Samsung Digital Classroom in London, United Kingdom, recently received a visit from some highly prestigious guests.  Her Majesty The Queen and HRH The Prince of Wales marked the 40th anniversary of The Prince’s Trust by visiting one of the charity’s Centres in Kennington, South London.  The visit saw the Royal dignitaries hear from young people about how The Trust has helped them find employment or get into education and training.  This included a visit to the Centre’s Samsung Digital Classroom to see how the technology is making an impact on the interactivity of their lessons.

In the last four decades The Prince’s Trust has given over 825,000 disadvantaged young people the skills and confidence to find a job. Three in four young people who receive help from The Prince’s Trust move into work, training or education.

Samsung has been a supporter of The Prince’s Trust since 2012 through The Prince’s Trust & Samsung Celebrate Success Awards and has been introducing Digital Classrooms into its Centres.  Each Digital Classroom, equipped with an interactive whiteboard, Galaxy tablets, PCs and digital cameras, creates an enhanced interactive learning environment and gives young people an opportunity to pick up vital digital skills.  The Samsung Digital Classroom at the Kennington Centre opened its doors in March 2014.

Aleyne Johnson, Head of Government Relations and Citizenship, Samsung UK said:

“We are honoured to have received a visit to one of our digital classrooms from Her Majesty The Queen and HRH The Prince of Wales.  Samsung shares the desire of The Prince’s Trust to enhance the lives of young people.  The classroom at The Prince’s Trust is part of our wider Digital Classrooms programme, now in its third year.  We have been working hard to establish Digital Classrooms at schools across the UK, providing them with access to Samsung’s technology, but also teacher training and connectivity, with the aim of making lessons more enjoyable and engaging.”

A recent survey, commissioned by Samsung, of young people attending the Kennington Centre has revealed the technology is already making an impact on their experiences.  Of young people surveyed at end of 2015 (who had taken part in the programme since January 2015):

• 82% said that using a computer in lessons makes learning more interesting
• 76% said they’d ‘learnt a lot’ in the Samsung Digital Classroom
• 64% agreed with the statement ‘I worked more effectively with my classmates when in the Samsung Digital Classroom’

The findings are reflected in the comments of one of the Centre’s tutors.  William O’Connor, Literacy, Language and Numeracy Tutor, said:

“The sessions I run really benefit from the interactive screen in the Samsung suite.  It is a great way to energise the young people as it gets them up on their feet and brings a tactile, hands on aspect to the session.  Being able to display apps/programmes on such a large screen really services to bring them to life and increases their impact.”

Samsung is continuing to work closely with The Prince’s Trust to introduce technology initiatives, embedding digital and STEM (Science, Technology, Engineering and Mathematics) skills across its programmes.  Beyond London, Samsung Digital Classrooms have been opened at The Trust’s Centres in Stoke-on-Trent and Glasgow.

About Samsung’s Citizenship Programmes

Samsung is committed to help close the digital divide and skills gap in the UK. Samsung Digital Classrooms in schools, charities/non-profit organisations and cultural partners provide access to the latest technology. Samsung is also providing the training and maintenance support necessary to help make the transition and integration of the new technology as smooth as possible.  Samsung also offers qualifications and training in technology for young people and teachers through its Digital Academies in London and Birmingham. These initiatives will inspire young people, staff and teachers to learn and teach in new exciting ways and to help encourage young people into careers using technology. Find out more: www.samsung.com/uk/citizenship 

About The Prince’s Trust

Youth charity The Prince’s Trust helps disadvantaged young people to get their lives on track. Founded by HRH The Prince of Wales in 1976, this year it is celebrating 40 years of supporting 13 to 30 year-olds who are unemployed and those struggling at school and at risk of exclusion.

Many of the young people helped by The Prince’s Trust are in or leaving care, facing issues such as homelessness or mental health problems, or they have been in trouble with the law. The Trust’s programmes give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.

The Prince’s Trust has supported 825,000 young people in the last 40 years and supports over 100 more each day.

Samsung Electronics announced “10 Minute Break,” a groundbreaking experiential marketing campaign designed to demonstrate how Samsung’s line of accessories for Galaxy devices can offer a unique break from people’s hectic daily lives. The campaign will provide consumers with an immersive product experience aboard double-decker buses outfitted with Samsung’s flagship accessories in Europe.

“We are thrilled to provide consumers across Europe with a unique mobile experience in an immersive and entertaining setting,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Business at Samsung Electronics. “Through our ‘10 Minute Break’ campaign, consumers will be able to unlock fun and engaging moments with Samsung’s newest mobile accessories.”

The bus routes include stops at landmarks and city centers across Germany, Poland and the United Kingdom. The campaign begins on October 27 and lasts through December 6.

The double-decker bus has been designed to create a relaxing environment to allow consumers to fully enjoy a break from their busy lives. When consumers arrive at the bus, they can take a “lifestyle quiz” on the Samsung Galaxy Tab S2 to determine their own curated product experience among three lifestyle designations that include “Entrepreneur,” “Style Icon,” and “Pioneer.” Once consumers receive their bus ticket, they will be guided through a hands-on experience at the product showcase area based on their chosen lifestyle. The showcase features the Samsung Fast Charge Wireless Chargers and Battery Packs, LEVEL Audio products, Brand collaboration cases and the Gear S2.

Consumers will also be treated to wireless charging at the Power Bar, and be able to enjoy a refreshing juice. A unique audio and visual experience in the LEVEL Theatre will also allow consumers to further enjoy the high quality sound music using LEVEL headphones.

Consumers can follow the campaign through its duration with the #10minBreak hashtag on Twitter.

Destinations include as below.