Attendees were welcomed by David Lowes, Chief Marketing Officer and Senior Vice President of Samsung Electronics Europe, who began by discussing Samsung’s drive to push the limits of innovation. To illustrate the company’s extensive efforts, Mr. Lowes welcomed Tim Baxter, President and COO of Samsung Electronics America, to the stage, who announced Samsung’s launch of a commercial 5G network portfolio as well as its plan to provide the world’s first 5G fixed wireless networks, offering blazing fast gigabit home broadband, by early next year.

Mr. Baxter was then joined by Verizon’s Executive Vice President and Chief Information Technology Architect, Roger Gurnani, who spoke on his company’s collaboration with Samsung to begin the first customer trials of 5G technology.

Later, Mark Notton, Samsung Electronics Europe’s Head of Portfolio Strategy, took to the stage to discuss the first of the company’s new tablet offerings: the Galaxy Tab S3. Describing the device as “a beautiful piece of craftsmanship that’s also powerful, fast and versatile,” Mr. Notton illuminated how the tablet’s advanced entertainment and gaming features and refined S Pen, which embodies a creative heritage dating back to Samsung’s popular Note line, help users have more fun.

Afterward, Alanna Cotton, Vice President of Samsung Electronics America, revealed the other new addition to Samsung’s tablet lineup: the Galaxy Book. After unveiling the device, Ms. Cotton outlined how Samsung optimized the 2-in-1 tablet with a lightweight and sturdy design, fast-charging battery, speedy, seventh-generation Intel® Core processor and Microsoft’s Windows 10 operating system to offer users the most powerful and productive experience possible. As she told the crowd, “We’re giving users not just a perfect balance between a tablet and a laptop, but a device that can do everything their high-powered PC does.”

Before inviting attendees to test out the new tablets for themselves, Samsung took a moment to announce the launch of a new, motion-sensing Bluetooth controller for the Gear VR headset, designed to help users navigate and immerse themselves in virtual reality content, and also shared an exclusive sneak peek at another Galaxy innovation soon to make its own highly anticipated debut.

After showing a brief video offering a taste of its next flagship smartphone, Samsung distributed invitations to attend a Galaxy Unpacked event on March 29.

In case you missed the exciting announcements, check out the highlights of the event below.

Samsung’s pre-MWC 2017 press conference welcomed approximately 1,900 attendees – as well as those live streaming the event from across the globe – for a sneak peek at its latest mobile innovations. Attendees await the start of the event inside the Palau de Congressos de Catalunya’s packed conference hall.

David Lowes, Chief Marketing Officer and Senior Vice President of Samsung Electronics Europe, discusses Samsung’s commitment to quality, as well as its drive to keep innovating and pushing boundaries.

Tim Baxter, President and COO of Samsung Electronics America, announces Samsung’s launch of a commercial 5G network portfolio.

Roger Gurnani, Verizon’s Executive Vice President and Chief Information Technology Architect, discusses his company’s collaboration with Samsung to bring 5G networks to the masses.

Mark Notton, Samsung Electronics Europe’s Head of Portfolio Strategy, discusses the first new addition to Samsung’s versatile tablet lineup: the Galaxy Tab S3.

Attendees were especially impressed by the Galaxy Tab S3’s sleek design, powerful multimedia features and new, multifunctional S Pen.

Alanna Cotton, Vice President of Samsung Electronics America, reveals the new Galaxy Book 2-in-1 tablet – designed to deliver powerful, PC-level performance.

Peggy Johnson, Microsoft’s Executive Vice President of Business Development, describes how the Galaxy Book’s S Pen functionality and Windows 10 integration allow users to enjoy new levels of productivity.

Illustrator, designer and Adobe Creative Resident Becky Simpson demonstrates how the S Pen’s precision, natural feel and ability to vary the thickness of its strokes depending on the angle at which it’s tilted can help artists create.

Samsung reveals a new, motion-sensing Bluetooth controller for the Gear VR headset, designed to help users better navigate and immerse themselves in virtual reality content.

Attendees get hands-on with the just-released tablets.

An immersive monument unveiled immediately after the press conference invites attendees to ‘Unbox your phone’ at a March 29 Galaxy Unpacked event.

Samsung Electronic America announced availability of the Galaxy TabPro S, a two-in-one device created specifically for on-the-go consumers and mobile professionals. The powerful, sleek TabPro S – which runs Windows 10, and features an Intel® Core m3 processor – will be available beginning March 18 starting at $899.99 with a full-size ergonomic keyboard with trackpad.

“Today’s consumers and professionals are dynamic and highly mobile, and they demand tablets and laptops to use at the office, at home, or on the go, such as the TabPro S,” said Gary Riding, senior vice president, product marketing at Samsung Electronics America. “Through our longstanding strategic partnerships with Intel and Microsoft, our products deliver power and functionality – all in a beautifully designed device.”

The Galaxy TabPro S with Windows 10 provides true mobile business productivity with its full-size ergonomic keyboard with trackpad, 12-inch Super AMOLED display, a long-lasting 10.5 hour battery, Adaptive Fast-Charging and a streamlined, compact tablet form factor.

Windows 10, which is off to the greatest start in Windows history, offers innovative features such as Cortana, a personal digital assistant; Microsoft Edge, designed to deliver a better web experience; and streaming Xbox One game content to Windows PCs.

“The Galaxy TabPro S is a gorgeous Windows 2-in-1 and a shining example of the great innovations available today for those looking for a Windows 10 device,” said Chris Cocks, vice president, OEM Technical Sales at Microsoft. “The combination of the vivid AMOLED screen, a no compromises keyboard, high-performance speakers and the responsive touchscreen make the Galaxy TabPro S the perfect device for someone in the office, between meetings, or at home relaxing, especially when using Microsoft services such as Office. We’re proud of the work we’ve done with Samsung and Intel to bring the Galaxy TabPro S to customers.”

Galaxy TabPro S features include:

• Super AMOLED display: The first of its kind for Windows, the lightweight, power-efficient 12-inch AMOLED display allows users to work efficiently and enjoy entertainment with unprecedented clarity and color accuracy. The Galaxy TabPro S features a multi-touch screen and deeper color contrast with more than 90 percent of natural tones, to show true-to-life colors and more precise details for a best-in-class viewing experience.
• Powerful PC performance: Bringing PC performance to a tablet, the Galaxy TabPro S runs Windows 10, the best yet from Microsoft. It combines an Intel®Core m3 processor with 4 GB RAM + 128 GB solid state drive so you’ll have the power to work and a faster, more reliable place to store your data.
• Productivity anywhere: Working from anywhere is easier than ever – from home to work and everywhere in between. It comes with a full-size, detachable keyboard and integrated touchpad, you can do just about everything you need to do on your tablet, from polishing a presentation to writing a long email.
• Sleek. Stylish.:  Thin and light, the Galaxy TabPro S is designed with the sleek lines you expect from Samsung. At .25 inches thin and weighing only 1.5 pounds, Galaxy TabPro S is designed to be easily carried around all day.

For professionals in a number of industries, Windows 10 Professional meets the Galaxy experience with the TabPro S. Professionals can enjoy the productivity features and functionality of the Windows 10 operating system with the look and feel of Samsung’s Galaxy devices to support demanding mobile workforces in financial services, healthcare, retail and more. Windows 10 Professional also ensures compatibility with existing IT infrastructures.

Additional accessories sold separately include a TabPro Pen, which provides a realistic pen experience for annotating, drawing and notetaking and a Multi-port Adapter (HDMI, USB Type A & C) that can increase at-the-desk productivity offering the ability to connect the device to an external display.*

“People today want devices that are thin, light, and responsive,” said Navin Shenoy, corporate vice president in the Client Computing Group and general manager of mobility client platforms at Intel Corporation. “The Notebook 9 series and the Intel®Core m3 powered Galaxy TabPro S are sleek, beautiful devices that deliver the performance people expect from Intel. We’re excited about working with Samsung to demonstrate that there has never been a better time to buy a computer.”

In addition to the Galaxy TabPro S, Samsung’s Windows 10 portfolio includes the recently released Notebook 9 13-inch and Notebook 9 15-inch – two new ultra-lightweight laptops in Samsung’s award-winning Notebook 9 line. They are available starting at $999.99 and $1,199.99, respectively. The new 13-inch and 15-inch Notebook 9 laptops, as well as the Notebook 9 pro and Notebook 9 spin, offer sleek, durable designs with vibrant displays and powerful functionality, ideal for today’s mobile users.

Notebook 9 highlights include:

• Thin, light and powerful: Both new Notebook 9s are engineered from aluminum and magnesium alloy for an incredibly light build. At only 1.9 pounds, the 13-inch notebook is the lightest in its class, while the 15-inch weighs less than 2.9 pounds. Whether on a flight or traveling between business meetings, the Notebook 9 won’t weigh users down.

The Notebook 9 is also efficient, with an ultra-fast 6th Gen IntelÒ Core i5 or i7 processor, combined with a solid state drive. Ideal for the busy consumer, the 13-inch lasts up to 10 hours on a single charge with the 15-inch lasting up to 12-hours, and with Fast Charging capabilities, it can recharge in about 90 minutes

• Stunning displays: The devices feature an immersive Full HD LED backlighting display with wide viewing angles, and a 180-degree hinge for enhanced usability and content sharing. The unique low-reflective feature ensures brilliant viewing – even in midday sunlight or dimly lit rooms. The micro-thin bezel on the 15-inch model maximizes the display, allowing for even more vibrant screen real estate without adding bulk to the overall build.
• First class security: For professionals, the 13.3-inch Notebook 9 can come equipped with Windows 10 Pro offering enterprise data protection against modern security threats. It also comes with BitLocker®, which uses a TPM microchip to help protect the system and user data and ensure the device is not tampered with, even if left unattended, lost, or stolen.

* TabPro Pen is sold separately

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

* Battery life is based on internal testing conducted by Samsung. Results may differ by usage pattern

* Network availabilities may differ by market

* Portion of memory occupied by existing content

Samsung Electronics announced Galaxy TabPro S, which combines Samsung’s world-class technology, powered by the Microsoft Windows 10 operating system together into a premium tablet. By integrating the most popular features of laptops and tablets, users now have access to full notebook PC functionality in a lightweight tablet for the most productive mobile experience, even on-the-go.

“Galaxy TabPro S balances the best of Samsung’s Galaxy Tab with the wealth of features on the Windows 10 operating system for the most advanced tablet experience on the market,” said Dongjin Ko, President and Head of Mobile Communications Business at Samsung Electronics. “We’re thrilled to be working with Microsoft Corp. to deliver a 2-in-1 tablet that truly allows people to enjoy productivity and connections that matter most, through a seamless mobile station designed for all purposes.”

High Productivity in a Sleek, Portable Design

Galaxy TabPro S caters to high-efficiency users seeking to maximize their productivity at home, in the office, or on-the-go. The tablet delivers full PC functionality with both Windows 10 Home or Windows 10 Pro for business, so that consumers and business users alike can enjoy all the features and functionality of the Windows 10 operating system, as well as compatibility with their existing IT infrastructure.

At 6.3 millimeters thin and weighing only 693 grams, Galaxy TabPro S is designed to be easily carried around all day. A full-sized keyboard cover, which comes included with the device, also enhances the usability. The keyboard’s flexible hinge enables optimal, dual-angle viewing for the clearest display in any circumstance. Moreover, the Pogo pin on the Galaxy TabPro S keyboard eliminates the need for pairing or charging separately. The keyboard’s touchpad emulates that of a PC to provide easy control, even when used in Stand Mode.

Superior Viewing Experience

Delivering the very first Super AMOLED display for Windows to the market, Galaxy TabPro S features a multitouch screen and a deeper color contrast with 94 percent of natural tones to show true-to-life colors and more precise details for a best-in-class viewing experience. The lightweight, power-efficient 12-inch AMOLED display enables users to enjoy gaming, movies and other popular entertainment with unprecedented clarity and color accuracy.

Powerful Performance

Galaxy TabPro S delivers Samsung’s advanced technology to maximize performance and power efficiency. It is the first tablet, powered by Windows, to support LTE Cat 6 for the fastest and most advanced connected experience. With enhanced fast charging features, Galaxy TabPro S’s battery can fully charge in just 2.5 hours, and offers up to 10.5 hours of battery life* for all day use. For power-driven performance, Galaxy TabPro S is equipped with the latest generation Intel Core M processor, designed for a fanless 2-in-1 tablet, featuring only 4.5W of power consumption to eliminate noise disruption and maximize efficiency.

To enhance productivity, a multi-port adapter (HDMI, USB Type A & C) and Bluetooth Pen are available for purchase separately. Galaxy TabPro S will be available globally, starting from February 2016.

* Battery life is based on internal testing conducted by Samsung. Results may differ by usage pattern.
** Network availabilities may differ by market.

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[Infographic] Introducing the Galaxy TabPro S: 2-in-1 Tablet Powered by Windows 10

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