On September 25, London’s Waterloo station, Great Britain’s busiest rail station, was decked out in eye-catching images of the device encouraging commuters to “Do bigger things.”

The campaign follows a similar one held in New York City’s Times Square on September 15. The iconic entertainment center and tourist destination that sees an estimated 380,000 visitors every day was illuminated with S Pen-embellished portraits, animated illustrations and whimsical images of the Galaxy Note8 across 43 screens.

Other global attractions across Europe and Asia are also featuring immersive Galaxy Note8 signage.

Check out shots of the posters, billboards and digital displays from around the world in the photos below.

London Waterloo – London, UK

Times Square – New York City, USA

Other Locations

Place de la Concorde – Paris, France

City Palace – Berlin, Germany

Castel Sant’Angelo – Rome, Italy

Piazza XXIV Maggio – Milan, Italy

Paragon – Singapore