Samsung Electronics Co., Ltd. today announced the One UI 9 beta program, launching this week beginning with the Galaxy S26 series. Built on the new Android 17, One UI 9 beta delivers expanded creative tools, customization options, a more accessible mobile experience and stronger protection against potential security threats.

The full experience of One UI 9 will be introduced with upcoming Galaxy flagship devices later this year, which will include advanced AI features that will make mobile interaction easy and effortless.

What’s New in One UI 9 Beta

One UI 9 beta introduces several updates across key areas of the mobile experience.

Samsung Notes[1] gains creative new tools, including decorative tapes and a wider variety of pen line styles. Meanwhile, the Contacts app now offers direct access to Creative Studio[2] for creating personalized profile cards without the need to switch between apps.

The updated Quick Panel[3] gives users greater control over its layout. Brightness, sound and media player are each independently adjustable, with more size options to suit individual preferences.

Accessibility is significantly improved by an adjustable Mouse Key speed that enables smoother cursor control and a combined TalkBack package that brings together features previously offered separately by Google and Samsung. The new Text Spotlight feature — which displays selected text larger or more clearly in a floating window — has also been added to make reading easier.

One UI 9 also introduces enhanced protection against suspicious apps and potential threats: when new high-risk apps are detected, it now warns users, blocks execution and installation, and recommends deletion through security policy updates[4].

Availability

The One UI 9 beta program will be available to Galaxy S26 series users in select markets, including Germany, India, Korea, Poland, the U.K. and the U.S starting this week. Galaxy S26 series users can apply to join the beta program via the Samsung Members app.

[1] Service availability may vary by region/country, OS/One UI version, device model and phone carrier.

[2] Requires Creative Studio app installation. Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker can only be shared with other Galaxy devices.

[3] Certain settings might be grayed out or will not appear if the feature is turned off.

[4] Samsung’s security policy updates are designed to improve device security through service operation policy changes and may include updates to list of potential high-risk apps according to Samsung’s internal assessment.

Starting at INR 42990, Samsung Mini LED TVs cater to diverse consumer preferences with screen sizes ranging from 43-inch to 100-inch. Its MetalStream Design, inspired by aircraft aesthetics, offers a sleek, single-metal body with ultra-slim bezels for an immersive edge-to-edge viewing experience. With its combination of advanced technology, AI features and premium design, Samsung’s Mini LED TVs make next-gen entertainment accessible to all.

“Samsung has been the Global No. 1 TV Brand for 20 consecutive years.  We are taking a decisive step towards democratising premium home entertainment with our latest Mini LED TVs and this launch reflects our commitment to making advanced display technologies more accessible. By combining technology and AI, we are focused on delivering an immersive and enhanced viewing experiences. As we continue to push the boundaries of innovation, we will ensure that the benefits of next-generation technology reach more homes across the country,” said Viplesh Dang, Vice-President, Visual Display Business, Samsung India.

At the core of this launch is Samsung’s advanced Mini LED technology, which delivers superior picture quality with deeper contrast, enhanced clarity and life-like visuals. Mini LEDs are half the size of conventional LEDs, and provide precise light control, revealing finer details and realistic depth.

Pure Spectrum Color ensures pixel-level accuracy for true-to-life, ultra-wide colour reproduction, making each hue rich and precise. Advanced phosphor technology further enhances colour performance, delivering over 90% wide colour gamut for more vivid and realistic visuals. Additional enhancements such as Color Booster and Mini LED HDR further elevate contrast and colours to ensure consistently high-quality visuals across content.

For gamers and sports lovers, the Motion Xcelerator 144Hz feature guarantees smooth motion and no blur, ideal for fast-paced content. It estimates the movement between frames and uses that information to improve motion smoothness for subsequent frames.

The new range offers the most advanced Mini LED experience, combining Samsung’s picture quality and AI-powered features, including an AI Sound Controller for audio performance based on user preference. The Mini LED TVs are powered by the NQ4 AI Gen2 Processor, which features a 20-neural-network architecture for real-time picture and sound optimisation. The technology enables superior upscaling, enhanced contrast control, and improved clarity across content types.

Samsung Knox Security protects sensitive data and monitors connected IoT devices, while SmartThings optimises home devices for a smarter lifestyle. One UI Tizen delivers a seamless experience with quick access to content, AI management, and seven years of OS upgrades.

Redefining home entertainment

The new Mini LED lineup comes with Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service that provides free access to over 150+ national and international channels across 14 languages spanning news, movies, entertainment and infotainment.

Customers can enjoy up to 5% cashback and zero down-payment EMIs with flexible tenures up to 30 months. With innovative features and exclusive launch offers, Samsung’s new Mini LED TV range is set to transform living spaces into cinematic hubs.

Samsung Mini LED TVs are available across leading retail outlets and online platforms, including Flipkart and Samsung.com.

Samsung announced the launch of its Certified Re-Newed programme in India, extending access to premium Galaxy smartphones through a company-backed offering that combines assured quality, performance and value at more accessible price points.

The programme brings refurbished Galaxy devices, including flagship and mid-range models, to consumers at reduced prices, while maintaining Samsung’s standards for reliability, security and user experience.

The introduction of the Certified Re-Newed programme reflects Samsung’s continued focus on expanding access to premium technology, supporting more sustainable product lifecycles, and strengthening trust in the refurbished device category.

“At Samsung, we are focused on expanding access to our technology while maintaining the quality and reliability that consumers expect from Galaxy devices. The Certified Re-Newed programme reflects this approach by offering a trusted pathway to premium experiences at more accessible price points,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing, Samsung India.

Assured quality, backed by Samsung

All devices under the Certified Re-Newed programme undergo a comprehensive in-house refurbishment process, including detailed inspection, functional testing and software validation. Devices are restored using genuine Samsung parts and are packaged in new boxes.

Each device is reset to ensure complete data removal and is provided with latest software updates, supporting long-term usability. Certified Re-Newed devices are backed by a one-year manufacturer warranty, consistent with new Galaxy smartphones.

Availability

Certified Re-Newed devices will be available starting May 06, 2026, through Samsung.com and Samsung Shop app across India.

Samsung today announced that a joint clinical study with Chung-Ang University Gwangmyeong Hospital in Korea has successfully validated the ability to predict vasovagal syncope (VVS) with high accuracy by utilizing biosignals obtained from Galaxy Watch6.

Vasovagal syncope occurs when a person’s heart rate and blood pressure drop abruptly due to factors like excessive stress, leading to a temporary loss of consciousness. While the fainting spell itself is typically not life-threatening, sudden falls can cause severe secondary injuries like fractures or concussions, making early prediction critically important for prevention.

“Up to 40% of people experience vasovagal syncope over their lifetime, with one-third experiencing recurrent episodes,” said Professor Junhwan Cho of the Department of Cardiology at Chung-Ang University Gwangmyeong Hospital. “An early warning could give patients advance time to get into a safe position or call for help, which would dramatically reduce the incidence of secondary injuries.”

The joint research team, led by Professor Cho, conducted evaluations on 132 patients with suspected VVS symptoms during induced fainting tests. Using a Galaxy Watch equipped with a photoplethysmography (PPG) sensor, the team analyzed the watch’s heart rate variability (HRV) data with an AI algorithm. The model successfully predicted impending fainting episodes up to five minutes in advance with 84.6 percent accuracy, at a clinically meaningful sensitivity of 90 percent and a specificity of 64 percent.

“This study is an example of how wearable technology can help shift healthcare from being designed for ‘post-care’ to a model of ‘preventive care,’” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “We are committed to driving technological innovation that empowers our users to lead healthier everyday lives.”

The research findings were published in Volume 7, Issue 4 of “European Heart Journal – Digital Health,” a leading medical journal and they represent the world’s first study to successfully demonstrate the potential for a commercial smartwatch to provide early prediction of syncope.

Samsung plans to further advance the health monitoring capabilities of its wearable portfolio and expand collaboration with leading medical institutions. Through these efforts, the company aims to lead the digital health industry and accelerate the implementation of personalized, preventive health solutions.

Samsung India has launched new schemes under Samsung Finance+ to make its smart home appliances more accessible to customers across the country. Consumers can now enjoy easy financing solutions for purchasing Samsung appliances such as refrigerators, washing machines, ACs and microwaves. This service is available at over 8000 stores nationwide.

Samsung Finance+ is designed to simplify the purchasing process with its ‘Easy EMI for All’ options offers a completely digital and paperless process in as little as five minutes. With affordable EMI options starting at just INR 33 per day, this solution is ideal for first-time borrowers, including those with no credit history. To celebrate the launch, Samsung is offering a limited-time introductory cashback of INR 1000 on purchases made using Samsung Finance+.

“At Samsung, we are committed to enhancing accessibility of our products through meaningful digital innovation. Samsung Finance+ is about enabling customers to own the latest technology without financial burden. With our new offers, we’re making it easier than ever for Indian households to embrace innovation and upgrade their homes,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

Samsung India continues to innovate and deliver customer-centric solutions, ensuring that cutting-edge technology is accessible to all. With Samsung Finance+, the company reaffirms its commitment to providing affordable and hassle-free financing options for its diverse customer base. Customers can visit participating stores with their Aadhar and PAN cards and avail of finance solutions.

Samsung’s Bespoke AI appliance lineup offers hyper-personalized, energy-efficient, and secure smart home solutions for modern Indian households. Powered by the AI Home Screen interface, Bixby voice assistant with natural communication, Samsung Knox security, and SmartThings connectivity, it ensures seamless integration and enhanced user experience.

For more information or to explore the range of Samsung digital appliances, visit your nearest participating store or visit the official Samsung website.

At the Best of Tech Awards by MySmartPrice, Samsung has been honoured with the ‘Best Use of AI by a Home Appliance Brand’ for its meaningful integration of artificial intelligence into everyday appliances.

The award recognises Samsung’s ability to transform AI from a technological novelty into practical enhancements that include innovations such as predictive grocery management in refrigerators, optimised laundry cycles in washing machines, and seamless voice control across connected devices. These advancements, embedded into home ecosystems, redefine convenience and make daily tasks efficient and user-centric.

Samsung also won the title of ‘Most Popular Washing Machine Brand of the Year’, judged on consistency, innovation, and consumer trust. Our success stems from our reliable performance, cutting-edge features, and diverse portfolio tailored to meet the needs of households across India. Samsung’s washing machines combine advanced technology with durability, ensuring long-term satisfaction for consumers.

Samsung’s refrigerators also earned the distinction of Best Refrigerator Brand at the NDTV Gadgets360 Users’ Choice Award, reinforcing the company’s reputation for innovation and reliability. These appliances feature energy-efficient cooling systems, spacious interiors, and smart connectivity options that cater to the evolving demands of Indian consumers.

These accolades highlight and encourage Samsung’s unwavering commitment to delivering meaningful innovations that enhance everyday life. Samsung continues to set new benchmarks in the consumer electronics industry—by prioritising practicality and user-centric design—to solidify its position as a trusted and preferred brand in the market.

We are unboxing something awesome here.

Unbox low-light videos that stay sharp every time. Unbox power that doesn’t quit on your longest days. Because Awesome is for everyone.

Q: What makes the cameras on the Galaxy A57 5G great for night shots?
A: The Galaxy A57 and Galaxy A37 feature high‑performance camera systems with advanced Nightography and capture speed. This gives noise-free videos with rich with rich colors due to enhanced ISP.

Q: Why is the design of the Galaxy A57 5G special?
A: The Galaxy A57 and Galaxy A37 are crafted with a sleek, slim profile that keeps your style sharp while offering a premium feel and comfortable everyday use.

Find all and more here from stylish colours to long battery life: 

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red-carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow

posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Samsung, India’s largest consumer electronics brand, today showcased its vision for the future of physical environments through AI-powered, connected enterprise solutions at its Business Experience Studio (BES) at Two Horizon Centre in Gurugram. Spanning retail and banking environments, Samsung’s integrated ecosystem is designed to transform customer-facing spaces into intelligent, adaptive and experience-led platforms.

As part of this vision, Samsung introduced its next-generation Spatial Signage — glasses-free 3D digital displays, marking a significant step forward in immersive engagement across high-impact commercial environments.

Immersive 3D Innovation for Next-Gen Engagement

Samsung’s Spatial Signage combines the clarity of 2D visuals with natural, lifelike depth—without the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, enabling content that appears to extend beyond the screen while retaining sharpness and visual fidelity. Spatial Signage doesn’t just display content — it surrounds the viewer with stunning depth and hyper-real visuals that feel almost alive.

The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for enhanced product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping and dynamic HDR refinement, along with an anti-glare panel for consistent clarity in high-traffic environments.

Designed for real-world deployment, the display features a slim 52mm profile and lightweight build, enabling seamless integration across retail stores, bank branches, and premium environments.

“The future of physical environments is being redefined by the convergence of immersive experiences and intelligent systems. As businesses move from static formats to dynamic, data-driven engagement, the ability to seamlessly integrate AI, content and display technologies becomes critical. At Samsung, we are building connected ecosystems that enable this shift—helping enterprises across retail and financial services create adaptive, secure and scalable experiences that respond in real time to customer needs,” said Puneet Sethi, Head, Enterprise Business, Samsung India.

AI-Powered Ecosystems Across Retail and Banking

At BES Gurugram, Samsung demonstrated how businesses can transition from static environments to connected, data-driven platforms:

• AI-Led Content Creation: AI Studio within Samsung VXT enables conversion of static images into 3D-optimised content using simple prompts, significantly reducing production time and complexity.
• Centralised Content Intelligence: VXT allows real-time, remote content management across locations—from retail stores to bank branches.
• Reinvent Retail Experience: With Samsung solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
• Intelligent Service Environments: In banking, solutions enable queue management, real-time communication and contextual product messaging.
• Secure Workflows: Powered by Samsung Knox, it ensures enterprise-grade security and compliance.
• Galaxy multi-device experience: Galaxy multi-device experience lets you seamlessly transition from one Galaxy device to another so that you enjoy access to your content and efficiently perform everyday tasks.

From Devices to Platforms

Samsung’s showcase at BES Gurugram reflects its evolution into a platform-driven enterprise solutions partner, enabling businesses to build connected, scalable and insight-driven environments in an increasingly digital-first world.

For prices, contact Samsung BES, Gurugram: vdsolution@samsung.com

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages[2] — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google[3], a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

 Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography[6] has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

 The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,[7] while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.[8] A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.[9] A 13% larger vapor chamber[10] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery[11] supports up to two days of use[12] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Translation into multiple languages is possible, but only one language can be translated at a time.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Color and model availability may vary depending on country, region or carrier.

[8] Color and model availability may vary depending on country, region or carrier.

[9] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[12] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.