 2019</strong></span></h3>
<p><img class="alignnone size-full wp-image-108020" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_2_F.jpg" alt="" width="1000" height="670" /></p>
<p>Samsung will launch a 292” version of The Wall display in 8K globally in the first half of this year. The Wall is a large-format modular display ideal for luxury residences as well as for business purpose, configurable and customizable to a variety of sizes and ratios from 73” to 292”.</p>
<p>The Wall’s slim, bezel-less infinity design allows the display to blend subtly into its surroundings. The Ambient Mode allows customization of the display by showcasing diverse content such as photos and art and matching the background to complement its surroundings. A customizable décor frame also allows the display look, sleek and sophisticated from every angle to fit any luxury space.</p>
<p>To compliment the display’s visuals, Samsung works with industry-leading partners, including Harman Luxury Audio and Steinway Lyngdorf for sound solutions, Control4, Crestron and Savant for home automation solutions, and Domotz, Ihiji and OrvC on remote monitoring capabilities for channel partners.</p>
<h3><span style="color: #000080"><strong>Multi-Link LED HDR: Industry’s First 8K HDR for LED Signage</strong></span></h3>
<p><img class="alignnone size-full wp-image-108021" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_3.jpg" alt="" width="1000" height="550" /></p>
<p>Samsung will introduce Multi-Link LED HDR, the industry’s first 8K LED HDR technology. Using Samsung’s proprietary algorithm and scene analysis, Multi-Link LED HDR turns any content into HDR quality, without special meta-data.</p>
<p>Multi-Link LED HDR for signage delivers unparalleled image quality, featuring Inverse Tone Mapping (ITM) and Dynamic Peaking to maximize brightness and contrast ratio of the full screen by doubling peak luminance. Color Mapping feature also sets an adaptive color gamut for true and vivid LED colors.</p>
<p>Moreover, Multi-Link LED HDR delivers live content with lower latency through an optimal live mode. It helps eliminate cable clutter of other displays with a 100-meter (330 foot) LAN<sup>1</sup> cable.</p>
<p>With the Multi 8K Frame Lock function embedded in Multi-Link LED, integrators do not require a separate device to sync content presented on 8K displays. Multi-Link LED HDR supports all Samsung SMART LED Signage products and is also compatible with The Wall Professional and the IFJ Series.</p>
<h3><span style="color: #000080"><strong>OMN/OMN-D Series: Bringing Semi-outdoor Signage to the World</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-108022" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_4_F.jpg" alt="" width="1000" height="600" /></p>
<p>Samsung will launch its semi-outdoor OMN/OMN-D series globally this year. These in-window displays available in both 46” and 55” sizes give businesses an eye-catching display solution with vivid and crisp content and excellent visibility, even in direct sunlight, with 4,000nit brightness and high contrast ratio of 5,000:1 all packed in a slim and neat design.</p>
<p>The OMN-D series is a double-sided display that allows store-front and indoor display, increasing sales opportunities both in and out of the store simultaneously. With WiFi embedded and using one electric power cord and one LAN cable, the series reduces cord clutter and increases energy efficiency.</p>
<p>Both displays feature dust-proof IP5X-validation and three-step overheat protection for durable performance, along with their own embedded solution, MagicINFO S6 powered by Tizen 4.0 for streamlined content management. The displays are optimized for a wide range of retail businesses from quick-service restaurants to department stores and more.</p>
<p>“We are proud to partner with Samsung in implementing the disruptive technology for semi-outdoor windows OMN. Thanks to over fifteen thousand digital windows installed in its stores and customers’ shops, today Luxottica is one of the largest private digital broadcasters globally. This new solution represents a step forward in the way our group engages with millions of consumers around the world,” said Mr. Carlo Panigati, Indirect Procurement Director at Luxottica, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear based in Italy. Luxottica will begin using the OMN-series display in its stores across Europe, beginning in Italy.</p>
<p>At ISE, Samsung will also be introducing the new QMR and QBR series 4K displays that feature five models – 43’’ to 75” in size, an intelligent upscaling engine and IPX5 dust-proof validation, embedded with KNOX security solution and Wi-Fi for wireless management. Created with shopping malls, retail stores and airports in mind, QMR series has 500nit brightness and a non-glare panel. Made for smaller shops, commuter stations and terminals, QBR has 350nit brightness. Both series are upgraded from the last with smaller bezels and a more symmetric design.</p>
<p>To learn more about ISE 2019, visit <span><a href="https://www.iseurope.org/" target="_blank" rel="noopener">www.iseurope.org</a></span>. For more information about Samsung’s latest SMART Signage Displays, please visit <span><a href="http://displaysolutions.samsung.com/ise2019" target="_blank" rel="noopener">http://displaysolutions.samsung.com/ise2019</a></span></p>
<p><span style="font-size: small"><sup>1</sup> Multi-Link LED HDR utilizes HDBaseT which provides the global standard for the transmission of ultra-high definition video and audio over a single cable.</span></p>
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				<title><![CDATA[Samsung Electronics and Steinway Lyngdorf Partner to Deliver Unmatched Audiovisual Experience with ‘The Wall’]]></title>
				<link>https://news.samsung.com/global/samsung-electronics-and-steinway-lyngdorf-partner-to-deliver-unmatched-audiovisual-experience-with-the-wall</link>
				<pubDate>Fri, 08 Jun 2018 01:00:46 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
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		<category><![CDATA[InfoComm 2018]]></category>
		<category><![CDATA[MicroLED]]></category>
		<category><![CDATA[Steinway Lyngdorf]]></category>
		<category><![CDATA[The Wall]]></category>
		<category><![CDATA[The Wall Professional]]></category>
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									<description><![CDATA[Samsung Electronics announced today its partnership with the world’s finest audio systems company, Steinway Lyngdorf, for its next generation MicroLED display, ‘The Wall’. Samsung’s impressive display and Steinway Lyngdorf’s state-of-the-art sound system are a perfect combination that provides the ultimate viewing experience. First introduced at the Consumer Electronics Show (CES) 2018, The Wall was one […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics announced today its partnership with the world’s finest audio systems company, Steinway Lyngdorf, for its next generation MicroLED display, ‘The Wall’. Samsung’s impressive display and Steinway Lyngdorf’s state-of-the-art sound system are a perfect combination that provides the ultimate viewing experience. First introduced at the Consumer Electronics Show (CES) 2018, The Wall was one of the most talked-about displays of the show and continues to generate buzz within the industry.</p>
<p>“The Wall is Samsung’s latest symbol of true innovation,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “Through our partnership with Steinway Lyngdorf, we are pioneering a new name in display technology and delivering an unmatched, one-of-a-kind audiovisual experience.”</p>
<p><img loading="lazy" class="alignnone size-full wp-image-101490" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/06/Samsung-x-Steinway-Lyngdorf-Partnership-_main_1.jpg" alt="" width="705" height="470" /></p>
<p>The first of its kind, The Wall provides superior color purity and accuracy, perfect viewing experience in both light and dark environments, and is more durable than conventional displays, all with less energy consumption. Its modular design is configurable and its 146-inch standard size is customizable without affecting performance or presentation quality.</p>
<p>The first audio company to create a fully digital amplifier in 1998, Steinway Lyngdorf is the perfect audio partner for The Wall. Steinway Lyngdorf’s audio system became the winner of the coveted “Editor’s Choice” award from The Absolute Sound magazine for six consecutive years. Their audio system includes a sound tuning service with RoomPerfect<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> room correction, which is one of the world’s most sophisticated solutions for adapting the sound system to the environment.</p>
<p>Complementing Samsung’s extraordinary visuals is the exquisite sound from Steinway Lyngdorf’s freestanding Steinway & Sons Model B loudspeaker, which is paired with the new Steinway & Sons P100 surround sound processor. The Model B is a full-range dipole speaker finely-crafted to produce pure sound quality and lifelike musicality.</p>
<p>“Both products are made with one ultimate goal – to create the most realistic experience possible with today’s advanced display technology and the leading sound system design,” said Peter Lyngdorf, owner and founder of Steinway Lyngdorf. “By combining a state-of-the-art visual display with a refined audio system, Samsung and Steinway Lyngdorf delivers an enhanced sense of ‘being there’, and no cost was spared to achieve the ultimate experience.”</p>
<p>Samsung and Steinway Lyngdorf are exhibiting Steinway & Sons Model B speaker with The Wall Professional at InfoComm 2018, from June 6<sup>th</sup> to 8<sup>th</sup>. The Wall Professional, which is now available for pre-order, is geared toward both commercial and residential markets from premium indoor spaces, to media spaces and private cinemas. As a first step of the partnership, Samsung and Steinway Lyngdorf have presented The Wall Professional and Model B as a perfect bundle solution for customers who need not only the best viewing, but also superior audiovisual system.</p>
<p>For more information about The Wall, visit: <a href="https://displaysolutions.samsung.com/led-signage/thewall" target="_blank" rel="noopener">https://displaysolutions.samsung.com/led-signage/thewall</a>.</p>
<p><span style="font-size: small"><strong><u>About Steinway Lyngdorf </u></strong></span></p>
<p><span style="font-size: small">Since 2005, Steinway Lyngdorf has been the pinnacle of the audio industry. Our name is, and always has been, synonymous with impeccable craftsmanship and 21<sup>st</sup> century technologies. Designed, developed and manufactured in Denmark, Steinway Lyngdorf sound systems are the only system on the planet that are qualified to be manufactured in partnership with Steinway & Sons. For more information about Steinway Lyngdorf – <a href="http://www.steinwaylyngdorf.com" target="_blank" rel="noopener">www.steinwaylyngdorf.com</a>.</span></p>
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				<title><![CDATA[[Interview] “Enhanced Sense of Presence”: How Samsung Took The Wall to the Next Level with Steinway Lyngdorf]]></title>
				<link>https://news.samsung.com/global/interview-enhanced-sense-of-presence-how-samsung-took-the-wall-to-the-next-level-with-steinway-lyngdorf</link>
				<pubDate>Fri, 08 Jun 2018 01:00:29 +0000</pubDate>
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		<category><![CDATA[The Wall Professional]]></category>
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									<description><![CDATA[“Viewers will be struck by the enhanced sense of presence the first time they experience The Wall and Steinway Lyngdorf combination,” – Peter Lyngdorf, founder of Steinway Lyngdorf Samsung Electronics recently teamed up with the world’s finest audio systems manufacturer Steinway Lyngdorf in search of the ultimate audiovisual experience. The result is a groundbreaking system […]]]></description>
																<content:encoded><![CDATA[<p style="text-align: center"><span style="color: #808080"><em>“Viewers will be struck by the enhanced sense of presence the first time they experience The Wall and Steinway Lyngdorf combination,”</em></span></p>
<p style="text-align: center"><span style="color: #808080"><em>– Peter Lyngdorf, founder of Steinway Lyngdorf</em></span></p>
<p>Samsung Electronics recently teamed up with the world’s finest audio systems manufacturer Steinway Lyngdorf in search of the ultimate audiovisual experience. The result is a groundbreaking system which combines the dynamic visual qualities of The Wall with Steinway Lyngdorf’s exquisite Model B loudspeakers.</p>
<p>Founded in Denmark in 2005, Steinway Lyngdorf brings together the heritage of Steinway & Sons, the world’s finest piano maker, with the uncompromising vision of audio innovator Peter Lyngdorf to create high-end sound systems. A world-renowned audio engineer, Lyngdorf is responsible for some of the biggest breakthroughs in sound technology. Not only did he create the first fully digital amplifier, the engineer also pioneered Digital Room Compensation technology.</p>
<p>Here’s the story of how Samsung collaborated with Steinway Lyngdorf to create a one-of-a-kind audiovisual system.</p>
<div id="attachment_101521" style="width: 715px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-101521" class="size-full wp-image-101521" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/06/The-Wall-Steinway-Interview_main_1.jpg" alt="" width="705" height="470" /><p id="caption-attachment-101521" class="wp-caption-text">Peter Lyngdorf, founder of Steinway Lyngdorf</p></div>
<h3><span style="color: #000080"><strong>A Shared Passion for Innovation</strong></span></h3>
<p>When Samsung unveiled The Wall earlier this year, it marked a key milestone in the company’s development of top-end displays. While the Wall has superior color display with true black and HDR capabilities, and it is designed and manufactured through a host of cutting-edge technology innovations, one final piece of the puzzle was missing.</p>
<p>“The Wall requires an independent audio solution that can match the visual experience regardless of the acoustic setting,” says Alex Szabo (below) from Samsung Electronics’ Enterprise Product Marketing Group. “Being a great and prestigious audio brand, we thought Steinway Lyngdorf was the natural choice for collaboration may our clients require high end stereo of full surround solutions.”</p>
<p><img loading="lazy" class="alignnone size-full wp-image-101524" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/06/The-Wall-Steinway-Interview_main_2.jpg" alt="" width="705" height="470" /></p>
<p>Samsung and Steinway Lyngdorf both share the same desire to push the envelop in their respective fields, which meant that a common language was already in place for a dynamic partnership to flourish.</p>
<p>As Lyngdorf explains, “Our systems do not require extensive acoustical modifications to the space to allow for great sound. We wanted to use our scientific research to make a range of audio solutions to complement the great visual quality of The Wall.”</p>
<h3><span style="color: #000080"><strong>In Search of Perfection</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-101523" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/06/The-Wall-Steinway-Interview_main_3.jpg" alt="" width="705" height="430" /></p>
<p>After hours of testing and fine-tuning, both companies finally settled on the ultimate audio companion for The Wall – Steinway Lyngdorf’s Model B speakers.</p>
<p>“The Model B system is controlled by our P100 multichannel processor,” Lyngdorf says. “This means the speakers can handle all audio parameters to produce optimum sound.”</p>
<p>Equipped with Steinway Lyngdorf’s RoomPerfect system, the Model B speakers can be adjusted to maximize the acoustics of any room, regardless of its size or shape, and allows for artificial calibration as well.</p>
<p>“Our unique technologies in sound management not only provide realistic sounds even in the most challenging environments but also allows for flexibility in installation,” says Lyngdorf. “They can be virtually invisible or become a part of a room’s décor without compromising on sound quality.</p>
<h3><span style="color: #000080"><strong>Enhanced Sense of Immersion</strong></span></h3>
<div id="attachment_101522" style="width: 715px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-101522" class="size-full wp-image-101522" src="https://img.global.news.samsung.com/global/wp-content/uploads/2018/06/The-Wall-Steinway-Interview_main_4.jpg" alt="" width="705" height="470" /><p id="caption-attachment-101522" class="wp-caption-text">Viewers experiencing The Wall and Steinway Lyngdorf Model B system</p></div>
<p>Spending time with The Wall and Steinway Lyngdorf speakers (such as the Model B) in person is the only way to truly appreciate the monumental creation of Samsung’s collaboration with Steinway Lyngdorf. Surrounded by life-like images and sound, viewers will feel like they are in the heart of the action, enveloped in a dazzling audiovisual spectacle unlike any other.</p>
<p>“The result of the collaboration shows that exceptional sound and image together add up to far more than the sum of the parts,” says Lyngdorf.</p>
<p>The UHD 146” Wall Professional will be exhibited alongside a pair of matt black color (designed specifically for the collaboration) Model B speakers at Infocomm 2018 from 6 to 8 June. The audiovisual system is now available for pre-order.</p>
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