The consumer electronics company made its mark with its Launching People campaign, which at this year’s International Advertising Festival in Cannes won a total of seven awards, driving Samsung’s brand philosophy of accelerating discoveries and possibilities through digital technology. The Launching People campaign is a catalyst to help people realize their dreams; it engages consumers by encouraging them to share their dreams and ideas with Samsung.

Look At Me, a smartphone app that helps children with autism, received a total of five awards, including the Gold award in the Cyber category. The team behind the app has also previously won other top awards, including those at The One Show and the New York Festivals.

Other award-winning campaigns at the Cannes Lions 2015 award include Safety Truck, a design concept to prevent traffic accidents, won seven awards including the Titanium Lion in the Titanium and Integrated category which recognizes breakthrough ideas that lead the industry in a new direction. Back Up Memory, an app designed to help early stage Alzheimer’s patients received three awards, including a Gold award in the Lions Health/Health & Wellness category. Hearing Hands, a sign language service for the hearing impaired won two Bronze awards in the Promo & Activation and PR categories.

“Our success is the result of Samsung’s endeavor to engage consumers around the world, to understand and help themmeet their needs – true to our corporate philosophy of wanting to enrich consumers’ lives through digital innovation,” said Won-Pyo Hong, the President and the Chief Marketing Officer, Samsung Electronics. “Samsung is a brand that contributes to enhancing consumers’ lives, and the Launching People campaign will help us do that with the help of our innovative products and services.”

This year marks the 62nd anniversary of The Cannes Lions International Festival of Creativity, with companies from more than 90 countries exhibiting more than 40,000 works across 20 categories, ranging from TV ads to press, outdoor and online public relations and marketing.

Read more:

Cannes Lions 2015: Cannes Falls in Love with Samsung Electronics

The iF Design Award is widely recognized as one of the world’s top three international design contests, which began in 1953 in Germany and is organized by the International Forum Design. The awards are given in five categories: product design, communication design packaging design, interior architecture and professional concept. Juries of international experts evaluate each product submission based on the quality of the design, appropriate material usage and how innovative they are. A total of 75 products are chosen for Gold Awards.

“We are honored that the International Forum Design has recognized our commitment to exceptional product design that enables people to interact with technology in new ways,” said BK Yoon, President and CEO of Samsung Electronics. “We will continue to challenge ourselves and the industry in delivering meaningful designs and intuitive products for people around the world.”

The following products and concepts received an iF Gold award in recognition of their innovative design:

Curved UHD TV (HU9000) – The curved form factor of the HU9000 showcases the beauty and benefit of the curve, allowing viewers to completely immerse themselves in the image. Through combining its optimal curvature and crystal clear picture quality, the TV creates a panorama effect and a greater sense of depth with increased color vividness and clarity.

Gear VR – The virtual reality headset combines unique design with effortless user experience to provide new possibilities in how people interact with technology. It features an ergonomic design for ultimate comfort and allows consuming selection of 2D and 3D virtual reality content with its incredible 360-degree view and wide screen optimized with Galaxy Note 4’s 5.7inch resolution Quad HD Super AMOLED display.

Gear Circle – With its smart, fashionable and unique design, the Gear Circle offers users instinctive, convenient and completely new ways to make everyday lives easier. The around-the-neck style wireless Bluetooth headset features a magnetic clasp that allows users to keep users connected at all times.

A3 Printer (MX4) – Designed specifically to enhance user experience, the MX4 provides simple and fast usability by replacing complex feature buttons with an integrated 10.1-inch tablet and Samsung’s highly acclaimed Smart UI. Samsung is the first in the printing industry to receive iF Gold Awards for both A4 and A3 printers, both of which were based on the company’s design identity of a cohesive concept that combines innovation with value.

Design Story Toolkit (WW9000) – The Design Story Toolkit visualizes the philosophy and value embodied in the WW9000 design which creates harmony by combining form and function. The toolkit showcases the timeless design of Samsung’s digital appliances and incorporates various design elements that helped Samsung successfully demonstrate captivating design, intuitive usability and effective performance of its new washing machine.

Bended Surface – The Bended Surface is a testament to Samsung’s dedication in design innovation to provide meaningful experiences that go beyond enhanced functionality or aesthetics. The [streamlined shape] provides improved ergonomics, a comfortable hand grip and maximizes usability with a display that curves over one edge of the phone.

For more on the iF Design Award, please visit: http://www.ifdesign.de/

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