Samsung Electronics showcased its leadership in connected-living technologies at the Pacific Coast Builders Conference (PCBC) in San Francisco from June 27 to 28. On display at the Samsung booth was a lineup of innovative built-in home appliances from its Chef Collection line and Dacor’s Modernist Collection, alongside cooking demonstrations that highlighted how to get the most out of your culinary adventures in the kitchen.

Tastefully Crafted Designs and Technology

Samsung’s Chef Collection integrates sophisticated technology with elegant design, in styles that are sophisticated yet simple, bringing the atmosphere of the professional kitchen into the home.

This year at PCBC, Samsung is launching new appliances which signal the company’s commitment to the premium appliance category, where the 36” size is the standard. The Chef Collection 36” Gas Pro Range has a refined look that features an edge to edge grate with bigger, illuminated knobs for better grip, and an easy-to-use interface. Samsung also debuted the Chef Collection 36” Gas Pro Range, the Chef Collection 36” Duel Fuel Pro Range, and the matching Chef Collection 36” Canopy Pro Range Hood. These appliances expand the choices available on the market to help builders and consumers design kitchens customized to their unique needs.

Other innovations from Chef Collection include flattering LED Frame Lighting in the refrigerator, Virtual Flame on the induction cooktop and digital and analog controls on the wall ovens that all allow you to see at a glance the exact state and status of your appliances. To heighten flexibility, the refrigerator’s Flex Zone converts from fridge to freezer with four temperature settings, and the Chef Collection Flex Duo Oven has a smart divider that splits a single oven compartment into two so that users can cook multiple dishes at different temperatures.

A Smarter Kitchen

Connectivity is the cornerstone of modern homes. With the Family Hub refrigerator, Samsung has transformed the heart of the home, the kitchen, into a place to connect with loved ones near and far.

You are never far from home when you can send photos directly to your loved ones on the refrigerator’s 21.5-inch digital screen. Mirroring your favorite TV show on the Family Hub’s screen allows you to move from family room to kitchen without missing a moment. You can even use the screen to see who is at your front door with the Ring app. What’s more, Wi-Fi or Bluetooth capabilities in all appliances give you connected control from wherever you are via your smartphone.

Constructive Partnerships

Creating built-in appliances that are easy for builders to incorporate into their vision, Samsung has partnered with real estate investors, home builders and kitchen designers to bring even greater value to homeowners.

As the newest generation of home buyers are looking for premium designs integrated with technology, Samsung’s strategic partnerships with Cortland Partners and Medallion Home will offer a broad portfolio of premium built-in appliances.

In partnership with Cortland Partners, a global residential real estate investment and management firm, Samsung home appliances will be integrated into thousands of apartment homes in the U.S. Offering the integration of home appliances ranging from entry to premium packages, Samsung and Cortland Partners will be able to cater to the design and technology the homeowners are looking for.

Samsung is partnering with a leading home builder in central and southwest Florida, Medallion Home, to provide homes with appliances that integrates technology. Medallion Homes will now feature custom-designed homes with premium built-in appliances, which includes the Chef Collection line.

“Change in the home is moving at a faster pace than ever, driven by home buyers who want technology that both simplifies and inspires their lives,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “As we enter a new era in connected appliances, Samsung’s enriched connected experiences are transforming the way we use our kitchens and the things we are able to do there.”

Last year Samsung’s European home appliances business grew five times faster than the market. As a result of this momentum, Samsung participated in EuroCucina 2018, a showcase for new trends, designs and technologies for European kitchens.

The European built-in market is worth $18.5 billion annually, accounting for 40% of the global built-in market. Samsung’s premium built-in appliances, equipped with and IoT technology, are positioned at the center of the market. The opportunity to experience the kitchen of the future at the Samsung booth attracted the attention of many visitors at the exhibition.

Consumer-Led Innovations

Samsung displayed its full built-in product lineup at EuroCucina. The range included its Twin Cooling Plus technology refrigerator, Virtual Flame cooktop and Waterwall dishwasher. The company also unveiled the new Dual Cook Flex oven at the event.

The Dual Cook Flex zone highlighted how the oven can adapt to the needs of its users. Its innovative Dual Cook technology, for example, allows independent access to the upper oven compartment without compromising on cooking performance in the lower compartment. With research indicating that European oven users are cooking multiple dishes simultaneously three times a week on average, the oven’s Dual Cook system allows users to set different temperatures and time settings for each compartment, giving them greater control over simultaneous cooking.

Dual Cook Flex offers a range of IoT features. Consumers can remotely preheat, monitor and control the oven from anywhere with the SmartThings app. What’s more, the Cooking Guide makes setting recommendations based on ingredients and type of food being prepared.

The booth also demonstrated how Samsung’s industry-first innovations in the home appliance market provide a seamless experience and make a real difference in the kitchen. Samsung’s Twin Cooling Plus technology, which independently controls the refrigerator and freezer, was showcased in a transparent display to best illustrate how the system works. There were also zones exhibiting the Virtual Flame cooktop, an induction stove that mimics the appearance of flames to provide more intuitive visual control over the heat, and the WaterWall dishwasher that delivers remarkable cleaning results with a streaming wall of water.

Seamless Kitchen Connectivity

As people spend more of their time at home in the kitchen, and the space fulfills more roles than ever before, smart technology has become increasingly more important. Yet digitization of the kitchen has been slower than other key spaces of the home.

In addition to exhibiting the IoT capabilities of the Dual Cook Flex oven, Samsung demonstrated the seamless connectivity of key home IoT products at EuroCucina 2018.

On display was the latest generation of Family Hub integrated with SmartThings, Samsung’s IoT platform, which offers seamless connectivity between any IoT device using one app and a single cloud that manages all your devices. The smart refrigerator provides a center point for connecting all devices in the home, and is equipped with features such as Bixby, Meal Planner, Shopping List and Recipes to enhance your smart cooking experience.

Recent strides towards connectivity and innovation have resulted in 90 percent of Samsung products, including smartphones and TVs, being IoT-applicable. Thanks to the company’s collaborative efforts based on the Open Connectivity Foundation, the SmartThings ecosystem is operable and compatible with even more devices and brands.

“We are fully committed to ensuring that all our products are not only IoT ready, but also intelligent by 2020,” said HS Kim, President and CEO of Samsung’s Consumer Electronics Business, at the press conference on April 18^th.

Stylish Built-in Design

With premium designs such as Samsung’s black stainless-steel built-in packages, the exhibit modeled the streamlined look of the modern kitchen, which couples elegant design with intelligent technology.

Based on a philosophy of thoughtful design, today’s kitchen embraces simplicity, timelessness and an aesthetic that emphasizes minimalism while maximizing usability. This “Flat Design” favors clean lines, hidden displays and seamless integration. Samsung’s built-in appliances, such as its premium flat design refrigerators, have a precision engineered flat face which sits flush to the counter front.

Samsung Electronics acquired the luxury US built-in brand ‘Dacor’ in 2016 and has worked with various other partners, such as Nolte in Germany, Scavolini and Veneta Cucine in Italy to increase the competitiveness of premium built-in appliances as part of the company’s commitment to ‘bring the kitchen to life’. As well as displaying the ‘Dacor Modernist Collection’, Samsung also collaborated with numerous European luxury brands such as Nolte at this exhibition. Amongst these designs, the Dacor built-in refrigerator, which imbues a sense of luxury with its porcelain inside, has attracted significant attention.

Integrating smart technology with appliances and pursuing further innovations will transform the way we cook and interact in the kitchen, as Samsung aims to provide a more seamless, connected experience throughout the home.

Samsung Electronics today announces its first participation in the biennial EuroCucina 2018 in Milan, as part of its commitment to strengthening its presence in the European market. Samsung’s exhibit aims to elevate the company’s brand image and reputation among consumers in the region with products that make a real difference to consumers’ lives.

“We’re very pleased to be showcasing our latest appliances here at EuroCucina in Milan for the first time,” said BK Kang, Samsung Electronics’ Executive Vice President, Head of Global Sales & Marketing, Digital Appliances Business. “We hope our participation at EuroCucina signals our dedication to providing innovative home appliances that bring kitchens to life and give consumers real benefits they can experience every day.”

Consumer-centric Innovation with New Dual Cook Flex

Samsung is introducing its full built-in product lineup at EuroCucina, and among the range of unparalleled kitchen solutions is the brand new Dual Cook Flex oven. Its EU-industry-first innovation “Flexible Door” gives consumers independent access to the upper oven compartment without losing heat and compromising cooking performance in the lower compartment. The upper and lower compartments can even be used as one bigger compartment for large dishes by removing the divider.

Dual Cook Flex also makes it easier to prepare multiple dishes using the Dual Cook system. Consumers can set two different temperatures and times for each compartment to achieve the best taste possible during simultaneous cooking. The Dual Cook also prevents odor mixing between compartments, ensuring optimal cooking performance. Enabling consumers to use the upper compartment only, the Dual Cook also enhances energy efficiency by cutting down preheating time and overall energy usage.¹

Dual Cook Flex offers a range of smart features for optimized cooking. For example, consumers can conveniently start preheating the oven and remotely monitor and control cooking conditions while on the go via the SmartThings app. In addition, the Cooking Guide recommends the best cooking mode, temperature, and cooking time based on the ingredients and type of food being made.

Smarter Living with AI/IoT Solution

As part of Samsung’s presence at EuroCucina, there will be demonstrations of how key home IoT products work together seamlessly. Samsung plans to maximize its smart/IoT leadership by providing customized smart solutions. Visitors will be able to experience Samsung’s unique home IoT technologies through Family Hub and its smart built-in offerings.

On display will be the superior smart connectivity of the Dual Cook Flex and the latest generation of Family Hub that is integrated with SmartThings. Family Hub gives consumers an easy, convenient and harmonized experience for connecting all smart devices in the home, with features like Bixby, Meal Planner, Shopping List, and Recipes that provide real life smart experiences in the kitchen.

Innovative Technology and Flat Design in the Kitchen

At the Samsung booth, visitors will be able to experience and understand the company’s unique kitchen technologies. This includes the WaterWall dishwasher that perfectly cleans all dishes from corner to corner, and Virtual Flame cook top, which provides the intuitive visual control of flames. Samsung’s Twin Cooling Plus technology will be showcased as well, in a transparent display to exhibit how the system controls the refrigerator and freezer independently.

In addition, Samsung’s premium designs will also be on display, including flat design, a minimalist design that seamlessly harmonizes all lines into one and maximizes usability. Samsung also displays its black stainless-steel built-in package and Dacor’s Modernist collection.

To further demonstrate Samsung’s innovative and smart appliances, Samsung will host a launch conference for partners and media on April 18^th at the Auditorium of Salone del Mobile and an exclusive Samsung Club des Chefs cooking show the same day, led by Michelin-starred chefs at the Samsung booth in Hall 15. EuroCucina, and its ancillary Technology for the Kitchen Event, runs as part of Salone del Mobile Milano from April 17^th to the 22^nd.

¹Total energy consumption reduced up to 20% and the preheating time is 4 min according to the result of internal testing in the upper compartment based on IEC- 60350 test protocol (small cakes, convection 155℃, compared to when using the whole compartment). Results may vary depending on the cooking item, use, and other factors.

Samsung Electronics today announced that it will showcase its advanced built-in appliances, including its widely acclaimed Samsung Chef Collection lineup that incorporates Samsung’s most intuitive smart technologies, at the 2018 Kitchen & Bath Industry Show (KBIS) in Orlando, Florida. The show, on January 9 -11, will be the first time in 7 years that Samsung is attending as an exhibitor, reaffirming its strong commitment to the US as the world’s largest premium built-in home appliances market.

Samsung will be exhibiting in booth W770, displaying its latest innovations in the appliance category to the builder and designers, and demonstrating the strong appeal of Samsung appliances in growing millennials with its advanced appliance designs and technologies.

“Attending KBIS demonstrates our continued commitment to creating innovative products in line with what people want in their home today” said Tom Halford, Vice President of Home Appliances Division at Samsung Electronics America. “Our smart, premium built-in kitchen appliances are also helping us to increase customer satisfaction and build industry leadership.”

The Samsung booth will highlight six different kitchen packages across wide range of prices, including both the black stainless-steel and standard stainless-steel packages from the Chef Collection lineup. Samsung will also highlight the increasing prevalence of the smart home trend with a Connected Living zone that features Samsung’s award-winning Family Hub refrigerator and the FlexWash and QuickDrive washing machines.

Samsung’s premium built-in Chef Collection on display includes many of Samsung’s most advanced technologies such as the Remote View camera incorporated into refrigerators and Virtual Flame of induction cooktops. Also on display will be the chef-inspired features in a premium suite of wall ovens, cooktops, pro ranges, dishwashers, and refrigerators including the fully integrated 42” Built-In 4-Door Flex model. All models have Wi-Fi or Bluetooth capabilities for full connected control in a smart home.

The goal of the ongoing research initiative is to identify common difficulties that the elderly and people with disabilities face when using household appliances. Each time Samsung invites these consumers to provide their valuable insight, they reveal new ways to improve its appliances’ accessibility, ultimately helping Samsung design innovations that make it easy for all users to experience seamless convenience at home.

Innovating for Ease of Use

Participants sampled a wide range of Samsung appliances, including its latest refrigerators, washing machines, air conditioners, vacuums and ovens, in the Campus’s Home Experience Lab, commenting afterward on the impact that enhancements such as voice support and ergonomic designs had on ease of use.

As one participant explained, “[For me], analog products have always been relatively easy to use, but digital appliances can be more difficult, due to features like touchscreens that change the way they work. But when I tried using the appliances that had voice support, I thought I could use them easily, even by myself.”

A Lineup of Inclusive Offerings

Some of Samsung’s latest home appliances, including its flagship Family Hub refrigerator line, as well as select vacuum cleaners and air conditioners available in Korea, feature advanced voice-recognition or voice-guidance technology that makes them easy for anyone, including those with various visual impairments, to use.

Voice guidance and recognition are deeply rooted into the Family Hub refrigerator’s intuitive interface, allowing the visually impaired to easily access the wide range of useful information that the smart appliances were designed to provide. This includes auditory updates on their refrigerator’s contents, as well as voice readouts of Family Hub’s morning briefs, which inform users of the day’s weather, and recipes in the refrigerator’s built-in cooking apps.

In addition, the built-in displays of Family Hub refrigerators in the U.S. market allow users with color blindness to convert their displays to black and white for easier reading, and allow short-statured users to lower their display to an optimal height.

The Virtual Flame that lights up Samsung’s Induction Range also makes it easier for users with visual impairments to comfortably manage meals. Built-in LED lights shine onto pots and pans to create the impression of flames on a gas cooktop, allowing users to check, with a simple glance, whether the range is off or on and even at what strength.

Lastly, the Samsung Connect app, which offers users a control center for a wide variety of smart home appliances, has also been optimized with voice guidance, making it easier for visually impaired users to control their devices.

Samsung’s efforts to identify new ways to deliver convenient and inclusive products to consumers’ homes underline its ongoing commitment to developing user-friendly products and services that offer anyone access to cutting-edge innovation.