Once a common sight in areas all around the world, tigers have unfortunately now become a first-class endangered species, with the habitats they once thrived in and the ecosystems they once dominated increasingly at risk, too.

In order to raise awareness of the pressing need to protect tigers, as well as their habitats, Samsung Electronics teamed up with Discovery and Project C.A.T. (Conserving Acres for Tigers) to produce a documentary called ‘Eye to Eye With a Tiger’ shot using the Galaxy S21 Ultra 5G.

Taking Initiative To Protect the Tiger’s Habitat

Tigers are the top predators of their food chain. They play a key role in maintaining healthy ecosystems, but due to illegal hunting and extensive habitat destruction, these majestic creatures are now being threatened with the danger of becoming extinct – a loss that stands to affect entire ecosystems.

Project C.A.T, started by the World Wildlife Fund (WWF) and Discovery, is an initiative that promotes the preservation of remaining tiger populations’ natural habitats. This project currently supports nearly six million acres of tiger habitat across India, Bhutan and Russia, as well as providing support to local economies and climate justice for these marginalized communities. Understanding the importance of Project C.A.T.’s mission, Samsung has joined hands with Discovery to help raise awareness of this meaningful initiative.

As part of their partnership, Samsung and Discovery worked together with passionate local filmmakers to produce the remarkable collaborative documentary ‘Eye to Eye With a Tiger’ in order to bring these astounding creatures to viewers all over the world and shine a spotlight on the work these organizations are doing.

Eye to Eye With a Tiger, Captured by the Galaxy S21 Ultra

‘Eye to Eye With a Tiger’ was shot in Jaipur, India, and throughout the course of the documentary we follow wildlife photographer Yashas Narayan as he sets out on his journey to capture the most elusive big cat on the planet – the tiger. The documentary follows Narayan as he puts his experience in tracking and photographing tigers to use with help from his Galaxy S21 Ultra as he ventures deep into the wilderness of Ranthambore National Park in order to catch sight of this elusive creature – and provide viewers with some top tips for wildlife photography along the way.

Narayan, one of India’s foremost wildlife photographers, is not only united with the documentary’s award-winning director Vikram Singh through their passion for capturing their native country’s beauty, but also in their passions for nature, conservation and connecting with people. As showcased in the documentary, the pair enthusiastically took on the challenge of tracking tigers in Ranthambore National Park – notoriously a time-extensive process – harnessing the Galaxy S21 Ultra to capture some of the other brilliant wildlife they encountered along the way.

The documentary comes to a close as the pair finally manage to encounter a wild tiger and capture it in all its glory using the Galaxy S21 Ultra, an experience that is well worth all the challenges tracking the animal bring about. As well as being a fascinating look into tigers in the wild, ‘Eye to Eye With a Tiger’ not only showcases the quality camera experiences and flexibility offered to the filmmakers by the Galaxy S21 Ultra as they went about their journey, but also the scarcity of tigers in the wild these days, and the need to protect these creatures and the habitats they occupy.

Master Shooting Like a Pro With the Galaxy S21 Ultra’s Camera

Eagle-eyed viewers will be quick to spot that, throughout the course of the documentary, Narayan’s Galaxy S21 Ultra 5G comes in extra helpful for capturing not only the beauty of the tigers the team manage to encounter, but the other wildlife they come across along the way, too.

Not only is the Galaxy S21 Ultra a smartphone capable of capturing high-quality videos, such as the ‘Eye to Eye With a Tiger’ documentary, but is also the perfect tool for capturing those special moments in everyday life – in top quality.

Take a look at some of the top tips for subject photography as showcased in the ‘Eye to Eye With a Tiger’ film below.

1. Bring Faraway Subjects Right in Front of Your Eyes: Dual-tele Zoom & Space Zoom

With the Galaxy S21 Ultra’s powerful zoom functionality, you can zoom in on your subject to get that close-up shot either 3x, 10x or even 100x,¹ meaning that you’ll never miss a detail even when capturing objects in the distance.

2. Never Miss a Moment When Recording: 8K Video Snap

Thanks to the Galaxy S21 Ultra’s 8K Video Snap feature, you can make sure that unmissable moment you’re recording is captured in both video and picture film for ultimate shareability. While recording, 8K Video Snap lets you capture the scene in front of you in both video and ultra-high-definition photo formats.

3. Adjust Every Detail Your Way: Pro Mode

The Galaxy S21 Ultra’s next-level camera comes with a function that helps even the most amateur of photographers produce high-quality shots – Pro Mode. Pro Mode lets you calibrate your camera’s shutter speed, contrast, saturation, ISO value and more manually, meaning that you can capture near-professional-level photos, all without the need for any external professional help or other equipment.

4. Capture Quality Video Like the Pros – With Just a Smartphone: Pro Video Mode

Not only does the Galaxy S21 Ultra offer a Pro Mode to those looking to capture high-quality photos, it also features the Pro Video function. Pro Video lets you adjust your camera’s resolution to a stunning 8K, as well as manage the camera’s focus to be on your desired subject when shooting and even choose which direction you are recording sound from as you go, so you can be sure that your video recording is as high-quality as Narayan’s during his journey to document the glorious tiger.

¹ 100X Space Zoom includes 10x Hybrid Optic Zoom and 100x digital zoom with AI Super Resolution technology. Zooming in past 10x may cause some image deterioration.

On March 20, Samsung Electronics’ seven campuses in Korea and 31 sales branches around the world joined together to contribute to Earth Hour, a global lights-out campaign from the World Wildlife Fund (WWF). By switching off the lights for one hour, the company hopes to raise awareness about environmental issues and energy inequality, particularly in regions suffering from power shortages.

This is the third year that Samsung has taken part in the initiative, with the company expanding participation in Korea from one to seven campuses. While the WWF event takes place on a Saturday, Samsung chose to conduct its event on a weekday evening in order to minimize CO₂ emissions. The company saved approximately 5.7 tons of CO₂ in the process, which is equivalent to the amount that around 870 30-year-old pine trees can absorb over the course of a year.

In addition to the lights-out campaign, in April the company will deliver 1,200 solar-powered LED lanterns assembled by employee volunteers to regions without electricity, including villages in Vietnam and Malawi. The materials for the lanterns were purchased with money saved by turning out the lights for the campaign and the lanterns are expected to help those in rural villages without electrical power continue their way of life after dark.

Kyungbin Chun, Head of Samsung’s Global CS Center, stated: “We will continue this meaningful campaign to raise awareness on global environmental issues and present the light of hope to regions suffering from power shortages.”

The WWF’s Earth Hour marks its 13^th anniversary this year. The event is held on the last Saturday of March in order to raise awareness about the dangers of climate change and inspire people worldwide to take action for the planet.

Samsung Electronics is making a concerted effort in the United States, Europe and China – markets that are well-equipped with infrastructure for the development and transmission of renewable energy – to increase its use of renewable energy. As part of this effort, Samsung plans to source renewable energy for 100% of the energy used for all of its factories, office buildings, and operational facilities in the United States, Europe and China by 2020. In the medium to long-term, the company will seek to further increase its use of renewable energy around the world.

In line with this commitment, Samsung Electronics has joined the World Wildlife Fund’s (WWF’s) Renewable Energy Buyers’ Principles and the Rocky Mountain Institute’s Business Renewables Center.

In Korea, Samsung Electronics fully supports the government’s national strategic plan to increase the country’s renewable energy use by 20% by 2030. Beginning this year, as an initial commitment, Samsung will additionally install approximately 42,000㎡ of solar panels in Samsung Digital City, its headquarters in Suwon. The company will continue to add approximately 21,000㎡ of solar arrays and geothermal power generation facilities beginning 2019 in its Pyeongtaek campus and 2020 in its Hwaseong campus.

With these efforts in place, Samsung Electronics is positioned to increase its use of renewable energy globally to match the equivalent amount of energy created by an average 3.1GW solar power plant by 2020. This amount of electricity is comparable to the annual energy consumption of about 115,000 four-person Korean households.

As part of its extended strategy, Samsung Electronics will also engage its partners across the supply chain. Beginning next year, Samsung plans to work with its top 100 partner companies to help them set their own renewable energy targets, in partnership with the Carbon Disclosure Project Supply Chain Program, which the company intends to join next year.

“Samsung Electronics is fulfilling its duty as a corporate citizen by expanding and supporting the use of renewable energy. As demonstrated by our expanded commitment, we are focused on protecting our planet and are doing our part as a global environmental steward.” said Won Kyong Kim, Executive Vice President and Head of Global Public Affairs, Samsung Electronics.

“We welcome Samsung Electronics’ declaration to expand the roll-out of renewable energy across its global sites,” said Jochem Verberne, Global Partnerships Director, WWF. “This is an important step and we look forward to working with Samsung on further measures to reduce the company’s climate impact across its value chains.”

Further details regarding the company’s renewable energy plans will be available in the Samsung Electronics Sustainability Report 2018 on June 15.

Rooftop solar panels on the Samsung Advanced Institute of Technology site in Samsung Digital City, Suwon, installed in 2013

As part of Samsung Electronics’ efforts to source renewable energy, solar panels have been installed in parts of Samsung Digital City, Suwon

Beginning 2018, Samsung Electronics will additionally install a total of 63,000 ㎡ of solar arrays and geothermal power generation facilities in its Suwon, Pyeongtaek and Hwaseong campuses

A Samsung sales branch goes dark for the ‘Turn Off Your Light’ campaign.

On March 21, Samsung Electronics’ Digital City in Suwon, Korea and 51 global sales branches joined in the company’s ‘Turn Off Your Light’ campaign, which encourages switching off the lights for one hour to address issues surrounding climate change and electricity inequality.

The campaign was organized to precede the World Wildlife Fund (WWF)’s Earth Hour, which will be held on March 25. This year marks the 11th anniversary of the WWF campaign, which takes place for one hour starting at 8:30 p.m. on the last Saturday of March, and also raises climate change awareness.

Samsung Electronics’ Digital City headquarters in Suwon, Korea goes dark for the ‘Turn Off Your Light’ campaign.

Unlike the WWF event, Samsung elected to kick off its campaign on a weekday evening – to reduce office CO2 emissions – and encouraged employees to raise the issue of climate change at home with their families.

Held under the theme “Electricity I saved and donated to those suffering from electricity shortages,” Samsung’s campaign began at a sales branch in New Zealand, which was followed by branches in Asia, the Middle East, Europe, Africa, Central and South America, and North America respectively. The amount of electric charge saved at these branches will be delivered, along with social welfare donations from Samsung Electronics, to regions in Indonesia that are suffering from electricity shortages.

Samsung’s lights-out campaign led to a reduction of approximately 8,000kg of CO2 emissions and saw the company donate 1,400 LED lanterns to the residents of Tiom, a rural village in Indonesia’s Papua province. Now, Tiom’s residents may feel safer and freer at night without worrying about electricity shortages.

Soon-Sun Shim, Head of Samsung’s Global Customer Satisfaction Center, described the ‘Turn Off Your Light’ campaign as “a meaningful activity that emphasized the fact that we care about the environment and wish to help our neighbors around the world who suffer from electricity shortages.”

“We were able to make a difference with the help of our employees,” Mr. Shim continued. “We will continue to serve as a socially responsible corporate citizen by organizing activities that protect the Earth and help others.”