Samsung Electronics and the World Surf League have just released a new spot, “The Snail,” for the WSL’s 2016 World Championship Tour. The inspirational and whimsical video celebrates all those who defy barriers, as part of the Samsung’s campaign this year.

“The Snail” contrasts the journey of an ambitious snail with a young Indian boy who is passionate for surfing. Through this video, Samsung tried to show the need for all living beings to connect with something greater than themselves, even when the effort and obstacles seem enormous.  Just as tiny snails are driven to make mysterious journeys, risking their shells every day on the dangerous sidewalk, so too do surfers ignore their own fragile “shells” each time they paddle out into the awesome power of the ocean.

This is the third year that Samsung has been partnering the WSL, applying its leading technology to the dangerous and dynamic sport, and inspiring athletes to spread their passion and dedication. Last year’s “We Are Greater Than I” campaign and 2014’s “Every Day Is Day One” won numerous awards at the Cannes Lions, D&AD Wood Pencil and Spikes Asia.

Many people might think of surfing as an individual sport; surfers alone in the water with their thoughts, finding peace in quiet moments and braving the extraordinary, and sometimes merciless, power of the ocean. What those within the surfing community know, is that it is not just a sport but a lifestyle with a great sense of togetherness with each other, a oneness that connects them through their shared love of the water. It both unites and inspires them, fueling the motivation to push themselves to new heights, to achieve the unimaginable.

In technology, as in surfing, companies drive each other to new levels to achieve more. Samsung is the first global sponsor of the World Surf League (WSL), and together they explore the support found within the surfing community, as well as the challenges and negative push back that surfers face through their short film, “Without You, I’m Nothing – We Are Greater Than I.”

“Without You, I’m Nothing – We Are Greater Than I” is the sequel to a film produced by Samsung and the WSL called “Every Day Is Day One,” which recently earned three prestigious awards at the 2015 Cannes Lions International Festival of Creativity. Both films are visually stunning, emotionally captivating and successful in capturing the poignant highs and lows of the surfing lifestyle. The film tells of each surfer’s gratitude for everything that made them and the rest of the surfing community excel. Grateful for both the positive and the challenging experiences, they appreciate all of them equally for motivating to pursue greatness.

The film vividly depicts such negative stigmas and even violent encounters with people who oppose their chosen lifestyle. The film shows how working through these challenges only made the surfing community stronger and more driven. “Without You, I’m Nothing – We Are Greater Than I” emphasizes the courage of surfers who risk their lives to follow their passion, despite doubt and obstacles.

Highlighted in the film are some of the world’s most popular surfers: Gabriel Medina, Sally Fitzgibbons, Mick Fanning, Kelly Slater and Malia Manuel. A personal moment shared between Gabriel Medina and his step-father portrays how the feeling of family is such an integral part of the bond within the community of surfers. An acknowledgement of surf legend Kelly Slater shows how having surf heroes continues to inspire surfers of all levels to try new tricks and keep pushing their own boundaries. A hug between Mick Fanning, three time WSL Champion and 2014 runner-up, and Gabriel Medina, 2014 WSL Champion, represents the admiration and respect surfers have for each other, even in the face of competition. A tribute to Tyron Swan shows him giving the paraplegic mother of his friend the chance to experience the thrill of riding a wave by duct-taping her to his back.

“Without You, I’m Nothing – We Are Greater Than I” beautifully captures the sense of family shared by those in the surf community, a bond strengthened by shared experiences of both achievements and disappointments. Surfers must take risks, be bold and dare to be different. Samsung strives to do the same and like the WSL, it celebrates victories, is motivated by challenges and is unafraid to explore the unknown in order to go beyond expectations and push the boundaries of technology. “Without You, I’m Nothing – We Are Greater Than I” honors surfers for coming together in pursuit of greatness.

Samsung and WSL are co-developing the Gear S app, specialized for professional surfers, that empowers and equips them with knowledge and data about the sport they love. The app helps surfers in competition by indicating priority signs to catch the best waves at the best times, providing easy access to their individual scores after each wave during the competition, and tracking the time remaining in competitions.

Samsung Electronics Co. Ltd. and the World Surf League (WSL), formerly known as the Association of Surfing Professionals (ASP), are extending their partnership for a multi-year term. As part of the renewed partnership, Samsung will sponsor both the men’s and women’s Samsung Galaxy WSL World Championship Tours taking place around the globe.

Building on the award winning “Everyday is Day One” campaign launched in 2014, Samsung and the WSL will once again work closely to develop compelling content for surf fans around the globe. These initiatives will include both long form and short form content showcasing the best of the WSL and Samsung Mobile technology.

“We are excited to extend our partnership with WSL as part of our mission to inspire athletes to spread their passion and dedication through our technology,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “Together, we plan to develop meaningful programs that integrate our mobile technology – including the world’s most advanced smartphone, the Samsung Galaxy S6 – to honor the athleticism, adventure and unique culture of this passionate sport.”

A major partner of the world’s best surfers since 2014, Samsung Electronics’ renewed partnership will focus on technology application in the most dangerous and dynamic frontiers on the planet. The water-resistant Gear S and WSL mobile app will play a role in enhancing competition for WSL athletes and both Samsung and the WSL will also work together to further develop technology in the space for future application.

“The WSL aims to celebrate and grow the history, elite athletes and diverse fans that embody professional surfing today, and our strategic partnership with Samsung has enabled us to elevate the sport to a broader audience than ever before,” said Paul Speaker, CEO of WSL. “Samsung, as our committed partner for the next several years, will be instrumental in delivering the best surfing experience for our professional athletes and enabling our fans to extend their passion for the sport to others.”

Additionally, Samsung will complement its partnership with the WSL by engaging several WSL athletes in global, regional and local initiatives including: World Champion Gabriel Medina, Sally Fitzgibbons, and Malia Manuel. Samsung also recently featured WSL’s own “Superhero” John John Florence alongside Lionel Messi and other global superstars in support of its Avengers promotional campaign.

The 2015 Samsung Galaxy WSL World Championship Tour is currently in Brazil for the Oi Rio Pro where Samsung is hosting on-site activations at the Samsung Galaxy Studio. Within the studio, a product experience zone has been installed on the beach where fans can have a unique virtual surfing experience, thanks to a combination of the Gear VR and a moving surfboard. Attendees also have a chance to get their hands on Samsung’s latest mobile products, such as the Galaxy S6, Gear S, and wireless battery charger.

The Oi Rio Pro is being webcast LIVE via WorldSurfLeague.com

For more information on Samsung’s partnership with the WSL, please visit samsungmobilepress.com.