Originally launched as a product design studio for North America in 1994, the SDIC will merge with a new user-experience research arm to expand its role from designing products mostly individually to designing multi-device user-experiences. The mission of the SDIC will be to contribute to creating stronger insights based on a deep understanding of consumer lifestyle trends, as well as adapting to the changing trends and emerging lifestyle patterns of local markets. The center will also play an important role of envisioning product concepts that do not exist today and assist in the launch of those products to market. The SDIC is part of the Corporate Design Center, located in Seoul, and one of seven Samsung design studios globally.

Dr. Federico Casalegno, Head of the SDIC

Dr. Federico Casalegno, who has extensive experience as a designer and a social scientist at MIT, has recently joined Samsung Electronics. Dr. Casalegno’s expertise and interests lie in the impact of networked digital technologies on human behavior and society.

“In this age of connected devices, it is imperative that a designer understands and considers the cross-device user experience for every design element of a product, because most products no longer serve a standalone purpose anymore.” said Dr. Federico Casalegno, head of SDIC. “Our mission is to understand people and lifestyles to deliver meaningful experiences, through beautiful yet functional design, enabled by innovative cutting-edge technologies. With a talented team of multi-disciplinary designers, the SDIC will seek to leverage insights from the North American market and tap into the Silicon Valley entrepreneurial spirit to design inspiring products and experiences.”

“At Samsung, we recognize that our design and innovation have to be meaningful to people. It has to help people do more. User experiences must involve awareness of the other devices around them and work together. This is what consumers expect today,” said Don Tae Lee, head of the Corporate Design Center. “With the launch of the new center, we are establishing the framework to deliver that sort of experience to people across all our consumer devices.”

Samsung Electronics today expanded the Tizen ecosystem with the introduction of the Samsung Z4, a 4G smartphone that combines performance and essential features with a simplified user experience.

The Samsung Z4 is equipped with a front and rear camera optimized for social media and a wide range of features focused on convenience and productivity, including quick and easy access to the most frequently used functions. Additionally, with 4G LTE, VoLTE, and VoWiFi*,  the Samsung Z4 offers faster network connectivity.

“We’re dedicated to providing our customers with devices that offer smarter mobile interactions,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “The Samsung Z4 brings a simplified mobile experience to first time smartphone users and represents our ongoing commitment to expanding the Tizen ecosystem.”

Productivity and Convenience

Perfect for first-time smartphone users, the Samsung Z4 provides enhanced usability with a wide range of quick features, which offer fast and easy access to frequently used functions. Using different combinations of physical buttons or swiping the screen, users can create shortcuts to launch convenient features including Quick Talk, Quick Torch, Quick Launch of camera or Quick Switch without returning to the home screen. For example, Quick Talk will launch a set of shortcuts localized by region, such as Alarm, Call, or Music, simply through voice activated commands.

The Samsung Z4 offers efficient battery management features for extended use, including Battery Notifications and Power Planner. Battery Notifications allows users to set customized notifications so they can be alerted when the remaining battery power falls below a pre-set level. With Power Planner, users can pick from three different levels to manage their long-term battery use. Depending on the level, Power Planner will adjust the device’s configurations to maximize battery life to last for the selected time frame.

Easy Ways to Capture the Perfect Shot

The Samsung Z4 camera lets users capture high-quality photos. Perfect for taking bright, clear selfies, the 5-megapixel front camera includes an F2.2 lens, LED flash and a variety of camera modes. The Samsung Z4 also has a rear 5-megapixel camera with dual LED flash so users can take crisp photos even when the subject is far away.

With the Samsung Z4, users can easily snap photos and videos with palm, auto and voice control. For faster selfies, users can take a photo by showing their palm and saying “cheese” or by waiting for Auto Selfie, which uses facial recognition to take sharp and accurate pictures. Users can also record continuous videos with the Video Flip function, which allows for simple switching between the rear and front cameras to capture multiple views in one single video.

Refined Design

For the first time on the Z Series, the Samsung Z4 features 2.5D curved glass for a comfortable one-handed grip so users can take selfies or multitask on-the-go. The bright 4.5-inch display provides a superior viewing experience against the all black bezel for a polished look and feel. The Samsung Z4 is truly a perfect mix of modern design and function.

Beginning in May, the Samsung Z4 will launch in select countries, starting in India and will be available in black, gold and silver depending on the market. The Samsung Z4 will also be showcased at the Tizen Developer Conference in San Francisco, California May 16-17, 2017.

For more product information, please visit http://www.samsungmobilepress.com

Samsung Z4 Product Specifications

* The availability of services may vary by country or service provider.

**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

The Galaxy S7 and Galaxy S7 edge are designed with an intuitive feel and uniform screen that maintain Samsung’s design heritage. The new user experience (UX) includes Always On Display that enables users to check time and notification with ease, enhanced use of messaging with minimized interference of other apps and one-touch shortcuts that increase functionality. With improved processing ability and software, the phones were designed with users’ needs in mind.

The UX designers of the Galaxy S7 and S7 edge explained the many design changes of the device and how they see these changes improving the user experience.

(from left to right) Jonghyun Han, Jieun Yang, Sangdeuk Nam, Sukjae Lee, Donggyu Lim

Q. What differentiates the UX in the Galaxy S7 and S7 edge?

Sangdeuk Nam: These phones are designed with special features that reflect the actual needs, usage patterns and experience of the users. In particular, the new UX includes refinements to the clock and weather information on the home screen, an app search within the app tray – making for a faster app search.

Hyosang Bang: As we designed the Galaxy S7 and S7 edge, we aimed the entire process of using the phone –taking it out of one’s pocket, using it and putting it back in one’s pocket – is one effortless flow of motion and experience. Through features such as the Always On Display, improved connectivity between messages, and quick access through the edge screen, the phones are designed to provide information in an intuitive and handy way.

Q. What is the Always On Display (AOD) and how do you expect users to benefit from this feature?

Jieun Yang: Through our research, we were able to see that users repeatedly turn the phone display on and off throughout the day just to check the time. The Always On Display allows users to check important information like time without turning on the screen and we expect improved user satisfaction from this feature.

To personalize their device, we also have developed themes like space, and many more, that users can download for AOD. The favorite theme will be applied throughout the device, including the clock and image on the home screen and will be continuous on the turned-on screen and the turned-off screen.

Q. What is the Smart Switch, and how will it benefit users?

Sang-a Eun: Some users are reluctant to change their phones because of the difficulty and inconvenience of moving data from one device to another. By using the Smart Switch, a service that allows users to easily send personal data from an old to a new device, users will have no trouble maintaining all previous experiences –even between various devices like a phone and tablet.

The users are able to transfer data from the previous device using a USB connector or by executing it in the setting menu of the device. To allow new users to easily and quickly send data themselves, we have explained the data transmission processes through image and infographic depicting the data transmission stage.

Q. What is notable about the Galaxy S7 and S7 edge messaging interface?

Hyojin Bae: The Galaxy S7 and S7 edge messaging are a trendier version of Legacy messaging and are intended to be used the same way as instant messaging (IM). We designed it to have Cross-app functionality, meaning that users can perform various activities using one particular app without moving around to different apps.

Sukjae Lee: For instance, if a user receives a web link in a text message, email, or memo app, they can use a web viewer to check the link in the same screen without exiting the app he or she was using. Also, the user can easily send attachments, like images, videos, music, memos, schedules, contact, and more, through a separate Attach Sheet interface.

Q. What is notable about the Sound & Haptic system in the Galaxy S7 and S7 edge?

Youngku Lee: The main focus in developing the audio ux was also the “consideration for users”. For example, we changed the low battery alert sound to be a more pleasant and relaxing auditory experience.

One example is the Galaxy devices’ signature sound – “Over the Horizon”. For the new Galaxy S7 and S7 edge, a fresh interpretation of the song has been uploaded in an exciting Fusion jazz style, a music genre that we think exemplifies the feeling of consideration.

Q. What are the improvements in UX for the enhanced edge function?

Donggyu Lim: The edge UX allows more efficient access to the routine tasks that are most frequently used. The biggest improvement is that the edge can be summoned on any screen without having to press a certain button. Also, the edge domain has been expanded so that users can check the news or scores for a particular sports team, right away. We also improved the shortcut function so that the user’s most frequently contacted person, most frequently used app, or the most frequently used function can be added and summoned on any screen.

Q. Is there a possibility for the edge UX advancement in the future?

Jonghyun Han: Samsung has released its third edge model and is also continuously advancing edge UX. In addition to the edge functions that we have prepared, there are even more functions being distributed through the SDK for use by third party app developers.

In the future, we expect that there will be an increase in more diverse services and functions through the expanded scope of the edge. Opportunities for messenger services, various news providers, and O2O services are wide open as well.