Josh Kim, Daeun Alison Han and Heesung Lee, members of the Global Brand Marketing Group of Samsung Electronics’ Mobile Communications Business, discuss what it took to put the large-scale event together, as well as some of their favorite Unpacked moments.

Q. What was the main focus of the Galaxy Note8 Unpacked event?

Kim: This Unpacked event was all about celebrating the return of the Note and showing our appreciation for Note fans. In fact, we invited 100 Note fans to the event. DJ Koh began his opening keynote address by expressing his gratitude for Note fans and their continued support during the past year. One fan was brought up on stage during the Galaxy Note8 camera demonstration, while others were featured in a video at the end of the event. Being able to make our fans a central part of the event made it all the more special.

Q. The fan video played at the beginning of the show was especially moving. Can you tell us a little more about it?

Han : We learned a lot from the Galaxy Note7 incident, including how loyal our Note users are. The faith that our Note fans demonstrated for our product was what kept us going in this journey.

We wanted to express our gratitude to these fans, and after receiving their permission, compiled many of their comments to create our Note fan video to convey that message. The process of gaining permission from each and every one of them was not easy, but after posting the video, we received a lot of positive feedback regarding Samsung’s sincere attitude. This was a great source of encouragement for myself and the team. 

Q. Both the media and viewers who tuned into the Unpacked livestream were particularly impressed by the stage. What was the idea behind its design?

Kim: We wanted to present a launch event that was just as innovative as the Galaxy Note8 itself. So, we installed two floor-to-ceiling screens and one that stretched across the floor to create a box-like stage. Utilizing special 3D effects, we were able to create the illusion that the stage was “unpacked” at the moment of the product unveiling. In a similar way, we were able to make a number of giant S Pens appear as if they were standing three-dimensional objects. It was our first time attempting this.

For spectators to get the full effect, the location of the livestreaming cameras had to be just right, and this took a bit of trial and error. Those who watched the livestream gave us great feedback – it was even better than I expected!

Q. What elements do you consider when deciding on an Unpacked venue? Why did you choose the Park Avenue Armory for this event?

Kim: The two most important factors to consider when selecting a venue for an event like Unpacked are seat capacity and space for a stage. It should also be iconic. The Park Avenue Armory ticks all the boxes. It’s a beautiful venue. It’s widely known. And it had enough open space for us to realize the design that we wanted. Conversely, other venues with fixed stages would have limited us in terms of stage design.

Q. The venue’s entrance hall was decorated with a number of Samsung’s The Frame TVs, which displayed stunning S Pen-created artworks. Is there a reason why you incorporated another Samsung product into the event?

Kim: When deciding on the décor for the event, we contemplated how we could cultivate a refined atmosphere that harmonized with the Armory’s classic ambience. We determined that The Frame TV would be the most suitable medium for displaying our content, which is why we collaborated with Samsung’s Visual Display Business. It turns out it was a fantastic choice!

Q. Are there any particularly memorable moments that stick out from this year’s Galaxy Note8 launch?

Kim: At the end of the main event, the Galaxy Note8 and New York cityscape remained displayed on the stage screens. We had anticipated that attendees would immediately head to the experience zone after leaving their seats, so it was a great surprise to watch many of them walk directly to the stage to snap a few selfies. It was completely unexpected and because I had personally been involved with the stage design, I was particularly touched by this.

Q. Walk us through the process of planning an Unpacked event.

Kim: We start planning each Unpacked event months before it actually happens. As soon as the schedule is confirmed, we make a list of potential venues. In fact, while we were preparing for this past event, we were simultaneously looking for a space for the next Unpacked.

Two to three months prior to the event, we draw up general plans covering everything from the event theme and stage design to show effects and demonstrations. We begin setting things up onsite about a week before the product launch and work in earnest until the big day.

Q. How do you come up with new event concepts?

Kim: Typically, we refer to other large-scale events and see how they incorporate different effects such as hologram lasers and 3D effects into their presentations. Sometimes we meet with companies that develop these technologies. But we always try to innovate even further to deliver the wow factor and truly differentiate our events.

Q. What’s the most challenging part in making sure each event goes smoothly?

Lee: When scripts are confirmed, we start creating presentation slides. However, finalizing the slides takes a long time since we have to accommodate different requests from multiple departments. Because this isn’t always feasible, changes are often made right up until the last minute.

From time to time, we also have to deal with unexpected complications. During the Galaxy Note8 launch, for example, we experienced a number of power outages prior to the event because we were using so many devices to achieve the best possible effects. Fortunately enough, the event went off without a hitch.

We also did not anticipate how much interest there would be in Unpacked. We were really surprised at the sheer number of people who showed up to participate, including many who hadn’t even pre-registered.

Q. How does it feel to be a part of a team that organizes a globally recognized event?

Kim: It can be a bit stressful, as months of work essentially all boil down to a one-hour event. We work tirelessly day in and day out to ensure that no mistakes are made, but in the end, there are always a few unexpected situations that require quick thinking and creative solutions. Nevertheless, nothing is more rewarding than watching an Unpacked event successfully unfold and getting positive feedback from the audience.

Check out the highlights of Galaxy Unpacked 2017 in the video below.

Greeting the audience in his introductory speech, DJ Koh, President of Samsung’s Mobile Communications Business, stated that the event was not just about unveiling a new product, but rather celebrating the Note users that inspired the Galaxy Note8. To help these users do bigger things, the new smartphone is equipped with features such as a large, bezel-less Infinity Display, an enhanced S Pen and a dual camera that captures high-quality, professional-looking photos.

To best showcase the features and functions of the phone, Samsung installed two floor-to-ceiling screens, as well as one that stretched across the floor, to create a box-like stage that was “unpacked” as the event transpired. Mesmerizing stage lighting, video effects and high-energy music added to the theatrics, making for a highly immersive and memorable experience.

In addition to the presentation itself, the venue’s entrance hall – which was bedecked with a number of Samsung’s The Frame TVs displaying gallery-worthy, S Pen-created artworks – and Experience Zone gave guests an up-close look at how the phone’s capabilities allow people to do more in work and in life.

Check out the highlights of the event in the photos below.

Members of the press await the commencement of Galaxy Unpacked 2017 outside New York’s Park Avenue Armory.

Lining the attendees’ path to the venue, a series of The Frame TVs exhibited stunning artworks created by artists whose images are frequently featured on PENUP, a social media platform for sharing S Pen-created art.

DJ Koh, President of Samsung’s Mobile Communications Business, welcomes the audience to Unpacked 2017. Event attendees included a number of Note fans from around the world, some of whom were featured in a video montage discussing their favorite features of their Galaxy Note smartphones.

Koh, explains in his introductory speech how the Galaxy Note8 is a “phone designed for the way you use it.”

Koh unveils the new Galaxy Note8.

“Today isn’t just about unveiling an amazing new product. It’s about celebrating what’s behind that product: all of you,” Justin Denison, Senior Vice President of Product Strategy at Samsung Electronics America, said to the audience as he discussed how Note users were the inspiration for the Galaxy Note8.

Suzanne De Silva, Director of Product Strategy at Samsung Electronics America, introduces the new dual camera and enhanced S Pen of the Galaxy Note8.

Event participants watch De Silva give a demonstration of the Galaxy Note8’s new Live Focus feature, which lets users adjust the background blur of a photo before and after it’s taken, as well as its Live Message function which lets them create a personalized GIF with the S Pen.

Jonathan Wong, Director of Product Marketing for Samsung Electronics America’s Mobile B2B Business, introduces through a live demonstration of Samsung DeX new partners that make video conferencing as well as photo and music editing more convenient.

Denison discusses the Galaxy Note8’s foundational Galaxy features such as IP68 dust and water resistance, iris and fingerprint scanning, Knox security and wireless charging capabilities.

Event attendees get hands-on with the latest Samsung Galaxy products.

In the Experience Zone, event attendees get hands-on with the Galaxy Note8, the newest addition to Samsung’s Galaxy Note line-up, as well as its new services and accessories.

A guest gets a feel for the enhanced interface of Samsung DeX, which allows users to more easily access and search their mobile apps.

Samsung Electronics introduces the Galaxy Note8, the next level Note for people who want to do bigger things. With the Galaxy Note8, consumers get a bigger Infinity Display that fits comfortably in one hand, S Pen to communicate in more personal ways, and Samsung’s best-ever smartphone camera to capture stunning photos. The Galaxy Note8 is designed for the way consumers lead their lives and lean on technology today.

“We appreciate the relentless passion of the Note community. They’ve been a constant inspiration to us and we designed the new Note for them,” said DJ Koh, president of Mobile Communications Business, Samsung Electronics. “From the Infinity Display to the enhanced S Pen and a powerful Dual Camera, the Galaxy Note8 lets people do things they never thought were possible.”

Samsung first introduced the Note series in 2011. Since then, a community of enthusiasts emerged through their affinity for Note’s signature expansive screen and S Pen. According to Samsung market research¹, 85 percent of Note users say they’re proud to show off their Note and recommend it to friends, and 75 percent say it’s the best phone they’ve ever had.

Enjoy and Do More on the Infinity Display

The Galaxy Note8 has the biggest screen ever on a Note device, yet its narrow body makes it comfortable to hold in one hand. The 6.3-inch Quad HD+ Super AMOLED Infinity Display lets you see more and scroll less. The Galaxy Note8 gives you more room to watch, read and draw—making it the ultimate multitasking smartphone.

Note users have long been able to do more with Multi Window. With the Galaxy Note8, the new App Pair feature lets you create a custom pair of apps on the Edge Panel and simultaneously launch two apps with ease. Watch a video while messaging your friends or dial into a conference call with the number and agenda in front of you².

A New Way to Communicate with the S Pen

Since its introduction, the S Pen has been one of the Note’s defining features. With the Galaxy Note8, the enhanced S Pen unlocks entirely new ways to write, draw, and interact with the phone and communicate with friends. It has a finer tip, improved pressure sensitivity³, and features that enable users to express themselves in ways that no other stylus or smartphone ever has.

When communicating with text just isn’t enough, Live Message allows you to reveal your unique personality and tell expressive stories. With the Galaxy Note8, you can now share animated texts or drawings across platforms that support animated GIFs ⁴. It’s a whole new way to communicate with the S Pen—adding lively and emotional connections that bring your messages to life.

The Always On Display allows Galaxy users to stay on top of their notifications without unlocking their phone. And with the Galaxy Note8, it’s even more powerful. Screen off memo allows you to take up to one-hundred pages of notes as soon as you remove the S Pen, pin notes to the Always On Display and make edits directly from the Always On Display.

For overseas travels or when you come across a website in a foreign language, the improved S Pen Translate feature lets you hover over text to quickly translate not only individual words, but entire sentences in up to 71 languages, and instantly convert units and foreign currencies.

Better Pictures with Galaxy Note8’s Best-in-Class Camera

For most consumers, one of the things they look for when purchasing a new device is the camera. Samsung set the standard for smartphone cameras and with the Galaxy Note8, we’re delivering our most powerful smartphone camera yet.

The Galaxy Note8 is the first smartphone with two 12MP rear cameras with Optical Image Stabilization (OIS) on both the wide-angle and telephoto lenses. Whether you’re exploring a new city or running around your backyard, OIS lets you capture sharper images.

For more advanced photo-taking, the Galaxy Note8’s Live Focus feature lets you control the depth of field by allowing you to adjust the bokeh effect in preview mode and after you take the photo.

In Dual Capture mode, both rear cameras take two pictures simultaneously and allow you to save both images; one close-up shot from the telephoto lens and one wide-angle shot that shows the entire background.

The wide-angle lens has a Dual Pixel sensor with rapid Auto Focus, so you can capture sharper, clearer shots even in low-light environments. The Galaxy Note8 is also equipped with an industry-leading 8MP Smart Auto Focus front-facing camera for sharp selfies and video chats.

Galaxy of Features and Services

The Galaxy Note8 is built on the Galaxy legacy—a collection of unique features and capabilities that, together, have redefined the mobile experience:

• Water and Dust Resistance: Four years ago, Samsung introduced the first Galaxy device with water resistance. And today, you can take your Note almost anywhere you want with water and dust resistance (IP68⁵) on the device and the S Pen. You can write even when the display is wet.

• Fast Wireless Charging: Two years ago, Samsung introduced the first Galaxy device with wireless charging. The Galaxy Note8 supports the most advanced wireless charging capabilities yet, so you can get a quick, convenient charge⁶ without having to mess around with ports or wires.

• Security: The Galaxy Note8 offers a choice of biometric authentication options—including iris and fingerprint scanning. Samsung Knox⁷ provides defense-grade security at the hardware and software layers and with Secure Folder, keeps your personal and professional data separate.
• Powerful Performance: With 6GB RAM, a 10nm processor, and expandable memory (up to 256GB), you have the power you need to browse, stream, play games, and multitask.
• Innovative Mobile Experiences: Samsung DeX enables a desktop experience, powered by your phone. You can keep your files on your device, conduct work on the go, and use Samsung DeX when you need an even bigger screen. The Galaxy Note8 includes Bixby⁸, a smarter way to use your phone; it learns from you, improves over time, and helps you get more done.

Mobile Performance, Productivity and Security for Businesses

The Galaxy Note8 takes business innovation to the next level with advanced features that improve performance, productivity and security for a wide range of industries, simplifying how work gets done:

• Enhanced S Pen for Business: The S Pen lets professionals do what other smartphones can’t, like discreetly taking notes in Screen off memo or quickly annotating documents and photos.
• Non-Contact Authentication: The Galaxy Note8 offers iris scanning for professionals—for example, professionals in the health care, construction, or public safety sectors who may find themselves in a position where they need to unlock their phones without having to swipe or scan a fingerprint.
• Enhanced DeX Capabilities: The Galaxy Note8 powers Samsung DeX for those who need to extend their simple mobile experience seamlessly to the desktop —whether they’re in the field, at the office or at home.

Our Continued Commitment to Safety

Samsung continues to uphold its commitment to lead the industry in battery safety. The Galaxy Note8’s battery has undergone Samsung’s 8-Point Battery Safety Check—the most rigorous in the industry.

“We have been closely working with Samsung to make meaningful advancements in the science of smartphone quality and safety evaluation. As a result, the Galaxy Note8 has successfully completed a rigorous series of device and battery safety compatibility test protocols. We look forward to maintaining our strategic relationship with Samsung and helping ensure device safety for all consumers.” said Sajeev Jesudas, President, UL International.

The Galaxy Note8 will be available starting in mid-September and will be offered in Midnight Black, Orchid Gray, Maple Gold and Deepsea Blue⁹.

For more information about Galaxy Note8 visit news.samsung.com/galaxy, http://www.samsungmobilepress.com,  or www.samsung.com/galaxy.

Samsung Galaxy Note8 Product Specification

¹ Survey conducted by Edelman Intelligence, July – August 2017, commissioned by Samsung Mobile. For more Survey details, see https://www.samsungmobilepress.com/stories/getting-to-know-samsung-galaxy-note-users

² Application must support Multi Window mode

³ Compared to the Galaxy Note5 S Pen

⁴ GIFs created may not be supported by some social media and messaging services depending on the size and length of GIFs

⁵ Water resistant in up to 5 feet of water for up to 30 minutes; rinse residue/dry after wet.

⁶ Fast charging requires Adaptive Fast Charging (AFC) or Quick Charge 2.0-compatible charger to work. Testing under laboratory conditions. Results may vary. Battery power consumption depends on factors such as network configuration, signal strength, operating temperature, features selected, vibrate mode, backlight settings, browser use, frequency of calls and voice, data and other applications usage patterns.

⁷ Knox is a mark for a Samsung device tested for security and is specifically configured with enterprise use in mind. For information about Samsung’s Knox device, please refer to www.samsung.com/us/knox.

⁸ Bixby service ability may vary by country. Voice command recognizes English (U.S.) and Korean. Not all accents, dialects and expressions recognized. Service ability may vary by country or carrier. Voice command works with a select, growing list of Samsung and third-party apps; see “Apps with Voice” in Bixby for list of compatible apps

⁹ Color availability varies by region.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Outfitted with a large, bezel-less Infinity Display, Samsung’s newest flagship smartphone lets users see and do more, from watching their favorite show in HDR to multitasking more efficiently. Expanded screen space means they also have more room to write, draw and color with the enhanced S Pen, which offers features like Live Message and improved Screen off memo functionality.

The Galaxy Note8 also boasts two 12MP rear cameras – a wide-angle lens and telephoto lens with Optical Image Stabilization on both – which are capable of producing clear and crisp photos, even when shot at far distances or in low light.  The phone also features IP68 dust and water resistance, powerful performance with a 10nm process and expandable storage up to 256GB.

These are just some of the major enhancements that users will get with the Galaxy Note8. Explore some of the other ways Samsung’s latest addition to the Galaxy Note line-up empowers users to make things happen.

Taking place on August 23 in New York City, the event will introduce to the world the next Galaxy, the ultimate multitasking device for those who want to do bigger things with their phone.

But you don’t need to travel all the way to The City That Never Sleeps to be a part of the Unpacked action. In fact, you can watch the big event as it unfolds, right from the comfort of your living room. And, with 360-degree livestreaming, you’ll feel as if you’re really there.

Here’s how to watch the Galaxy Unpacked 2017 livestream:

Watching Via Samsung’s Official Websites

Visit http://news.samsung.com, www.samsung.com or www.samsungmobilepress.com when the event begins.

Watching Via the Unpacked 2017 App

Download and launch the UNPACKED 2017 app (compatible with Android and iOS).*

Watching Via Facebook

Visit facebook.com/SamsungMobile or facebook.com/SamsungElectronics when the event begins.

The Samsung Galaxy Unpacked event will begin streaming on August 23 at 11 a.m. (EDT).

For all the latest news, media resources and content related to the newest addition to the Galaxy line-up, check out Samsung Newsroom’s special page.

*360 live streaming is also available at http://www.samsung.com/galaxy and in the UNPACKED 2017 app.

On August 23^rd, Samsung Electronics will reveal the latest member of the Galaxy family with the ultimate multitasking device for those who want to do bigger things with their phone.

This highly anticipated addition to the Galaxy roster was specifically designed for people who move through barriers to do more of what matters to them.

To mark the launch of the upcoming device, the company is hosting the Samsung Galaxy Unpacked celebration on August 23, 2017, at Park Avenue Armory in New York City. Doors open at 10 a.m. (EST) while the official event is scheduled to begin at 11 a.m. (EST).

Live streaming of the New York event will be available at http://news.samsung.com, www.samsung.com and www.samsungmobilepress.com.

You can see the Galaxy S8’s immersive signage for yourself in the photos below.

Times Square glows blue as immersive signage introduces the new Galaxy S8 to the city of New York.

Unconfined by boundaries, like the Infinity Display of the Galaxy S8, an enormous whale swims from display to display above Times Square, as thousands of onlookers admire the sight from below.

Set against the iconic signage and Broadway billboards of Times Square, numerous displays announce Samsung’s newest flagship smartphone.

Passersby watch as practically every corner of Times Square – from the facades of its skyscrapers to its street kiosks – is taken over by visuals announcing the smartphone’s highly anticipated arrival.

A lively troupe of performers dances in celebration of the debut of the Galaxy S8 while onlookers join in on the fun.

Filmed from above and broadcast on a central display, the dancers’ performance concludes as they create a formation resembling the bezel-less Galaxy S8.

In a digital world that was once only protected by PIN numbers, consumers now have more choices than ever to protect the security of their devices and personal data thanks to advances in biometric technologies. The Galaxy S8 and S8+ provide strengthened security features and enhanced convenience through a combination of biometrics, including innovative iris scanning technology, familiar fingerprint scanning and new facial recognition capabilities. Secured by Samsung’s trusted Knox security platform, the Galaxy S8 gives users the peace of mind that comes from knowing their biometric information is protected.

Face-to-Face with Mobile Security

Samsung’s new facial recognition technology has been added to the Galaxy S8 to enable users to unlock their smartphone quickly and conveniently by simply looking at the front of the device. The technology works by utilizing an immense amount of data to recognize patterns, such as small differences in facial features.

When a user opts to access their Galaxy S8 using facial recognition verification, the smartphone detects, aligns, extracts and compares facial landmark points such as the width of the user’s nose or the distance between their eyes to stored data to grant or deny access. As the user continues to utilize the feature more and more, the phone gets better at recognizing them, despite small changes in the angle or position of their face during the verification process.

With this new feature, users can enjoy a more convenient mobile experience and also rest assured knowing that their data is encrypted in the TrustZone protected by Knox.

For Your Eyes Only

Yet another biometric feature that has been added to the Galaxy S8 is iris scanning, a method of biometric identification that uses mathematical pattern recognition of images of an individual’s iris, either from one or both eyes. To obtain these images, an authentication device scans the iris—the thin, colored ring of the eye that regulates the amount of light that reaches the retina.

Each individual has a uniquely different and highly intricate iris pattern in each eye, which is fully developed at a very young age and remains unchanged throughout one’s lifetime. This, combined with the fact that iris patterns are almost impossible to replicate makes iris scanning one of the most secure and reliable biometric techniques available.

To enable iris scanning, the Galaxy S8 was equipped with a dedicated iris camera, which utilizes a special image filter to receive and recognize the reflected images of the irises with a red infrared (IR) LED light. This red light allows for the best range for iris scanning. Furthermore, unlike traditional visible (or RGB) images, which can be affected by iris color or ambient light, infrared images display clear patterns and have low light reflection. Samsung’s proprietary technology also makes use of the light emitted from the Galaxy S8’s display so the scanner can receive data even in low light environments.

Once a user registers his or her iris information on the Galaxy S8, it is stored as an encrypted code. When a user attempts to access content, such as a protected app, the IR LED and iris camera work together to capture the iris pattern for recognition, and to extract and digitize the pattern, and compares the digitized pattern with the encrypted code to verify identification.

Just like fingerprint and facial biometric data, the user’s iris data is also encrypted and stored safely in the hardware protected by the Knox platform. Furthermore, only one person can register his or her iris information, which means that even if the device is stolen or lost and someone else is able to gain access to the smartphone, the user’s information won’t be compromised.

Compared to conventional devices that employ iris scanning, the Galaxy S8 offers a better user experience. The iris preview screen, for example, is displayed in full color, while 17 preloaded iris masks add a bit of fun to the verification process. Furthermore, Galaxy S8 users don’t even need to touch their phone to verify their identity since the iris verification process is initiated immediately once the user turns on the display.

Added Services for Enhanced Convenience

Leveraging Samsung’s new and enhanced biometrics technology, the Galaxy S8 offers various services to provide an additional layer of security.

The first is Secure Folder, an encrypted folder that lets users manage private apps and files securely via PIN, pattern, passcode or biometric verification. Users may utilize this service to keep private and personal data, such as banking information, sandboxed separately on their smartphone for additional security and privacy.

Another added security feature, Samsung Pass, enables users to quickly and easily log into mobile banking apps and websites on the Samsung Internet Browser using biometric authentication. Because users don’t have to spend time repeatedly inputting usernames and passwords, Samsung Pass adds an element of convenience to the Galaxy S8. By supporting multiple types of biometric authentication*, Samsung Pass will allow greater flexibility to deliver a secure and convenient user experience across multiple industry verticals.

In addition to secure storing and faster access, Samsung is also establishing partnerships with major financial institutions to explore the integration of its biometrics verification technology into more mobile banking apps.

*Samsung Pass currently supports fingerprint recognition, and will support iris scanning and facial recognition in select markets in the near future.

Addressing the audience at the opening event, DJ Koh, President of Samsung’s Mobile Communications Business, noted that Unpacked was not just the launch of a new device, but a milestone marking the beginning of a new way to experience the world.

As a continuation of the Galaxy series, the Galaxy S8 promises an entirely new mobile experience with features such as a bezel-less Infinity Display and Bixby, an intelligent interface, that offer a new level of functionality and convenience.

To best showcase these features, Samsung installed an eye-catching screen that stretched up and over the stage. The ceiling-like display, along with a slew of immersive effects, consistently transformed the stage throughout the event, making for a memorable, highly sensorial experience.

The event’s Experience Zone provided an opportunity for attendees to get acquainted with the features of the Galaxy S8, as well as DeX – a new service that lets users power a PC-like environment from their mobile – and new versions of Gear VR and Gear 360.

See the highlights of the event below.

Media representatives gather outside Lincoln Center in New York for the first of three Galaxy Unpacked 2017 events.

The press awaits the commencement of Galaxy Unpacked 2017.

While launching the Galaxy S8 in New York, Samsung simultaneously unveiled the new smartphone at a satellite event in London.

In his keynote speech, DJ Koh, President of Samsung’s Mobile Communications Business, explains how the Galaxy S8 is “a gateway to a rich mobile life that will take you beyond the boundaries of today’s experiences and unlock the full potential of your imagination.”

DJ Koh unveils the Galaxy S8 and S8+.

A spectacular ceiling screen and immersive show effects transform the event stage.

“It marks a new era in smartphone design… the perfect balance of form and function, art and science, design and technology,” Justin Denison, Senior Vice President of Product Strategy at Samsung Electronics America, said of the Galaxy S8’s Infinity Display.

Sriram Thodla, Senior Director of Intelligence & IoT at Samsung Electronics America, explains that with a suite of new services, including the new Bixby interface and Samsung Connect, the Galaxy S8 is “a universal remote for your life.”

Justin Denison announces that the Galaxy S8 and S8+ will be released on April 21.

Suzanne De Silva, Principal Product Manager at Samsung Electronics America, demonstrates how the Galaxy S8 “empowers you to do incredible things” through the introduction of new versions of the Gear 360 and Gear VR.

Suzanne De Silva and Tom Jauncey, Co-Founder at Beautiful Destinations, showcase the 360-degree live streaming capabilities of the new Gear 360.

Event attendees capture a unique moment at Galaxy Unpacked 2017 with the Gear 360.

Jonathan Wong, Director of Product Marketing at Mobile B2B, Samsung Electronics America, gives the audience a live demonstration of DeX, Samsung’s new productivity tool that lets users power a desktop experience from their phone.

In the Experience Zone, event attendees get hands-on with the Galaxy S8, the newest addition to Samsung’s Galaxy line-up, as well as its new services and accessories.

“I can see so much more of what’s on the screen,” said one attendee who tried out the Galaxy S8. “But at the same time, the phone fits comfortably in my hand.”

Galaxy Unpacked attendees get hands on with the new Gear 360. With a more portable design, enhanced grip and live-broadcasting support, the 360-degree camera makes sharing life’s special moments easier than ever.

Refined Design

The Galaxy S8 builds on Samsung’s design heritage with a large Infinity Display, a bezel-less, dual-edge display that takes up more than 80 percent of the phone’s front screen. Visually obtrusive elements are minimal, resulting in more tangible screen space. An invisible Home button embedded underneath the screen functions just like a physical button while Recent and Back buttons are now customizable soft keys.

The Galaxy S8’s subtle curvature flows from the front of the device to the back to create a more ergonomic grip ideal for one-handed operation. The phone’s camera, fingerprint scanner and heart rate sensor have been incorporated on the back of the device in a way that minimizes protrusions, ensuring a sleek aesthetic at any angle.

Available in five colors including Midnight Black, the all-new Orchid Gray, Coral Blue, Arctic Silver, and Maple Gold, the Galaxy S8 is enhanced by a rich color palette.

One Unified Experience

Designed around the Infinity Display, the UX of the Galaxy S8 was developed to add convenience and enhance the flow of user interactions. Like the display itself, the UX is seamless, unifying visual and audio components to create one continuous experience.

The default wallpaper of the customizable Always On Display complements the color of the phone, while its aesthetic transitions smoothly to the Lock and Home screens. Meanwhile, a new vertical swiping interface provides seamless navigation between the Home and App screens.

Even the phone’s app icons and typography incorporate the Galaxy S8’s design language through a play of continuous curves and lines. Its brand sound “Over the Horizon” and ringtones have also been updated to better harmonize with the design of the device.

See More, Scroll Less

The stunning Infinity Display of the Galaxy S8 is 18 percent larger than the display of the Galaxy S7, making for a noticeably more immersive viewing experience.

When watched in landscape mode, 21:9 movies fill the Galaxy S8’s 18.5:9 display, while the black bars above and below the picture are minimized, increasing the viewing area by 36 percent, compared to the Galaxy S7. This, along with the phone’s High Dynamic Range (HDR) Premium capabilities, enables users to see content exactly as the creator intended. Gaming experiences, too, are enhanced, as any game that supports 18.5:9 full screen mode is automatically optimized to fill up the entire screen.

The Infinity Display also makes it easier to see and do more from a single screen without having to scroll as often. Optimized for multi-window usability, multitasking is made easy, even when using the phone’s full keyboard. The Galaxy S8’s new Snap Window feature enhances productivity by allowing users to pin a specific area from a recent app to the top of the screen, and continue using the area below it.

In addition, the Infinity Display is protected with Corning® Gorilla® Glass 5 which is impervious against scratches and external impacts.

Great Photos, In a Snap

The Galaxy S8 builds on the Galaxy foundation with its advanced camera, which offers multi-frame image processing. With this technology, the camera takes multiple photos in rapid succession instead of just one, then selects the clearest image and uses the others to reduce the blur. This enhanced image processing ensures that shots taken when the subject is moving, in low light or when zoomed in are clear and vibrant.

The dual-pixel sensor technology, wide aperture and fast autofocus of the 12MP F1.7 rear camera work together to create beautiful photographs even in low-light conditions. The 8MP F1.7 front camera has been equipped with enhanced autofocus features and facial recognition technology that can recognize and track faces to provide clear, focused selfies, regardless of the distance between the user and the camera.

With an easy-to-use filter setting, users can enhance their photos by selecting from a variety of filters, including Auto Filter, which automatically selects one optimized for their photo. Animated stickers and stamps can also now be applied to images when taking photos, right from the native camera app. The camera’s UX has also been optimized for one-handed operation.

A New Way to Interact

Although Bixby, Samsung’s new intelligent interface, is continuously being developed, it was created to enhance the way people interact with their Galaxy S8.  The intuitive and comprehensive interface leverages contextual awareness to learn users’ habits and provide related information, and is easily activated with a press of its dedicated hardware button or by saying “Bixby.”

With its multimodal functionality, its Voice feature lets users control multiple apps simultaneously using voice and touch commands interchangeably. Bixby has the ability to control all settings and features of each service without affecting other tasks users might be working on.

Its Vision interface can detect what users are looking for and respond accordingly, making it easier to search for images similar to ones selected by the user, shop online, get information about landmarks, decode QR codes and even translate foreign text through the phone’s Camera. Bixby also ensures that users remember important events through its intelligent Reminder feature. All of Bixby’s features can be accessed through its Home screen, which displays a user’s most contextually relevant apps on a single screen.

Seamless Transition from the Smartphone to the PC

Samsung DeX is a new service that lets users use their Galaxy S8 as they would a desktop by providing a seamless, secure mobile-to-PC transition. With DeX, users can conveniently access apps, browse the web, send messages and more directly from their phone on a larger display without having to carry multiple devices or transfer data.

DeX supports keyboard and mouse gestures, thus providing the effortless usability of a PC. Furthermore, with the ability to quickly shift between windows and adjust window size with ease, users can multitask more efficiently.

Samsung DeX helps to maximize productivity with intuitive applications such as Samsung Browser, MyFiles, Gallery and Samsung e-mail. DeX is also compatible with the Microsoft Office and Adobe mobile app suite, which allows complete desktop-like functionality previously unavailable from a mobile device. In addition, beginning in the first half of 2017, customers will be able to use VDI to remotely use Windows OS as they would on a desktop.

All Eyes on Security

The Galaxy S8 provides strengthened security features through the integration of Samsung’s trusted Knox security platform and a combination of new and enhanced biometric technologies.

The Galaxy S8’s highly secure iris scanner is fast, accurate and touch-free, making user verification easier than ever. Adding to the device’s security features are Samsung’s familiar fingerprint scanning and new facial recognition capabilities.

The Galaxy S8 also provides various security services including Secure Folder, an encrypted folder that keeps private information separate and safe with an added layer of security, and Samsung Pass, which lets users easily log into mobile banking apps and websites on the Samsung Internet Browser using biometric authentication.

A Control Center for the Smart Home

Pre-loaded on the Galaxy S8, Samsung Connect lets users manage and monitor the smart devices in their home from one unified app.

Users can connect their Samsung Connect-compatible IoT device to their smartphone through the Samsung Connect app. They can then set individual modes with different rules for each device. “Good Morning Mode,” for example, might turn on the lights and play music while “Going Out Mode” might turn off the air conditioner and start the robot vacuum cleaner.

Through its key features including easy setup, automatic connectivity and customization, Samsung Connect provides users with a more integrated approach to the smart home. Currently compatible with select 2017 Samsung IoT-enabled devices, Samsung Connect will support third-party devices with the SmartThings hub in the future.

These are just some of the major enhancements that users will get with the Galaxy S8. Explore some of the other ways Samsung’s newest flagship smartphone opens up a galaxy of possibilities.

Bixby was created to provide a more personalized experience to enhance the way people interact with their phones and the world around them. Bixby is not an ordinary voice assistant, but rather an intuitive and comprehensive interface that leverages contextual awareness to learn users’ habits and respond accordingly.

Bixby offers four main features: Voice, Vision, Reminder and Home.

Voice: A New Way to Interact

Bixby Voice is easily activated. Users simply need to press and hold the dedicated hardware button on the side of the Galaxy S8, say “Bixby” or tap it on the Bixby Home screen to wake it up.

While most traditional smartphone-related tasks require touch activation, Bixby’s multi-modality lets users control their phone using voice and touch controls interchangeably for maximized convenience. Utilizing natural language understanding, Bixby has the ability to adapt to the unique speaking style of the user. But if Bixby doesn’t understand the user’s command, it will ask for more information so it can complete the task, rather than giving up.

Bixby brings a deeper degree of voice integration, but can also easily switch back and forth between each mode of interaction – from voice command to touch, text and back to voice.

Bixby works simultaneously across multiple apps and has the potential to control all settings and features of each service. So, for example, if a user wants to send pictures to a friend, they can select images in their Gallery by tapping them, then tell Bixby to send the selected photos to their designated contact. Meanwhile, Bixby continues to work in the background to continually support the user, without affecting other tasks they might be working on.

Vision: Information in a Snap

With its Vision interface, Bixby can detect what users are looking at and take action according to what they see. Using the Galaxy S8’s Camera app, Bixby makes it easier to search for images and information, shop online and even translate text.

A tourist in Paris, for instance, spots an interesting looking building and snaps a photo of it. Bixby uses the image to determine that the structure is a famous art museum and can then provide related information, such as the museum’s address, phone number and website. At lunch, the user can also leverage Vision to get a translation of the French menu in their own native language or learn more information about the bottle of wine they would like to order.

Shopping is just as easy. Users can take a photo of an item such as a watch or a book and use Vision to locate and purchase it online.* Users can also launch Vision for more in-depth searching of products they see in their phone’s Gallery or while browsing Samsung Internet. Vision can be activated to read QR codes and, in select markets, barcodes that direct users to related information.

Reminder: Friendly Alerts When You Need Them Most

Bixby also helps users remember important events and to-do tasks through its intelligent Reminder feature.

It does so by sending notifications to users reminding them about tasks at specified times or locations, or in certain circumstances. Say a user is out of milk. They can request that Bixby remind them to buy more once they get off work. Or, they can ask Bixby to set their alarm each night before they go to sleep.

When reading an article or watching a video, users can also use Reminder to mark their place should they need to stop and resume where they left off at a later time.

Users can access stored reminders via the Reminder app, Reminder widget, Reminder cards on the Bixby Home screen or the Galaxy S8’s edge screen.

Home: All Important Content in One Convenient Place

Bixby’s Home screen lets users see the content they care most about with just a single swipe on the home screen or a short press of the designated Bixby button.

Home integrates with select native Samsung apps to provide a seamless look at all of the activity across the Galaxy S8 through a customizable card-like interface. For example, Home’s contact card shows frequent and missed call contacts, while music-related cards provide options such as playing paused content. Facebook and other social media cards, meanwhile, display trending content and news cards announce the latest headlines.

But Home doesn’t just relay information; it puts it into context, paying attention to the user’s schedule, routine and personality each time it’s used. In this way, Bixby can actually anticipate what the user needs and respond accordingly.

Say someone often uses Uber to commute to work. Bixby will start to place an Uber card at the top of Home in the morning, with a fare estimate and request button. When it’s time for bed, Home might display a user’s alarm and health summary of daily activity. The more users access Bixby, the more it evolves and adapts.

With its intuitive, comprehensive features and ability to leverage contextual awareness, Bixby provides a more convenient, personalized mobile experience, changing the way people interact with their phones. As the Bixby ecosystem continues to grow, Samsung believes it will evolve from an interface for your smartphone to an interface for your life.

Listen to Injong Rhee discuss Bixby in depth in the interview below.

*At launch, Vision’s shopping service will be available in 11 countries, including the US, UK and Korea, and will expand to others in the future.

Bigger Screen, Better Grip

Available in 5.8-inch and 6.2-inch screen models, the Galaxy S8’s Quad HD+ Super AMOLED Infinity Display takes up more than 80 percent of the phone’s front screen and is 18 percent larger than the screen of the Galaxy S7, enabling a more immersive viewing experience.

The phone’s front screen curves at the edges, has visibly reduced bezels and has no physical buttons. Without these obstructions, the Infinity Display seamlessly blends into the device’s body for a truly stunning display void of visual distractions.

Despite the display’s longer length, its width remains practically unchanged from that of the previous model. Its compact size, coupled with the phone’s symmetrically curved design, creates an ergonomic grip that enables comfortable one-handed operation.

Seamless Interactions

To provide the best viewing experience and create a more natural interaction between the user and the display, the Galaxy S8 unifies all buttons by integrating them into the display itself. The arrangement of the home, recent and back keys is the same as that of previous Galaxy models, and the buttons can be triggered by simply touching the screen.

Using a combination of hardware and software, the home key was installed under the display and was engineered to function and respond to pressure just like a physical button would. Recent and back buttons can be used in the same way they always have, but are now soft keys that can be customized in different colors.

Despite the fact that the Galaxy S8’s upper bezel contains the front camera, as well as the iris scanner and various sensors, it has been reduced in size, enhancing the aesthetic of the device. In addition, the Infinity Display is protected with Corning® Gorilla® Glass 5 which is impervious against scratches and external impacts.

Robust Entertainment

With the implementation of the Infinity Display, the Galaxy S8 also boasts an expanded ratio of 18.5:9 for a cinematic viewing experience.

Galaxy S7 edge on the left and Galaxy S8+ on the right.

These days, video providers such as Netflix are updating their apps to a 21:9 ratio to better showcase their content on wider displays. When watched in landscape mode, 21:9 movies fill the Galaxy S8’s 18.5:9 display, while the black bars above and below the picture are minimized, increasing the viewing area by 36 percent, compared to the Galaxy S7. This feature, along with the phone’s High Dynamic Range (HDR) Premium capabilities, enables users to see content exactly as the creator intended.

To get the most out of the Infinity Display, users can also select from manual conversion options including Stretch, which stretches video horizontally or vertically to fill the screen completely, or Crop to Fit, where the original video ratio is maintained but the image is enlarged and cropped so it fills the screen. Users can change modes easily with a convenient on-screen toggle.

Gaming experiences are also enhanced by the Infinity Display. Any game that supports 18.5:9 full screen mode will be automatically optimized to fill up the entire screen, providing enhanced visual effects and more exciting gameplay. The aspect ratio can also be adjusted manually in the Game Tools settings.

Do More, Scroll Less

In addition to enabling enhanced entertainment experiences, the Infinity Display makes it easier to see and do more from a single screen.

Galaxy S7 on the left and Galaxy S8 on the right.

While apps are usually navigated through a list-like interface that requires continuous scrolling, the Galaxy S8’s expanded display space enables users to view more images and feeds on social media or read more text in an email at once.

The Infinity Display is optimized for multi-window usability. With more screen real estate to work with, using multiple apps at the same time is easier, particularly when inputting text. Users can type a text message on the phone’s full keyboard while watching a movie, for example, without the film being blocked by the keyboard.

The Galaxy S8’s new Snap Window also enhances multitasking. This feature lets users pin a specific area from a recent app (such as the video screen of a media player or the shares section of a stock app) to the top of the screen, and continue using the area below it to work and view content seamlessly.

Gentle Notifications, meanwhile, use Edge Lighting and a small toast pop-up message instead of large pop-up notifications to alert users of incoming calls or messages so they can stay focused on their movie or game.
With its sleek aesthetic, immersive viewing experience and productivity-enhancing capabilities, the Galaxy S8 Infinity Display is a new form factor for an entirely new mobile experience.

Harmonizing Art and Technology

The Galaxy S8 builds on Samsung’s heritage of creating stunning designs with a large Infinity Display – an end-to-end, bezel-less screen that spills over the phone’s sides. Available in 5.8-inch and 6.2-inch models, the seemingly endless Infinity Display defies the borders of conventional framework.

Inspired by nature, the Galaxy S8’s gentle surface screen forms a continuous silhouette with no protrusions or sharp angles, while the phone’s subtle curvature smoothly flows from the front to back with symmetrical balance. The harmonious aesthetic of the display reflects the overall design of the device, complementing its comfortable grip and usability while creating a more organic connection between the device and the user.

Visually obtrusive elements have been minimized to create more tangible screen space, thus enabling enhanced usability and a more immersive viewing experience. A home key embedded underneath the screen functions and responds to pressure just like a physical button would, while the recent and back buttons are now soft keys that can be customized in different colors.

Available in five colors including Midnight Black, the all-new Orchid Gray, Coral Blue, Arctic Silver, and Maple Gold, the Galaxy S8 is enhanced by a rich color palette that envelops the device, intensifying the depth and unity of the design. The phone’s metal frames balance nicely with the natural luster and depth of its glass body, creating a seamless color transition that brings together art and technology to complete the phone’s concept of oneness.

One Continuous User Experience

Designed around the Infinity Display, the UX of the Galaxy S8 was developed with a focus on rhythm to enhance the flow of user interactions and better fit the way people use their phones today. Like the design of the display itself, the UX is seamless, unifying both visual and audio components to establish one continuous experience.

The default wallpaper of the customizable Always-On Display complements the color of the phone, while its aesthetic transitions smoothly to the lock and home screens. Meanwhile, a new vertical swiping interface facilitates navigation between the home screen and app tray – a swipe up or down gives users quick and seamless access to their apps. Or, should they choose to do so, they also have the option of adding an apps screen button to the home screen.

The new UX also adds convenience by making it possible to simultaneously move multiple apps into a folder. Additionally, users can tap and hold an app icon to open a quick options menu that lets them perform tasks such as uninstalling apps or moving them to Secure Folder without having to open the app.

Even the app icons and typography of the Galaxy S8 incorporate the phone’s new design language through a play of continuous curves and lines to create depth.

The Galaxy S8’s ringtones have also been updated to better harmonize with the design of the device, while a new version of Samsung’s brand sound, “Over the Horizon,” has also been released. Arranged and recorded by Grammy Award-winner Jacob Collier, the 2017 version of “Over the Horizon” combines elements of contemporary jazz, pop and dance genres to create a tune that is at once youthful and innovative.

Superior Images, No Matter the Conditions

Lighting and subject movement are two factors that greatly influence the outcome of a photograph. But in the real world, these conditions are not always ideal for taking pictures. The Galaxy S8, however, is embedded with sophisticated multi-frame image processing to ensure bright and clear photographs in nearly every environment.

With this technology, the camera takes three photos – instead of just one – then selects the clearest image and uses the other two to reduce the blur. By imposing the three images on top of one another, the resulting photograph is highly detailed with clearer contours. This even applies to images captured in less-than-ideal conditions, such as when zoomed-in in low light. Furthermore, the camera can capture and process the image so quickly that users cannot tell the difference between it and conventional smartphone cameras.

The phone’s 12MP F1.7 autofocus rear camera utilizes the same great Dual Pixel image sensor that was first introduced to the smartphone market with the Samsung Galaxy S7. With Dual Pixel technology, every single pixel enables precise and fast focusing, much in the same way that the human eye does. By splitting all of the camera’s pixels into two photodiodes for on-chip phase detection, the technology enables vastly improved autofocus performance, even in low light.

The 8MP F1.7 smart autofocus front camera has also been improved from the 5MP F1.7 front camera of the Galaxy S7. Until now, the front camera, which is most often used for taking selfies, was programmed to provide a fixed focus based on the average arm length of users. However, that distance has expanded with the proliferation of the selfie stick and other accessories.

Therefore, the Galaxy S8’s front camera has been equipped with autofocus features and facial recognition technology so it can better recognize and track faces, even when the distance between the camera and the subjects in the photo is increased. The result is superior selfie quality with a clearer, more detailed picture.

Filters and Stickers for Added Fun

As smartphone camera use has become more widespread, so too has the popularity of camera apps that let users apply various effects to add a bit of fun to their photographs. The Galaxy S8 gives users the option to use photo filters, stickers and stamps in the same way as these popular apps.

With a simple, convenient filter setting, users can let their creativity run wild by choosing from a collection of 16 filters, including eight beauty filters. Or, they can let the camera do the work for them via the Auto Filter feature, which automatically applies a filter optimized for the photo. Filters can be previewed before finalizing the edits.

Users can also choose from a selection of 34 stickers and 50 stamps to add to their photos, right from the native Camera app. The camera’s facial recognition technology can instantly apply static and animated facial feature stickers on the subject when in Camera or Video mode. New stickers and stamps will continue to be added in the future.

One-Handed Control

With the Galaxy S8’s enhanced UX, capturing life’s special moments has never been easier. Even with the phone’s large display, users can effortlessly launch and control the camera app with one hand.

A swipe right triggers shooting mode, while swiping left opens filter settings for convenient editing. Swiping up or down lets users effortlessly switch back and forth between the phone’s front and rear cameras. The camera’s zoom function has also been simplified and can be controlled by moving the shutter button to the right or left with one hand.

With advanced photo processing, fun new features and a convenient UX, the Galaxy S8 delivers on Samsung’s heritage of offering best-in-class Galaxy technology.

Samsung Electronics introduces the Galaxy S8 and S8+ to the world, a smartphone that pushes the boundaries of traditional smartphones with its seamless hardware design and a variety of new service offerings. With the launch of multiple services and apps, as well as a stunning Infinity Display for immersive viewing experiences, the Galaxy S8 and S8+ bring a new level of functionality and convenience, opening up a galaxy of possibilities.

“The Samsung Galaxy S8 and S8+ usher in a new era of smartphone design and fantastic new services, opening up new ways to experience the world,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The Galaxy S8 and S8+ are our testament to regaining your trust by redefining what’s possible in safety and marks a new milestone in Samsung’s smartphone legacy.”

See and Experience More

The Galaxy S8 builds on Samsung’s heritage of creating stunning designs and functional devices. Available in 5.8-inch Galaxy S8 and 6.2-inch Galaxy S8+, the Infinity Display and bezel-less design form a smooth, continuous surface with no buttons or harsh angles. The result is a truly immersive viewing experience without distractions and makes multi-tasking more convenient. The Galaxy S8’s compact design enables comfortable one-handed operation and Corning® Gorilla® Glass 5 on both the front and back for durability and a high-quality finish.

The Galaxy Foundation

In addition to the new design innovations, Samsung continues to deliver cutting-edge technology including an advanced camera, enhanced performance and more to the devices that users love, including:

• Premium Camera: The Galaxy S8 and S8+ are equipped with an advanced 8MP F1.7 Smart autofocus front camera and 12MP F1.7 Dual Pixel rear camera for the best low-light, zoom and anti-blur photos with enhanced image processing.

• Powerful Performance: Packing powerful performance and connectivity, the Galaxy S8 and S8+ feature the industry’s first 10nm processor, enabling heightened speed and efficiency. It is also gigabit LTE and gigabit Wi-Fi ready with support for up to 1 Gbps so users can quickly download files, regardless of the file size.

• Robust Entertainment: As the world’s first mobile device certified by the UHD Alliance as MOBILE HDR PREMIUM^TM, Galaxy S8 and S8+ let you see the same vibrant colors and contrasts that the filmmakers intended while watching your favorite shows. In addition, the Galaxy S8 and S8+ offer next-level gaming experiences with vivid and superior graphic technology, as well as Game Pack, featuring top game titles, including select titles supported by the Vulkan API.

• Global Standard in Mobile Security: The Galaxy S8 and S8+ are built on Samsung Knox, a defense-grade security platform. In addition, the Galaxy S8 and S8+ will offer a wide selection of biometric technologies including a fingerprint scanner, iris scanner and facial recognition so users can select a secure biometric authentication method that works best for them.

The Galaxy S8 and S8+ will also come with the foundational Galaxy features that our customers have come to love, including:

• IP68 water and dust resistance
• MicroSD support up to 256GB
• Always-on display
• Fast and wireless charging capabilities

New Way to Interact with Your Phone

Bixby is an intelligent interface that will help users get more out of their phone. With the new Bixby button, you will be able to conveniently access Bixby and navigate through services and apps with simple voice, touch, vision and text commands. At launch, Bixby’s Voice function will integrate with several Samsung native apps and features including Camera, Contacts, Gallery, Messages and Settings, with the plan to expand its capabilities to include more Samsung and third-party apps in the near future. Contextual awareness capabilities enable Bixby to offer personalized help based on what it continues to learn about the user’s interests, situation and location.

Users can also shop, search for images and get details about nearby places with Bixby’s image recognition technology. As the Bixby ecosystem grows, it will connect across devices, apps and services as a ubiquitous interface, and open up new experiences and scenarios to simplify life.

Beyond the Phone Experiences

The Galaxy S8 and S8+ offers robust portfolio of products and services, elevating the both devices experience for premiere mobile productivity and connectivity.

The Galaxy S8 and S8+ unlock the new Gear VR with Controller, powered by Oculus. Enabling convenient one-handed control and navigation, the controller provides better motion interaction when accessing interactive VR content. The Galaxy S8 and S8+ will also connect to the new Gear 360 to create 4K 360-degree videos and 15MP photos.

Leveraging the processing power of the Galaxy S8 and S8+ for enhanced productivity, Samsung DeX is a unique solution that transforms your smartphone into a desktop by providing a secure desktop-like experience. With Samsung DeX, users can easily display and edit data from their phone, making working from a smartphone faster and smarter.

In addition, as more IoT devices enter the market and the connected network becomes more complex, Samsung Connect simplifies smart device management. With Samsung Connect, users can easily activate IoT-enabled devices through a quick three-step configuration process and manage all connected devices through one integrated app.

The Galaxy S8 and S8+ also come with the enhanced Samsung Health service, expanding one of Samsung’s most widely used services with 60 million monthly active users and 11 million daily active users worldwide. Samsung Health includes tele-health (U.S.-only), personal coaching, social capabilities that redefine traditional health and fitness.

Users can leave their physical wallet behind with Samsung Pay, turning their Galaxy S8 and S8+ into a digital wallet they can use almost anywhere they’d use a credit or debit card. With more than 870 worldwide banking partnerships, Samsung Pay has processed more than 240 million transactions to date.

New high-performance earphones tuned by AKG by Harman, offering uncompromised audio for unbeatable sound quality, will come as an in-box accessory. These earphones will have a comfortable hybrid canal fit for better noise cancellation and will be made from anti-tangle metal-fabric material.

The Galaxy S8 and S8+ will be available starting on April 21, and will be offered in a rich color palette including Midnight Black, Orchid Gray, Arctic Silver, Coral Blue and Maple Gold.

Samsung Galaxy S8 and S8+ Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

“As consumers turn more to video to share their experiences, we want to deliver accessible and innovative products to make digital content easier to create, share and stream,” said Younghee Lee, Executive Vice President of Global Marketing and Wearable Business, Mobile Communications at Samsung Electronics. “The updated Gear 360 will continue to expand the horizons of what consumers can experience and share.”

Enhanced Features for High-Quality 360 Content Creation

For the first time, the Gear 360 offers 4K video recording for immersive and realistic digital content. Equipped with 8.4-megapixel image sensors and Bright Lens F2.2 on both dual fisheye lenses, the Gear 360 can create high resolution images.

The Gear 360 leverages Samsung’s innovative technologies and services to seamlessly share, view and edit content. Whether creating a 360-degree video or still images, users can access various viewing modes, editing tools and photo effects and filters to create customized content. Users can also effortlessly convert 360 videos into standard formats for easy-to-share content.

Always Stay Connected with 360 Social Live Broadcast

The Gear 360 introduces real-time content sharing. When the Gear 360 is synced with a compatible smartphone or computer, the new device enables users to share their best experiences with high-quality live broadcasting or direct uploading to platforms such as Facebook, YouTube or Samsung VR.

Expanded Compatibility for More 360 Experiences

The Gear 360 is compatible with a selection of third-party accessories and mounts. The latest edition of the Gear 360 is compatible with Samsung flagship devices including the newly-released Galaxy S8 and Galaxy S8+, Galaxy S7, Galaxy S7 edge, Galaxy Note5, Galaxy S6 edge+, Galaxy S6, Galaxy S6 edge, Galaxy A5 (2017) and Galaxy A7 (2017). The Gear 360 also offers greater compatibility with iOS devices including the iPhone 7, iPhone 7 Plus, iPhone 6s, iPhone 6s Plus and iPhone SE, as well as Windows and Mac computers.

Samsung Gear 360 (2017) Product Specifications

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

Samsung DeX provides the ultimate productivity environment. It’s completely redesigned Android UI is optimized for use with a keyboard and mouse and includes multiple resizable windows, contextual menus and a desktop version Web browser. Key collaborations with Microsoft and Adobe enable Samsung DeX compatibility with Microsoft Office and Adobe mobile apps, including Adobe Acrobat Reader mobile and Lightroom Mobile, allowing desktop-like functionality and a user interface previously unavailable from a smartphone. For those mobile professionals and organizations that require access to Windows OS-based applications, Samsung DeX also allows users to remotely and securely access virtual desktops through partner solutions including Citrix, VMware and Amazon Web Services.

To start working, users simply insert their Samsung smartphone into the DeX Station, which connects the smartphone to an HDMI compatible monitor, and connect to any Bluetooth-enabled, USB or RF-type keyboard and mouse.

“The smartphone has become the central point for the modern mobile professional, and when giving a presentation or editing documents remotely, it means they can work effectively using just their smartphone. We developed Samsung DeX with the highly mobile worker in mind, giving them a convenient and flexible desktop experience,” said Injong Rhee, CTO of the Mobile Communications Business at Samsung Electronics. “Our collaboration with key partners such as Adobe and Microsoft was essential in the development of Samsung DeX, as they share our vision for building excellence in mobile productivity. With Samsung DeX, enterprise users can also be assured their smartphone and data are protected by the Samsung Knox security platform built into the smartphone. Samsung DeX redefines what a smartphone can do to keep mobile professionals productive.”

The DeX Station provides the connectivity professionals need, including two USB 2.0, Ethernet, USB type-C power-in and a cooling fan. The DeX Station also features Adaptive Fast Charging (AFC) technology to charge your Samsung smartphone quickly while connected. The DeX Station will be available globally with the Galaxy S8 and may be offered as a packaged bundle depending on region.

The replay is also available in 360. (Event starts at 1:42:47)