The new collection highlights artists who are redefining how contemporary art reflects the world we live in. Reflecting the “now” of global culture, the collection brings together artists from Africa, Asia, Europe and Latin America, offering a snapshot of the conversations shaping art in 2025.

Pascale Marthine Tayou’s Dreams in Giza brings his distinctive lens to questions of migration, hybridity, and cultural exchange, connecting global stories to personal stories. Ludovic Nkoth’s works, including The Wait and A Day’s Weight, confront the complexities of belonging and diaspora with striking emotional intensity.

▲ Dreams In Giza, 2022, Pascale Marthine Tayou

Together, these works capture the urgency of today’s cultural dialogue. They are presented alongside new additions from Tanja Nis-Hansen, Miao Ying, Robert Brambora, Jessy Razafimandimby, and others. Artists whose practices expand the global conversation and highlight the diversity of perspectives shaping art today.

▲ The Frame Pro displaying A Day’s Weight, 2023, Ludovic Nkoth

“This collection is about the present moment of art,” says Daria Greene, Head of Content and Curation for Samsung Art Store. “Samsung Art Store continues to expand not only in scale but in perspective, with Art Basel highlighting the vitality of today’s artists and the urgency of their voices from Paris to millions worldwide.”

Unveiled during Art Basel Paris, the collection reflects the fair’s role as a stage for what is most relevant right now in contemporary culture. At the Samsung’s booth, visitors can experience the works displayed on Samsung Art TVs, seeing how technology transforms a television into a space for cultural connection.

Art Basel Paris captures the cultural energy of today, but its influence can be fleeting. By making this collection available on Samsung Art Store, Samsung ensure these works continue to resonate long after the fair, turning temporary encounters into lasting experiences at home.

“At Art Basel Paris, the experience goes beyond the works on display to the conversations they inspire,” said Clément Delépine, Director of Art Basel Paris. “With our second edition in the iconic Grand Palais, collaborating with Samsung allows those conversations to reach audiences worldwide in new and meaningful ways.”

▲ The Frame Pro displaying Deoxyribonucleic Acid Trip 1, 2021, Tanja Nis-Hansen

The collection will be available for users to experience live at the Art Basel Paris fair, taking place from October 24 to 26, 2025, with a bespoke Samsung booth featuring Samsung Art TVs displaying the 22 selected artworks. Along with the ABP collection, Samsung exclusively highlights Seundja Rhee at the exhibition as a featured artist, a Korean artist who established her career in Pairs, and renowned for her lyrical abstraction and her deep exploration of color and form.

The Art Basel Paris 2025 collection is now globally available in 4K ultra-high resolution on Samsung Art TVs. Thanks to Samsung’s advanced display technology, each artwork retains the richness of color, texture and detail, giving the impression of a gallery-quality piece at home.

Exclusive Artwork Available Across Samsung TVs

Samsung Art Store is available across the 2025 Samsung TV lineup, making art from the world’s leading artists, museums and galleries more accessible than ever. This includes The Frame and The Frame Pro, Samsung’s award-winning Art TVs.

Featuring an upgraded Neo QLED screen for brighter colors, sharper contrasts and deeper blacks, The Frame Pro is Samsung’s most advanced art TV yet. Its Wireless One Connect Box¹ makes installation seamless by enabling users to keep cables out of sight up to 30 feet away, so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life, and is fully customizable — from its bezels² to its size — offering the perfect complement to any décor.

This year, Samsung also expanded Art Store to the AI-powered Neo QLED and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit: https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/.

About Art Basel

Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, Paris, and Qatar. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report, the Art Basel Shop, and the Art Basel Awards. For further information, please visit artbasel.com.

¹ Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment, may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
² Bezels sold separately.

▲ The Frame displaying “Metamorphosis of Narcissus” by Salvador Dalí

Samsung Electronics today announced the addition of 15 new artworks from Tate to Samsung Art Store. This expansion builds on the platform’s existing partnerships with renowned institutions like the Art Institute of Chicago, the Museum of Modern Art (MoMA), Thyssen-Bornemisza National Museum and many more. By integrating Tate collection, Samsung Art Store continues to bridge the gap between world-class museums and cultural institutions, bringing masterpieces directly into homes.

The new Tate collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko and Roy Lichtenstein — the first pop art artists to appear on the Art Store — as well as leading contemporary artists like Peter Doig and Beatriz Milhazes.

Among the highlights are some of Tate Modern’s most celebrated works: Roy Lichtenstein’s “Whaam!” Henri Matisse’s “The Snail,” a must-see in the Tate’s permanent collection; and Jackson Pollock’s “Yellow Islands.” The collection also offers a glimpse into the breadth and energy of modern and contemporary art by showcasing British painter Howard Hodgkin, alongside Peter Doig’s dreamlike “Echo Lake” and “Ski Jacket.”

▲ Samsung Neo QLED displaying “Dinner at West Hill (1964-6)” by Howard Hodgkin

With these new additions, Samsung Art Store further expands its mission to democratize access to art, making it possible for anyone to enjoy museum-quality works from home, with ease. By bringing together partners from across the globe — from New York, to Madrid to London — the platform offers a unique opportunity to experience the depth and versatility of modern and contemporary art. And with Tate now joining the lineup, art lovers can enjoy a collection that speaks to both heritage and innovation.

“Samsung Art Store is dedicated to providing people with the opportunity to experience world-class art in the comfort of their living rooms,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By expanding our offerings to pieces from Tate, we are taking another step in supporting the irreplaceable experience of seeing art in person.”

Discover Exclusive Artwork Across Samsung TVs 

With Samsung Art Store available across the 2025 Samsung TV lineup — such as its QLED TVs and the award-winning The Frame and The Frame Pro — art from the world’s leading artists, museums and galleries is more accessible than ever.

As Samsung’s most advanced art TV yet, The Frame Pro features an upgraded Neo QLED screen for brighter colors, sharper contrasts and deeper blacks. Its Wireless One Connect Box¹ makes installation seamless, enabling users to keep cables out of sight up to 30 feet away so they can truly enjoy the TV’s gallery-worthy picture. Plus, it’s designed with an Anti-Reflection Matte Display that makes art look true-to-life and is fully customizable — from its bezels² to its size — offering the perfect complement to any décor.

This year, Samsung Art Store also expanded to the Neo QLED 8K, Neo QLED 4K and QLED series, unlocking even more ways for users to enjoy art in their homes.

To learn more, visit https://www.samsung.com/us/televisions-home-theater/tvs/the-frame/digital-art-store/.

¹ Wireless One Connect must be connected to the TV wirelessly for full TV functionality. Wireless connection may be affected by the surrounding environment and may not connect when enclosed or blocked by metal (e.g., from inside a metal cabinet) or by other physical objects such as walls. TV and Wireless One Connect require separate power cord connections.
² Bezels sold separately.

▲ Hedi Mertens’s Gruppo di quadrati sulla base di un quadrato (1966) shown on Neo QLED by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced the launch of the Art Basel in Basel (ABB) Collection, an exclusive curation of digital art available across Samsung TVs with Samsung Art Store.¹ Representing the most extensive Art Basel collection to date, the ABB Collection introduces 38 curated works from globally renowned artists and galleries — marking a new milestone in Samsung and Art Basel’s mission to bring world-class art to a wider audience.

The ABB Collection stands apart for its emphasis on diversity, with works that span continents, mediums and voices. For the first time, the collection features representation from an Africa-based gallery, deepening the global reach and cultural richness of the Samsung x Art Basel initiative. Some of this collection will be displayed at the Art Basel, from June 19-22, at Messe Basel in Switzerland.²

A Curated Vision of Global Expression

Handpicked from over 100 submissions, the 38 pieces in the ABB Collection were carefully curated with a focus on artist diversity, medium variety and geographic representation. The collection celebrates both emerging talent and established visionaries, aligning with Art Basel’s dedication to championing contemporary art from all corners of the world.

Highlights include:

• Roméo Mivekannin, “Young woman with peonies after Frédéric Bazille” (2023): A compelling reimagining of classical portraiture from a postcolonial perspective.
• Basim Magdy, “An Intergalactic Messenger Teleported us to a Cave Settlement Ruled by Shared Compassion and Humility” (2022): A vibrant exploration of utopian futurism.
• Zandile Tshabalala, “Pink Blossoms” (2024): A powerful portrait celebrating Black femininity and nature.
• Antonia Kuo, “Willo” (diptych) (2024): A striking dual-panel composition that fuses digital manipulation with analog techniques.

The collection also includes works by iconic names such as Jo Baer, Kibong Rhee and Lynn Hershman Leeson, further enriching the visual and thematic depth of this year’s selection.

ArtCube: An Interactive Hands-on Experience at Art Basel

▲ Jo Baer’s Untitled (1961-1962) shown on Neo QLED by Samsung.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge titled ArtCube³ at Art Basel. This immersive showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork — including selections from the Art Basel Collection — with breathtaking detail and depth.

ArtCube invites visitors to engage with the Samsung Art Store’s exclusive collections and freely experience the premium picture quality. Visitors can also make customized portraits of moving art pieces only available through ArtCube’s tailored curation. In addition to the ArtCube lounge experience, Samsung will host a series of panel discussions featuring influential voices from the contemporary art scene, sparking conversations around technology’s expanding role in artistic expression and accessibility.

Strengthening a Cultural Partnership

Samsung and Art Basel have partnered to introduce curated digital collections that began with the 2024 Art Basel Miami Beach, 2025 Art Basel Hong Kong, and now includes the 2025 Art Basel in Basel. Artworks from Art Basel Hong Kong, launched in March, have gained global popularity among Art Store users, ranking them in top 10 most-viewed art pieces.⁴ This ongoing collaboration highlights the shared vision of expanding the role of displays as vibrant platforms for storytelling and artistic dialogue.

“With the launch of a new collection in the Samsung Art Store for Art Basel in Basel 2025, we’re thrilled to offer our global audiences new ways to engage with our show,” said Maike Cruse, Director of Art Basel in Basel. Our global partnership with Samsung extends the visitor experience beyond the Messe and into people’s homes — creating new entry points to discover the exceptional artists and galleries that define our flagship fair in Basel.”

Completing a Unique Art Experience on Samsung Art TVs

▲ Lynn Hershman Leeson’s Seduction (1985) shown on Neo QLED 8K by Samsung.

Samsung Art Store offers the best way to transform your TV and elevate your home decor with the perfect piece of art for every season, holiday and mood. You can choose from 3,500+ works of art spanning over 800 artists, including the ABB Collection.

Spanning the Neo QLED 8K, Neo QLED, QLED, The Frame and The Frame Pro, which are powered by Samsung Vision AI for AI-enhanced picture and sound, Samsung Art Store is newly available across the Samsung 2025 TV lineup. These TV models also come with new personalized features that bring users closer to all the shows, movies and sports they love. Across the lineup, Samsung offers more ways than ever to transform TV screens into personalized art galleries.

The Art Basel in Basel Collection is now available exclusively on the Samsung Art Store to all Samsung Art TV users.

For more information, visit www.samsung.com.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Samsung Art TV includes MICRO LED, The Frame, The Frame Pro, Neo QLED 8K, Neo QLED and QLED models starting from Q7F and above.
² Event is open to the public from June 19-22, after VIP opening from June 16-18.
³ Samsung Lounge ‘ArtCube’ is in Halle 1, the main exhibition floor inside Messe Basel.
⁴ The information provided is based on the results collected during April 2025.

▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.

“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”

▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.

This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.

At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.

▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.

The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.

▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.

In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:

• Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
  This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
• Blending Old & New: A Fireside Chat with Marc Dennis
  Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.

▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.

Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.

▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.

For more information, visit www.samsung.com.

Angelle Siyang-Le, Director of Art Basel Hong Kong, is a seasoned art professional with a deep understanding of the Asian and global art markets. For over a decade, she has been instrumental in shaping and defining the fair’s vision by fostering connections with galleries, collectors, institutions and the broader arts ecosystem.

Since her appointment as director in 2022, Art Basel Hong Kong has continued to evolve and grow — reflecting the vibrant art scene in Hong Kong and the Asia-Pacific region at large. Her passion for building community has been a driving force throughout her career in the arts, aligning perfectly with Art Basel’s mission to bring people together through meaningful and inspiring art experiences.

Samsung Newsroom sat down with Siyang-Le to explore how Art Basel Hong Kong fosters creativity and collaboration through technology.

▲ Angelle Siyang-Le, Director of Art Basel Hong Kong (Image courtesy of Art Basel)

Vision and Future of Art Basel Hong Kong

Q. What is the vision behind Art Basel Hong Kong?

Art Basel is dedicated to connecting and nurturing the global art ecosystem. Art Basel Hong Kong places a strong emphasis on the Asia-Pacific region, with over 50% of participating galleries coming from this area. We actively support the local art scene through collaborations with various institutions and cultural organizations.

Each of our shows — in Hong Kong, Basel, Paris and Miami Beach — is uniquely shaped by its host city, an influence reflected in the gallery lineup, artwork and parallel programming developed in collaboration with local institutions.

Q. What role does Hong Kong play in the Asian art market?

Hong Kong serves as a pivotal gateway to the broader Asian art market. With its established auction houses, vibrant gallery scene and international collector base, the city remains a key hub for both Western and Asian art. As Asia’s leading art hub, Hong Kong continues to bridge art communities across the region and beyond.

Q. How has Art Basel Hong Kong evolved over the years?

Our fair has evolved alongside Hong Kong’s vibrant art scene, with both continuously inspiring and impacting each other. The city’s cultural landscape has expanded significantly during my time here — invigorated by a new generation of collectors, the opening of world-class institutions like M+ and the Hong Kong Palace Museum and a dynamic surge of commercial, non-profit and artist-run spaces. Internally, we have introduced numerous initiatives and programs as well. I am proud that Art Basel Hong Kong has become a cornerstone of the city’s arts community, with widespread recognition of the fair’s presence this month.

▲ Art Basel Hong Kong 2024 (Image courtesy of Art Basel)

Samsung x Art Basel: Redefining Art Appreciation

Q. As the official visual display partner for Art Basel, how is Samsung Electronics driving the integration of art into everyday life through Samsung Art Store?

The global collaboration between Art Basel and Samsung presents an exciting opportunity to merge world-class art exhibitions with cutting-edge innovations. Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store. Advancements in display technology enable viewers to experience art in new and immersive ways — bringing it into their daily lives and fostering deeper connections.

▲ The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution. While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs.

Q. How do you see this partnership impacting the way people perceive and appreciate art?

Technology-driven initiatives have the power to expand cultural exchange and inspire audiences worldwide. With The Frame, Samsung has already built strong partnerships with leading museums, institutions and artists — bridging diverse artistic practices and mediums. I believe that growing these collaborations will be crucial to further integrating technology into the art world and redefining how people experience and appreciate art in their homes.

Q. What has your experience been like using The Frame in Art Mode?

I had the opportunity to explore The Frame during Samsung’s activation at our Basel and Miami Beach shows last year, and I was truly impressed by how artwork is presented on the screen. I encourage visitors to experience The Frame in Art Mode and observe how various artistic techniques and textures are rendered digitally. While The Frame offers a stunning way to enjoy classic masterpieces, what excites me most is how Samsung Art Store enhances the experience by showcasing emerging artists and fresh artistic perspectives.

▲ A comparison of The Frame Pro’s TV Mode and Art Mode

The Role of Technology in the Evolving Art World

Q. How is technology influencing the presentation and consumption of contemporary art?

Technology plays a crucial role in expanding the global reach of contemporary art and transforming how we experience and connect with it. Digital platforms have redefined accessibility, while AI and blockchain are revolutionizing how art is created, traded and authenticated. Last year at Art Basel Miami Beach, we introduced an AI-powered mobile app to make exploring the fair more intuitive and engaging. Our use of technology is all about enhancing the visitor experience — offering audiences fresh, innovative ways to discover new artwork, navigate the fair seamlessly and connect with galleries.

Q. What changes have you noticed in the art world?

Collector interests are shifting. There is a growing demand for emerging artists and increased recognition of local artists, whose presence in private collections is rising. Additionally, a generational shift is underway as younger collectors take on a more active role in shaping the market.

▲ “Enduring as the universe (天長地久, 2024)” by Ticko Liu displayed on The Frame Pro

Q. What opportunities excite you most about Art Basel Hong Kong’s future?

I’m excited to continue deepening collaborations within Hong Kong’s dynamic arts community and contributing to Asia’s art ecosystem. Strengthening regional and global connections not only enriches the fair but also fosters a broader dialogue around contemporary art. Through meaningful partnerships such as Art Basel’s collaboration with Samsung, we can continue to progress while staying true to our core mission — delivering world-class art fairs for our global community of galleries, artists, partners and collectors.

This year, Art Basel Hong Kong will take place from March 28 to 30 at the Hong Kong Convention and Exhibition Centre. Visitors are invited to explore premier galleries from around the world and discover diverse artistic perspectives through modern and contemporary artwork.

▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.

Samsung Electronics, the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30,¹ 2025 at the Hong Kong Convention & Exhibition Centre.

The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”

Bringing the Art Basel Experience to Samsung TVs

▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes.

To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube,² at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Expanding Samsung’s Digital Art Leadership

While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,³ as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

For more information, visit www.samsung.com.

* The content has been revised to provide more accurate information.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.

¹ Event is open to the public from March 28-30, after VIP opening from March 26-27.
² Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.
³ For models Q7F and above.

▲ Fred Tomaselli’s Irwin’s Garden (detail) (2023) shown on The Frame by Samsung. Photo: Samsung

The Samsung Art Store is available on The Frame, the best-selling lifestyle TV from Samsung that doubles as a piece of art. Subscribers around the world can experience gallery highlights from Art Basel, which joins other renowned collections such as those from The Metropolitan Museum of Art, The Museum of Modern Art and The Musée d’Orsay available on the Samsung Art Store. The latest partnership with Art Basel underscores Samsung’s commitment to making world-class art accessible to anyone with The Frame through its innovative platform. 

Samsung Art Store Subscribers Get an Exclusive Look

Art Basel Miami Beach is the premier global art fair of the Americas with cultural significance attracting thousands of art enthusiasts every year. For the first time, this exclusive experience is being delivered directly to the screens of millions of people through The Frame.

Ahead of Art Basel Miami Beach, Samsung Art Store subscribers will have access to a curated collection of 15+ select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from December 6-8, 2024 at the Miami Beach Convention Center. The collection features pieces from international contemporary galleries, including James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects and Tina Kim, offering subscribers a unique, front-row look at some of Art Basel’s incredible works of art.

▲ Candida Alvarez’s Mostly Clear (detail) (2023) shown on The Frame by Samsung. Photo: Samsung

Founded in 1970 by gallerists from Basel, Art Basel is the world’s premier art fair for modern and contemporary art. This year in Miami Beach, Art Basel will bring together 286 leading international galleries from 38 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.

“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art loving audiences,” said Noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.”

Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, echoed the excitement surrounding this partnership. “Art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people,” Kim said. “Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.”

Samsung Art Store Collectors Lounge To Feature Industry Panels, Interactive Activation and More

As the Official Display Partner of Art Basel Miami Beach, Samsung is hosting a dedicated Samsung Art Store Collectors Lounge from December 4-8 under the concept, “Bringing Art Home,” where attendees can enjoy remarkable artworks on The Frame’s museum-worthy display. In addition, visitors will see The Frame showcased with unique bezels in various colors and designs from DecoTVFrames, an official Samsung partner exclusively available for The Frame.

The Frame will also be installed throughout the fair to present visitors with a variety of vivid screen experiences.

In addition to its dynamic Collectors Lounge experience, Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art world. These sessions include:

• Celebrating Women in Art and Technology — Innovation and Expression
  An engaging panel led by Daria Greene, Head of Global Curation at Samsung. This discussion celebrates the journey of female artists and innovators who are redefining the intersection of art and technology. Gain insights into how digital platforms are amplifying voices and breaking new ground in contemporary art.
• The Future of Digital Art — Innovation, Rights and Connectivity
  Explore the future of digital art in this thought-provoking panel, moderated by Maya Harris, Head of Business Development and Strategic Partnerships at Samsung. This session delves into how technology is reshaping artistic rights, accessibility and the ways institutions and artists connect with global audiences.

As the home for Samsung Art Store, The Frame has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes Pantone Validated ArtfulColor Certification,¹ the industry leading color experts. The Frame is the world’s first and only art TV to achieve this validation, ensuring natural and realistic visuals that wouldn’t look out of place in a gallery. It also sports an Anti-Reflection with Matte Display, helping you limit light distractions so your artwork appears even more true-to-life. The Frame hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches.

The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.² Samsung technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ premium channels on Samsung TV Plus.³ You can also game without a console through Samsung Gaming Hub,⁴ use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.

¹ Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
² Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
³ Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
⁴ Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.

Samsung Electronics today announced a new partnership with F45 Training¹ — a leading global fitness community specializing in group workouts that are fast, fun and results-driven — to bring the brand’s functional training workouts to Samsung TV users via Samsung Daily+.² The partnership with F45 Training will provide free access to a library of cardio, strength, hybrid and recovery workouts, which will grow over the coming months to include additional content, enhancing the at-home fitness experience for global users.

“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”

“For many, the idea of starting a fitness journey can feel overwhelming and intimidating, but that doesn’t mean people should miss out on the life changing benefits of working out,” said Tom Dowd, Chief Executive Officer for F45 Training. “Utilizing the power of technology through this new partnership with Samsung Electronics, users can experience F45 Training workouts from the comfort of their home, getting used to the class formats and building confidence to seamlessly transition to in-person training at one of our world-wide studio locations.”

Since 2013, F45 Training has provided group workouts with innovative technology to an ever-growing community at the company’s studios, spanning 65 countries. F45 Training’s holistic approach to health and wellness has fostered community among its members by offering an engaging and supportive environment for all fitness levels. Through its efficient 45-minute sessions, F45 Training provides access to workouts that deliver results in a shorter amount of time, making it easy to fit exercise into even the busiest of schedules.

“At F45 Training, innovation and technology are at the core of our brand. Our collaboration with Samsung to become the first fitness franchise offering our at-home, on-demand cardio, strength, hybrid and recovery workouts on the Samsung Daily+ platform exemplifies our commitment to staying ahead of the curve”, said Brian Killingsworth, Chief Marketing Officer, F45 Training. “This achievement highlights our relentless drive to integrate cutting-edge technology into our fitness experience, ensuring that F45 continues to lead the industry and redefine what’s possible in the world of fitness.”

Led by a team of diverse athletes, all F45 workouts can be easily modified to fit a variety of needs, ensuring everyone can participate and reap the benefits of the training regardless of where they are in their fitness journey. Through Samsung’s new partnership with F45 Training, Samsung Daily+ app users can enjoy a number of key benefits afforded by F45’s unique workouts, including:

• Functional and Science-Backed Workouts: F45’s workouts improve everyday movements by incorporating exercises that mimic real-life activities. Developed with the latest exercise science, these sessions build lean muscle, enhance cardiovascular health and improve daily functionality.
• Variety of Workouts: The app offers four types of workouts: Hybrid, Cardio, Strength and Recovery. With access to on-demand training and a diverse workout library curated by F45’s Global Athletics Team, users can choose from a variety of workouts, ensuring their routines remain fresh, exciting and never repetitive.
• Community, Support and Motivation: The F45 Life area offers motivational content and links to nearby F45 studios, combining the ease of at-home workouts with the support and motivation of a global fitness community.

The Samsung Daily+ lifestyle hub, powered by Samsung Tizen OS, delivers virtual health and wellness experiences with unmatched convenience and accessibility. Beyond F45 Training, Samsung Daily+ offers extensive health and wellness options through additional partners to provide users with many ways to support their individual fitness journey.

Samsung Daily+ also provides personalized service and recommendations through apps like SmartThings, Samsung Health and Workspace. It allows users to manage daily activities easily with a single interface on Smart TVs and enjoy home fitness, telehealth services, video calls and more.³

For more information on Samsung Daily+, visit Samsung.com.

About F45 Training

F45 Training (“F45” or the “Company”) is a leading boutique fitness franchise platform operating the F45 Training, FS8, and VAURA brands. F45 Training is a high-intensity interval training (HIIT) workout that utilizes proprietary technology, including a proven fitness platform that leverages a rich content database of thousands of unique functional training movements that offer members new workout experiences each day. FS8 is a progressive new fitness concept that remixes the best elements of Pilates, tone, and yoga into a 3-in-1 low-impact, high-energy workout. VAURA is a sensory athletic reformer Pilates experience designed to energize every cell of your body. Additionally, recovery services are available at participating studios including state of the art sauna, cold plunges and percussion therapy. F45 Training is committed to supporting our expanding global franchise network in the high-growth boutique fitness category. Join the pinnacle of fitness franchising with three globally renowned concepts: F45 Training, the leading HIIT training chain worldwide, along with our distinctive Pilates brands, VAURA and FS8. Discover more at https://f45training.com, https://fs8.com and https://vaurapilates.com.

¹ F45 Training app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000), and The Frame worldwide. TV model users can download the F45 Training app through the app store. The content is provided primarily in English and supported with subtitles.
² A lifestyle content hub with curated apps and features designed to enrich your everyday life.
³ Its supported features and apps may vary depending on the country.

— Serge Hamad, photographer

Serge Hamad is a visual storyteller whose multifaceted talents as a journalist, photographer and artist have informed the rich tapestry of his work. Having documented sociopolitical issues in war zones earlier in his career as a journalist, he now captures calm and serene seaside images as a photographer. Hamad’s work, including the highly acclaimed “Relax” series, captures tranquility in his signature style and also supports human rights groups with its impact.

Born in the Mediterranean, Hamad has been profoundly influenced by his lifelong fascination with the sea. His photography, characterized by comforting and reflective qualities, has gained widespread recognition from global audiences. Since joining Samsung Art Store in 2020, his work has gained an even wider following as people have interacted with his art in new ways.

This June, Samsung Art Store added two more of his notable pieces — “Beach #61” in the “Colors of Pride” collection and “Beach #64” in “Hello Summer.”

In an interview with Samsung Newsroom, Hamad shared his creative process and how his background and life experiences shape his art, as well as the profound impact his evocative images have had on viewers.

▲ Serge Hamad

An Artist’s Journey

Q. Please describe your journey into the world of visual arts. What inspired you to move in that direction?

Earlier in my career, I used photography and videography to document various sociopolitical issues as a war zone journalist. In 2011, I decided to shift my focus to capturing more serene and lighthearted scenes with my lens.

With the “Relax” series,¹ my first body of work in fine art, I wanted to share peaceful and placid images with human rights organizations and support them with the proceeds. The public response well surpassed my expectations, so I decided to continue on this path.

Q. Your “Relax” series is well known. What inspired you to shoot a series on the beach?

I was born on the Mediterranean coast, and the sea has always fascinated me. Walking along the beach takes me back to my childhood. I used to love looking at reflections on the water and the way the horizon kept changing.

My multicultural background, being half North African and half Westerner, has profoundly influenced my artistic vision and the themes I explore in my work. This unique blend of cultures allows me to draw from a rich tapestry of traditions and aesthetics, especially when it comes to colors. It has given me a broader perspective, enabling me to see and interpret the world through diverse lenses.

Q. How do you make your beach photography so engaging?

When it comes to capturing an engaging image, planning and timing are crucial. Planning is more than just checking the weather before a shoot — it’s also about selecting the right filming location. For example, I would go to a beach near a marina if I want a shot of a boat on the horizon. To capture a pelican diving into the sea, I would pick a specific beach and go there an hour before sunset. The rest of the atmosphere depends on human interactions with natural elements.

Q. Why does the beach hold so much significance for you?

Consistency is my top priority when developing a collection. I started the “Relax” series at the beach because it is one of the most relaxing places on the planet for millions of people, including myself. I enjoy working at the beach because it reminds me of both the Sahara Desert and the Mediterranean Sea from my childhood.

“I started the ‘Relax’ series at the beach because it is one of the most relaxing places on the planet for millions of people, including myself.”

Collaborating With Samsung Art Store

Q. How do you choose which pieces to share with Samsung Art Store? What emotions or themes do you wish to share? 

I work with Samsung to select pieces that align with a particular themed curation because that way, I can focus on the message delivered to viewers. I strive to convey tranquility and harmony through my pieces on Samsung Art Store.

Q. Samsung Art Store featured “Beach #61” and “Beach #64” in its June collections. Can you share the meaning behind these pieces?

▲ “Beach #61” (2023)

“Beach #61” was shot in California. The rainbow-colored lifeguard house symbolizes tolerance.

▲ “Beach #64” (2023)

“Beach #64” is more of a friendly invitation for the viewer to follow my footsteps on a walk at the beach.

Q. Of all the works you’ve made available on Samsung Art Store, what are your three favorites?

I’d have to choose “Beach #4,” “Beach #37” and “Beach #32.” All three photographs show how humans share nature with seabirds.

▲ “Beach #4” (2011)

“Beach #4” uses a minimalistic approach to convey serenity with natural lines and colors. Before taking this photo, I wondered who would call a taxi to go surfing. It was only when the car approached that I realized it was a lifeguard vehicle.

▲ “Beach #37” (2016)

I couldn’t resist capturing this scene of a seagull resting on a dune that looked like a charcoal painting.

▲ “Beach #32” (2014)

Even if the seagulls in “Beach #32” had left and weren’t in the shot, we would still know that they had shared the dune with humans and enjoyed it together. The footprints of both humans and birds on the same dune symbolize their different influences on nature.

“Embracing culture in our homes is always a great idea, and The Frame does just that.”

Embracing the Future

Q. As an artist, how do you feel about the impact of technology on the art world?

Technology has always impacted my work and influenced my approach to photography. As a photographer, I use various tools every day to express myself — and different situations and subjects calls for different tools. Improving technology means giving artists more powerful capabilities to express themselves, so I embrace both analog and digital tools.

In my opinion, artists in all kinds of disciplines have always benefited from innovations. During my career as a photographer, I have seen the popularization of imaging technology to a level that made it accessible to everyone. I believe this has created new artists and will continue to do so. The main thing to keep in mind, though, is that technology is a tool. The artistic process happens in your own mind.

Q. How do you believe your collaboration with Samsung Art Store and The Frame has changed the way people appreciate art in their homes?

The Frame is a brilliant concept, making art more accessible to a wider audience. Embracing culture in our homes is always a great idea, and The Frame does just that.

Q. Is there anything else you would like to share with our readers?

I’m working on a new series called “A table here, a table there.” I plan to spend a few months traveling along the U.S. West Coast to produce it and hope to share the collection by the end of this year.

¹ All the “Beach” artwork on Samsung Art Store are part of the “Relax” series.

Samsung Electronics today announced it is showcasing its The Frame display lineup at Art Basel in Basel 2024, in its role as the show’s first official visual display partner. This year’s event is being held from June 13 to 16¹ at Messe Basel exhibition center in Basel, Switzerland.

Founded in 1970 by gallerists from Basel, Art Basel, today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. For its 2024 edition in Basel, Art Basel will bring together 285 leading international galleries from 40 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works — by artists ranging from early 20th century modern pioneers to emerging contemporary practitioners. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.

At Art Basel in Basel 2024, Samsung is hosting Samsung The Frame Lounge, an exclusive booth for its lifestyle TV The Frame, under the concept “A New Way of Exploring Art.” Models of The Frame are installed both inside and outside a dedicated lounge, as well as throughout the show, to present visitors with a variety of vivid screen experiences.

“By participating as the first official visual display partner of Art Basel in Basel, The Frame has further established itself as the lifestyle TV we all think of when it comes to digitally displaying art,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We plan to provide more digital art experiences with The Frame, contributing to the expansion of the art ecosystem and pushing the boundaries of technological integration within the art world.”

Samsung’s exclusive booth features The Frame Wall, with 14 models of The Frame displaying works of art that showcase their exceptional QLED 4K picture quality. Inside the booth, a Highlight Zone displays the wide range of remarkable artwork available on Samsung Art Store, while an interactive space called “Find The Frame Zone” allows visitors to enjoy discovering The Frame hidden among real artworks, hung side by side.

The Frame Lounge is also offering two live discussion sessions (titled “The Frame & Chat”) across two days, hosted by Daria Brit Greene, curator of Samsung Art Store, Samsung’s digital art subscription platform. The first interview is with Angelle Siyang-Le, Director of Art Basel Hong Kong (June 11) and the second is with Irene Kim, Global Head of VIP Relations, member of the Art Basel Management Board (June 12). Attendees can hear the insights of these two Art Basel leaders on the trend of art and key highlights of the show, as well as learn more about the meaning and goals behind the collaboration with The Frame.

In addition, to celebrate The Frame’s selection as Art Basel in Basel’s first official visual display partner, Samsung is hosting a session featuring prominent influencers, including Fritz Proctor and Geneva Vanderzeil, which gives them the opportunity to view the exhibition and experience The Frame for themselves.

The Frame was designed with art at the forefront. When it’s not in use, the TV can be used as home décor by displaying artworks or pictures on a premium, QLED 4K screen. And thanks to its Matte Display, users can admire the art clearly, even in bright rooms, making it look even more like a real work of art. Through Samsung Art Store, subscribers have access to over 2,500 artworks from renowned artists, museums and industry tastemakers around the world.

About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives such as the Art Basel and UBS Global Art Market Report. Art Basel’s Global Media Partner is The Financial Times. For further information, please visit artbasel.com.

¹ Event is open to the public from June 13 to 16, after VIP opening from June 10 to 12.

Maike Cruse, recently appointed as the Director of Art Basel, Basel, brings a unique blend of artistic passion and strategic insight to the table. She has extensive art fair experience, having previously led the Gallery Weekend Berlin, Art Berlin (2016-2019) and Art Berlin Contemporary (2012-2016). Having worked as Communications Manager for Art Basel from 2008 to 2011, Cruse is well acquainted with the fair and the city of Basel’s cultural landscape.

In her new role, Cruse oversees the fair’s operations and cultivates a vibrant network of relationships with the world’s leading galleries, collectors and artists, ensuring Basel remains a critical hub for the global art scene. Samsung Newsroom spoke with Cruse about the history of Art Basel and its ambitious future ahead of The Frame’s debut at the fair.

▲ Maike Cruse, Director of Art Basel, Basel

Leadership and Vision at Art Basel

Q. What are your key responsibilities at Art Basel and what motivated you to take on the role of director in Basel?

As Director of Art Basel in Basel, I am leading our flagship fair, overseeing the Basel-based team and working closely with the fair’s network of galleries, collectors and artists as well as nurturing strong relationships with the city’s leading museums, institutions and cultural partners. I’m also collaborating closely together with the Directors of our other three fairs in Paris, Hong Kong and Miami Beach.

When I rejoined as Director of Art Basel in Basel last July, I was thrilled by the opportunity to work with an exceptional, international team. Over the nearly past 20 years, I attended every Art Basel show and maintained an ongoing dialogue with the fair in my previous position as Director of Gallery Weekend Berlin. I am honored to lead this premier event in the vibrant art and culture hub of Basel and look forward to guiding its next chapter.

Q. Could you share how you appreciate art in your daily life, both through your job and outside work?

One great advantage of my job is that I am constantly surrounded by art – something I truly appreciate. Art continually inspires me, and I’m always seeking to discover new artists and projects. I am especially looking forward to all the discoveries I will make at this year’s fair in Basel, where over 250 galleries from 40 countries will once again showcase works of the highest quality.

Q. Art Basel is such a pivotal event for artists and enthusiasts. Can you tell us a bit about the show and its significance? 

Art Basel, established in 1970 by gallerists from Basel, has evolved into the pinnacle of Modern and contemporary art exhibitions worldwide. Our engagement has expanded beyond art fairs through new digital platforms and initiatives like The Art Basel and UBS Global Art Market Report, reflecting our commitment to innovation and the global art community.

 “I would advise our visitors to explore The Frame in Art Mode and observe the distinctions among various techniques and textures displayed on the screen.”

Art Basel X The Frame: Offering New Ways of Accessing Artworks

Q. How do you feel about The Frame becoming the first official visual display for Art Basel in Basel? 

In my view, the digital domain has the potential to enrich the tangible experience of art within our fairs. As fair organizers, our aim is to deliver the best possible fair experience for our international community of galleries, partners, visitors and collectors. This not only entails a rigorous selection process to ensure that the artworks meet our quality standards but also our commitment to integrating new technologies and services into our show.

I am thrilled about this partnership and look forward to the first edition of Art Basel in Basel with The Frame as the official visual display. In addition to its ability to serve as a digital canvas, showcasing artworks from renowned artists and museum collections, The Frame accurately displays vivid color. The Frame’s minimal light reflection is a big bonus as well, ensuring a realistic and immersive presentation of art’s beauty.

I am confident that our partnership with Samsung The Frame will elevate the show experience for our diverse audiences. The technology is remarkable, offering different perspectives on artworks and introducing new methods of displaying information, thereby improving wayfinding and minimizing paper consumption.

▲ Samsung The Frame became the first official visual display for Art Basel in Basel 2024.

Q. Can you tell us about the The Frame Lounge? What can visitors expect from visiting the lounge?

I am excited to see the lounge setup myself. It will feature The Frame in action amidst our bustling show floor. Especially the ‘Find The Frame’ section will be interesting – I’m curious to see how visitors react to this concept¹ where original pieces of art and The Frame will be installed together. The Samsung lounge presenting the frame is to create an open space for exchange, experience and enjoyment, bringing new perspectives to today’s technological innovations.

I would advise our visitors to explore The Frame in Art Mode and observe the distinctions among various techniques and textures displayed on the screen. The thematic selections on display in The Frame Lounge will enable visitors to dive into different scenarios of displaying art with Samsung The Frame. Of course, it is a great opportunity to experience classic Masterworks, but what is interesting to me too is that you can discover so many talented upcoming artists.

“The growing intersection of technology and art is an interesting topic that is also widely discussed in the artworld now.”

Expanding Creative Boundaries in the Digital World

Q. How do you perceive technology’s impact on art, and what future trends do you foresee in this evolving field?

Technology already has a profound impact on art and the art world. For example, technology has made art more accessible to a wider audience through various channels, such as the Samsung Art Store. Viewers can experience art in immersive ways, allowing them to interact and engage with it.

Technology will continue to shape the ways the art world sees, presents and engages with art. Digital innovations have changed the way artists create art, as they increasingly use technology as a medium for their practice, incorporating software or even artificial intelligence. That’s what I love about art – it constantly evolves, with artists experimenting, tapping into new industries and pushing boundaries.

The growing intersection of technology and art is an interesting topic that is also widely discussed in the art world now. As part of this year’s Art Basel in Basel Conversations program, we will host a panel between Ben Davis, National Art Critic Artnet News, New York and artist Cécile B. Evans to discuss the matter, taking place on Wednesday, June 12, at the Auditorium in Hall 1.0 with free admission to the public.

Q. Looking ahead, what do you expect from The Frame and Samsung Art Store?

I believe that technological initiatives have the potential to foster cultural exchange and inspire art enthusiasts worldwide. Through The Frame, Samsung has already established partnerships with renowned museums and cultural institutions, but also artists, thereby building bridges between various forms of artistic practices and mediums. I think collaboration with a diverse range of artists and art professionals is key to further establishing technological initiatives in the art industry.

Unique Features and Programs at Art Basel in Basel

Q. What are the distinctive features of Art Basel in Switzerland compared to Hong Kong, Paris and Miami Beach?

Each of our shows is closely tied to its host city and region, creating distinct, localized experiences. Art Basel in Basel is our largest fair, featuring 285 galleries and an extensive public program. Paris has a strong French influence, Hong Kong showcases 50% Asian galleries and Miami Beach has a significant portion of the galleries coming from North and South America. These fairs complement each other, expanding our international network.

▲ A street view of Basel, Switzerland during Art Basel in Basel 2023

▲ Visitors take in the world’s latest and greatest works at Art Basel in Basel 2023.

Q. What unique aspects set Art Basel in Basel apart from other art fairs?

Our fair in Basel is our flagship fair, the mothership – it is where galleries showcase their finest works, thanks to the very precise selection process of the selection committee. Basel remains a beloved and important city for arts and culture. It offers first-class exhibitions and unique museums and institutions, which leads to an intense and concentrated art experience. It has one of the oldest art museums in the world, the Kunstmuseum, as well as leading private foundations, notably the Fondation Beyeler and the pathbreaking Schaulager. The city’s intimate setting also allows for a close and immersive experience of the fair and all the cultural programming surrounding it.

Q. Do you have any specific programs or content you would recommend for visitors?

Our aim is to address a diverse audience, which is why we offer a generous public program besides our main fair. Our Parcours sector and the Merian are free to the public and very close to the fairground. Curated for the first time by Stefanie Hessler, Director of Swiss Institute (SI) in New York, Parcours will unfold along Clarastrasse up to the Middle Bridge, connecting the Messeplatz with the Rhine. Hessler’s concept for Parcours is a curated exhibition that meanders through empty stores and operational shops, a hotel, a restaurant, a brewery and other quotidian spaces on Basel’s Clarastrasse. Our Conversations program is celebrating its 20-year anniversary this year and will again bring together thought leaders across the art world to discuss the current issues of our time.

Besides our show program, the local institutions host exhibitions that cannot be missed, such as the Summer Show at the Fondation Beyeler or the special exhibition of 100 years of Pan-African art in the Kunstmuseum. This is one of the unique features of Basel – you find first-class exhibitions and cultural events across the city within walking distance or at most a tram ride away.

This year, Art Basel in Basel will run from June 13 to 16 at Messe Basel. Visitors are invited to explore the latest masterpieces from around the world, as well as remarkable works of Modern and contemporary art at Samsung The Frame Lounge, as industry tastemakers share their ideas.

¹ Visitors can experience the challenge of distinguishing between original art pieces and The Frame. Thanks to The Frame’s Matte Display and artful color expressions, visitors can appreciate the details of the artwork. While artworks in the real frame stay still, the artworks on The Frame changes, and visitors will be able to notice it’s a TV.

Carissa Potter describes herself as “a human longing for connection.” Through printmaking, writing and installations, she has pursued this meaningful goal of fostering interpersonal experiences. Her work spans various mediums, capturing the intricacies of such human experiences with emotional depth and resonance.

Potter has held residencies at Facebook, Google and the Kala Art Institute in Berkeley, California. Additionally, her pieces have been featured at the San Francisco Museum of Modern Art (SFMOMA) and Urban Outfitters. Through her company, People I’ve Loved, she has expanded her reach to over 600 stores worldwide.

Her desire for meaningful connections is apparent in her work — which combines words with drawings to create pieces that deeply resonate with audiences. Samsung Newsroom spoke with Potter about her artistic journey and how she uses art to connect with people.

▲ Carissa Potter

Artistic Identity and Philosophy

Q. Please briefly introduce yourself.

I am a person longing for connection. I write books, have conversations, create art installations and process emotions through text and images. My company, People I’ve Loved, has made objects to foster connections between humans and non-humans in Oakland, California, since 2012.

Q. What inspires you the most in your creative work?

There is so much joy in problem solving and thinking things through by creating something. From a very early age, I have asked myself deep questions that require these types of creative thoughts. What about humans make us want to stick through hard moments? How can meanings exist in a meaningless universe?

Mirrors of Emotion as Themes and Narratives

Q. Your openness in sharing personal thoughts and emotions adds a special layer of connection to your artwork. How has this transparency shaped your creations?

For artwork to be visually interesting, there must be some kind of emotional relationship. I gravitate toward art that is somehow reflective of my own experience — almost like holding up a mirror to a life that I either want or have had. Whenever I make something that is hard, painful or beautiful, I have faith that the piece is comforting someone out there.

“Anytime people are open, honest and vulnerable, there is a subconscious invitation for someone to return the sentiment.”

In a visual sense, the idea of connection is most directly communicated using words and figuration. So, that is what I tend to lean on — telling stories that we long to hear, but somehow have had a hard time finding due to societal limitations on what we are allowed to feel. The idea that feelings are responses to external stimuli is emotionally liberating. We don’t have to judge ourselves as good or bad — we just exist and that makes us worthy in and of itself.

▲ Carissa Potter with her daughter Margaret

Q. How do viewers typically respond to these deeply personal dimensions?

Anytime people are open, honest and vulnerable, there is a subconscious invitation for someone to return the sentiment. I try hard to give people the benefit of the doubt and understand that I can feel this way and they can feel that way. Both perspectives hold value.

Then, when someone says, “I feel that way too,” “I found your work when I was going through something so similar,” or “Your work helped me accept my broken self,” I just feel like a part of something greater than myself.

“For artwork to be visually interesting, there must be some kind of emotional relationship.”

Q. In your discussions on emotional granularity, you mention using art as a release for feelings you might not express otherwise. How does art provide a platform for these emotions?

We often wish to say the right thing or do something better. However, our intentions and actions are so influenced by the situation that it is hard to be honest. Through art, you can convey feelings or sentiments about someone that you could never actually say. There is an emotional relief to honestly sharing something with someone you trust and having reciprocated intimacy.

Carissa Potter x Samsung Art Store

Q. “Winter Moon” was a favorite among Samsung Art Store users last winter. What inspires you to choose specific motifs for your seasonal pieces?

If I had to guess why “Winter Moon” was popular, I’d say it’s because it is simple. We live in a complex world, and simple images are like a break for the mind. The imagery is comforting and melancholic at the same time, so there is a neutral emotional tone that I am attracted to. Winter is often portrayed as cold, dark and isolating, but the season can create moments of safety and connection.

▲ “Winter Moon” (2022)

Q. “Bunny Love” and “Flowers for Mom” were featured in Samsung Art Store’s April and May curated collections. Why do you think these pieces resonated so strongly?

At the end of winter, we search for new life — for energy, vitality and things to celebrate and look forward to. Both “Bunny Love” and “Flowers for Mom” are visual representations of what we long for and a reminder of what is in store. Seasonal rituals are important for understanding space and time. In many ways, that is what the images are doing for us — grounding us and telling us we are right where we need to be.

▲ “Bunny Love” (2024)

“There is an emotional relief to honestly sharing something with someone you trust and having reciprocated intimacy.”

Q. What are some other pieces you recommend users to display on their Frame TVs?

During my episodes of depression, I found that tending to plants brings me joy. It is so simple and obvious —but, really for me, it was massively uplifting.

“Plant Wall” features various black plants against a white background. This piece was part of my collaboration with SFMOMA. “A Family of Plants” is a group of plants in terracotta pots. “September Bloom” shows a woman seated with a bouquet of flowers.

To me, plants represent the interconnected nature of being — they make you awe at the complexity of life. There is beauty and life everywhere. Working with plants makes me feel little, yet helpful. And sometimes feeling little is comforting.

▲ “Plant Wall” (2020)

▲ “A Family of Plants” (2024)

▲ “September Bloom” (2023)

Exploring Art in the Digital Realm

Q. How do you envision technology impacting the creation and distribution of art?

I believe all art throughout time has been a collaboration with the available technology. But that is not a bad thing! It could be, but it is also just a reformatting of information and understanding.

I can’t say for sure what everything will look like in the future, but it’s interesting to think about how we are directly harnessing human knowledge when we use emerging tech or AI. In some ways, it is giving form to the collective consciousness.

Q. Have you seen any changes in how people engage or interpret art as digital mediums become more popular?

I love flipping through art and seeing the diverse pieces humans have made. In art school, making something comfortable enough for someone’s home was sort of a faux pas. But now, I think it is valuable if someone likes something enough to want to live with it.

Art is now a lot more democratic. It is magical to be able to enjoy artwork in your home that used to only be accessible in formal institutions. Your flesh and bone can be in one spot while your mind is in a completely different space surrounded by things and people you love.

Q. Is there anything else you would like to share?

I don’t think we discussed nostalgia. Recently, I pondered about why we keep objects. My brain tends to remember the hard things. From an evolutionary standpoint, this makes sense. If something is dangerous, I should remember it.

Yet, there are things that I want to remember that don’t always fall into the neuropathways that serve me to not die — like the good things. Reminders of the sweetness of life, times of connection and joy are more important than ever in recognizing that there will be moments of pleasure again. I think art can do that and so much more.

There is a study that suggested humans are taking less and less emotional risks in life. I find that somewhat depressing. I am interested in building relationships, feeling emotions and getting dirty. I hope that my work will allow people to say what is inside their hearts or on their minds when they don’t have the right words.

Erin Hanson’s artistic journey is as vivid as the landscapes she paints. Drawing from the dramatic hues of Red Rock Canyon in Nevada and the Pacific coast, Hanson uses bold colors and textured brushstrokes in her signature style of “Open Impressionism.”

Through Samsung’s long-standing partnership with Saatchi Art, customers can access her unique works and access her colorful world on Samsung Art Store. Samsung Newsroom sat down with Hanson to discuss the scenery that inspires her and hear how technology is blurring boundaries in the art world by merging the physical with the digital.

▲ Erin Hanson

Letting Creativity Bloom

Q. Tell us a bit about your artistic journey. When did you begin painting?

For as long as I can remember, I’ve always wanted to be an artist. I started with oil paintings when I was 8 years old and explored other mediums — but I was always drawn back to oils since that’s what the masters painted in. When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.

Q. Please tell us more about Open Impressionism.

People kept telling me that my paintings were distinctive and instantly recognizable, so I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I call my style “open” because my inspiration comes from open-air landscapes. I use the impasto technique and keep my impressionistic paintings highly textured without smearing or blending colors. Through decisive brushstrokes, I let the underpainting peek out to give my works the appearance of stained glass or a mosaic.

▲ “Dawning Saguaro” (2021)

Q. Your paintings often feature stunning natural landscapes. What are your favorite locations? How have they influenced your creative process?

My first muses were the rocky landscapes of Nevada and southern Utah — the saturated colors of the scenic desert gave me endless subject matter whenever I went rock climbing at Red Rock Canyon. I’ve now explored many national parks and monuments including Zion, Bryce Canyon, Arches, Monument Valley, the Grand Canyon and Canyon de Chelly.

When I moved back to California, I started exploring Carmel and Mendocino on the Pacific coast. I fell in love with painting the vineyards, oak trees and rolling hills of California’s wine country. Yosemite and Lake Tahoe always draw me in with their dramatic colors and seasons.

“When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.”

Framing Nature’s Beauty

Q. Your painting “Coastal Poppies II” is a favorite among users of The Frame. How did you translate this captivating piece for a digital platform?

“Coastal Poppies II” is inspired by one of my favorite coastal views in California, near Heart Castle and Big Sur. The painting brings me back to a time when the poppies were in full bloom, and I was standing alongside Highway 1 on the edge of the Pacific Coast — looking down into the rich aquamarine water with the salty ocean air blowing into my face. The contrast in colors and textures was so breathtaking that I completed four paintings in this series. The most recent was “Coastal Poppies IV” in 2022.

▲ “Coastal Poppies II” (2020)

“I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I’ve [now] painted more than 3,000 oil pieces in [this] style.”

Q. Can you share how you feel about your work being displayed on The Frame?

I like The Frame because the art is displayed on a wall, right where a real painting would hang. My fans and collectors can experience the brushstrokes and rhythms of texture within the painting which can be difficult to see on smaller displays.

I am also amazed at how well the Frame recreates the vibrant colors of my artwork. My impressionist paintings are all about color, and I love how the Frame captures the colors so accurately!

*Editor’s note: In 2024, The Frame became the first in the industry to earn the Pantone® Validated ArtfulColor certification. The Matte Display also minimizes light reflection to help viewers admire art under overhead room lights or even daylight.

Q. Out of all your pieces that users can display on The Frame, which are your top three picks?

My favorites are “Coastal Poppies II,” “Apple Blossoms” and “Cherry Blossoms.”

▲ “Apple Blossoms” (2023)

“Apple Blossoms” was inspired by a 30-year-old apple tree on my property. Since I moved up to the Willamette Valley in the Oregon wine country, I’ve been attracted to the four seasons in the Northwest.

▲ “Cherry Blossom” (2023)

“Cherry Blossom” captures a grove of blooming cherry trees near my gallery in McMinnville, Oregon. With pink cherry blossoms against a perfect blue sky, the painting is truly a harbinger of spring.

Q. “Apple Blossoms” will be part of Samsung Art Store’s April curated collection, “Spring in Bloom.” What can users expect?

The “Spring in Bloom” collection will capture everything there is to love about springtime. I live in Oregon, where spring arrives after a long, cold and wet winter. It feels like that moment in “The Wizard of Oz” when the world turns to technicolor — almost like someone flipped a switch one night, and the world is suddenly full of daffodils, mustard fields and flowering plum and cherry trees. I hope users get to experience that same kind of wonder and magic when they see this collection.

“My dream is to create an immersive Erin Hanson experience where people can step right into my paintings [in a digital environment] and be surrounded by moving pictures of my artwork.”

Embracing Immersive Art Through Technology

Q. Can you share more about what drew you to work with Saatchi Art, a longtime partner of Samsung Art Store?

Beyond showing its works on The Frame, Saatchi Art is the best online hub for showcasing original artwork. The art collection is well-curated, and there is an amazing variety of styles and mediums. The fact that there is something for everyone makes it a great way for collectors to find new artwork, again and again. I have been selling my work through Saatchi Art for over a decade now. The Saatchi team is always helpful and easy to work with.

Q. Traditional art galleries allow viewers to experience paintings in person and fully appreciate the texture, brushstrokes and scale. How do you think digital formats impact the way people engage with art?

I’ve painted more than 3,000 oil pieces in my Open Impressionism style — and truthfully, I struggled to find ways to share my work with fans and collectors. Although I have several coffee table books and many paper prints, the best way to share my collections is through digital formats.

For digital formats, we typically look for compositions that work well on a long, horizontal layout. To obtain such high-resolution images of my paintings, we use a large scanner in my gallery that takes up the entire room. The scanner photographs the paintings from above using five different light angles, so we can control the amount of shadow that is visible in the final images. This variation gives the illusion of three dimensions, so you can almost reach out and feel the brushstrokes.

In addition, we map my oil paintings to produce high-resolution, three-dimensional textured prints. They’re so lifelike that most people can’t tell the difference between the replica and the original.

My dream is to create an immersive Erin Hanson experience where people can step right into my paintings and be surrounded by moving pictures of my artwork. In a digital environment like this, visitors can appreciate a larger quantity of art than the dozen or so pieces they might see hanging in a gallery or festival setting.

Q. Do you see technology playing an increasingly significant role in the art world? If so, how do you anticipate this trend to unfold in the years to come?

I am sure technical innovators will continue to find new ways to create and share artwork. For example, bigger The Frame TVs would allow art lovers to display even larger works of art on their walls. I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future. A computer may be able to alter and combine different paintings to create a new piece, but the original images were all created by individual artists who viewed the world in their own distinct ways.

Q. Can you tell us about any upcoming projects?

This year, I am traveling to France to follow the footsteps of the impressionists and visit all the famously painted locations in Paris, trailing the Seine to Arles and Le Havre in southern France. I will be visiting the windowsill where Van Gogh sat and painted “Starry Night” and exploring the gardens Monet so famously painted. This has been a dream of mine for several years, and it is finally coming true. Afterward, I plan to create a collection of French-inspired works in homage to the 150th anniversary of the first impressionist exhibition.

The works from this collection, “Reflections of the Seine,” will be released in September. You can read more here: erinhanson.com/Event/ReflectionsoftheSeine.

▲ Pez Dispenser (1984), one of Basquiat’s most recognizable artworks, displayed on The Frame

Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers.

Jean-Michel Basquiat was a beacon of innovation and social commentary, with his work not only featured in galleries and museums worldwide, but also igniting a powerful conversation on cultural complexities. Artestar and The Estate of Jean-Michel Basquiat continue to honor his prolific legacy by showcasing his art and its underlying messages, striving to engage with audiences worldwide to ensure his visionary work remains accessible and influential.

“The ability to bring Basquiat’s iconic artwork directly into your home with Samsung Art Store is an exciting opportunity for global audiences to experience his work in a new and powerful way,” said David Stark, Founder and President of Artestar, the international brand licensing and consulting agency representing the Estate of Jean-Michel Basquiat. “Basquiat’s work continues to spark important conversations and encourages us to look at our worlds differently. This partnership on The Frame’s digital canvas allows his pieces to be experienced in anyone’s home, helping to share his work and honor his legacy.”

The new collection features unique pieces from throughout Basquiat’s career. Among the works available to Art Store subscribers are Bird on Money (1982), a stunning tribute to Charlie Parker. Also included is Boy and Dog in a Johnnypump (1982), King Zulu (1986), which offers a large color block of blue in his more refined late style; and a dual portrait with Andy Warhol, Dos Cabezas (1982), which like many of his works pulls inspiration from his Puerto Rican heritage.

This body of work was curated specifically for Samsung Art Store, adapted for a 16×9 format and were chosen based on their ability to be reproduced accurately, in keeping with Basquiat’s legacy.

Jean-Michel Basquiat emerged as one of the most significant artists of the 20th century, his work rich with themes of heritage, identity and the human experience. Beginning his career as a graffiti artist in New York City under the pseudonym SAMO, Basquiat later transitioned to canvas to express his unique blend of symbolic, abstract and figurative styles. His art, characterized by intense colors, dynamic figures and cryptic texts, delves into topics such as societal power structures, racial inequality and the quest for identity. Basquiat’s impact was monumental, leaving a lasting legacy in the art world that explores social issues through his interest in pop culture and his own deeply refined neo-expressionist style.

▲ Mitchell Crew (1983), shown on The Frame via Samsung Art Store

Since its founding in 2019, Samsung Art Store has been committed to bringing art from the world’s most renowned museums and important artists into homes across the world. The addition of the Basquiat collection significantly broadens the range of contemporary American artists whose works are now globally accessible for display.

“Jean-Michel Basquiat’s work stands completely alone in the history of contemporary art, which is why it was essential that some of his most brilliant pieces were represented in Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “Basquiat’s preeminent place in our culture and unique message to the world is as necessary today as it ever was, and we’re so proud to help share that message and expand on his legacy.”

Basquiat’s work has been celebrated with numerous retrospectives and is held in prestigious collections globally, including those of the Museum of Modern Art, New York; The Metropolitan Museum of Art, New York; The Whitney Museum of American Art, New York; The Menil Collection, Houston; and the Museum of Contemporary Art, Los Angeles. His work continues to inspire new generations, embodying a bridge between street art and high art and challenging societal norms.

Explore Thousands of Works From Artists and Institutions Around the World

Alongside these new Basquiat pieces, viewers can explore thousands of additional artworks from masters such as Dalí and Van Gogh in Samsung Art Store,¹ available for instant display on The Frame. Additionally, in Samsung’s Art Store you will find work from major global institutions including The Metropolitan Museum of Art, Tate Collection, the National Palace Museum in Taiwan, the Prado Museum in Madrid and the Belvedere Museum in Vienna.

Samsung also recently refreshed The Frame line-up, with the new series now available for purchase. The 2024 line-up offers Pantone Art Validated Colors, so that every piece of art appears even more realistic, plus new Samsung Art Store – Streams, a complimentary set of regularly curated artworks sampled from Samsung Art Store. The Frame is even more energy efficient when in Art Mode, automatically adjusting the refresh rate so you can enjoy high-quality art, while conserving energy.²

ABOUT JEAN-MICHEL BASQUIAT

Jean-Michel Basquiat is one of the best-known artists of his generation and is widely considered one of the most important artists of the 20th century. His career in art spanned the last 1970s through the 1980s until his death in 1988 at the age of 27. Basquiat’s works are edgy and raw, and through a bold sense of color and composition, he maintains a fine balance between seemingly contradictory forces such as control and spontaneity, menace and wit, urban imagery, and primitivism.

ABOUT ARTESTAR

This partnership was done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives. Artestar connects brands with artists — curating and managing some of the world’s most recognizable creative collaborations. Learn more at artestar.com.

¹ A single user subscription for Art Store costs $4.99/month or $49.90/year.
² This feature applies to the 55’’ display and above.

This year, Art Basel’s Basel fair will host 286 galleries from 40 countries and territories taking place at Messe Basel from June 13 to 16.

▲ Samsung’s Lifestyle TV ‘The Frame’ became the first official visual display for Art Basel

Samsung The Frame Lounge is a booth dedicated to The Frame at Art Basel in Basel 2024 where visitors will be able to enjoy remarkable works of modern and contemporary art through The Frame’s cutting-edge display.

The Frame is a lifestyle TV that doubles as a digital canvas, displaying artwork or pictures on the screen when the user is not watching TV. Users can access more than 2,500 pieces of art including works from the most distinguished artists, museums, and industry tastemakers through Samsung Art Store, a subscriber-exclusive service.

The Frame is especially well suited to display art in events like Art Basel as it minimizes light reflection with the Matte Display, allowing people to admire art under overhead room lights or even daylight. Earlier this year, The Frame also became the first in the industry to earn the Pantone® Validated ArtfulColor certification, which highlights its exceptional color reproduction capability.

▲ The Frame will display various works of modern and contemporary art at Samsung The Frame Lounge, a booth dedicated to The Frame at Art Basel in Basel 2024

“The Frame is a display that has the power to deliver the artist’s message as well as the beauty of the work itself,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “We are especially excited to provide art lovers with a special screen experience on The Frame through this collaboration with Art Basel.”

Samsung Electronics aims to solidify The Frame’s reputation as a conduit for art by introducing an immersive digital experience for art enthusiasts worldwide.

▲ The Frame, in 2024, became the first in the industry to earn the Pantone® Validated ArtfulColor certification

▲ The Frame was announced as the official visual display for Art Basel 2024

¹ Samsung The Frame Lounge will be located in Hall 1, adjacent to the Unlimited sector, at Messe Basel during Art Basel in Basel 2024. Title and location subject to change without prior notice.

Since last year, Samsung Art Store users have been able to display iconic artwork from The Metropolitan Museum of Art (The Met) on The Frame — transforming the TV into a digital canvas that infuses artistic flair into any space. By partnering with Samsung, the public has a chance to view historical artifacts through immersive digital experiences that can be enjoyed from home.

The Met seeks to expand art education while exploring new ways for technology to positively impact cultural exchange and inspire audiences around the world. The goal is to bridge the gap between the past and the present to create a future where beauty and creativity can flourish anywhere.

Samsung Newsroom sat down with Stephen Mannello, Head of Retail and Licensing at The Met, to discuss the partnership with Samsung and how technology can positively influence the museum experience.

▲ The Metropolitan Museum of Art has partnered with Samsung Art Store to democratize access to its world-class collection of art.

A New Partnership for the Digital Age

Q. What is your role at The Met? How do you influence the museum and visitor experience?

I’m the Head of Retail and Licensing at The Met which means I work with The Met Store and our licensees to develop products, publications and experiences that draw from the museum’s vast collection of art spanning 5,000 years and bring it into the hands of consumers around the world.

My role offers a unique opportunity to create a connection with visitors and consumers through products that engage, educate and inspire them to experience The Met’s 19 different collection areas in new ways. Proceeds from our work go back to support the study, conservation and presentation of The Met’s collection, so there is a tangible impact to the products and experiences we develop.

“We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen.”

Q. What was the initial focus for The Met when it began collaborating with Samsung Art Store last fall?

Working with Samsung Art Store allowed us to step into a unique space where technology meets digital innovation and interior design. Our inaugural collection spans time and place to include highlights from The Met’s 17 curatorial departments which users of The Frame can explore and display in their homes.

Sharing these beloved works with Samsung Art Store has allowed us to present a small part of what The Met has to offer to a global audience of art and design lovers like never before — and this is only the beginning of what we hope will be a longstanding relationship. We look forward to sharing more of our collection and exploring different thematic offerings that inspire and delight Samsung Art Store users in the future.

Q. Over the past few months, how have The Frame users responded to The Met’s collection?

We were overwhelmed to see how popular artwork from The Met has been on the platform. It is a true testament to the enduring appeal of pieces like Vincent van Gogh’s “Wheat Field with Cypresses” or Emanuel Leutze’s “Washington Crossing the Delaware” — both of which are popular attractions in our galleries and translate beautifully when experienced digitally on The Frame.

▲ “Wheat Field with Cypresses” by Vincent van Gogh on The Frame

Impressionism With The Met and Art Store

Q. Samsung Art Store will feature a selection of Impressionist works this month from The Met’s collection. What is the significance of this new selection?

The Impressionist movement began in 1874, just four years after The Met was founded. While the two events are independent of each other, there is an interesting parallel in the revolutionary spirit of artists like Edgar Degas and Camille Pissarro — who led the charge in this radical style of artmaking that put a new emphasis on everyday life — and the foundation of The Met which sought to democratize art by bringing it to the masses.

Since the foundation of the movement 150 years ago, The Met has become home to dozens of renowned Impressionist pieces that endure as visitor favorites. The visual splendor of this artwork is supported by so many wonderful stories. For example, “The Monet Family in their Garden at Argenteuil” was painted by Edouard Manet in 1874 while the two artists were vacationing near one another. As this piece was being made, Monet in turn painted Manet, and Renoir simultaneously painted “Madame Monet and Her Son” (now in the National Gallery of Art in Washington, D.C.). These works of art speak volumes about the vibrant creative exchange that took place between Impressionists at the outset of the movement.

Q. Out of the artwork selected for Samsung Art Store, which three would you recommend for The Frame?

▲“View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm–The Oxbow” (1836) by Thomas Cole

First is Thomas Cole’s “View from Mount Holyoke, Northampton, Massachusetts, after a Thunderstorm–The Oxbow” (1836). This impressive Hudson River School landscape painting juxtaposes untamed wilderness and pastoral settlement to spotlight the beauty of American scenery — with a vast array of possible interpretations to the artist’s message. Hidden in the foreground, Cole includes himself at his easel capturing the breathtaking scene. The fine details and enigmatic nature of the work make for captivating viewing at home.

▲ “Circus Sideshow (Parade de Cirque)” (1887-88) by Georges Seurat

Next is Georges Seurat’s “Circus Sideshow (Parade de Cirque)” (1887-88). This groundbreaking painting is the artist’s first nighttime scene and the first to depict popular entertainment. At the time this piece was made, the parade, or sideshow, was a free attraction designed to lure passersby to purchase tickets to the main circus event. The excellent details of this Pointillist composition are especially easy to appreciate on the Frame.

▲ “Still Life with Apples and a Pot of Primroses” (ca. 1890) by Paul Cézanne

Finally, I’d recommend Paul Cézanne’s “Still Life with Apples and a Pot of Primroses” (ca. 1890). This elegant still life was once owned by Claude Monet — an enthusiastic gardener — and was gifted to him by the painter Paul Helleu who famously created the astrological ceiling design at Grand Central Station. With its bold colors and graphic lines, this beautiful work demonstrates Cézanne’s mastery of the still life and is sure to enhance any room.

Q. In your opinion, how has The Met leveraged The Frame and Samsung Art Store to further support its aspirations to bring audiences across different countries and cultures together and draw unexpected connections?

This digital activation has offered a powerful extension of the museum experience at home. Just like visiting galleries, different works resonate with different people at different moments in their lives. It is exciting to see users continually select and change the artwork on display in their homes to suit their mood, design aesthetic or even season. Visiting museums should be about discovery and curiosity with an element of the unexpected. The Met’s feature on Samsung Art Store is a successful example of translating a physical experience into a digital one.

Technology’s Impact on Art and Accessibility

Q. How do you perceive the impact of art on individuals and its influence on collective culture? How does The Met contribute to that impact?

The Met is a space for everyone to be inspired, learn and discover unexpected connections across time and place. Our collection highlights more than 1.5 million examples of human creative achievement from around the world — allowing visitors to the museum and our website to immerse themselves in art. Experiencing The Met and its pieces offers an opportunity to reflect, ask questions and explore untapped creativity and ideas.

“There is an interesting parallel in the revolutionary spirit of [the Impressionist movement] that put a new emphasis on everyday life and the foundation of The Met which sought to democratize art.”

Q. In your opinion, why is it essential to democratize access to art by making it available to a wider audience through platforms like Samsung Art Store?

We believe that art is for all, but many individuals who come to The Met may only visit once in their lifetime. Expanding access through digital activations, products and experiences allows us to have a lasting relationship with art lovers around the world. We hope that sharing The Met’s collection on The Frame can help spark meaningful dialogue about culture and creativity in the past, present and future.

Q. What role do you see technology playing in enhancing the museum experience, especially in the context of digital art platforms like Samsung Art Store?

Engaging with art enthusiasts digitally allows us to spotlight pieces across The Met’s collection in new ways, enabling discovery and exploration. That might mean viewing works that are not on display in the galleries, learning the stories behind the art and artists or zooming in on details — but these are just the early possibilities of bringing physical works of art into the digital space. We are looking forward to evolving and experimenting with how we continue The Met’s mission to bring art into the everyday, and technology is an essential mode of making that happen.

“Wellness should be central to our routines, so building healthy habits through Samsung Daily+ makes it convenient to incorporate health and wellness into all different aspects of daily life,” said Demian Hyun, Vice President and Head of the Experience Planning Group of Visual Display Business at Samsung Electronics. “This new partnership underscores Samsung’s commitment as the leader in the global display industry to promoting thoughtful, interconnected health experiences aimed at bettering the lives of consumers.”

On the FlexIt app’s online portal, users can find, book and pay for exclusive one-on-one virtual fitness sessions directly on their TVs. With a camera connected — whether it be via a supported webcam³ or a smartphone — virtual health professionals⁴ provide real-time feedback, adjust workouts and offer form modifications to foster a supportive, safe and effective workout environment.

The FlexIt app helps users approach their health in a more holistic way; in addition to workout content, FlexIt offers nutrition training, low-impact wellness activities like meditation and yoga, and physical and occupational therapy. By working virtually with a trainer who understands their personal fitness journey and wellness goals, users craft an attainable routine that suits their needs and lifestyle, all from the comfort of their home or any other location with a connected device.

By housing services such as FlexIt, Samsung Daily+ is paving the way for the future of virtual health and wellness experiences through its convenience and accessibility to build productive and convenient daily routines. Samsung Daily+ serves as a new lifestyle hub for Smart TV users, allowing them to conveniently enjoy a wide range of premium lifestyle services and features — such as home fitness, telehealth services, video calls and more — using one single interface.

“Through the innovative FlexIt app for Samsung, we’re furthering our commitment to making fitness more accessible than ever. By delivering personalized, one-on-one immersive training experiences directly to your living room, we’re extending our reach to a broader audience, empowering individuals to achieve their wellness goals with ease and convenience,” said Austin Cohen, FlexIt’s Founder and CEO.

During CES^® 2024, Samsung gave consumers an early look at Samsung Daily+ and the FlexIt app on its 2024 Neo QLED 8K. Richard Friedman, FlexIt’s Senior Vice President of Technology, joined the Samsung team in Las Vegas to showcase how the FlexIt app integrates with Samsung TVs. Samsung Daily+ is also a 2024 CES Innovation Awards Honoree, having been recognized as a unique smart home service with an open ecosystem that integrates third-party services.

For more information on health offerings on Samsung’s TV lineup, visit Samsung.com.

About FlexIt

FlexIt has revolutionized the fitness and wellness industry through its innovative, cutting-edge technology, offering a comprehensive approach to holistic well-being for consumers and enterprises. Its core solution centers around live, one-on-one, two-way personal health and wellness sessions with fitness and wellness experts, accessible through both web and app platforms. FlexIt’s platform goes beyond just fitness training, embracing holistic well-being through nutrition coaching (led by registered nutritionists with a focus on weight loss), low-impact wellness activities (yoga, meditation, stretching and dance), health coaching, and physical and occupational therapy (covering preventive, pre/post-natal, senior and recovery), offering 28 health modalities on the platform.

Our comprehensive and innovative approach has earned us recognition within the industry. FlexIt has been selected for the Best Budget-Friendly Coaching App of 2023 by Women’s Health, the Best Personal Trainer Apps of 2023 by Forbes, and the Best Fitness Apps in 2023 by Oprah Daily and has been awarded by Men’s Health, Inc. 5000, US News & World Report, among many others.

For media inquiries, please contact:info@flexit.fit

¹ Availability varies by model and region. The FlexIt app will be available through Samsung Daily+ on all 2024 TV models: Neo QLED 8K, 4K, OLED, UHD (above DU7000) and The Frame. OS upgrade is scheduled to be provided for select 2023 TV models during the second half of 2024. 2022 and 2021 TV model users can download the FlexIt app through the app store.
² Starting this year, Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface. With Samsung TVs at the center of the home, users can enjoy the benefits of the latest innovations and seamless connectivity between devices in their day-to-day lives.
³ Logitech Webcam (C930e, C922 PRO STREAM WEBCAM, C925E, C920s Pro HD Webcam, HD Pro Webcam C920, C920-C, C930c, HD Pro Webcam C920, StreamCam), Samsung (SC-FD100B)
⁴ English- and Spanish-speaking FlexIt health professionals and trainers

Samsung Newsroom sat down with Smith to discuss her artistic journey and the inspiration behind some of her work.

▲ Shinique Smith poses in front of one of her works

From Early Creative Exposure to a Varied and Flourishing Career

Q. Tell us a bit about yourself and your career as an artist. How did your early exposure to the art world influence your career?

I was born, raised and educated in Baltimore, Maryland. My mother made certain that creativity was integral to my upbringing. What began as arts and crafts in my early childhood inspired me to attend the Baltimore School for the Arts, where I completed my undergraduate and graduate studies in fine art and arts education.

In addition to my more than 12 years of arts education, my mother’s creative and intellectual endeavors — including fashion design, science, world religions and spiritual practices — were all influential and have become the conceptual core of my artistic practice.

Art has shaped my worldview since it is a lifelong study, pursuit and career.

Q. You work with many different media, ranging from sculpture to painting. What is your favorite to work with?

I consider sculpture and painting to be opposite sides of the same coin, and my favorite is when they influence each other. I create with many materials — paint, fabric, collage, photography and performance. I enjoy finding the connections and harmonies that resonate between them.

Q. Tell us a bit about your artistic process. How do you get from start to finish on a project?

Drawing is the foundation of my artistic process. I draw sketches of sculptures that I’ve already made or plan to make in the future. This keeps my mind and hands coordinated and fresh. Paintings begin with words translated into gestures on paper or canvas. From there, I build layers, edit and find connections of color and meaning in the elements that I add. The process is almost entirely intuitive.

Q. Do you recall a pivotal moment or experience in your career that still influences your work?

“Twilight’s Compendium,” a site-specific installation at the Denver Art Museum, is one of my most signficant works. I used my body to make prints on the wall and combined them with sculpture and collage to create my first large-scale installation. It was a catalog of blues and a collection of marks that I learned throughout the process — which I continue to use now.

An Intimate Museum in Samsung’s Art Store

Q. Your work has been displayed at institutions ranging from the Museum of Fine Arts in Boston to the New Museum in New York. How does displaying your work on The Frame compare to displaying it inside museums or galleries?

Both platforms grant access to a wide audience. In museums, the viewer must take in the work in a more public, fast-paced environment. The Frame, on the other hand, is like having a piece of the museum in an intimate space, giving the viewer more time to explore details of the work.

Q. You have a collection of public works in cities like Los Angeles, Chicago, San Francisco and more. How do you feel public works like these compare to your work that is widely available to users of The Frame?

My public works are available for people to see while in transit. They are monumentally scaled, from 60 to 150 feet. Some are indoors and at ground level, and others are outside and so high in the air that viewers must be at a distance to see the whole piece. All my works — wherever they are found — reveal intricate details upon closer observation, similar to viewing art on The Frame.

Q. What pieces would you recommend users display on The Frame? Please give a brief explanation of each.

▲ “Angel” (2011)

“Angel” is a composite of three images I shot of one of my favorite hanging sculptures. With pink and rainbows, this piece is great to display on The Frame since not everyone has space for work like this in their home.

▲ “Dusk” (2012)

“Dusk” is a fabric wall sculpture and the only one that became a landscape made from clothing in my closet. I’m inspired by our quest for paradise and utopia through our keepsakes. For users, I hope it could be like viewing an imaginative rolling hill through a window.

▲ “Memories of my youth streak by on the 23” (2019)

“Memories of my youth streak by on the 23” is new to The Frame, and it is my favorite part of a mural-like mixed media painting. Through the cut mirrors, the viewer catches glimpses of themselves in the work — like my experience riding the bus to school as a teenager or seeing my window reflection against the cityscape.

Technology and Artistic Accessibility

Q. Do you feel there are any advantages to displaying your work digitally, such as on The Frame?

I love seeing my work in different scales and mediums. The Frame is a beautiful platform that gives the viewer the advantage of both variety and intimacy.

Q. Throughout your career, how have you seen technology influence the art world? How do you see this changing in the future?

Anything that causes a shift in society is reflected in the art world — technology has evolved so drastically that it has changed modern society with home computers, wireless cable TV, the internet and social media.

Disposable cameras and camcorders gave people wider access to photography and videography. Now, everyone can film, document and share every increment of life through their smartphones.

Looking to the future, everyone is talking about AI and using it to think and create for people. As we continue this exploration, I hope we will continue to rely on our own abilities and creativity.

Q. Do you have any upcoming projects you’re able to tell us about?

“Metamorph” will open in April at the Monique Meloche Gallery during EXPO Chicago. The exhibition will showcase new paintings, sculptures and works on paper inspired by butterflies, transformation and resilient beauty.

This July, I will also present a new large-scale sculptural installation at the Indianapolis Museum of Art at Newfields.

My latest exhibition, “Parade,” recently opened at The John and Mable Ringling Museum of Art. The synergy between my contemporary fabric works and the adorned, draped figures of European master paintings is striking. Available until January 2025, the gallery will feature various talks and performances starting this May through the fall.

Visit Samsung Art Store in The Frame to see more of Shinique Smith’s artwork.

“Marimekko has always appreciated the beauty and joy of everyday life,” said Sanna-Kaisa Niikko, Chief Marketing Officer at Marimekko. “We are excited to bring our bold patterns as everyday art to new audiences. In this collaboration with Samsung, we are particularly happy to celebrate the 60th anniversary of Unikko.”

▲ Unikko, which celebrates its 60th anniversary this year, is among the 40 timeless Marimekko prints that will be available on Samsung Art Store

Samsung Art Store and Marimekko: Where Art Meets Innovation

Samsung’s commitment to innovation takes a stylish turn with this limited edition collaboration that brings a carefully curated library of 30 timeless Marimekko prints to The Frame. To reflect the changing seasons, users will be able to transform their TVs with three rotating collections of 12 prints.

The partnership will offer a generous portfolio of art created by the following artists:

• Maija Isola, the designer behind the renowned Unikko flower pattern and over 500 others for Marimekko
• Fujiwo Ishimoto, an award-winning Japanese designer who has worked with the brand since the 1970s
• Katsuji Wakisaka, a Japanese textile designer known for his organic shapes and bold colors
• Vuokko Eskolin-Nurmesniemi, a Finnish textile designer celebrated for her functional and timeless designs
• Maija Louekari, a designer who combines narrative line drawings with striking, colored surfaces

“Samsung is proud to announce the first addition of a Finnish design house to Samsung Art Store,” said Sofia Monteiro, Product Manager for Samsung Art Store Europe. “Our vision with this partnership is to deliver timeless designs directly to users, allowing them to personalize their homes with a touch of Finnish creativity. We hope to continue bringing value to our appreciated users through this selection of iconic designs and tasteful prints.”

The Marimekko designs will be available on Samsung Art Store — an exclusive subscription service for The Frame, where users can browse and choose from more than 2,500 pieces from notable artists, museums, galleries and design companies.

¹ Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bag and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2022, the company’s net sales were EUR 167 million and comparable operating profit totaled EUR 30.4 million. Globally, there are roughly 150 Marimekko stores, and online store servers customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 460 people. The company’s share is quotes on Nasdaq Helsinki Ltd. www.marimekko.com

His photography, which has traversed continents and cultures, is now available for The Frame, Samsung’s lifestyle TV. Through Samsung Art Store, his visual narratives find a place in homes around the world.

Samsung Newsroom sat down with McCurry to talk about his inspiration and how technology can immortalize the stories told through his photography.

▲ Steve McCurry

Finding Universality Through a Camera Lens

Q. Do you have any significant moments or experiences that have influenced how you approach your work as a photographer?

I have always had a desire to travel and push boundaries. After graduating from Pennsylvania State University and working at a newspaper for two years, I bought a one-way ticket to India with the money I had saved. I spent two years traveling throughout India and Nepal, photographing for a variety of magazines.

In the spring of 1979, I stayed at a small hotel in Chitral, Pakistan — where I met some Afghan refugees from Nuristan who explained that many of the villages in their area had been destroyed. I told them I was a photographer, and they insisted that I come and capture the civil war. I had never photographed an area of conflict before and wasn’t sure how to react.

After a few days, I walked with them over the mountains into Afghanistan and spent nearly three weeks photographing life there. I was astonished to see so many villages that had been virtually destroyed and abandoned. The roads were all blocked or under government control, so we had to walk everywhere. During this time, I met some people who I became close to.

I was touched by the culture and beauty of the country. It was a different way of life with no modern conveniences, and I was drawn to the simplicity of that lifestyle. Everything was reduced to the basics — and that has made me return to Afghanistan time and time again.

Q. You are well known for capturing raw emotions and intimate moments. How do you establish trust with your subjects, especially in culturally diverse settings?

In my experience, most people are approachable. I find that once you explain what you are doing and how you can bring them into your process, people will open up and let you take their pictures.

My photographs are how I observe the world and my surroundings. For me, the goal is to find some sort of universality among people across a huge variety of conditions. If I am successful, my artwork should be universally understood by anyone who has experienced the human condition, regardless of their circumstances.

Q. Among your photographs, do you have a favorite?

I took one of my favorite pictures when I was in an old part of Rajasthan, India. The whole city is painted in a wonderful blue color. I came across a corner and discovered children had left handprints on the wall during a festival. I thought, “What a great picture it would be if I could get people walking in or out of the frame.” After standing for about two hours, one little boy dashed through, and I caught him mid-stride. I was — and still am — happy with the picture.

▲ “Boy Playing,” Jodhpur, India (2007)

From Lens to Living Room

Q. How have users reacted to your work on The Frame this year?

The response has been excellent. Users are excited to have such a wide range of artwork available on The Frame to keep their home interiors fresh.

The Frame allows users to discover and appreciate new artists and artwork. It is amusing to see my work alongside classic masterpieces by Van Gogh and da Vinci, as well as many other up-and-coming artists.

Q. Does displaying your art on The Frame differ from displaying your art in museums and galleries?

The Frame allows users to transform their television into a dynamic art display. They can exhibit images in their home that they may not be able to see in person at museums. Although nothing beats seeing artwork in person, The Frame is a great way to experience art from the comfort of your own home.

Q. What pieces would you recommend users display on The Frame? Please give us a brief explanation of each.

For centuries in Tibet, prayer flags embellished with sacred writings have been hung with the belief that goodwill and compassion will be spread to all living beings as the wind passes over them.

▲ “Prayer Flags,” Tibet (2005)

I spent two weeks with flower vendors as they plied their wares along the shores of Dal Lake in Kashmir, India. The act of buying and gifting flowers is deeply embedded in the region’s traditions and integral to the aesthetic and economy. Their shikaris,¹ filled with blooms, offered a deep sense of tranquility and provided a welcome contrast to the hustle and bustle of the surrounding town.

▲ “Dal Lake,” Srinagar, Kashmir (1999)

▲ “Boat in India,” Srinagar, Kashmir (1999)

Photography in the Digital Age

Q. Could you describe if and how technology has changed how you work over the years?

I worked exclusively with film for most of my career, but I have fully embraced digital technology these days. While it hasn’t changed the way I see my work or the way I photograph, technology has undoubtedly altered the process — allowing me to work in much lower light and more complex situations than I could in the past. Nonetheless, the same truths apply to any image regardless of the technique that went into crafting it. There’s impermanence about all things and nostalgia about things in the past — but I prefer to look to the future.

Q. How does the digital format of The Frame compare to other platforms where you have shared your work, such as galleries, museums or even magazine covers?

Each medium has its advantages. Digital art is virtually permanent, and exposure to heat and light doesn’t affect color — but the medium can be a matter of personal preference. Many museums are supplementing their exhibitions with multi-media presentations, merging different formats. It will be interesting to see what the future holds since technology is evolving every day.

The Frame is a wonderful way to see pictures in a more intimate home setting. I remember getting off a plane and seeing one of my pictures on a huge screen at JFK Airport in New York. It was surreal to see my work enjoyed by thousands of people passing through the terminal. Similarly, The Frame allows people to view art more comfortably — adding a new dimension to the experience.

Q. In this digital age where most people use their phones as cameras, how do you see the role of professional photographers evolving?

The medium, platform or technology — whether it’s Instagram, digital or film — is not important. Successful photography has to be about telling stories and being creative, having your own interpretation and voice to say what is important to you and conveying those emotions through your photographs.

Q. What is next for you in the coming year?

I will soon be traveling to Antarctica and working on a new book of short stories.

Visit the Samsung Art Store in The Frame to see more of Steve McCurry’s work.

¹ (In Kashmir) A light, flat-bottomed houseboat.

Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.

Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.

“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”

“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.

At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.

Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”

“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”

While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.

With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.

Photos from both games can be shared instantly via Quick Share¹ or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.

Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.

Availability

Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.

¹ Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.

“We’re thrilled to bring the power and vitality of this contemporary master to the Samsung Art Store,” said Seline Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Keith Haring created a visual language that is recognizable around the world and we’re delighted to provide these artworks on a digital platform for our global audience to enjoy at home.”

Keith Haring, one of the most renowned young artists of his time, was a quintessential representation of New York urban street culture in the 1980s. Inspired by the street art that characterized the city, Haring began exhibiting his work in galleries and museums around the world. He also participated in social awareness projects, including literacy campaigns and anti-AIDS initiatives.

Samsung Art Store users can now display works such as “Radiant Baby,” “Retrospect” and “Untitled (Dancing Dogs)” making these iconic Haring artworks more widely available to consumers worldwide. The selection is also specially curated and optimized for The Frame’s 16:9 screen ratio.

“Working with Samsung Art Store felt like a great opportunity to share Keith Haring’s iconic artwork with a global audience,” said David Stark, the Founder and President of Artestar, an international brand licensing and consulting agency representing the Keith Haring Studio. “Keith lived by the ethos of ‘art is for everybody,’ and The Frame allows his work to enter the homes of fans and newcomers alike. We hope this collection will spark interest in Haring and his legacy.”

Throughout his career, Haring produced art not just as a creative outlet, but also for the betterment of his community. He created numerous murals, sculptures and paintings to benefit hospitals, underprivileged children’s groups and various community health organizations. His foundation is committed to working with museums, galleries, publishers and art education program curators to commemorate his work. Haring has been the subject of several international retrospectives and his work is featured in major private and public collections, including the Museum of Modern Art, the Whitney Museum of American Art and much more.

Since the inception of Samsung Art Store in 2017, Samsung has partnered with notable artists, museums and art galleries to make it possible for users to view masterpieces and invaluable collections from the comfort of their own homes. Alongside this collection, Samsung Art Store houses thousands of additional digital artworks from masters — such as Gustav Klimt, Kandinsky and Van Gogh — and digital art collections from major global institutions — including Tate in London, the Prado Museum in Madrid and the Belvedere Museum in Vienna.

For more information on The Frame and Samsung Art Store, please visit samsung.com.

¹ Samsung Art Store subscription is required.
² The number of works available may vary depending on region.

▲ The Van Gogh Museum, Amsterdam

Samsung Newsroom sat down with Jordy Howldar, Head of Business Development Asia at the Van Gogh Museum, to discuss how technology is preserving Van Gogh’s legacy for future generations and how the partnership with Samsung Art Store has enhanced art accessibility.

Democratizing Access to Art With Samsung Art Store

Q. Could you give us an overview of your role at the Van Gogh Museum?

As Head of Business Development Asia at the Van Gogh Museum, I am responsible for partnerships and licensing in Asia. My work primarily involves building the museum’s presence within the Asian market, collaborating with notable brands to expand reach and managing these partnerships to ensure they align with the values and goals of the Van Gogh Museum.

Q. The relationship between Samsung Art Store and the Van Gogh Museum dates back to 2018. Since then, has the museum changed how it selects art pieces to feature in Samsung Art Store?

Our approach when selecting art pieces for Samsung Art Store has evolved since 2018. Now, we carefully consider the preferences and trends among global audiences and aim to showcase a diverse collection of Van Gogh’s work that resonates with different cultures and tastes. Over the years, Van Gogh’s art has become immensely popular with The Frame users — as both his famous pieces and lesser-known works have attracted massive viewership.

▲ “Self-Portrait with Grey Felt Hat” (1887)

Q. What is the significance of making Van Gogh’s work available to large audiences through a platform like Samsung Art Store?

Platforms such as Samsung Art Store democratize access to art, allowing people to experience Van Gogh’s creativity without needing to travel. In addition, his pieces are exposed to new audiences who might not otherwise have the opportunity to engage with them.

Half a Century of Immortalizing Artistic Excellence

Q. How is the Van Gogh Museum celebrating its 50th anniversary?

To celebrate its 50th anniversary, the museum is organizing special exhibitions, events and educational programs to reflect on past achievements and anticipate future contributions to the art world. We encourage everyone to join the celebrations by attending our collaborations and exhibitions — such as the one with Pokémon which runs until January 2024. Earlier this year, we held the Sunflower Art Festival to celebrate the anniversary.

▲ “Sunflowers” (1889)

Q. What are some of the most memorable or significant moments in the Van Gogh Museum’s 50-year history?

For our first anniversary, the museum held an exhibition for visitors to explore the history of the institute. Without the unconditional support from the Van Gogh family, the museum simply would not exist.

Q. Of the pieces selected for Samsung Art Store, which ones would you recommend users display on The Frame?

The first would be “Wheatfield Under Thunderclouds,” a striking painting illustrating a dark, brooding sky and a golden wheatfield. When displayed on The Frame, the dramatic contrast captures the emotional intensity and turbulence that Van Gogh originally felt.

▲ “Wheatfield Under Thunderclouds” (1890)

Next, I’d recommend “Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer.” The vibrant blue shades of the sea and sky juxtaposed against the colorful boats makes this painting ideal for The Frame. The screen’s ability to render vibrant colors brings the scene to life, enhancing the painting’s lively and dynamic nature.

▲ “Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer” (1888)

My third pick would be “Landscape at Twilight,” a painting depicting a twilight sky and rural landscape. The Frame’s display accurately captures these subtle nuances in colors — making the idyllic piece a calming addition to any room.

▲ “Landscape at Twilight” (1890)

Preserving Legacy With Technology

Q. How has technology impacted the Van Gogh Museum since its opening in 1973?

Our mission is to inspire diverse audiences with the art and life of Vincent van Gogh, and we are always searching for new ways to do so. As such, we’ve incorporated new technologies both inside the museum and online to further preserve Van Gogh’s legacy for future generations.

Q. How does The Frame elevate the viewing experience of art?

The focus of the museum has always been to showcase our expansive Van Gogh collection. Offering this collection of masterpieces on The Frame gives users an opportunity to enjoy Vincent van Gogh’s world-famous paintings from home. Of course, we hope people will also be inspired to come and enjoy the art in person at the Van Gogh Museum in Amsterdam as well.

Q. In December, Samsung Art Store will feature a curated Van Gogh collection called “Van Gogh in Winter.” What can viewers expect to see in this collection?

We are thrilled to bring a carefully crafted selection of artwork to Samsung Art Store. Each masterpiece — from the vivid “The Bedroom” to the serene “Snow-Covered Field with a Harrow (after Millet)” — encapsulates Van Gogh’s revolutionary use of color and emotive landscapes.

The “Van Gogh in Winter” collection offers a unique window into Van Gogh’s world, showcasing his evolution as an artist and his enduring impact on art history. We invite viewers to immerse themselves in these classic works and experience Van Gogh’s art in a new vibrant, digital format.

▲ “The Bedroom” (1888)

▲ “Snow-Covered Field with a Harrow (after Millet)” (1890)

Q. Are there any upcoming events at the museum?

Visitors can enjoy the special “Pokémon x Van Gogh Museum” activities in the museum until January 7, 2024. “Matthew Wong l Vincent van Gogh: Painting as a Last Resort” will then open in early March — a temporary exhibition inviting attendees to discover the colorful and expressive art of Matthew Wong and his artistic connection with Vincent van Gogh.

Visit Samsung Art Store in The Frame to see more of the Van Gogh collection.

Her unique artwork has resonated deeply with audiences, quickly making her one of the most beloved artists on the platform since March 2023. Samsung Newsroom sat down with Saya to explore her fascinating artistic universe and discuss how partnering with the Samsung Art Store has broadened access to her art.

▲ Saya Woolfalk

Origins of Imagination: Saya Woolfalk’s Artistic Journey and Background

Q. Please give a brief introduction about yourself as an artist. How has your background inspired your art?

I’ve been working as a professional artist for around 20 years, but my journey as an artist began during my childhood. Growing up in New York and spending summers with my grandmother in Gifu, Japan, exposed me to a rich multicultural environment that influenced me significantly. When I began to make art in college, I pulled from this experience and found inspiration for my work. My family in Japan owned a textile company, and my grandmother taught me how to sew. As a result, most of my early work was in textiles. Looking back on those formative years, I now see most of my work as a form of quilt or textile collage — inspired by the time I spent creating with my maternal grandmother.

Within the realm of my artistic endeavors, I focus on creating worlds where diverse cultural elements collide, clash and mingle. We live in a multicultural world where people from various backgrounds cohabitate on a single planet. I strive to produce art that explores this complicated experience.

Like most artists working in speculative fiction, my work is more centered on hybridity in the present than the future.

Q. What is your approach to the creative process? How do you challenge yourself to venture into new and unfamiliar territories with your creations?

I start with drawing and painting when beginning a new piece. Then, I move on to digital rendering. My artistic process is fluid, as I’m constantly flowing between the analog and digital worlds. Amidst this dynamic interplay, my digital renderings are essentially speculative spaces where I imagine something and then build it.

With every new project, I love to explore unfamiliar territories. Having the ability and autonomy to experiment and try new things is one of the best and most fulfilling aspects of being an artist. Recently, I have been projecting video on glass — which has been quite different from other mediums I’ve used in the past.

▲ “Starship 1,” 2022

Bringing Art Home With Samsung Art Store

Q. You have been partnering with the Samsung Art Store since March 2023 in honor of Women’s History Month. What was that experience like?

Being featured in the Samsung Art Store for Women’s History Month was exhilarating, fulfilling and incredibly rewarding. I received many congratulatory messages from friends, adding to the joy of the moment.

Thanks to The Frame and Art Store, I am able to provide unparalleled accessibility to my art. This innovative technology benefits art enthusiasts and artists alike by opening a window to a world of art that may have been difficult to reach through traditional museums or art galleries. I am deeply appreciative of the opportunity to broaden my audience globally and reach more consumers in their homes.

▲ “Sassafrass,” 2021

Q. How did you select the works that are currently displayed in the Art Store? Can you recommend some of your favorite pieces to The Frame users?

Growing up in an increasingly digital world full of technological advancements, I have always embraced technology as an integral part of my artistic journey and an innovative way to express myself. When considering which pieces to display, I carefully choose those that would be most visually appealing on a digital screen. I worked with curator Daria Brit Greene and we selected artwork that would appeal to The Frame’s vibrant and life-like screen.

While it was challenging to pick my favorites, the first piece I recommend would undoubtedly be “Daydreams of Paper Animals.” This particular artwork is a digital collage I made for a large mural at a public school in the Queens neighborhood of New York City. We printed it on tile and added hand-built details that the students could touch! Making public art is very different from making work for museums — in a way, the primary audience is the people who will interact with the pieces every day. So, I tried to get into the mindset of the kids, think about what they care about and then amplify those ideas. Imagination, or the ability to problem-solve complicated situations through creativity, is incredibly important. This artwork encourages the children to tap into that imaginative potential and inspires them to daydream when they interact with the mural every day.

▲ “Daydreams of Paper Animals,” 2017

The second piece would be the “Encyclopedia of Cloud Divination,” a captivating digital collage that was made into limited-edition prints. These pieces were the beginning of a process I now use quite often in my work. I combined traditional print methods with digital print processes to create a unique composite of the two worlds. Animations and posters were made from this piece, making my artwork more accessible to the general public.

▲ “Encyclopedia of Cloud Divination (Plate 1),” 2018

▲ “Encyclopedia of Cloud Divination (Plate 2),” 2018

Looking to the Future

Q. As an artist who blends elements of technology into art, how has your use of technology evolved throughout the course of your career? What do you think the future will look like?

Throughout my artistic journey, technology has been an indispensable tool — from software like Photoshop to AR and VR for immersive video installations. I don’t have a definitive answer as to what the future of art will look like because I believe it will depend on how each artist integrates technology within their pieces. However, I do like the idea that art can be made more accessible through technology, just like how Samsung is doing.

Q. Can you tell us about any upcoming projects?

I am excited to announce a solo survey showcasing 20 years of my artwork at the Museum of Art and Design in New York in 2025! Please stay tuned for this exclusive exhibition.

Saya Woolfalk’s artwork will be featured in the November collection, “FALL, ABSTRACTED” on the Samsung Art Store.

Visit the Samsung Art Store in The Frame to see more of Saya’s incredible masterpieces.

▲ Tate Britain

Samsung Newsroom sat down with Rosey Blackmore, Licensing and Merchandise Director at Tate, to discuss technology’s impact on our art experiences and on art accessibility, among other topics. Read on to find out more.

Years of Collaboration Bringing Art Into the Home

Q. Tell us a bit about your role at Tate and your experience working with Samsung Art Store.

I’m responsible for our licensing and merchandise at Tate, where our team creates and licenses products featuring art from Tate’s collection. Our gallery spaces are free to visit, and all income that we generate helps make that possible, so it’s a very satisfying role.

We’ve been really delighted to work with Samsung on their Art Store. Our mission at Tate is to enable the public to enjoy art, so this project contributes to that. As the Art Store has grown in popularity, we have been really interested to see which images are the most viewed, and to refresh and add new art to the selection available in light of those trends we see.

Q. How are pieces from the Tate’s expansive collection chosen for The Frame?

It’s difficult, as we have so many to choose from! There are more than 80,000 works in Tate’s collection, but we try and select those that we feel people will enjoy living with, as well as some that are very familiar.

Q. Have you noticed any interesting trends over the years in what pieces users are most attracted to in Samsung’s Art Store?

Yes, we really have. For example, one of the most popular works is Arenig, North Wales by James Dickson Innes, who isn’t a very well- known artist, but this is a particularly gorgeous work of a mountain viewed from across a lake and has beautiful violet hues. So, I imagine it brings a sense of calm to those who choose to display it on The Frame.

▲ Arenig, North Wales by James Dickson Innes

Engaging a Diverse Audience Through Art

Q. What work has Tate done recently to build upon its vision to engage diverse audiences and help develop individual creative potential? Why is this part of Tate’s mission?

Engaging a more diverse audience is absolutely at the heart of the work that we are doing at Tate. It’s something that we are passionate about because it reflects our belief that art enriches lives, and that everyone has the right to that experience. For many years now, we have been ensuring that the art we collect and exhibit represents as diverse a range of backgrounds and experiences as possible. At Tate Modern, 50% of our program features art created by women, and at Tate Britain the same is true of our contemporary displays and exhibitions.

Because of our fundamental belief that art enriches lives, Tate also offers an extensive range of free family programs throughout the year, aimed at encouraging children to be creative

Q. In your opinion, how has Tate leveraged The Frame and Art Store to further support its mission for engaging an inclusive and diverse audience?

We love that Samsung’s Art Store enables more people to access our collection and broadens the number of people enjoying art. And, perhaps some will become curious about the artworks they are seeing and choose to find out more about them too. That directly supports our mission to encourage both the enjoyment and understanding of art across diverse audiences.

Q. Out of the works of art selected for the Art Store, which three would you recommend users display on The Frame?

My first suggestion of the three artworks from the Art Store would be the very beautiful Abstract Composition by Jessica Dismorr, for its subtle and calm color palette.

▲ Abstract Composition by Jessica Dismorr

The second would be Blue House on the Shore by Paul Nash, as it’s a wonderfully enigmatic and romantic image.

▲ Blue House on the Shore by Paul Nash

And finally, a very personal choice which is Carnation, Lily, Lily, Rose by John Singer Sargent, as this is a painting that I’ve loved since I first visited Tate as a teenager, and I still find it as extraordinary now as I did then. When you walk into the gallery where the picture hangs, the painted lanterns somehow seem to light the room, and The Frame would recreate that magical experience.

▲ Carnation, Lily, Lily, Rose by John Singer Sargent

Leveraging Technology To Enhance Human Experiences

Q. In what ways has Tate leveraged technology to provide an enhanced visitor experience at the museum?

A good example is ‘Tate Draw’ where children can use special software and screens in the galleries to create their own artworks inspired by Tate’s collection, with their finished designs projected on the walls. Technology is expanding the ways in which we can all be creative.

Q. Do you anticipate any implications that technology will have on the art world?

Technology is undoubtedly affecting all aspects of our lives, and we need to embrace it.

There’s no doubt that technological advancements will have profound effects on the way that we access and experience art. Tate is always considering how we can reduce the carbon footprint of our activities— technology may offer interesting opportunities for this in the future, such as digital experiences of art rather than shipping the original artworks.

Q. Are there any upcoming events or special activities Tate has planned that you can tell us about?

Tate’s exhibition programme always strives to offer a diverse range of content and this autumn is no exception! At Tate Britain, women are taking centre-stage with a major survey exhibition of the humorous and irreverent work of Sarah Lucas as well as a group show exploring the radical work of feminist artists working in Britain during the 1970s and 80s.

▲ Tate Modern

At Tate Modern, artists from across the African continent are a key focus, with this year’s annual new commission for the gallery’s iconic Turbine Hall being created by Ghanian artist El Anatsui. A major survey of contemporary photography by artists working across Africa and its diaspora remains on show until the new year, joined by a retrospective of Philip Guston, one of the most influential and important American painters of the 20th century.

▲ Tate Liverpool

Down at Tate St Ives, visitors can continue to enjoy a revelatory group exhibition exploring the experimental paintings made by artists working in Casablanca during the 1960s and 70s, while Tate Liverpool will embark on an exciting new program in collaboration with the Royal Institute of British Architects (RIBA). The partnership will see a range of new exhibitions and events staged at RIBA’s building at Mann Island in Liverpool during the gallery’s temporary closure period for redevelopment, due to be completed in autumn 2025.

▲ Tate St. Ives

Visit Samsung Art Store in The Frame to see more of Tate’s collection.

Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met.

Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet² (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851).

“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.”

The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming. 

“The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.”

Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount³ to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended.

¹ A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year.
² A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye.
³ The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes.

His unique artistry exists at the junction where art and technology meet, and he considers the history and evolution of the two as inseparable. He sees technology as a transformative force — one that has expanded and will continue to broaden the art world — opening new opportunities and encouraging artists to reimagine and refine their work. Samsung Newsroom sat down with Aerosyn-Lex to discuss his journey as an artist and how technology has become interwoven into his work.

▲ Aerosyn-Lex Mestrovic

Early Encounters With Multicultural Inspirations

Q. Can you provide a brief overview of your artistic journey?

I’ve been a life-long artist and creative. Art and design are core elements of my self-identity. I studied art from an early age and never stopped using creativity as my primary means of communication. I’m thankful that my artwork and designs have been recognized by some of the biggest institutions and brands in the world, and I’m excited for what’s to come!

Q. Your early influences present a fascinating blend of various cultures, including Japanese calligraphy, Latin script, graffiti and Slavic mysticism. How did you encounter and choose to incorporate these distinctive elements into your artwork?

Early on in life, I was exposed to calligraphy through a course I took during a summer vacation. For some reason, the act of writing and all its cultural variations stuck with me. Be it Japanese calligraphy or Western scripts, writing really became a huge influence on all my works. I think there is great power in the written word, and those words can take on any shape.

Q. How do you incorporate diverse cultural perspectives into your art? How does that resonate with audiences across the world?

Growing up as an immigrant in the United States in a culturally diverse area helped shape my identity. I’ve been fortunate to travel the world through my work, and I strive to translate those experiences through my artwork. My goal is to connect with people on a subconscious level, regardless of their background.

Q. What inspires you to keep pushing your artistic boundaries?

I’m thoroughly inspired by evolving technologies and their ability to reach larger scales and audiences globally. Having worked across various global markets and diverse industries, my goal is to share my work with the world, aiming to leave a lasting legacy.

Exploring the Entire Range of Artistic Mediums and Projects

 Q. Can you recount a project that pushed you beyond your comfort zone?

I was commissioned to direct my first short film “SCRIPTURA VITAE” many years ago for the BBC and Channel 4 in the U.K. This began as a simple concept, but it turned into one of the most life-changing projects I’ve ever worked on. I had to teach myself filmmaking whilst making the actual film! This single work really set the stage for many of my major projects that followed.

Q. Your extensive portfolio spans across pop culture, fashion, technology and more. What inspires your choice of medium for different projects?

My process varies greatly depending on the project. From designing fashion collections to crafting live art performances for Carnegie Hall, the medium follows the concept. There’s no single approach that works for all those varied applications of creativity.

I look at each project individually and try to figure out the best way to craft a memorable and emotionally moving work or performance. I always begin by thinking of a concept for a piece before attempting to work out the best way to represent that. 

Q. You’ve collaborated with cultural icons and brands such as Jeff Koons, Nike and Mr. Children, and your art has been exhibited at renowned venues around the world. How have these experiences shaped you?

Those are definitely some of my “greatest hits” and they certainly have instilled confidence and motivation to push the limits of my work. However, the art industry can be a fickle and fast-changing landscape to navigate. Nothing is guaranteed in the career of an artist — to sustain artistic relevance, one must constantly push forward to redefine oneself.

▲ An interview with Aerosyn-Lex Mestrovic

Connecting Artists and Audiences Through The Frame and Samsung Art Store

 Q. How has your experience been partnering with Samsung Art Store?

It has been truly amazing. I was thrilled to have so many acquaintances and new supporters reach out and mention that they’d seen my work on the Art Store. It’s such a wonderful platform, and I’m excited to continue crafting and creating work for it! 

I truly appreciate brands that understand the value of art and genuinely seek to support artists and their artwork. The art market has seen a seismic shift in the past few years, and I believe it takes large players to come up with innovative ideas for new platforms and ways of interacting with broad audiences. I think Samsung is doing just that in a unique way.

Q. Can you tell us about the technique behind your signature ethereal ink paintings? How do they appear on The Frame?

My work is created in a fully practical, non-digital technique that I developed over years of experimentation. These works began with my film “SCRIPTURA VITAE” and were then exhibited at The MoMA. I love how my work is presented on The Frame — having them live inside people’s homes now is a great feeling. The Frame’s aesthetic and calibration just make everything pop! 

Q. Can you recommend three of your favorite pieces available on the Art Store?

The beauty of the Art Store is that you can change the artwork based on your mood. Some of my favorites are below, but check them all out! There will be more coming soon, so please keep an eye out!

▲ CHROMIS IOMELAS MMXXI (2021)

CHROMIS IOMELAS MMXXI (2021) is from my “Living Paintings” series, which embodies the fluidity and movement in my process.

▲ VERSALIS DRIP MMXXII (2022)

VERSALIS DRIP MMXXII (2022) is a playful use of paint as a painting.  This work is taken from a newer series of work which was initially created as 60FT (20 meter) Murals for the Wynwood Arts District in Miami, Florida. The concept was to create a dynamic representation of fluid paint but play with the scale of the artwork which would be represented in the context of Trompe L’oeil.

▲ VERSAEL BRUSH MMXXI (2021)

VERSAEL BRUSH MMXXI (2021) introduces meticulous calligraphy which looks incredible in the crisp 4k of The Frame.  This piece speaks to my long standing passion from calligraphy and the written word. These large paintings are steeped in multicultural symbology and seek to find beauty in the pattern and rhythm of the calligraphic strokes and lettering used within the artwork.

Pushing the Boundaries of Art With Technology

 Q. Your work often blends art with various forms of technology. How do you see this intersection shaping the future of art?

The history of art cannot be separated from the progression of technology. Their stories are intertwined infinitely. As a huge tech nerd, technology is a space that I find endlessly fascinating and inspiring.

We’re certainly moving into a radically new age with the proliferation of artificial intelligence, and I’m excited to participate in pushing creative methods forward with technology. I am truly looking forward to working on projects in this space, and I’m thrilled to combine them with the practices I’ve developed over my career. 

Q. Can you give us a sneak peek at some of the projects you are working on?

I’m excited to be working on major projects across various metropolitan cities including Tokyo, New York City, Los Angeles, Riyadh, Dubai and Abu Dhabi. These projects range from large-scale installations for major hotels to huge digital art installations in completely new city centers.

I’m working on some new projects in the gaming space as well, which I’m thrilled about since I’m an avid gamer. I am also launching my own collection of luxury Japanese whisky, sake, shochu and wine this year with the award-winning Japanese distillery, Nishi Shuzo. Lastly, I’m looking to establish a large art studio in Los Angeles.

I have a lot going on at the moment, but I wouldn’t have it any other way! 

Visit Samsung Art Store in The Frame to see more of Aerosyn-Lex Mestrovic’s collection.

“We are thrilled to offer this one-of-a-kind edition of The Frame to celebrate Disney’s landmark 100^th anniversary,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “These collaborations serve as an exciting way to spotlight The Frame’s distinct features, which revolutionized how we use our screens and consume content. We hope this unique edition of The Frame allows more people to experience the wonderful viewing experience the TV has to offer.”

The Frame-Disney100 Edition exemplifies a delightful blend of Samsung technology and Disney creativity. Upon powering on the TV, viewers are greeted by a Samsung x Disney100 onscreen logo. The TV also features exclusive bezels in the Disney100 signature color — platinum silver metal — paired with a special Disney edition remote as a nod to Disney’s most beloved character, Mickey Mouse.

▲ The Frame-Disney100 Edition with a Mickey Mouse-inspired SolarCell remote

The Frame-Disney100 Edition also comes with 100 pieces of dedicated art from Disney that you can access directly on the Samsung Art Store. With content from Walt Disney Animation Studios, Pixar Animation Studios, Marvel, Lucasfilm and National Geographic, Disney fans can curate and showcase a gallery of their most beloved characters and content right on their TV.  With Samsung Art Store, you can also enjoy beautifully curated collections from leading international museums such as the Louvre, Tate and more, as well as artists from Monet to Van Gogh. Samsung Art Store makes it easier than ever to bring the art gallery experience directly into your home, and this new curated Disney collection offers even more captivating pieces to choose from.

▲ 100 pieces of Disney artwork included with The Frame-Disney100 Edition. © Disney/Pixar. © 2023 MARVEL

Since its launch, The Frame has redefined content consumption by turning traditional displays into stunning works of art. The TV’s slim design and matte display has been noted by fans around the world as an excellent addition to match home and interior design preferences, while its premium 4K QLED picture quality breathes new life into art and media consumption.

For more information on The Frame and to purchase The Frame Disney100 Edition while supplies last, please visit samsung.com.

¹ The Frame-Disney100 Edition is available in the United States, Europe, Korea and Latin America.

Salvador Dalí is globally recognized for his surrealist style characterized by dreamlike imagery, mind-bending illusions and meticulous attention to detail, which made him one of the most enduring and enigmatic artists of the last 100 years. With paintings that invite the viewer to step closer and examine unexpected interplay between the bizarre and mundane, Dalí has been captivating audiences since his first work was displayed in Barcelona, Spain in 1925.

“This partnership with Samsung gives the Fundació Gala-Salvador Dalí a global stage for sharing Dalí’s dynamic masterpieces and legacy with an entirely new, digitally native generation,” said Andrea Fisher-Scherer, Managing Director of Merchandise Licensing at Artists Rights Society, the organization that helped secure an agreement between Fundació Gala-Salvador Dalí and Samsung. “These pieces, selected especially in partnership with Samsung Art Store, allow us to show off Dalí’s most striking masterpieces and the stunning display The Frame is capable of.”

The featured works — including some of the artist’s most notable pieces like “The Persistence of Memory” (1931), “The Temptation of St. Anthony” (1946) and “Swans Reflecting Elephants” (1937) — have been curated by Samsung and sourced from the Fundació Gala-Salvador Dalí as well as other leading global institutions and private collections.

Dalí, born in the Catalonian town of Figueres in northeast Spain spent much of his life in that region, creating groundbreaking artworks which would go on to inspire artists and viewers alike for generations. But Dalí always aspired to share his artistic vision with a much wider audience, bringing his striking, surrealist paintings to exhibitions in Paris, London and New York — and simultaneously seeking creative inspiration and collaboration with world-renowned artists and intellectuals of his time including Coco Chanel, Sigmund Freud and Pablo Picasso, among others.

In honor of Dalí’s international legacy and the high demand for Dalí artworks on the Samsung Art Store, Samsung recognized the importance of securing this all-important partnership for lovers of art across the globe. Similarly, Fundació Gala-Salvador Dalí is expanding how they can provide instant, digital access to some of Dalí’s most artistically significant artworks to millions with this special partnership.

“Samsung Art Store connects millions of The Frame owners with world-renowned art from hundreds of museums, institutions and private collections across the world, and we’re thrilled to partner with Fundació Gala-Salvador Dalí to bring the platform’s most searched-for and requested artist to Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “These artworks from Dalí’s incredible catalog are as unique and visually arresting today as they were the day they were painted, and we’re so delighted to be giving them a digital platform for new audiences who can enjoy them outside of a museum and right from a home.”

“One of his greatest desires was to be known and that his art arrived to a wider audience,” said Clàudia Galli, Art Historian at Fundació Gala-Salvador Dalí. “Dalí would be really impressed to be in people’s homes.”

Alongside these new pieces from Dalí, viewers can explore thousands of additional artworks from masters such as Claude Monet, Johannes Vermeer and Julia Contacessi in the Samsung Art Store, available for instant display on The Frame. Additionally, Samsung Art Store features art from major global institutions such as the Victoria and Albert Museum in London, the National Gallery Singapore, the Belvedere Museum in Vienna, the Prado Museum in Madrid and the Berlin State Museums.

To honor Dalí’s arrival on the Art Store, a short documentary celebrating his life and work will be launched on August 8 as part of Samsung’s “Meet the Artist” video series. Watch the full “Meet the Artist: Salvador Dalí” documentary here.

¹ A single user subscription for Art Store costs $4.99/month or $49.99/year.

Since partnering with Samsung Art Store in 2017, Ademeit has quickly become one of the platform’s most beloved photographers. Samsung Newsroom sat down with Ademeit to discuss the photographer’s distinct approach to animal photography, his commitment to authenticity and creativity and his collaboration with Samsung Art Store.

▲ Wolf Ademeit

Behind the Lens: An Exploration of Wolf Ademeit’s Approach to Animal Photography

Q. What attracted you to photography? Give us a brief overview of your journey as an artist.

I came across photography as a child. I started by capturing my friends with my dad’s 6×6 camera. During lithography training, I worked with professional photographers and discovered monochrome photography – perhaps, this experience inspired me to pursue black-and-white photography.

My artistic style hasn’t changed much throughout my career. The biggest evolution has been that I have started to take color photos for my “Art of Animals” series since I realized color is fundamental to fully capturing some animals.

Q. What influenced your interest in animal photography? What messages or emotions do you look to convey?

While my background is in portraits, I decided to visit a zoo when I was testing my 500mm lens. As I walked in, I saw a calendar that didn’t photograph the animals in the most favorable way. That’s when the concept for my “Art of Animals” series was born – frankly, to publish a calendar of my own to do justice for those animals! My goal was to photograph zoo animals in an artistic way to highlight their elegance and beauty.

Q. How do you determine which animals to photograph?

That’s more by chance. My pictures are not meant to be a documentary of these creatures. Instead, they demonstrate the animals artistically as individual creatures or species. It’s important for me to capture their beauty, elegance and emotions.

I mostly look for dynamic animals before deciding whether the photo could be compelling, considering lighting, perspective and background. For example, when I photograph predatory cats such as cheetahs, I pay close attention to the setting because a chaotic background may camouflage the subject.

▲ Splash

Q. Are there any memorable experiences from your photography sessions?

I had a near-death experience with “Splash” when I attempted to photograph a polar bear shaking his fur dry when he got out of the water in his enclosure. Without thinking twice, I climbed a small wall behind me to get a better view.

Unfortunately, the safety glass was slippery, so I lost balance because of my heavy backpack and fell about five meters down a staircase that led to the basin where the polar bears were. Thankfully, I was able to hold onto some branches just in time, and the photo turned out as I had hoped.

Photography in the Digital Age: Wolf Ademeit’s Collaboration With Samsung Art Store

Q. As a long-term partner of Samsung Art Store, can you please tell us how this partnership has influenced or expanded your work and exposure?

The collaboration with Samsung Art Store was very professional from the beginning. I was pleased to see my photos from the “Art of Animals” series showcased on The Frame – which boosted my visibility and led to a considerable increase in the number of Art Store users.

As a photographer, I naturally want to present my work to a wider audience. With The Frame and Samsung Art Store, viewers can easily access high-quality art at home. There is a big difference between viewing a photo on a giant TV screen instead of on a desk monitor. The Frame’s matte display reduces reflections, delivering a more immersive experience for viewers just like real paper prints in a gallery.

Furthermore, most printing services only offer color options, resulting in black-and-white prints with color cast or gray-white prints with too little contrast. That’s why I produce my own photos exclusively on real, chemically-developed Ilford photo paper – or use The Frame, which is just as reliable.

▲ Cheetah

Q. Among your artwork, “Cheetah” is particularly popular in the Art Store. Could you explain the inspiration behind this photo and why you think it resonates with viewers?

Animals cannot be directed. You can only hope that a situation unfolds as desired. In this picture, something nearby caught the cheetah’s attention. He jumped on the tree trunk and immediately went into hunting mode. “Cheetah” portrays both the tension and desire as well as the beauty and grace of predatory cat species. The cheetah’s expression is authentic and wonderfully visible.

Q. Out of all your photos in the Art Store, which three pieces best convey the characteristics of the subjects on The Frame? Please provide a brief explanation for each piece.

For artists, each piece of artwork is meaningful. “Bow,” “Three Wolves” and “True Love” are my favorite photos because high-quality monochrome images are difficult to find these days.

▲ Bow

“Bow” is one of my most beautiful photos. I like the graphic layout and the portrayal of the giraffe’s distinctive long neck. I saw the piece displayed on The Frame at a friend’s house a while ago, and it blew me away. An Ilford photo print the size of The Frame would probably be more expensive than the Frame itself.

▲ Three Wolves

“Three Wolves” is an action shot of three wolves. Only the wolf in front paused for me, but with a little luck, I caught all three at just the right moment. On The Frame, grayscale tones are displayed optimally and appear color neutral. Most reproductions on color printers fail to depict these hues as accurately.

▲ True Love

For “True Love,” I had to push my camera to its limit. While the elephants in motion made the shot difficult to capture, the intimate scene and playful touch between the two elephants convinced me to include it on the Art Store.

Exploring Creativity and Authenticity in Ademeit’s Photography

Q. Your portraits of animals offer a glimpse into the emotions and personalities of these creatures. How do you capture their subtle characteristics and emotions?

Photographing animals requires patience and concentration while the animals work their way into the positions I’m envisioning. Unlike human models, you cannot move or instruct the creatures. I have to be ready to capture them at a moment’s notice since they won’t stay in the same location. For “Vortex,” I visited the zoo repeatedly for many months until the zebra laid down in the exact position I wanted.

▲ Vortex

Time and perseverance allow me to capture each creature’s raw emotions. Animals show their feelings just like humans – but often, their expressions are much more unfiltered than ours. In some ways, I photograph animal portraits as I would human portraits.

Q. How have technological developments altered the way people engage with art?

Technology is rapidly changing how we view artwork. Photographers are constantly challenged to upgrade equipment, which may improve the technical quality but not the artistry of photos. Many of my Art Store pieces were taken with cameras that are rather outdated compared to current models. Today’s technological advancements allow anyone to take an aesthetic photo using a camera or mobile phone.

Q. Do you have any words of wisdom or advice for aspiring photographers who admire your work?

Personally, I look for a background in which the animal in the foreground will stand out. Then, I imagine what will happen next. For example, when the animal is lying down, I try to guess what direction it will move.

I have conducted several workshops on zoo photography – some of them for beginners using simple equipment. With a little guidance, these photographers took very good shots. In the end, it’s not the technique, but the creativity that makes the difference.

Wolf Ademeit’s photography will be featured in the August collection, “Top Ten Photographers,” on Samsung Art Store in celebration of Photography month.

Visit Samsung Art Store in The Frame to see more of Wolf Ademeit’s stunning pieces.

Samsung Newsroom sat down with Marta Di Gioia, a member of the Brand Licensing department’s research team, to discuss insights into the visionary partnership.

▲ The V&A’s Ceramic Staircase

▲ The V&A’s Madejski Garden

▲ The V&A’s main entrance on Cromwell Road. Photo by James Medcraft

Expanding and Spotlighting the Museum’s Collections

Can you tell us about your role at the V&A?

As a member of the Brand Licensing department’s research team, it is my responsibility to shine a light on the museum’s holdings. I cater to the specific research requirements of licensees while maintaining the distinctive aesthetic of the V&A brand, capturing the essence of the institution’s unique narrative and the creativity displayed across its collections.

Collaborating To Enhance Access to Art and Inspire Creativity

How has the partnership between the V&A and the Art Store evolved from its inception?

Since 2018, this collaboration has broadly expanded access to art, enthralling art lovers and revolutionizing the way customers view the V&A’s collections. Together, the V&A and Samsung have unveiled more content and artworks — spanning centuries, continents and artistic movements so that customers can enjoy them from the comfort of their own homes.

How do you choose appropriate pieces from the V&A’s expansive collection for The Frame?

The V&A Brand Licensing team explores the museum’s magnificent archives for striking images and diverse selections of assets that resonate with the Art Store audience. Some pieces of art and design are simply perennial favorites. Others are chosen so that viewers can explore the background of each piece, unearthing narratives and storylines about the artist’s intentions.

▲ The Great Wave off Kanagawa, Katsushika Hokusai (1760–1849), Japan, about 1831

▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92

Could you tell us about the “V&A: Ocean Treasures” curation for The Frame?

“V&A: Ocean Treasures,” launching in July to celebrate summer, is an eclectic selection of art featuring the themes of marine flora and fauna, romantic seascapes and glamorous holidays. The images in this collection span photography, illustrations, watercolors and oil paintings, embodying the artistic style and techniques of the different centuries in which they were created.

▲ The Brig on the Water, Gustave Le Gray (1820–84), France, 1850s

▲ Discomedusae – Jellyfish, Ernst Haeckel (1834-1919), Art Forms in Nature, Germany, 1899-1904

▲ L’Immensité, Gustave Courbet (1819–77), France, 1869

How does the V&A’s licensing program build upon the museum’s mission to make art accessible to all and inspire creativity?

The V&A’s award-winning licensing program began over 25 years ago and currently has more than 95 licensees worldwide. As we illuminate our collections by supplying tailor-made research, supporting design processes and shining a light on the fascinating story behind each artwork, we strive to make the museum’s celebrated holdings more accessible to a new and wider audience.

▲ Design for a printed cotton, William Kilburn (1745–1818), England, 1788–92

Out of the more than 20 works of art selected for the Art Store, which three pieces look the most impressive on The Frame?

“Tiffany 3” by Nigel Quiney, “London by Gaslight” by Paul Martin and the Victorian collage of seaweed specimens are some of the most impressive pieces from the V&A’s Art Store portfolio as they perfectly capture the breadth of the museum’s collections.

▲ Tiffany 3, Nigel Quiney, London, 1968

“Tiffany 3” is a 1968 pattern for wrapping paper by English designer Nigel Quiney (b.1939). Quiney’s psychedelic patterns epitomise vibrant Pop Art from the era of Swinging London through his use of psychedelia, as well as Art Nouveau and Art Deco influences.

▲ London by Gaslight, Paul Martin (1864–1944), London, 1896

“London by Gaslight” is a monotone photograph by Paul Martin displaying Piccadilly Circus at night in 1896. This image is part of the extraordinary Royal Photographic Society Collection — a significant component of the V&A’s world-class photography collection partly showcased in the museum’s newly expanded Photography Center.

▲ Seaweed specimens, Britain, 1878

“Seaweed Specimens,” a collage of pages from a Victorian scrapbook, is featured in July’s “V&A: Ocean Treasures” collection. The scrapbook is particularly interesting because it includes 30 sheets of well-preserved pressed seaweeds with each specimen named, reflecting the interest in amateur botany that developed in the 19th century and giving us a view of leisure pursuits and domestic pastimes of the time.

Preserving Art of the Past While Paving the Way for Art of the Future

What impact do you think recent technological advancements have had on the art world?

Recent technological advancements have broken down geographical barriers, allowing museums and galleries to digitally showcase their collections to a worldwide audience, while virtual reality and augmented reality have revolutionized traditional exhibition spaces. This blurring of the physical and digital realms has enriched the viewer’s engagement, making art more accessible and engaging for all.

▲ Typhoon, Nigel Quiney, London, 1969

What part does digital art and design play in the V&A’s permanent collections?

With a forward-thinking vision, museums are spearheading innovative initiatives to captivate and immerse visitors in the realm of digital artistry like never before. The V&A recognizes the profound impact of digital art and design on contemporary culture and seeks to showcase and celebrate their significance within its diverse collection.

The transformative power of technology can shape contemporary artistic expression, foster dialogue and inspire visitors to explore the intersections of art, design and digital innovation.

Visit the Samsung Art Store in The Frame to explore more of the V&A’s collection.

Images © Victoria and Albert Museum, London

Street art — which often incorporates elements of its surroundings and nature — has been finding its place in digital media as display technology and picture quality have rapidly evolved in recent years. Through partnerships with artists like Logan Hicks, Samsung Art Store has been bridging the gap between public art and everyday consumers, bringing intricate details, expressions and impressions closer to users than ever.

Samsung Newsroom had the privilege of connecting with Logan to discuss his creative process and inspiration and how his partnership with Samsung Art Store helped push the boundaries of his craft.

▲ Logan Hicks’ artistic process (video courtesy of Logan Hicks)

Inspiration and Influences: From Baltimore to California and Beyond

Q. Could you tell us a bit about yourself and your career as an artist? How did you come to work with stencils?

After running a successful commercial screen printing business, I decided to focus on my art and moved from Baltimore to California. I tried hand-cut stenciling and fell in love. The process is similar, but stencils are painstaking and not exact. I embraced this challenge and learned to create deep detail with multiple layers.

▲ Logan Hicks

Q. What is your passion that inspires your art?

Travel is both my inspiration and antidepressant. Seeing new countries, people, places and cultures has always helped keep my eyes open to how utterly fantastic the world is. After I travel, I am always excited to get back into the studio.

I also find a lot of inspiration in New York City. The way the city changes throughout the day and year — it has a life of its own. During the pandemic, it was especially interesting to see a vibrant city empty. It was eerily beautiful.

Q. Could you walk us through your artistic process from the photographs you start with to the final product?

I don’t usually go into detail about my process just because it’s easy to confuse the process for the product. About 75% of my time making art is the laborious process of image preparation, stencil cutting, bridging the stencils, etc. To explain briefly, I take photos, break them down into various levels of contrast, cut them out, spray them on top of each other and then carefully paint the lights. My stencils aren’t the kind that you can just roll over a solid coat of paint — I slowly bring out the image with small sprays of paint that I build up.

Q. What is your favorite step in your artistic process?

My favorite step is creating and choosing a mood for my artwork. Will my scene be exacting or painterly? Will it depict the solitude of the evening or the vibrancy of a bright day? One set of stencils can be painted in many ways, and I like figuring out which one is best.

Q. What partnerships have you worked on over the years that stand out to you?

I find that the most successful partnerships are the ones that have the least direction, at least for me. Finding a company that grants freedom to do what I want is paramount for a successful collaboration. A few that come to mind are the Bowery Wall I painted for the Goldman family in New York and a partnership with Porsche for their electric car at Scope Art Fair.

Logan Hicks X Samsung Art Store

Q. Why did you choose to partner with the Art Store?

An artist only has two reasons to continue: to make art and to present the art to an audience. For me, Samsung Art Store was an outlet to showcase my art — it was a new approach to displaying my art, and for that reason, I found it interesting. Living spaces these days continue to get smaller and smaller, so I saw this as a way of sharing multiple artworks instead of hanging them on limited walls.

Q. How does displaying your work on The Frame compare to other media you’ve worked with (e.g., canvas, brick/concrete walls, billboards)?

Good art should be able to translate to various mediums: canvas, walls or digital. The Frame was an interesting platform just because you don’t have control over where it will be hung or what household will download what artwork — it was fun to find out which of my pieces had the most universal appeal. When you make work for a specific location (like with a mural), you have to consider the neighborhood, lighting, surface of the wall, etc. The success of a mural is based on your ability to adapt to the environment. With The Frame, though, it was a case of plucking those works off the wall and putting them into a digital space — the attention was 100% on the artwork that was created instead of the environment that it lives in.

Q. How does your signature technique of blending colors through aerosol contribute to the visual appeal of your work when displayed digitally?

I hope the audience can appreciate my work on multiple levels. For example, you only observe the subject matter at a distance before you start noticing the details as you get closer. Once you’re inches from it, the execution becomes clear — from the way the colors blend to the tiny dots of aerosol paint that make up the surface of the image.

My work has nuances that are difficult to see on traditional digital displays. I’ve been happy with how the matte display of The Frame picks up details of the spray paint and the subtle color changes. The display offers the opportunity to experience the work from various distances as if it exists on a wall or canvas.

Q. You already have experience in creating large-scale murals worldwide in places like Istanbul, Miami, Baltimore, New York, Tunisia, Paris, etc. How does the Art Store partnership expand the global reach and accessibility of your work to audiences beyond that?

I easily forget that 99.9% of the world won’t have the opportunity to see my work in person. When I paint a mural, it’s usually in larger metropolitan areas and in cities where I already have some sort of connection. So, I like to extend my reach to people who may not live in the places I paint. With this approach, someone in the rural outback of Australia has access to my pieces just as someone in the heart of Manhattan does.

Q. What are your top three picks you would recommend to consumers to display on The Frame? Please give us a very brief explanation of each.

▲ The Entrance, 2019

This painting is the front of Monet’s house. I visited Monet’s Garden for the first time and instantly felt like I was in a different land — flowers surrounded me like a green fog, and the smell of flowers filled the air. Standing in front of Monet’s house, I imagined what it would have been like to live there. I think about how this was what Monet saw every morning as he walked the garden and returned to his house.

▲ Giverny, 2019

This piece is also from Monet’s Garden. What I loved the most about the garden is that it’s very rare that you can stand in the same place where a masterpiece was created. I’ve grown up seeing Monet’s paintings in my art history books, on TV and in movies. But when I visited the garden, I realized that I was in the painting. I was standing where Monet once stood as he painted, and suddenly his artwork made more sense to me. Of course, he painted his garden! How can you visit heaven and not memorialize it in a painting?

▲ Axon, 2018

I have a soft spot for Paris: the culture, food, art and architecture. I love it all. This painting is a scene that you see when you walk outside the Gare De Lyon train station. I can remember when I took the photo that I used as inspiration for this piece. My friend asked me, “Why would you take a picture of the street? It’s ugly. It is the train station that is beautiful.” The wonderful thing about being a tourist is that everything is new and fresh. To me, the street was just as beautiful as the train station. That is the power of a good painting — it can enchant the most boring scenes.

The Intersection of Technology and Creativity

Q. As an artist known for your traditional artistic techniques, how do you navigate the intersection between traditional art forms and the digital world?

Art is a language, and learning to speak it in different arenas is critical to the success of an artist. I don’t put too much thought into what is traditional and what isn’t. I just try to consider what the work will look like scaled down to the size of The Frame. I try to think about what pieces have enough complexity to remain on the screen in someone’s space for an extended period.

Q. What unique opportunities does the digital art platform offer for artists like yourself?

The main opportunity I see for the digital space is access to a new audience. Someone may not spend thousands on my painting, but they may download an image of it. I’d like to think that sometimes that may even translate into someone then going out and buying a physical copy of a painting.

It’s also a great way to reach an audience that does not traditionally go to galleries. Art is most successful when people can see a little bit of themselves in it, regardless of whether that is a feeling, experience, thought or mood. That isn’t limited to an art museum attendee. Finding people and connecting with them through art is something that can be done on a much larger scale through a digital platform.

I love the opportunity to reach new audiences who may not have appreciated art before. The art world can sometimes be guarded; The Frame gives new fans an opportunity to consider living with art.

Visit the Samsung Art Store in The Frame to explore more of Logan Hicks’ collection.

With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes.

Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store.

In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives.

▲ Museo Nacional Del Prado

Samsung Art Store X Prado Museum: An Enduring Partnership

Q. For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum?

The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps.

As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences.

Q. Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration?

We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership.

I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users.

Assessing the Current State of Digital Art Platforms

Q. Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry?

The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art.

This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections.

Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience.

Q. What differences do you see between showcasing the artwork in-person vs. digitally on the Frame?

That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes.

Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing.

Q. Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections?

It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops.

Q. Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store?

Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history.

▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail)

Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas.

The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself.

▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch

The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust.

▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens

A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio.

▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail)

Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas.

Exploring the Intersection of Art and Technology

Q. What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork?

From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both.

Q. How can technology be used to make art more accessible and inclusive to a wider audience?

Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience.

Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection.

Durley’s works especially focus on the diverse textures, shapes and vibrant colors found in nature. From this, she illustrates creative, colorful landscapes that are currently available to viewers not just on puzzles, pillows and books, but now also on The Frame to display in the home.

Samsung Newsroom sat down with Natasha to talk about how she finds inspiration in the natural world and how her work translates to a digital display such as The Frame.

▲ Natasha Durley

From Call Center to Creative

Q. Could you tell us a bit about your career as an artist? What piqued your interest in illustration? 

After school, I took a few years to travel and work. I ended up working in a call center but would practice drawing between calls, dreaming of a more creative career. Thankfully, I took the plunge and finally went to Arts University Bournemouth to study illustration. The rest is history!

Q. Your work is filled with vibrant colors, ties in elements of nature and animals and emphasizes textures. Where do you find inspiration to create such unique illustrations? 

I’ve always been fascinated by nature, so watching documentaries and reading articles or books about weird creatures and plants is a constant inspiration. I even follow a few biologists on social media.

I collect texture inspiration while on walks — I take photos of bark, rust or any surface that interests me. Working with color is very intuitive. I like gathering reference images just for their color palettes. But in the end, I enjoy the meditative practice of simply playing with color to see what feels right.

Q. Are there any benefits to displaying art digitally on a screen in relation to colors, textures or other factors?

Although I make my textures and paper-cut shapes by hand, my final illustrations are digital. The great thing about presenting in this format is that viewers are seeing all the colors and textures as I made them originally.

▲ As Mad as a March Hare

Partnering With the Art Store to Amplify Illustrations

Q. What drew you to partner with the Art Store?

I instantly knew I wanted to be part of the Art Store. Not only is my work introduced to new audiences, but I love that the artwork can be seen in high definition and at such a large scale on The Frame. My work has lots of detail and texture that can sometimes be lost when viewed on a smaller screen, like a phone.

Q. How has the partnership with Samsung impacted your career?

Working with Samsung has been a dream! I opened my online shop Sunny Beast around the same time I started the partnership with Samsung, and it’s been a big help in introducing me to new customers. It’s one of the reasons I decided to take some time to do more personal work, as connecting with consumers has been so fun. I often get emails and DMs from people who show me my artwork on their Frame TVs!

▲ Easter Stamps

Q. In partnering with the Art Store, you’ve been able to promote biodiversity with SUGi, which is something you’re passionate about. How did this come to fruition?

NAVA Contemporary¹ kindly asked if I would like to contribute to an Art Store collection they were curating in partnership with SUGi.² They were putting together a selection of illustrations focused on biodiversity, and as my work mainly focuses on celebrating the natural world, I couldn’t say no. For me, it’s also essential to give back to the very thing that inspires my work, and I’m always looking for ways to donate to conservation projects. The partnership would enable a portion of the revenue to go directly to regenerating nature in urban areas, so the whole project was a perfect fit!

Q. Are there any works of art that you would you recommend to consumers to display on The Frame? What are your top three pieces? Please give us a very brief explanation of each.

▲ Gobi Desert

Gobi Desert: When we bought our Frame TV and were checking out how my illustrations looked, we were blown away by how nice it made this illustration of mine pop. It’s hard to explain, but it looks alive. You could almost step inside the scene!

Volcanoes: One of my most popular prints and looks excellent on The Frame if you like bold color, texture and form.

▲ Volcanoes

For the Love of Plants: For me, it symbolizes the beginning of my whole illustration career as it was my degree showpiece, created over ten years ago! It works well on The Frame because although it looks like a calming pastel landscape at a distance, you’ll see more detailed scenes and stories if you look a little closer.

▲ For the Love of Plants

The Next Wave of Illustrated Art 

Q. How have you seen the integration of technology within the art space change the way people consume art? Have there been changes to how your art is consumed? 

People were mainly running into my work on the products my illustrations ended up on — children’s books, puzzles, bedding, etc. People increasingly recognize my work from social media and the online space now, so there is a shift.

Q. What will the future of illustrated art look like as technology becomes increasingly integrated in the space? 

Traditionally, illustration was all about creating art for a commercial client. However, with the increased reach of technology and new possibilities like the Art Store, I see a lot of new opportunities for illustrators to work both on commercial projects and on projects directly for consumers.

To see more of Natasha Durley’s artwork, head to the Samsung Art Store in The Frame.

¹ NAVA Contemporary is an online art gallery featuring a curated selection of artwork by compelling artists and an advisory offering art consultancy services. Established in 2017 by Nicole Archibeque and Valerie Altahawi, two professionals with a combined 30 years of experience in the art world, they were compelled to create an accessible environment that fosters the discovery of and dialogue around contemporary art.
² SUGi is a global platform fully dedicated to biodiversity building, ecosystem restoration and reconnecting people to Nature through the creation of ultra-dense, biodiverse forests of native species primarily in urban areas.

To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.¹

The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group.

▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group

The Unique Combination of Circadian Rhythm and Display Technology

The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle.

“We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.”

One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well.

“Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.”

Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day

As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed.

“The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.”

In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically.

The CRD Certification, the Last Hurdle to Improving Reliability

▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more.

Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria.

Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion.

Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification.

To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.”

Delivering the Ultimate Viewing Experience to Users

Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee.

For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.”

Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.”

Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing.

Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products.

¹ Certified Models: 2023 Neo QLED Q70C and superior models.

▲ Noah Kalina

Samsung Newsroom sat down with Noah, whose work focuses primarily on the passage of time, to discuss how his work has changed through the years and what the future of display technology might have in store.

The Stories Behind Noah Kalina’s Work

Q: What drew you to a career as an artist, particularly as a photographer?

In high school, I developed a passion for photography and attended the School of Visual Arts in New York City, where I received my BFA in photography. After college, I worked as a freelance editorial and commercial photographer, photographing portraits, landscapes and architectural interiors for various magazines and companies. By being exposed to different people and places, my personal projects were then influenced, and my commercial work allowed me to pursue my own art practice.

Q: Where do you find creative inspiration now?

I still turn to social media platforms to discover new work and find inspiration. I like to see what my friends and fellow artists are working on, so I tend to visit those websites on a daily basis to draw inspiration. Movies are another source for my future projects, and I watch at least four or five movies a week. I take long drives and listen to music because I can think about and conceptualize new ideas there. I also constantly flip through my art book collection to discover more obscure references.

Q: Others have described your work as “capturing the passage of time,” largely due to your well-known Everyday project that documented your face everyday for 20 years. How would you describe your own work?

I have always been interested in the passage of time; over the years, much of my work has been conceptually related to that theme. I love to observe how people and places subtly change over time, which can be seen in a number of my series, from Everyday to Lumberland to The River. I’d describe my work as subtle, quiet, slow and beautiful but with a little bit of humor!

▲ The River / 20220107 (2022)

Noah Kalina X Samsung Art Store

Q: What is the story behind your partnership with the Art Store?

A friend of mine, Cody Cobb, whose work I greatly admire, had pieces in the Art Store. When I first saw his work there, I was enamored with how it looked on The Frame; it’s truly an incredible viewing experience. Shortly thereafter, I was asked to be included and immediately said yes.

Q: How has the Art Store partnership with Samsung impacted your career?

It has enabled my art to be consumed by people across the world. Some who have discovered my art through the Art Store have even inquired about collecting physical prints and some of my books.

Q: How would you compare displaying your art digitally, such as on The Frame, to more traditional mediums like print or an exhibit?

It’s hard to compare because digital displays are obviously very different than traditional prints. In many ways, digital displays like The Frame are better, especially for works native to the digital ecosystem, such as digital art, photography and video. The Matte display on The Frame and the backlighting can render certain artworks in a truly surreal, almost three-dimensional fashion, which is something a traditional print doesn’t do as well. One of the biggest advantages of a digital display is the ability to change the work over time and display different types of mediums. Being able to use the space a television takes up when not in use to showcase art is also a benefit of digital displays.

▲ The Redbud / 20140518 (2014)

Future of Digital Art

Q: Has there been a change in how you create art as technology becomes increasingly integrated into the art world? Have you noticed a change in the way people consume your art?

The changes in technology for monitors and displays have certainly affected how I consider and make my compositions. But in reality, I am a photographic purist and generally do my work with a physical print in mind while understanding that my work may primarily be consumed on screens large and small.

I embraced digital technology fairly early and started posting my work on the internet in 1998. The idea of anyone, anywhere in the world, having access to my art is something I have always loved. People having potentially unlimited exposure to my work has always been important to me.

We’re certainly going to see AI impact commercial photography, and I think a lot of the types of photographs I used to be commissioned for won’t exist anymore. That said, AI tools can be used to enhance photographs and make the editing process easier, and I am interested in how I might apply that technology to my own projects.

▲ Untitled “River” (2013)

Q: Which of your works would you recommend to consumers to display on The Frame?

First, I would recommend the Untitled “Diagonal” (2015), which is a fallen tree captured in foggy woods. I had taken numerous photographs of this scene between 2014 and 2017 until the dead tree fell. There is something about this photograph that works particularly well on The Frame. It appears almost three-dimensional. You can read more about this series here.

▲ Untitled “Diagonal” (2015)

The Lumberland (2015) looks absolutely unbelievable on The Frame and is the first photograph I ever made in my Lumberland series. The series Lumberland is a time-based project documenting a black walnut tree throughout the seasons. I have taken more than 70 photographs of this landscape over the past eight years.

▲ Lumberland / 20150923 (2015)

My Untitled “Path” (2018) also looks fantastic on The Frame because of its mystery. It is a surreal landscape of a branch wrapped in LED lights set next to a seemingly endless stone wall. This is from a series of works where I insert electronic elements into the landscape.

▲ Untitled “Path” (2018)

To discover more of Noah Kalina’s artwork, head to the Samsung Art Store in The Frame.

To further accessibility to and diversity within art, Samsung has been partnering with numerous museums, galleries and art collectives, with the latest Artlife Matters and Samsung Art Store partnership being one of them. Together, Artlife Matters and Samsung Art Store have been providing consumers with a unique and inspiring selection of artworks by Ghanaian and African artists, giving viewers who may not have been able to view the works in person a chance to experience the art in the comfort of their homes.

Samsung Newsroom sat down with Eric Agyare, the Founder and Project Director at Artlife Matters, to discuss how the organization and its partnership with Samsung Art Store has transformed the perception of art and its role in enhancing diversity and accessibility for artists in Ghana and Africa.

▲ Artists at the Artist Seminar held by Artlife Matters in 2022

Expanding Opportunities for Art

Q: Can you tell us a bit about Artlife Matters and what inspired you to pursue a partnership with Samsung Art Store?

Artlife Matters is an art-influential organization that looks to foster collaboration and partnership opportunities that showcase practicing and upcoming artists within the creative arts space. Due to limited opportunities and resources, at times it can be difficult for artists to reach their full potential. In partnering with the Samsung Art Store, we are able to provide a platform that allows artists the opportunity to experience art from a worldwide lens.

Q: How has the reception of your partnership with Samsung been from members of Artlife Matters and its artists?

The reception from artists has been positive. The exposure and revenue model of the Art Store platform has solved significant career challenges, and our artists now have the peace of mind to keep doing what they love without concerns for livelihood. To date, we currently have artwork submissions from six African countries, allowing consumers to truly enjoy the diverse artwork Artlife Matters provide.

Q: How has your experience working with Samsung affected consumers’ perception of African art?

The partnership has also positively affected consumers’ preferences, exposing them to the unknown aesthetics of our continent. As a result, I believe users of The Frame are more enlightened on the new African narrative than ever before. During our Artist Seminar held in December 2022, Artlife Matters recorded that most of our listed artists on that platform had been contacted by users of The Frame. Some conversations are leading to new projects as well.

Creating Diverse and Accessible Environments in Art

Q: As an art-influential organization that celebrates and promotes art as a form of expression, what are some of the ways the organization helps to address societal issues and inspire a creative and inclusive society?

Artlife Matters has been implementing an art-based capacity building project called “Artitude”, which aims to expand the possibilities of the creative art space. Through workshops, internships and mentorships, we have engaged over 4,395 young creatives in senior high schools across Ghana, showing them the social, cultural and economic possibilities in the creative art space while also promoting the importance of art.

Our goal is to celebrate and highlight art as a social, cultural and economic development tool. The school and community projects we run are created to inspire and shape creatives to reach their vast potential within the art industry. Our goal is to become a pan-African organization with an art ecosystem that allows new and existing creatives to exchange and implement ideas that shape society.

Q: What role do you see technology playing in bridging the accessibility gap for consumers and artists in the coming years?

We believe the effort in democratizing the art industry through technology is increasing the demand for creative goods. Through technology, art can become accessible to the right consumers and offer more exposure to artists’ work. The dream of having a viable career in art can easily be made possible for young adults living in remote areas in Ghana.

Illustrating the Vibrancy and Richness Art

Q: What are some of the unique artistic elements that define Ghanaian art and the newest works in the Art Store?

Ghana is increasingly becoming the hub for contemporary African art. Our vibrant colors, unique way of representing blackness and the authenticity of the Ghanaian narrate now have the world’s attention. We use every opportunity to advocate and demonstrate art’s social, cultural and economic value in Ghana and beyond. Artlife Matters is focused on creating and managing a vibrant art space that influences positive community behaviors, as depicted in the Kolorscape art piece.

Q: Of the newest works in the Art Store, which piece would you recommend for users to display on The Frame?

To showcase the amazing and vibrant works from Artlife Matters and its artists, I’d recommend that consumers display the works of art outlined below on The Frame.

▲ Kolorscapes (2021) by Dela Avemega (Becké)

Dela Avemega is a contemporary artist. His works spur dialogue on race, society, culture, religion and politics. Dela firmly believes art validates perception, and this is how he perceives the future of the Accra creative community in this masterpiece.

▲ Melanin Lisa by Elkanah Kwadwo Mpesum (el Carna)

Elkanah Kwadwo Mpesum is a professional illustrator with an edge to narrate authentic African stories. His version of the “Mona Lisa” is a tribute to the beauty and majesty of black womanhood.

▲ She Snap by Manzi Leon

Manzi Leon is a self-taught surreal visual and digital artist who loves the impasto painting style because it gives him exciting energy to see visible brush strokes converging on a canvas to form a masterpiece that expresses the thoughts and feelings of women in his community. This painting depicts how we get happiness and the power to stick to what motivates us.

To see more of Artlife Matters’ artwork, head to the Samsung Art Store in The Frame.

▲ (From left) Seokwoo Yong, EVP and Deputy Head of Visual Display Business at Samsung Electronics and Sven Ohrke(Öhrke), Management of Marketing and Sales at VDE Institute.

This certification recognizes that Samsung TV’s Eye Comfort mode provides an optimal viewing experience for consumers spending more time indoors by automatically balancing light exposure and color temperature to mimic natural outdoor light.

The circadian rhythm has a cycle of inhibiting melatonin secretion for dynamic activities during the day while activating its release for a comfortable sleep at night. Melatonin is a hormone known to help you sleep well.

VDE’s certification validates the benefits of Eye Comfort mode on users’ circadian rhythm by measuring circadian stimulus at different illuminance levels and assessing the impact on melatonin suppression. The certification process complies with the Circadian Stimulus method based on the research results of the Lighting Research Center in the U.S.

This is one of many verifications Samsung TVs have received representing ongoing efforts to put users and their experience front and center of product design. Previously, Samsung TVs have received ‘Eye Care’ certification from VDE and ‘Glare-Free’ validation from UL, along with ‘Pantone Validated’ and ‘SkinTone Validated’ certifications from Pantone, both signifying that certified Samsung screens satisfy the organization’s color accuracy standards.

¹ For models Q70C and above

² The Frame, The Serif and The Sero

Hyun Kim has been working as an artist for 20 years since he made his debut as a children’s book illustrator. His most famous painting, “Gooly Gooly Friends,” is known for its adorable animals with vibrant colors and a sense of warmth. Inspired by his daily experiences, Kim’s work is playfully cheerful and appeals to both children and adults.

Samsung Newsroom met with Kim to talk about how his heartwarming artworks can turn our monotonous lives into sweet fairy tales.

▲ Illustrator Hyun Kim and his studio

Q: The collaboration with Samsung Art Store focused mainly on the cheerful and lovely characters from “Gooly Gooly Friends” and was hugely popular among users. What artworks are you displaying on the Art Store this time and why?

Most of the previous works displayed on the Art Store were simple and bright character pictures.

As a children’s book illustrator, I always try my best to portray the world as seen through the eyes of children. That’s why many have said my work brings back childhood memories.

I realized that people love not only a pure, delightful world like that of their childhood but also serene images that are equally impactful and aesthetic. Recently, I’ve expanded my process to include the perspective of adult audiences as well. I believe everyone has their own inner child, and I consider what world that little child would want to see when choosing an art subject.

I hope the joy of art can rejuvenate any family member, not only young children.

Q: What are the benefits of displaying art digitally on a screen?

Digital art allows audiences to access artwork anytime and anywhere. So, its biggest advantage lies in its flexibility. Users can select different pieces based on their emotions or to fulfill a certain purpose. That small change can also make their whole space completely different.

I think The Frame is the best screen for my work and other digital art as its incredible picture quality displays the detailed colors and captures the unique textures.

Q: With technological advances, the way we experience and consume artwork is changing. What is the role of the Art Store?

The Art Store helps users easily and comfortably access art in their daily lives while also providing an opportunity for lesser-known artists around the world to introduce their work to new audiences. In addition, the Art Store serves as a gallery at home where anyone can enjoy masterpieces from a variety of popular museums.

I hope that the Art Store will continue to expand this virtuous cycle where both artists and audiences can coexist and benefit.

Q: What three pieces of yours would you recommend for users to display through the Art Store?

▲ Merry Christmas

“Merry Christmas” can be displayed alongside Christmas décor in one’s home to make it even more festive during December. I often display other artists’ works in my living room, but for December, I chose “Merry Christmas” to refresh the overall atmosphere.

▲ Redwoods

This past April, I went on a solo trip to Jeju Island. I spent so much time taking slow strolls in the forest. One day, I really felt the Forest of Healing comforting me with its profound silence, and I felt the incredible energy of nature.

“Redwoods” is the first artwork I drew after my trip. It always reminds me of that awe-inspiring and exciting moment.

▲ Waiting Xmas

“Waiting Xmas” is a dark painting with more densely packed subjects. The style is different from my traditional artworks, which consist of vibrant, basic colors and adorable characters. “Waiting Xmas” shows the excitement of preparing for Christmas in a quiet winter with achromatic colors.

Q: What is your future goal as an artist?

Samsung Art Store enabled the global exhibition of my work. The other day, a person from the other side of the world said that my work gave them great comfort during a tough time. I have also heard that many kids see my work every day. How wonderful is that?

I am greatly looking forward to continuing to work with the Art Store to positively influence others through art.

To see more artwork from Hyun Kim, head to the Tonybunny collection of the Art Store.

Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

Since April 2022, Samsung Art Store has been partnering with National Gallery Singapore to bring consumers a curated selection of prominent artworks by Singaporean and Southeast Asian artists. A leading visual arts institution, the Gallery is a custodian of over 8,000 works that form Singapore’s National Collection, which capture the changing landscape of this dynamic region.

Samsung Newsroom sat down with Jason Ong, Director, Partnership Development at National Gallery Singapore to discuss how the Gallery and its partnership with Samsung Art Store are redefining the role of art galleries and its role in fostering diversity and accessibility.

▲ National Gallery Singapore

Q: National Gallery Singapore’s partnership with Samsung Art Store is fairly recent, having been announced in April 2022. Can you tell us a bit about the inspiration behind this partnership?

National Gallery Singapore is committed to making our collection more accessible as well as to deepen the public’s engagement with our artworks. Collaboration with like-minded partners, such as Samsung, help us to achieve this goal. We are especially heartened to know that though this partnership, artworks from our collection can reach an international audience in the comforts of their home.

As the first Southeast Asian museum represented in the Art Store, our presence on the Art Store allows us to showcase some of our key artworks to a global audience; we hope that this will enhance awareness and appreciation of our region’s rich art history.

Through technology, visitors are able to have a glimpse of the diversity of art and narratives showcased through the selected artworks. We hope this partnership will ignite more interest not only for works from our collection but also for Singapore and Southeast Asian art in general.

Q: Can you tell us more about the Gallery’s goal to foster and inspire a creative and inclusive society? What does this look like?

The Gallery is working towards expanding the hearts, perspectives and horizons of the public through art. We have been steadfast in our ambition to deepen art appreciation in our audiences. Our desire to develop the Gallery as a space for dialogue and discovery also extends to the exhibitions we present. By sharing the magic of storytelling with all, our exhibitions and programs can add to, adapt or remake age-old tales. Our critically acclaimed exhibitions are curated to promote conversations and encourage fresh perspectives on the art of Singapore, Southeast Asia and the world.

Q: Samsung Art Store recently updated its selection from the Gallery’s diverse collections to include pieces from renowned artists such as You Khin, John Turnbull Thomson and Raden Saleh. How were these works chosen?

We display a unique transnational approach towards our collection as we aim to rewrite the art histories of this region. The works selected for Samsung — varying in medium, subject matter and social concerns — demonstrate the diversity of art from the region. You will find a wide range of works drawn from various countries in the region from the 19th to 20th century, varying in medium and artistic style.

Q: Which three would you recommend for users to display on The Frame?

Kampong Pasir Panjang was painted by Singaporean artist, Idris Ali, in 1965. Idris Ali’s paintings of Singapore are important as they serve as visual documentation of our national heritage. We hope that this painting provides an insight into the local landscape of early post-independence Singapore.

▲ Kampong Pasir Panjang (1965) by Idris Mohd Ali

You Khin’s Untitled (Doha Scene: Pakistani Bakers) records the local Pakistani bakery that Cambodian artist, You Khin often visited with his children during his years in Doha and offers insights into how he passed the time in his adopted home. This painting also demonstrates how other regions of the world are interpreted in Southeast Asia’s modern art through artists who travelled widely like You Khin.

▲ Untitled (Doha Scene: Pakistani Bakers) (1990) by You Khin

Boschbrand (Forest Fire) is one of the most iconic artworks of the Gallery represented in the Art Store since the inception of the partnership in April. While this piece isn’t one of the latest additions to the Art Store, it is a remarkable artwork with a dramatic representation of wild animals chased by flames to the edge of the precipice. The work was presented as a gift by Indonesian artist Raden Saleh to his patron King Willem III of the Netherlands in 1850. It is monumental in scale; we are glad that this masterpiece can be displayed and appreciated by The Frame owners from the comforts of their homes.

▲ Boschbrand (Forest Fire) (1849) by Raden Saleh

Q: You’ve worked on digital projects ranging from NFTs to the Web3 universe to make art more interactive and accessible. How do you foresee technology bridging the accessibility gap for consumers and artists in the coming years?

We must continue to harness this ability as we press towards the digital realm alongside everyone else. It is not enough to replicate the experience of visiting our galleries. Instead, visitors will have the opportunity to craft their own unique museum experience through modes of online engagement centered on interaction. Through video tutorials, games and livestreams, individuals can query artists; children can make art with their parents; and students can tour our exhibitions with their teachers.

As part of this initiative, the Gallery has recently created a private blockchain for “Adopt Now,” a public crowdfunding initiative that allows anyone to adopt part of an artwork from its art collection for as little as 50 Singapore Dollars. We are thrilled to report that this micro-giving initiative has received an encouraging response.

Q: Do you have any other upcoming exhibitions or projects you can tell us about? Do you have plans for any more digital art projects in the future?

As an innovative museum, National Gallery Singapore continues to innovate and explore emerging technologies to see what is possible in creating more opportunities for art appreciation among our visitors. To make art even more accessible, the Gallery launched ARText in September, an interactive platform that lets users learn about Southeast Asian art through daily conversations on common messaging apps.

ARText is built on the concept of micro-learning and delivers bite-size and interactive art learning experiences to mobile devices. The Gallery is also looking at personalizing the experience by integrating artificial intelligence text recognition software.

To see more artwork from National Gallery Singapore, head to Samsung Art Store in The Frame.

The artworks below were created in collaboration with the Special Designers of KIMUSTUDIO (KIMU), an organization breaking down societal barriers through content. The Special Designers are a team of designers with developmental disabilities who are working to create unique and captivating works of art for the world.

Now, their works of art can be seen on a variety of Samsung Electronics’ art platforms. Samsung and KIMUSTUDIO have come together to unveil a new, special project with the goal of bringing KIMU’s unique, aesthetic pieces and values to the daily lives of consumers. To find out more about the Drawing Diversity Project, Samsung Newsroom met with the project members and learned about the team and how this collaboration came together.

▲ (From the left) KIMUSTUDIO’s CEO Jang-won Nam, Manager Ran Hur, Designer Taegyu Lee, Designer ByungHun Song, Yeonji Chee and Bora Kim from Samsung’s Corporate Sustainability Center pose in front of KIMU Atelier located in the Seongsu neighborhood of Seoul.

Art Platform Contents: Simply Consuming Art Expands the Value of D&I

“We thought long and hard about what Samsung’s consumers can do in their daily lives to join us in making a better future,” said Bora Kim from the Corporate Sustainability Center, who planned the Drawing Diversity Project. “We thought that if we can uphold the values of diversity and inclusion (D&I) in our products and services, then our consumers would be able to naturally participate in consuming and spreading these values,” she explained.

“At KIMUSTUDIO, all members complement each other and are placed in roles that utilize their talents and strengths,” said Yeonji Chee from the Corporate Sustainability Center when explaining how the cooperation with KIMUSTUDIO began. “KIMUSTUDIO does not provide one-sided help, but instead encourages everyone to accept the way they are and unleash their talent. Creating artwork in this way coincided with our vision to create a sustainable future through collaboration and mutual growth with various employees, partners and stakeholders.”

▲ Yeonji Chee (left) and Bora Kim (right) from Samsung’s Corporate Sustainability Center planned the art platform project with KIMUSTUDIO.

“When it comes to this collaboration, we can’t help but mention the quality of the artwork of KIMUSTUDIO,” Chee said. “First of all, we were mesmerized by the distinct works of art that are unique to KIMUSTUDIO. Not only did I personally like the bright colors and charming style of the artworks, but the quality of them was also outstanding and suitable to be presented to our consumers through Samsung’s art platforms,” Chee added.

“The artworks of KIMU break stereotypes that have previously created prejudice in art. They instead help us to provide new perspectives on the differences between people,” Kim said. “We wanted to share KIMU’s artworks, which integrate art and the values of D&I seamlessly, with consumers through Samsung’s products and services,” she said.

When consumers purchase the Special Designers’ artworks on Samsung’s art platforms, a portion of the proceeds are immediately shared with KIMU. In this way, consumers can participate both in promoting the values of D&I in their daily lives while appreciating the beautiful artworks of KIMU.

Sharing the Value of Diversity With the Broader World

KIMU’s artworks are created through a collaboration of many individuals. The Special Designers and other team members work together by utilizing their own unique, artistic talents, including sketching, coloring, design and more. A total of 16 KIMU designers worked together for Samsung’s Drawing Diversity Project.

▲KIMUSTUDIO’s Special Designers work with other team members to create works of art.

However, displaying artwork through art platforms is different than displaying artwork in galleries, which was the platform KIMU was most familiar with. The role of the electronic devices that display the artwork and the characteristics of those products, such as where they are usually placed, had to be considered as well. Additionally, the project participants needed to consider how TVs, smartphones and refrigerators are utilized throughout viewers’ daily lives.

“We organized the different styles of artworks considering the unique features of Samsung’s art platforms, which allow artworks to be easily accessible in people’s daily lives,” said CEO of KIMUSTUDIO, Jang-won Nam. “How we create art has been diversified from our existing artworks and we’ve created new patterns, sceneries and artistic objects based on projects that we were working on. As a result, we’ve created artworks that are more artistic and present a new aura.”

The artworks that are usually square-shaped were adjusted according to the specific device sizes, and diverse, new patterns, designs and themes were created as well. Additionally, artwork displayed on refrigerators usually contains nature and animals, giving the impression that the kitchen and external space are connected and creating a more spacious vibe within the home.

“For Bespoke Atelier and the Art Store, we thought of artworks that would go well with the design elements, such as colors and forms that are unique to home appliances,” Hur said. “For Galaxy Themes, which users interact with on a daily basis on their smartphones, we focused on creating trendy colors or styles that suit users’ preferences.”

▲ Designers ByungHun Song (left) and Taegyu Lee (right) are Special Designers from KIMUSTUDIO who participated in Samsung’s art platform project.

Although the platform for displaying artwork has changed, the project made an effort to maintain KIMU’s unique vibe. Special Designers Taegyu Lee and ByungHun Song participated in the project and elaborated on the process of creating artwork. “We tried to draw something we like in a unique way and that process was enjoyable,” the designers said.

▲ KIMUSTUDIO’s CEO Jang-won Nam (left) and Bridge Team Manager Ran Hur (right)

“The part that makes me the happiest is that the platform for KIMU’s contents has expanded thanks to the collaboration with Samsung, a company that has consumers all over the world,” said Ran Hur, Manager of KIMU’s Bridge Team, who is in charge of hiring Special Designers for partnerships. “We hope KIMU’s artworks will be a positive influence and help KIMU move closer to its goal of breaking down barriers through content.”

Samsung’s Art Platforms Shed Light on the Value of D&I in Different Places

Three business divisions at Samsung participated in this collaborative project, making this collaboration a new challenge for KIMU.

“The direction and value sought by each platform were clear, so coming up with an optimal way to develop them was an enjoyable and valuable experience.” CEO Nam said.

The managers of each business division in charge of exhibiting KIMU’s artworks also explained their perspective on the project.

How Working Together To Create Content Breaks Down Barriers in the World

“KIMU, where the Special Designers and other team members all play an essential role in creating content, shows what D&I is all about,” Bora Kim said.

“With this project, I hope we can also consider the values of D&I and sustainability when planning other services,” said Chee. “I also hope we can continue to expand the diversity of the creators who provide content for Samsung’s various services, as well as its art platforms.”

The values of D&I are present in all of KIMU’s artworks. “This project with Samsung has been special and valuable to each of us,” CEO Nam said. “I’m overwhelmed with joy to have this opportunity to showcase the talents of our designers through their artwork, allowing the values of D&I to be communicated and recognized throughout the world. I hope the distinct aura and stories of KIMU will resonate well with the viewers through the art platforms.”

Learn more about KIMUSTUDIO and Samsung’s collaboration with the organization through the card news below.

Creating your own personal home gallery has never been easier thanks to Samsung Art Store. The Samsung Art Store contains a collection of over 2,000 works created by various artists, connecting people to a wide variety of aesthetic styles, designs and pieces that both inspire and touch the heart.

The Samsung Art Store is making art more accessible for all by providing professionally curated art for The Frame users. From master pieces to modern art and breathtaking photographs, the Samsung Art Store adds a touch of personalization to your home, all displayed brilliantly on a crisp 4K screen.

To learn more about the selection process for curating pieces for the Samsung Art Store, Samsung Newsroom sat down with Daria Brit Greene, Senior Curator for the Samsung Art Store. Read on to learn about how the Samsung Art Store is providing a new way to experience art from the comfort and convenience of your home.

For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business.

“Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces.

▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group

Your Life, Centered on Art

The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.

Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems — at first glance — slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim.

Refresh Your Living Space With Digital Art

One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century.

“I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks — even for different seasons or special occasions like Christmas.”

Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said.

Bringing Artwork to Your Living Room

The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it.

“I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.”

“The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece — whenever and wherever you are.”

Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.”

Tips: Curating Art for Your Home

Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features.

Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences.

“The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.”

An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time.

“You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin.

She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week.

New Screen Experience Transcending Space and Time

The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi.

“Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.”

“Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.”

The Future Gen House is a place where Generation Z (Gen Z) can be fully immersed in a hyper-connected experience provided by Samsung Electronics’ SmartThings.

SmartThings provides a comprehensive device-connected experience that fits a user’s own lifestyle. It not only connects Samsung products and services but other Smart devices as well. Devices such as TVs, refrigerators, washing machines, air conditioners and more are all organically connected to create a customized space and experience according to a user’s requirements.

To familiarize and connect Gen Z to SmartThings, Samsung created the Future Gen House.

Based on the popular Gen Z trend of house sharing, the Future Gen House is equipped with a host of Samsung products all connected to SmartThings.

Inside the Future Gen House, each space is designed and curated around one of five different Gen Z interest categories, including gaming, entertainment, sports and fitness, cooking and design. There are also shared spaces, including a lounge and a dining room, where visitors can engage and interact with each other.

▲ Group photos of the Future Gen House in Korea and in the U.K.

Gen Z Samsung employees from the Future Generation Lab, Gen Z influencers and college students moved in and lived together at the house for two weeks. During their time at the Future Gen House, they interacted with Samsung’s products and SmartThings and created unique scenarios based on their own preferences and lifestyles.

Take a look at some of the exciting and unique experiences Gen Z visitors had in the Future Gen House in the videos below:

Remote Dance Battle: Have a Real-Time Online Dance Battles With Your Friends

When a friend texts you a specific keyword, the preset Remote Dance Mode is automatically activated through keyword recognition. The Sero, Samsung’s 4K Smart TV, and smart lighting are turned on, and the smartphone screen connects to The Sero through the Smart View feature during the video call.

Now, it’s time to enjoy the remote dance battle with your friends. You can change the color of the lighting using a smart button to set the vibe. By utilizing SmartThings, users can enjoy a hyper-connected experience with their loved ones, even when they’re far away.

Your Gym, My Gym, Our Gym: Create Your Own Fitness Room by Simply Tagging Your Smartphone

Change a shared fitness room into your own personal home gym with SmartThings. Simply tag your smartphone to the NFC sticker on the wall and enjoy your own personalized fitness mode. The fitness mode, which is preset by users, features activities such as dance, yoga and boxing mode. You can make any place your own customized space with SmartThings.

Surprise Birthday Party: A Super Simple Way to Prepare a Surprise Party

The moment you turn off the stove after preparing a meal for your friend’s birthday, the preset Birthday Party Mode is activated. A happy birthday message is displayed on the screen of The Frame, Samsung’s lifestyle TV, and the space where the party will take place becomes decorated with lights. Through this simple to use Birthday Party Mode setting in SmartThings, users can enjoy precious moments and make longer-lasting memories during special occasions.

SmartThings Mural Challenge: Create Your Own Mural With a Click of the S Pen Button

IFA 2022’s Samsung Town brought excited visitors together to experience Samsung Electronics’ latest products.

At the event, you can find the European Bespoke Home series, Bespoke Infinite lineup, premium high-definition screens including the Micro LED and Odyssey Ark and an upgraded mobile lineup including the Galaxy Z Flip4, Z Fold4, Watch5 and more. Let’s explore the Samsung Town exhibition space at IFA 2022, filled with Samsung’s newest products, interactive exhibits and more through the photos below.

▲ Samsung showcased the Bespoke Home lineup at its Samsung Town exhibit at IFA 2022.

▲ The Bespoke Home lineup helps consumers personalize their kitchen’s interior design by allowing them to select the color and materials based on their preferences. At this year’s IFA, you can find the Bespoke Kitchen Package that displays induction cooking, a dishwasher, oven and more, on top of the Bespoke Home series that features a new washer and dryer.

▲ The Bespoke Jet features a Digital Inverter Motor, providing strong durability and suction power.

▲ Experience the high-quality 990 PRO SSD, optimal for gaming and other intensive graphics work. The 990 PRO offers enhanced functionality for gaming, 4K and 8K high resolution videos, 3D rendering, data analysis and more for situations that require super-high data processing work, all thanks to improved speed and high power efficiency.

▲ An overview of Samsung’s visual display exhibition. Visitors were captivated by the Odyssey Ark gaming screen, Neo QLED 8K, Micro LED at the booth.

▲ Visitors tried out the many functions of The Freestyle, a portable screen. The Freestyle, able to freely rotate 180 degrees, can create an ideal screen size with the Easy Set Up function. Simply place the device anywhere and the Freestyle adjusts the focus and keystone automatically.

▲ The Frame, a lifestyle TV, showcases top-tier, 4K ultra high resolution screen quality,¹ powered by Quantum Dot technology. The Frame is equipped with Matte Display, which enhances viewing experiences with reduced reflections, offering realistic picture quality regardless of the lighting conditions.

▲ Odyssey Ark, a new gaming screen, offers an immersive experience, captivating visitors’ attention.

▲ Samsung’s Neo QLED 8K provides the best resolution and most vivid picture quality in the industry, but also offers optimized gaming functions for users.

▲ The booth also featured Samsung’s full lineup of mobile devices and wearables. Visitors could experience and try out the new mobile products unveiled at Galaxy Unpacked in August such as the Galaxy Z Flip4, Z Fold4, Watch5, Watch5 Pro, Buds 2 and more.

¹ 32-inch model offers FHD screen quality.

At its SmartThings Home booth, Samsung Electronics showcased its vision for the future of home living. The booth featured a setup of seven real home spaces, such as a bedroom, living room and kitchen, allowing visitors to experience and learn about the capabilities of SmartThings.

SmartThings presents a fully integrated home experience by connecting not only Samsung products and services but also third-party devices such as lighting and window blinds to cater to your own lifestyle. SmartThings also helps consumers live a more sustainable life by suggesting ways users can save energy around the home by analyzing energy usage patterns and more.

▲ When Good Morning Mode is activated, the curtains open and the lights turn on automatically. The air conditioner switches to auto mode and The Frame TV automatically turns on, displaying a photograph to ease you into the morning.

▲ Visitors can experience the Movie Mode in the Living Room exhibition space. Once Movie Mode is activated, the TV turns on automatically, the curtains close and the lights darken simultaneously. The air conditioner and the air purifier switch to WindFree mode to help focus on the movie. With a single, simple step, the living room turns into a theatre right before your eyes.

▲ Experience your own home office created with SmartThings. After activating Work From Home mode on the Smart Monitor, the light brightens and the air conditioner and air purifier switch to WindFree mode.

▲ In Home Gym area, the air conditioner and air purifier automatically turn on once Workout Mode is activated, freshening up the space. You can compare your form with the workout videos of your choice using the Multi-View function on the TV. By checking your form in real-time, your workout can be more effective. Once you complete your daily workout, you can check your workout results using Galaxy Watch.

▲ When you put beef in the Family Hub Refrigerator and save it under the Food List, the SmartThings Cooking recommends personalized recipes and meal plans based on users’ tastes, dietary needs and groceries on hand. The recommended recipe for tonight is steak. Press the Send to Oven button, place the meat inside the Smart Oven and your meal prep for dinner is done.

▲ When Game Mode is activated, the illuminance lowers and colorful lights fill the room. The air purifier switches to Soundless mode to help make gamers feel as if they’re actually in the game.

Stuart Franklin is an award-winning photographer who has traveled all over the world in pursuit of his work. The titles Franklin has held over the years vary from photographer to documentarian and art curator, with his work landing on the pages of newspapers, books, magazines and other media in between.

Over the years, Franklin’s work has gained considerable momentum and visibility — his work has earned a place in renowned publications around the world. Now, his work is featured on Samsung Art Store, introducing even more variety to the ever-growing art collection that is accessible through The Frame.

Samsung Newsroom sat down with Franklin to talk about his work and how he sees digital transformation taking the art world into new, unimaginable spaces.

▲ Stuart Franklin

Q: Briefly tell us about yourself, your work and the inspiration behind your photography.

I am a Magnum photographer, and I have been working in the industry for over 40 years. I am inspired by many things: light, form, the subject itself, often the overall idea behind a larger project. But these days I also enjoy drawing and painting as well.

I am currently working on a book about trees. 25 years ago, I published a book called The Time of Trees (1999), and I am now revisiting the subject in preparation for a new book in 2023.

Q: You began studying photography in 1976 and have made quite an impact since then. How has your photography evolved over time?

After studying drawing and painting, then photography, I began a career working for newspapers and news magazines. My stories were always people stories: in the news, street photography and portraits. This began to change during the 1990s when I began to focus more on landscape work — I worked on magazines, books or exhibition commissions and an exhibition for the National Galleries of Scotland.

Q: You are known for your wide array of photography styles. Could you elaborate more on your creative process?

My work has evolved over time. In the past, I worked mostly in news features or breaking news. I haven’t given that up: I recently did work on the Covid-19 pandemic in the U.K. But more and more I am focusing on landscape photography. Currently, I am interested in the relationship between nature and memory, so the conversation surrounds the relationship between elements in the landscape that spark a memory and something objectively interesting in the landscape itself.

Q: What is your favorite setting or location to take pictures?

Right now, forests. I have recently been working in the largest walnut forest in the world in Kyrgyzstan.

Q: Can you tell us specifically how advancements in technology and the emergence of digital art and platforms have changed or shaped your career?

Unusually, my work has moved full circle from working on color transparency film and black and white negative to digital color in about 2004 and now back to 80% film. I use my Samsung Galaxy S21 Ultra for about 90% of my digital color photography these days. Digital has many advantages, especially working in low light. But currently, I am working with film in black and white and digitally with the Galaxy S21 for color.

Backlighting and increased dynamic range are always an advantage with digital displays, but the disadvantage is often reduced image size. It is difficult to mix the two. Anything backlit in an exhibition will always stand out more than a silver gelatin print.

▲ Caroline Islands (2000), Stuart Franklin

Q: Caroline Islands (2000) is one of your most popular photographs displayed on The Frame. Tell us briefly about this piece. Why do you think people are attracted to this image?

This landscape and these colors speak of somewhere remote, a get-away, an escape, somewhere quiet and undisturbed. In bustling urban life, all these qualities become desirable.

Q: A lot of your photography within the Art Store that gained popularity over the years involve nature. Can you tell us more about what your artistic intentions were for these photos?

I have always found solace in nature and in celebrating its beauty. The challenge is making inspiring places be as inspiring in a photograph. That usually involves choosing the right light and the best time of day to be out photographing so that the highlights are not too bright or the shadows too dark. Light — the quality of light — plays a huge role in how I think about photography.

▲ Falls, Brazil (2000), Stuart Franklin

Q: Can you give us some background on this photo?

This photograph was taken in late 1999 on commission for the article titled Celebrations of Earth — published in January 2000 as the opening story of the new millennium. Due to the mist formed by the water thundering down the waterfall, the morning light stayed soft for quite a long time, which gave me enough chances to make several exposures from different vantage points. Also, Polaroid films that fit my camera were easy to buy back then to help me out in trials before making the actual exposures.

Q: Where do you see the future of photography art exhibitions heading? What are your thoughts about what’s to come?

I think there will always be an attraction in seeing the print as a three-dimensional object, as one sees a painting. However, I suspect in the future that the three dimensionality that we are used to experiencing in a gallery will be deliverable digitally and become widespread in time. The digital experience will expand in ways that we can barely imagine. There will be more virtual galleries and exhibitions. I feel sure of that, and that will make art more accessible to a wider range of people.

Q: Aside from the two photographs listed above, do you have any other recommended pieces for The Frame users?

I will always be one to flag my most recent work, so perhaps the work this year from Spain, Italy or Kyrgyzstan or the work I am about to do in November in Cambodia and Bali. But then I recommend the images from Bali that I took in 1999 for the Celebrations of Earth project — I still love those beautiful green rice fields. Then there is the work from Korea. Too much to choose from.

▲ Rice Fields, Indonesia (2000), Stuart Franklin

To see more of Franklin’s photographs, head to the Samsung Art Store.

Traversing both the impenetrable jungle of the Ecuadorian Amazon to the bustling city of Santiago de Chile, Alberto Montt’s work, which reflects his experience and emotions as gleaned from everyday life, has been featured on Samsung Electronics’ Art Store since 2019, gaining him popularity from fans around the world.

Montt is known in particular for his experimental approach to art, which combines different elements to create a new way for people to enjoy his work. With the rising popularity of digital art forms and new mediums, Samsung Newsroom sat down with Montt to discuss his work and the meaning of digital art.

▲ Alberto Montt

Q: Can you please introduce yourself?

I am a Latin American storyteller. Illustration is my second language. I have about 30 published books, and I do standup performances that mix elements of spoken and graphic language. I am inspired by everyday life and emotional memory, which allows me to relate to the day to day.

Q: Your pieces are known to present cultural and contradictive statements through youthful illustrations. Where does your inspiration for this come from?

Art should force you to think and to question your position in this world. When art does not challenge you, it is pure decoration.

Q: As a storyteller and an illustrator, you utilize digital art as a means to interact with your audience. What can you say about its growing popularity and what are some of the benefits it brings to the art community?

It features multiple mediums, which comes with its advantages and disadvantages. Digital art is a tremendously complex tool that allows communication to be explored from virtually an infinite number of possibilities.

Q: How has your own artwork evolved as digital art and as technology has advanced? Are there any notable changes in your life that were deeply impacted by innovations in technology?

The biggest impact technology has had on my life was allowing me to move around the world while working. These days, I am able to take my workshop and my studio with me wherever I go.

▲ Alberto Montt during his standup performance

Q: Let’s talk about your partnership with Samsung Art Store. What type of role do you think it plays in the evolving, digital art world?

Being part of the Art Store has allowed me to reach a diverse and global audience in a way that no other platform I know can offer. Being able to exhibit digital art with the value it deserves is an achievement that only technology has allowed. With my own Art Store on The Frame, the images I see change very often, and my whole space is consequently altered and delineated by that randomness and diversity.

Q: Are there any advantages of displaying art on screens such as The Frame?

Absolutely. The range of colors and lighting of the screen completely modify the relationship between the viewer and the work. For me, it has been very exciting to plan the works that will enter the Art Store from that perspective. I would love to see how they are observed and “lived” within people’s everyday spaces.

Q: Can you introduce three of your favorite pieces on the Art Store?

Tigre is a visual exercise that takes me back to my childhood. I grew up in the Ecuadorian jungle and although there are no tigers, the idea of the foliage and the innumerable colors and shades of green moves me deeply.

▲ Tigre, Alberto Montt

Laberinto is another one of my favorites. It’s a work that seeks, from graphic simplicity, to represent the complexity of human relationships.

▲ Laberinto, Alberto Montt

Beso is an illustration that is part of a book published in Colombia that discusses curiosity and emotional awakening. This is the picture I like the most from that book, perhaps because it also has that vegetal exuberance.

▲ Beso, Alberto Montt

Q: Finally, where do you see the future of digital art headed?

For me, art is a game that is constantly changing. That reinvention excites me. It is that surprise that keeps me alive.

To see more of Montt’s latest art pieces, including Beso, head to the Art Store on Samsung’s The Frame.

LIFE Picture Collection is a visual archive of the 20^th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners¹ of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso and more.

“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”

Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.

Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With Matte Display adopted in 2022 The Frame, consumers can enjoy beautiful works of art with drastically reduced light reflections so they can see what’s on the screen clearly. Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste.

With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.

For more information on The Frame, please visit Samsung.com.

¹ Samsung Art Store subscription is required.