As Samsung completes 30 years in India, the company stands deeply embedded in the country’s growth story — shaped by Indian talent, strengthened by local manufacturing and driven by innovations designed in India for the world. From transforming everyday experiences in Indian homes to advancing connected living, AI-powered technologies and digital inclusion, Samsung’s journey mirrors India’s own rise as a global innovation hub.

Looking ahead to the next decade, Samsung is entering its next phase of growth in India with a renewed vision — #PoweringInnovationForIndia — reaffirming its commitment to people-centric innovation, India-led R&D and a robust Make-in-India manufacturing ecosystem.

Unveiled by JB Park, President & CEO, Samsung Southwest Asia, the vision focuses on building future-ready technologies through deeper investments in local R&D and design, strengthening partnerships with India’s startup and developer ecosystem, expanding advanced manufacturing capabilities, and enabling the next generation through education, skilling and citizenship initiatives.

With India playing a pivotal role in Samsung’s global innovation roadmap, the company remains aligned with the Government of India, industry partners and communities to help shape a digitally empowered, inclusive and innovation-led future for the nation.

Here is a message from Mr. JB Park to all of Samsung’s consumers, partners and employees across the country, who have walked with Samsung in this journey of 30 successful years, and for whom we will remain the strongest partner in the coming years. Samsung remains committed to #PoweringInnovationforIndia.

JB Park, President & CEO, Samsung Southwest Asia

Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision — #PoweringInnovationforIndia — that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes — through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem — we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology — with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here — from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series — reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Legacy of Leadership

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store — Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

Samsung Electronics today announced it has been recognized by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

• Strengthened AI competitiveness across the company’s business divisions
• Enhanced customer experiences through unified integration across products
• Focused investment in AI-related semiconductors
• Execution of a customer-centric brand strategy

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratization of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

In semiconductors, Samsung has been addressing the growing demand for AI with a comprehensive portfolio across cloud, on-device and physical AI. This includes actively responding with advanced products including HBM, high-capacity DDR5, LPDDR5X and GDDR7.

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Leading the mobile AI era and driving the popularization of AI with Galaxy AI
• Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
• Enhancing customer trust through strengthened privacy and security technologies
• Expanding health services through advanced wearables, Samsung Health enhancements and open collaboration

Networks

• Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
• Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming
• Leading the technical standardization of 6G
• Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

Visual Display

• Solidifying global leadership in TVs, soundbars and gaming monitors
• Innovating viewing with rich AI features based on Vision AI
• Enhancing The Frame and Art Store services to deliver personalized art TV experiences
• Expanding content offerings through partnerships in TV Plus, entertainment, gaming and music

Digital Appliances

• Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
• Providing differentiated convenience and advanced AI experiences through SmartThings integration
• Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance and design

Semiconductor

• Operating a diverse portfolio across cloud, on-device and physical AI applications
• Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS and Auto SSD
• Continuing development and investment in innovative solutions like CMM-D and HBM
• Sharing vision and industry leadership through influential tech events

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognized for its credibility.

Educators proudly displaying their certificates at Samsung’s Galaxy empowered event, a milestone in their journey towards future-ready teaching

Samsung, India’s largest consumer electronics brand, today launched the Mumbai chapter of its Galaxy empowered, a one-of-a-kind community-led programme aimed at transforming classrooms by upskilling teachers, principals, and school administrators with cutting-edge digital tools and modern pedagogies.

Following the successful rollout in New Delhi, where the programme reached over 250 schools and certified more than 2,700 teachers, Galaxy empowered is now expanding its footprint to Mumbai—India’s financial and educational hub—with the ambition to create a lasting impact on the nation’s learning ecosystem.

The Mumbai launch event brought together over 350 teachers and school leaders from 250 schools across Maharashtra and neighbouring states, underscoring the programme’s momentum and the strong demand for professional development among educators.

The event was graced by Shri Mangal Prabhat Lodha, Minister of Skill Development, Entrepreneurship & Innovation, Maharashtra, Shri Vishal V. Sharma, Ambassador and Permanent Representative of India to UNESCO, Paris, and Shri Himanshu Gupta, Secretary, CBSE, alongside senior leaders from Samsung India, education experts, and hundreds of educators representing CBSE, ICSE, IB, IGCSE, and state boards.

“Mumbai represents the spirit of innovation in Indian education. With Galaxy empowered, we are equipping educators with the tools they need to engage students, inspire curiosity, and drive meaningful change in classrooms across the country. Our vision is to empower 20,000 teachers by 2025—and Mumbai is a crucial milestone in that journey,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

Shri Mangal Prabhat Lodha, Minister of Skill Development, Entrepreneurship & Innovation, Maharashtra, applauds Samsung’s Galaxy empowered initiative for upskilling educators

“India is moving forward faster than ever before, and initiatives like Samsung Galaxy empowered reflect our shared commitment to shaping a skilled, future-ready nation. If every individual gives their best, no one can stop India from becoming a Vishva Guru. What Samsung is doing today sets the direction for the way of life we aspire to build. By empowering teachers, we will shape society’s future together, and India will rise to new heights,” said Shri Mangal Prabhat Lodha, Minister of Skill Development, Entrepreneurship & Innovation, Maharashtra.

Empowering Educators, Inspiring Classrooms

Galaxy empowered is designed around three core pillars:

1. AI and Technology Upskilling – Hands-on training through flexible online modules, immersive bootcamps, and digital teaching tools, classroom apps, and virtual environments.

2. Experiential Learning & Certification – In-person workshops, mentorship, and certification support focused on lesson design, teaching innovation, and educator well-being.

3. Peer Networking & Community Building – Teachers gain access to a national network of peers, thought leaders, and Samsung mentors to exchange ideas and build long-term professional growth.

“Through Galaxy empowered, we are helping teachers seamlessly integrate AI and technology into their lessons, enhance engagement, and build classrooms ready for tomorrow. It is not just training—it is a movement,” said Aditya Babbar, Vice President, MX Business, Samsung India.

“Empowering our educators is crucial to transform classrooms and prepare learners for the future. Samsung’s ‘Galaxy empowered’ initiative is a timely effort that supports India’s commitment to inclusive, equitable, and quality education—while aligning with UNESCO’s SDG4 global goals under Education 2030. With 1.5 million schools, 42,000 colleges, about 1100 universities and 10 million teachers, India is the largest educational ecosystem in the democratic world. The NEP is the largest strategic transformation of the education sector. By equipping teachers with digital tools, peer learning communities, and future-ready training, the programme aligns with the NEP, and reinforces India’s leadership in building a resilient and forward-thinking education system. We appreciate Samsung for investing in the teaching community and contributing to this important journey of educational transformation,” said Shri Vishal V. Sharma, Ambassador & Permanent Representative of India to UNESCO, Paris.

No Barriers, Only Opportunities

Teachers experiencing how Samsung can help them use AI and technology to engage students, inspire curiosity, and drive meaningful change in classrooms

Galaxy empowered is a free programme for both educators and institutions. Every participant receives access to exclusive Samsung offers—including special prices on smartphones, tablets, and consumer electronics—along with extended warranties and free insurance options.

“The future of work is set to transform significantly in the coming years, making it imperative for educators to be future-ready. AI can serve as a strategic enabler in enhancing content development, improving assessment processes, and enriching classroom engagement. Generative AI, in particular, offers new opportunities through tailored prompts, content creation, and mapping solutions to specific learning needs. Initiatives like Samsung Galaxy empowered are helping teachers understand AI tools and apply them effectively. At CBSE, we are introducing computational thinking from Class 3 to build logical and creative capabilities from an early age. I commend Samsung’s commitment to teacher empowerment and encourage integrating AI-driven assessments into training,” said Shri Himanshu Gupta, Secretary Central Board of Secondary Education (CBSE).

Join the Movement

Educators across Mumbai are invited to participate in the programme’s upcoming in-person sessions and digital training series.

For registration and more information, visit:

https://www.samsungindiamarketing.com/GalaxyEmpowered/SuperEducators.aspx

(Left to Right) Raju Pullan, Senior Vice President MX Business Samsung India; Abhinav Bindra, Chief Guest and 2008 Olympic Gold Medallist and Aditya Babbar, Vice President MX Business Samsung India

Samsung, India’s largest consumer electronics brand, has announced the launch of “Galaxy empowered”, a one-of-a-kind community-led programme designed to transform education in India by empowering teachers, principals, and administrators in the education sector.

The initiative, launched in the presence of Abhinav Bindra, legendary shooter and 2008 Olympic Gold Medallist, aims to build a culture of innovation and inspire creativity in education by integrating technology into teaching practices. It will prepare teachers for the classrooms of tomorrow through recurring on-ground and online learning events. As a global leader in technology, Samsung is committed to shaping the future of education by creating future-ready classrooms that will help teachers embrace the latest technology and modern pedagogies.

“Galaxy empowered” not only benefits educators but also supports schools in becoming leaders in education innovation. By enhancing teaching practices and creating technology-driven learning environments, schools can position themselves as the institution of choice for parents, improving their reputation and gaining recognition in the community. In addition, the “Galaxy empowered” programme is free for both teachers and schools, ensuring valuable resources for education advancement without any financial barriers.

“With “Galaxy empowered”, we provide teachers the tools to enhance student engagement and create lasting educational impact. By investing in teacher development, Samsung empowers educators to maximize their classroom impact, supporting the backbone of the education system. This initiative aligns with our vision of innovating for a better tomorrow, ensuring education remains at the forefront of innovation and every educator has the resources to succeed,” said Raju Pullan, Senior Vice President, MX Business, Samsung India.

Over 2,700 teachers have been awarded certificates across India via live training sessions since December 2024 under the umbrella of “Galaxy empowered”. The programme aims to empower 20,000 teachers across India by 2025.  For the Delhi phase, Samsung has successfully conducted the “Galaxy empowered” programme in 250 schools. Apart from partnering with Mahattattva Educational Advisory and STTAR for the first phase, specialized trainers and academicians have been appointed to help the teachers through the programme.

“Education lies at the heart of societal progress, and Samsung has recognized the importance of enabling teachers with the right tools and support to harness technology in the classroom. By empowering teachers and education administrators, Samsung is fostering an ecosystem where technology enhances learning, bridges gaps, and shapes the future of education. I believe this initiative will serve as a vital steppingstone in upskilling our educators to deliver better learning experiences on a larger scale,” said Abhinav Bindra, Chief Guest and 2008 Olympic Gold Medallist.

“Samsung’s Galaxy empowered initiative bridges the gaps by providing educators with access to advanced technology, blended learning tools, and a supportive community. Through online and in-person professional development, teachers can effectively integrate technology into their classrooms. By offering hands-on experience with Samsung’s products and tailored resources, we are aiding educators enhance student engagement, streamline tasks, and improve teaching effectiveness.” said Aditya Babbar, Vice President, MX Business, Samsung India.

Raju Dixit, Dr. Biswajit Saha, Dr. Joseph Emmanuel, Mr. Shishir Jaipuria, Ms. Abha Adams, Dr. Natash Mehta and Lt. Gen. Surendra Kulkarni (Retd.)

The “Galaxy empowered” initiative is built on three core pillars — Technology Upskilling, Experiential Learning, and Peer-to-Peer Networking. Whether foundational, preparatory, middle, secondary, or for administrators, “Galaxy empowered” provides targeted support to educators, ensuring that they have the tools they need to succeed in their specific teaching environments.

• Technology Upskilling: Offering flexible online training sessions, physical bootcamps, and a comprehensive library of resources, “Galaxy empowered” enables teachers to integrate the latest digital tools into their classrooms, including gamification strategies, interactive apps, and virtual classrooms.
• Hands-On Training and Certification: Educators will have access to hands-on workshops, mentorship, and certification opportunities to recognize their achievements and build their skills. The programme also includes specialized resources for curriculum and content design, as well as guidance on educator well-being.
• Collaboration and Networking: Teachers will be part of a dynamic community of educators, gaining access to peer-to-peer networking, industry experts, and thought leadership in education through exclusive panels and keynote sessions.

Exclusive Samsung Perks for Educators

Samsung is offering special discounts on a wide range of products, including smartphones, tablets, laptops, and consumer electronics, exclusively for educators and school leaders who participate in the “Galaxy empowered” programme. Additional perks include extended warranties, free insurance, and access to exclusive time-limited deals.

Join the Education Revolution with “Galaxy empowered”

“Galaxy empowered” is a free programme for both educators and schools, providing valuable resources for professional development and educational advancement. By equipping teachers with modern skills and tools, “Galaxy empowered” aims to unlock the full potential of educators and institutions across India.

To learn more about “Galaxy empowered”, enroll in the programme, and access exclusive offers, visit: www.samsung.com/in/galaxy-empowered/.

Team RSP from XLRI Jamshedpur emerged as the national winner

Samsung, India’s largest consumer electronics brand, has announced the winners of the ninth edition of Samsung E.D.G.E. (Empowering Dreams Gaining Excellence), its annual flagship campus programme that offers thousands of brilliant young minds opportunities to showcase their business acumen, strategic thinking, and leadership skills.

This year, over 15,000 students from 40 premier campuses, including top-tier B-schools, engineering colleges, and design schools participated. Some of the country’s brightest students displayed their skills and engaged in insightful exchanges, embodying the spirit of innovation and collaboration. The finale event held in Gurugram, was attended by JB Park, President and CEO, Samsung Southwest Asia and other senior leaders of Samsung India.

“At Samsung, innovation is the cornerstone of everything we do. Through the years, Samsung E.D.G.E. has continually empowered students, offering a platform to showcase their creative solutions for enhanced consumer experience. This year, we were thrilled by the overwhelming response and participation from even more students and campuses, which has been truly inspiring. It was exciting to witness the spirit of innovation and problem-solving thriving in these young minds,” said JB Park, President and CEO, Samsung Southwest Asia.

Team RSP from XLRI Jamshedpur emerged as the national winner. Its innovative strategy to boost consumer engagement impressed the jury. RSP’s idea included the use of brand mascots, geo-targeting, Gen MZ hotspot tagging, and mall activations — all tailored to build deeper consumer connections and drive engagement through innovative, localized, and personalized experiences. The team — Pranjali Bhatia, Siddhartha Dwivedi, Rohan Bhardwaj secured a cash prize of INR 450,000, Samsung’s flagship smartphones and pre-placement offers from Samsung.

Team Chevy67 from XLRI, Jamshedpur claimed the first runners-up position with a strategy for the smart home market. The proposed idea focused on driving adoption and creating an interconnected, future-ready ecosystem that streamlines the user experience globally by guiding them in their purchase journey. The team — Apurvaa Mittal, Chayan Banerjee, Shubham Tripathy were awarded a cash prize of INR 300,000.

Team Chevy67 from XLRI, Jamshedpur claimed the first runners-up position with a strategy for the smart home market

Team Pheonix from the Indian Institute of Foreign Trade, Calcutta finished as the second runner-up.  Their forward-thinking ideas involving ‘Spin to Win’ Smart QR Codes, Infinite Experiences with Sustainable Design, aimed to elevate the brand engagement through experiential retail and sustainability. The core idea was about leveraging innovative marketing and product strategies to create deeper connections with consumers, while ensuring a future-ready experience for a global audience.  The team—Varun Goyal, Umang Jain, and Saksham Jain—was awarded INR 150,000.

Team Pheonix from the Indian Institute of Foreign Trade, Calcutta finished as the second runner-up

This year, while 5713 teams registered for Samsung E.D.G.E., 1432 were selected for the Campus Round, where they constructed executive case summaries through research and ideation. Subsequently, 59 teams advanced to the regional round, submitting, and presenting detailed solutions. Only the top 8 teams from this group progressed to the National round, receiving one-on-one mentorship from Samsung leaders before presenting their final ideas.

Since its inception in 2016, Samsung E.D.G.E. has grown into a first-of-its-kind campus programme in India that allows the country’s finest talent to come forward and exchange meaningful insights to get a head-start in their careers.

Samsung, India’s leading consumer electronics brand, has inaugurated a premium experience store at South Extension (Part II), which is the largest in South Delhi.

This flagship store, located at one of the Capital’s most high-end shopping districts, is designed to provide a unique experience, combining cutting-edge technology with personalized services tailored to meet the diverse needs of tech enthusiasts and everyday consumers.

Covering an expansive area of around 3,400 sq. ft., the Samsung Experience Store will help consumers explore dedicated zones featuring the latest in smartphones, tablets, laptops, audio devices, and the innovative SmartThings ecosystem. Here, customers can see firsthand how Samsung’s connected devices can transform everyday life into smarter, more convenient experiences.

As New Delhi’s fourth premium experience store after Vasant Kunj, Connaught Place and Saket, this store will be a one-stop solution for consumer needs around sales, innovative products and customer service. Samsung has exciting offers for this launch, including the Galaxy Fit3 available for just ₹1,499, and Paytm first membership with rewards worth ₹1,00,000 with select Galaxy device purchases.

“With the launch of our Samsung Experience Store at South Extension (Part II), we are excited to build on the tremendous success of our stores in Vasant Kunj, Connaught Place and Saket. Each of these stores has become a favourite destination for consumers, providing them with immersive technology experiences and exceptional customer service. Our new flagship store, spanning 3,400 sq. ft., is poised to elevate this experience even further by offering innovative zones where customers can interact with the latest Samsung products and explore our SmartThings ecosystem. We are committed to enriching the lives of our customers through technology, and we look forward to building deeper connections with them through these stores,” said Sumit Walia, Vice President, D2C Business, Samsung India.

The store will also provide a seamless omnichannel shopping experience that will help customers browse over 1,200 Samsung products through the Samsung Store+ platform. This innovative solution enables shoppers to access product information in-store and have items delivered directly to their homes.

In addition to immersive product displays, the store will feature the ‘Learn @ Samsung’ initiative, offering a variety of workshops designed to empower consumers, especially millennials and Gen Z with knowledge and skills in using technology effectively. By focusing on local culture and interests, these workshops aim to create a meaningful connection between Samsung and the community.

Moreover, customers can benefit from Samsung Care+ plans for enhanced support of their Galaxy devices. The store is fully equipped to provide after-sales service, including convenient booking for home service calls, reinforcing Samsung’s stringent commitment to customer satisfaction.

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service in India, has announced the launch of Aaj Tak HD and The Lallantop on its portfolio. The partnership between Samsung TV Plus and TV Today Network underscores Samsung’s commitment to deliver top-quality programming and meet the evolving needs of viewers in an increasingly connected world.

TV Today Network’s FAST channel offering from The Lallantop and Aaj Tak HD, will meet audiences’ need for compelling and premium free content on the biggest screen in the house. The connected TV base in India continues to grow as more households opt for internet-enabled smart TV options.

“Our endeavour is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment and more. This partnership with TV Today Network is a testament to that commitment,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.

“We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms. With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems,” said Salil Kumar, CEO – Digital Business, TVTN.

Samsung TV Plus, already delivers more than 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India – all 100% free.

Every year around this time, Samsung Headquarters in Gurugram is bustling with young energy of interns from Top B-Schools in India.  Samsung Newsroom India got chatting with a group of bright interns who had thoughts to share about their internship at Samsung.

Watch the video here:

61 students from premium business schools across the nation have embarked on their summer internship journey at the Samsung’s regional headquarters in Gurugram. This collaboration marks a pivotal moment for the students as they step into the real-world corporate environment, aiming to apply their theoretical knowledge to practical scenarios under the guidance of seasoned professionals at Samsung.

Selected from esteemed institutions such as FMS Delhi, IIFT, IM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Indore, IIM Kozhikode, IIM Lucknow, IIM Mumbai, IIM Ranchi, IIM Trichy, IIM-Indore, JBIMS Mumbai, MDI Gurugram, MICA, NMIMS Mumbai, SCHMHRD, SIBM Pune, TISS Mumbai HRM & LR, XIMB Bhubaneswar, and XLRI Jamshedpur, these students underwent a rigorous selection process to secure coveted spots at IGNITE Programme.

The IGNITE internship programme offers them a unique opportunity to gain firsthand experience in various facets of business operations, ranging from marketing and sales to finance and human resources.

The interns had bright smiles on their faces when they walked into the office, glad that they will be able to experience Samsung’s regional headquarter in Gurugram and bond with the colleagues.

The two-month-long summer internship programme – Samsung IGNITE (Inspiring Growth & Nurturing Interns Towards Excellence) started with a fun-filled two-day induction which involved interacting with the senior leadership at Samsung India.

“IGNITE is all about cultivating the raw talent and we have the highest ever, 61 interns this year which means that IGNITE programme is only getting bigger and better”, said Sameer Wadhawan, Head, Human Resources at Samsung India.

“We are delighted to welcome these bright young minds to our organization as we aim to empower the next generation of business leaders and innovators. These GenZ interns are also future customers who have a different perspective of looking at products, they are keen observers who love sharing their feedback. At Samsung, we encourage this journey of mutual learning,” he added.

The interns are equally excited about the opportunity to work with Samsung. Aryan Mehra, a student from MDI Gurugram and one of the interns, shared his anticipation, saying, “It’s a dream come true to intern with Samsung. I look forward to applying my classroom learnings to real-world challenges and gaining invaluable insights from experts at a company that fosters innovation at every step of its journey. ”

This collaboration between Samsung and top B-schools underscores the importance of bridging the gap between academia and industry, facilitating the seamless transition of students into the corporate world. As the interns embark on this enriching journey, they are poised to not only contribute to Samsung’s success but also emerge as future leaders capable of driving innovation and change in the global business landscape.

One of the interns, Shubhi, a student of SIBM-Pune, is a die-hard Bollywood fan. She loves to meet new people and embrace new cultures.

“I am super excited about the internship because it feels incredible to be a part of company that is so diverse in its culture. I am really looking forward to working with all the other interns who have come from top B-schools all over the country. There is so much to learn here,” she said.

With IGNITE programme, Samsung is delighted to welcome such unprecedented talent that would infuse innovation and creativity to work and effect positive cultural enhancement.