Samsung Electronics today announced its new digital signage lineup at InfoComm 2023, North America’s largest audiovisual trade show, taking place in Orlando, Florida from June 14 to 16.

“Technology is a vital part of any business, and the innovative signage lineup we’re showcasing at InfoComm empowers businesses across industries to grow,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The newest addition to The Wall lineup is especially exciting, making production faster and easier in TV, film and other creative industries.”

Introducing The Wall for Virtual Production

At InfoComm, Samsung unveiled a new dedicated display, The Wall for Virtual Production (IVC Model), which will be available globally starting from today.

Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production leads the market in the application of this technology.

The Wall for Virtual Production’s LED display features pixel pitch options of P1.68 and P2.1, dedicated studio frame rates (23.976, 29.97 and 59.94Hz) and genlocking, which can synchronize the screen with a camera’s video signal. The display also boasts a refresh rate of up to 12,288Hz, a max brightness of 1,500nits, a 35,000:1 fixed contrast ratio (for P2.1) and up to 170-degree wide viewing angles. All these new features combine to enable an unprecedented level of picture quality for virtual content.

The Wall for Virtual Production is based on modular technology, allowing for a variety of installation options for different production environments and needs, ranging from a perfectly flat screen to up to 6,000R curvature. It can also be hung or stacked with other screens, and it is designed to be resilient to the dust and particles that are common in production environments.

The integrated Virtual Production Management (VPM) solution and the intuitive interface it provides make it easy to manage the screen and facilitate the highest-possible picture quality. To display colors as accurately and consistently as possible, The Wall for Virtual Production also features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. The VPM is also capable of detecting and resolving any potential LED-related issues.

At InfoComm, Samsung will be collaborating with Lux Machina, a pioneer of virtual production and modern ICVFX (In-Camera Visual Effects), to showcase The Wall for Virtual Production in actual use. Lux Machina has implemented technology like this in television series like “The Mandalorian” and “House of the Dragon,” as well as in broadcast events like the League of Legends World Championship, NFL Honors and The ACM Awards.

“The Wall has been designed for virtual production,” said Zach Alexander, President of Lux Machina. “With a high refresh rate, true color representation and a wide viewing angle, we believe that display technologies like this could help usher in the next generation of visual effects, making it much easier for studios to deliver high-quality virtual production projects.”

Samsung is also working with Wētā FX as a technical partner. Wētā FX is a New Zealand-based digital visual effects company that has produced visual effects for some of the highest-grossing films ever made, such as “The Lord of the Rings” series, “Avatar” and “Avatar: The Way of Water.”

“Samsung’s The Wall for Virtual Production provides excellent color rendition and picture quality, and with the screen properties and black levels, one is able to control the precision of light it sends into a volume with ease. We look forward to working with the innovative team at Samsung and seeing how new techniques and capabilities can improve the experience for our storytellers,” said Kimball Thurston, CTO of Wētā FX.

The All-New Samsung QxC Series Crystal UHD Signage

In addition to The Wall, Samsung is introducing its full lineup of 20 new models in the globally available QxC Series Crystal UHD Signage Series. The displays feature significant upgrades in design and performance for unparalleled features and picture quality in any commercial environment.

The QxC lineup includes five QHC displays with 700nits of brightness (75”, 65”, 55”, 50” and 43”), eight QMC displays with 500nits of brightness (98”, 85”, 75”, 65”, 55”, 50”, 43” and 32”) and seven QBC displays with 350nits of brightness (98”, 85”, 75”, 65”, 55”, 50” and 43”).

The bezels on the QxC series are consistent and even on all four sides of the display, using the same thickness and dimensions to create a symmetrical design. The VESA mounting holes are in the center of the displays to ensure secure mounting. The series is 28.5mm thick, 40% slimmer than the previous model.¹

All QxC displays offer an easy and intuitive new user interface, 4K UHD resolution, Tizen 7.0 for optimized performance of web services and industry-leading durability. SmartView+ wirelessly connects the displays to up to six devices at once, while anti-glare panels minimize light reflection for an unimpeded viewing experience. Plus, all QxC models have an Eco Sensor that can detect the brightness of the surrounding environment and optimize the brightness of the display accordingly.

Samsung Ushers in the Era of All-in-One LED Displays

Samsung is also unveiling the LED All-in-One (IAC Model), a 130-inch full HD LED screen with a 16:9 aspect ratio. Its pre-assembled frame kit allows users to install the display simply by hanging it on a wall.

The LED All-in-One has a slim 56mm design (up to 64mm with the Slim Fit Wall Mount). The screen provides 1,000nits of peak brightness and a 3,840Hz refresh rate, resulting in stunning video quality. The built-in Samsung S-Box has support for integrated media play and Microsoft 365, delivering the latest commercial tools to make the most out of the large LED display in business environments.

Industry-First Carbon Footprint Certification From TÜV Rheinland

Separately, Samsung Electronics announced that its 2023 Smart Signage lineup has earned a series of certifications for environmentally preferable products from highly recognized institutes in Germany and the U.S.

The 2023 Smart Signage (QMC Model) and The Wall All-in-One (IAB Model) have become the first signage models to receive a product carbon footprint certification from TÜV Rheinland, a global testing body. Established in 1872 and headquartered in Cologne, Germany, TÜV Rheinland provides quality and safety certification services to multiple industries.

The organization calculates its carbon footprint certification by evaluating the amount of greenhouse gases generated throughout the entire product lifecycle, ranging from production to disposal, based on internationally recognized standards. The certification from TÜV Rheinland follows another recent and notable recognition for Samsung from the Carbon Trust.²

The 2023 Smart Signage (QMC Model) has also earned an ENERGY STAR 8.0 certification from the Environmental Protection Agency for its energy efficiency and an Electronic Product Environmental Assessment Tool (EPEAT) certification in recognition of its eco-conscious efforts, such as its recycled plastic use.

Samsung looks forward to seeing its peers, customers and partners in person at booth #1143 at InfoComm 2023. To learn more about Samsung’s visual display products, please visit: https://displaysolutions.samsung.com/main/index.

¹ 98-inch model excluded.
² Samsung’s 2023 Neo QLED Achieves ‘Reducing CO2’ Certification From the Carbon Trust – Samsung Global Newsroom

Samsung Electronics today celebrates the grand opening of a virtual production stage in collaboration with leading entertainment company in Korea, CJ ENM. The studio’s real-time virtual experience is powered by connected cameras and Samsung’s cutting-edge Micro LED technology, The Wall (Model Name: IWA).

The partnership, first announced in July 2021, leverages the customizable, modular technology of The Wall and CJ ENM’s globally renowned television and film content production. The opening of this studio in Paju, Korea demonstrates momentum from both companies toward the next generation of video production technology, aimed at satisfying a range of customers in the increasingly fast-paced world of entertainment.

“We are delighted to announce the opening of this virtual production stage in partnership with CJ ENM, a company at the forefront of media and entertainment,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to see the innovation that this new space will produce, bringing the latest content to life like never seen before on our incredible display, The Wall.”

The CJ ENM virtual production stage will present Samsung’s innovative Micro LED technology with The Wall’s impressive screen measuring over 1,000 inches in a custom oval display of 20 meters in diameter and 7 meters in height. The IWA model display supports a resolution of 30,720 (32K) x 4,320 (4K). This real-time, virtual set powered by Samsung’s Micro LED displays and connected cameras will reduce the image compositing needs and save time and production costs. In addition, an IFR2.5 ceiling display has been installed, with the IFR 2.5 Plug Wall displayed on the other side of the IWA. 360-degree video shooting is also possible thanks to the main screen, ceiling and Plug Wall.

The Wall’s specifications are customizable to fit the unique requirements of the content creators and space, including ceiling installation in convex or concave design. The screen enhances visual expression with vivid colors, HDR10, HDR10+ and cinema LED picture quality and details. The features enabling reimagined content production include dedicated studio frame rates, including 23.976, 29.97 and 59.94Hz, for seamless video sync.

The Wall is designed for easy management and peace of mind in any environment due to the ability to manage and make color adjustments remotely as well as the dust and contamination-resistant LED protective films. In partnership with CJ ENM, Samsung is delivering on its commitment to offer innovative solutions ready for the next generation of content production.

About CJ ENM

CJ ENM is a leading entertainment company originated from Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top-notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Oscar-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet ASIAN MUSIC AWARDS (MAMA), the world’s No.1 K-pop music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com.

Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to CJ ENM’s virtual studio, a part of its television and film production studio complex scheduled to open in Paju, Korea later this year. The custom virtual production volume studio will be the first in the world to leverage The Wall’s boundless LED technology, unlocking new possibilities for video content production operations and virtual production solutions. The main display will be installed in an oval shape with a diameter of 20 meters and a height of seven meters or more, creating a seemingly endless backdrop to capture content.

“We are excited to collaborate with CJ ENM to build a virtual production studio featuring Samsung’s most cutting-edge display technologies,” said Jong-hee Han, President of Visual Display Business at Samsung Electronics. “With this partnership, Samsung is launching a new virtual production industry initiative with a commitment to deliver innovative products and solutions that offer the optimal environment for next-generation content production.”

This virtual production studio will use LED displays and connected cameras to create virtual settings in real-time. This solution will save time and reduce image compositing and on-location production costs while helping filmmakers to see the camera on the live-action set in any direction.

The Wall’s modular technology allows creators to design environments to their specific requirements, enabling a variety of installation options such as ceiling installation and convex or concave design, depending on the internal studio design.

The 2021 model of The Wall (Model Name: IWA) with Micro LED technology enhances visual expression with ultra-deep blacks and wide viewing angles, giving filmmakers and content creators the ultimate canvas to fulfill their visions. The modular screens are ideal for studios thanks to their precise color expression, HDR10+ and cinema LED picture quality technology and optimized frame rates for production houses. A new molding process is also applied to the modular surfaces of The Wall to minimize any moiré patterns from forming, a nuisance typically associated with filming standard LED screens.

The Wall’s massive screen measures over 1,000 inches, producing vibrant colors and details supporting up to 16K high-resolution¹ content. Dedicated frame rates for studio production, a new addition to this year’s model, allows producers to run content at frame rates such as 23.976, 29.97 and 59.94Hz, ensuring seamless videos sync with the most widely used camera framerates. Frame Rate Sync technology further reduces screen disruptions for true-to-life accuracy. With thoughtful dust and contamination-resistant LED protective films, plus a variety of easy-to-use solutions, such as remote management and color adjustment, The Wall is built for convenient management in any environment.

CJ ENM Virtual Studio Concept Visual

Both companies expect this collaboration to improve content production possibilities while satisfying a variety of customers by reimagining content production for today’s fast-paced entertainment environment.

“The strategic partnership with Samsung will allow CJ ENM to push forward the creation of a new powerhouse of the next-generation content,” said Ho-sung Kang, CJ ENM CEO. “While CJ ENM is investing $4.4 billion over the next five years in entertainment content, we are taking the lead in building a global No. 1 production studio to become a world leading entertainment company.”

About CJ ENM

CJ ENM is Asia’s leading entertainment and lifestyle company headquartered in Seoul, Korea. Since 1995, the company has engaged in a wide array of businesses across the industry spectrum including media content, music, film, performing arts, and animation, providing its top notch original content to various media platforms. CJ ENM has created, produced and distributed globally acclaimed contents including Cannes-winning film Parasite, Tony Award-winning musical Kinky Boots, record-breaking Korean box office hits Roaring Currents, Extreme Job, Ode to My Father, along with sought-after television series such as Crash Landing On You, Mr. Sunshine, Guardian: The Lonely and Great God, Grandpas over Flowers, I Can See Your Voice and more. To offer the best K-Culture experiences worldwide, CJ ENM presents KCON/KCON:TACT, the world’s largest K-culture convention & festival celebrating Hallyu and Mnet Asian Music Awards (MAMA), Asia’s biggest music awards. With regional offices in Asia, Europe and the U.S., CJ ENM currently employs over 3,600 people.

¹ 16K resolution is only available for horizontal layouts with a 15,360 x 2,160-pixel arrangement.