For those looking to get a closer look at the much-anticipated products, the wait is finally over. Take a look at the video below for a hands-on unboxing of the Galaxy Z series Thom Browne edition, and experience the unique collaboration for yourself.

The Galaxy Z Flip Thom Browne Edition is designed for those who value individual expressions and aren’t afraid to stand out from the crowd. From the packaging to the wallpaper, the special edition device combines Samsung’s cutting-edge technology with Thom Browne’s iconic aesthetics to create a one-of-a-kind smartphone experience.

To mark the launch of the device, Thom Browne shares his thoughts on the collaboration and reveals his approach to the design of the special edition Galaxy Z Flip.

Q: Could you tell us how your collaboration with Samsung came about?

Thom Browne: Samsung has supported my works for quite some time and coming together for this collaboration was very easy for me, especially when we both value provoking people to think and see things differently with our work.

Q: How did you approach the design of the special edition Galaxy Z Flip?

TB: For my collections, I take classic ideas and I reintroduce them to people in conceptual ways. It started from taking a piece of tailored clothing and reintroducing it in a way that makes people take interest in it again.

The Galaxy Z Flip’s clamshell design is familiar to me because my first device was a flip phone. That’s why this project is completely in tune with how I approach design myself. It’s all about pushing a classic idea forward and make it as innovative as possible.

Q: How did you incorporate your brand into the Galaxy Z Flip?

TB: Within the phone, you see so many different elements of my world. The use of signature colors is both on the exterior and interior of the phone. Elements of the world of tailoring are also within the stitching of the apps. The aesthetic of Thom Browne is even in the packaging. It’s designed in a way that’s reminiscent of walking into an office and seeing a desk and a briefcase.

Q: What do you think is the most special aspect of this collaboration?

TB: Fashion and technology intersect as they are both concerned with taking ideas and moving them forward. This phone is really unique because it has the signature of both the world of Samsung and Thom Browne. You can see it in the design, the innovative technology, and the attention to creating something that is timeless.

When people use this phone, I want them to feel like they are using something special that is carefully thought out in terms of its technology and design.

Samsung Electronics and Thom Browne today revealed Galaxy Z Flip Thom Browne Edition, an exclusive collaboration from the leading technology company and iconic New York fashion brand. Galaxy Z Flip Thom Browne Edition draws on Samsung’s all new Galaxy Z Flip device and the fashion brand’s bold, timeless style to introduce a groundbreaking foldable smartphone experience.

“Partnering with Samsung to create Galaxy Z Flip Thom Browne Edition was an incredible opportunity to reimagine how consumers express themselves through their smartphone,” said Thom Browne. “We designed Galaxy Z Flip Thom Browne Edition just like I do my collections—with proportion, individuality and aesthetic in mind—to create the perfect blend of art and technology.”

Galaxy Z Flip Thom Browne Edition was created for those who are not afraid to make a statement—and who want their technology to be as iconic as their wardrobe. It features distinctive Thom Browne signature brand colors on a pebble grey exterior, pulled right from the runway and offering all of the same innovative features as Galaxy Z Flip. To complete the look, the special edition version also comes with custom designed Galaxy Buds+ and Galaxy Watch Active2.

“Working with Thom gave us the opportunity to make this stylish device even more covetable, bringing together Samsung’s latest technology innovations with Thom’s signature aesthetic inspired by his suits —the precision tailoring, the intentional use of materials, the elevated style that is uniquely his own,” said Stephanie Choi, Senior Vice President and Head of Global Marketing Team of Mobile Communications Business, Samsung Electronics. “Galaxy Z Flip Thom Browne Edition is a marriage of our shared desire to delight people down to the finest details.”

Signature Style and Design

A grey Thom Browne suit transforms into the sleek Galaxy Z Flip exterior. The limited edition smartphone is the first of its kind to be encased in glass while still having a matte look that is soft to the touch and effortless to hold. Classic longwing brogues take a modern form with a grey pebble leather phone case, featuring the distinctive Thom Browne signature brand colors down the center. And, when unfolded, Galaxy Z Flip Thom Browne Edition reveals even more design details inside. Iconic blinds—a reference to the mid-century office aesthetic at the center of the Thom Browne world—appear onscreen every time the phone is turned on and off. App icons, labeled in classic text, create an elemental Thom Browne uniformity. And sound cues—a typewriter for the keyboard, an analogue ringtone, a shoe tap on a marble floor—create a unique soundtrack for the device. Custom Thom Browne wallpaper ties the entire experience together.

Coordinating Wardrobe of Accessories

From the minute they open the box, Galaxy fans are transported to a world of luxury and high style. Like opening a drawer to reveal a cache of treasured items, faille grey folding paper and Thom Browne’s signature brand colors create an all new fashion experience. Inside, consumers will find a Galaxy Watch Active2 with a grey leather strap and a Thom Browne custom watch face that lets you personalize your wellness with style. And for a complete connected look, Galaxy Z Flip Thom Browne Edition is finished off with Galaxy Buds+ in matching grey for a cohesive and connected experience on the go, as well as a specially designed leather phone case infused with Thom Browne’s iconic style.

A limited quantity of Galaxy Z Flip Thom Browne Edition devices will be available in select markets. Pre-orders for the device will begin February 14 on Samsung.com and Thombrowne.com, as well as at NET-A-PORTER and MR PORTER. The official launch will be in March.

For more information, please visit www.thombrowne.com, news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

About Thom Browne

Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. In 2001, Browne began his business with five suits in a small “by appointment” shop in New York City’s West Village and, in the years following, expanded his business to include complete ready-to-wear and accessories collections for both men (2003) and women (2011). Browne has also become known for his highly conceptual runway presentations which have gained global attention for their thought provoking and dramatic themes and settings. The brand is currently offered in over 300 leading department store and specialty boutique doors across 40 countries and through 31 directly operated flagship stores in New York, London, Milan, Tokyo, Hong Kong, Beijing, Shanghai and Seoul.