Samsung is strengthening its enterprise business in India by advancing AI-powered, connected ecosystem solutions designed to help organisations reimagine operations through intelligent, integrated and secure technologies.

Building on its strong presence across consumer electronics and displays, Samsung is extending its capabilities beyond devices to deliver end-to-end solutions that enable businesses to transition towards adaptive, data-driven environments.

Samsung’s Business Experience Studios (BES) in Gurugram and Mumbai serve as live demonstration platforms, bringing together deep capabilities across devices, displays, mobility, AI platforms and Knox security. Moving beyond product-led conversations, BES enables enterprises to experience how connected ecosystems can drive efficiency, personalisation and scalability in real-world settings.

“At Samsung, we believe the future of enterprise lies in AI-powered, connected ecosystems that move beyond standalone devices to intelligent, adaptive environments. Our strength as a technology company uniquely positions us to bring together hardware, software, platforms and security into a seamless, integrated framework. This enables businesses to accelerate digital transformation, unlock operational agility and deliver more personalised, data-driven experiences at scale,” said Puneet Sethi, Head, Enterprise Business, Samsung India.

At BES, Samsung showcases real-world use cases across key sectors including retail, banking and financial services (BFSI), healthcare, education and hospitality, demonstrating how AI-led, connected ecosystems address industry-specific challenges—from immersive customer engagement in retail to secure interactions in BFSI, connected care and digital learning environments.

The BES also serves as a co-creation hub where Samsung collaborates with partners and enterprises to design tailored solutions, enabling faster deployment and stronger outcomes.

As it marks 30 years in India, Samsung’s strength lies in delivering end-to-end integrated ecosystems by combining hardware, software, platforms and security into a cohesive, interoperable and scalable framework. The company is working with a broad spectrum of enterprises across private and public sector projects aligned with India’s digital transformation, while continuing to deepen engagement across industry verticals.

With India emerging as a key market for innovation and digital adoption, Samsung remains committed to driving long-term growth across both consumer and enterprise segments through advanced technology, local innovation and strong ecosystem partnerships.

Rooted in Samsung’s Open Innovation vision, the SMA programme aims to bridge the gap between deep-tech startups and Samsung’s global mobile ecosystem, enabling breakthrough innovations across millions of devices worldwide.

In its latest edition, SMA invites startups from India to collaborate with Samsung in shaping the future of mobile experiences. Since its inception, Samsung’s Open Innovation initiative has focused on combining external innovation with in-house R&D to deliver differentiated consumer experiences. With dedicated charters spanning integrated partnerships, strategic investments, and startup incubation, SMA plays a critical role in identifying and nurturing high-potential startups.

Launched in India in 2023, SMA introduced a dedicated grant funding model of up to $50,000 with no equity for Proof-of-Concept (PoC) development, enabling startups to validate and scale their innovations within Samsung’s ecosystem. Under this model, Samsung does not take any equity or ownership in the startups for ideas developed through the programme.

“SMA reflects our deep commitment to open innovation, bringing together startup ingenuity and Samsung’s global R&D strength to co-create the future of mobile experiences. We aim to build long-term partnerships that not only accelerate innovation but also translate bold ideas into impactful solutions at global scale,” said Mohan Rao Goli, Managing Director and CVP, Samsung R&D Institute India, Bangalore.

“Through SMA, we focus on partnering with startups that demonstrate strong cultural and technological synergy. We aim to integrate the best of external innovation with Samsung’s R&D expertise to shape the future of mobile experiences,” said Kyungyun Roo, Managing Director, Samsung R&D Institute India, Noida

Focus Areas for 2026

SMA continues to adopt a broad and inclusive innovation lens, encouraging startups to apply across a wide range of categories, including AI, XR, Security, Health, Camera, Audio, wearables, and other Samsung mobile-related domains.

The programme is designed to foster cutting-edge solutions that can seamlessly integrate into Samsung’s mobile ecosystem, enhancing user experiences across devices and platforms.

Programme Structure & Timeline

The programme follows a structured, multi-stage evaluation and incubation process:

* Application Submission (April – June 30): Startups submit a detailed 6-month PoC proposal outlining innovation, feasibility, and impact

* Application Review (July): Proposals evaluated by Samsung’s expert panel

* Pitch Day (September): Shortlisted startups present to a jury of Samsung leaders

* Final Selection: Announced post Pitch Day

* Programme Commencement (October): Selected startups begin incubation with funding and mentorship

* PoC Demo Day: Culminates in a final showcase with potential pathways to commercialization, partnerships, or investment.

For India, applications can be submitted at startup.connect@samsung.com

Participants in Samsung Mobile Advance (SMA) benefit from:

* Grant funding (no equity by Samsung) to build Proof-of-Concepts

* Mentorship from Samsung’s global experts and talent network

* Access to Samsung’s product ecosystem and distribution scale

* Opportunities for strategic partnerships and investments

* Long-term collaboration within Samsung’s innovation ecosystem

Over the past few years, Samsung has actively collaborated with startups across domains such as voice intelligence, 4D modelling, and security, demonstrating SMA’s commitment to co-creating impactful, real-world solutions.

With the 2026 edition of SMA, Samsung R&D Institute, Bangalore and Samsung R&D Institute, Noida reaffirm their commitment to empowering startups, accelerating innovation, and shaping the future of mobile technology through meaningful partnerships.

Startups building transformative technologies for the mobile ecosystem are invited to apply before June 30, 2026, and be part of Samsung’s global innovation journey.

Every year, Samsung opens its doors to some of the brightest young minds in the country through Samsung IGNITE, a summer internship programme designed to nurture talent, inspire innovation, and shape future leaders.

This year’s cohort brings together students from 18 of India’s most prestigious institutions, representing diverse disciplines, perspectives, and aspirations — all united by a shared passion to create meaningful impact through technology.

The latest batch of IGNITE interns comes from institutions including NMIMS, IIFT Delhi, SIBM Pune, SP Jain, SCMHRD, IIM Trichy, IIM Indore, IIM Kozhikode, IIM Ahmedabad, IIM Mumbai, MDI Gurgaon, XLRI, FMS, IIM Lucknow, IIM Bangalore, JBIMS, IIT Delhi DoMS, and IIM Calcutta.

From day one, the experience has been designed to help interns not only understand Samsung’s business but also feel part of a larger purpose — building technology that simplifies lives and empowers communities.

For many interns, the first interaction with Samsung’s innovation ecosystem has been truly memorable.

“Samsung IGNITE to me feels like a dream. I was looking forward to seeing the office — and now that I am here, it feels surreal. The Business Experience tour was amazing and I was awestruck by the incredible products Samsung has built. This has made me even more excited to be part of this community and contribute meaningfully,” said Rukaiya Bano from IIM Mumbai.

Experiencing innovation up close has left many inspired by the scale of Samsung’s vision and the possibilities that lie ahead.

“Three has always been my lucky number, so joining Samsung IGNITE felt like fate at play. Experiencing the scale and innovation of one of the world’s leading electronics companies, especially at the Business Experience Store, has been incredibly fascinating. I’m truly grateful for the opportunity and excited for all that lies ahead,” said Monica Makkuva from IIM Ahmedabad.

The carefully curated onboarding journey introduces interns to Samsung’s culture, values, and diverse business verticals, ensuring that learning begins from the very first day.

“The onboarding experience was smooth and thoughtfully designed, helping us understand different business verticals and Samsung’s values. I am excited to contribute to Samsung’s mission of providing ease, care and security to consumers through technology,” said Vasu Goyal from XLRI.

Across locations, the warmth of Samsung’s people has played a key role in helping interns feel welcomed and empowered.

“The people team members I met were extremely welcoming, and all necessary facilities were provided quickly. The project I have been assigned relates closely to real business scenarios, and I am excited to learn deeply and contribute meaningfully,” said Ganapathy Raman Sriram from IIM Trichy.

For many, the opportunity to work on meaningful projects early on has helped build confidence and a sense of belonging.

“The support and trust shown by everyone has made me feel comfortable, confident and valued. With meaningful projects assigned early on, I can already see strong learning and growth opportunities ahead,” said Dhruv Rawat from IIM Mumbai.

At its core, Samsung IGNITE is more than an internship programme — it is a platform for curiosity, collaboration and real-world problem solving. By bringing together students from leading management and technology institutes, Samsung continues to invest in building a strong talent pipeline for the future.

“At Samsung, we believe innovation begins with people. Through IGNITE, we aim to create an environment where young talent can explore ideas, challenge perspectives, and work on real business problems that create meaningful impact. The energy, curiosity and fresh thinking that these interns bring inspires all of us, and we are proud to be part of their growth journey.”

As these young professionals begin their journey with Samsung, they carry with them not just projects and learning experiences, but also the confidence that their ideas can shape the future of technology,” Rishabh Nagpal, Head of People Team, Samsung India.

Through programmes like IGNITE, Samsung continues to reaffirm its commitment to nurturing future leaders who will create solutions that bring ease, care and security to consumers around the world.

The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organized by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo was recognized with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability. It also delivers exceptional energy efficiency, with the wash cycle being 20% more efficient than the A-grade standard,¹ as well as advanced heat pump drying technology that reduces drying time by up to 60%² and energy consumption by up to 75%.³

The Movingstyle Redefines Portable Display

The Movingstyle, a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector, The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction, which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+ is the world’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust color for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI, it enables users to experience a new level of creativity, while its 14.6-inch 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimized Galaxy AI for larger screens, maximizing the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer — precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,⁴ the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%⁵ Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra — featuring a suction power of 400W⁶ while reducing overall weight, it is the world’s most powerful stick vacuum cleaner. It also supports AI Cleaning 2.0, which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognizes floor types such as wood, carpet and mats, as well as room structures like corners and walls.

Bespoke AI Dishwasher — equipped with AI Wash, which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analyzing soil levels throughout the wash and rinse cycles adjusting water temperature and duration for maximum efficiency. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling — utilizes two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognize up to 37 fresh food items and 50 processed foods.⁷ Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.⁸

Bespoke AI WindFree — creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyzes user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.⁹

Micro RGB — the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-color local dimming. It also achieves 100% of the BT.2020 color gamut and has earned VDE certification for its Micro RGB precision color.

Odyssey 3D — immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects¹⁰ — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display — creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE — a gateway to the latest Galaxy AI experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit, as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 — comes with an edge-to-edge FlexWindow that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief deliver helpful, personalized information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE — brings a larger speaker that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC reduces ambient noise, creating a more immersive listening experience, and Crystal Clear Call technology uses an advanced pre-trained machine learning model to isolate the user’s voice.

¹ Based on internal testing of energy efficiency of household washing machines according to Regulation (EU) 2019/2016. 18kg washer model comes with 20 percent more energy efficiency (38.9 EEI) than the conventional A-rated energy efficiency class (52 EEI).
² Based on internal testing of the cycle time when drying an IEC 3kg load with Cotton cycle. Results: Bespoke AI Laundry Combo model with a heat pump= 78 minutes vs. combo model with a condenser = 202 minutes, which is a reduction of 60%. Individual results may vary based on actual load contents.
³ Based on internal testing and verified by KATRI (Korea Apparel Testing Research Institute) of the cycle energy consumption when drying an IEC 3kg load with Cotton cycle.
Results: BESPOKE AI Laundry Combo model with a heat pump (WD21B6400KV) = 0.8kWh vs.  WD21B6400KV/** combo model with a condenser = 3.6kWh, which is a reduction of 75%. Individual results may vary based on actual load contents.
⁴ Based on Samsung internal testing. 9kg model energy consumption is EEI 18.2, which is 65% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9kg models). Energy ratings tested with Eco 40-60 program, 65% savings tested with the Eco 40-60 program.
⁵ Based on Samsung internal testing. Applicable WF90F series models are 55% more efficient than A energy efficiency class limit requirement under Regulation (EU) No 2019/2014.
⁶ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the handheld part of the stick vacuum cleaner (with no brush) in Jet mode when the dustbin is empty, and a large capacity battery that is fully charged (VCA-SBTC97, 3970mAh). Lasts up to 1 min. Recognized as the most powerful in the world as of the release date of the press release.
⁷ As of April 2025, AI Vision Inside can recognize 37 food items, such as fresh fruits and vegetables. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognizes packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.
⁸ A Wi-Fi connection and Samsung account are required.
⁹ A Wi-Fi connection and Samsung account are required.
¹⁰ 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled.

The five-year MoU was signed by Kyungyun Roo, Managing Director, SRI-N (3rd from L) and Prof. V. Kamakoti, Director, IIT Madras (3rd from R)

Samsung R&D Institute, Noida (SRI-N) has deepened its industry-academia engagement through an MoU with the Indian Institute of Technology Madras (IIT Madras) to drive collaborative research, accelerate technology development and nurture future-ready talent. The partnership will focus on pioneering advancements in AI for Indian languages, HealthTech and emerging areas such as Generative AI, reinforcing Samsung’s commitment to build a stronger innovation ecosystem aligned with the vision of ‘Make in India’ and ‘Digital India’.

The five-year MoU that was signed by Kyungyun Roo, Managing Director, SRI-N and Prof. V. Kamakoti, Director, IIT Madras, aims to provide a wide range of collaborative activities, including sponsored research projects, consultancy projects, technology licensing, trainings, facility development and sponsorship of student fellowships in future.

“At SRI-N, we are continuously working towards creating technologies that empower people and communities. Our collaboration with IIT Madras marks an important step towards co-creating solutions that are meaningful, inclusive, and future-ready. Together, we aim to enhance the Galaxy AI ecosystem with deeper integration of Indian regional languages and contribute to breaking language barriers across the country. In addition, we are engaging in co-development of emerging technology and enhancement of skill sets,” said Kyungyun Roo, Managing Director, Samsung R&D Institute, Noida.

Prof. V. Kamakoti, Director, IIT Madras, echoed the excitement surrounding this collaboration. “We are proud to partner with SRI-N and this alliance will sponsor revolutionary research and technological development through effective utilization of AI technology. In the fast-changing tech landscape, the MoU will upskill beneficiaries to develop strong connection between theoretical knowledge and practical industry solutions required to mitigate risks and address uncertainty,” he said.

This strategic partnership between Samsung India and IIT Madras adds to SRI-Noida’s growing network of academic collaborations, having already established long-term strategic MoUs with premier institutes including IIT Delhi, IIT Kanpur, IIT Bombay and IIT Ropar. Samsung and these institutes are charting an expansive roadmap toward a smarter, more connected world. By combining industry-scale resources with academic rigor, these partnerships are cultivating a thriving ecosystem for future breakthroughs.

SRI-Noida will sponsor research and development (R&D) projects, which may be conducted at IIT Madras, the company’s premises or through a collaborative arrangement at both locations.

Samsung R&D Institute, Noida (SRI-Noida), has strengthened its commitment to industry-academia collaboration by signing a Memorandum of Understanding (MoU) with the Indian Institute of Technology Bombay (IIT Bombay).

Under this MoU, SRI-Noida and IIT Bombay will explore breakthroughs in artificial intelligence (AI), digital health, and other critical areas. The five-year partnership will facilitate joint research projects, providing IIT Bombay students and faculty an opportunity to collaborate with Samsung engineers.

This approach will not only open newer avenues for the students, but will enhance their industry readiness. In addition, it will equip Samsung engineers with specialized training and certification programmes from IIT Bombay in emerging technologies such as digital health and AI.

The MoU was formally signed by Kyungyun Roo, Managing Director of SRI-Noida, and Prof. Upendra V. Bhandarkar, Associate Dean of Research and Development at IIT Bombay. The event, which took place at IIT Bombay, was attended by faculty members from the Koita Centre for Digital Health (KCDH), including Prof. Ranjith Padinhateeri, Head of KCDH, Prof. Nirmal Punjabi and Dr. Raghavendran Lakshminarayanan.

“This collaboration represents a powerful blend of industry expertise and academic excellence, opening doors for pioneering research, innovation, and talent development. We look forward to working closely with IIT-B’s exceptional faculty and students to drive meaningful advancements and develop solutions that address real-world challenges in the field of Digital health, AI and other emerging technologies. Together, we aim to create an ecosystem of knowledge-sharing and innovation that benefits both our organization and society at large,” said Kyungyun Roo, Managing Director, SRI-Noida.

‘’Today marks an exciting milestone as we formalize our partnership with SRI-Noida. This MoU presents our shared commitment to innovation, knowledge exchange and pursuit of excellence. By working together, we are creating new pathways for students and faculty to engage with industry, advancing research opportunities and contributing to the growth of our communities,” said Prof. Upendra V. Bhandarkar, Associate Dean (R&D), IIT Bombay.

The MoU encourages the publication of joint research papers, promoting knowledge sharing that will drive technological progress and industry-aligned innovation. Through this partnership, Samsung and IIT Bombay are setting the foundation for a sustained exchange of expertise that will push the boundaries of next-generation technologies and inspire future breakthroughs.

Samsung R&D Institute India – Bangalore (SRI-B) has collaborated with Garden City University (GCU), Bangalore to set up a ‘Samsung Student Ecosystem for Engineered Data (SEED) Lab’, providing students and faculty an exciting opportunity to delve into the world of AI/ML and data engineering.

At the lab, students and faculty members of GCU will get hands-on experience through joint projects on emerging cutting-edge tech areas such as Natural Language Understanding, Speech and Text recognition and Machine Learning, with senior engineers at SRI-B.

Samsung has already launched four SEED labs – two each in Karnataka and in Tamil Nadu (VIT- Vellore & VIT- Chennai) earlier, engaging more than 400 students in AI and data-related projects.

“We’re at a time when technology is evolving faster than ever. We are collaborating with the local ecosystem where we strive to develop talent and upskill Indian engineers / linguists, to not only make them industry-ready, but also become the game changers of the future. Our strategic partnership with Garden City University will further advance our efforts and explore new opportunities in creating innovative products for India”, said Mohan Rao Goli, Chief Technology Officer, SRI-B.

The Lab at GCU plans to leverage the capabilities of Linguists in executing AI and Multi-lingual, data-centric projects by building an end-to-end pipeline for data, which includes Text/Speech Data generation in global languages, engineering (curation, labelling, and more), data management and archival.

“Collaboration with industries is crucial for universities to produce the workforce and innovators of the future. Our partnership with Samsung through the SEED (Student Ecosystem for Engineered Data) program aligns perfectly with the ethos of Garden City University. I am confident that this collaboration will greatly benefit our students while also strengthening Samsung’s industry-academia relationships. This marks a significant step forward for both parties”, shared Dr. Joseph V.G., Chancellor, Garden City University.

The SEED Lab, which is a collaborative initiative between SRI-B and GCU for 5 years, is spread across 1,500 sq ft. In its initial phase, the Lab has been equipped with state-of-the-art Infrastructure for the Students to collaborate with Samsung in generating datasets. The lab also has a robust backend infrastructure to store, process, and archive large volumes of data, and can accommodate about 30 people.

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Ambience Mall in New Delhi’s Vasant Kunj. The store will be a one-stop solution for consumer needs around sales and customer service. It will also offer captivating consumer experiences, which includes Samsung SmartThings – a connected device ecosystem and immersive gaming.

Spanning a total area of 1,150 sq. ft., the store is designed with different zones showcasing, smartphones, laptops, gaming & SmartThings, among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get; 2X loyalty points on all transactions above INR 15000 and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer. On purchase of Samsung products worth INR 40000 & above, the first 100 customers will get early bird giveaways.

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 18000 in ecosystem benefits on select items.

“This is our third store in New Delhi, which is a testament to our commitment to increasing our retail touchpoints and connecting directly with our consumers. The new store will be a playground for stellar product experiences clubbed with customer service and will host a series of Galaxy AI workshops that are a part of the ‘Learn @ Samsung’ programme”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.

Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Mohali in Punjab. The store will be a one-stop solution for consumer needs around sales and customer service. Situated at CP67 mall, a prime shopping destination, the store will offer captivating experiences to consumers, including its connected device ecosystem – Samsung SmartThings – and host a variety of engaging activities.

Spanning a total area of 1,505 sq. ft., the store is designed to offer consumers immersive zones showcasing, smartphones, laptops, audio, gaming and SmartThings among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

Consumers coming into the store will get, 2X loyalty points (on all transactions above INR 15000) and Galaxy Fit3 at INR 1999 with select Galaxy devices as a limited period offer

In addition, consumers can also avail always-on special benefits such as up to 22.5% cashback on leading banks, student benefits of up to 10% on smartphones, laptops and smartwatches, and up to INR 21000 in ecosystem benefits on select items.

“Witnessing an exhilarating response from consumers in Chandigarh and adjoining markets, we are optimistic that our Mohali store will captivate shoppers just as much. The new store allows consumers to enjoy a holistic product and services experience. There will also be Galaxy workshops conducted under the larger ‘Learn @ Samsung’ programme to drive AI Education”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can also access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.

In January, Samsung R&D Institute India – Bangalore (SRI-B) organized ‘The Startup Collab: #FuelingDeepTech’, where 11 startups, working in the field of Generative AI, Responsible AI, Emotion AI, Visual AI, Quantum and Health, participated with great enthusiasm. The startups pitched their unique product offerings and showcased interactive live demos to a large audience consisting of SRI-B’s R&D teams, leaving them highly motivated and mesmerized.

Employees seized this opportunity to understand the startup offerings and explore potential areas of collaboration with them to influence Samsung’s products and services.

The daylong event featured a leadership address, startup pitches, an interactive demo showcase, and Samsung expert talks.

Mohan Rao, CVP & CTO at SRI-B, addressed a packed audience on how Samsung aligns its efforts with ecosystem partners. During the talk, Mohan Rao emphasized the company’s ‘build vs source’ philosophy and how we endeavor to bring about win-win collaboration opportunities.

“At Samsung, we are deeply committed to open innovation and ecosystem collaboration. Collaboration with startups is a symbiotic relationship where startups bring fresh ideas and agility, while Samsung can offer scale and stability. This also infuses the startup’s entrepreneurial spirit within the organization, fostering a culture of risk-taking and innovation. We look forward to collaborating with promising deep-tech startups and creating ground-breaking innovations”, he shared.

The Open Innovation team, operating under the aegis of the CTO Office, collaborates with both R&D teams and the startup ecosystem to identify and align potential collaboration opportunities. As part of their core responsibilities, this team facilitates incubation, partnerships and potential investments into aligned startups. So far, the team has successfully established 30+ partnerships and made around 12 strategic investments.

Traditionally, discussions around R&D, especially in the early exploration phase, have been limited to product owners, technology leaders, and key decision-makers. However, the Startup Collab: #FuelingDeepTech aims to create a platform that opens up startups to a broader audience within SRI-B. This approach enables the identification of high-impact, innovative, and potentially unexpected use cases across various ABC products, fostering collaboration and driving cutting-edge solutions.

“Open Innovation at SRI-B is at the heart of our New Valley Vision. We strongly believe and encourage building Samsung products and services utilizing the power of our partners and the vibrant startup ecosystem”, shared Dr. Balvinder Singh, Head of the Advanced Research Group & Open Innovation at SRI-B.

The open format of the event allows Samsung and the startups to explore beyond the boundaries of traditional meeting setups, and enables R&D teams to combine the offerings of multiple startups with Samsung products, creating novel concepts and immersive consumer experiences. This unique approach will lead to many fruitful collaborations in the future, ultimately delivering non-linear value to Samsung users.