Experiencing Innovation at Galaxy Unpacked 2025

The excitement kicked off in Brooklyn at Galaxy Unpacked 2025. As the new foldables and wearables were unveiled, #TeamGalaxy influencers captured the energy of the launch and shared first impressions in real time on YouTube, Instagram and other platforms — drawing the attention of Galaxy fans around the world.

▲ #TeamGalaxy members enjoy their first hands-on experience with the new devices. (From left: @seoulmafia, @kokeshi.karen, @francypave, @deniseteojiaqi and @catriona_gray)

Inspiring Creativity Through Collaboration

Following the event, participants visited Meta’s New York office for the official program launch. In collaboration with Meta, the #TeamGalaxy Connect 2025 briefing featured sessions including Meta: IG Unfiltered, led by Meta; a Galaxy Watch8 spotlight, led by Sung Chang, Executive Vice President of Brand Marketing, Mobile eXperience (MX) Business at Samsung Electronics; and a Galaxy Z Fold7 and Galaxy Z Flip7 spotlight, led by Matthew Leem, Vice President of Brand Marketing, Mobile eXperience (MX) Business at Samsung Electronics. These sessions provided deeper insight into Galaxy’s brand philosophy and technology, along with creative tips to elevate influencer content.

The #TeamGalaxy influencers then split into three themed groups — health, camera and gaming — to reinterpret the new devices’ advanced hardware and Galaxy AI features in their own unique ways.

▲ Sung Chang leads a talk session with creators.

Running With Galaxy RunnerzZz

On July 10, the “Galaxy RunnerzZz in NYC” event started as part of a global challenge promoting the values of rest, rise and run — all tracked through the Galaxy Watch. More than 70 #TeamGalaxy influencers ran alongside local runners, half-marathon world record holder Jacob Kiplimo and freestyle skier Alex Hall.

Participants tracked their Energy Score with the Galaxy Watch8 and captured the experience using the Galaxy Z Fold7 and Galaxy Z Flip7 before completing a 3.5- or 7.09-kilometer course.

“Running as a team with people from all over the world was incredible,” said one influencer. “Thanks to the Galaxy Watch8’s pace guidance feature, I was able to finish without overexerting myself.”

▲ #TeamGalaxy influencers take a group selfie before the run, pose with Jacob Kiplimo at the photo wall and show off their medals.

▲ #TeamGalaxy influencers celebrate their finish at the after-race party.

Collaborating Creatively With the Galaxy Z Fold7

Meanwhile, #TeamGalaxy camera influencers teamed up with rising directors from a local film school for “The Ultra City Tales, Unfolds” project. The short film, shot entirely on the Galaxy Z Fold7, highlighted the device’s ultra-level camera capabilities and its suitability for high-quality filmmaking.

At the same time, #TeamGalaxy gaming influencers visited a New York gaming café to challenge local gamers — showcasing the Galaxy Z Fold7’s immersive large-screen experience and powerful performance, even while folded.

▲ #TeamGalaxy member @clementinem_ytb shares filming tips with an aspiring director using the Galaxy Z Fold7; #TeamGalaxy member @keenanlam reviews footage shot on the Galaxy Z Fold7 with a film student; and #TeamGalaxy member @hammybanks plays with a local gamer on the Galaxy Z Fold7’s large display.

Remembering #TeamGalaxy Connect 2025

At the farewell dinner marking the end of the three-day experience, #TeamGalaxy influencers celebrated their content achievements and received awards for outstanding work.

The event offered a meaningful opportunity to explore the Galaxy Z Fold7, Galaxy Z Flip7 and Galaxy Watch8 while creating original content that brought the Galaxy brand to life. Samsung looks forward to #TeamGalaxy influencers continuing to share the innovation and creativity of Galaxy with audiences worldwide.

▲ Winners of the Galaxy Z Fold7 and Galaxy Z Flip7 “Ultra Unfolds” and the Galaxy Watch8 “Galaxy RunnerzZz” content awards. (From left: @catriona_gray, @perrykuan, @uekan2b, @granthinds, @bilgesuisik, @drexlee @joaoalmeidac, @andymtzurita, @mikkitygram, @kovirami_fit, @lutajuci_putnik, @kim.gottwald and David Moon, Head of Influencer Marketing, Mobile eXperience (MX) Business at Samsung Electronics)

▲ #TeamGalaxy member @uekan2b compares the Galaxy Z Fold7’s sleek design to New York’s architecture (left and center). #TeamGalaxy member @granthinds reimagines the city using Audio Eraser and Generative Edit in his evocative short, Alone in New York (right). Winning entries are featured on the official Samsung Mobile Instagram.