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		<title>The Wall 2019 &#8211; Samsung Global Newsroom</title>
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            <title>The Wall 2019 &#8211; Samsung Global Newsroom</title>
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        <currentYear>2019</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[Samsung Newsroom’s Top Stories of 2019]]></title>
				<link>https://news.samsung.com/global/samsung-newsrooms-top-stories-of-2019</link>
				<pubDate>Mon, 23 Dec 2019 16:00:17 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[More Stories]]></category>
		<category><![CDATA[64Mp ISOCELL Bright GW1]]></category>
		<category><![CDATA[Bespoke]]></category>
		<category><![CDATA[Eco-Friendly Packaging]]></category>
		<category><![CDATA[Galaxy Fold]]></category>
		<category><![CDATA[Galaxy Note10]]></category>
		<category><![CDATA[Galaxy Note10+]]></category>
		<category><![CDATA[One UI 2]]></category>
		<category><![CDATA[Samsung Bots]]></category>
		<category><![CDATA[Samsung Flip]]></category>
		<category><![CDATA[Samsung OneWeek]]></category>
		<category><![CDATA[The Wall 2019]]></category>
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									<description><![CDATA[Is 2019 over already? Samsung Electronics’ 50th anniversary year passed like a whirlwind, with announcement after announcement revealing innovations designed to take our experiences with technologies like AI, 5G and mobile devices to the next level. To help you catch up with some of the biggest updates from the company’s jam-packed year, we proudly present […]]]></description>
																<content:encoded><![CDATA[<p>Is 2019 over already? Samsung Electronics’ 50<sup>th</sup> anniversary year passed like a whirlwind, with announcement after announcement revealing innovations designed to take our experiences with technologies like AI, 5G and mobile devices to the next level.</p>
<p>To help you catch up with some of the biggest updates from the company’s jam-packed year, we proudly present the top 15 stories – spanning various categories – that were covered right here in the Samsung Newsroom. Click on the thumbnails in the graphic below to view the stories for yourself, and read on to learn more about what made each one so meaningful.</p>
<p><strong class="blind">Samsung Newsroom’s Top Stories of 2019</strong></p>
<div class="popular_articles">
<div class="img_wrap"><img src="https://img.global.news.samsung.com/betree_content/popular_20191220/images/popular_article.jpg" alt="Samsung Newsroom’s Top Stories of 2019" /></div>
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<p><strong class="blind">Mobile</strong></p>
<ul class="clearfix">
<li><a href="http://bit.ly/2YQ4HPx" target="_blank" rel="noopener"><br />
<strong class="blind">In-Depth Look: Galaxy Note10 | Note10+</strong><br />
</a></li>
<li><a href="http://bit.ly/2UbXFWP" target="_blank" rel="noopener"><br />
<strong class="blind">[Video] Galaxy Fold’s Folding Test</strong><br />
</a></li>
<li><a href="http://bit.ly/2M1ulgP" target="_blank" rel="noopener"><br />
<strong class="blind">Galaxy S10 Update</strong><br />
</a></li>
</ul>
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<div>
<p><strong class="blind">TV ∙ Home Appliances</strong></p>
<ul class="clearfix">
<li><a href="http://bit.ly/2QOaKkZ" target="_blank" rel="noopener"><br />
<strong class="blind">Project PRISM Bespoke Launch</strong><br />
</a></li>
<li><a href="http://bit.ly/2FigbVw" target="_blank" rel="noopener"><br />
<strong class="blind">The Wall 2019 Interview</strong><br />
</a></li>
<li><a href="http://bit.ly/2J7KIHc" target="_blank" rel="noopener"><br />
<strong class="blind">Introducing Samsung Flip</strong><br />
</a></li>
</ul>
</div>
<div>
<p><strong class="blind">Semiconductors</strong></p>
<ul class="clearfix">
<li><a href="http://bit.ly/2V3PM2h" target="_blank" rel="noopener"><br />
<strong class="blind">64Mp ISOCELL Image Sensor Announcement</strong><br />
</a></li>
<li><a href="http://bit.ly/2VL8SKG" target="_blank" rel="noopener"><br />
<strong class="blind">Guide to Samsung’s SSD Selection</strong><br />
</a></li>
<li><a href="http://bit.ly/2TJWuPe" target="_blank" rel="noopener"><br />
<strong class="blind">[Video] The Future of Autonomous Driving</strong><br />
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</ul>
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<p><strong class="blind">Technology</strong></p>
<ul class="clearfix">
<li><a href="http://bit.ly/2M24Ydx" target="_blank" rel="noopener"><br />
<strong class="blind">Hearing from an AI Expert</strong><br />
</a></li>
<li><a href="http://bit.ly/2QwYbJ3" target="_blank" rel="noopener"><br />
<strong class="blind">[Video] Meet the Samsung Bots</strong><br />
</a></li>
<li><a href="http://bit.ly/2BWfNcF" target="_blank" rel="noopener"><br />
<strong class="blind">Top Themes from SDC19</strong><br />
</a></li>
</ul>
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<div>
<p><strong class="blind">Corporate News</strong></p>
<ul class="clearfix">
<li><a href="http://bit.ly/2RdI9Ec" target="_blank" rel="noopener"><br />
<strong class="blind">Environmentally Sustainable Packaging</strong><br />
</a></li>
<li><a href="http://bit.ly/2n6C2Zf" target="_blank" rel="noopener"><br />
<strong class="blind">[Video] Giving Old Products New Life</strong><br />
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<li><a href="http://bit.ly/30j0WqF" target="_blank" rel="noopener"><br />
<strong class="blind">Samsung OneWeek in Kazakhstan</strong><br />
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</ul>
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<p>Perhaps unsurprisingly, some of the most popular content featured in the Newsroom this year was centered on Samsung’s latest mobile devices. An article presenting a short video of the Galaxy Fold’s folding test drummed up considerable attention before the device’s launch. The Galaxy Note10’s in-depth series, which included an infographic and article outlining the new flagship’s most exciting features, along with a piece offering useful information regarding One UI 2 on the Galaxy S10, were also particularly popular.</p>
<p>Other eye-catching content demonstrated how Samsung constantly evolves its TV and appliance offerings to better suit consumers’ lifestyles. The articles featured above discuss how customizable innovations like The Wall 2019 and Samsung’s Project PRISM home appliances, as well as the Samsung Flip digital flipchart, are transforming the way we work, enjoy content, and enhance our décor.</p>
<p>Highlights in the semiconductor category include content describing what makes Samsung’s first-of-its-kind 64Mp ISOCELL image sensor a game-changer for mobile cameras, and a video showcasing how the company’s newest memory solutions are steering the future of autonomous driving. One of the most popular articles explored Samsung’s wide-ranging SSD selection, and walked readers through finding the perfect drive to suit their needs.</p>
<p>There was also a great deal of content that focused on Samsung innovations that are shaping the future of tech. Standout articles include our exclusive look at the Samsung Bots, our recap of the top themes that were discussed at this year’s Samsung Developer Conference, and our enlightening ‘AI Expert’ series, in which we interviewed seven distinguished leaders of Samsung’s global AI centers.</p>
<p>Last but not least, some of the most meaningful content that was featured in the Newsroom this year examined Samsung’s efforts to strengthen its commitments to sustainable innovation through packaging and recycling, and to nurturing bright young minds in communities across the globe. Click on the links above to see how the company is tackling e-waste by recycling resources safely and efficiently, how its decision to replace plastic packaging with paper and other eco-friendly elements will help minimize its plastic footprint, and how employee volunteering initiatives like Samsung OneWeek are bringing smiles – and education – to communities in need.</p>
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				<title><![CDATA[Samsung Introduces New Generation of Picture Quality with 8K Digital Signage at ISE 2019]]></title>
				<link>https://news.samsung.com/global/samsung-introduces-new-generation-of-picture-quality-with-8k-digital-signage-at-ise-2019</link>
				<pubDate>Tue, 05 Feb 2019 18:00:48 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[Press Release]]></category>
		<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[292-inch The Wall]]></category>
		<category><![CDATA[AI Upscaling]]></category>
		<category><![CDATA[Ambient Mode]]></category>
		<category><![CDATA[Harman Luxury Audio]]></category>
		<category><![CDATA[ISE 2019]]></category>
		<category><![CDATA[Multi-Link LED HDR]]></category>
		<category><![CDATA[OMN]]></category>
		<category><![CDATA[OMN-D]]></category>
		<category><![CDATA[QLED 8K Signage]]></category>
		<category><![CDATA[SMART LED Signage]]></category>
		<category><![CDATA[Steinway Lyngdorf]]></category>
		<category><![CDATA[The Wall 2019]]></category>
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									<description><![CDATA[Samsung Electronics will transform the global digital signage market by launching the first signage products featuring the unmatched picture quality of QLED 8K at the Integrated Systems Europe (ISE) 2019 in Amsterdam. The new visual display quality is expected to drastically impact the commercial digital signage industry, unlocking new and exciting opportunities. In addition to […]]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics will transform the global digital signage market by launching the first signage products featuring the unmatched picture quality of QLED 8K at the Integrated Systems Europe (ISE) 2019 in Amsterdam. The new visual display quality is expected to drastically impact the commercial digital signage industry, unlocking new and exciting opportunities. In addition to the QLED 8K Signage, ISE 2019 attendees will experience the future of display signage including The Wall 2019 and Multi-Link LED HDR technology for signage.</p>
<p>“By introducing 8K in display signage, businesses can deliver impeccable picture quality to their audiences in a way that was previously not possible,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “The 82” QLED 8K Signage is just one of the many industry-leading products we are excited to showcase at ISE 2019. We look forward to introducing the global AV industry to the commercial applications of 8K.”</p>
<h3><span style="color: #000080"><strong>QLED 8K Signage: Market’s Highest Resolution with AI Upscaling</strong></span></h3>
<p><img class="alignnone size-full wp-image-108025" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_1_F.jpg" alt="" width="1000" height="650" /></p>
<p>Samsung will present the new 82” QLED 8K Signage, which combines the market’s highest resolution with Artificial Intelligence (AI) upscaling technology — producing lifelike images, enabling users to enjoy immersive viewing experiences. The AI upscaling technology in commercial displays will capture the attention of potential customers; and to store owners and advertisers, this means more content production at lower costs and lower resolution but higher resolution display in 8K quality.</p>
<p>The new signage’s slim design, at less than 40mm deep, provides hassle-free installation by adopting Samsung’s advanced optical technology and blends into any environment in portrait or landscape mode. With a resolution of 7,680 x 4,320 pixels, individual pixels in an image become imperceptible to the human eye.</p>
<p>Similar to its 8K TV counterpart, the QLED 8K display delivers enhanced black color presentation through local dimming and Quantum Light Control. The display also features HDR10+ along with 4,000nit peak brightness and provides 100 percent Color Volume, presenting rich pictures.</p>
<h3><span style="color: #000080"><strong>292″ The Wall in 8K: Set to Launch in the First Half of 2019</strong></span></h3>
<p><img class="alignnone size-full wp-image-108020" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_2_F.jpg" alt="" width="1000" height="670" /></p>
<p>Samsung will launch a 292” version of The Wall display in 8K globally in the first half of this year. The Wall is a large-format modular display ideal for luxury residences as well as for business purpose, configurable and customizable to a variety of sizes and ratios from 73” to 292”.</p>
<p>The Wall’s slim, bezel-less infinity design allows the display to blend subtly into its surroundings. The Ambient Mode allows customization of the display by showcasing diverse content such as photos and art and matching the background to complement its surroundings. A customizable décor frame also allows the display look, sleek and sophisticated from every angle to fit any luxury space.</p>
<p>To compliment the display’s visuals, Samsung works with industry-leading partners, including Harman Luxury Audio and Steinway Lyngdorf for sound solutions, Control4, Crestron and Savant for home automation solutions, and Domotz, Ihiji and OrvC on remote monitoring capabilities for channel partners.</p>
<h3><span style="color: #000080"><strong>Multi-Link LED HDR: Industry’s First 8K HDR for LED Signage</strong></span></h3>
<p><img class="alignnone size-full wp-image-108021" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_3.jpg" alt="" width="1000" height="550" /></p>
<p>Samsung will introduce Multi-Link LED HDR, the industry’s first 8K LED HDR technology. Using Samsung’s proprietary algorithm and scene analysis, Multi-Link LED HDR turns any content into HDR quality, without special meta-data.</p>
<p>Multi-Link LED HDR for signage delivers unparalleled image quality, featuring Inverse Tone Mapping (ITM) and Dynamic Peaking to maximize brightness and contrast ratio of the full screen by doubling peak luminance. Color Mapping feature also sets an adaptive color gamut for true and vivid LED colors.</p>
<p>Moreover, Multi-Link LED HDR delivers live content with lower latency through an optimal live mode. It helps eliminate cable clutter of other displays with a 100-meter (330 foot) LAN<sup>1</sup> cable.</p>
<p>With the Multi 8K Frame Lock function embedded in Multi-Link LED, integrators do not require a separate device to sync content presented on 8K displays. Multi-Link LED HDR supports all Samsung SMART LED Signage products and is also compatible with The Wall Professional and the IFJ Series.</p>
<h3><span style="color: #000080"><strong>OMN/OMN-D Series: Bringing Semi-outdoor Signage to the World</strong></span></h3>
<p><img loading="lazy" class="alignnone size-full wp-image-108022" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/02/ISE2019-release_main_4_F.jpg" alt="" width="1000" height="600" /></p>
<p>Samsung will launch its semi-outdoor OMN/OMN-D series globally this year. These in-window displays available in both 46” and 55” sizes give businesses an eye-catching display solution with vivid and crisp content and excellent visibility, even in direct sunlight, with 4,000nit brightness and high contrast ratio of 5,000:1 all packed in a slim and neat design.</p>
<p>The OMN-D series is a double-sided display that allows store-front and indoor display, increasing sales opportunities both in and out of the store simultaneously. With WiFi embedded and using one electric power cord and one LAN cable, the series reduces cord clutter and increases energy efficiency.</p>
<p>Both displays feature dust-proof IP5X-validation and three-step overheat protection for durable performance, along with their own embedded solution, MagicINFO S6 powered by Tizen 4.0 for streamlined content management. The displays are optimized for a wide range of retail businesses from quick-service restaurants to department stores and more.</p>
<p>“We are proud to partner with Samsung in implementing the disruptive technology for semi-outdoor windows OMN. Thanks to over fifteen thousand digital windows installed in its stores and customers’ shops, today Luxottica is one of the largest private digital broadcasters globally. This new solution represents a step forward in the way our group engages with millions of consumers around the world,” said Mr. Carlo Panigati, Indirect Procurement Director at Luxottica, a leader in the design, manufacture, distribution and sale of fashion, luxury and sports eyewear based in Italy. Luxottica will begin using the OMN-series display in its stores across Europe, beginning in Italy.</p>
<p>At ISE, Samsung will also be introducing the new QMR and QBR series 4K displays that feature five models – 43’’ to 75” in size, an intelligent upscaling engine and IPX5 dust-proof validation, embedded with KNOX security solution and Wi-Fi for wireless management. Created with shopping malls, retail stores and airports in mind, QMR series has 500nit brightness and a non-glare panel. Made for smaller shops, commuter stations and terminals, QBR has 350nit brightness. Both series are upgraded from the last with smaller bezels and a more symmetric design.</p>
<p>To learn more about ISE 2019, visit <span><a href="https://www.iseurope.org/" target="_blank" rel="noopener">www.iseurope.org</a></span>. For more information about Samsung’s latest SMART Signage Displays, please visit <span><a href="http://displaysolutions.samsung.com/ise2019" target="_blank" rel="noopener">http://displaysolutions.samsung.com/ise2019</a></span></p>
<p><span style="font-size: small"><sup>1</sup> Multi-Link LED HDR utilizes HDBaseT which provides the global standard for the transmission of ultra-high definition video and audio over a single cable.</span></p>
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				<title><![CDATA[[Photo] No Boundaries, Endless Possibilities: A First Look at Samsung’s Micro LED Displays]]></title>
				<link>https://news.samsung.com/global/photo-no-boundaries-endless-possibilities-a-first-look-at-samsungs-micro-led-displays</link>
				<pubDate>Tue, 08 Jan 2019 04:00:53 +0000</pubDate>
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				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[CES 2019]]></category>
		<category><![CDATA[First look]]></category>
		<category><![CDATA[Micro LED display]]></category>
		<category><![CDATA[The Wall 2019]]></category>
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									<description><![CDATA[With CES just days away, Samsung unveiled its new 75-inch Micro LED display and a host of innovations in display technology, on January 6 at the Aria Hotel in Las Vegas. In his opening remarks, JH Han, President of Visual Display Business at Samsung Electronics, outlined Samsung’s vision for the future of visual displays, placing […]]]></description>
																<content:encoded><![CDATA[<div class="youtube_wrap"><iframe loading="lazy" src="https://www.youtube.com/embed/C6RuM2PsG0k?rel=0" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"><span style="width: 0px;overflow: hidden;line-height: 0" data-mce-type="bookmark" class="mce_SELRES_start"></span></iframe></div>
<p><span>With CES just days away, Samsung unveiled its new 75-inch Micro LED display and a host of innovations in display technology, on January 6 at the Aria Hotel in Las Vegas.</span></p>
<p><span>In his opening remarks, JH Han, President of Visual Display Business at Samsung Electronics, outlined Samsung’s vision for the future of visual displays, placing “the screen at the center of your everyday life.”</span></p>
<p><span>Alongside Samsung’s 75-inch Micro LED display, the event also showcased a 219-inch The Wall. These next-generation modular Micro LED displays </span><span>harness self-emitting technology to create elegant, efficient and powerful screens that are liberated from the limitations of existing technologies.</span></p>
<p><span>Han also reflected on the new possibilities that Micro LED technology represents for consumers’ everyday lives, as Samsung remains committed to “no boundaries and endless possibilities, with freedom in size, ratio, resolution and bezel.”</span></p>
<p><span>Catch up on all the highlights of the event in the photos below.</span></p>
<div id="attachment_107347" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107347" class="wp-image-107347 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_2-1.jpg" alt="" width="1000" height="660" /><p id="caption-attachment-107347" class="wp-caption-text">Guests congregate before the stage, eagerly awaiting the debut of the 75-inch Micro LED display.</p></div>
<div id="attachment_107351" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107351" class="wp-image-107351 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_3-1.jpg" alt="" width="1000" height="600" /><p id="caption-attachment-107351" class="wp-caption-text">“Our vision for Samsung Electronics is focused on making the screen the center of the AI era,” said Han, describing the future role of displays throughout our lives. The screen will be a customizable hub that can be placed anywhere in the home, enabling all devices to be connected and controlled intelligently with ease.</p></div>
<div id="attachment_107336" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107336" class="wp-image-107336" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_4.gif" alt="" width="1000" height="542" /><p id="caption-attachment-107336" class="wp-caption-text">Unveiling the 75-inch Micro LED at the First Look event, Han introduced a new era of Micro LED technology: “This advancement in technology will soon enable all screens, from small devices to ultra-large devices, to be replaced by Micro LED.”</p></div>
<div id="attachment_107337" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107337" class="size-full wp-image-107337" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_5.jpg" alt="" width="1000" height="707" /><p id="caption-attachment-107337" class="wp-caption-text"><span>Speaking at the event, Andrew Sivori, Vice President at Samsung Electronics America, described the endless possibilities offered by the modular design of Micro LED technology: </span>“<span>Micro LED is the next frontier of displays.</span>”</p></div>
<div id="attachment_107338" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107338" class="size-full wp-image-107338" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_6.jpg" alt="" width="1000" height="596" /><p id="caption-attachment-107338" class="wp-caption-text"><span>The modular technology behind the 75-inch Micro LED display won a CES 2019 Best of Innovation award for its revolutionary design, which frees the screen from the limitations of conventional displays.</span></p></div>
<div id="attachment_107339" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107339" class="size-full wp-image-107339" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_7.gif" alt="" width="1000" height="632" /><p id="caption-attachment-107339" class="wp-caption-text">By adding or removing modules, consumers can easily configure their display to any size. They can even rearrange modules to create different shapes.</p></div>
<div id="attachment_107340" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107340" class="size-full wp-image-107340" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_8.jpg" alt="" width="1000" height="566" /><p id="caption-attachment-107340" class="wp-caption-text"><span>The Wall on display in the exhibition zone. Samsung</span>’<span>s Micro LED displays create a stunning infinity pool effect that allows the TV to elegantly disappear into its surroundings.</span></p></div>
<div id="attachment_107341" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107341" class="wp-image-107341" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_9.gif" alt="" width="1000" height="629" /><p id="caption-attachment-107341" class="wp-caption-text">Micro LED technology is able to optimize content regardless of its aspect ratio. From standard 16:9 content, to 21:9 widescreen films, to unconventional aspect ratios like 32:9, or even 1:1.</p></div>
<div id="attachment_107342" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107342" class="size-full wp-image-107342" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_10.jpg" alt="" width="1000" height="685" /><p id="caption-attachment-107342" class="wp-caption-text"><span>Airplay 2 will be available on Samsung Smart TVs this Spring, allowing users to effortlessly stream videos, music, audio and photos from iOS devices.</span></p></div>
<div id="attachment_107344" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107344" class="size-full wp-image-107344" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_11-2.jpg" alt="" width="1000" height="548" /><p id="caption-attachment-107344" class="wp-caption-text">In the exhibition zone, guests gather to learn more about Samsung’s latest innovations in display technology.</p></div>
<div id="attachment_107345" style="width: 1010px" class="wp-caption alignnone"><img loading="lazy" aria-describedby="caption-attachment-107345" class="size-full wp-image-107345" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_12.jpg" alt="" width="1000" height="580" /><p id="caption-attachment-107345" class="wp-caption-text">The event also showcased a 219-inch The Wall Micro LED screen that delivers a truly boundless experience in 6K resolution.</p></div>
<p><img loading="lazy" class="alignnone size-full wp-image-107346" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/Samsung-First-Look-2019_main_1.jpg" alt="" width="1000" height="555" /></p>
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				<title><![CDATA[[Interview] The Wall 2019: Transforming the Wall of Your Living Room into a Cinema]]></title>
				<link>https://news.samsung.com/global/interview-the-wall-2019-transforming-the-wall-of-your-living-room-into-a-cinema</link>
				<pubDate>Mon, 07 Jan 2019 16:00:43 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview_thumb728.jpg" medium="image" />
				<dc:creator><![CDATA[Samsung Newsroom]]></dc:creator>
						<category><![CDATA[TVs & Displays]]></category>
		<category><![CDATA[AI Upscaling]]></category>
		<category><![CDATA[Miro LED screen]]></category>
		<category><![CDATA[The Wall]]></category>
		<category><![CDATA[The Wall 2019]]></category>
		<category><![CDATA[The Wall Professional]]></category>
                <guid isPermaLink="false">http://bit.ly/2FigbVw</guid>
									<description><![CDATA[The Wall 2019 represents a new era in display innovation: a 219-inch modular Micro LED screen that can be tailored to consumers’ homes and lifestyles. At the center of this stunning display technology are more than 100 Product Planners, UX Designers and Marketers from Samsung’s Visual Display Enterprise Business Team, working together to bring The […]]]></description>
																<content:encoded><![CDATA[<p><span>The Wall 2019 represents a new era in display innovation: a 219-inch modular Micro LED screen that can be tailored to consumers’ homes and lifestyles. At the center of this stunning display technology are more than 100 Product Planners, UX Designers and Marketers from Samsung’s Visual Display Enterprise Business Team, working together to bring The Wall into homes in 2019. The Newsroom sat down with six individuals from Samsung to learn more about how they created The Wall 2019.</span></p>
<div id="attachment_107317" style="width: 1010px" class="wp-caption alignnone"><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-1_main_1.jpg"><img loading="lazy" aria-describedby="caption-attachment-107317" class="wp-image-107317 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-1_main_1.jpg" alt="" width="1000" height="624" /></a><p id="caption-attachment-107317" class="wp-caption-text">From Left: Hyunkyung Lee, Yoojin Choi, Sangun Yoon, Tara Wang, Sungwan Koo, Heejin Ko</p></div>
<h3></h3>
<h3><span style="color: #000080"><strong>Bringing The Wall into the Home</strong></span></h3>
<p><span>Since its launch in June 2018, the commercial industry version, <a href="http://bit.ly/2BW3qKY">The Wall Professional</a>, has been providing viewers with exceptional immersive experiences, situated in large buildings and hotels. Yet ensuring that consumers can enjoy this superior picture quality in the comfort of their own homes presented its own unique challenges.</span></p>
<p><span> </span></p>
<p><span>The team behind The Wall 2019 began by conducting research into popular interior décor trends around the world. “We learnt about the lifestyles of our target consumers and their preferences around the home by looking at images online,” explained UX designer, Heejin Ko. </span></p>
<p><span>“We spoke with premium screen installation businesses and held several workshops with them throughout the year to better understand their customers,” said Product Planner, Sangun Yoon. “We aligned our direction with the insights gained from these workshops.”</span></p>
<p><span>UX Designer, Yoojin Choi, believes this engagement with the target audience brings something unique to The Wall 2019: “I’m pleased that we were able to listen to our consumers, learn about their lifestyles and incorporate their preferences into the design.”</span></p>
<p><span>As the development process gained momentum, the response from consumers was positive. “Our consumers are attracted to the bespoke viewing experience,” said Sungwan Koo, a Product Planner. “Their feedback also helped us to shape the product.”</span></p>
<div id="attachment_107318" style="width: 1010px" class="wp-caption alignnone"><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-2_main_2.jpg"><img loading="lazy" aria-describedby="caption-attachment-107318" class="wp-image-107318 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-2_main_2.jpg" alt="" width="1000" height="586" /></a><p id="caption-attachment-107318" class="wp-caption-text">Set to “Ambient Mode”, a 219-inch The Wall displays “Blue Abstract 2001” by Stephanie Pryor.</p></div>
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<h3><span style="color: #000080"><strong>Harmonizing with the Home</strong></span></h3>
<div id="attachment_107319" style="width: 1010px" class="wp-caption alignnone"><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-3_main_3.jpg"><img loading="lazy" aria-describedby="caption-attachment-107319" class="wp-image-107319 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-3_main_3.jpg" alt="" width="1000" height="465" /></a><p id="caption-attachment-107319" class="wp-caption-text">The Wall 2019 can be transformed into a Feature Wall in the home or blend in seamlessly with its surroundings. A total of seven different categories are available to choose from, allowing users to personalize their screen to what best suits their home.</p></div>
<p><span>Alongside its sleek design, The Wall 2019 achieves richer picture quality, thanks to AI-Upscaling technology and a peak brightness of 2,000 nits. The screen is also equipped with enhanced lifestyle features that can transform a room in moments. The customizable UX allows users to create a Feature Wall when the screen is turned off by choosing a picture, painting or piece of framed art that best suits their tastes. Alternatively, a wide variety of premium wall materials, finishes and other décor options are available. </span></p>
<p><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-4_GIF_main_4.gif"><img loading="lazy" class="alignnone size-full wp-image-107321" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-4_GIF_main_4.gif" alt="" width="1000" height="666" /></a></p>
<p><span>“We consulted with interior designers to ensure that a broad range of styles would be represented,” recalled Choi. “New development stages were devised for this product: from conducting historical research that helped us capture the essence of period design, such as Victorian or Georgian style, to testing the angles of shadows by constructing a temporary wall.”</span></p>
<p><span>A dedicated tablet controls what is displayed on the screen, allowing viewers to easily search for content and images. The screen delivers enhanced functionality when turned off, as it can display real-time information such as time, weather updates and ambient brightness.</span></p>
<p><span>“It really is a consumer-centric experience,” Yoon elaborated. “We developed The Wall 2019 so that a single side of the room really can be replaced by a screen.”</span></p>
<h3></h3>
<h3><span style="color: #000080"><strong>Tailored Viewing Experience</strong></span></h3>
<p><span>The Wall 2019 takes personalization to the next level, with modular panels that consumers can position in any size or shape to meet their needs. Choi likens arranging the panels to building with toy blocks, adding: “The modular design allows for an optimal viewing experience. It can render not only the standard 16:9 aspect ratio, but also 21:9, giving consumers greater flexibility.” </span></p>
<p><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-5_main_5.jpg"><img loading="lazy" class="alignnone size-full wp-image-107322" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-5_main_5.jpg" alt="" width="1000" height="627" /></a></p>
<p><span>The screen can also produce life-like images to scale, for a fully immersive experience. “People can enjoy content without disruption,” said Tara Wang, a Marketer. “We’re planning to introduce a live concert feature so that viewers can feel like they are VIP guests at an event.”</span></p>
<p><span>Further heightening customizability, the Zoom-in and Zoom-out feature ensures that all content is displayed at an appropriate size for the viewing distance. “You can control the screen size with just a click of the remote control,” explained Hyunkyung Lee, also a Marketer.</span></p>
<div id="attachment_107333" style="width: 1010px" class="wp-caption alignnone"><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-6_main_6_F.jpg"><img loading="lazy" aria-describedby="caption-attachment-107333" class="wp-image-107333 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-6_main_6_F.jpg" alt="" width="1000" height="576" /></a><p id="caption-attachment-107333" class="wp-caption-text">Koo said, “It is important that consumers feel comfortable around their displays.”</p></div>
<p><span>As The Wall 2019 captivates consumers with its innovative design and unique features, the team hopes that the TV will evolve into a platform that embraces all content a consumer could desire, free from restrictions of size and space. “The comfort of consumers is our priority,” revealed Koo. “We believe that this can be achieved with the technology at the heart of The Wall 2019.”</span></p>
<p><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-7_main_7.jpg"><img loading="lazy" class="alignnone size-full wp-image-107324" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-7_main_7.jpg" alt="" width="1000" height="453" /></a></p>
<p>Consumers will be able to welcome The Wall 2019 into their homes soon. Samsung Head of Group LED R&D Group, Corporate SVP, Younghun Choi said, “<span>The Wall 2019 has received enhancements in design and usability for the home so that consumers can experience a relaxing environment that has been tailored to their individual lifestyles.</span>”</p>
<div id="attachment_107325" style="width: 1010px" class="wp-caption alignnone"><a href="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-8_main_8.jpg"><img loading="lazy" aria-describedby="caption-attachment-107325" class="wp-image-107325 size-full" src="https://img.global.news.samsung.com/global/wp-content/uploads/2019/01/The-Wall-2019-Interview-8_main_8.jpg" alt="" width="1000" height="616" /></a><p id="caption-attachment-107325" class="wp-caption-text">Clockwise From Left: Younghun Choi, Sangun Yoon, Sungwan Koo, Hyunkyung Lee</p></div>
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