Virtual reality (VR) is more than just watching content—it’s about experiencing media in an entirely new way. It can take you places you’ve never been. Show you things you’ve never seen. Open your mind to realities you have only dreamed of.

Pickup, a France-based entertainment company that produces and distributes VR content, hopes to illustrate this point through the Samsung Gear VR at its recently opened PickupVRcinema, the first movie theater offering VR screenings in Paris, France.

PickupVRcinema aims to make VR a truly collective experience by bringing together more than 30 people at a time who simultaneously immerse themselves in the world of virtual reality.

During a typical VR screening at PickupVRcinema, the rush of emotion is tangible. The screams of couples, the laughter of families and the general excitement of the audience are just a few indicators of the uniqueness of the experience.

For their efforts to make VR a reality, Pickup was selected by this year’s Cannes Film Festival committee to manage the VR screening room of the festival’s Marché du Film. Discover VR firsthand at pickupVRcinema, located in the center of Paris, at 113 rue de Turenne.

Samsung Electronics announced the web browser optimized for Gear VR. Samsung Internet for Gear VR is the latest virtual reality service along with a strengthened VR content ecosystem. The app now allows users to intuitively browse the web and enjoy content in a more immersive atmosphere without having to download content on to their smartphones.

“As a pioneer in the mobile VR industry, Samsung has continually worked to provide our users with a fully immersive mobile experience in the evolving world of virtual reality,” said Chan-Woo Park, Vice President of Product Strategy Team, IT & Mobile Communications Business at Samsung Electronics. “As the demand for 360-degree, immersive video content rapidly rises – Samsung Internet for Gear VR further enriches the VR content ecosystem for our consumers, setting an industry standard for the VR viewing experience.”

Through the Internet for VR, users can directly enjoy a variety of on-line content by browsing the web. It supports both 360-degree and 3D video streaming, as well as any HTML5 video from the web, allowing users to enjoy video content in a fully immersive environment.

Furthermore, in order to make text input intuitive and easy, Internet for VR provides voice recognition, along with on-screen keyboard. With Gaze Mode, users can select menus by simply gazing at them, without having to lift a finger. The app can also import bookmarks from the mobile web browser, Samsung Internet for Android, and provides helpful features such as Quick Access, Bookmarks and Tab Manager, giving users a familiar web browsing experience.

Samsung Internet for Gear VR beta version will be available for download in the Oculus Store beginning December 2.  Supported Samsung devices include: Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+, Galaxy Note 4 and Galaxy Note5 with Gear VR.

Full details are available at www.samsungmobilepress.com.