Samsung Electronics today held the final session in its CES 2026 Tech Forum series, “The Human Side of Tech: Designing a Future Worth Living,” at Samsung’s The First Look space at The Wynn Las Vegas. The panel, moderated by Debbie Millman, host of “Design Matters,” featured Samsung Chief Design Officer Mauro Porcini and industry-leading designers Karim Rashid and Fabio Novembre.

With minimalism having defined the visual language of the tech industry for the past two decades, this panel of designers convened by Samsung asked: What comes next? Together, the panelists explored how warmer, more expressive and emotionally resonant technology can shape meaningful experiences in today’s AI era, while also charting a path forward for the industry.

Design as an Act of Love

The session covered a shared view on the purpose of design as fundamentally people-first. “In recent years, design in tech has been somewhat uniform,” said moderator Debbie Millman. “Compared to other industries, the uniformity in the world of tech is an anomaly. So what if we were to extend technology beyond specifications and functionality?”

 

Samsung is currently addressing this question by introducing meaning beyond products by focusing on how technology fits into people’s lives, experiences and needs. The panelists discussed the growing importance of this mindset in the current landscape in which traditional barriers to entry such as access to tools, scale and technical capability continue to diminish.

 

The Human Side of Tech

The discussion highlighted technology’s role in making intention, care and humanity visible in everyday life. Panelists noted that technology should help people recognize the thoughtfulness embedded in the products they invite into their homes and routines.

 

In this context, Samsung Chief Design Officer Mauro Porcini shared Samsung’s design purpose: to enrich the quality of people’s lives through meaningful technology designed for humanity. He outlined the company’s commitment to help people live longer, live better, live louder and live on through advanced technologies that support wellbeing, creativity and self-expression.

 

Panelist Karim Rashid added to this sentiment, saying, “When we think about physical things in our world, we think not only about diversity of choice but also the fact that we can develop strong connections to objects,” he said. “Through design, you can end up with a very powerful, emotional connection with inanimate objects, or even products.”

 

Designing for Human Values

The panel went on to explore how AI can unlock new possibilities for expression when shaped by human values. Panelists discussed a shared view that AI reaches its true potential when guided by Emotional Intelligence and Human Imagination, not as a replacement for human creativity but as a force that expands it.

 

CDO Porcini articulated this with “AI × (EI + HI),” his approach to balancing Emotional Intelligence and Human Imagination to bring meaning to innovation. While describing this philosophy, CDO Porcini said, “When we design and develop, AI is amplified by Emotional Intelligence and Human Imagination. “Then, when people use products, AI amplifies Emotional Intelligence and Human Imagination.” He added, “Do not fear technology. We are here to humanize it, guide it, and shape it.”

 

Through these insights, the session reinforced the belief that technology should be humanized, guided and shaped to serve people’s lives in increasingly new and meaningful ways.

 

Expressive Design Drives More Meaningful Experiences

The discussion reinforced the importance of expressive design in bringing human-centered purpose to life, creating experiences that reflect emotion, support self-expression, invite connection and stimulate imagination.

 

“Happiness is the aim of design,” said Fabio Novembre. “Our pursuit of happiness is through design, making the impossible possible. I strongly believe in design, and that it must move back to the center of the stage.”

 

Panelists noted that this reflects a shift from merely designing objects to designing experiences where emotion, meaning and identity are increasingly integral to how people relate to technology. This approach inspires a new kind of expression, resulting in designs that range from subtle and minimal to bold and imaginative — all meant to shape a future that isn’t just worth living, but worth loving.

 

 

 

Samsung Electronics today hosted a panel of global experts for “In Tech We Trust? Rethinking Security & Privacy in the AI Age” as part of its Tech Forum series at CES 2026. Held at The Wynn in Las Vegas, the session convened global experts in technology, research and ethics to explore how trust has emerged as one of the most critical factors shaping how people adopt and engage with AI as it becomes more seamlessly interwoven into daily life.

Making Invisible Intelligence Feel Trustworthy

As AI increasingly anticipates needs, curates routines and operates autonomously across devices, panelists Allie K. Miller, CEO of Open Machine; Amy Webb, CEO of the Future Today Strategy Group; Zack Kass, Global AI Advisor at ZKAI Advisory and former Head of Go-To-Market at OpenAI; and Shin Baik, AI Platform Center (APC) Group Head at Samsung Electronics, emphasized that trust must be earned not through promises, but through consistent, understandable behavior.

At the session, Samsung shared its approach to trust-by-design, highlighting the importance of AI systems that are predictable, transparent and easy for users to control. “When it comes to AI, users are looking for transparency and control,” Allie Miller said. “They want to be leaders in their own personalized experiences — to understand whether an AI model is running locally or in the cloud, to know their data is secure and to clearly see what is powered by AI and what is not. That level of visibility builds confidence. On the provider side, there is a responsibility to show up for users by designing personalized experiences around the core components of trust — clarity, security and accountability.”

Samsung also underscored how on-device AI allows personal data to remain local whenever possible, while cloud-based intelligence can be used selectively when greater speed or scale is required, giving users flexibility without compromising privacy.

Security Built for an AI-Driven World

The panel also explored how, as intelligence becomes distributed across phones, TVs and home appliances, security must evolve. In the session, Samsung highlighted its Knox security platform — which now protects billions of devices from the chipset up — as well as Knox Matrix, a cross-device security framework that enables products to authenticate and protect one another.

“Trust in AI starts with security that’s proven, not promised,” Shin Baik said. “For more than a decade, Samsung Knox has provided a deeply embedded security platform designed to protect sensitive data at every layer. But trust goes beyond a single device — it requires an ecosystem that protects itself. With Knox, devices continuously authenticate and monitor one another, so each device acts as a shield for the rest, creating a resilient, secure environment users can rely on.”

A Cross-Industry Conversation on the Future of Trust

Shin Baik emphasized how trust grows when AI behaves predictably and securely across devices, arguing that users need visible signals of control rather than “black box” systems. Samsung pointed to its partnerships with industry leaders such as Google and Microsoft as a way to strengthen shared security research, interoperability and ecosystem-wide protection, while Allie Miller highlighted the importance of transparency for users including clear visibility into where AI models run, how data is used and explicit labels that show what is powered by AI and what is not. Meanwhile, Zack Kass added that while misinformation and misuse present real challenges, “For every risk, there is also a countermeasure and technology itself will play a critical role in mitigating AI’s downsides.”

Amy Webb evaluated the relationship between trust and the purchasing habits of consumers. “I don’t think they’re making decisions based on trust alone,” she said. “People aren’t paying for trust. They don’t buy things because of trust. They buy things because of convenience. So, if the AI piece of this hooks people in, it makes their lives easier and more convenient.”

As AI becomes increasingly invisible, the panel concluded that the technologies that earn long-term trust will be those that prioritize security, transparency and meaningful user choice from the start.

Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership and how due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said CEO TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

Entertainment Companion: Extending the Experience Beyond Simple Viewing

SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America, took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.

The center of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of color, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimizes distractions and allows the picture to take center stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green and blue diode shining independently to produce color in its purest, most natural form. Micro RGB AI Engine Pro enables precise control of RGB colors and creates overwhelmingly vivid picture quality in every scene.

Elevating this next-level viewing experience, Vision AI Companion (VAC)¹ uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing.

Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC — which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV — contextually carries out those requests.

Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.

Samsung has led the global soundbar market for 11 consecutive years. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.

Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics.  The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

The 2026 TV lineup² supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping and improved gaming experience.

As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.

Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

At the center of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home.

Home Companion: Connected Smart Appliances That Guide You Through Your Day

Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands.

This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini,³ it redefines living for an AI future. With this update, AI Vision unlocks existing limitations in recognizing food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever. The Family Hub has won 10 CES Innovation Awards so far, and Samsung’s AI-enabled fridges have received the award for the past three years.

Through a gamified feature called “What’s for Today?”, select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps, allowing users to follow along while they cook without pausing the video or backtracking.

Samsung also unveiled FoodNote, a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations, and which items it’s time to restock. Additionally, Now Brief includes more widgets on the Family Hub screen and with Voice ID, can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.

In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognize liquids like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home, notifying them about their pets and whether there is any suspicious activity. Plus, with a smarter Bixby, users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.

Additional benefits include a first-of-its-kind partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era — increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to leading home insurance carriers in other global regions.

Care Companion: Shifting From Reactive to Proactive Care

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care from a reactive need to a proactive opportunity. With AI, phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur.

For example, Samsung aims to provide personalized health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and facilitating virtual professional consultations.

Recognizing the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalized ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.

The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom India.

1. Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button. ︎
2. HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H and QN80H. ︎
3. Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings, and features or results may vary by subscription. ︎

Samsung Electronics Co., Ltd. today announced that its smart home platform, SmartThings, now supports Matter 1.5—the global smart home standard—making it the first in the industry to support Matter-compatible cameras.

Starting later this month, Samsung will roll out SmartThings updates to expand its existing list of Matter devices, including lights, door locks, switches, and various sensors, by adding cameras. With this update, SmartThings will become the smart home platform with the broadest support for Matter devices.

“Samsung aims to ensure that products and services built on different brands and protocols deliver a unified experience through SmartThings,” said Jaeyeon Jung, Executive Vice President and Head of SmartThings Team at Samsung Electronics. “We will continue to expand our support for industry standards, including Matter, and further strengthen collaboration to drive new customer experiences.”

Enhanced Security and Safety with Matter 1.5 Camera Support

Matter 1.5, announced by the Connectivity Standard Alliance (CSA) in November, adds camera support as well as enhanced features for closure operations, including blinds, awnings, and garage doors—along with improved energy management.

The industry is particularly focused on the inclusion of a camera standard, as cameras are an essential part of any smart home ecosystem. Matter 1.5 supports a wide range of camera use cases including indoor and outdoor security cameras, video doorbells, and more. It also includes features such as live video streaming, two-way communication, motion detection, event history, and pan-tilt-zoom controls.

Expanded User Choice and Enhanced Developer Convenience

With SmartThings supporting the standard, camera manufacturers can now launch Matter-based cameras that seamlessly integrate with SmartThings without the need to customize separate API (Application Programming Interface).

Samsung has collaborated with leading global IoT device makers, including Aqara, Eve, and Ulticam, to develop Matter cameras, and these products are expected to roll out starting in March 2026.

SmartThings has already partnered with Aqara, Arlo, Hue, Ring, and others to provide a wide array of smart home camera experiences across various protocols and connection methods. With this update, users will have even more options, as Matter cameras can now be integrated easily into the SmartThings ecosystem.

Integrating cameras with SmartThings helps users build a safe and convenient smart home tailored to their lifestyle. This integration enables essential functions such as monitoring the home environment while away, checking on the well-being of pets, and configuring customized routines by connecting with smart doorbells.

Strengthening Industry Leadership with the Broadest Support for Matter Devices

Samsung SmartThings continues to expand its global partnerships under an open-platform strategy. Through the WWST (Works With SmartThings) certification program, SmartThings now supports more than 4,700 models from over 390 partner brands. By rapidly adopting the Matter standard, Samsung has also helped bring 58 Matter device types into users’ everyday lives.

TM Roh, CEO and Head of Device eXperience (DX) Division, will be the keynote speaker for The First Look. SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, will also appear on stage to share their respective business directions for the upcoming year.

The event will be streamed live on Samsung Newsroom India, Samsung Electronics’ official YouTube channel and as well as Samsung TV Plus, the company’s FAST (free, ad-supported TV streaming) service. Additional Samsung events and exhibitions will take place at the company’s exclusive exhibition at the Wynn Las Vegas through January 7.

At Samsung, ‘AI for All’ is more than a vision — it’s a belief that the power of artificial intelligence should reach every person, every community, and every corner of the world.

That belief came to life at Samsung ennovateX 2025, the inaugural edition of Samsung R&D Institute India–Bangalore’s (SRI-B) flagship deep-tech conference.

Held on September 18 in Bengaluru, the event brought together over 250 participants and 15 distinguished speakers from across academia, industry, start-ups, and the open-source community to explore the evolving landscape of AI under the theme “Agentic AI and Modem AI.”

What set the tone for the day was a sense of unity — researchers, entrepreneurs, students, and corporate leaders came together as one community, bound by curiosity and a shared sense of possibility.

A Collective Vision for ‘AI That Simplifies Life’

Opening the conference, Mohan Rao Goli, CVP and MD, SRI-B, set the tone with a powerful message: “AI is the new UI.” He highlighted how AI is transforming domains like Wireless Communications, Computer Vision, System Software, and IoT. Building on this, SRI-B leaders Amit Mannan (VP), Raju Dixit (VP), and Giridhar Jakki (Senior Director) showcased AI-driven innovations built at Samsung — from human-like intelligence to visual and network technologies that simplify and elevate everyday experiences for consumers.

Joining virtually, Sally, Hyesoon Jeong, Corporate EVP, Samsung, shared how One UI continues to evolve to deliver AI-powered personalization at scale.

The focus on Agentic AI deepened further through a keynote by Dr. Jisun Park, Corporate EVP, Samsung, who spoke about how agentic systems are redefining industries, businesses, and societies.

Two high-energy panel discussions followed. The first, “Productivity in the Era of Agentic AI,” moderated by Praveen GS, Senior Director, SRI-B, explored how agentic AI is revolutionizing productivity across domains. The second, led by Ratnakar Rao, VP, SRI-B, delved into AI’s expanding role in network management and its potential to unlock limitless possibilities in wireless connectivity.

Celebrating Innovation and Collaboration

Industry leaders and academics added diverse perspectives to the discussion. Dr. Amith Singhee, Director, IBM Research India, spoke about AI agents driving enterprise efficiency, while Dr. Venkatesh Babu, Professor & Chair, Dept. of CDS and Dr. Anirban Chakraborty, Associate Professor, Dept. of CDS from IISc highlighted agentic AI’s impact on computer vision, backed by a tutorial on 3DGS — a cutting-edge 3D reconstruction method. Dr. Neelesh Mehta, Professor, ECE, IISc, explained how federated learning and wireless signal processing accelerate AI, and Anand Rangarajan, VP Engineering, Google DeepMind, reflected on the path toward AGI and the future of AI agents.

The event also celebrated the spirit of innovation through the AI Challenge 2025 and the Start-up Pitch.

Among the standout winners were:

COD3INE, crowned champion for OD-MAS, an on-device multi-agent system for mobile security using behavioural biometrics.

Team Detroit and Syntax Squad, named joint runners-up for pushing boundaries in AI-device innovation.

Kompact AI, winner of the Start-up Pitch, recognized for pioneering the use of LLMs on CPUs instead of GPUs.

Quanfluence, runner-up, for advancing photonic quantum computing in solving complex optimization problems.

Reflecting on the success of the inaugural edition, Mohan Rao Goli said: “Samsung ennovateX marks a landmark moment for the global technology ecosystem. Bringing together leaders from academia, industry, start-ups, and the open-source community on one platform was a leap forward. I’m immensely proud of how our teams are pioneering AI that goes beyond features — AI that simplifies lives, expands human potential, and redefines experiences for millions worldwide.”

With a day filled with keynotes, panels, tutorials, and vibrant networking, Samsung ennovateX 2025 set the stage for the next chapter of AI innovation — one built on collaboration, creativity, and a shared purpose to make AI for All a global reality.

To know more about the event, visit ennovatex.io/

Samsung’s immersive setup at India Mobile Congress 2025 showcasing the company’s ‘AI for All’ vision and innovations across connected living, education, and networks

Samsung, India’s largest consumer electronics brand, is redefining how people live, connect, and innovate through its vision of ‘AI for All’ at India Mobile Congress (IMC) 2025. Aligning with the theme “Innovate to Transform”, Samsung’s showcase at IMC 2025 brings to life the future of AI-powered living and sustainable connectivity.

The Samsung booth drew an overwhelming response from consumers and dignitaries, including Shri Jyotiraditya Scindia, Union Minister for Communications and Development of North Eastern Region, Shri Pemmasani Chandrashekhar, Minister of State, Ministry of Communications and Smt. Rekha Gupta, Chief Minister of Delhi. In addition, Dr. Neeraj Mittal, Secretary, Department of Telecommunications and Shri Sunil Kumar Sharma, Cabinet Minister for Electronics and Information Technology, Uttar Pradesh experienced the cutting-edge solutions on display. The dignitaries were welcomed by JB Park, President & CEO, Samsung Southwest Asia, who showcased Samsung’s latest AI-led innovations.

“India Mobile Congress is a celebration of innovation and the power of technology to transform lives. At Samsung, we share this spirit deeply. Our vision of ‘AI for All’ reflects our belief that artificial intelligence should empower every individual, business, and community across India. As we showcase our AI-led innovations at IMC 2025, we reaffirm our commitment to co-creating the future with India — one where technology drives inclusion, unlocks new opportunities, and helps people lead better, smarter lives”, said JB Park, President & CEO, Samsung Southwest Asia.

JB Park, President & CEO, Samsung Southwest Asia, demonstrates the power of Galaxy AI to Shri Jyotiraditya Scindia, Union Minister for Communications, at the Samsung booth during IMC 2025

As a pioneer in AI-driven technology, Samsung continues to shape the future by seamlessly integrating intelligence across devices. Samsung AI Home delivers proactive, cohesive experiences across categories — from smartphones and TVs to wearables and appliances. At the heart of this ecosystem, the SmartThings app connects Samsung products with thousands of partner devices, creating homes that not only work for users but also with them.

At IMC 2025, Samsung is showcasing its ‘AI for All’ vision through five immersive demo zones:

• Galaxy AI Zone – Highlights intuitive AI tools that boost personal productivity and make everyday life simpler.
• Command Centre Zone – Demonstrates secure, AI-driven systems for smart urban environments, strengthened by Samsung Knox security.
• SmartThings Zone – Focuses on connected living solutions that drive energy conservation, health, and sustainability.
• AI for Education Zone – Showcases an inclusive AI-enabled learning ecosystem empowering students and teachers across India.
• Samsung Network Zone – Showcases Samsung’s advanced 5G and AI-powered network solutions that enable ultra-fast connectivity, reliable performance, and scalable infrastructure for India’s digital future.

The Galaxy AI experience features flagship devices such as the Galaxy S25 Ultra, Galaxy Z Fold7, and Galaxy Z Flip7, equipped with intuitive tools like Live Translate, Note Assist, and Circle to Search. Complementing them are the Galaxy Watch7 and Galaxy Buds3 Pro, powered by Galaxy AI and Samsung Health, delivering personalized wellness and adaptive audio experiences.

Beyond homes and devices, Samsung’s commitment extends to AI for Education, where Galaxy devices and learning platforms equip students and educators to explore, learn, and innovate. This initiative strengthens India’s digital skills landscape and supports Samsung’s broader vision of an AI-enabled Bharat.

Through its leadership at India Mobile Congress 2025, Samsung reinforces its commitment to building a connected, intelligent, and sustainable India. By combining global expertise with India-focused innovation, Samsung continues to create technology that makes everyday experiences smarter, simpler, and more meaningful.

The signing ceremony was held at Samsung’s corporate headquarters in Seoul, Korea, attended by Young Hyun Jun, Vice Chairman & CEO of Samsung Electronics; Sung-an Choi, Vice Chairman & CEO of Samsung Heavy Industries; Sechul Oh, President & CEO of Samsung C&T; and Junehee Lee, President & CEO of Samsung SDS.

Samsung Electronics

Samsung Electronics will work with OpenAI as a strategic memory partner to supply advanced semiconductor solutions for OpenAI’s global Stargate initiative. With OpenAI’s memory demand projected to reach up to 900,000 DRAM wafers per month, Samsung will contribute toward meeting this need with its extensive lineup of high-performance, energy-efficient DRAM solutions.

As a comprehensive semiconductor solutions provider, Samsung’s leading technologies span across memory, logic and foundry with a diverse product portfolio that supports the full AI workflow from training to inference.

The company also brings differentiated capabilities in advanced chip packaging and heterogeneous integration between memory and system semiconductors, enabling it to provide unique solutions for OpenAI.

Samsung SDS

Samsung SDS has entered into a potential partnership with OpenAI to jointly develop AI data centers and provide enterprise AI services.

Leveraging its expertise in advanced data center technologies, Samsung SDS will collaborate with OpenAI in the design, development and operation of the Stargate AI data centers. Under the LOI, Samsung SDS can now provide consulting, deployment and management services for businesses seeking to integrate OpenAI’s AI models into their internal systems.

In addition, Samsung SDS has signed a reseller partnership for OpenAI’s services in Korea and plans to support local companies in adopting OpenAI’s ChatGPT Enterprise offerings.

Samsung C&T and Samsung Heavy Industries

Samsung C&T and Samsung Heavy Industries will collaborate with OpenAI to advance global AI data centers, with a particular focus on the joint development of floating data centers.

Floating data centers are considered to have advantages over data centers because they can address land scarcity, lower cooling costs and reduce carbon emissions. Still, their technical complexity has so far limited wider deployment.

Building on their proprietary technologies, Samsung C&T and Samsung Heavy Industries will also explore opportunities to pursue projects in floating power plants and control centers, in addition to floating data center infrastructure.

Starting with the landmark partnership with OpenAI, Samsung plans to fully support Korea’s goals to become one of the world’s top three nations in AI and create new opportunities in the field.

Samsung is also exploring broader adoption of ChatGPT within the companies to facilitate AI transformation in the workplace.

About OpenAI

“OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity.

About Samsung C&T Corporation

Samsung C&T is an international corporation with four business groups: Engineering & Construction, Trading & Investment, Fashion, and Resort. Together, they provide services and products in over 50 countries. Starting out as a trading firm in 1938, Samsung C&T was the first company to operate under the Samsung name. Find out more about Samsung C&T at http://www.samsungcnt.com.

About Samsung Heavy Industries Co., Ltd.

Samsung Heavy Industries Co., Ltd. (SHI) stands as one of the world’s leading shipbuilders. Established in 1974, the company has consistently pushed the boundaries of engineering and construction, solidifying its position as a top shipbuilder in South Korea, while executing a variety of projects in the shipbuilding and offshore business. The company’s expertise lies in the engineering, procurement, construction, and delivery of a wide range of vessels and offshore facilities. SHI is particularly recognized for its capabilities in building highly technical, high-value-added ships, including: LNG Carrier, Container Ship, FPSO, FLNG, etc. SHI is a key innovator in the industry and has a history of developing and building “world’s first” products, such as the Arctic Shuttle-Tanker and FLNG. For more information, visit https://www.samsungshi.com.

About Samsung SDS Co., Ltd.

A leader in data and computing technology, Samsung SDS combines generative AI technology with cloud and digital logistics to lead the hyper-automation innovation of companies.

Samsung SDS helps companies enhance their productivity and competitiveness by leveraging its Samsung Cloud Platform (SCP) optimized for enterprises, all-in-one managed services reflecting 40 years of industry-specific experience, and SaaS solutions for business innovations.

Additionally, Samsung SDS provides globally integrated logistics services based on the digital freight forwarding platform Cello Square to improve the efficiency of logistics operations and to support data-based decision-making.