The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years.

The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit).

Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions.

The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave.

“We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team.

Samsung Electronics and the Museo Nacional del Prado have partnered to offer an all-new multimedia experience for the visitors of the Prado Museum, offering crisp and vibrant audiovisual content from the Museum in the Jerónimos Terrace using Samsung’s The Terrace. Visitors to the Museum can now view a selection of the Museum’s stunning audiovisual content while enjoying a break during their visit to the art gallery.

Samsung The Terrace that is specifically designed to bring the full indoor entertainment experience outside has been installed on the terrace of Café Prado—a free access space next to the entrance of the Jerónimos Terrace.

Designed with weather in mind – with an IP55 rating, The Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings. The Terrace also offers a crystal-clear display to increase visibility in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that users will be able to enjoy content in vivid picture quality, even in broad daylight.

Since 2013, Samsung has been a technological partner of the Prado Museum. Through the partnership, the companies have developed different initiatives and multimedia proposals to bring art to the wider public.

▲ (From left) Kyuseong Lee, Kang-il Chung and Sunwoo Kim, the lifestyle TV product planners at Samsung Electronics’ Visual Display Business

The characteristics of TVs are continuing to evolve in line with the latest trends and lifestyle patterns. Against this backdrop, the role of the television has expanded. Whereas it used to simply be a device for delivering entertainment, the TV has now become a central component of users’ interior design schemes.

To keep up with emerging trends, Samsung Electronics has continued to think outside the box as it explores new possibilities for TVs. Since 2015, the company has been continuously pushing the envelope to develop new looks and features on its televisions, and ensure that consumers can fit their TV to their lifestyle. So, how did Samsung come up with its lifestyle TV line, and what kind of consumer experience is it aiming to provide? To find out, Samsung Newsroom met with the company’s lifestyle TV product planners, who have contributed to solutions ranging from The Serif to The Terrace.

Lifestyle TVs: Becoming More Than Just a Fixture of the Living Room

Vivid picture and a sense of immersion are two fundamental elements that a television must provide, with a well designed product capable of delivering both. Nowadays, lifestyles are shifting, and viewing has moved out of the living room, with people preferring to consume their content in whichever room they are in at the time.

“Our goal was to allow consumers to have a range of different screens for the various spaces in their house,” said group leader Kang-il Chung. “This would allow them to enjoy whatever content they wanted, wherever they were, based on Samsung’s ‘Screens Everywhere’ philosophy.” Chung’s work involves analyzing tech trends and usage patterns, which allowed him to start determining which new features users want from their television.

“In order to establish concepts for new TV products and functions, we look at things like how televisions are being used, interior decoration trends and the overall cultural and lifestyle preferences of our users,” explained product planner Kyuseong Lee. During the planning stage, the product planners focus on connecting the desired user experience to the essence of the product. By doing this, the team seeks to make it easier for the user to comprehend both the product’s story and the distinct experience it offers. Added Lee, “Rather than simply adding lots of different functions, we work to clearly define the main concept of the product, then make it different. In this way, we look to realize all aspects of the core experience to perfection.”

The Serif and The Frame: Bringing Classy Décor to Your Other Rooms

Since the time of its invention, the television has been considered a staple of the living room. But now, with a growing number of users also putting TVs in rooms like their bedrooms and studies, this is changing. In line with this trend, Samsung has expanded what it deems the ‘TV space’ from the living room to a range of other rooms. Along with this, the company has started to develop televisions that not only suit the interior aesthetics of those other rooms, but include features that match the needs and lifestyles of the people using the rooms.

In September of 2015, Samsung introduced its first lifestyle TV, The Serif, which was designed to contribute to users’ interior design schemes. The Serif’s iconic I-shaped design was created by the internationally renowned Bouroullec Brothers, and is an ideal choice for those who want an aesthetically pleasing television that goes well in any space. “We pursued a meaningful design that emphasized people and space, and tried to get away from the usual ‘TV look’,” said Chung. “A lot of consumers claim that The Serif looks more like a lifestyle product than a TV.”

The product planning team’s ongoing efforts to develop new models that blend well with their surrounding environments also contributed to the development of The Frame. Looking like a modern picture frame, this television can be matched to any home décor style and features an ‘Art Mode’ that allows viewers to enjoy artistic masterpieces from the comfort of their homes. The TV’s sensors are also capable of automatically detecting illumination intensity and movement. “Samsung is collaborating with world-renowned curators, renowned art galleries, museums and artists to deliver a broad collection of art through the Art Store,” related Sunwoo Kim. “We will keep working hard to ensure that we are able to display an increasingly broad range of great artworks in stunning resolution.”

Thinking Outside the Box: The Sero for Millennials

And Samsung’s ‘think outside the box’ development philosophy goes beyond considerations of space and expands to form. Whereas a typical television has a horizontal, 16:9-aspect-ratio screen, modern viewers’ increasing use of mobile devices means that watching content on vertical screens is becoming more and more common. The Millennial generation’s tendency to watch things on their smartphones, in particular, has contributed to the increased prominence of vertically displayed content. Thus, The Sero was developed as an answer to the question, ‘what if we could make the TV screen rotatable so that it could better match the lifestyles of Millennial users?’

The Sero is the result of this bold idea. “Developing the Sero with a rotating screen was a long and challenging journey, as it was like we were exploring unchartered territory,” said the product planners. The team had to consider a broad range of factors, such as whether the user would rotate the screen manually or whether it would rotate automatically. The project brought many different teams together as they set out to create a whole new consumer experience, with their efforts eventually culminating in ‘The Sero’. “We are witnessing an increasing amount of consumption of vertical, short-form content on social networking sites,” remarked Chung. “And The Sero allows viewers to use screen mirroring to watch this content in a full screen, immersive format.”

Expanding to Other Spaces: The Premiere and The Terrace

Over time, the focus of Samsung’s Lifestyle TVs has shifted again. Due to the pandemic, many people prefer watching movies at home to going to the theater these days. The Premiere is specifically designed for those who want to create a theater-like environment in their homes. This easy-to-install model boasts a large, theater-like screen with very sharp picture quality. “With The Premiere, you can enjoy your favorite content on an ultra-large screen from the comfort of your home,” related Kim. “With a premium fabric finish, The Premiere also serves as an excellent complement to your interior décor.”

In the current climate, more people are also making use of private outdoor spaces such as balconies. In line with such consumer lifestyle changes, Samsung has introduced its first outdoor TV model, The Terrace. With superior water and dust resistance, The Terrace delivers an outstanding viewing experience regardless of rain, heat or other adverse weather events. Said Lee, “Going forward, the outdoor TV market is expected to grow exponentially. The Terrace provides an optimal outdoor viewing experience, delivering exceptionally vivid and detailed images in both the sunlight and the shade.”

As our TVs become increasingly important parts of our lives, some argue that the evolution of the product is nearing its conclusion. But Chung thinks differently, claiming that, “There is still an unending range of possibilities for what our televisions might become in the future.” He expressed hope that himself and his team will be able to keep introducing new and varied lifestyle TV models to keep providing fresh experiences to consumers.

Samsung’s lifestyle TV product planners believe that TVs need to keep evolving in order to keep up with continuously changing lifestyles. “We want to develop TVs that people want to own, and that they’ll want to show off,” Kim stressed. “Our dream is to build a so-called ‘lifestyle universe’ where each space is equipped with a lifestyle TV that suits the function of the space.”

Samsung Electronics today announced that all models¹ of The Terrace TV, the premium product line designed for outdoor lifestyles, have become the first in the TV industry to be verified for outdoor visibility performance.

This verification comes from U.S.-based Underwriters Laboratories (UL), a global independent safety science organization with over a century of experience in driving safety solution innovation.

In normal outdoor settings, consumers must find means to block sunlight to gain appropriate visibility, which has been a major issue across relevant product categories. To receive this verification, a product must undergo several rounds of rigorous testing, in which peak brightness of over 3,000 ~ 4,000 nits,² a higher contrast ratio of over 1,000:1, and color volume greater than 80 percent should be altogether achieved under over 10,000 LUX condition. The Terrace TV has displayed outstanding performance in these three key areas so viewers can enjoy clear, vivid images even in bright outdoors.

It also features Samsung’s premium QLED display, anti-reflection technology which reduces light reflection from its surface, as well as AI picture quality optimization technology for automatic brightness adjustment.

In addition to Samsung’s OH55A, an outdoor signage product which uses the same outdoor visibility technologies as The Terrace, also received visibility verification.

Samsung also recognizes the importance of weather resistance against rain and dust for outdoor TV set models. The company obtained IP55 water and dust resistance standard certification from International Electrotechnical Commission (IEC), which together with the latest UL verification will play a pivotal role in fortifying Samsung’s efforts to provide an optimal viewing experience in various outdoor conditions.

“UL’s outdoor visibility verification for The Terrace will enable consumers across the globe to further add values to their viewing experiences,” said Yong Hoon Choi, Executive Vice President of Visual Display Business at Samsung Electronics. “As a leader in the TV industry, Samsung will continue to drive innovative technologies that are optimized for new and emerging lifestyles.”

¹ LST9 65- and 75-inch, LST7 55-, 65- and 75-inch

² Brightness of LTS7: 4,000 nits, Brightness of LTS9: 3,000nits.

“At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more,” said James Fishler, Senior Vice President, Home Entertainment Division, Samsung Electronics America. “The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers.”

For decades, TVs were seen simply as a way to watch movies and shows; now, TVs are serving as conference rooms and fitness hubs. By taking advantage of many features for the first time this past year, people are re-examining the role that their TV plays in their lives.

Beyond Samsung’s innovative approach to new features, our leadership in picture performance has made Samsung the number one global TV manufacturer for 15 consecutive years. In 2021, Samsung continues to break new ground to offer consumers extraordinary viewing experiences.

MICRO LED Comes Home

With superb brightness, deep blacks, and breathtaking image quality, MICRO LED technology offers a groundbreaking viewing experience that lasts. Its inorganic LEDs help prevent burn-in and ensure the screen stays vibrant over its lifetime.

In 2018, Samsung introduced MICRO LED in the form of “The Wall”—a configurable system of modules that can reach an astounding 292 inches for an experience like no other. With its inherent flexibility, “The Wall” requires professional installation in the home or office.

In 2021, Samsung brings all the power of MICRO LED technology in the form factor of a traditional TV experience. Now, consumers can take home the cinematic experience in a beautiful edge-to-edge screen design, with no need for professional assembly and installation. MICRO LED is available in 110’’ and 99’’ sizes globally beginning at the end of March; an 88’’ size is launching this fall; and a 76’’ is on the future roadmap.

MICRO LED can become 4 screens in one. With 4Vue (Quad View), consumers can watch up to four sources of content simultaneously. Keep up with multiple sports at once, or stream a walkthrough while playing a video game. MICRO LED brings true-to-life picture quality at an enormous scale—out of the box.

Samsung Neo QLED Fits Any Home and Every Passion

As people turn to TVs as an outlet for their passions, Samsung developed Samsung Neo QLED to enhance the viewing experience, no matter what you are watching. The Samsung Neo QLED viewing experience is defined by our Neo Quantum Processor, and new Quantum Mini LEDs. At just 1/40^th the size of conventional LEDs, Quantum Mini LEDs allow for ultra-fine light control. With deep blacks, bright lights, and upscaling technology smarter than any Samsung TV has ever offered, Samsung Neo QLED delivers an ultra-realistic picture—whether you are watching a football game, or playing one on your gaming console.

Samsung Neo QLED also offers features that level up gaming. Samsung is proud to be the Official TV Partner of Xbox Series X in the United States and Canada. With Xbox and Samsung renewing their multi-year agreement this year, the two companies will continue working together to offer an unbeatable gaming experience. Samsung Neo QLED and QLED offer cutting-edge capabilities that make them a phenomenal companion to next-gen gaming with Xbox Series X. In addition, Samsung Neo QLED and QLED let you see virtually every detail with incredible 4k clarity, a silky-smooth 120 frames per second, and a low 5.8ms response time.

In order to further deliver optimized gaming performance to the 2021 Samsung Neo QLED and QLED line, Samsung has also partnered with AMD to develop the first TV with Freesync Premium Pro support for both PC and console games to deliver a truly exceptional HDR gaming experience. Additionally, Samsung’s new Game Bar helps players quickly monitor critical aspects of play. You can use it to access Samsung’s Super Ultrawide Gameview, which brings ultra-wide aspect ratios—traditionally only available on gaming monitors—to the TV.

For those with a passion for fitness, Samsung Neo QLED brings athletic training and healthy living to the home. Last year, when people weren’t able to go to the gym, many sought ways to stay fit at home. Samsung Health, a comprehensive fitness and mindfulness platform launched in the spring of 2020, met this need. Samsung Health helped us stay fit with partner apps for every style of fitness and health, along with seamless connectivity to mobile devices and wearables.

In 2021, Samsung Health adds the benefit of a Smart Trainer. With an optional camera sold separately, the Smart Trainer utilizes AI to analyze your posture and provide real-time feedback to improve your form as you follow instructional videos.

In 2021, Samsung Neo QLED’s 8K models (QN800A and QN900A) will be available in 65’’, 75’’, and 85’’ sizes, while the 4K models (QN90A and QN85A) will reflect an even wider selection, starting at 50’’.

TV Technology That Reflects Your Style Indoors or Outdoors

Consumers today expect experiences tailored to their needs, personal tastes, and style. The Lifestyle TV category offers screens designed for every consumer and every space—in and outside the home.

The Frame transforms the TV into a work of art that can be personalized to fit your aesthetic and decor. With new partnerships in the Art Store,¹ like NAVA Contemporary and Etsy, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections. Curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos (all) in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space.

In 2021, there are new ways to customize the Frame itself—from new mounting options like the Slim Fit Wall Mount to five bezel options and more from third party providers. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9 millimeters thick, about the same depth as an actual picture frame. It’s just as appealing off as when it’s on.

Samsung is also offering a new way to display the 2021 Frame, with My Shelf, a new accessory releasing globally later this year that lets you create a tailored wall with personal touches to complement your screen and décor. My Shelf can be attached to the 55 inch, 65 inch, and 75 inch Frame sizes, and will be available in four different colors: beige, white, brown, and black.

For those who miss the movie theater experience, The Premiere, the industry’s first triple laser projector with 4K resolution, represents the next stage in home cinema—all in a compact package. Traditional beam projectors can be clunky and difficult to set up—and even if they offer a big screen, the resolution is sometimes far below an ordinary TV. The Premiere’s minimalist design, with rounded edges and a fabric finish, fits neatly into any home. To help consumers use the Premiere anywhere in their home, we are going to be offering rollable screens optimized for the Premiere later this year on Samsung.com. Just position the Premiere around 5 inches or further from a monotone wall or ALR screen, and break out the popcorn.

In 2020, Samsung took its industry-leading picture performance from inside the home to the yard—just as consumers were looking to get outdoors. With The Terrace, our first outdoor TV, consumers can enjoy the picture quality, audio performance, and smart features they expect from Samsung outside. And they can do so worry-free; The Terrace is weather-resistant, with an IP55 rating to protect against water and dust. It is also simple to install, and easy to connect to cable service and a Wi-Fi network. The Terrace is available in 55”, 65”, and a new 75” Full Sun model² is coming in time for summer.

Screens Suited for Every Need – From Productivity to Play

In 2020, the relevance of the monitor at home changed dramatically. For many, this meant additional screens for multiple needs. Suddenly, a screen that was used to shop online or surf social media became critical to daily life, as consumers used it to make the most of work, school, and play.

To fulfill this demand, the Smart Monitor is Samsung’s first “do-it-all” monitor—uniting the best of monitor and TV. Smart Monitor is compatible with Wi-Fi, Bluetooth, Wireless DeX, and Apple AirPlay 2, letting consumers work from anywhere without needing to connect to a PC. With AirPlay 2, customers can stream, control, and share their favorite content directly from their iPhone, iPad, or Mac to their monitor. When you need to relax, you can enjoy your favorite shows by turning on the Smart TV platform and accessing your preferred streaming apps. Smart Monitor helps consumers stay productive when they need to be—and entertained when they need a break.

In 2020, the Odyssey G9 gaming monitor generated a lot of buzz—this year, Samsung is leveling up the experience with a Quantum MiniLED display and premium gaming features. The 1000R screen curvature, combined with Quantum MiniLED display technology, gives gamers an experience unlike any other. The new G9 joins Samsung’s full lineup of curved and flat Odyssey gaming monitors.

To enable a new way of learning and working while staying safe, we are introducing the Samsung Interactive Display FLIP 75-inch,a digital whiteboard you can write, draw, and edit on. The Flip offers connective features for hybrid working and learning to help consumers succeed—whether in the classroom, the office, or at home. With optimized 4K picture quality and easy-to-read visuals, a team of up to 20 can work simultaneously to sync personal devices for real-time content sharing. The Flip allows users to see a coworker’s or teacher’s presentation as if they were there in person—offering the ability to work together while staying safe. Designed to foster greater collaboration, increase productivity, and enable a seamless exchange of ideas, the 75-inch display joins the 55-inch, 65-inch, and 85-inch display.

Sound That Matches the Visual

While Samsung TVs offer incredible sound from the tiniest of speakers, nothing rounds out the home theater experience like the addition of a Samsung soundbar. The 2021 Q Series lineup includes exclusive Q-Symphony tech, syncing audio from the Samsung TV to deliver enhanced 3-dimensional sound. The soundbar even measures its environment to project audio precisely where it needs to be.

For a full, deep and rich immersive experience, the Q950A boasts the industry’s first 11.1.4 channel sound bringing you right into the center of the action. Its new Bass Boost feature allows users to add “more boom” with a simple click. For those who play music from their mobile devices, Tap Sound makes it as simple as tapping a device to the soundbar. And the Q950A works with multiple voice assistants, including Amazon Alexa and Bixby—making it easy to take full control of the listening experience.

Passions, Style, Tastes, and Needs

In 2021, Samsung complements your passions, adjusts to your tastes, and delivers performance that enhances all experiences. From the pinnacle of luxurious performance in MICRO LED, to the aesthetic appeal of The Frame, Samsung redefines the role of the TV in your home—at a time when the TV is more relevant than ever.

For more information on Samsung’s TV products, please visit www.samsung.com.

* Product availability may vary by region.

¹ Art Store subscription required to access full selection. Fees apply to subscription service.

² Panel protected up to 6 hours in sunlight at 700 watts and 104 degrees Fahrenheit; brightness may decrease to protect panel with other high temperature and sunlight conditions.

Samsung Electronics shared its vision for the future at the 2021 Consumer Electronics Show (CES). The company introduced new products at its virtual press conference, showing how it’s continuing to innovate by creating solutions that are flexible, intelligently connected, and use AI to understand context to make daily life seamless.

“Our world looks different, and many of you have been faced with a new reality–one where, among other things, your home has taken on a greater significance,” said Sebastian Seung, President and Head of Samsung Research, the advanced R&D hub of the company that leads the development of future technologies for Samsung Electronics’ SET (end-products), addressing the company’s efforts to enhance the at-home technology experience. “Our innovations are designed to provide more personal and more intuitive experiences that express your personality. We’re hard at work to bring you next-generation innovation, with AI as the core enabler, for your better tomorrow.”

Creating More Intimate and Personalized User Experiences

As people spent more time at home last year, the tech they wanted became the tech they needed. In relying on that tech, people came to understand many ways connected solutions could make life easier. TVs were vital for entertainment—and sometimes, fitness. Chromebooks became crucial home learning tools. Smart fridges helped with remote shopping and meal prep. Smartphones were indispensable.

Samsung’s continued investments in innovations that adapt to evolving lifestyles enable the company to keep pace with rapid changes. Key innovations unveiled include:

• Samsung Bespoke 4-Door Flex: The latest version of the Bespoke refrigerator features changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function. The new 4-Door model, available in North America this spring, also includes a brand-new Beverage Center, which gives quick access to a water dispenser and an automatically-filled water pitcher. Samsung Bespoke 4-Door Flex also comes equipped with a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bites’ to suit different preferences for cold beverages.

• 110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design that seamlessly blends into the living space. The result is a spectacularly immersive viewing experience with astounding picture quality. The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option—so you can keep up with multiple sports at once, or stream a tutorial while playing a video game. Also, for US consumers, more than 160 free channels¹ are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.²

• Lifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero and The Terrace—a recently launched 4K QLED outdoor TV—as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

• SmartThings Cooking: A new service from Samsung SmartThings is designed to make your culinary journey seamless. An automatic Meal Planner powered by Whisk’s Food AI recommends meals for the whole week, makes shopping lists with the ingredients you need, and connects to grocery retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes.³

• Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer⁴ feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life Including Housekeeping

Samsung has long been at the forefront of AI and robotics innovation, leveraging its seven global AI research centers to advance technology. By bringing AI to its products, Samsung is creating new home experiences—from washing machines that optimize water usage, detergents, and wash cycles, to TVs with a Quantum AI Processor that can upscale HD content into pristine 8K resolution.

The major technologies featured during Samsung’s press conference include the following:

• JetBot 90 AI+: Coming to the US 1H 2021, this new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects, while still cleaning hard-to-reach corners in your home. Also outfitted with a camera, JetBot 90 AI+ is integrated with the SmartThings app to assist you with home monitoring.

• Samsung Bot Care⁵: The latest development in Samsung’s growing robotics lineup, Samsung Bot Care is designed use AI to recognize and respond to your behavior. It will be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It will also learn your schedule and habits and send you reminders to help guide you throughout your busy day.

• Samsung Bot Handy⁶: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes and weights, becoming an extension of you and helping you with work around the house. Samsung Bot Handy will be able to tell the difference between the material composition of various objects, utilizing the appropriate amount of force to grab and move around household items and objects, working as your trusted partner to help with house chores like cleaning up messy rooms or sorting out the dishes after a meal.

Looking to the future, Samsung is also developing other tangible applications of AI technologies for daily life. Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

Samsung closed its CES 2021 press conference by sharing more on the brand’s vision for how technology can enable progress and create a better tomorrow for all. Samsung believes that there is no single all-encompassing solution; a sustainable future requires investments across a broad spectrum. That’s why Samsung is focused on three key areas that are poised to benefit the most from technological innovation: sustainability, education, and accessibility.

“At Samsung, we are always looking for ways to build a better, more sustainable future,” said Sandeep Rana, Senior Manager, Environmental Sustainability Specialist at Samsung, who shared Samsung’s sustainability message at the press conference. “With a focus on the environment, people and society, we will continue to provide our consumers with responsible tools and technologies to address our challenges today and enable a better future for all.”

As part of its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle—from beginning to end:

• Galaxy Upcycling at Home: At the event, Samsung announced an update to its Galaxy Upcycling program called Galaxy Upcycling at Home. The new program reimagines the lifecycle of an older Galaxy phone and offers consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.

• TV Eco Packaging: Additionally, Samsung announced that its eco-packaging would expand to QLED, UHD TV, monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness, Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control—made in part with recycled plastic—can be charged via solar or indoor lighting, reducing battery waste.

Believing that future generations will play a critical role in building a sustainable future, Samsung has also prioritized technology education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

Samsung also highlighted at the event how it is making its products even more inclusive and accessible for all. The SeeColors application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Lastly, understanding how challenging it can be to strike a balance between our digital and analog lives, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time—so they can use technology to better our lives and empower ourselves.

For more information, images or video on the products Samsung announced at CES 2021, please visit http://news.samsung.com.

¹ 160 free channels for Samsung TV Plus are available for US users only. The Service availability may vary by region and product.

² Availability of MICRO LED will vary by region.

³ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

⁴ Specific features available may vary by region and product.

⁵ Samsung Bot Care is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

⁶ Samsung Bot Handy is not currently available for sale. The described functions and technical capabilities have been demonstrated in test settings.

Disclaimer: All functionality, features, specifications, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. Availability of the above-mentioned products, services, and features may vary by region.

“During the past year, we have witnessed the pivotal role technology played in helping us carry on with our lives and stay connected with each other,” said JH Han, President of Visual Display Business at Samsung Electronics. “Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle.”

A Sustainable and Accessible Future for All

Over the next few years, Samsung will embark on a journey of “Going Green” in aligning TV business operations through the following long-term sustainability programs:

• Reducing Carbon Footprint and Improving Energy Efficiency: Samsung will seek to systematically decrease its overall carbon footprint in TV manufacturing. The company will also seek to lower user power consumption and use more recycled materials across its entire TV line.
• Sustainable Packaging Design: Building on valuable consumer feedback, Samsung is expanding its award-winning ‘Eco-packaging’ design to all 2021 Lifestyle TVs and most of the 2021 Neo QLED line. This sustainable solution can upcycle up to 200,000 tons of corrugated boxes each year.¹ By minimizing text and graphic imagery on the Eco-packaging, the oil-based ink from color printing that’s traditionally used on TV boxes is eliminated, helping to further reduce waste.
• Solar Cell Remote Control: In 2021, Samsung TVs will come with a solar-powered remote control that can be recharged by indoor light, outdoor light or USB—a first-of-its-kind innovation for the brand. This will help prevent waste from a projected 99 million AA batteries over seven years.² To construct the remote, Samsung innovated manufacturing process that upcycles plastics from recyclable bottles –including 24% recycled content.³

Samsung’s 2021 accessibility features – now available on all 2021 QLED and Neo QLED models – bring the latest advances in technology and Artificial Intelligence(AI) to help more people comfortably enjoy their TV experience. The 2021 line adds new features such as Caption Moving, Sign Language Zoom and Multi-Output Audio, giving those with the hard of hearing, the deaf, people with low vision, and the blind the ability to optimize their viewing to their needs and preferences. By 2022, Samsung is committing to expand its Voice Guide feature—which provides audio guidance for people with the deaf and people with low vision. And Samsung will continue to develop new AI based features to enhance the accessibility of Samsung TVs in the years to come.

Neo QLED Takes a Quantum Leap in TV Display Technology

Samsung is introducing a whole new display technology, Neo QLED, to its flagship 8K (QN900A) and 4K (QN90A) models. Samsung is taking QLED to the next level enabled by new light source, Quantum Mini LED precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimized for Neo QLED.

Samsung designed the Quantum Mini LED to be 1/40 the height of a conventional LED. Instead of using a lens to disperse light, and a package to fix the LED in place, the Quantum Mini LED has incredibly thin micro layers filled with many more LEDs. Quantum Matrix Technology enables ultra-fine and precise control of the densely packed LEDs, preventing blooming—and allowing viewers to enjoy content as its meant to be seen. Neo QLED increases the luminance scale to 12-bit with 4096 steps; this helps make dark areas darker and bright areas brighter, resulting in a more precise and immersive HDR experience. And Neo QLED benefits from Samsung’s proprietary, powerful Neo Quantum Processor with enhanced upscaling capabilities. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Neo Quantum Processor can optimize picture quality to 4K and 8K picture output regardless of the input quality.

Samsung’s 2021 Neo QLED 8K features a new Infinity One Design—a nearly bezel-less screen providing an even more immersive viewing experience in a sleek design and form factor. And Neo QLED 8K’s attachable Slim One Connect box—an all-new cable management system that can be attached to the TV’s back—allows for an easier install and cleaner aesthetic. The 2021 Neo QLED 8K also packs in several premium, room-filling audio features; Object Tracking Sound (OTS) Pro’s dynamic sound corresponds to the movement of objects on screen, and SpaceFit Sound analyzes the installed TV’s physical environment and outputs immersive sound tailored specifically to your space.

Samsung’s 2021 Neo QLED 8K and 4K models offer smart features that expand the role of the TV and help consumers meet their changing needs when it comes to fitness, entertainment and the home office.

• Samsung Health seamlessly transforms the home into a personal gym, and the new Smart Trainer feature tracks and analyzes posture in real time, just like a personal trainer. During and post-workout, Smart Trainer provides feedback on form, helps you count your reps, and estimates calories burned. With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.
• With two new exclusive features, Samsung is delivering the ultimate TV gaming experience. Super Ultrawide GameView gives gamers the option to play not only at the wide 21:9 aspect ratio, but even at the ultrawide 32:9 ratio. The wider field of view ensures gamers don’t miss a moment of the action. And Game Bar lets players quickly monitor and adjust critical aspects of play—whether that’s switching aspect ratios, checking input lag, or connecting a headset. Finally, FreeSync Premium Pro minimizes stuttering so players enjoy smooth picture quality throughout gameplay.
• With Google Duo, consumers can use their phone to initiate a high-quality, high-speed video call that up to 32 people can join—no matter which operating system they’re using. With Google Duo app, you can make video calls directly through an optional USB-connected And with smart camera solution, the camera can follow your movements. It will automatically zoom in and out so you’re just the right size, always in focus.
• PC on TV on Samsung devices allows consumers to connect a PC to the TV, enabling working and learning from home through the TV screen with a connected mouse, keyboard, and PC. Consumers can also directly access MS Office 365 through the TV’s web browser to create and edit documents. Simply install an Easy Connection app on your computer and log into your Samsung Account—and your TV will automatically connect to your PC, making working from the living room seamless.

Opening a New Era of Breathtaking Picture Quality and Design With MICRO LED

In 2021, the promise of Micro LED comes home. With the new MICRO LED line, Samsung has made Micro LED available in a traditional TV form factor for the first time—bringing consumers a breathtaking visual experience on an ultra-large next-generation screen.

Available in 110’’, 99’’, and smaller sizes by the end of the year, the new MICRO LED line uses micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays. It is self-illuminating, producing stunningly lifelike colors and brightness through its 24 million individually controlled LEDs. And with a Monolith Design defined by over 99% screen-to-body ratio, all you will see is the breathtaking picture quality.

Samsung has innovated its Smart TV features to take advantage of the new MICRO LED line’s massive screen. For example, consumers can use the 4Vue(Quad View) feature to comfortably watch up to four different content sources simultaneously on one screen. Viewers can connect multiple external devices to keep up with multiple playoff games at once, or stream a walkthrough while playing a video game—all in stunning quality and size.

Finally, the new MICRO LED’s dynamic audio experience is just as immersive as its visuals. With Majestic Sound, it delivers breathtaking 5.1 channel sound with no external speaker—transforming any room into a luxurious home theater.

Enhancing the Award-Winning Lifestyle TV Portfolio

Samsung is also making enhancements to its 2021 Lifestyle TV line with new design and form factors to reflect the changing interests and tastes of consumers. Since launching in 2017, The Frame has redefined the television, transforming displays into stunning works of art, with over one million units sold.

The 2021 version builds on The Frame’s innovative legacy, offering a more customizable experience in a slimmer form. The Frame is about half thinner⁴ compared to previous iterations, mirroring the depth of a traditional picture frame. New attachable bezel options come in five color options and two different customizable styles—Modern and Beveled—to match the aesthetic of whatever room The Frame is in.

With a subscription to The Frame’s all-new Art Store, consumers will be able to enjoy 1,400+ carefully curated pieces. Samsung’s new AI-based auto-curation technology better analyzes individual consumer preferences to recommend artwork.

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace and The Premiere immediately upgrade the décor of any home.

For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com/.

¹ Based on internal research.

² Based on internal research. Results may vary upon usage circumstances.

³ Based on internal research.

⁴ 46% slimmer than the previous models.

* Revision has been made from ‘AAA batteries’ to ‘AA batteries’ with regards to the Solar Cell Remote Control on March 4, 2021.

Make Control and Discovery Effortless

Thanks to a wider range of voice assistant options, Samsung Smart TV users now have faster access to their favorite entertainment, real-time answers on screen, and the ability to seamlessly control their smart home devices with a voice assistant of their choosing. By activating voice commands, users can easily browse channels, adjust the volume, control playback, open apps and much more.

“The use of voice assistants on our Smart TVs has grown exponentially since Bixby’s launch in 2018,” said Seline Han, Vice President of Visual Display Business at Samsung Electronics. “With Google Assistant and Amazon Alexa now supported, we are inviting our consumers to ask even more of their Smart TVs.”

Entertainment lovers can now use their preferred voice assistant to discover new content instantly with an effortless search by genre, director or actor. In addition to finding new TV programs and films to watch, viewers can ask Alexa, Bixby or Google Assistant to provide the weather forecast, find out the latest game scores or play their favorite tunes. With Google Assistant, viewers will also have access to the Google services they know and love to help streamline their days, including Google Search, Photos, Maps, Calendar and more.

“By bringing Google Assistant to Samsung Smart TVs, we want to connect your living room with the rest of the smart home and help you better manage your day, across your favorite Google services,” said Jack Krawczyk Director, Product Management for Google Assistant. “With our collaboration with Samsung, we are able to offer help from Google assistant to more people around the world right from the big screen.”

Users can add another hub to any room in the house with Samsung Smart TVs which can now be used to control the lights, set the thermostat, set an alarm or perform any other tasks under the command of a household’s existing voice assistant.

“Amazon Alexa on Samsung Smart TVs is designed to delight customers with an enhanced entertainment experience. Beyond navigating video and music content with ease, customers can also connect their Alexa built-in TVs with over 100,000 smart home devices, to make everyday tasks more convenient,” said Aaron Rubenson, Vice President of Alexa Voice Service and Alexa Skills. “Our collaboration with Samsung continues to bring customers the convenience of voice control on Smart TVs while giving customers access to their voice service of choice.”

Samsung Smart TVs Speak Your Language

Since the integration of Amazon Alexa across Samsung’s Smart TVs earlier this year, voice assistant support has been made available to Samsung Smart TV users in 14 countries globally.

Google Assistant is now available in the UK, France, Germany, Italy and will be rolling out to 12 countries by the end of this year.¹

For more information, please visit www.samsung.com.

¹ Available in the UK, France, Germany, Italy by late October and in Spain, Brazil, India and South Korea by late November.

With the ‘Mobile View’^{1, 2} feature available in a range of its latest TV offerings, Samsung Electronics has made all of these use cases possible with just a touch, and without the need for additional connections. As we see the border between mobile and television platforms being removed, Newsroom looked into the ‘Tap View’, ‘Multi View’, ‘Music Wall’, ‘My Album’ and ‘Smart View’ features to find out just what the future of outdoor viewing looks like.

‘Tap View’ ­– A Mobile Screen as Big as Your TV

In the past, trying to view a smartphone video on a bigger screen at home often required you to navigate a host of complicated settings and additional components. But now, Samsung has introduced the ‘Tap View’ feature, which allows you to enjoy mobile content on a large screen by simply tapping your smartphone on the edge of the TV. With Tap View, you can even enjoy content on a big screen without having to connect to Wi-Fi or data networks. To prevent devices from sustaining damage, you should not tap hard, but rather gently touch the top or side of the TV with your phone.

For those who want not just a bigger screen but also bigger sound, the new ‘Tap Sound’ feature embedded in latest Samsung soundbars³ is the answer. By lightly tapping your smartphone on the soundbar, you can quickly and conveniently enjoy richer sound quality, making the feature perfect for environments such as outdoor parties with loved ones.

To activate the Tap View and Tap Sound features, launch the SmartThings app on your smartphone and select the menu icon in the top left corner, where you can turn on Tap View and Tap Sound. From there, simply tap your smartphone on either the TV or the soundbar to enter a whole new world of sound.

‘Multi View’ – Powering Multi-Tasking With Two Screens on One TV

According to a Samsung survey, 92% of respondents say they enjoy using other devices while they are watching TV, with most users doing things like consuming other content or browsing social media. Thus, the ‘Multi View’ feature was introduced to allow you to display your smartphone screen on your television, and then divide your TV display into multiple screens so that you can keep using the TV as well. This allows you to view all of your content on one screen, making it easier to divide your attention without missing anything.

Users of the outdoor TV The Terrace will also find this feature useful for a range of reasons. Viewing real-time comments from your mobile while watching a sports match, being able to display kids’ programs at the same time as a movie and viewing strategy pages while playing video games on your TV are just some examples.

‘Music Wall’ – Ramp up the Excitement of Your Events

What better way to enhance the sensory experience of listening to your favorite music than enjoying it visualized with vivid colors with the ‘Music Wall’ feature. When using Bluetooth to play music from your smartphone on your TV, this feature creates a visual spectrum that mirrors the ambiance of the music on your television screen.

And the Music Wall feature is especially well-suited to outdoor environments. When listening to calming classical music, you will see a smooth, visualized motion that resembles flowing water on your TV screen, while playing exciting electronic music will create energetic visualized motions to enliven your experience. The Terrace delivers an average brightness of 2,000 nits (and a maximum brightness of 4,000 nits), which is three times brighter than that of regular TVs. For a broad range of genre and tempo types, users can create a host of music visualization combinations to complement a wide range of experiences.

‘My Album’ – Sharing Memories Through Photos

Another feature available when using Mobile View is ‘My Album.’ With 2020 models of Samsung TVs, uploading and displaying photos on your TV has become quicker and easier. Whereas before displaying pictures on your television required you to access the SmartThings app and go through a series of steps, now pictures can be exported directly from the Gallery app. Simply select the pictures you want to see on your TV, press ‘Share’ and select ‘View pictures on TV,’ and watch your photos spring to life on your television before your eyes. For users with multiple TVs, a preferred television for viewing photos can be selected.

In outdoor settings where people gather together and take group pictures, the auto gallery and slide show features make taking and displaying high-quality photos easier too. In cases where individual images have different aspect ratios, these features automatically adjust the photo layouts and play them in a series on your TV. The number of art filters has also been increased from three to a maximum of fifteen, allowing for a wider range of effects to ensure you find the one that best matches your shot.

‘Smart View’ – Connecting Your Smartphone and TV

Another way to display a range of mobile content on your TV is through the use of ‘Smart View’. Samsung mobile devices can be wirelessly connected to Samsung smart TVs or Chromecast devices, allowing users to enjoy photos, videos, presentations, and games on their televisions.

First, swipe down from the top of the smartphone screen twice to open the ‘Quick Setup’ panel. From there, press the Smart View icon to select the device you prefer to connect to and immediately enjoy mobile content on your television.

Both inside and outside the home, The Terrace TV and innovative Mobile View are enabling people to enjoy a higher standard of content more conveniently. With The Terrace, your smartphone and outdoor television strike a high-performance partnership that will elevate you to higher levels of viewing.

¹ All of the ‘Mobile View’ features except for ‘Tap View’ are available on Android OS and iOS-based smartphones. The Tap View feature is only available on Samsung Galaxy smartphones.

² Only available from 2020 QLED TVs, Outdoor TV, select TU series and Lifestyle TVs

³ HW-Q950T, HW-Q900T, HW-Q800T, HW-Q70T, HW-Q60T, HW-S60T, HW-S40T, HW-LST70T

Samsung Electronics today announced its latest advancements in mobile, wearables, TV, audio and home appliances with virtual experience, ‘Life Unstoppable’ to show how the 2020 line-up will enhance today’s connected lifestyles.

The ‘Life Unstoppable’ virtual world marks a new era of innovation and is one of many ways Samsung continues to push the boundaries of what technology can do. The pioneering and immersive virtual world brought Samsung’s human-centred innovations to life in a new, gamified experience.

This year, consumers’ relationship with technology has become even more integral as they have looked to stay connected to the outside world. Samsung technology defies limits, bringing together all elements of living, working, and entertaining, with products that seamlessly connect with one another for the most intelligent experience.

Today, the brand showcased its latest bold, revolutionary products including:

• The global reveal of its latest lifestyle product, The Premiere – a smart projector which takes home entertainment to the next level
• Odyssey G5 as Samsung monitors continue to pioneer the gaming experience
• Brand-new additions to the expanded Galaxy portfolio with Tab A7, Galaxy Fit2, A42 5G and Galaxy Z Fold2
• Wireless Charging Trio to help people keep up with demanding lifestyles
• RB7300T Classic Refrigerator with SpaceMax technology and the customisable Bespoke refrigerator range, all making their European launch
• WW9800T Washing Machine and DV8000T Tumble Dryer, both with smart learning solutions and auto-linking capabilities

“This year has seen us completely re-evaluate our relationship with technology, in a way that no-one could have expected,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “At Samsung, we not only embrace these changes, but aim to stay one step ahead – already innovating with the future in mind. We are relentless in our mission to create bold, revolutionary technology and what better way to announce our 2020 line-up than with this game-changing virtual experience. Today was just a taste of what is to come from Samsung as we continue to bring you products that fuel a Life Unstoppable.”

Benjamin Braun, Chief Marketing Officer at Samsung Europe, gives the opening speech at Samsung’s ‘Life Unstoppable’ virtual press conference

Taking the Entertainment Experience to the Next Level Both In, and Outdoors

Today we are spending an increased amount of time at home and TV, now more than ever, is something we gather around together. It connects us to the world as we watch the news and immerses us into our favourite entertainment. The appetite for the best possible TV experience has never been greater.

Samsung announced its all-new smart projector, The Premiere which gives you a big picture cinematic experience in the comfort of your own home. It comes in up to 120 and 130-inch models which save you space in the home and can be projected anywhere – all you need is a wall. A simple minimalistic design that blends into any living space, The Premiere features powerful built-in woofers, Acoustic Beam surround sound and cutting-edge triple lasers with 4K picture quality. The Premiere LSP9T is the world’s first HDR10+ certified projector so it delivers revolutionary colour and contrast that adds depth for more precise picture detail as you move from bright to dark scenes. This year, it will be available in Germany, the UK, France, Switzerland, Austria, Netherlands, Belgium, Italy, Spain, and Nordics.

This year has also seen an increase in the blurring of boundaries between indoor and outdoor space – more people want a seamless experience between the two. Samsung showcased the brand’s move into outdoor entertainment technology. The Terrace is the brand’s first screen built for outdoor viewing. The Terrace and The Terrace Soundbar have an IP55 rating protecting them from outdoor conditions such as rain, humidity, dust and insects. The Terrace Soundbar features Adaptive Sound, which analyses what you’re watching to deliver the sound quality to match. It’s the perfect companion to round out the entertainment experience. The Terrace also features anti-reflection technology to eliminate glare and its average of 2,000 nits of screen brightness and QLED 4K picture quality performs perfectly in any setting. The Terrace will be coming first to Germany, France, Italy, Spain, the UK and Switzerland in 55, 65, and 75-inch models.

Samsung’s entire TV line-up is built on a philosophy of bold, disruptive design and innovation. The portfolio offers a TV for everyone, including a world-first mobile-friendly TV, The Sero. Optimised to display content on the big screen with a single tap of your mobile, The Sero instantly mirrors your phone in QLED picture quality.

As the desire for great TV and content has never been greater, investment in the biggest and the best devices such as 8K continues. Pioneering 8K tech is something that sets Samsung apart. The flagship Q950 is a revolutionary TV with a thinner footprint than ever before – the infinity screen boasts a 99% screen to body ratio and stunningly slim 15mm profile. Alongside picture is sound and Samsung’s newest soundbars. The Q950T and Q900T have Q-Symphony that creates harmonious sound from both TV and soundbar speakers for an optimum entertainment experience (it is compatible with the select QLED TVs).

An Immersive Gaming Experience That Transports You Straight Into the Action

Gaming is an industry that continues to evolve, it’s so much more than just a first-person shooter or adventure role-play – games have become a place to connect with others and share new experiences. This year has seen gaming platforms host fashion launches, festival sets, and even Samsung’s Life Unstoppable experience.

Samsung delivers the best possible gaming experience, whether that be on-the-go through our Galaxy portfolio, such as the new Note20, or at home with our QLED TVs and Odyssey monitors. The new flagship Odyssey monitors, the G9 and G7, boast a world-first 1,000-millimetre curved screen, one millimetre response time and 240Hz refresh rate, immersing consumers in the heart of the game. The HDR10+ QLED screen brings game scenery to life in true-to-life quality with optimised brightness and contrast. The brand-new Odyssey G5, available to buy now in select countries, joins the existing Odyssey flagship models. G5 contains all the technology you expect from a Samsung gaming monitor in addition to Flicker-Free technology that reduces eye fatigue so gamers can remain at the top of their game for longer.

Pioneering Connected Mobile Innovation That Builds on Samsung’s Legacy of Bold, Intelligent Technology

This year, consumers have relied on mobile technology more than ever before. Mobile devices have facilitated everything from staying connected to loved ones and keeping on top of school or work, to staying up to date with gaming or fitness goals. Connected experiences sit at the heart of Samsung and the brand’s seamless Galaxy Ecosystem works perfectly together to help you get the most out of every moment.

With consumers working, living and entertaining in one space, the need for a compact entertainment device has never been more important. The newest addition to Samsung’s tablet family, Galaxy Tab A7 provides the ultimate solution to this. Its 10.4-inch screen housed in a symmetrical bezel with a premium metal finish provides a sleek and balanced design. With an 80% screen to body ratio, Quad Dolby Atmos speakers and long-lasting battery, the Tab A7 is the ultimate on-the-go picture and sound entertainment experience. It is also perfect for the kids with an all-new Samsung Kids app that features a variety of educational and entertaining content.

This year has seen homes double as gyms and the demand for fitness tracking wearables has increased,¹ as customers search for ways to maintain a healthy lifestyle. To answer this increased demand Samsung today announced a new wearables device, Galaxy Fit2. Galaxy Fit2 is your perfect fitness partner, with a slim lightweight design, long-lasting battery and advanced tracking features.

It automatically detects and tracks up to five different types of activity providing fitness insights such as calories burned, heart rate, distance and more. It will also monitor your sleep patterns, providing daily analysis and a unique Sleep Score. The groove design can help reduce sweating and 3D glass display comes with over 70 different face options so you can swap out to best suit your style. What’s more, it runs for up to 15 days, extendable to 21 days depending on settings and conditions, without needing to recharge;² so you can focus on your fitness goals without having to worry about running low on battery.

Galaxy 5G has transformed the connected experience and Samsung, with a large portfolio of 5G-enabled devices and end-to-end support, is uniquely positioned to make the true potential of 5G a reality. Samsung announced that a new 5G-enabled phone will be joining the Galaxy A series line-up later this year; the Galaxy A42 5G. Packed with all the features you can expect from an A Series device including a unique modern design and new quad camera layout, A42 5G boasts a 6.6-inch Super AMOLED display and instantly connects you to super-fast download and streaming. It is a device that keeps up, helping you capture and express every moment.

Last year, Samsung disrupted the industry with a revolutionary foldable smartphone. Samsung continues to pioneer the industry forward with the innovative foldable category by showing off the next generation of its foldable Galaxy Z portfolio – the Galaxy Z Fold2.

This latest innovation in foldable phone technology, now available for pre-order, builds on Samsung’s legacy of innovation – combining stunning design with revolutionary improved hardware. It comes in two colours – Mystic Black and Mystic Bronze – and thanks to unrivalled hinge technology, effortlessly moves from a 6.2-inch edge to edge cover screen display, to immersive 7.6-inch main screen 2X display when unfolded.

With technology now working harder than ever before, Samsung also recognised a need for a new charging station that can power up more of your devices simultaneously. Wireless Charger Trio is a brand-new wireless charging solution designed to charge compatible devices all at once, offering everyday convenience and ease.

Home Appliances That Help Consumers Customise Their Lifestyles and Embrace Sustainable Living

Samsung is expanding its offerings of flexible home appliances with the Bespoke refrigerator. Launching this October in Europe, the modular refrigerator can be customised in a variety of ways with easy-to-update colours and materials. The possibilities of configurations are endless with Bespoke, as it offers consumers complete flexibility to create a personalised solution for their kitchens throughout every stage of their lives.

Samsung is also paying attention to the increased focus on flexibility of consumer’s lifestyle. Recent trends are showing that consumers are visiting the supermarkets less but buying more when they do, Samsung identified a need for refrigerators that maximise your grocery shop and keep food fresher for longer. The RB7300T Classic Refrigerator offers revolutionary storage capacity thanks to Samsung’s unique SpaceMax technology that allows for up to 385 litres of storage and three different height options, so you can keep up with longer grocery lists. Its energy performance also helps consumers maintain a sustainable lifestyle. Optimised to save, the Digital Inverter Compressor automatically adjusts its speed depending on what’s in your fridge, using up to 50% less power.

Samsung also welcomed a new era of smart, energy efficient laundry with the new WW9800T Washing Machine and DV8000T Tumble Dryer. The AI Washing Machine comes with an intuitive AI control panel that automatically learns your preferred settings and cycles. Samsung’s EcoBubble technology also maximises the efficiency of detergent by mixing it with air and water to turn it into soft bubbles. Powered by the iconic QuickDrive technology, the new line-up cuts wash times by up to 50% and energy usage by up to 20%.

When the AI Washing Machine is paired with Samsung’s new AI Tumble Dryer, it is an end-to-end personalised laundry experience. They communicate through an Auto Cycle Link to automatically set the right drying course for the load you’ve just washed. The new dryer also has A+++ energy rated Heat Pump technology which is Samsung’s most efficient yet.

For more information on Samsung’s 2020 line-up, please visit www.samsung.com

¹Wearable Fitness Technology: Key Trends and Statistics for 2020, Codete, June 2020

²Based on average battery life under typical usage conditions. Average expected performance based on typical use. Actual battery life depends on factors such as frequency of use and application usage patterns. Results may vary.

The Life Unstoppable Experience

The Life Unstoppable virtual world was built on the Epic Games’ Unreal gaming platform for a first-of-its-kind experience.

The entire Samsung ecosystem was brought to life during an immersive experience which transported guests into a virtual Samsung Home with key spokespeople and special guests: renowned British sprinter, Dina Asher-Smith; Spotify VP of Product, Sten Garmark; DAZN Chief Subscription Officer, Ben King; professional eSports player and Samsung Morning Star gamer, Stass ‘StenBosse’ Skopin. The platform enabled interaction with over 25 products across mobile, wearables, TV, audio and home appliances.

The experience also came with a few surprises as viewers were able to find five collectable hidden comic books within the Samsung Home. If all five were found, the virtual world and speakers transformed before viewers’ eyes into an out-of-this-world superhero comic book experience.

In light of this, Samsung Electronics has introduced The Terrace, a TV that is designed for use in outdoor living spaces. To talk about how The Terrace was brought from the planning stage to the development stage, and then on to being rolled out, Samsung Newsroom met with the product experts who were responsible for bringing The Terrace to fruition.

Below, Samsung Newsroom talks to Giuk Ted Lee (Marketing), BeomEun Kim (Product Planning), Dongoh Kim (Mechanics R&D), Juyong Kim and, Seunghun Lee (Enterprise R&D), to hear exactly what went in to realizing premier outdoor viewing with The Terrace.

Taking the Viewing Environment Outdoors

Research conducted by Samsung Electronics has shown that around 50 percent of American households have an outdoor living space such as a terrace or yard. What’s more, across a range of territories, the habit of watching sports and movies outdoors has been becoming more popular.

Speaking to this trend, BeomEun Kim, who was in charge of product planning for The Terrace, said, “Outdoor living spaces in which people can relax and entertain have been gradually growing more prominent. It was this trend that inspired us to come up with The Terrace, which offers the most optimal QLED viewing experiences in a range of outdoor conditions.”

BeomEun Kim (Product Planning)

And the outdoor TV market has been developing as well. As reported by market research publisher QY Research, global figures for outdoor TV sales – which stood at around 170,000 units in 2018 – are expected to hit 440,000 units by 2024. Giuk Ted Lee from The Terrace marketing team explained that, “When compared to the indoor TV market, the outdoor TV market previously sold more models that were smaller than 40 inches. However, from this year, the uptake of mid-to-large-sized TVs that are 55 inches or larger is expected to grow rapidly.”

Optimal Outdoor Picture Quality Through Synergy With Global No.1 Digital Signage Technology

Juyong Kim (Enterprise R&D)

When it comes to the outdoor viewing experience, few factors are more important than picture quality. According to Juyong Kim, who was responsible for picture quality development, when viewing a TV outdoors it is difficult to make out what is on the screen with a brightness level lower than 1,000 nits. He emphasized that The Terrace delivers a maximum of 4,000 nits and an average brightness of 2,000 nits, which is three times brighter than the brightness levels offered by indoor TVs. This allows users to enjoy vivid images with original picture quality, even when the TV is viewed in broad daylight.

Thanks to Samsung’s leadership in digital signage market, in which it maintained the number one position globally for 11 straight years – The Terrace team was able to deliver an optimal outdoor viewing experience. Seunghun Lee, who was in charge of overall product development, related that, “Digital signage, by its nature, must be equipped to maintain its performance while being subjected to a range of different environmental factors. Our experience in developing digital signage has proved extremely helpful in identifying and applying the optimal brightness levels for outdoor TVs.”

Seunghun Lee (Enterprise R&D)

The Terrace additionally includes the ‘Adaptive Picture’ feature, which allows users to enjoy optimized picture quality that adapts to the surrounding environment. With Adaptive Picture, artificial intelligence analyzes illumination levels in real-time and automatically adjusts screen settings, increasing brightness during the daytime and reducing glare at night and on cloudy days.

The Terrace is also equipped with anti-reflection technology. When watching TV on sunny days, sunlight reflected by the display panel and other surfaces can cause discomfort for viewers, and glare can distort color and picture quality. Thus, The Terrace was designed to minimize discomfort caused by glare even in environments where light is coming from multiple directions. Seunghun Lee explained that this improvement in visibility was achieved by equipping the screen with surface-treated film to reduce glare.

Durability That Withstands the Elements – Water, Dust and Heat Protection

When developing an outdoor television, the issue of exposure to the elements is a key concern. Hence, The Terrace had to undergo rigorous testing during its development phase. Giuk Ted Lee reiterated that, “The Terrace was initially launched in North America, and will be released in a host of other markets soon. Because the outdoor TV will be expected to withstand a broad range of environmental factors, our simulations tested it in the harshest conditions and a range of climates.”

Particular attention was given to water and dust protection, which are essential features for an outdoor TV, as small particles and liquids can enter the device through even the tiniest gaps if it is not properly sealed. Certified with IP 55 water and dust protection, The Terrace maintains its performance even in rainy or dusty conditions.

Dongoh Kim (Mechanics R&D)

Dongoh Kim from the R&D team said, “All areas where individual parts connect were protected with special materials. We have also sealed all of the gaps in the enclosure with waterproof tape and rubber seals. To facilitate the open cell structure, a thin layer of special adhesive was applied between the front of the enclosure and the cell that composes the TV screen.”

Heat resistance is equally crucial for outdoor TVs, given that they are exposed to direct sunlight. Thus, the development team enacted numerous ways to ensure that The Terrace remains heat resistant, even under infrared and ultraviolet light. Although one of the most common means of protecting a TV from heat is through the use of a vent, the team had to explore different solutions, given that the inclusion of vents could have impacted the TV’s water and dust resistance.

The team considered multiple heat resistance solutions for the outdoor television. This led to the development of The Terrace’s sealed enclosure technology, which distributes internal heat over the entire product without the need for a heat sink. The result? An outdoor TV that maintains the highest standard of performance up to an external temperature of 50°C.

Smart Features to Deliver Unique Viewing Experiences

So how was the user feedback following The Terrace’s launch? Giuk Ted Lee commented that, “The Terrace has been garnering great feedback from consumers in the North American market. Sales levels are good, and the reviews from users are positive as well.”

While this feedback is encouraging, many markets still exist in which consumers are unfamiliar with outdoor televisions. We asked for tips on how to leverage The Terrace to empower users in every market to use the product to its full potential. BeomEun Kim noted that, “One of the advantages of The Terrace is that it can be easily connected to a smartphone. For instance, users can connect their phones via Bluetooth while listening to music, and the ‘Music Wall’ feature will display a series of patterns on the TV that complement the music. The ‘Multi-View’ feature also allows consumers to continue using their phones while also using them to watch content on their televisions, delivering a whole new experience.” She added that the ‘Tap View’ feature allows mobile content to be mirrored on the TV screen with a single tap of the bezel.

Despite being pioneers when it comes to the new outdoor television segment, the team responsible for bringing The Terrace to fruition is already up for a new challenge.

“The level of interest in outdoor TVs has been steadily growing. Our next goal is to introduce an outdoor TV that is portable, and can be brought along for activities such as camping trips,” the team related.

We look forward to seeing what is next for Samsung Electronics as they look to continue expanding the definition of what a TV can be.

Starting with the release of The Serif in 2016, Samsung Electronics has been delivering televisions that closely reflect the lifestyles of its users. In May of 2020, Samsung’s first outdoor TV, The Terrace, was launched in the North American market (alongside The Terrace Soundbar) as part of the company’s expanding lifestyle TV portfolio.

According to market research publisher QY Research, the global numbers for outdoor TV sales – which stood at around 170,000 units in 2018 – are expected to hit 440,000 units by 2024.

But exactly how different is an outdoor TV from a regular television? Read on for Newsroom’s deep dive into the features and benefits of Samsung’s new The Terrace and The Terrace Soundbar offerings.

Clean, Sharp Picture Quality in a Range of Conditions

Walking the streets, it is not uncommon to see people shading their phones from the sunlight and struggling to make out what is on their screens. This happens when the brightness of the phone’s display is not high enough to counter the glare caused by the external light source, and is also an issue that affects outdoor TVs.

However, with The Terrace delivering an average brightness level of 2,000 nits (and a peak brightness level of 4,000 nits), users can comfortably view content even in broad daylight. With its QLED display, anti-reflection technology that eases glare and Adaptive Picture feature that automatically optimizes the display’s brightness according to the surrounding lighting conditions, both visibility and top-tier picture quality are ensured.

The Terrace is powered by Tizen, an open-source platform that allows content from Netflix, YouTube, Amazon Prime Video and Disney+ to be streamed with vivid picture quality, regardless of which operating system is being used. This service additionally supports the Apple TV app¹ and AirPlay 2.² With built-in Wi-Fi and LAN, The Terrace can be used simply and conveniently without the need for additional purchases or connections.

There are a host of ways for users to enjoy mobile content on a large screen with The Terrace as well. For instance, Tap View feature allows what is displayed on the user’s Galaxy smartphone to be mirrored on their TV screen with a single tap. What’s more, Multi View feature allows the TV screen to play media from multiple sources, allowing users to watch TV on part of the screen while mirroring their phone screen on another part.

When it comes to a TV that is intended for use outdoors, resistance to rain, wind and dust is of high importance. The Terrace carries an IP55 certification from the International Electrotechnical Commission, meaning that it delivers reliable water and dust resistance, and ensures peace of mind for users whose televisions are subjected to adverse conditions. The IP Code rates the level of protection a product carries against the ingress of dust, water or contaminants, with IP55 meaning that the product is highly protected against dust and will work without fault in the rain.

Experience Deep, Rich Sound With The Terrace Soundbar

A TV designed for use outdoors must, by necessity, deliver sound differently from those that are used indoors. The Terrace Soundbar was built to accompany The Terrace television and provide rich sound to complete the premium viewing experience. Distortion Cancelling was applied to The Terrace Soundbar to enable it to deliver deep, powerful low-register output without the need for an accompanying subwoofer. A total of four woofers in The Terrace Soundbar create 210 watts of sound to enhance the sense of immersion for the viewer.

To add convenience to the viewing experience, both The Terrace and The Terrace Soundbar can be controlled by a single remote, which also features support for Wi-Fi and Bluetooth^®. What’s more, the Tap Sound feature allows users to enjoy music or sounds from their Galaxy smartphone on The Terrace soundbar with a single tap too. The Terrace Soundbar likewise carries IP55 dust and water protection to allow users to enjoy premium television audio in a broad range of conditions, worry-free.

According to its vision of ‘Screens Everywhere’, Samsung Electronics has been expanding into areas such as ultra-high definition, new form factors and new viewing spaces, and in the process charting new waters as far as the television viewing experience. We expect to see The Terrace make a mark as it stretches the home entertainment experience into the outdoor environment.

¹ Apple’s new video content streaming service, launched in the first half of 2019, which provides access to a range of content including movies and TV series

² A feature that allows music, videos, and images stored on an Apple device to be streamed or viewed on external devices

The new lifestyle TV was specially designed to bring the full indoor experience outside and to address fast-evolving global lifestyle habits and trends. The Terrace was first launched in May in the U.S. and Canada, with further rollouts planned in other regions for later this year.

The brilliant picture quality and impressive durability of The Terrace ensure that immersive home entertainment can be enjoyed in any environment. To make sure that the QLED 4K display performs reliably in all environments, The Terrace is IP55 rated as waterproof and dustproof, ensuring high-quality content remains intact in all sorts of outdoor conditions.

The Terrace also delivers incredible brightness at 2,000 nits and anti-reflection technology so that viewers can enjoy more vivid images on demand. Even under direct sunlight, Samsung’s adaptive picture technology senses the TV’s environmental surroundings and automatically optimizes the display’s brightness in real-time.

The audio experience is equally distinctive with ‘The Terrace Soundbar,’ which delivers powerful, high-quality three-dimensional sound. Also carrying an IP 55 rating, The Terrace Soundbar is weather-resistant and durable outdoors and features distortion canceling technology that provides clear, rich sound for a lively audio experience, regardless of the surrounding environment.

Samsung Electronics announced today the expansion of its award-winning lifestyle Home Entertainment portfolio with the addition of The Terrace, its first outdoor 4K QLED TV and accompanying soundbar. The Terrace is a Samsung Smart TV that is specifically designed to bring the full indoor entertainment experience outside. A consumer model of The Terrace is launching in the U.S. and Canada today, followed by rollouts to Germany, Australia, New Zealand and other regions later this year. And for businesses, a professional model will be launching this summer.

Available in 55-, 65- and 75-inch models, The Terrace fits perfectly with any outdoor living space and delivers Samsung’s industry-leading QLED 4K display technology and Smart TV features. Designed with weather in mind – with an IP55 rating, The Terrace’s display boasts weather-resistant durability against water and dust, and comes fitted for easy installation outdoors across a variety of settings.

“Today, new lifestyle habits and trends are evolving faster than ever before. Consumers are using screens to work from home, exercise using online platform, stay in touch with loved ones, and engage with many other activities. Screen should also be evolving in line with these lifestyle changes,” said Jonghee Han, President of Visual Display Business at Samsung Electronics. “With the introduction of The Terrace, we are thrilled to transcend the connected living room experience to the outdoors by delivering on engineering feats and content experiences that only Samsung can achieve.”

The Best Outdoor Entertainment Experience With Ultra Bright Picture Quality

The Terrace offers a crystal-clear display to increase visibility in all sorts of outdoor conditions. It provides a brightness level of 2,000 nits, ensuring that users will be able to enjoy content in vivid picture quality, even in broad daylight. Its QLED 4K display is perfect for sports fans: with a high motion rate¹, it provides clear, lifelike picture quality, ideal for motion-intensive content. Also, the display is coated with anti-reflection and adaptive picture technology which optimizes content by analyzing its surroundings to minimize unwanted glare.

Moreover, The Terrace also has acquired high standards in water and dust resistance (IP55) so it performs well in various environments. The product boasts durability, while offering a slim and sleek design at a mere 59.8mm.

Outdoor Smart TV Built-In Experience

The Terrace offers various content and browsing experiences that deliver seamless entertainment even outdoors. The Terrace comes equipped with Tizen, Samsung’s Smart TV platform, which powers features such as Samsung TV Plus, a free linear TV video service with over 120 channels, Samsung Health, a comprehensive fitness and wellness platform as well as the leading subscription streaming services.

In addition to supporting mobile viewing capabilities like Multi View and Tap View, The Terrace also supports multiple voice services including Bixby, Amazon Alexa and the soon-to-launch Google Assistant, helping it fit naturally into the smart home ecosystem.

The Terrace Soundbar Creates the Best Harmony With the TV

Finally, The Terrace and The Terrace Soundbar offer dynamic sound that redefines the dimensions of home theater. Right out of the box, The Terrace delivers high-quality sound and a deep and clear bass sound from its built-in woofers. For those who want to customize their TV’s sound output, The Terrace has Wi-Fi and Bluetooth connectivity, allowing it to be paired with The Terrace Soundbar or other devices. To offer the clear, rich sound for immersive audio experience, The Terrace Soundbar features distortion canceling technology regardless of the surrounding environment.

Featuring IP55 level durability, The Terrace Soundbar can be mounted to a wall, or directly to The Terrace TV. It packs powerful and crisp audio for a truly immersive outdoor home theater experience.

The Samsung 2020 Lifestyle TV Line

The Terrace is the latest evolution of Samsung’s award-winning Lifestyle TV portfolio first introduced in 2016 with the debut of The Serif. Samsung’s Lifestyle TV portfolio combines impressive technical performance including picture quality with personalized experiences for today’s consumers.

The 2020 Samsung Lifestyle TV line includes:

• The Frame: For consumers who want their TV to be part of and enhance their decor, The Frame is a high-performance TV when it’s on, and a dazzling art display when it’s off. It features a growing library of over 1,200 pieces of artwork from world-renowned artists and galleries including the Museo del Prado, Thyssen-Bornemisza Museum, The Albertina, Saatchi Art, Artspace, Sedition, Magnum Photos, LUMAS and more. From beloved masterpieces to stunning photography, the Samsung Art Store² helps users turn their space into an art gallery. This year, Samsung debuted new 32 and 75-inch sizes to add to The Frame’s line of 43-, 50-, 55- and 65- inch models, providing more options to enhance the look and feel of any home.

• The Sero: The Sero, which means “vertical” in Korean, brings what people love about smartphones to the TV. It gives users the ability to rotate between horizontal and vertical orientations with their television – just like a smartphone or tablet. The Sero connects with users’ mobile devices to seamlessly display content in portrait or landscape, and it features a modern design that stands out in any living space. Available at a 43-inch model, The Sero displays an optimized aspect ratio so users can enjoy their favorite content, apps, and social media on a bigger screen.

• The Serif: The Serif was developed as an aesthetic-focused collaboration with world-famous industrial designers Ronan & Erwan Bouroullec. With a 360-degree design perched on a floor stand, The Serif is a stunning centerpiece created for home decor aficionados who want to make a bold statement with their television. This year, it is available in 43-, 49- and 55- inch models.

For more information on Samsung’s The Terrace, please visit https://news.samsung.com/us/video-2020-lifestyle-home-entertainment-product-launch.

¹ High motion rate may vary by country.

² $4.99 per month. Art can also be purchased a la carte.