The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,¹ as well as advanced heat pump drying technology that reduces drying time by up to 60%² and energy consumption by up to 75%.³

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer — precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,⁴ the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%⁵ Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra — featuring a suction power of 400W⁶ while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher — equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling — utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.⁷ Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.⁸

Bespoke AI WindFree — creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.⁹

Micro RGB — the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D — immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects¹⁰ — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display — creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE — a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 — comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE — brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

¹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
² Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
³ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.
Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁴ Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁵ Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.
⁶ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.
⁷ As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
⁸ A Wi-Fi connection and Samsung account are required.
⁹ A Wi-Fi connection and Samsung account are required.
¹⁰ 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

The five-year MoU was signed by Kyungyun Roo, Managing Director, SRI-N (3rd from L) and Prof. V. Kamakoti, Director, IIT Madras (3rd from R)

Samsung R&D Institute, Noida (SRI-N) has deepened its industry-academia engagement through an MoU with the Indian Institute of Technology Madras (IIT Madras) to drive collaborative research, accelerate technology development and nurture future-ready talent. The partnership will focus on pioneering advancements in AI for Indian languages, HealthTech and emerging areas such as Generative AI, reinforcing Samsung’s commitment to build a stronger innovation ecosystem aligned with the vision of ‘Make in India’ and ‘Digital India’.

The five-year MoU that was signed by Kyungyun Roo, Managing Director, SRI-N and Prof. V. Kamakoti, Director, IIT Madras, aims to provide a wide range of collaborative activities, including sponsored research projects, consultancy projects, technology licensing, trainings, facility development and sponsorship of student fellowships in future.

“At SRI-N, we are continuously working towards creating technologies that empower people and communities. Our collaboration with IIT Madras marks an important step towards co-creating solutions that are meaningful, inclusive, and future-ready. Together, we aim to enhance the Galaxy AI ecosystem with deeper integration of Indian regional languages and contribute to breaking language barriers across the country. In addition, we are engaging in co-development of emerging technology and enhancement of skill sets,” said Kyungyun Roo, Managing Director, Samsung R&D Institute, Noida.

Prof. V. Kamakoti, Director, IIT Madras, echoed the excitement surrounding this collaboration. “We are proud to partner with SRI-N and this alliance will sponsor revolutionary research and technological development through effective utilization of AI technology. In the fast-changing tech landscape, the MoU will upskill beneficiaries to develop strong connection between theoretical knowledge and practical industry solutions required to mitigate risks and address uncertainty,” he said.

This strategic partnership between Samsung India and IIT Madras adds to SRI-Noida’s growing network of academic collaborations, having already established long-term strategic MoUs with premier institutes including IIT Delhi, IIT Kanpur, IIT Bombay and IIT Ropar. Samsung and these institutes are charting an expansive roadmap toward a smarter, more connected world. By combining industry-scale resources with academic rigor, these partnerships are cultivating a thriving ecosystem for future breakthroughs.

SRI-Noida will sponsor research and development (R&D) projects, which may be conducted at IIT Madras, the company’s premises or through a collaborative arrangement at both locations.

Samsung R&D Institute, Noida (SRI-Noida), has strengthened its commitment to industry-academia collaboration by signing a Memorandum of Understanding (MoU) with the Indian Institute of Technology Bombay (IIT Bombay).

Under this MoU, SRI-Noida and IIT Bombay will explore breakthroughs in artificial intelligence (AI), digital health, and other critical areas. The five-year partnership will facilitate joint research projects, providing IIT Bombay students and faculty an opportunity to collaborate with Samsung engineers.

This approach will not only open newer avenues for the students, but will enhance their industry readiness. In addition, it will equip Samsung engineers with specialized training and certification programmes from IIT Bombay in emerging technologies such as digital health and AI.

The MoU was formally signed by Kyungyun Roo, Managing Director of SRI-Noida, and Prof. Upendra V. Bhandarkar, Associate Dean of Research and Development at IIT Bombay. The event, which took place at IIT Bombay, was attended by faculty members from the Koita Centre for Digital Health (KCDH), including Prof. Ranjith Padinhateeri, Head of KCDH, Prof. Nirmal Punjabi and Dr. Raghavendran Lakshminarayanan.

“This collaboration represents a powerful blend of industry expertise and academic excellence, opening doors for pioneering research, innovation, and talent development. We look forward to working closely with IIT-B’s exceptional faculty and students to drive meaningful advancements and develop solutions that address real-world challenges in the field of Digital health, AI and other emerging technologies. Together, we aim to create an ecosystem of knowledge-sharing and innovation that benefits both our organization and society at large,” said Kyungyun Roo, Managing Director, SRI-Noida.

‘’Today marks an exciting milestone as we formalize our partnership with SRI-Noida. This MoU presents our shared commitment to innovation, knowledge exchange and pursuit of excellence. By working together, we are creating new pathways for students and faculty to engage with industry, advancing research opportunities and contributing to the growth of our communities,” said Prof. Upendra V. Bhandarkar, Associate Dean (R&D), IIT Bombay.

The MoU encourages the publication of joint research papers, promoting knowledge sharing that will drive technological progress and industry-aligned innovation. Through this partnership, Samsung and IIT Bombay are setting the foundation for a sustained exchange of expertise that will push the boundaries of next-generation technologies and inspire future breakthroughs.

Samsung R&D Institute India – Bangalore (SRI-B) has collaborated with Garden City University (GCU), Bangalore to set up a ‘Samsung Student Ecosystem for Engineered Data (SEED) Lab’, providing students and faculty an exciting opportunity to delve into the world of AI/ML and data engineering.

At the lab, students and faculty members of GCU will get hands-on experience through joint projects on emerging cutting-edge tech areas such as Natural Language Understanding, Speech and Text recognition and Machine Learning, with senior engineers at SRI-B.

Samsung has already launched four SEED labs – two each in Karnataka and in Tamil Nadu (VIT- Vellore & VIT- Chennai) earlier, engaging more than 400 students in AI and data-related projects.

“We’re at a time when technology is evolving faster than ever. We are collaborating with the local ecosystem where we strive to develop talent and upskill Indian engineers / linguists, to not only make them industry-ready, but also become the game changers of the future. Our strategic partnership with Garden City University will further advance our efforts and explore new opportunities in creating innovative products for India”, said Mohan Rao Goli, Chief Technology Officer, SRI-B.

The Lab at GCU plans to leverage the capabilities of Linguists in executing AI and Multi-lingual, data-centric projects by building an end-to-end pipeline for data, which includes Text/Speech Data generation in global languages, engineering (curation, labelling, and more), data management and archival.

“Collaboration with industries is crucial for universities to produce the workforce and innovators of the future. Our partnership with Samsung through the SEED (Student Ecosystem for Engineered Data) program aligns perfectly with the ethos of Garden City University. I am confident that this collaboration will greatly benefit our students while also strengthening Samsung’s industry-academia relationships. This marks a significant step forward for both parties”, shared Dr. Joseph V.G., Chancellor, Garden City University.

The SEED Lab, which is a collaborative initiative between SRI-B and GCU for 5 years, is spread across 1,500 sq ft. In its initial phase, the Lab has been equipped with state-of-the-art Infrastructure for the Students to collaborate with Samsung in generating datasets. The lab also has a robust backend infrastructure to store, process, and archive large volumes of data, and can accommodate about 30 people.

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Ambience Mall in New Delhi’s Vasant Kunj. The store will be a one-stop solution for consumer needs around sales and customer service. It will also offer captivating consumer experiences, which includes Samsung SmartThings – a connected device ecosystem and immersive gaming.

Spanning a total area of 1,150 sq. ft., the store is designed with different zones showcasing, smartphones, laptops, gaming & SmartThings, among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get; 2X loyalty points on all transactions above INR 15000 and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer. On purchase of Samsung products worth INR 40000 & above, the first 100 customers will get early bird giveaways.

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 18000 in ecosystem benefits on select items.

“This is our third store in New Delhi, which is a testament to our commitment to increasing our retail touchpoints and connecting directly with our consumers. The new store will be a playground for stellar product experiences clubbed with customer service and will host a series of Galaxy AI workshops that are a part of the ‘Learn @ Samsung’ programme”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Mohali in Punjab. The store will be a one-stop solution for consumer needs around sales and customer service. Situated at CP67 mall, a prime shopping destination, the store will offer captivating experiences to consumers, including its connected device ecosystem – Samsung SmartThings – and host a variety of engaging activities.

Spanning a total area of 1,505 sq. ft., the store is designed to offer consumers immersive zones showcasing, smartphones, laptops, audio, gaming and SmartThings among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get, 2X loyalty points (on all transactions above INR 15000) and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 21000 in ecosystem benefits on select items.

“Witnessing an exhilarating response from consumers in Chandigarh and adjoining markets, we are optimistic that our Mohali store will captivate shoppers just as much. The new store allows consumers to enjoy a holistic product and services experience. There will also be Galaxy workshops conducted under the larger ‘Learn @ Samsung’ programme to drive AI Education”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can also access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.

In January, Samsung R&D Institute India – Bangalore (SRI-B) organized ‘The Startup Collab: #FuelingDeepTech’, where 11 startups, working in the field of Generative AI, Responsible AI, Emotion AI, Visual AI, Quantum and Health, participated with great enthusiasm. The startups pitched their unique product offerings and showcased interactive live demos to a large audience consisting of SRI-B’s R&D teams, leaving them highly motivated and mesmerized.

Employees seized this opportunity to understand the startup offerings and explore potential areas of collaboration with them to influence Samsung’s products and services.

The daylong event featured a leadership address, startup pitches, an interactive demo showcase, and Samsung expert talks.

Mohan Rao, CVP & CTO at SRI-B, addressed a packed audience on how Samsung aligns its efforts with ecosystem partners. During the talk, Mohan Rao emphasized the company’s ‘build vs source’ philosophy and how we endeavor to bring about win-win collaboration opportunities.

“At Samsung, we are deeply committed to open innovation and ecosystem collaboration. Collaboration with startups is a symbiotic relationship where startups bring fresh ideas and agility, while Samsung can offer scale and stability. This also infuses the startup’s entrepreneurial spirit within the organization, fostering a culture of risk-taking and innovation. We look forward to collaborating with promising deep-tech startups and creating ground-breaking innovations”, he shared.

The Open Innovation team, operating under the aegis of the CTO Office, collaborates with both R&D teams and the startup ecosystem to identify and align potential collaboration opportunities. As part of their core responsibilities, this team facilitates incubation, partnerships and potential investments into aligned startups. So far, the team has successfully established 30+ partnerships and made around 12 strategic investments.

Traditionally, discussions around R&D, especially in the early exploration phase, have been limited to product owners, technology leaders, and key decision-makers. However, the Startup Collab: #FuelingDeepTech aims to create a platform that opens up startups to a broader audience within SRI-B. This approach enables the identification of high-impact, innovative, and potentially unexpected use cases across various ABC products, fostering collaboration and driving cutting-edge solutions.

“Open Innovation at SRI-B is at the heart of our New Valley Vision. We strongly believe and encourage building Samsung products and services utilizing the power of our partners and the vibrant startup ecosystem”, shared Dr. Balvinder Singh, Head of the Advanced Research Group & Open Innovation at SRI-B.

The open format of the event allows Samsung and the startups to explore beyond the boundaries of traditional meeting setups, and enables R&D teams to combine the offerings of multiple startups with Samsung products, creating novel concepts and immersive consumer experiences. This unique approach will lead to many fruitful collaborations in the future, ultimately delivering non-linear value to Samsung users.

Samsung’s brand value increased across all business areas in 2023 despite sluggish demand in the global IT industry. According to Interbrand, Samsung Electronics’ evaluation was positively influenced by the following:

• Consistent company-wide improvement of the customer experience based on the “One Samsung” strategy.
• The increased level of connectivity and enhanced gaming experiences through the company’s wide-ranging product portfolio and SmartThings.
• The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
• Consistent actions to strengthen ESG leadership through eco-conscious activities across all product lines.

“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”

Brand Value Driven by SmartThings, Gaming Experience, Industry-Leading Innovations and ESG Leadership

Late last year, Samsung Electronics established the Direct-to-Consumer (D2C) Center under the Global Marketing Office to provide an integrated online and offline experience. The company also has the CX-MDE Center — which is responsible for strengthening the multi-device experience — to increase synergy between products and improve the overall customer experience.

Partnerships were also a major factor that drove Samsung’s brand value over the past year. Based on SmartThings, which provides a unified connectivity experience, Samsung is further strengthening its open partnerships to connect not only its own products but also various third-party devices. In addition, the partnerships with various companies across mobile, tablet, TV, PC and monitor products provide customers with an optimized gaming experience.

Samsung continues to invest in leading future technologies such as 5G/6G, AI and automotive that will enable and empower the consumers of tomorrow. In the semiconductor sector, the company was recognized for its industry-first innovations such as 12nm-class DDR5 DRAM and for actively addressing the promising industries from AI to automotive and advanced mobile devices.

ESG has been a major focal point, as the company’s eco-conscious activities are making an impact. Samsung’s efforts include increasing the usage of recycled materials, such as plastics from discarded fishing nets, glass and aluminum in Galaxy S23 and Galaxy Z Flip5ㆍFold5 series, open licensing of solar cell remote technology used in TVs, working together with Patagonia on the Less Microfiber Filter for washing machines and introducing AI energy mode in SmartThings Energy.

Samsung’s Recognized Efforts in Each Business Division

Mobile

• Camera innovation of the Galaxy S23 series based on customers’ insights
• Launching the “Join the Flip Side” campaign and maintaining its leadership in the foldable phone category
• Strengthening its position in the gaming industry to optimize gaming performance in the Galaxy devices by working with industry leading gaming partners
• Consistently enhancing the accessibility of its products and services, including the “Ambient Sound” feature on the Galaxy Buds
• The Samsung Global Goals app to mobilize the Galaxy community and educate them about ways to support the Global Goals

Networks

• Pioneering 5G innovation through technical leadership such as 5G virtualized Radio Access Network (vRAN) and Open RAN
• Strengthening its position in the 5G industry through strong partnerships with global Tier 1 telecommunications operators
• Communicating the sustainability aspects of Samsung’s 5G network technology

Visual Display

• Consolidating global market leadership through continuous product innovation, including Neo QLED 8K and Micro LED
• Strengthening its position in the gaming industry through innovative products such as the Odyssey Ark, the Samsung Gaming Hub and partnerships with global leading game streaming services
• Enhancing accessibility through Relumino Mode¹ and RNIB (Royal National Institute for Blind People) partnerships

Home Appliances

• Maintaining global leadership in major home appliance categories such as refrigerators and washing machines
• Enhancing user experience throughout product life cycle based on customer insights
• Introducing a new role for home appliances with Bespoke products and winning CES Innovation Award, iF Design Award and more

Semiconductor

• Delivering industry-first innovations, such as 12nm-class DDR5 DRAM and solidifying market leadership
• Strengthening partnerships in high growth areas such as AI and automotive
• Expanding Exynos applications into wearables and 5G
• Enhancing credibility with ISOCELL sensors in flagship smartphones from major manufacturers
• Consistently strengthening ESG communications

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness. It is a brand value evaluation with one of the longest histories in the world and is widely recognized for its credibility.

¹ Relumino Mode: a viewing mode designed to augment the visual capabilities of those with low vision, highlighting specific parts of videos such as contrast, color and sharpness.

Samsung Electronics, a global leader in technology, today announced that its latest technologies have received multiple CES® 2024 Innovation Award honors across a variety of product categories.

These awards mean that Samsung has now been further recognized by the Consumer Technology Association (CTA)® for its commitment to developing products and services that reimagine the future. They also serve as a sign of the positive things to come, with the company being eager to build on its vision for a smarter, more sustainable world and unveil even more epic innovations in the coming year.

Samsung received accolades across its various product categories, including Mobile, TV, Audio, Projectors, Monitors and Home Appliances. This recognition exemplifies how — from groundbreaking developments in foldable smartphones, to the ways it helps people live more sustainable lives — Samsung is pushing the boundaries of what’s possible and providing more connected, customized and convenient experiences for its customers.

CES® 2024, the world’s largest and most influential technology event, will take place Jan. 9-12 in Las Vegas, Nevada.

Highlighted Innovation Awards Honorees:

Galaxy Z Fold5 for both Digital Imaging/Photography and Mobile Devices, Accessories & Apps – Samsung Galaxy Z Fold5 boasts an unrivaled foldable experience with pro-grade camera capabilities and more powerful and intelligent performance — packed into our thinnest Galaxy Fold design ever, thanks to our redesigned Flex Hinge.

Folded or unfolded, Galaxy Z Fold5 shines as the essential companion to work and play. Simply switch between your presentation, notes and calendar with our streamlined Multi Window experience. Or set up at your desk for a PC-like experience with Taskbar. You can also capture hands-free photos from creative angles with FlexCam.

Galaxy Watch6 series for Fitness & Sports – The new Galaxy Watch6 and Galaxy Watch6 Classic provide personalized health guidance, a purposeful design and an enhanced mobile experience for a more informed and healthier self — all with easier access right from the wrist.

Delivering on a commitment to democratize advanced health monitoring and fitness tools, Galaxy Watch6 series is packed with holistic health offerings and powerful performance, from sleep and fitness coaching to nutritional insights. It’s part of Samsung’s philosophy to provide new and convenient ways to help users gain a better understanding of their health and fitness — and take action.

Galaxy Buds FE for Headphones & Personal Audio – Samsung Galaxy FE devices incorporate user feedback into their design and performance to provide great features at a great value. Galaxy Buds FE continue that tradition with many of the latest Galaxy innovations for less.

The listening experience with Galaxy Buds FE features excellent sound with powerful bass, as well as advanced Active Noise Cancelling (ANC) and clearer calls. With the ergonomic design and different sizes of ear tips and wingtips, Galaxy Buds FE fit comfortably and securely, while pairing seamlessly with other Samsung devices including smartphone, tablet, PC and even TV for everyday use at a great price.

Samsung Health for Mobile Devices, Accessories & Apps – Samsung is devoted to providing users with innovative new tools that enhance their lives. With Samsung Health, users can take advantage of groundbreaking new health features on the Galaxy Watch series offering wellness insights like never before.

Samsung Health delivers a more personalized, intuitive health experience, for a healthier self. That includes a real-time analysis of your running, always-on safety features, and tailored sleep coaching. Regardless of your wellness goals, Samsung Health is designed to help you meet them with detailed and actionable insights.

Samsung Food  – The recently launched Samsung Food utilizes advanced AI technology to optimize the benefits users get from Samsung apps, smart home appliances and devices — and was accordingly honored in the AI category. The app is powered by Samsung’s cutting-edge Food AI and works in conjunction with Samsung SmartThings Cooking and Samsung Family Hub+ refrigerators. Highlight features include personalized recipe recommendations based on the user’s dietary goals and activity levels and access to various cooking communities where users can share recipes and tips.

SmartThings Energy – Recognized in the Smart Home category, SmartThings Energy lets users take more control of their carbon footprints and lower their monthly energy bills. It offers AI Energy Mode, which monitors the energy usage of connected appliances and automatically optimizes their operation to reduce consumption, and the new Carbon Intensity Awareness feature, which provides insight into local energy production and carbon intensity. It can also automatically adjust devices enrolled in Demand Response programs, helping users to earn cash rewards and savings during high energy consumption periods.

Less Microfiber Filter – Earning recognition in the Sustainability category, the Less Microfiber Filter is an external washing machine filter that can reduce the release of microfibers during laundry cycles. Running a washing machine four times per week with the filter can reduce the amount of microfibers equivalent to eight 500ml plastic bottles per year.1 With built-in Wi-Fi, users can check the filter’s status on the SmartThings app and even receive alerts for cleaning or replacement.

Exynos Connect U100 – Recognized in the Embedded Technologies category, Samsung’s Exynos Connect U100 is an ultra-wideband (UWB) solution that provides highly accurate distance and location information for mobile, automotive and IoT devices.

Utilizing both time of arrival (ToA) and 3D angle of arrival (AoA) measurements, the Exynos Connect U100 achieves single-digit centimeter accuracy and under five degree precision. This makes it particularly suitable for tracking locations in challenging indoor environments as well as for AR and VR applications that require precise real-time tracking of moving people.

1 Tested at Ocean Wise Plastics Lab on the WW90T734DWH model (using Synthetic cycle, approximately 2kg load of synthetic textile laundry) comparing the amount of microfiber released with and without the Less Microfiber Filter installed. The amount is calculated by filtering drain water through a 50um filter. One wash cycle’s reduction amount of 0.627g is based on a 5kg load (0.125g/kg x 5kg). Annual reduction amount (132g) is calculated based on 210 cycles (4 times a week, 52 weeks) and 5kg load on each cycle. 500㎖ bottle weight (15.4g) is based on the Korea Ministry of Environment’s guideline on plastic bottle.

Samsung Electronics, a global leader in technology, announced today that 46 of its new products and service innovations have received CES^® 2023 Innovation Award honors, including three Best of Innovation Honorees from the Consumer Technology Association (CTA)^®. The annual program honors outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honored across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customizable experience for consumers while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes, having a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while lowering the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honorees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories and Software & Mobile Apps categories. Several of these honorees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honoree in Computer Peripherals & Accessories, Video Displays and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organizer of CES — recognized worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from January 5 to 8 in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honoree:

Samsung S3B512C Security Chip — As a Best of Innovation Honoree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the cybersecurity industry’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honorees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition — As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customization than its predecessor. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognized in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customization with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 — Honored in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s top-of-the-line performance, upgraded camera and groundbreaking design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro — Both Galaxy Watch5 and Galaxy Watch5 Pro were recognized in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the groundbreaking BioActive Sensor, the Galaxy Watch5 series empower users with the most complete picture of their health-related insights yet.

Samsung Wallet — With its reputation as an all-in-one, go-everywhere app, Samsung Wallet was recognized in the Software & Mobile Apps category. It combines Samsung Pass, Samsung Pay and more to provide Galaxy users a new and simple way to keep all their digital essentials in one place — from bank cards and digital keys to travel passes, driver’s licenses and student IDs. With the integration of platforms, such as SmartThings and Samsung Knox, the program offers a secure and refined interface and one-swipe access to your important digital items and information.

Bespoke AI Laundry — Samsung’s Bespoke AI Laundry products were recognized for its innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognized in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognized in the Home Appliance category. Bespoke AI Washer automatically identifies fabric types and dirt levels, optimizing its performance accordingly while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimize drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalized experience, and the laundry pair has a range of color choices to help inspire more ways to customize home laundry spaces.

SmartThings Energy — Recognized in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

Samsung 990 PRO with Heatsink SSD 2TB — As an Innovation Awards Honoree in the Computer Peripherals & Accessories category, the Samsung 990 PRO with Heatsink SSD 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers lightning-fast speeds for faster loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximizes the cooling effects to prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991) — This breakthrough advancement provides the industry’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features the highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design while functioning safely in even the most in-climate weather (-40’C to 105’C).

Samsung 512GB CXL Memory Expander — Recognized in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor — especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package — In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honored in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor — As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honored in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras for greater design convenience and 200 megapixels that deliver the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables — Recognized in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.