Botticelli’s “Allegory of the Spring”, Anthony Copley Fielding’s “Sunset, Hastings”, and Vincent van Gogh’s “Sunflowers” (from left)

Samsung Electronics announced today that it has partnered with three prominent global museums and art galleries, Uffizi Galleries (Italy), Museum of New Zealand Te Papa Tongarewa, and The Van Gogh Museum (Netherlands), to bring world-renowned masterpieces directly to consumers’ homes through Samsung’s lifestyle TV ‘The Frame’. Through these premiere museums art galleries partnerships and concession, Samsung aims to expand the global leadership of its art platform, the Art Store, and continue to transform the way that consumers enjoy their TV.

Already inclusive of more than 1,000 exceptional works of art and photography, Samsung’s Art Store will additionally host 62 new pieces of art through these three gallery partnerships. With these latest additions, the Art Store continues to grow as the largest, specially curated art content platform in the world.

“The Frame has gained global popularity, and we are thrilled to continue to provide consumers with new artworks to enjoy from the comfort of their homes,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “We strive to redefine how a product can provide value to consumers’ unique lifestyles, and we believe that The Frame does just that. Our latest partnerships and concession will allow users to access even more rare masterpieces to enhance their home décor.”

Located in the Historic Centre of Florence in Tuscany, Italy, the prestigious Uffizi Galleries is one of the most important museums in the world and shows the best collection of works from Renaissance. Through this concession, consumers can enjoy the works of Botticelli, Leonardo da Vinci, Eugène Delacroix, Piero della Francesca, Lorenzo Monaco, Rosso Fiorentino and many more. Notable works include Botticelli’s “Allegory of the Spring”, “Birth of Venus” as well as da Vinci’s “Annunciation.”

Museum of New Zealand Te Papa Tongarewa, also known as Te Papa, meaning “our place,” serves as New Zealand’s national museum and art gallery. Featured works by Anthony Copley Fielding, Frank Edward Clarke, Johannes Keulemans showcases beautiful images and sketches of the natural world such as “Sunset, Hastings”, “Hypoplectrodes semicinctum 1876” and “Three Huia”.

The Van Gogh Museum, dedicated to the works of Vincent van Gogh, touts the largest collection of van Gogh’s paintings and drawings in the world. Art Store users will be able to access the likes of “The Yellow House”, “The Bedroom”, “Sunflowers” and many more by the Dutch master.

The Frame offers innovative ways for consumers to sort and display their artworks, which can now be categorized by colors, composition and more. With personalized artistic preferences, The Frame can also assist users through a series of artistic advice in discovering new artists. Additionally, users can create custom art galleries and slideshows and play them throughout the day on their TV in a similar way to a music playlist, in intervals from 10 minutes up to a whole week.

To make art look even more realistic, the brightness sensors adjust brightness levels based on the ambient light in the room throughout the day. Also, motion sensors enable the TV to turn itself off and save energy when no one is in the room.

Designed to meld to various home décor aesthetics, The Frame also can be mounted against the wall with the No Gap Wall-Mount or artfully displayed on many elegant TV stand. To meet customers’ various needs, its custom bezels which can be attached easily on The Frame are offered in four colors – white, black, beige wood, and walnut. The Frame is also equipped with Samsung’s One Invisible Connection, a single and near-invisible cable supplying both power and A/V data that allows consumers to remove all clutter around the TV.

The Frame is available in a variety of sizes, from 43 to 65 inches. To learn more about these partnerships and The Frame, visit http://www.samsung.com.

Vincent van Gogh’s “Sunflowers” (The Van Gogh Museum)

Botticelli’s “Allegory of the Spring” (Uffizi Galleries)

Anthony Copley Fielding’s “Sunset, Hastings” (Museum of New Zealand Te Papa Tongarewa)

Among the many TV innovations that Samsung has pioneered over the years, the company will always be remembered for transforming the TV from being a black box to a work of art with The Frame. The latest version, The Frame 2018 has just become available for purchase in North America and Europe, with other markets to come.

The Frame 2018 is the evolution of Samsung’s award-winning lifestyle TV, The Frame. With enhanced features, new customization options and more than 800 available works of art, The Frame 2018 transforms the living room into a dynamic gallery space.

Owners of The Frame 2018 now have more ways than ever to customize the look and feel of their room. The Samsung Art Store, the world’s largest art platform for TVs, houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world – including the recent addition of more than 30 iconic pieces of photography from The New York Times, 21 artworks from the Victoria and Albert Museum and 10 pieces from the YellowKorner gallery.

Whether they prefer to change the look of their room each season or want to bring a fresh vibe to their décor for a dinner party, consumers can customize The Frame to create their preferred aesthetic in any room. Thanks to an improved UI, owners of The Frame can browse different art pieces based on the color scheme of the room, or by a particular medium, like drawings or photography. Then, much like curating a music playlist, owners can create a personalized collection that shuffles through their particular selections as often as they like.

Stunning Quality with User-friendly Functionality

When it’s switched on, The Frame 2018 features a crisp and clear 4K UHD screen with HDR10+ technology, so that users can view the content just the way the director intended. Similar to Samsung’s 2018 QLED TV line, The Frame 2018 comes with new smart capabilities that make it quick and easy to set up the new TV and access content.

With Effortless Log-in, users can quickly transfer their Wi-Fi and Samsung account details from their phone to the TV via Bluetooth Low Energy (BLE) without having to remember or re-enter their password. Samsung’s proprietary Smart Hub menu enables consumers to intuitively navigate across streaming services, consoles and live TV while the Universal Guide feature curates content based on each user’s unique taste.

A Gallery in your Living Room

The thing that sets The Frame 2018 apart is the way it transforms itself when the screen is switched off. Motion and brightness sensors convert The Frame 2018 from TV into a lifelike work of art. Just like how a framed picture looks different depending on the time of day, these sensors also adjust the screen brightness based on the ambient light in the room.

The Frame 2018’s enhanced Samsung Art Store is an optimized platform offering new ways for consumers to access new pieces of art. Additional features include:

• Slideshow – Sets a slideshow of the user’s personally selected artworks that automatically changes at intervals of between 10 minutes and 7 days according to personal settings
• Favorite – Enables consumers to select their favorite artworks and create their own collection of masterpieces to be used with Slideshow, and provide easier access to their favorite pieces

Discovery and navigation on the Samsung Art Store have been improved so users are never too far away from their new favorite piece to display proudly on their screen. Users can easily find their picks, browsing through the gallery where the images are sorted by different categories like colors and composition. Unlimited access to the Samsung Art Store is available for $4.99* a month, with a free month’s trial. Owning a permanent download requires $19.99* per each artwork.

The Frame 2018 seamlessly blends in with home décor. When mounted, it hangs flush to the wall thanks to Samsung’s No Gap Wall-Mount. The selection of four customizable magnetic bezel options – black, white, walnut and beige wood – also helps users to swap the monitor edge’s color to complement the room’s style. Also, by coming with the One Invisible Connection, a slim, translucent cable that transmits both power and AV data to the TV, The Frame 2018 ensures that users are provided not only better design but also better viewing experience.

The Frame has helped style-conscious consumers find the right mix of functionality and design for their TV – whether it is on or off. With The Frame 2018, it is refined even further and is now irresistible.

*Price may vary by currency.