The 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market and new form factors that ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our industry-leading lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor that fits them.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI, the M9 features AI Picture Optimizer, which analyzes input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjust the display settings for the best visual experience.¹ For gamers, the AI goes further by recognizing the genre of the game being played and fine-tune the picture settings to deliver an optimal and immersive experience for every playstyle.²

The M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality.³ By analyzing input signals and existing image data, this feature delivers crystal-clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalized features enhance the hardware performance of the M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colors. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in any environment.

Samsung Odyssey Series: Two Industry Firsts With a 27” 4K OLED Gaming Monitor and an OLED Screen With a 500Hz Refresh Rate

The Odyssey gaming monitor series powers up industry-leading performance in new sizes with the 2025 Odyssey OLED G8 and G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world. The screen packs in 165 PPI (pixels per inch) with a refresh rate of 240Hz. The level of pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with less tear and flickering. VESA DisplayHDR True Black 400⁴ delivers rich darks without bloom or color bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by reducing distracting reflections and glare.

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customizable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyze and convert 2D video into 3D.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

The 37” ViewFinity S8 (S80UD model) is the largest 16:9 4K monitor to date. Its screen is approximately 34% larger than the previous model⁵ and is designed to maximize productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% color gamut faithfully presenting colors on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the color representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland⁶ for ‘Ergonomic Workspace Display,’ recognizing its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified⁷ Intelligent Eye Care reduces fatigue in users’ eyes — even during prolonged use — by adjusting the color temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM⁸ switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

¹ AI Picture Optimizer is available only when the monitor is connected to a PC.
² Support may vary depending on the game title.
³ AI Upscaling Pro works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
⁴ VESA DisplayHDR True Black 400 certification is underway and expected to be finalized before the product launch date.
⁵ Screen size compared with the 2024 ViewFinity 32” model.
⁶ Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
⁷ Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
⁸ Keyboard, video, mouse.

This is especially true for “picture quality demo” videos, which showcase the display’s full specs, capabilities and their potentials. When creating a picture quality demo video, it’s all about the details. This is why ultra-high resolution monitor should be used to create elaborate demo content.

Samsung Newsroom met with various artists who are using ViewFinity S9 to talk about how technology affects their creative process and artwork. The art professionals include DEVSISTERS who emphasized the importance of monitors in 3D design; OIMU which delivers the beautiful Korean names of colors; and Mike Perry, who suggests a new perspective with graphics design. In this last installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS to explore how he pushes the boundaries of display.

▲ CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS

Q. Tell us a bit about your role at RABBIT WALKS.

I oversee content direction and visual effects, with a primary focus on ads and picture quality demo videos for digital signage. For picture quality demo reels, it’s important to understand a display’s technology to make the most of its capabilities. So, I spend a lot of time and effort into understanding monitors while creating demo content. I am checking the picture quality pixel by pixel and making fine adjustments frame by frame to push the refresh rate to its limits. Through this harsh process with a precise directing, I can provide a different kind of visual catharsis to audiences.

▲ An extra-large scale OOH(out-of-home) advertisement created by RABBIT WALKS

Q. What is the role of a monitor in picture quality demonstration?

A picture quality demo video is designed to showcase the full specs, features and capabilities of digital signage. Given that these demo videos for large signages should be produced in ultra-high resolution, the monitor’s resolution matters a lot. The importance of screen resolution increases at trade shows like CES, ISE and InfoComm, where there are larger digital signages, often connected to each other, reaching resolutions as high as 20K.

▲ A 263-inch The Wall All-in-One plays demo content created by RABBIT WALKS at the entrance of Samsung Electronics’ booth at InfoComm 2023

Q. Can you tell us about your recent project using ViewFinity S9?

Recently, I created a wide8K picture quality demo content for a seven-meter display, designed to be viewed from just a meter away. At this distance, even the tiniest pixel can be noticeable, which is why I needed to check every detail and even the slightest noise. With ViewFinity, I found that previews closely mirrored the final product, which was really helpful.

When working on content with ultra-high resolutions, including 8K content and beyond, we often find that our monitors fall short in resolutions. Fortunately, the ViewFinity monitor features a 5K resolution which provides more space than 4K monitors without sacrificing details. It greatly enhances efficiency as it shows more areas. Honestly, it wouldn’t be easy going back to just 4K.

▲ Comparison between 4K and 5K on a working screen. Viewfinity S9 enables users to review 4K content in native resolution while simultaneously displaying neighboring work tabs

Q. What are your favorite features of ViewFinity S9?

I often just carry a monitor when filming outside on small scale productions, but the bright environment and light reflections can get in the way. So, it’s difficult to monitor in real time since it challenges me from checking details on site. More often than not, we would usually check minimally because of this.

The other day, I brought ViewFinity S9 to my filming location for monitoring, and its Matte Display reduced the light reflection and really improved my productivity. And, the screen itself was so bright that I could monitor the results than I expected. Thanks to the ViewFinity monitor, I could handle both filming and editing onsite.

▲ Kim says he enjoys taking Viewfinity S9 to outdoor production sites

Q. What sets the ViewFinity S9 apart from previous monitors?

I love the fact that ViewFinity supports Thunderbolt 4, directly connecting devices to the monitor like a hub.¹ I would normally connect a hub to the laptop, and because there are often too many wires, we might accidentally trip over the cables.

Thunderbolt 4 enables ViewFinity S9 charge devices and plug various devices into the back of the monitor. We can connect important devices such as external drives, which was reassuring.

▲ Supporting various inputs, Viewfinity S9 allows for multi-tasking across a number of devices

▲ The Viewfinity S9 has Thunderbolt 4(90W), Mini DisplayPort and USB-C connectivity.

Q. How did ViewFinity S9 change your work environment?

In creating 3D content, CG renders often take a significant amount of time, making it challenging to do anything else at the same time. However, ViewFinity S9 offers the flexibility to engage in other activities, like watching streaming content,² regardless of ongoing tasks on the PC.

I used to have different monitors for graphic works and watching streaming content. With ViewFinity S9, I can streamline and have one monitor that can be utilized for different purposes. Like me, for those who spend extended hours working on monitors, its versatility is a great advantage.

▲ Kim editing 3D graphics on a Viewfinity S9

Q. Are there any other features you enjoyed using?

Few 5K or higher-resolution monitors can pivot. ViewFinity, on the other hand, can be used both horizontally and vertically, which is very convenient. I recently create a vertical video and the ViewFinity S9’s pivot feature was really helpful. Now, I can see easily view and edit vertical and horizontal content by simply rotating the monitor.  These ergonomic features, including height-adjustable stand and tilt capabilities, really help maximize productivity.

▲ Many graphic designers including Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS, say the pivot feature is very useful for their work

Q. As an expert in picture quality demo videos, what are your thoughts on the monitor?

Having used the ViewFinity monitor, I can safely say I like everything about the monitor. From its brightness and resolution to its vibrant colors. It’s an exceptional choice for creative professionals. A versatile monitor with great specs. I highly recommend it.

▲ “Once you upgrade, it’s hard to step back down. Honestly, it wouldn’t be easy going back to just 4K,” says Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS

¹ Only Mac computers with Apple silicon introduced after 2020 are supported.
² App availability may vary by country and separate subscriptions may be required. Requires internet connection and TV tuner is not included. You will need a Samsung Account to access the full range of smart features available through your device, including network-based smart services, applications such as games and streaming services, smart home functionality and many more.

As part of the ViewFinity S9 Story series (see part 1 with DEVSISTERS and part 2 with OIMU here), Samsung Newsroom sat down with Emmy-winning artist Mike Perry, whose artistic explorations cover a broad spectrum, from the vivid and colorful paintings to whimsical animations and beyond, to talk about how his ViewFinity S9 fits into his creative process.

▲ Mike Perry

Q. Could you tell us a bit about yourself?

Oh, hi. I’m Mike Perry. I’m an artist based in New York. I make all kinds of crazy, fun, colorful things — paintings, drawings, animations — and work with incredible clients. I’m living the dream. It’s bright here, but not as bright as this beautiful monitor. Welcome to my studio!

Q. What role does your monitor play in your creative process?

The monitor is everything. I use it constantly. It’s like a part of my eyeballs. It allows you to see the things you’re making. You can see how they come to life. And you just want them to be as beautiful and true to what’s actually there in the real world.

When I’m making a painting, I use it for the final step in the process. Basically, you know, color correcting and taking different elements to make sure my images feel as rich and true as possible. When I work digitally, the monitor is basically just the same thing as the canvas. The monitor is essential. It’s everything.

Q. What’s the first thing that stood out when you saw the ViewFinity S9?

The first thing that popped out with the ViewFinity S9 was immediately just the color itself. It’s just bananas. I’m kind of obsessed with fluorescent colors. I can’t stop using them. Color is such an important part of my existence. Just look at how rich and bright, lush and gooey the beautiful monitor is. It was just incredible to turn the thing on and just watch it, poof, glow.

I was also impressed with how easy it was to just turn on and use. The benefit of making paintings and being a painter is that I’m not always in front of a computer, so when I just popped it open out of the box, it was easy to put together and turn it on. And it just works.

Q. What does a Pantone Validated¹ monitor mean to creatives?

I love Pantone colors. It’s been really great to see how true to life the Pantone Swatches are to the monitor. I mean, the Pantone book is definitely like a color bible. It’s essential. But then, you’re always dealing with the reality of what’s on screen versus what you’re going to print with. You always have to take a leap of faith that it’s going to match up because the digital to print world is so mysterious. So, it’s just been really lovely to know that what I’m looking at is the same as the color on the swatches. It’s incredible.

Q. Speaking of color accuracy, have you tried the Smart Calibration feature? What did you think of it?

I love the Smart Calibration feature.² It was so easy to use, and the app is so straightforward. You want things to represent themselves in the truest form so that you know what you’re creating is going to translate across multiple platforms and different mediums. I love that I’m able to make sure that the colors are represented the way that I want them to be. That’s such a nice guarantee.

Q. What other features help bring your artistic visions to life?

One of the headaches that is given to digital artists is working widescreen versus 9:16. In normal screens, you can only see a little bit of 9:16 so it’s such a bummer. So, being able to turn the screen and see the image the way it’s supposed to is just amazing!

The Matte Display has been so lovely. The sun comes in the morning and pops through the windows, and it’s my favorite part of the day but it just smashes right into my screen. It’s just been lovely to not have sunlight disrupt my process and not have to step away from my computer while the sun is doing its beautiful thing. I also have The Frame TV at home, so I’m quite used to the Matte Display at this point.

Q. What else can you tell us about your ViewFinity S9 monitor?

Lastly, the camera is great. The angle is really nice and I love this security guard. If I want to talk to somebody, I can jump on, and if not, then I’m free. No one’s watching me.

Q. Would you recommend ViewFinity S9 to other designers?

I find it incredibly important to have a beautiful monitor. Something with a lot of resolution, something that’s going to give me the best that I can get and need for what I’m working on. I’ll just say about ViewFinity S9 that color is good.

¹ The ViewFinity S9 authentically reproduces more than 2,000 colors which can be found in the PANTONE Guide. Pantone Validated uses the universally recognized Pantone Matching System (PMS) digital library and objectively tests more than 2000+ Pantone colors.
² Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings — including color temperature, luminance, color space and gamma settings — using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later and the second generation iPhone SE 2 or later. Latest version of the SmartThings app required.

OIMU Studio, a design powerhouse in Korea, believes that design should act as a “connector.” Their work forges links between the values of the past and present, and between Eastern and Western traditions. Through various projects, including the renowned “Color,” “Nobang” and “Match” projects, OIMU provides these connections to their audience, blending cultural traditions and offering a fresh and modern perspective to elements of the past.

In this second installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with Sohyun Shin of OIMU Studio to explore her inspirations and find out how ViewFinity S9 has become a vital tool in her artistic pursuit.

▲ Sohyun Shin, Founder and Chief Designer of OIMU

Q. Could you briefly introduce OIMU to our readers?

OIMU is a lifestyle brand and design studio, dedicated to celebrating and promoting the cultural values and traditions of Korea through design and content. We are involved in publishing, exhibitions and products as well. One of our most well-known work is the “Color” project, which created over 350 unique color names in Korean. We aim to reinterpret Korea’s rich cultural heritage through design.

Q. Can you tell us about your recent project using the ViewFinity S9?

The “Color” project began with a goal to develop unique color names, typically in foreign languages, in Korean. Recently, we made 100 color name cards for a brand exhibition. As these unique set of colors had precise CMYK values, it was important to express the colors as accurately as possible, to highlight those subtle and nuanced differences. The ViewFinity S9 monitor helped us match our print values to our digital designs, and we were able to prepare the final print as intended.

※ CMYK: A color model used in color printing with four ink plates: cyan, magenta, yellow and key (in many cases, black).

Outside of the “Color” project, we also work with many delicate illustrations, which can appear blurry and unclear at places like print shops with ordinary monitors. ViewFinity S9, in contrast, presented images with outstanding clarity, allowing us to confidently move on with the card designs. I recently underwent LASIK surgery to improve my eyesight. If prior monitors reminded me of my sight before LASIK, the ViewFinity S9 felt like seeing with improved vision after! It has undoubtedly been a transformative tool.

Q. What is the most important factor when selecting a monitor?

Much of OIMU’s work, like any design studio, require attention to details. So, high resolution is essential. High resolution monitors allow us to be more intuitive and help us work on intricate designs by showing the subtle differences in colors and details.

Data processing is key in ensuring that physical prints turn out high-quality. ViewFinity S9 significantly reduces the margin of error during this process. When comparing digital and physical prints, you’ll find them nearly identical. In essence, ViewFinity S9 helps us create higher quality designs.

Q. What are your favorite features of ViewFinity S9?

There were reflections when we were using ordinary monitors, forcing us to use blinds. With ViewFinity’s Matte Display, reflections are minimized and colors are accurate even in sunlight. Now, I can work while enjoying the view and natural light.

Our studio has many windows, so, monitor glare is unavoidable. I like to work with the view of nature.

ViewFinity S9 minimizes glares and reflections, so I can accurately check the colors even when it is bright outside.

Q. How else did ViewFinity S9 change your work environment?

Color temperature is another important aspect in our line of work. With ViewFinity’s Smart Calibration feature,¹ we can calibrate precise onscreen colors without additional and often expensive equipment.

Also, ViewFinity S9 is great when I want to take a break from work, since I can watch my favorite shows on OTT streaming apps.² I also just love this cute remote control.

Q. Would you recommend ViewFinity S9 to other designers?

Designers spend countless hours in front of monitors. To me, ViewFinity S9 stands as an optimal choice for both eye comfort and faithful expression of images and color. If you are a creative professional seeking a premium display, you won’t be disappointed with ViewFinity S9.

¹ Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings — including color temperature, luminance, color space and gamma settings — using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later and the second generation iPhone SE 2 or later. Latest version of the SmartThings app required.
² App availability may vary by country and separate subscriptions may be required. Requires internet connection.

Samsung Newsroom sat down with two 3D designers at DEVSISTERS to explore how the ViewFinity S9 is helping them bring 2D characters to life.

▲ 3D Lighting/Compositing Artist Sangyi Kim (left) and 3D General Motion Graphic Designer Sena Yoo from DEVSISTERS

Q. Can you briefly introduce yourselves and tell us about your roles in 3D design?

Kim: I am responsible for Lighting — creating natural light and shadows to spotlight 3D characters and objects. I also handle compositing — combining 3D elements and effects from different sources into a single cohesive image. During the Lighting process, I focus on color expression to enhance each character’s personality and charm.

Yoo: I am in charge of marketing content planning for 3D-based Cookie Run, 3D General Motion Graphic Design and Lighting. My major focus is on making 3D characters converted from 2D more dynamic with stories and motion graphics.

Q. What was your most recent 3D creation using the ViewFinity S9? How was the experience?

Kim: As part of a collaborative project with Incheon International Airport Corporation, we recently had an exciting opportunity to create 3D content for the Media Tower in Terminal 1 at Incheon International Airport, to be on display until late August. The project required us to be meticulous as the content is displayed on a 27-meter screen, meaning that even the smallest imperfections can really stand out. Fortunately, the ViewFinity S9 enabled us to review the content and visualize how it would be displayed to accurately identify any aspects that needed to be improved.

Yoo: The Pivot feature was helpful when editing vertical videos as all we had to do was flip the monitor. I was concerned about the possibility of flickering and visual noise while displaying the content at a high resolution at the Media Tower. However, the ViewFinity S9 allowed me to check these issues in advance.

What’s more, it was essential for the Cookie Run characters to have fluid and detailed motions to convey the joy and excitement of travel at the airport. That’s why the ViewFinity S9 was the perfect monitor for this project.

Q. What are the differences between the ViewFinity S9 and other monitors you have used in the past?

Kim: Adding light elements such as contrast and depth is very important as this makes the characters more realistic. The ViewFinity S9 precisely presents colors and light the way it was meant to be seen, ensuring smooth color gradation and avoiding the color clumping common in other monitors.

Another impressive feature is how the monitor precisely displays both the light and dark parts of an image without distorting the color. The difference is visible — the color expression and detail on the ViewFinity S9 is simply superb, and it significantly boosts productivity.

Yoo: ViewFinity is capable of showing the full spectrum of colors even in bright highlights or shadows. That’s the biggest difference I’ve noticed. When we’re applying final touches to the video, we could easily check for whiteout¹ or overly dark areas in images with shadows before exporting. We could see the video as it was meant to be seen before playing it on the Media Tower. It helped a lot.

Q. What is the most satisfying feature of the ViewFinity S9?

Yoo: I was satisfied with the ViewFinity S9’s 5K resolution, as poor resolution can reduce the details of an image. Furthermore, the monitor clearly defines highlights and shadows, enhancing the clarity of the content.

Kim: I love the flexibility of the ViewFinity S9. I can move the interface anywhere on the screen, meaning I have much more space to work with. On top of that, the monitor’s Matte Display effectively reduces reflections or glares from lights. I can focus on my work more comfortably without a light shade or a monitor hood.

Q. Are there any other features you want to highlight?

Kim: Many 3D designers prefer CPU rendering rather than GPU rendering as it is more productive. As such, they prefer using monitors with Windows OS. However, I’ve noticed there are few monitors that support both 5K resolution and Windows OS. The ViewFinity S9 is a perfect choice for 3D designers who are looking for Windows OS compatibility.

Yoo: During meetings, we often share materials on a screen. Before, sharing screens was a hassle. But with the ViewFinity S9, we can conveniently share our work wirelessly on anyone’s monitor. Plus, the monitor is an all-in-one product that provides a variety of features for the creative process.

Q. Is there anything else you would like to share about the ViewFinity S9 with designers?

Yoo: For designers, the monitor is a sketchbook and a paintbrush. They need to express everything on a monitor as if it were a sheet of paper. Therefore, a monitor and its resolution are critical factors to consider when working in the 3D art industry. I believe the ViewFinity S9 is an ideal companion for 3D designers, as it supports ultra-high 5K resolution and advances work efficiency.

Kim: I really believe ViewFinity was made with designers and creative professionals in mind. The colors are precise and the monitor is sleek and beautiful. It shines by itself. It gives you a real lift in terms of productivity. I can’t recommend it enough.

¹ Whiteout: A phenomenon caused by extreme white areas, making objects hard to identify and distorting the perspective

“Our new 5K monitor is designed to deliver the highest performance and best experience for professionals in creative and visual industries,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “With the ViewFinity lineup, we will provide creatives with top-notch visual experiences, along with the lifelike color clarity and versatile connectivity they need to achieve the best in any project.”

The new ViewFinity S9 offers a 27” screen with 5K (5,120 x 2,880) resolution for a workspace that’s over 50% bigger than other UHD monitors, with exceptional picture and text clarity. It allows for professionals to work on ultra-high resolution content without needing to zoom in, so they can view their projects in 5K while still keeping all their editing tools visible on screen.

With 99% DCI-P3¹ and 218 PPI (pixels per inch), the ViewFinity S9 provides more saturated and vivid colors with crisper details, perfect for those who rely on visual fidelity.² Furthermore, a typical brightness of 600 cd/m² makes it easy to work in nearly any lighting environment. Samsung’s calibration technology helps users achieve the accurate color they want. During production, the monitor’s color is factory calibrated for incredible Delta E <2¹ accuracy immediately out of the box.³

The ViewFinity S9 uses the Smart Calibration feature controlled with smartphones,⁴ which is the first in the industry, and users can conveniently customize the ViewFinity S9’s screen for precise settings without expensive, complex calibration equipment whenever they want. Using the SmartThings app, users can choose to calibrate in basic mode for a quick and easy adjustment of white balance and gamma settings, or they can use professional mode for complete control of color temperature, luminance, color space and gamma settings. Users can start this process simply by pointing their smartphone camera at the ViewFinity S9’s screen, and after calibration, they can view a report detailing the adjustments made and the Delta E color accuracy.

The ViewFinity S9 also supports its users with TUV-certified Intelligent Eye Care features to reduce eye strain, even over extended periods of use. Additionally, Samsung’s Matte Display limits light reflection and glare on the monitor, minimizing distractions while working.

The visual performance of the ViewFinity S9 is enhanced by features designed to make professionals’ lives easier.

The ViewFinity S9 features versatile connectivity across multiple devices⁵ with Thunderbolt 4 and mini DisplayPort inputs in addition to USB-C. The Thunderbolt 4 compatibility allows users to charge devices with up to 90W of power and transfer data reliably at speeds up to 40 Gbps.⁶

The monitor comes equipped with a built-in 4K SlimFit camera that connects via pogo pin without additional cables or equipment. The camera tilts to fit the angle of your monitor, and Auto Framing⁷ keeps you visible and in-shot, even when you shift position.

The ViewFinity S9’s slim metal design works for any space. With its ergonomic design, this product provides comfort and improves productivity by adjusting to almost any position or posture. A height adjustable stand matches the user’s eye level, and the screen can tilt to match viewing angles. In Pivot mode, the screen rotates 90 degrees, so users can read long documents with less scrolling. With VESA mount compatibility, users can save space and keep desks clutter-free.

Embedded Smart TV apps give users the full TV experience when it’s time to switch to entertainment after work. Instant access to popular streaming apps and shows without a separate PC, built-in speakers with Adaptive Sound+ that automatically adjust noise levels and a remote control make this a well-rounded monitor for both work and play.

The ViewFinity S9 will be available for purchase globally from June 26, 2023, with launch schedules varying by region. For more information about Samsung’s high resolution monitors and the full ViewFinity lineup, please visit: https://www.samsung.com/.

Specifications

* The content was revised on Feb 8, 2024 to provide more accurate information.

¹ Color representation calculated in CIE 1976.
² Color accuracy figures may vary based on the measurement device and the measuring point. Screen features may vary depending on system environment, such as computer components, duration of use, or other factors.
³ Factory calibration is measured for accuracy in sRGB under shipment conditions. Value may vary depending on the measurement environment. Users can find the factory calibration report in the on-screen display (OSD) settings.
⁴ Smart Calibration is available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later, and the second generation iPhone SE 2 or later. It requires the latest version of the SmartThings app.
⁵ Only Mac computers with Apple silicon introduced after 2020 are supported.
– MacBook Pro introduced in 2021 or later, plus MacBook Pro (13-inch, M1, 2020)
– MacBook Air introduced in 2022 or later, plus MacBook Air (M1, 2020)
– iMac introduced in 2021 or later
– Mac mini introduced in 2020 or later
– Mac Studio introduced in 2022 or later
– Mac Pro introduced in 2023
⁶ Certain devices using MacOS 13 may have limited compatibility.
⁷ Auto Framing works when using the built-in applications.

However, glare can occur in many circumstances. For professionals like designers or video editors who rely on computer monitors to create their work, glare can be enemy number one. If their screen is constantly disturbed by glare, the colors on their monitor may not be accurately displayed.

So, as the saying goes, keep your friends close and your enemies closer. Understanding the types and causes of glare will help you better reduce it. Samsung Newsroom takes a look at the definition of glare, a hidden enemy of creators, and explores ways to solve the problem.

Not All glares Are the Same — Get To Know the Differences

‘Bright light led to temporary blindness,’ ‘My vision is blurry,’ ‘The view was obscured by lights’ — All three scenarios could be caused by glare. But not all glares are the same. Glare can be categorized into three types: Disability Glare, Discomfort Glare and Reflection Glare.

▲ Disability Glare

Disability glare refers to a reduction of visual acuity caused by a bright light in the field of vision in the dark. A classic example is sudden blindness due to oncoming headlights when driving at night.

▲ Discomfort Glare

Contrary to disability glare that causes sudden blindness, discomfort glare does not necessarily impair the vision of objects. However, it can lead to discomfort or eye fatigue. For instance, you might suffer discomfort glare when a soccer or baseball stadium suddenly turns on a strong light. The pain levels vary by where you are and how bright the light is, and even if the light does not directly enter your eyes, it can cause emotional discomfort.

▲ Reflection Glare

Lastly, reflection glare obscures a monitor or a certain object by reflecting light from the ceiling. This includes the reflection of fluorescent light on an office monitor or a situation where you can barely see your screen in sunlight. You are most likely to be caught in glare within a 45-degree field of vision called the ‘Glare Zone’.

You should not take glare lightly. Glare blurs a screen, making it difficult to recognize accurate colors.

Reduce Distracting Glare With Samsung’s Matte Display

ViewFinity S8 (Model name: S80PB) helps users to view accurate colors even in bright daylight. This is possible thanks to the Matte Display applied on ViewFinity S8 which reduces distraction caused by glare. Users can edit and review content clearly with consistent levels of brightness and colors even without a monitor hood.

▲ Matte Display on ViewFinity S8 reduces glare and reflection¹

In recognition of its technology, ViewFinity S8 is the world’s first ‘Glare Free’ monitor verified by UL (Underwriters Laboratories), a global safety certification company. UL’s ‘Glare Free’ verification is awarded based on UGR (Unified Glare Rating) certified by CIE (Commission Internationale de l’éclairage). ViewFinity S8 met the standard of UL’s ‘Glare Free’ verification in Disability Glare, Discomfort Glare and Reflection Glare.

• Disability Glare, which determines whether a screen is overly bright when watching screen in a dark room
• Discomfort Glare, which determines whether a screen is too bright
• Reflection Glare, which determines whether the objects on a screen are visible even when external light is reflected on the surface

This is the first time that a monitor satisfies the standard in all three areas, showing the excellence of the Matte Display.

Optimized for All-Day Creativity

ViewFinity S8 not only provides creators accurate viewing experience but also offers an optimal environment for creating content.

ViewFinity S8’s ergonomic monitor stand allows you to customize the monitor’s height, tilt and horizontal position. In addition, the screen can be rotated up to 90° and installed on a wall, providing more options to personalize your work environment. The Matte Display on the top of the panel reduces light reflection even without a monitor hood, allowing you to freely adjust the screen.

ViewFinity S8 protects users from eye strain with major eye care features, including Adaptive Picture, which automatically adjusts brightness and color temperature for creators who use their monitor for long period of time. Additionally, Eye Saver Mode reduces blue light, a main culprit of eye fatigue, and Flicker Free protects eyesight by reducing screen flickering.

ViewFinity S8 offers a Matte Display for comfortable viewing, an ergonomic design for a customized work environment and various features to increase eye protection. As a result, ViewFinity S8 is the best choice for creators who want to showcase their creativity without distraction.

¹ The image shown is for illustration purposes only to compare S80PB with the one without the Matte Display (e.g. 2021 ViewFinity S80A). The S80PB adopts the Matte Display.

With the ever-growing popularity and accessibility of social video platforms, today, anyone can become a creator. To grow their platforms, new creators are choosing professional-grade editing programs and hardware to produce exciting content and increase subscribers. As a result, the demand for high-quality monitors is skyrocketing.

According to Markets & Research, the global Professional Monitors market size was estimated to be worth $1048.6 million in 2021 and is forecasted to be $1492.1 million by 2028.

If you’re looking to break into content creation, use the following checklist when picking your next monitor.

# Want To Be a Content Creator? Here Is How To Pick The Perfect Monitor

# Not Familiar With The Terminology Yet? This Guide Will Help You

Looking to choose a new monitor for content creation? Don’t let unfamiliar jargon put you off. Let’s take a deep dive into the world of monitors.

1. DCI-P3: Reproducing accurate colors from shot to screen

DCI-P3, the triangle highlighted on the colorful diagram, constitutes a range of colors that can be presented on a given display, such as a monitor. Simply put, they use figures to indicate the extent of a display’s color handling capabilities. This is why it is called a color gamut, because gamut means a full scope or range of something.

Color standards vary by institutes depending on the purpose and criteria of the color gamut. Classic examples include DCI-P3, sRGB and Adobe RGB. The triangle refers to a percentage of the visible spectrum on a display based on each color standard.

To find the best monitor for video content creation, you need to check a monitor’s color gamut. It is essential to display your video as intended without color distortion, whether on a computer or mobile device. Make sure the monitor supports ‘DCI-P3’ if you often edit videos.

2. HDR: Selecting a monitor that provides incredible contrast and accentuates details

Customers are good at intuitively picking up on the quality of a display, so the ability to deliver life-like picture quality is just as crucial as accurate color reproduction.

HDR (High Dynamic Range) refers to a technology that delivers true-to-life pictures by delicately adjusting brightness. You can assess HDR performance based on VESA DisplayHDR ratings created by VESA. VESA Certified DisplayHDR guarantees a display’s quality, allowing you to enjoy the best HDR experience.

VESA assigns a number grade representing peak brightness on certified monitors. In other words, the larger the number, the wider the range of brightness a monitor can express.

As VESA Certified DisplayHDR guarantees a display’s quality, it is highly recommended that serious creators invest in a product that is DisplayHDR 400-verified, or higher. This will enable you to enjoy the best HDR experience possible.

3. Matte Display: Avoiding bright light without installing unnecessary accessories

Content creators can often be disrupted by glare or reflection on their monitors. It is crucial for creators to work on a screen that delivers consistency in all environments regardless of external lighting factors. Bright lights or changes in monitor angle can cause color distortions detrimental to overall content quality, which is why many editors now use monitor hoods while working.

However, installing a hood to prevent glare and reflection can undermine work productivity since it is difficult to adjust a monitor’s angle or height. ViewFinity S8 solves such inconveniences by adopting the Matte Display to minimize glare. The Matte Display that reduces glare and reflection, helps you check content even under bright light regardless of angle. As such, ViewFinity S8 received the world’s first UL¹ Verification for Glare Free.

# Samsung ViewFinity S8, The Best Choice for Content Creators²

¹ UL, LLC is a global safety certification company that determines standards for safety, security and sustainability.

² These details refer to the 32-inch model. 27-inch model supports VESA Display HDR 400 and 16.7 million color expressions.

ViewFinity S8 (Model: S80PB), a new monitor specialized for creative professionals delivers accurate colors as intended with a wide color gamut up to 98% of DCI-P3 and UHD resolution. Matte Display is applied on the top of the panel, reducing light reflection. This allows you to create content with vibrant color reproduction and brightness and prevent any distortions. Furthermore, ViewFinity features ergonomic design to offer more comfortable user experience during extended use.

With innovation in technology and performance, Samsung ViewFinity, as a new benchmark of high resolution monitors for creators, will provide a comfortable user experience and productive working environment. You can check out the infographic below to learn more about ViewFinity S8’s exciting features.

“ViewFinity is the summation of Samsung’s goal to deliver the most precise and functional monitors to businesses who require pinpoint accuracy and consistency throughout their work,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are proud to offer this monitor to designers, artists and professionals who will use our technology to create new ideas and experiences that realize their full potential.”

The Samsung ViewFinity S8 is available in 32” and 27” models to give high performance in the most popular screen sizes. Pro-grade UHD resolution is combined with a wide color gamut up to 98% of DCI-P3 and Video Electronics Standards Association (VESA) DisplayHDR 600¹ for more range, accuracy and nuance. Professional factory calibration ensures up to one billion colors are projected in crystal clarity on the IPS panel, which creates vibrant color reproduction and contrast while working on the most complex visual and design projects.

Moreover, Samsung ViewFinity S8 received the ‘PANTONE Validated’² recognition in display from PANTONE³ — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades which can be found in the PANTONE SkinTone Guide.

As the world’s first UL⁴ verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood to provide a distraction-free working environment. This is enhanced by the wide viewing angle allowing users to see images clearly from any angle. Plus, ViewFinity S8 earned the CES 2022 Innovation Award Honoree in the Computer Peripherals & Accessories category in recognition of Samsung’s ongoing efforts to deliver considerable benefits to its customers.

Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the ViewFinity S8 to reduce marine waste and minimize the environmental footprint while using more recycled plastics to produce its display products than it did in 2021. Samsung’s Eco Savings Plus technology also reduces pixel brightness in sections of an image with black pixels for up to a 10% reduction in power consumption. In fact, ViewFinity S8 is TCO Certified⁵ for its product design based on specific social and environmental responsibility requirements, as its product lifecycle also contributes to the circular economy.

The ViewFinity S8 offers increased functionality to create efficient workflows. It can be used as an all-in-one dock for desktops or laptops for simplified workstations at home or the office. Also, users can connect the monitor with a single USB Type-C cable enables display signals, 10Gbps data transfers, fast internet speeds via an Ethernet⁶ connection and fast charging with up to 90W power. The VESA-compatible design maximizes space efficiency, allowing users to adjust, tilt, swivel and pivot the monitor into the perfect ergonomic position. Furthermore, the ViewFinity S8 offers certification from TÜV Rheinland for Intelligent Eye Care, Adaptive Picture for optimized quality in any viewing environment, Eye Saver Mode and Flicker Free technology.

The ViewFinity monitors include the newly released models and nine other products with QHD or higher resolution — 2022 models (S80PB, S61B) and 2021 models (S95UA, S80UA, S80A, S70A, S65UA, S60UA, S60A).

Samsung’s new high resolution monitor, ViewFinity S8, will be available globally from the end of June, with launch schedules varying by region.

For more information, including local market availability, please visit: Samsung ViewFinity.

Specifications

Model		S80PB
Display	Screen Size	32”, 27’’
	Resolution	3,840 x 2,160 (UHD)
	Panel type	IPS
	Color Gamut (DCI Coverage)	DCI-P3 98%
	HDR	32’’ – HDR600, 27’’ – HDR400
	Peak Brightness (Typical)	32’’ – 600 cd/㎡, 27’’ – 400 cd/㎡
	Response Time	5ms (GtG)
	Contrast Ratio	1,000:1 (Typ.)
	Viewing Angle	178° (Horizontal) / 178° (Vertical)
	Color Support (16.7M/1B)	Max 1.07B
Features	Intelligent Eye care	Adaptive Picture / Eye Saver Mode / Flicker Free
	Picture-In-Picture	Yes
	Picture-By-Picture	Yes
	Stand Type	HAS (Height Adjustable Stand)
	Tilt / Swivel / Pivot	Yes
	Wall Mount	100×100
Interface	Connectivity	1 Display Port / 1 HDMI / 1 USB-C / USB Hub 3.0 (3 Dn) *USB-C Charging Power: Max 90W
	Ethernet(LAN)	1 EA
Recognitions	UL-verified Glare Free	Yes
	PANTONE-validated	Yes (PANTONE Validated, PANTONE SkinTone Validated)
	TUV-certified	Yes (GS / Low Blue Light / Flicker free)
	TCO 9.0-certified	Yes
	EPEAT-certified	Yes
	Energy Star-certified	Yes

¹ VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400.
² PANTONE Validated and PANTONE SkinTone Validated.
³ PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.
⁴ UL, LLC is a global safety certification company operating the standards for safety, security, sustainability.
⁵ TCO Certified, generation 9. TCO Certified is a global sustainability certification for IT products, available for computers, mobile devices, display products and data center products. Criteria cover both social and environmental sustainability and enable circular solutions. Compliance with criteria is independently verified. TCO Certified is a third-party certification in accordance with ISO 14024.
⁶ Requires ViewFinity to be plugged into internet modem via a LAN cable. Internet speeds vary by provider and region.