Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red-carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow

posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Samsung, India’s largest consumer electronics brand, today showcased its vision for the future of physical environments through AI-powered, connected enterprise solutions at its Business Experience Studio (BES) at Two Horizon Centre in Gurugram. Spanning retail and banking environments, Samsung’s integrated ecosystem is designed to transform customer-facing spaces into intelligent, adaptive and experience-led platforms.

As part of this vision, Samsung introduced its next-generation Spatial Signage — glasses-free 3D digital displays, marking a significant step forward in immersive engagement across high-impact commercial environments.

Immersive 3D Innovation for Next-Gen Engagement

Samsung’s Spatial Signage combines the clarity of 2D visuals with natural, lifelike depth—without the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, enabling content that appears to extend beyond the screen while retaining sharpness and visual fidelity. Spatial Signage doesn’t just display content — it surrounds the viewer with stunning depth and hyper-real visuals that feel almost alive.

The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for enhanced product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping and dynamic HDR refinement, along with an anti-glare panel for consistent clarity in high-traffic environments.

Designed for real-world deployment, the display features a slim 52mm profile and lightweight build, enabling seamless integration across retail stores, bank branches, and premium environments.

“The future of physical environments is being redefined by the convergence of immersive experiences and intelligent systems. As businesses move from static formats to dynamic, data-driven engagement, the ability to seamlessly integrate AI, content and display technologies becomes critical. At Samsung, we are building connected ecosystems that enable this shift—helping enterprises across retail and financial services create adaptive, secure and scalable experiences that respond in real time to customer needs,” said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

AI-Powered Ecosystems Across Retail and Banking

At BES Gurugram, Samsung demonstrated how businesses can transition from static environments to connected, data-driven platforms:

• AI-Led Content Creation: AI Studio within Samsung VXT enables conversion of static images into 3D-optimised content using simple prompts, significantly reducing production time and complexity.
• Centralised Content Intelligence: VXT allows real-time, remote content management across locations—from retail stores to bank branches.
• Reinvent Retail Experience: With Samsung solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
• Intelligent Service Environments: In banking, solutions enable queue management, real-time communication and contextual product messaging.
• Secure Workflows: Powered by Samsung Knox, it ensures enterprise-grade security and compliance.
• Galaxy multi-device experience: Galaxy multi-device experience lets you seamlessly transition from one Galaxy device to another so that you enjoy access to your content and efficiently perform everyday tasks.

From Devices to Platforms

Samsung’s showcase at BES Gurugram reflects its evolution into a platform-driven enterprise solutions partner, enabling businesses to build connected, scalable and insight-driven environments in an increasingly digital-first world.

For prices, contact Samsung BES, Gurugram: vdsolution@samsung.com

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has launched Kings of Comedy, a new premium comedy channel bringing some of India’s most beloved primetime shows together in one place, completely free. Available exclusively on Samsung TV Plus, Kings of Comedy delivers back-to-back Hindi comedy hits including Comedy Nights with Kapil, Khatra Khatra Khatra and Comedy Nights Bachao, with no login required and no subscription fee for millions of Samsung Smart TV owners across India.

The launch marks a milestone moment for free streaming in India. For the first time, audiences can watch these iconic primetime shows on a dedicated channel, accessible directly from their Samsung TV home screen.

Kings of Comedy arrives as Samsung TV Plus India celebrates its 5th anniversary, a period that has seen the service grow monthly active users by 42 per cent and total viewing hours more than double. Samsung TV Plus India now offers over 180 free channels across 14 languages spanning news, movies, entertainment and infotainment. Kings of Comedy represents its boldest investment in Hindi general entertainment content yet.

“Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Five years in, our focus remains the same. Take the content people know and make it effortless to access on connected television. No subscription, no friction, just great TV,” said Kunal Mehta, General Manager, Head of Business Development, Samsung TV Plus India.

Samsung TV Plus India’s growth mirrors the service’s global momentum. Worldwide, Samsung TV Plus recently surpassed 100 million monthly active users across more than 4,500 channels, cementing its position as one of the world’s leading free streaming services.

Kings of Comedy is available now on Samsung TV Plus on all compatible Samsung Smart TVs.

Samsung, India’s largest consumer electronics brand, announced the expansion of its Bespoke AI Top-Mount Freezer refrigerator line-up. This new range is designed to bring intelligent energy-saving and modern aesthetics to Indian homes. The refrigerators, which boast a sleek Bespoke design, incorporate advanced AI features, smart connectivity, and reliable performance.

In this new range of refrigerators, select models in 256L and 236L capacities come with Wi-Fi connectivity to seamlessly integrate with SmartThings for convenient control and monitoring via your smartphone. These models feature a sleek flat-door design, along with Power Cool and Power Freeze functions for quick cooling. In alignment with the best of industry standards, they are built to deliver reliable performance while saving electricity.

“As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-enabled refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and better energy management to Indian households. This reflects our commitment to democratising AI technology and delivering accessible, tailored solutions,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The new refrigerator line-up allows consumers to track and adjust refrigerator settings through the SmartThings app. This enables greater control over cooling performance and day-to-day usage, even when users are away from home. To enhance appliance reliability, SmartThings Home Care monitors refrigerator performance and automatically notifies users if any issue is detected or when parts may require attention.

AI Energy Mode for Smarter Energy Management

The Bespoke AI refrigerators are equipped with AI Energy Mode that analyses usage patterns and estimates power consumption to help reduce energy usage by up to 10%. Consumers can also track electricity consumption on a daily, weekly, or monthly basis through SmartThings Energy for informed energy management.

Smart Alerts with Software Updates

The refrigerators provide door-open notifications through the SmartThings app to prevent loss of cold air. With Smart Forward, the refrigerator receives regular software updates so features remain up to date over time.

Sleek Flat Door Design

All models in the Bespoke AI Top Mount Freezer range feature flat doors for a clean, elegant, and modern aesthetic that aligns with contemporary home interior trends. The minimalist styling seamlessly integrates the refrigerator into today’s kitchen spaces. Select models in the Bespoke AI Top Mount Freezer range offer convertible 2-in-1 functionality that allow users to convert the freezer into additional refrigerator space whenever more storage is required.

Energy Efficiency Aligned with Standards

All models in the Bespoke AI TMF refrigerator range comply with the Bureau of Energy Efficiency (BEE) guidelines for 2026–2028. Samsung is among the few brands to offer 3-star refrigerators under the revised BEE norms to help consumers benefit from improved energy efficiency while meeting future regulatory requirements.

All Around Cooling

The refrigerators are equipped with All Around Cooling technology, which checks temperature and circulates cool air evenly through strategically placed vents for consistent cooling and long-lasting freshness across every shelf.

For faster cooling needs, Power Cool and Power Freeze functions enable quick chilling of beverages and faster firming of frozen foods at the touch of a button. The refrigerator also features a dedicated Fresh Room, designed to store dairy products, fruits and beverages at a slightly cooler and more stable temperature than the main fridge compartment. In the event of power interruptions, the Cool Pack in the freezer helps prevent food from defrosting, keeping food frozen for up to 12 hours.

Limited Period Launch Offer

Samsung Care+ gives consumers peace of mind with extra protection for their appliances. You can choose plans ranging from one to four years, starting at just INR 3 per day. It includes access to expert service from 13,000+ certified engineers and 2,500+ service centres for quick and reliable repairs. You can also track services and get reminders through the Samsung app.

For the new Bespoke AI Top Mount Freezer Refrigerator, there is a special offer: Buy a one-year extended plan and get a free two-year extended warranty, giving you four years of total coverage. This offer is valid from April 8 to May 31, 2026.

Price and Availability

The new range of Bespoke AI Top Mount Freezer Refrigerators starts from INR 26090, and is available across leading retail outlets and online platforms, including Amazon, Flipkart and Samsung.com

Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro Air Conditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioner is designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.

Samsung, India’s largest consumer electronics brand, today announced that 5,000 students in Tamil Nadu have been trained and certified under its flagship Samsung Innovation Campus (SIC) programme, reinforcing its commitment to building a future-ready workforce and supporting the state’s growing electronics and innovation ecosystem.

SIC equips students with industry-relevant, future-tech skills across high-demand domains — Artificial Intelligence (2,200), Coding and Programming (1,700), Big Data (600) and Internet of Things (500) — enabling them to transition more effectively from education to employment. In addition, it focuses on soft skills to boost employability, combining technical training with modules on problem-solving, communication and workplace readiness.

Tamil Nadu accounts for nearly one-fourth of the 20,000 youth trained across India under the programme, underlining the state’s importance as a key hub for technology, manufacturing and skilled talent development. Notably, 71% of the participants in Tamil Nadu are women, reflecting strong progress in expanding access to technology education and enabling more women to participate in the digital economy.

Training and certification were conducted in collaboration with leading institutions across the state, including University of Madras, Anna University, Queen Mary’s College (Chennai), Mohamed Sathak AJ College of Engineering (Chennai), and KPR Institute of Engineering and Technology (Coimbatore).

“India’s growth story is being shaped by its young, skilled workforce, with Tamil Nadu playing a leading role in this transformation. As technology reshapes industries, the need for a future-ready workforce is more critical than ever. Building digital skills at scale, while ensuring inclusion, will be key to sustaining India’s growth momentum. As Samsung completes 30 years in India, we are enabling youth to develop capabilities aligned with the evolving needs of the global economy through Samsung Innovation Campus,” said Shubham Mukherjee, Head of CSR and Corporate Communications, Samsung Southwest Asia.

The programme continues to expand its reach, training and certifying 20,000 youth across the country. Nationally, SIC has witnessed around 48% women participation, reflecting Samsung’s commitment to building an inclusive and equitable technology ecosystem. The programme is implemented in collaboration with ESSCI and the TSSC through accredited training partners.

SIC, together with initiatives such as Samsung Solve for Tomorrow and Samsung DOST, is helping strengthen India’s digital skilling ecosystem—empowering young innovators to learn, build, and shape the future through technology. Marking 30 years in India, Samsung continues to strengthen its commitment to advancing education and digital inclusion.

Samsung Electronics, a global partner of Street League Skateboarding (SLS) today announced that Galaxy S26 Ultra was used to film live Street League Skateboarding (SLS) competition for the first time when it captured the SLS DTLA Takeover on April 4. Galaxy S26 Ultra’s pro-grade camera redefines the role of mobile devices in sports, delivering a fresh visual experience of skateboarding that reflects the intensity of the sport itself.

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

Samsung, India’s largest consumer electronics brand, has certified 1,000 students in Maharashtra under its flagship CSR programme, Samsung Innovation Campus (SIC), marking a significant step in strengthening the state’s digital skilling ecosystem and advancing the Government’s national skilling agenda.

The milestone also represents the first large-scale certification initiative of Samsung innovation Campus in the state, with students trained in Artificial Intelligence (AI) and Coding & Programming two critical pillars of the digital economy. A total of 127 students from Savitribai Phule Pune University (SPPU), 373 students from Pimpri Chinchwad University, 250 students from D. Y. Patil University’s Ramrao Adik Institute of Technology and 250 students from Anjuman-I-islam’s Kalsekar Technical Campus successfully completed the programme, gaining hands-on, industry-aligned skills to solve real-world challenges.

Building on this technical foundation, the programme integrates soft skills training and career readiness modules, ensuring that students are not only job-ready but future-ready. This holistic approach reflects Samsung’s focus on bridging the gap between academic learning and industry expectations. Marking 30 years in India, Samsung continues to strengthen its commitment to advancing education and digital inclusion.

“India’s digital growth story will ultimately be shaped by the quality of its talent pipeline. As technologies like Al move from the periphery to the core of industries, skilling must evolve from basic training to building real world capability. At Samsung, we see programmes like Innovation Campus not just as education initiatives but as platforms to bridge this gap-combining deep tech learning with employability and problem-solving skills. This milestone in Maharashtra reflects how industry and academia can come together to create a future-ready workforce that is both globally competitive and locally relevant,” said Shubham Mukherjee, Head, CSR & Corporate Communications, Samsung Southwest Asia.

Launched in India in 2022, Samsung Innovation Campus is designed to democratise access to future-tech education by combining classroom learning with mentorship and project-based application. As the programme expands its footprint, it continues to empower young people across regions with the tools and confidence to participate in and shape-India’s digital growth story.

Aligned with this vision, Samsung Innovation Campus is scaling rapidly across India, having achieved the target of training 20,000 youth in 2025. The flagship CSR programme has also recorded 48% women participation nationally, underscoring Samsung’s commitment to building an inclusive and equitable technology ecosystem.

Implemented in collaboration with the Electronics Sector Skills Council of India (ESSCI) and the Telecom Sector Skill Council (TSSC), the initiative is part of Samsung’s broader effort to strengthen India’s skilling landscape.

Alongside programmes such as Samsung Solve for Tomorrow and Samsung DOST, it continues to nurture a new generation of innovators-equipped not just with technical skills but with the mindset to learn, build, and lead in a rapidly evolving, technology-driven world.

Strengthening its community engagement in Tamil Nadu’s key manufacturing corridor, Samsung India today announced a new skill development initiative for women in the Sriperumbudur region, aimed at enhancing livelihood opportunities and supporting local economic participation.

Samsung has signed a Memorandum of Understanding (MoU) with Bal Raksha Bharat (Save the Children, India) to roll out a structured vocational training programme for 200 women from Santhavellore and Sirumangadu villages in Kanchipuram district.

The 12-week programme, scheduled between April and September 2026, will provide hands-on training in professional tailoring, followed by government-recognised certification. Participants will also receive sewing machines upon completion, enabling them to pursue income-generating opportunities and micro-entrepreneurship.

“Tamil Nadu has consistently been a leader in industrial development and skill creation. At Samsung, we are proud to contribute to this vision by enabling women in the Sriperumbudur region with skills that can drive self-reliance and entrepreneurship. Our focus is on creating long-term, sustainable impact at the grassroots, aligned with the state’s broader goals of inclusive economic growth,” said SH Yoon, President, Samsung Chennai Plant.

The programme is part of Samsung’s broader CSR commitment in India and reflects its continued focus on inclusive development in regions where it operates. Sriperumbudur, one of Tamil Nadu’s fastest-growing industrial hubs, has seen significant transformation over the years, and initiatives like these aim to ensure that local communities benefit from this growth.

By investing in grassroots skilling and women’s empowerment, Samsung is contributing to Tamil Nadu’s broader vision of inclusive industrial development and strengthening the socio-economic fabric of communities around its manufacturing ecosystem. Marking 30 years in India, Samsung continues to strengthen its commitment to advancing education and digital inclusion.

Samsung R&D Institute India, Bangalore (SRI-B) announced the continued rollout of its Samsung Innovation Campus (SIC) programme across leading academic institutions, in line with our Global CSR vision is ‘Together for Tomorrow! Enabling People’, reaffirming its commitment to empowering youth with future-ready digital skills and creating meaningful opportunities for the next generation.

As part of this initiative, SRI-B has onboarded six premier institutions in the current financial year, including NITTE Meenakshi Institute of Technology, Christ (Deemed to be University), RV College of Engineering, SRM Institute of Science and Technology, Kattankulathur, BMS College of Engineering, and Dayananda Sagar College of Engineering. With this, the programme is now actively being run across 15 colleges in total. Notably, SRM Institute of Science and Technology is the only participating institution from Tamil Nadu under SRI-B’s Samsung Innovation Campus initiative this year, with the remaining colleges based in Karnataka.

Samsung Innovation Campus is Samsung’s global CSR and skilling initiative, launched in September 2022, aimed at equipping young learners with advanced digital skills. The programme offers specialised training across core technology domains, including Artificial Intelligence and Machine Learning (AI/ML), Internet of Things (IoT), Coding and Programming.

The AI/ML curriculum covers neural networks, machine learning, data processing, and hands-on AI projects, while the IoT track focuses on sensors, connectivity, cloud integration, and smart device development. Students are also trained in programming fundamentals, including Python, data structures, algorithms, and software engineering principles. Courses under the programme typically span six months and are delivered with mentorship from SRI-B experts.

As Samsung marks 30 years in India, the programme reflects the company’s continued focus on empowering youth and strengthening grassroots innovation ecosystems across India.

Commenting on the initiative, Mohan Rao Goli, Managing Director and CVP, Samsung R&D Institute India, Bangalore, said, “SIC bridges the gap between academia and industry, aligning with government’s Skill India and Digital India visions. This 2026 initiative to six colleges will create a robust talent pipeline, fostering innovation and employability for the next generation.”

In India, our Citizenship programs are inspired by our corporate vision of ‘Powering Digital India’. India is a vibrant and young country with soaring aspirations, and to give wings to every dream our CSR efforts are focused on two domains: Smart Education and Skilling Youth. All our CSR programs aim to provide people equal access to the knowledge, skills, and the resources required to shape a better future for the community and build a New India.

Aligned with the government’s Skill India and Digital India missions, the initiative underscores Samsung’s commitment to fostering innovation, enhancing employability, and contributing to India’s digital growth story.

Nationally, the programme has recorded around 48% women participation, reflecting Samsung’s commitment to building an inclusive and equitable technology ecosystem. Along with technical training in emerging technologies such as artificial intelligence and programming, the programme also offers soft-skills training to help students become workplace-ready.

Together with initiatives such as Samsung Solve for Tomorrow and Samsung Innovation Campus is helping strengthen India’s digital skilling ecosystem, empowering young innovators to learn, build, and shape the future through technology.