At the Best of Tech Awards by MySmartPrice, Samsung has been honoured with the ‘Best Use of AI by a Home Appliance Brand’ for its meaningful integration of artificial intelligence into everyday appliances.

The award recognises Samsung’s ability to transform AI from a technological novelty into practical enhancements that include innovations such as predictive grocery management in refrigerators, optimised laundry cycles in washing machines, and seamless voice control across connected devices. These advancements, embedded into home ecosystems, redefine convenience and make daily tasks efficient and user-centric.

Samsung also won the title of ‘Most Popular Washing Machine Brand of the Year’, judged on consistency, innovation, and consumer trust. Our success stems from our reliable performance, cutting-edge features, and diverse portfolio tailored to meet the needs of households across India. Samsung’s washing machines combine advanced technology with durability, ensuring long-term satisfaction for consumers.

Samsung’s refrigerators also earned the distinction of Best Refrigerator Brand at the NDTV Gadgets360 Users’ Choice Award, reinforcing the company’s reputation for innovation and reliability. These appliances feature energy-efficient cooling systems, spacious interiors, and smart connectivity options that cater to the evolving demands of Indian consumers.

These accolades highlight and encourage Samsung’s unwavering commitment to delivering meaningful innovations that enhance everyday life. Samsung continues to set new benchmarks in the consumer electronics industry—by prioritising practicality and user-centric design—to solidify its position as a trusted and preferred brand in the market.

We are unboxing something awesome here.

Unbox low-light videos that stay sharp every time. Unbox power that doesn’t quit on your longest days. Because Awesome is for everyone.

Q: What makes the cameras on the Galaxy A57 5G great for night shots?
A: The Galaxy A57 and Galaxy A37 feature high‑performance camera systems with advanced Nightography and capture speed. This gives noise-free videos with rich with rich colors due to enhanced ISP.

Q: Why is the design of the Galaxy A57 5G special?
A: The Galaxy A57 and Galaxy A37 are crafted with a sleek, slim profile that keeps your style sharp while offering a premium feel and comfortable everyday use.

Find all and more here from stylish colours to long battery life: 

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red-carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow

posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Samsung, India’s largest consumer electronics brand, today showcased its vision for the future of physical environments through AI-powered, connected enterprise solutions at its Business Experience Studio (BES) at Two Horizon Centre in Gurugram. Spanning retail and banking environments, Samsung’s integrated ecosystem is designed to transform customer-facing spaces into intelligent, adaptive and experience-led platforms.

As part of this vision, Samsung introduced its next-generation Spatial Signage — glasses-free 3D digital displays, marking a significant step forward in immersive engagement across high-impact commercial environments.

Immersive 3D Innovation for Next-Gen Engagement

Samsung’s Spatial Signage combines the clarity of 2D visuals with natural, lifelike depth—without the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, enabling content that appears to extend beyond the screen while retaining sharpness and visual fidelity. Spatial Signage doesn’t just display content — it surrounds the viewer with stunning depth and hyper-real visuals that feel almost alive.

The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for enhanced product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping and dynamic HDR refinement, along with an anti-glare panel for consistent clarity in high-traffic environments.

Designed for real-world deployment, the display features a slim 52mm profile and lightweight build, enabling seamless integration across retail stores, bank branches, and premium environments.

“The future of physical environments is being redefined by the convergence of immersive experiences and intelligent systems. As businesses move from static formats to dynamic, data-driven engagement, the ability to seamlessly integrate AI, content and display technologies becomes critical. At Samsung, we are building connected ecosystems that enable this shift—helping enterprises across retail and financial services create adaptive, secure and scalable experiences that respond in real time to customer needs,” said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

AI-Powered Ecosystems Across Retail and Banking

At BES Gurugram, Samsung demonstrated how businesses can transition from static environments to connected, data-driven platforms:

• AI-Led Content Creation: AI Studio within Samsung VXT enables conversion of static images into 3D-optimised content using simple prompts, significantly reducing production time and complexity.
• Centralised Content Intelligence: VXT allows real-time, remote content management across locations—from retail stores to bank branches.
• Reinvent Retail Experience: With Samsung solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
• Intelligent Service Environments: In banking, solutions enable queue management, real-time communication and contextual product messaging.
• Secure Workflows: Powered by Samsung Knox, it ensures enterprise-grade security and compliance.
• Galaxy multi-device experience: Galaxy multi-device experience lets you seamlessly transition from one Galaxy device to another so that you enjoy access to your content and efficiently perform everyday tasks.

From Devices to Platforms

Samsung’s showcase at BES Gurugram reflects its evolution into a platform-driven enterprise solutions partner, enabling businesses to build connected, scalable and insight-driven environments in an increasingly digital-first world.

For prices, contact Samsung BES, Gurugram: vdsolution@samsung.com

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages[2] — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google[3], a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

 Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography[6] has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

 The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,[7] while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.[8] A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.[9] A 13% larger vapor chamber[10] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery[11] supports up to two days of use[12] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Translation into multiple languages is possible, but only one language can be translated at a time.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Color and model availability may vary depending on country, region or carrier.

[8] Color and model availability may vary depending on country, region or carrier.

[9] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[12] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has launched Kings of Comedy, a new premium comedy channel bringing some of India’s most beloved primetime shows together in one place, completely free. Available exclusively on Samsung TV Plus, Kings of Comedy delivers back-to-back Hindi comedy hits including Comedy Nights with Kapil, Khatra Khatra Khatra and Comedy Nights Bachao, with no login required and no subscription fee for millions of Samsung Smart TV owners across India.

The launch marks a milestone moment for free streaming in India. For the first time, audiences can watch these iconic primetime shows on a dedicated channel, accessible directly from their Samsung TV home screen.

Kings of Comedy arrives as Samsung TV Plus India celebrates its 5th anniversary, a period that has seen the service grow monthly active users by 42 per cent and total viewing hours more than double. Samsung TV Plus India now offers over 180 free channels across 14 languages spanning news, movies, entertainment and infotainment. Kings of Comedy represents its boldest investment in Hindi general entertainment content yet.

“Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Five years in, our focus remains the same. Take the content people know and make it effortless to access on connected television. No subscription, no friction, just great TV,” said Kunal Mehta, General Manager, Head of Business Development, Samsung TV Plus India.

Samsung TV Plus India’s growth mirrors the service’s global momentum. Worldwide, Samsung TV Plus recently surpassed 100 million monthly active users across more than 4,500 channels, cementing its position as one of the world’s leading free streaming services.

Kings of Comedy is available now on Samsung TV Plus on all compatible Samsung Smart TVs.

Samsung, India’s largest consumer electronics brand, announced the expansion of its Bespoke AI Top-Mount Freezer refrigerator line-up. This new range is designed to bring intelligent energy-saving and modern aesthetics to Indian homes. The refrigerators, which boast a sleek Bespoke design, incorporate advanced AI features, smart connectivity, and reliable performance.

In this new range of refrigerators, select models in 256L and 236L capacities come with Wi-Fi connectivity to seamlessly integrate with SmartThings for convenient control and monitoring via your smartphone. These models feature a sleek flat-door design, along with Power Cool and Power Freeze functions for quick cooling. In alignment with the best of industry standards, they are built to deliver reliable performance while saving electricity.

“As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-enabled refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and better energy management to Indian households. This reflects our commitment to democratising AI technology and delivering accessible, tailored solutions,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The new refrigerator line-up allows consumers to track and adjust refrigerator settings through the SmartThings app. This enables greater control over cooling performance and day-to-day usage, even when users are away from home. To enhance appliance reliability, SmartThings Home Care monitors refrigerator performance and automatically notifies users if any issue is detected or when parts may require attention.

AI Energy Mode for Smarter Energy Management

The Bespoke AI refrigerators are equipped with AI Energy Mode that analyses usage patterns and estimates power consumption to help reduce energy usage by up to 10%. Consumers can also track electricity consumption on a daily, weekly, or monthly basis through SmartThings Energy for informed energy management.

Smart Alerts with Software Updates

The refrigerators provide door-open notifications through the SmartThings app to prevent loss of cold air. With Smart Forward, the refrigerator receives regular software updates so features remain up to date over time.

Sleek Flat Door Design

All models in the Bespoke AI Top Mount Freezer range feature flat doors for a clean, elegant, and modern aesthetic that aligns with contemporary home interior trends. The minimalist styling seamlessly integrates the refrigerator into today’s kitchen spaces. Select models in the Bespoke AI Top Mount Freezer range offer convertible 2-in-1 functionality that allow users to convert the freezer into additional refrigerator space whenever more storage is required.

Energy Efficiency Aligned with Standards

All models in the Bespoke AI TMF refrigerator range comply with the Bureau of Energy Efficiency (BEE) guidelines for 2026–2028. Samsung is among the few brands to offer 3-star refrigerators under the revised BEE norms to help consumers benefit from improved energy efficiency while meeting future regulatory requirements.

All Around Cooling

The refrigerators are equipped with All Around Cooling technology, which checks temperature and circulates cool air evenly through strategically placed vents for consistent cooling and long-lasting freshness across every shelf.

For faster cooling needs, Power Cool and Power Freeze functions enable quick chilling of beverages and faster firming of frozen foods at the touch of a button. The refrigerator also features a dedicated Fresh Room, designed to store dairy products, fruits and beverages at a slightly cooler and more stable temperature than the main fridge compartment. In the event of power interruptions, the Cool Pack in the freezer helps prevent food from defrosting, keeping food frozen for up to 12 hours.

Limited Period Launch Offer

Samsung Care+ gives consumers peace of mind with extra protection for their appliances. You can choose plans ranging from one to four years, starting at just INR 3 per day. It includes access to expert service from 13,000+ certified engineers and 2,500+ service centres for quick and reliable repairs. You can also track services and get reminders through the Samsung app.

For the new Bespoke AI Top Mount Freezer Refrigerator, there is a special offer: Buy a one-year extended plan and get a free two-year extended warranty, giving you four years of total coverage. This offer is valid from April 8 to May 31, 2026.

Price and Availability

The new range of Bespoke AI Top Mount Freezer Refrigerators starts from INR 26090, and is available across leading retail outlets and online platforms, including Amazon, Flipkart and Samsung.com

Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro Air Conditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioner is designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.

Samsung Electronics, a global partner of Street League Skateboarding (SLS) today announced that Galaxy S26 Ultra was used to film live Street League Skateboarding (SLS) competition for the first time when it captured the SLS DTLA Takeover on April 4. Galaxy S26 Ultra’s pro-grade camera redefines the role of mobile devices in sports, delivering a fresh visual experience of skateboarding that reflects the intensity of the sport itself.

Sports broadcasting is evolving, bringing fans closer to the experience by moving cameras closer to the action. Samsung is driving this shift with the Galaxy camera system and its ability to operate at broadcast-level performance through the pairing of connectivity and mobility. Earlier this year, Galaxy flagship device was used to stream Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, where Samsung worked alongside Olympic Broadcasting Services (OBS) to embed Galaxy devices throughout the venue at one of the world’s largest sports stages. The result was a new layer of visual storytelling, capturing dynamic perspectives that complemented traditional broadcast coverage. These capabilities extended to the Galaxy Unpacked 2026, showcasing its ability to deliver professional-grade video capture and transmission.

Now, Samsung is helping lead this transformation within skateboarding competitions by embedding Galaxy S26 Ultra directly into key course features — including rails, ledges and gaps — across the entire SLS 2026 season, fully scaling the Galaxy POV (point of view) first introduced at the 2026 SLS Sydney stop.

“Mobile innovation is opening new possibilities for how sports are captured and experienced,” said Joshua Cho, Executive Vice President and Head of the Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. “At Milano Cortina, we demonstrated how Galaxy technology can complement traditional broadcast systems. With Street League Skateboarding, we’re bringing that same approach directly into the course with our newest, most advanced device camera, and using mobile POV to capture skateboarding from entirely new perspectives.”

Embedded throughout the course, the devices provide skater-level perspectives, offering angles that traditional broadcast systems often cannot capture. This footage feeds directly into the live production workflow, enabling near-instant replay and offering viewers a fresh visual experience that reflects the intensity of the sport itself.

From speed to the precision of every landing, skateboarding is defined by details that are often lost from a distance. With mobile cameras placed directly inside the course, Samsung is reimagining how the sport is experienced, bringing fans closer to each mid-air movement, board flip and landing. These new perspectives offer deeper insight into technique, timing and control, while strengthening the connection between fans, the sport and the athlete.

Featuring Samsung’s most advanced mobile imaging system to date, Galaxy S26 Ultra is designed to perform in fast-moving, unpredictable environments, much like the athletes themselves. It delivers professional-grade camera performance and high-quality footage across a wide range of shooting conditions with enhanced stabilization, intelligent processing and the ability to maintain clarity in low-light or high-speed conditions. This allows it to operate alongside conventional cameras while maintaining clarity, stability and detail within spaces traditional broadcast cameras cannot easily access.

The placement of Galaxy S26 Ultra devices follows the rhythm and flow of each run, revealing the style, speed and precision of each trick from within the course itself. Galaxy features also extend the creative possibilities of production. Features such as Super Steady with horizontal lock stabilization help maintain smooth, level footage even during high-speed motion, while Instant Slow-Mo enables detailed replay of tricks as they happen. Together, these capabilities allow production teams to capture skateboarding with greater clarity, stability and proximity — showcasing the precision, style and technical skill behind every movement.

“Skateboarding is reaching more people than ever before, especially as the sport continues to grow on the global stage,” said Brett Clarke, Chief Revenue Officer at Thrill Sports, the parent company of Street League Skateboarding. “Collaborations like the one we have with Samsung help us evolve how the sport is shared with fans while staying true to the creativity and culture that define skateboarding.”

The debut of Galaxy S26 Ultra POV integration at the SLS DTLA Takeover signals where sports broadcasting is heading next. As the SLS Championship Tour continues, Samsung will continue exploring how mobile technology can evolve into versatile broadcast tools. Looking ahead to major global sporting events and the road to Los Angeles 2028, this shift suggests a future in which the boundary between smartphone camera and broadcast camera continues to disappear, bringing fans closer to the action.

About Street League Skateboarding

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.

Samsung, India’s largest consumer electronics brand, today launched the Galaxy Book6 series at a starting price of INR 127990. Samsung’s most advanced Galaxy Book series elevates AI-powered productivity through precise engineering and a balanced, slim profile.

“We are thrilled to introduce the Galaxy Book6 series, which combines unparalleled speed and power with dependable AI that simplifies workflows. With an all-new cooling architecture, up to 30 hours of battery life, and a stellar multimedia experience, the Galaxy Book6 is engineered for power users who demand a workhorse that integrates cutting-edge hardware and software in an eye-catching durable design for enhanced creativity and streamlined efficiency,” said Raju Pullan, SVP, MX Business, Samsung India.

Himani Agrawal, COO, Microsoft India and South Asia, said, “At Microsoft, our focus is on making AI practical and secure for everyday work. The Galaxy Book6 series, powered by Windows 11 Pro and designed as a Copilot+PC, brings on‑device AI to the forefront through powerful NPUs that enable faster, responsive experiences while keeping data secure. With deep integration across Windows, Copilot, and Microsoft 365, users can create, collaborate, and get work done efficiently. Our continued collaboration with Samsung ensures that Indian users have access to high‑performance Copilot+ PCs that help them work smarter, and achieve more.”

Sunil PP, Sr Director, Global Accounts, Intel India, said, “AI PCs are ushering in a new era of intelligent computing, and our latest processors are designed to power that transformation. Built on Intel 18A, Intel Core Ultra Series 3 processors deliver breakthrough performance, power efficiency, and powerful on-device AI acceleration. Together with Samsung, we are bringing the next generation of AI PCs to users in India with the Galaxy Book6 series.”

Unmatched Performance

The Galaxy Book6 series redefines PC performance by combining advanced hardware with immersive visuals and audio in a sleek, portable design.

Powered by Intel® Core Ultra Series 3 processors—built on Intel 18A—the Galaxy Book6 delivers efficient, high-speed CPU, GPU, and NPU performance for fast processing, seamless multitasking, and responsive AI. These processors feature up to 16 cores to offer over 60% faster CPU performance than previous generations.

The integrated NPU supports up to 50 TOPS for AI-driven tasks like image cleanup, instant translation, and intelligent search; all executed instantly without cloud reliance.

The Galaxy Book6 Ultra further elevates the experience with the latest NVIDIA® GeForce RTX 5070 Laptop GPU for next-level creativity and entertainment through high-speed AI image generation, smooth video playback and editing, and immersive gaming.

To maximize performance while maintaining quiet operation, Samsung has designed an advanced cooling architecture. The Galaxy Book6 Pro and Ultra feature an optimized vapor chamber with a larger surface area for uniform heat distribution.

Enhanced fins increase surface area to improve cooling efficiency by 35% compared to the previous generation. The Galaxy Book6 Ultra also boasts of a dual-path outlet fan and heatsink to absorb and dissipate heat effectively. A re-engineered fan with an optimized angle, larger inlet grill, and proprietary uneven blade spacing technology ensures quick heat release and minimal noise.

Long Battery Life

The Galaxy Book6 Ultra and Pro series are equipped with Samsung’s longest-lasting Galaxy Book battery that delivers up to 30 hours of video playback (five hours more than the previous generation).

Super-fast charging on the Galaxy Book6 Ultra restores up to 63% of battery life in just 30 minutes for uninterrupted productivity.

Upgraded Display

The Galaxy Book6 Ultra and Pro feature a significantly upgraded display with vivid, high-contrast visuals and exceptional clarity in any lighting.

The Dynamic AMOLED 2X touchscreen offers an HDR peak brightness of up to 1000 nits and an SDR peak brightness of 500 nits for clear visuals.

Vision Booster adapts the display to outdoor environments by analyzing ambient lighting and on-screen content for better visibility and colour accuracy. Its True Bright 1300 certification ensures perceived brightness levels that enhance clarity and vibrancy, while True Black 0.0005 nits delivers real black levels for high-contrast viewing.

An adaptive 30Hz to 120Hz refresh rate ensures smooth motion for animation, gaming and video streaming. Corning® Gorilla® Glass with DXC enhances durability with improved drop and scratch resistance while reducing front-surface reflection by up to 75%.

High-Quality Sound

The Galaxy Book6 Ultra and Pro are equipped with optimised speaker placement for balanced sound. The Galaxy Book6 Ultra features six speakers with Dolby Atmos®, including four force-canceling woofers and two tweeters that deliver crisp high octaves and powerful bass.

A balanced back-to-back woofer design reduces distortion while maintaining stability at higher volumes. Up-firing tweeters on both models enhance clarity for calls and dialogue, while side-firing woofers produce deeper bass for music and entertainment.

Slim and Balanced Design

Samsung’s hardware heritage is reflected in the Galaxy Book6 series’ design, where performance meets craftsmanship.

Reconfigured internal and external components—including a wider vapor chamber, thinner fan, redesigned display structure, refined bezels, and a precision-engineered hinge—result in a slimmer profile.

The Galaxy Book6 Ultra is just 15.4mm slim (6% thinner than Galaxy Book4 Ultra), while the Galaxy Book6 Pro 16” measures 11.9mm (4% thinner than Galaxy Book5 Pro 16”).

Perfect symmetry defines the design, with clean lines complemented by Galaxy’s signature curved corners and centered logo. A centrally designed two-tone keyboard and haptic touch trackpad enhance comfort for hand placement, ensuring smooth navigation and a consistent typing experience.

All-Day Productivity with Galaxy AI

The Galaxy Book6 series integrates high-powered computing with Galaxy AI for fast, intuitive experiences spanning on-device and cloud-based intelligence.

Features like AI Select for instant text translation and AI Cut Out for background removal streamline workflows.

Natural language search simplifies content location, while Note Assist enhances writing by summarizing text or translating notes into multiple languages.

Storage Share enables seamless access to photos across Galaxy devices without cables or external drives. Link to Windows brings phone apps, messages, and notifications to the Galaxy Book6’s larger display for efficient multitasking.

Nearby Devices allows users to connect devices easily via drag-and-drop, while Multi Control enables a single cursor to move across devices for effortless copy-paste or drag-and-drop between devices. Second Screen lets users expand their workspace instantly for added flexibility.

The Galaxy Book6 Series also integrates Windows 11 and Microsoft’s AI-enhanced CoPilot+PC experience for intelligent assistance in writing, research, scheduling, and presentations.

CoPilot+PC offers real-time, AI-driven support tailored to user needs, with deep integration across Windows 11, Microsoft 365, and Edge for seamless productivity.

Advanced Security

Galaxy Book6 series is backed by Samsung’s commitment to long-term reliability. The enterprise version with Samsung Knox provides multi-layered hardware-based security to block attacks, while Windows 11 Secured-core PC adds an additional layer of defense for data protection.

Every Galaxy Book6 undergoes rigorous durability and quality testing to meet Samsung’s highest standards. Samsung Care+ offers comprehensive coverage for accidental damage or repairs, ensuring users can focus on work and creativity with confidence.

The Galaxy Book6 series is a testament to Samsung’s innovation. It combines cutting-edge technology with thoughtful design to empower users in every aspect of their digital lives.

Availability, Price and Offers

Galaxy Book6 Ultra and Galaxy Book6 Pro will be available in Gray, while Galaxy Book6 will be available in Gray and Silver through Samsung.com, Samsung Exclusive Stores, top retail chains and across online platforms as well as select Samsung authorized retail stores.

• Customers can avail up to 24-month zero-interest EMI on the Galaxy Book6 range, enabling them to buy Galaxy Book6 Ultra at INR 10125/month, the Galaxy Book6 Pro at INR 7458/month and the Galaxy Book6 at just INR 5333/month.
• Customers can alternately avail a cashback of up to INR 5000 on the Galaxy Book6 Ultra and Galaxy Book6 Pro, and up to INR 2000 on the Galaxy Book6.
• Students can avail an additional benefit of up to 10%.

Specifications

​ Galaxy Book6 Ultra (16-inch)
Dimension*	356.9×248.0×15.4mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.79kg (INT)	1.89kg (EXT)
OS	Windows 11 Home
Display	16.0”* Touch AMOLED, Anti-Reflective, WQXGA+ (2880×1800), 1000nits
Processor	Intel® Core Ultra X7 / 7  Series 3 (Intel® Evo Edition)
NPU	Intel® NPU (up to 50 tops)
Graphic	Intel® Arc Graphics (INT)	NVIDIA® GeForce RTX 5070 GDDR7 8GB (EXT)
Network	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
Color
Memory	32GB (LPDDR5X)
Storage	1TB(PCle), Expansion Slot
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Six speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Haptic touch Trackpad
Battery*	80.20 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging	100W (INT) USB Type-C Adapter	140W (EXT) USB Type-C Adapter
Ports	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), Micro-SD slot, Headphone/Microphone

​ Galaxy Book6 Pro (14-inch)		​ Galaxy Book6 Pro (16-inch)
Dimension*	314.2×220.6×11.6mm	356.9×248.0×11.9mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.24 kg	1.59 kg
OS	Windows 11 Home
Display	14.0” Touch AMOLED, Anti-Reflective	16.0” Touch AMOLED, Anti-Reflective
Processor	Intel® Core Ultra X7 / 7 / 5 (Intel® Evo Edition)
NPU	Intel® NPU (up to 50 tops)
Graphic*	Intel® Arc Graphics / Intel® Graphics
	*Specifications may vary depending on model.
Network	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
Color
Memory	16GB/32GB (LPDDR5X)
Storage	512GB/1TB SSD (PCle), Expansion slot (Galaxy Book6 Pro 16-inch only)
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®	Internal Dual Array Digital Microphones / Quad speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Haptic touch Trackpad
Battery*	67.18 Wh (Typical)	78.07 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging	65W USB Type-C Adapter
Ports	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), Headphone/Microphone

​ Galaxy Book6 (14-inch, 16-inch)
Dimension*	313.4×221.1×14.9mm (Non-Touch)	357.1×248.0×16.8mm (Touch) 357.1×248.0×14.9mm (Non-Touch)
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.48 kg	1.85 kg (Touch) / 1.75 kg(Non-Touch)
OS	Windows 11 Home
Display	14.0-inch IPS Anti-Glare, WUXGA (1,920×1,200), 350nits	16.0-inch IPS Touch, WUXGA (1,920×1,200), 350nits 16.0-inch IPS Anti-Glare,WUXGA (1,920 x 1,200), 350nits
Processor	Intel® Core Ultra 7 / 5
NPU	Intel® NPU (up to 49 tops)
Graphic	Intel® Graphics
Network*	Wi-Fi 6E, Bluetooth v5.4, 802.11 ax 2×2
	*Actual speed may vary depending on market, carrier, and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions, and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Colour
Memory	16GB/32GB (LPDDR5X)
Storage	512GB/1TB SSD (PCle), Expansion Slot (14-inch, 2230 only)
Camera	2MP
Microphone / Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Click Pad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging	45W USB Type-C Adapter
Ports	USB Type-C (2), USB Type-A (2), HDMI, microSD, RJ45, S-Lock, Headphone/Microphone