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		<title>Products &#8211; Samsung Newsroom India</title>
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		<link>https://news.samsung.com/in</link>
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            <title>Products &#8211; Samsung Newsroom India</title>
            <link>https://news.samsung.com/in</link>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title><![CDATA[Samsung Galaxy Z Fold8: Eight Generations of Engineering – One Fantastic Foldable Experience]]></title>
				<link>https://news.samsung.com/in/samsung-galaxy-z-fold8-eight-generations-of-engineering-one-fantastic-foldable-experience</link>
				<pubDate>Wed, 28 Oct 2026 12:08:00 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/08/19153438/feature-2.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Durability]]></category>
		<category><![CDATA[Foldable]]></category>
		<category><![CDATA[Galaxy Z Fold]]></category>
		<category><![CDATA[Hardware]]></category>
                <guid isPermaLink="false">https://bit.ly/4BuQ0of</guid>
									<description><![CDATA[Samsung’s Galaxy Z Fold8 blends cutting-edge engineering with real-world usability to redefine what a foldable smartphone should be. At just 201g, it is the lightest foldable ever made, posting a significant reduction from the 253g of the Galaxy Z Fold5. This weight reduction is not just a number on a spec sheet; it translates into […]]]></description>
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<figure class="aligncenter size-full"><img width="800" height="1067" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/28120753/image-12.png" alt="" class="wp-image-33366" /></figure></div>


<p>Samsung’s Galaxy Z Fold8 blends cutting-edge engineering with real-world usability to redefine what a foldable smartphone should be. At just 201g, it is the lightest foldable ever made, posting a significant reduction from the 253g of the Galaxy Z Fold5. This weight reduction is not just a number on a spec sheet; it translates into a device that feels more natural in the hand and easier to carry throughout the day.</p>



<p>The Fold8 is a mere 4.5mm thin when unfolded and 9.7mm folded, with a symmetrical design that enhances its portability and aesthetic appeal. Samsung achieved this by meticulously re-evaluating approximately 270 components and over 180 auxiliary parts to ensure that every element contributes to a lighter, thinner, and more refined device without compromising on performance.</p>



<h2 class="wp-block-heading">Why Flex Titanium Matters in a Foldable</h2>



<p>The engineering behind the Galaxy Z Fold8 goes beyond mere weight reduction. Samsung introduced the Flex Titanium display support plate with the Galaxy Z Fold Special Edition in 2024, but with the Fold8, this technology has evolved into a two-layer system.</p>



<p>The Flex Titanium now consists of an ultra-thin titanium-alloy film beneath the OLED panel and an enhanced titanium plate beneath it. This dual-layer approach allows each component to serve a distinct purpose: the titanium-alloy film provides strength and flexibility close to the panel, while the titanium plate offers structural support and impact absorption. This innovation has resulted in a 10% thinner display module, improved surface flatness, and reduced crease visibility, all of which contribute to a more durable and visually appealing device.</p>



<h2 class="wp-block-heading">Redefining Durability in Foldables</h2>



<p>Durability is another area where the Galaxy Z Fold8 excels. Samsung subjected the device to over 100 reliability tests to ensure it can withstand the rigors of everyday use.</p>



<p>The Fold8 features an Advanced Armor Aluminum frame, a Flex Titanium display backplate, and an Easy Open structure for smoother operation. It also boasts IP48 dust- and water-resistance, making it resilient in various environments.</p>



<p>The inner display is equipped with an anti-reflective finish, while the front and back are protected by Corning® Gorilla® Glass Ceramic3 Armor2 and Corning® Gorilla® Glass Victus® 2, respectively. These materials, combined with a precision hinge made from over 100 components, ensure that the Fold8 remains dependable over years of use.</p>



<h2 class="wp-block-heading">The Best Camera Set up on a Foldable</h2>



<p>The camera system on the Galaxy Z Fold8 is equally impressive. It features a 50MP Wide and 50MP Ultra-Wide setup, powered by the ProVisual Engine for AI-enhanced capture and editing.</p>



<p>The device supports Dual Preview/Dual Recording, allowing users to capture scenes from both front and rear camera perspectives simultaneously. Photo Assist provides a side-by-side view of original and edited images on the unfolded display, making editing more intuitive.</p>



<h2 class="wp-block-heading"><strong>The Definitive Foldable Display</strong></h2>



<p>The display on the Galaxy Z Fold8 is another highlight. It boasts a 5.5” cover display and a 7.6” main display, both with up to 3000 nits peak brightness. The Vision Booster technology ensures excellent visibility even in bright sunlight, while the reduced crease visibility enhances the overall viewing experience.</p>



<p>Software-wise, the Galaxy Z Fold8 runs on Android 17 with One UI 9 that offers a seamless multitasking experience. Users can run up to three apps simultaneously with Multi Window, and AI features like Gemini Notebook and Now Nudge enhance productivity.</p>



<p>The device also supports Photo Assist, which uses the unfolded display to show original and edited images side by side, making editing more efficient.</p>



<h2 class="wp-block-heading"><strong>Foldable Battery That Goes On and On</strong></h2>



<p>Battery life is another area where the Galaxy Z Fold8 shines. It features a 4,800mAh battery with 45W fast charging, ensuring that users can stay powered throughout the day. Samsung’s first silicon-carbon anode improves energy density, while higher-performance graphite enhances heat dissipation. The Independent Charging Architecture manages power efficiently, reducing heat and stress on the battery cells.</p>



<p>The Galaxy Z Fold8 is not just a technological marvel; it is a device designed with real-world users in mind. It represents eight generations of innovation and learning. It is a device that not only pushes the boundaries of what is possible with foldable technology but also delivers tangible benefits to users in their everyday lives. From its lightweight design and durable construction to its advanced camera system and powerful software, the Galaxy Z Fold8 is a testament to Samsung’s commitment to creating devices that truly enhance how we live, work, and create.</p>
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				<title><![CDATA[The Samsung Galaxy A08: A Budget-Friendly Performer for Everyday Productivity and Photography]]></title>
				<link>https://news.samsung.com/in/the-samsung-galaxy-a08-a-budget-friendly-performer-for-everyday-productivity-and-photography</link>
				<pubDate>Tue, 27 Oct 2026 17:55:50 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/27175048/SamsunG-Galaxy-A08-.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Budget-Friendly]]></category>
		<category><![CDATA[Galaxy A08]]></category>
		<category><![CDATA[Multitasking]]></category>
                <guid isPermaLink="false">https://bit.ly/4iihQLQ</guid>
									<description><![CDATA[The Samsung Galaxy A08 is designed to deliver reliable performance for everyday activities such as social networking, video streaming, casual gaming and photography. It is an accessible yet feature-rich smartphone that introduces AI-assisted everyday experiences so users stay connected and can be productive effortlessly. Engineered for Smooth Multitasking & Gaming Powered by the MediaTek Helio […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-large"><img width="1000" height="410" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/27175314/SaM-1000x410.jpg" alt="" class="wp-image-33357" /></figure></div>


<p>The Samsung Galaxy A08 is designed to deliver reliable performance for everyday activities such as social networking, video streaming, casual gaming and photography. It is an accessible yet feature-rich smartphone that introduces AI-assisted everyday experiences so users stay connected and can be productive effortlessly.</p>



<h2 class="wp-block-heading"><strong>Engineered for Smooth Multitasking & Gaming</strong></h2>



<p>Powered by the MediaTek Helio G99+ mobile chipset, the Galaxy A08 delivers up to 84% higher single-core CPU performance, 43% higher multi-core CPU performance, and 60% higher GPU performance compared to its predecessor, the Galaxy A06. This translates to faster app launches, smoother multitasking, and stutter-free performance for social media browsing, video streaming, casual gaming, and everyday AI-related tasks.</p>



<p>The Galaxy A08 comes equipped with 4GB RAM and 64GB internal storage, expandable up to 2TB via microSD cards. Additionally, the smartphone also supports RAM Plus, which allows users to allocate a portion of internal storage to virtual memory for faster processing.</p>



<h2 class="wp-block-heading"><strong>Hi-Res Camera System for Everyday Photography</strong></h2>



<p>The Galaxy A08 features a versatile camera system tailored for everyday moments. The 50MP wide-angle rear camera with an f/1.8 aperture is ideal for capturing people, food, travel, pets, and family moments. Supported by a 2MP depth camera with an f/2.4 aperture, it enhances portrait photography by separating the subject from the background. The 8MP front camera with an f/2.0 aperture ensures crisp selfies and clear video calls.</p>



<h2 class="wp-block-heading"><strong>Smooth Display with a Robust Build</strong></h2>



<p>The Galaxy A08, which carries an IP64 rating, sports a 6.7-inch HD+ PLS LCD display with a 90Hz refresh rate for smooth scrolling and fluid movement in supported games. Its slim and flat design features a Gorilla Glass 5 screen and a Glass Fibre Reinforced Polymer (GFRP) back for durability. The device’s rear is defined by a Linear Grouped Camera design for a distinct Galaxy look, along with Key Island 2.0 – a functional side ridge that holds its physical control buttons, including its volume rocker.</p>



<h2 class="wp-block-heading"><strong>AI-Assisted Everyday Experiences</strong></h2>



<p>The Galaxy A08 brings select AI-powered features to the device through One UI 9. With Circle to Search 3.0, users can simply circle content on the screen to search for information, making it easier to explore topics while browsing social media, shopping online or learning about new interests.</p>



<p>The device also supports AI agents such as Gemini and Perplexity, which can be accessed via voice commands or by long-pressing the power button. These tools provide instant assistance, helping users clarify queries and dive deeper into topics seamlessly.</p>



<p>Integrated into Samsung’s broader Galaxy ecosystem, the Galaxy A08 offers features like Quick Share for effortless file transfers between compatible devices and Modes and Routines to automate selected device settings based on user activities and routines.</p>



<h2 class="wp-block-heading"><strong>Battery, security and updates</strong></h2>



<p>The Galaxy A08 combines a sleek 8mm profile with a powerful 6000mAh battery, offering 22% longer video playback compared to the Galaxy A06. It also supports 25W fast charging, significantly reducing charging time compared to standard solutions. Designed for long-term use, the Galaxy A08 provides six major OS upgrades and six years of security updates, ensuring extended software support and reducing the need for frequent device replacements. This extended support keeps the device compatible with newer software and safeguards it against evolving security threats.</p>



<p>For enhanced data privacy, the Galaxy A08 also features Knox Security that delivers vault-level protection for sensitive information such as passwords and biometrics to maintain the integrity and confidentiality of user data.</p>



<p>At the heart of the Galaxy A08 is its commitment to long-term value. Samsung offers up to six generations of OS upgrades and six years of security updates, ensuring the device remains secure and up-to-date for years to come.</p>



<h2 class="wp-block-heading"><strong>Price and Availability</strong></h2>



<p>The Galaxy A08—available in Dark Blue, Silver and Green colours—with 4GB RAM and 64GB storage, is priced at INR 18499 and is available via Samsung Exclusive Stores, partner stores, Samsung.com, and other online platforms. Customers can opt for flexible payment plans, including zero-interest EMI options up to six months on bank cards and up to nine months via NBFC partners.</p>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong>Galaxy A08</strong></td><td><strong>Specification</strong></td></tr><tr><td>Display</td><td>90Hz, 6.7-inch LCD, HD+, 16M colours</td></tr><tr><td>Glass Type</td><td>Gorilla Glass 5</td></tr><tr><td>Processor</td><td>MediaTek Helio G99+, 6 nm</td></tr><tr><td>GPU</td><td>ARM Mali G57</td></tr><tr><td>Dimensions</td><td>167.4 × 77.4 × 8 mm, 197 g</td></tr><tr><td>Battery capacity</td><td>6,000 mAh, 25 W (116 min)</td></tr><tr><td>Memory</td><td>4GB, LPDDR5</td></tr><tr><td>Storage</td><td>64GB, UFS 2.2</td></tr><tr><td>Expandable storage</td><td>Yes, up to 2 TB</td></tr><tr><td>Main camera  </td><td>50 MP, f/1.8</td></tr><tr><td>Depth camera </td><td>2 MP</td></tr><tr><td>Front camera </td><td>8 MP, f/2.0</td></tr><tr><td>Bluetooth</td><td>v5.3</td></tr><tr><td>IP rating</td><td>IP64</td></tr><tr><td>Upgrade policy</td><td>6 OS/6 years security updates</td></tr></tbody></table></figure>
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				<title><![CDATA[Samsung Electronics Expands SSD Brand Campaign Across Global Landmarks]]></title>
				<link>https://news.samsung.com/in/samsung-electronics-expands-ssd-brand-campaign-across-global-landmarks</link>
				<pubDate>Tue, 27 Oct 2026 13:49:36 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/27134930/Samsung-Semiconductors-Samsung-SSDs-Choose-the-sure-thing-OOH-campaigns-across-landmarks_Thumb728.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Semiconductors]]></category>
		<category><![CDATA[Choose the sure thing]]></category>
		<category><![CDATA[SSD]]></category>
                <guid isPermaLink="false">https://bit.ly/481mlpz</guid>
									<description><![CDATA[Samsung Electronics is expanding its SSD brand campaign, “Choose the sure thing,” across major global landmarks in New York, London, and Hong Kong, creating more opportunities to connect with consumers around the world. The campaign has been featured through out-of-home (OOH) advertising at prominent locations, including Times Square in New York, Piccadilly Circus in London, […]]]></description>
																<content:encoded><![CDATA[
<p>Samsung Electronics is expanding its SSD brand campaign, <strong>“Choose the sure thing,”</strong> across major global landmarks in New York, London, and Hong Kong, creating more opportunities to connect with consumers around the world.</p>



<p>The campaign has been featured through out-of-home (OOH) advertising at prominent locations, including <strong>Times Square in New York, Piccadilly Circus in London, and the Entertainment Building in Central, Hong Kong.</strong></p>



<p>The campaign key message, <strong>“When you’ve got everything to lose, choose the sure thing,”</strong> reflects Samsung SSD’s position as more than just a storage solution — a premium storage brand consumers can trust with their valuable data and content.</p>



<p>Through the global OOH advertising, Samsung Electronics aims to engage more closely with consumers across New York, London, and Hong Kong, while expanding the global presence of the Samsung SSD brand and reinforcing its premium brand image built on performance and reliability.</p>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/16192559/Samsung-Semiconductors-Samsung-SSDs-Choose-the-sure-thing-OOH-campaigns-across-landmarks_main1.jpg" alt="“Choose the sure thing” campaign in Times Square, New York
" class="wp-image-177820" /></figure>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/16192549/Samsung-Semiconductors-Samsung-SSDs-Choose-the-sure-thing-OOH-campaigns-across-landmarks_main2.jpg" alt="“Choose the sure thing” campaign in Piccadilly Circus, London" class="wp-image-177819" /></figure>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/16192539/Samsung-Semiconductors-Samsung-SSDs-Choose-the-sure-thing-OOH-campaigns-across-landmarks_main3.jpg" alt="“Choose the sure thing” campaign in  Central, Hong Kong" class="wp-image-177818" /></figure>



<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<iframe title="Samsung SSD Brand Campaign OOH Mash-up | Choose the Sure Thing" width="500" height="281" src="https://www.youtube.com/embed/eDDX_g5oTAg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
</div></figure>



<h4 class="wp-block-heading">*Certain images featured in this video were generated using AI.</h4>



<p>Tommy (Hyoungsuk) Kwon, Vice President of Memory Brand Product Biz Team at Samsung Electronics, said, “In an era where data is more critical than ever, losing it means losing everything. This campaign embodies our brand direction, ‘Choose the sure thing,’ positioning Samsung SSD as the ultimate reliable choice. We will continue to deliver the unique value and unwavering trust of Samsung SSD through diverse global consumer touchpoints.” Samsung Electronics will continue to expand the <strong>“Choose the sure thing”</strong> campaign across a wide range of consumer touchpoints, including global landmark OOH advertising, Samsung.com, digital channels and social media, further strengthening the Samsung SSD brand experience worldwide.</p>
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				<title><![CDATA[[Interview] Sound That Connects: 80 Years of Audio and the Future of Connected Experiences]]></title>
				<link>https://news.samsung.com/in/interview-sound-that-connects-80-years-of-audio-and-the-future-of-connected-experiences</link>
				<pubDate>Mon, 26 Oct 2026 18:13:13 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/26124128/Samsung-More-Products-HARMAN-JBL-Sound-That-Connects-Interveiw_Thumb-728.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[More Products]]></category>
		<category><![CDATA[80 Years of JBL]]></category>
		<category><![CDATA[Bowers & Wilkins]]></category>
		<category><![CDATA[Harman]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[JBL]]></category>
                <guid isPermaLink="false">https://bit.ly/4ilhDaT</guid>
									<description><![CDATA[From concerts and cars to homes and headphones, high-quality sound enriches everyday experiences. For 80 years, JBL has evolved alongside changing listening habits while remaining deeply connected to music and culture. Meanwhile, Bowers & Wilkins has spent 60 years pursuing exceptional sound through precision engineering, craftsmanship, and an uncompromising commitment to reproducing the original performance. […]]]></description>
																<content:encoded><![CDATA[
<p>From concerts and cars to homes and headphones, high-quality sound enriches everyday experiences. For 80 years, JBL has evolved alongside changing listening habits while remaining deeply connected to music and culture. Meanwhile, Bowers & Wilkins has spent 60 years pursuing exceptional sound through precision engineering, craftsmanship, and an uncompromising commitment to reproducing the original performance.</p>



<p>Both brands are part of HARMAN, a wholly owned subsidiary of Samsung Electronics. In 2026, the companies mark three milestones — JBL’s 80th anniversary, Bowers & Wilkins’ 60th anniversary, and 10 years of the Samsung-HARMAN partnership.</p>



<p>Samsung Newsroom spoke with Dave Rogers, President of the Lifestyle Division, and Armin Prommersberger, Chief Technology Officer, both at HARMAN, about the values that have shaped the two audio brands, the evolution of the Samsung-HARMAN partnership, and what lies ahead.</p>


<div class="wp-block-image">
<figure class="aligncenter"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/23173007/Samsung-More-Products-HARMAN-JBL-Sound-That-Connects-Interveiw_Main1.jpg" alt="(From left) Armin Prommersberger and Dave Rogers" class="wp-image-177980" /><figcaption class="wp-element-caption">▲ (From left) Armin Prommersberger and Dave Rogers</figcaption></figure></div>


<h2 class="wp-block-heading"><strong>A Legacy of Pioneering Spirit and Innovation</strong></h2>



<p><strong>Q. What has allowed JBL and Bowers & Wilkins to remain relevant across generations?</strong><strong></strong></p>



<p><strong>Rogers: </strong>JBL has never assumed that what worked yesterday would be enough for tomorrow. The brand has expanded beyond cinemas and studios into festivals, cars, homes, headphones, and portable speakers.</p>



<p>Technology, listening habits, and culture have changed, but the reason people care about sound remains the same. Sound evokes emotion, creates memories, and brings people together.</p>



<p>The journey from the JBL 4310 studio monitor to the JBL L100 loudspeaker captures this well. The 4310 was developed for professionals whose work demanded critical listening. JBL then carried that professional audio DNA into the L100, bringing professional-grade sound into the home. The L100 went on to become the brand’s best-selling loudspeaker. More than a technological evolution, this transition reflected JBL’s ability to connect the people who shape culture with those who live it.</p>


<div class="wp-block-image">
<figure class="aligncenter"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/23180604/Samsung-More-Products-HARMAN-JBL-Sound-That-Connects-Interveiw_Main2.jpg" alt="(From left) JBL 4310 studio monitor and JBL L100 Classic 80" class="wp-image-177996" /><figcaption class="wp-element-caption">▲ (From left) JBL 4310 studio monitor and JBL L100 Classic 80</figcaption></figure></div>


<p>Bowers & Wilkins has followed a different path from JBL. Designed for accuracy, its 801 loudspeaker became a reference monitor for engineers at Abbey Road Studios — the recording studio that has worked with some of the world’s most celebrated artists — reflecting the brand’s commitment to acoustic precision and fidelity to the original performance.</p>



<p>Different personalities, but the same refusal to compromise on what matters.</p>



<p><strong>Q. What is one core value of JBL and Bowers & Wilkins that should never change?</strong></p>



<p><strong>Rogers: </strong>Our obsession with quality and the experiences both brands deliver. Products and technology will change, but how we make people feel — that’s the standard.</p>



<p><strong>Prommersberger: </strong>Curiosity. The moment an engineer says, “That’s good enough,” we have a problem. Fortunately, we have quite a few people at HARMAN who find “good enough” deeply irritating.</p>



<p>Bowers & Wilkins’ Nautilus loudspeaker is a great example. The brand had already made significant progress in reducing unwanted vibration with its Matrix cabinet technology, but John Bowers and his research team questioned whether the cabinet itself was part of the problem. That question led to five years of research and ultimately to the development of Nautilus, featuring a tapered-tube design to absorb unwanted sound from the back of the drive units.</p>



<p>Good engineering is not only about solving problems. Sometimes, it is about becoming uncomfortable with the solutions that have already made you successful.</p>



<p><strong>Q. And what must continue to change?</strong></p>



<p><strong>Prommersberger: </strong>Technology. People’s expectations don’t stand still, and we’re moving toward experiences that understand context, adapt intelligently, and become more personal.</p>



<p>Today, we still do a lot of work for our devices — choosing modes, opening apps, and adjusting settings. With AI and greater connectivity, technology can better understand us and adapt more naturally to our needs.</p>



<p>The breakthrough will not be that our devices can do more. It will be that we have to manage them less.<strong></strong></p>



<h2 class="wp-block-heading"><strong>Complementary Strengths, Shared Ambition</strong></h2>



<p><strong>Q. </strong><strong>What have</strong><strong> Samsung and HARMAN </strong><strong>achieved and learned over</strong><strong> 10 years </strong><strong>of</strong><strong> partnership?</strong></p>



<p><strong>Rogers: </strong>One of the earliest examples was bringing HARMAN’s audio expertise into the Galaxy experience through AKG, a HARMAN company. We combined our knowledge of sound with Samsung’s capabilities in mobile technology, design, and scale to enhance products people already use every day.</p>



<p>We then applied this approach more broadly through the Automotive Digital Cockpit, combining Samsung’s strengths in displays and connected ecosystems with HARMAN’s automotive and in-cabin expertise. The ambition was no longer simply to bring better technology into cars but to see them as part of people’s connected lives.</p>



<p>We’ve learned how to turn our differences into strengths.<strong></strong></p>


<div class="wp-block-image">
<figure class="aligncenter"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/23173106/Samsung-More-Products-HARMAN-JBL-Sound-That-Connects-Interveiw_Main3.jpg" alt="Dave Rogers" class="wp-image-177982" /><figcaption class="wp-element-caption">▲ Dave Rogers</figcaption></figure></div>


<p>Throughout our journey together, we’ve also learned to think bigger and faster. Samsung has an extraordinary ability to turn ideas into technology that touches people’s lives on an enormous scale. That mindset challenges us — in a good way.</p>



<h2 class="wp-block-heading"><strong>The Future of Sound That Moves People</strong></h2>



<p><strong>Q. Samsung and HARMAN share a vision for connected experiences. What could that look like throughout someone’s day?</strong></p>



<p><strong>Prommersberger:</strong> Imagine a typical day. You wake up, and your Galaxy devices are ready to help you start the day. When you leave home and get into your car, the vehicle can adapt to your journey and the preferences you’ve chosen to share.</p>



<p>Your audio experience continues naturally. Information is prioritized based on the situation while you’re driving, and the cabin adjusts to the people inside. On the way home, your car and home can work together to make the transition feel almost seamless.</p>



<p>A truly connected day should have fewer seams in it. Users shouldn’t have to think about which app to open or which setting to change. They should simply feel that technology understands the flow of their day and gets out of the way.</p>


<div class="wp-block-image">
<figure class="aligncenter"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/23173126/Samsung-More-Products-HARMAN-JBL-Sound-That-Connects-Interveiw_Main4.jpg" alt="Armin Prommersberger" class="wp-image-177983" /><figcaption class="wp-element-caption">▲ Armin Prommersberger</figcaption></figure></div>


<p><strong>Q. What excites you most about the next 10 years?</strong><strong></strong></p>



<p><strong>Prommersberger: </strong>I think technology is going to understand us much better — our environment, preferences, activities, and needs. That creates new possibilities for sound, mobility, and connected experiences.</p>



<p>Technology should become more intelligent so the experience can become more human. If we get that right, people won’t notice the complexity underneath. They’ll simply feel the difference.</p>



<p><strong>Rogers: </strong>Eighty years from now, people may not remember every technology we launched. But they’ll remember the experiences those technologies made possible — the concert they felt part of, the song they couldn’t stop playing, the drive they’ll never forget, and the people they shared those moments with. Technology changes quickly, but human emotion doesn’t. Our opportunity is to keep bringing those two things together.<a></a></p>



<p></p>
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				<title><![CDATA[[Infographic] 80 Years of JBL: From Studios and Stages to Everyday Life]]></title>
				<link>https://news.samsung.com/in/infographic-80-years-of-jbl-from-studios-and-stages-to-everyday-life</link>
				<pubDate>Wed, 21 Oct 2026 19:55:08 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/21195454/Untitled.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Technology]]></category>
		<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Harman]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[JBL]]></category>
                <guid isPermaLink="false">https://bit.ly/3W08UTV</guid>
									<description><![CDATA[The devices people use to listen to music and the ways they enjoy it have changed over time. How has JBL, the professional audio brand of HARMAN, a Samsung subsidiary, maintained its appeal amid these shifts? As JBL celebrates its 80th anniversary in 2026, the company’s history is closely intertwined with how people create and […]]]></description>
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<p>The devices people use to listen to music and the ways they enjoy it have changed over time. How has JBL, the professional audio brand of HARMAN, a Samsung subsidiary, maintained its appeal amid these shifts?</p>



<p>As JBL celebrates its 80th anniversary in 2026, the company’s history is closely intertwined with how people create and enjoy music. Audio technologies refined in recording studios and live venues have made their way into everyday life, while JBL’s products have evolved alongside changing listening habits. Decades of innovation and experience have helped define JBL’s signature sound.</p>



<p>Samsung Newsroom traces JBL’s 80-year journey through its iconic products and defining moments in the infographic below.</p>


<div class="wp-block-image">
<figure class="aligncenter size-full"><img loading="lazy" width="1000" height="6000" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/21195319/Samsung-Corporate-Infographic-JBL-80-Years-of-Audio-Innovation-Story_main1.jpg" alt="" class="wp-image-33319" /></figure></div>


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				<title><![CDATA[Tailored for Every Home: Samsung “The Brief” Goes Global With AI-Powered Home Appliances]]></title>
				<link>https://news.samsung.com/in/tailored-for-every-home-samsung-the-brief-goes-global-with-ai-powered-home-appliances</link>
				<pubDate>Wed, 21 Oct 2026 19:50:13 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/21195001/Samsung-Corporate-The-Brief-Global-with-AI-Powered-Home-Appliances_Main4.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI Home Appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[Home Companion]]></category>
		<category><![CDATA[HVAC]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[The Brief]]></category>
                <guid isPermaLink="false">https://bit.ly/3U5GrLV</guid>
									<description><![CDATA[Samsung Electronics hosted “The Brief,” a series of home appliance tech seminars across five regions: the US, Europe, Latin America, Southwest Asia, and Southeast Asia. The event showcased AI-powered home appliance experiences reflecting each region’s living environment and consumer needs. Across the five regions, Samsung highlighted AI appliance technologies and how they are applied in […]]]></description>
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<p>Samsung Electronics hosted “The Brief,” a series of home appliance tech seminars across five regions: the US, Europe, Latin America, Southwest Asia, and Southeast Asia. The event showcased AI-powered home appliance experiences reflecting each region’s living environment and consumer needs.</p>



<p>Across the five regions, Samsung highlighted AI appliance technologies and how they are applied in everyday life to reflect local lifestyles: kitchen-centered AI homes in North America; energy-efficient built-in AI appliances in Europe; SmartThings-connected AI homes in Latin America; climate- and family-conscious solutions in Southwest Asia; and appliances for homes and businesses in Southeast Asia.</p>



<p>The events brought together about 270 media representatives and influencers from 23 countries. Through hands-on experiences with a range of products, attendees discovered how AI appliances can serve as “Home Companions,” reducing the burden of household chores, managing energy consumption, and looking after the everyday needs of family members.</p>



<h2 class="wp-block-heading"><strong>US: Making Everyday Life at Home More Convenient With AI Appliances</strong></h2>



<p>“The Brief New York,” held April 15–16 (local time) at a Samsung showroom in New Jersey, focused on how AI appliances can make household chores less demanding and improve quality of life. Samsung demonstrated AI features in refrigerators and ovens that make everyday kitchen tasks easier, from managing ingredients to preparing meals.</p>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/19160856/Samsung-Corporate-The-Brief-Global-with-AI-Powered-Home-Appliances_Main1.jpg" alt=" At "The Brief New York" in New Jersey, Samsung showcased AI features such as "AI Vision" and "AI Pro Cooking" that help make everyday household tasks easier." class="wp-image-177835" /><figcaption class="wp-element-caption">▲ At “The Brief New York” in New Jersey, Samsung showcased AI features such as “AI Vision” and “AI Pro Cooking” that help make everyday household tasks easier.</figcaption></figure>



<p>Attendees saw how the “AI Vision” feature of the Bespoke AI Refrigerator Family Hub recognizes not only food ingredients but also labels on containers, automatically adding items to the Food List. The demonstration showed how AI helps users easily keep track of what is in their refrigerator and avoid unnecessary duplicate purchases.</p>



<p>The “AI Pro Cooking” feature of the Bespoke AI Oven also drew attention. Its internal camera recognizes ingredients, recommends optimal cooking settings, and monitors changes in food color to notify users as their meals cook. Together, these capabilities demonstrated how AI can take the hassle out of cooking.</p>



<p>Samsung also presented a refrigerator lineup designed around the needs of North American consumers, who value ample food storage, hygiene, and efficient use of space, underscoring its ability to deliver AI appliances tailored to local needs.</p>



<h2 class="wp-block-heading"><strong>Europe: Helping Consumers Save Energy With High-Efficiency Built-In AI Appliances</strong></h2>



<p>Energy efficiency took center stage at “The Brief Milan,” held April 21 in Milan, Italy, where Samsung presented a range of high-efficiency AI appliances for European consumers.</p>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/19161356/Samsung-Corporate-The-Brief-Global-with-AI-Powered-Home-Appliances_Main2.jpg" alt="At "The Brief Milan" in Milan, Italy, Samsung showcased a lineup of energy-efficient built-in appliances, offering solutions suited to European living environments." class="wp-image-177836" /><figcaption class="wp-element-caption">▲ At “The Brief Milan” in Milan, Italy, Samsung showcased a lineup of energy-efficient built-in appliances, offering solutions suited to European living environments.</figcaption></figure>



<p>The “Bespoke AI Washer” drew attention for reducing energy use by an additional 65% compared with Europe’s Class A energy efficiency threshold, while the “Bespoke AI Dishwasher” cuts energy use by up to 20% against the same benchmark. Samsung highlighted how these advanced energy-saving technologies can help consumers reduce their energy consumption while offering the added benefits of AI-powered appliances.</p>



<p>In the kitchen, Samsung presented the Extractor Induction Hob, the built-in Bespoke AI Dishwasher, and a refrigerator with “AI Precise Cooling,” which helps minimize internal temperature fluctuations.</p>



<p>Together, these innovations illustrated Samsung’s vision for an AI home optimized for European living environments, combining energy-saving technologies, appliances that blend seamlessly into living spaces, and connected experiences powered by SmartThings.</p>



<h2 class="wp-block-heading"><strong>Latin America: Bringing AI Homes Together Through SmartThings Connectivity</strong></h2>



<p>In Latin America, SmartThings connectivity was a central theme, bringing multiple appliances together into a unified AI home ecosystem. Events were held on August 19 in São Paulo, Brazil, and September 9 in Mexico City, Mexico.</p>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/19162213/Samsung-Corporate-The-Brief-Global-with-AI-Powered-Home-Appliances_Main3.jpg" alt="At "The Brief" events held across Latin America, Samsung introduced AI home technologies that connect various home appliances through SmartThings, allowing users to manage them from one place. Pictured: Events in Brazil (left) and Mexico (right)." class="wp-image-177837" /><figcaption class="wp-element-caption">▲ At “The Brief” events held across Latin America, Samsung introduced AI home technologies that connect various home appliances through SmartThings, allowing users to manage them from one place. Pictured: Events in Brazil (left) and Mexico (right).</figcaption></figure>



<p>Attendees experienced how SmartThings lets users check the operating status of individual appliances and manage and control them as needed. Samsung emphasized that bringing everyday appliances, such as refrigerators, washing machines, and air conditioners, under one connected system can make life at home significantly more convenient.</p>



<p>Samsung demonstrated the practical benefits of SmartThings-connected appliances designed for local living environments and daily habits.</p>



<h2 class="wp-block-heading"><strong>Southwest Asia: From Personalized Cooling to Family Care, AI Appliances That Look After Everyday Needs</strong></h2>



<p>Personalized cooling and family care were among the highlights of “The Brief,” held September 16 in Gurugram, India, reflecting the region’s hot, humid climate and family-centered lifestyle.</p>



<p>In the air conditioner experience zone, Samsung demonstrated five airflow control modes powered by the “Motion Wind” technology in its Bespoke AI WindFree Pro Air Conditioner. A highlight was the “WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Wearable Good Sleep” mode, which connects to Galaxy Watch and Galaxy Ring devices to adjust cooling based on users’ sleep stages and changes in body temperature, creating a comfortable sleep environment.</p>



<p>In the kitchen appliance experience zone, Samsung introduced “Now Brief,” which delivers personalized information on the screen of the Bespoke AI Refrigerator Family Hub, and “Family Care,” which monitors family members’ device usage patterns to check on their well-being. Together, these features demonstrated how AI can go beyond simplifying household chores to provide personalized experiences and help look after family members in their daily lives.</p>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/19162803/Samsung-Corporate-The-Brief-Global-with-AI-Powered-Home-Appliances_Main4.jpg" alt="At "The Brief" held in Gurugram, India, Samsung demonstrated personalized cooling technologies and the "Family Care" feature developed with the local climate and family-centered lifestyle in mind." class="wp-image-177838" /><figcaption class="wp-element-caption">▲ At “The Brief” held in Gurugram, India, Samsung demonstrated personalized cooling technologies and the “Family Care” feature developed with the local climate and family-centered lifestyle in mind.</figcaption></figure>



<p>Samsung also highlighted its service offerings, including SmartThings Home Care and remote appliance management, which extend support beyond the initial purchase to everyday use, maintenance, and ongoing care.</p>



<h2 class="wp-block-heading"><strong>Southeast Asia: Expanding Appliance Solutions from Homes to Businesses</strong></h2>



<p>The final stop was Hanoi, Vietnam, where Samsung unveiled a broad range of appliance solutions for both individual consumers and business customers at “The Brief Hanoi” on October 14. The event brought together leading media representatives and influencers from six Southeast Asian countries.</p>



<figure class="wp-block-image"><img src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/19163055/Samsung-Corporate-The-Brief-Global-with-AI-Powered-Home-Appliances_Main5.jpg" alt="At "The Brief Hanoi" in Hanoi, Vietnam, Samsung showcased a wide range of products and technologies, from AI-powered home appliances to HVAC solutions, expanding its presence across new market segments." class="wp-image-177839" /><figcaption class="wp-element-caption">▲ At “The Brief Hanoi” in Hanoi, Vietnam, Samsung showcased a wide range of products and technologies, from AI-powered home appliances to HVAC solutions, expanding its presence across new market segments.</figcaption></figure>



<p>The event took place at Samsung’s newly renovated Business Experience Studio (BES). In spaces recreating real-world settings such as schools, hotels, and commercial facilities, attendees explored firsthand how Samsung’s products and solutions can be applied across a variety of business environments.</p>



<p>Samsung placed particular emphasis on its heating, ventilation, and air-conditioning (HVAC) portfolio, highlighting the company’s strengths in this emerging growth business and reinforcing its market position. The company also previewed its 2027 air conditioner lineup, featuring updated designs and AI-powered capabilities such as “AI Energy Mode.”</p>



<p>For residential appliances, Samsung demonstrated AI-powered convenience features, including “AI Vision” and “Bixby.” The company also introduced its approach to ongoing product care, which combines software updates for up to seven years and its “Home Appliance Remote Management (HRM)” service. The HRM service remotely diagnoses potential issues and provides users with guidance. Together, these services help improve appliance functionality and usability long after purchase.</p>



<p>Looking ahead, Samsung plans to further expand its AI appliance offerings and services to reflect the unique living environments, lifestyles, and consumer needs of each region, strengthening its competitive position in the global AI home market.</p>
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				<title><![CDATA[Samsung Announces ‘Big, Bigger, Biggest’ Celebrations This Diwali with Festive Offers on Big Screen TVs]]></title>
				<link>https://news.samsung.com/in/samsung-announces-big-bigger-biggest-celebrations-this-diwali-with-festive-offers-on-big-screen-tvs</link>
				<pubDate>Wed, 14 Oct 2026 10:14:50 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/14110009/feature-1.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Big TV Days]]></category>
		<category><![CDATA[Diwali]]></category>
		<category><![CDATA[Festive offers]]></category>
		<category><![CDATA[Samsung TV PLUS]]></category>
		<category><![CDATA[Vision AI]]></category>
                <guid isPermaLink="false">https://bit.ly/4ij8sIW</guid>
									<description><![CDATA[Samsung India today announced its ‘Big, Bigger, Biggest’ campaign for consumers, offering exciting deals on its range of Vision AI-powered big-screen TVs during this festive season. Built around the spirit of celebrations, family gatherings and shared evenings, the campaign makes it easier for consumers to upgrade to Samsung’s latest AI-powered televisions for a more immersive […]]]></description>
																<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" width="1000" height="564" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/14105754/34049_AV_Festive_Banner_1000x564_02-1000x564.jpg" alt="" class="wp-image-33288" /></figure>



<p>Samsung India today announced its ‘Big, Bigger, Biggest’ campaign for consumers, offering exciting deals on its range of Vision AI-powered big-screen TVs during this festive season. Built around the spirit of celebrations, family gatherings and shared evenings, the campaign makes it easier for consumers to upgrade to Samsung’s latest AI-powered televisions for a more immersive viewing experience.</p>



<p>As part of the festive offers, consumers purchasing select Samsung TVs can avail a free Samsung Soundbar worth up to INR 110990 or a free Samsung Vision AI TV worth up to INR 159990. The offer also includes up to 20% cashback, zero down payment options and a 3-year comprehensive warranty, making it easier for consumers to upgrade their home entertainment experience this festive season.</p>



<p>Customers buying eligible Samsung Vision AI televisions within municipal limits can get their Samsung products installed within four hours of registering a request, subject to applicable terms and conditions.</p>



<p>“Diwali is a time when families and friends come together to celebrate, share joyful moments and create lasting memories. With our Vision AI-powered big-screen TVs, Samsung is bringing larger, smarter, and more immersive home entertainment experiences to consumers. With exciting festive offers, flexible payment options, cashbacks, and value-added services, we are making it easier for families to bring home a bigger screen and enjoy an enhanced entertainment experience this festive season,” said Viplesh Dang, Vice-President of the Visual Display Business, Samsung India.</p>



<p>Samsung’s Vision AI-powered TVs bring intelligent features to the big screen, helping enhance picture and sound while offering a more personalized viewing experience. The range is designed to make everyday entertainment more immersive, whether consumers are watching their favourite shows, movies, sports or festive programming with family and friends.</p>



<p>With a vast lineup from 32″ to 115″, Samsung Vision AI TVs cater to diverse consumer needs, featuring sleek, lifestyle-integrated designs and SmartThings solutions for enhanced connectivity. Samsung’s ‘Made for India’ Plus Benefits (Samsung TV Plus, Samsung Care+, Samsung Art+, Samsung Sound+, Samsung Finance+, and 7-year OS upgrade) ensures that every aspect of your TV ownership experience is enriched.</p>



<p>Samsung TV Plus offers free access to 200+ streaming channels, Samsung Sound+ gives immersive sound experience, Samsung Care+ provides extended warranty, and with Samsung Finance+, customers get flexible, paperless financing options. With Samsung Art+, customers get 3-month free access to the Samsung Art Store, transforming their homes into personalized art galleries. Customers buying Samsung Vision AI TVs also benefit from up to seven years of OS upgrades, ensuring long-term entertainment and satisfaction.</p>
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				<title><![CDATA[Samsung Announces ‘Samsung Week’ 2026: The Ultimate AI-Powered Shopping Extravaganza]]></title>
				<link>https://news.samsung.com/in/samsung-announces-samsung-week-2026-the-ultimate-ai-powered-shopping-extravaganza-kicks-off-october-7</link>
				<pubDate>Wed, 07 Oct 2026 13:46:36 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/07133904/feature.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[EMI]]></category>
		<category><![CDATA[Galaxy AI]]></category>
		<category><![CDATA[Micro RGB]]></category>
		<category><![CDATA[Mini LED]]></category>
		<category><![CDATA[Neo QLED]]></category>
		<category><![CDATA[OLED]]></category>
		<category><![CDATA[Samsung Shop App]]></category>
		<category><![CDATA[Samsung Week 2026]]></category>
		<category><![CDATA[smartphones]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[Tablets]]></category>
		<category><![CDATA[Vision AI]]></category>
		<category><![CDATA[Wearables]]></category>
                <guid isPermaLink="false">https://bit.ly/4yzyNYW</guid>
									<description><![CDATA[Samsung India today announced the launch of ‘Samsung Week’ 2026, a festival bringing together its connected AI ecosystem across Galaxy AI, Bespoke AI and Vision AI through SmartThings, with exclusive offers and benefits across its portfolio. Going live today on Samsung.com, the Samsung Shop App and at Samsung Exclusive Stores, Samsung Week offers discounts ranging […]]]></description>
																<content:encoded><![CDATA[
<figure class="wp-block-image size-large"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/07133902/26_sw_2h_hd08_herokv_static_pc_1920x1080_txt-1000x563.jpg" alt="" class="wp-image-33234" /></figure>



<p>Samsung India today announced the launch of ‘Samsung Week’ 2026, a festival bringing together its connected AI ecosystem across Galaxy AI, Bespoke AI and Vision AI through SmartThings, with exclusive offers and benefits across its portfolio. Going live today on Samsung.com, the Samsung Shop App and at Samsung Exclusive Stores, Samsung Week offers discounts ranging from 31% to 60%, along with cashback of up to INR 25,000, across smartphones, tablets, laptops, wearables, accessories, TVs, monitors and digital appliances.</p>



<p>As part of ‘Samsung Week’ 2026, consumers can also access enhanced warranty benefits, including a one-year extended warranty with an additional two years at no additional cost on eligible products.</p>



<p>Built around the theme of ‘Your Companion to AI Living’, ‘Samsung Week’ 2026 brings together Samsung’s AI experiences across the devices and products that are part of consumers’ everyday lives. Galaxy AI supports more intuitive ways to communicate, create, and stay productive, while Vision AI enhances the viewing experience, and Bespoke AI brings greater intelligence and convenience to everyday home routines. Connected through SmartThings, these experiences come to life across Samsung’s AI-powered ecosystem, helping consumers experience a more connected approach to AI in their daily lives. The latest Galaxy devices bring Galaxy AI experiences across communication, productivity, creativity, and everyday tasks.</p>



<p> During ‘Samsung Week’ 2026, eligible consumers can benefit from the highest online exchange value* and any-condition exchange when upgrading to select Galaxy devices. Galaxy Forever also offers eligible consumers long-term EMI options, while multi-bank cashback, first-purchase rewards, and loyalty benefits provide additional value across Samsung’s direct channels.</p>



<p>Consumers can avail up to 34% off on select Galaxy smartphones, including flagship Galaxy S series devices, Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and a wide range of Galaxy A series and Galaxy M series smartphones. Customers can also avail instant bank discounts of up to INR 10,000^, along with multi-buy benefits of up to INR 9,500, Galaxy Forever benefits including up to 55% assured buyback and free Samsung Care+.</p>



<p>Consumers looking to expand their connected Galaxy experience can avail up to 60% off on select Galaxy tablets, wearables and accessories, along with instant bank discounts of up to INR 6,500^. Select first-time purchases on Samsung.com and the Samsung Shop App can also receive benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 5% off.</p>



<p>The latest Galaxy Book series laptops are available at up to 31% off, with instant bank discounts of up to INR 5,000^. First-time purchases on Samsung.com and the Samsung Shop App can receive additional benefits of up to INR 2,000*, while eligible customers under the Student & Corporate Program can receive up to 10% off.</p>



<p>In the visual display segment, select Micro RGB, OLED, Neo QLED, Mini LED, QLED and Crystal UHD TVs are available at up to 51% off. Additional benefits include free* TVs or soundbars on select models, free* bezels with select Frame TVs, exchange bonuses of up to INR 5,000+, zero-down-payment options and up to 12-month No Cost EMI options. Select TVs also come with a free 3-year comprehensive warranty (1 Year Standard + 2 Year Extended) during the limited-period offer. Samsung’s Vision AI experiences bring intelligent features to the viewing experience, with select TVs designed to optimize picture and sound based on content and the viewing environment.</p>



<p>Select audio products are also available with additional promotional benefits, including a 5% Add To Cart benefit up to INR 5,400* on eligible products.</p>



<p>Samsung’s digital appliances portfolio is available with offers across categories. Refrigerators are available at up to 48% off, along with Samsung Care+ benefits, instant cart discounts of up to INR 3,000*, Buy More, Save More benefits, up to 12-month No Cost EMI and a 10-year compressor warranty. Select products also come with long-term EMI options of up to 30 months, with the lowest EMI starting at INR 990. Bespoke Package benefits include 7.5% off on the purchase of two eligible products and 10% off on the purchase of three or more.</p>



<p>Washing machines are available at up to 49% off, supported by Samsung Care+ benefits, instant cart discounts of up to INR 2,000*, ‘Buy More, Save More’ benefits and Bespoke Package offers. Select products include a 10-year motor warranty, long-term EMI options of up to 30 months and lowest EMI starting at INR 890.</p>



<p>Select microwaves also come with no-cost EMI options, zero-down-payment offers, and a 5-year warranty on the enamel cavity.</p>



<p>Select air conditioners are available at up to 58% off, with a 5-year comprehensive warranty comprising one year of standard warranty and four years of extended warranty. Additional benefits include 5% off on the purchase of two eligible WindFree models, fixed EMI of INR 1,990 and long-term EMI options of up to 30 months.</p>



<p>Customers can also access up to 60% off on select monitors, including Odyssey OLED gaming monitors, with instant cart discounts of up to INR 5,000. Select monitors also feature Smart TV experiences with AI. Consumers can also benefit from Samsung Care+, which offers extended protection across select appliances.</p>



<p>Across categories, customers can access bank cashback and discounts of up to 22.5%<sup>##</sup>, with maximum benefits varying by category. These include cashback of up to INR 25,000 on select panels, up to INR 20,000 on select video display products, up to INR 21,000 on digital appliances, up to INR 21,500 on refrigerators, up to INR 9,000 on washing machines, up to INR 6,000 on microwaves and up to INR 14,000 on air conditioners.</p>



<p>Customers can also access loyalty points of up to 2%, alongside exchange options, first-purchase benefits, Student & Corporate Program benefits and EMI options across eligible products and channels.</p>



<p>Consumers can visit <a href="http://samsung.com/" target="_blank" rel="noreferrer noopener"><strong>Samsung.com</strong></a>, the Samsung Shop App, or their nearest Samsung Exclusive Store to explore the latest AI-powered devices and offers available during ‘Samsung Week’ 2026.</p>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td colspan="3"><strong>Combined offers D2C channel</strong></td></tr><tr><td><strong>Products / Category</strong></td><td><strong>Consumer Offer</strong></td><td><strong>Highlight Models</strong></td></tr><tr><td>Smartphones</td><td>Up to 34% off on MRP Multi-Buy Benefits: Up to ₹9,500 <br><br>Galaxy Forever: Up to 55% Assured Buyback + Free Samsung Care+<br><br>Up to ₹ 10000 instant bank discount^ on leading bank cards<br><br>Up to ₹ 4000 off* on 1st time purchase on Samsung.com & Shop App<br><br>Student & Corporate Program: Up to 5% Off</td><td>Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8, Galaxy S26 Ultra, Galaxy S26, Galaxy A57 5G, Galaxy A37 5G, Galaxy A56 5G, Galaxy A36 5G, Galaxy A27 5G, Galaxy M17 5G, Galaxy M17e 5G</td></tr><tr><td>Laptops</td><td>Up to 31% Off on MRP<br><br>Up to ₹ 5000 instant bank discount^ on leading bank cards<br><br>Up to ₹ 2000 off* on 1st time purchase on Samsung.com & Shop App<br><br>Student & Corporate Program: Up to 10% Off</td><td>Galaxy Book6 Ultra, Galaxy Book6 Pro, Galaxy Book6, Galaxy Book 5 360, Galaxy Book 5 Base</td></tr><tr><td>Tablets, Accessories & Wearables</td><td>Up to 60% Off on MRP<br><br>Up to ₹ 6500 instant bank discount^ on leading bank cards<br><br>Up to ₹ 2000 off* on 1st time purchase on Samsung.com & Shop App<br><br>Student & Corporate Program: Up to 5% Off</td><td>Galaxy Tab S12 Ultra, Galaxy Tab S12+, Galaxy Buds4, Galaxy Buds4 Pro, Galaxy Watch8, Galaxy Tab S11 series, Galaxy Tab A11 series, Galaxy Tab S10 Lite, Galaxy Watch Ultra 2, Galaxy Watch 9 Series, Galaxy Buds Core</td></tr><tr><td>TVs</td><td>Up to 51% Off on MRP<br><br>Free* TV or Soundbar on select TVs<br><br>Free* TV worth 539990* on select TVs<br><br>Free* Bezel with Frame TVs<br><br>Free 3-Year Comprehensive Warranty (1 Year Standard + 2 Year Extended)* <br><br>Limited period offer<br><br>Multi buy offer get discount up to 41%* off on MRP20% off on CarePack<br><br>Exchange Bonus up to ₹ 5000+Zero Down payment (CC + NBFC) <br><br>Up to 12-month CC NCMI1 + 2-year Warranty on MRGB and OLEDFOC soundbar / Panel with Select SKUs</td><td>1.08 m (43) UE86H Crystal UHD, 1.38 m (55) M2 Mini LED TV, 1.38 m (55) M80H Mini LED TV, 1.63 m (65) LS03H Frame TV, 1.63 m (65) QN70H Neo QLED, 1.63 m (65) S95H OLED65″+ MRGB/ NeoQLED  / OLED</td></tr><tr><td>Audio</td><td>5% Add To Cart up to 5400*</td><td>Q-Series Soundbar 756W HW-Q990H 11.1.4ch Subwoofer & Rear Speaker (2026)</td></tr><tr><td>Refrigerators</td><td>Up to 48% off <br><br>Samsung Care+ Offer: Get 3 Year Extended Warranty at the price of 1 Yr Extended Warranty<br><br>Get Instant Cart discount up to ₹3000*<br><br>Buy More Save More: Buy 2 get 5% extra Off*<br><br>Up to 12-month CC NCMI10 years warranty on compressor<br><br>Lowest EMI offer starting INR 990<br><br>Upto 30-month long term EMI<br><br>Bespoke Package: Buy 2 and Get 7.5% Off, Buy 3 or more and Get 10% Off”</td><td>653 L Convertible Side by Side Refrigerator (RS76CG8003S9HL),<br><br> 350 L Double Door Refrigerator with Twin Cooling Plus<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> (RT38HG5C42S8HL), <br><br>419 L Double Door Refrigerator with AI Energy Mode (RT45HG6A43B1HL)SBS|FDR|FF>350</td></tr><tr><td>Washing Machines</td><td>Up to 49% Off on MRP<br><br>Samsung Care+ Offer: Get 3 Year Extended Warranty at the price of 1 Yr Extended Warranty<br><br>Get Instant Cart discount upto ₹2000*<br><br>Buy More Save More: Buy 2 get 5% extra Off*<br><br>Bespoke Package: Buy 2 and Get 7.5% Off, Buy 3 or more and Get 10% Off10 years warranty on motor<br><br>Up to 18-month NCMI on Bajaj<br><br>Up to 30-month long term EMILowest EMI Offer starting just INR 890″</td><td>9.0 kg Front Load Washing Machine with AI EcoBubble & Hygiene Steam (WW90DG5U24AXTL)<br><br>12 kg/7 kg Front Load Washer Dryer Combo, AI Wash (WD12FB8B94GBTL)<br><br>8.0 kg EcoBubble<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Top Load Washing Machine (WA80BG4441BGTL)FAFL/FATL >=10KG</td></tr><tr><td>Microwaves</td><td>Up to 12-month CC NCMI Zero Downpayment (8×0) Lowest EMI INR 9905 years warranty on Enamel Cavity</td><td>Convection microwave oven</td></tr><tr><td>Monitors</td><td>Up to 60% off on MRPon Odyssey OLED Gaming Monitors</td><td>80 cm (32) M9 UHD 4K OLED Smart Monitor featuring Smart TV experience with AI<br><br>80 cm (32) M7 UHD 4K Smart Monitor with Smart TV experience<br><br>1.24 m (49) Odyssey OLED G9 2K DQHD Gaming Monitor with 240Hz refresh rate</td></tr><tr><td>Air Conditioners</td><td>Up to 58% Off on MRP5 Years Comprehensive Warranty (1 Year Standard + 4 Years Extended Warranty)<br><br>Buy 2 and Get 5% Off on WindFree <br><br>5 years comprehensive warranty<br><br>Fixed EMI 1990Up to 30-month long term EMI</td><td>WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Inverter Split AC AR60H18D15WWindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <br><br>Inverter Split AC AR60H24D13W1.5T Hot and Cold</td></tr><tr><td>Bank Cashback</td><td>Bank Cashback Up to 22.5%with HDFC, ICICI, SBI and other leading Bank Cards (Up to ₹ 25000)</td><td></td></tr></tbody></table></figure>



<p><br><em>*T&C apply. Offer may be revised or withdrawn without prior notice. Offer provided by the Brand at its discretion and can vary model wise.</em></p>



<p><em>^Instant bank discount/cashback at the sole discretion of the issuer/NBFC. Instant bank discount/cashback may vary subject to product’s model & size.</em></p>



<p><em><sup>*</sup></em><em>Exchange at the discretion of retailer and exchange value varies basis model and condition of old device</em></p>



<p><em><sup>#</sup></em><em>Instant cart discount provided by the Brand at its discretion and will vary model wise.</em></p>



<p><em>^^ T&C apply. Extended warranty differs from product to product and is at the sole discretion of the brand.</em></p>



<p><em>** EMI provided by Bank/NBFCs at their sole discretion and terms, and may vary model wise.</em></p>



<p><em><sup>**</sup></em><em>Get up to 5</em><em>% off on a combined purchase of 2 or more select Samsung products. Offer may be revised or withdrawn without prior notice & varies product to product – Refer detailed T&Cs.</em></p>



<p><em>##Applicable on Panels, TV, Refrigerator, Microwave, Washing machine and Air conditioners only</em></p>



<p></p>
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				<title><![CDATA[Samsung Launches New Cassette AC Lineup for Premium Architectural Spaces with AI Cooling and Mood Lighting]]></title>
				<link>https://news.samsung.com/in/samsung-launches-new-cassette-ac-lineup-for-premium-architectural-spaces-with-ai-cooling-and-mood-lighting</link>
				<pubDate>Mon, 05 Oct 2026 12:41:28 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/05124053/Infinite-One-Way-Casette-AC_Lifestyle.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[B2B]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Air Conditioner]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Infinite One-Way Cassette AC]]></category>
		<category><![CDATA[SmartThings]]></category>
		<category><![CDATA[WindFree]]></category>
                <guid isPermaLink="false">https://bit.ly/4i2w0Sf</guid>
									<description><![CDATA[Samsung today announced the launch of its next-gen Infinite One-Way Cassette AC, designed for premium residential and commercial environments where comfort, aesthetics and intelligent cooling come together. Designed for modern spaces, it features Ambient Edge Lighting with nine light modes, draft-free WindFree™ Cooling through 17200 micro-holes, and an ultra slim profile with13.8 cm depth, made […]]]></description>
																<content:encoded><![CDATA[<div class="wp-block-image">
<figure class="aligncenter size-large"><img loading="lazy" width="1000" height="563" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/05124052/Inccfinite-One-Way-Casette-AC_Lifestyle-1000x563.jpg" alt="" class="wp-image-33222" /></figure></div>


<p>Samsung today announced the launch of its next-gen Infinite One-Way Cassette AC, designed for premium residential and commercial environments where comfort, aesthetics and intelligent cooling come together.</p>



<p>Designed for modern spaces, it features Ambient Edge Lighting with nine light modes, draft-free WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Cooling through 17200 micro-holes, and an ultra slim profile with13.8 cm depth, made of long-lasting ASA (Acrylonitrile Styrene Acrylate) material. Comes equipped with SmartThings control, AI comfort Mode and an Intertek certified antibacterial copper filter, supporting consistent cooling performance and healthier air.<br><br>“As consumer expectations evolve, modern spaces are looking beyond conventional cooling. They expect climate solutions that combine thermal comfort, intelligent technology and design. The Infinite One-Way Cassette AC reflects this evolution, introducing an innovative indoor climate solution in the Indian market that transforms air conditioning into an integral part of consumer experience,” said <em><strong>Vipin Agrawal</strong>, <strong>Head of SAC Business</strong>, </em><strong><em>Samsung India.</em></strong></p>



<h2 class="wp-block-heading"><strong>Designed Around Modern Living</strong></h2>



<p>The Infinite One-Way Cassette AC has been engineered to address three key requirements in premium spaces — comfort, aesthetics and air quality.</p>



<p>Its standout innovation is Ambient Edge Lighting, which transforms the AC into a design element rather than simply a cooling appliance. The system offers nine lighting modes inspired by the human circadian rhythm – designed around the natural day-night cycle of the human body – enabling users to tailor the ambience to different moments of the day.</p>



<p>Warm, Natural and Cool lighting options are each available in High and Low intensity settings, creating environments suited for relaxation, productivity or entertaining.  A Smart Lighting Intensity mode automatically adjusts brightness to blend naturally with the surrounding space.<br><br><strong>WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Cooling for Draft-Free Comfort</strong></p>



<p>The Infinite One-Way Cassette AC features Samsung’s upgraded Wide WindFree<img src="https://s.w.org/images/core/emoji/16.0.1/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Technology, combining a panel twice as wide as the previous generation with an enhanced wide outlet featuring 17,000 micro-holes. Air is dispersed gently and evenly to create a comfortable “still air” environment, eliminating uncomfortable cold drafts while reducing operating noise and improving energy efficiency.</p>



<h2 class="wp-block-heading"><strong>Cleaner, Healthier Air</strong></h2>



<p>The Infinite One-Way Cassette AC incorporates a Copper Anti-Bacterial Filter that captures airborne particles while helping reduce certain harmful bacteria by up to <sup data-fn="1b48004d-8cc4-430c-9953-07922ce76699" class="fn"><a href="#1b48004d-8cc4-430c-9953-07922ce76699" id="1b48004d-8cc4-430c-9953-07922ce76699-link">1</a></sup>99%. The filter also helps keep the heat exchanger cleaner, supporting consistent cooling performance and healthier air.<br><br>Built with a premium ASA exterior, the AC offers superior UV resistance and long-term durability, helping preserve its premium finish over years of use.</p>



<h2 class="wp-block-heading"><strong>SmartThings Control</strong></h2>



<p>Users can connect their Infinite One-Way Cassette AC effortlessly via built-in Wi-Fi with the Samsung SmartThings app, eliminating the need for additional modules. They can monitor, manage and personalise their cooling experience directly from their smartphone, whether at home, in the office or on the move. Key SmartThings features include Voice Control, Edge Lighting control, Welcome Cooling, Energy Monitoring, Usage Pattern, Personalised Cooling with AI Comfort Mode and Pet Care.</p>



<h2 class="wp-block-heading"><strong>Price and Availability</strong></h2>



<p>The Infinite One-Way Cassette AC Series is available in both VRF and Commercial Split (CAC) configurations to meet diverse architectural and cooling requirements across India.<br><br>The VRF configuration is available in the market in 2.8 kW, 3.6 kW, 5.6 kW and 7.1 kW cooling capacities while the Commercial Split (CAC) configuration is available in 3.5 kW, 5.2 kW and 7.1 kW cooling capacities at a starting price of ₹1,60,000 (inclusive of GST) through commercial AC channel partners nationwide.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />


<ol class="wp-block-footnotes"><li id="1b48004d-8cc4-430c-9953-07922ce76699">Tested by Intertek / Data has been measured under specific testing conditions and may vary depending on environment factors and individual use.<br>Test Standard: KS K 0693: 2016<br>Test Strain: Bacteria-1: Staphylocccus aureus ATCC 6538 / Bacteria-2 : Klebsiella pneumoniae ATCC 4352<br>Test time : 18hr<br>It may vary depending on the actual environment<br>The Filter performance is a test result for a filter unit, not a specific model. <a href="#1b48004d-8cc4-430c-9953-07922ce76699-link" aria-label="Jump to footnote reference 1"><img src="https://s.w.org/images/core/emoji/16.0.1/72x72/21a9.png" alt="↩" class="wp-smiley" style="height: 1em; max-height: 1em;" />︎</a></li></ol>]]></content:encoded>
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				<title><![CDATA[Samsung Introduces Galaxy Tab S12 Series: The Ultimate Productivity Powerhouse Built for Growth]]></title>
				<link>https://news.samsung.com/in/samsung-introduces-galaxy-tab-s12-series-the-ultimate-productivity-powerhouse-built-for-growth</link>
				<pubDate>Thu, 01 Oct 2026 18:07:53 +0000</pubDate>
								<media:content url="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180019/Samsung-Mobile-Galaxy-Tab-S12-Series_Thumb728.jpg" medium="image" />
				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Galaxy AI]]></category>
		<category><![CDATA[Galaxy Tab S12 series]]></category>
		<category><![CDATA[Galaxy Tab S12 Ultra]]></category>
		<category><![CDATA[Galaxy Tab S12+]]></category>
		<category><![CDATA[One UI 9]]></category>
                <guid isPermaLink="false">https://bit.ly/4yw0TEK</guid>
									<description><![CDATA[Samsung Electronics Co., Ltd. today unveiled the Galaxy Tab S12 series — Galaxy Tab S12 Ultra and Tab S12+ — delivering Samsung’s most capable and versatile tablet experience yet. Packing breakthrough performance, long-lasting battery life, and the latest Galaxy AI[1] into Galaxy Tab’s signature ultra-thin design, the new lineup turns complex workflows into effortless, everyday […]]]></description>
																<content:encoded><![CDATA[
<p>Samsung Electronics Co., Ltd. today unveiled the <strong>Galaxy Tab S12 series</strong> — Galaxy Tab S12 Ultra and Tab S12+ — delivering Samsung’s most capable and versatile tablet experience yet. <strong>Packing breakthrough performance, long-lasting battery life, and the latest Galaxy AI</strong><a href="#_ftn1" id="_ftnref1">[1]</a><strong> into Galaxy Tab’s signature ultra-thin design, the new lineup turns complex workflows into effortless, everyday achievements </strong>whether it’s mastering skills, pursuing career goals, or exploring creative passions.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="662" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180232/image.png" alt="" class="wp-image-33205" /></figure>



<p>Galaxy Tab S12 Ultra and Tab S12+ feature immersive displays and come bundled with the ergonomically designed S Pen for effortless note-taking and precise editing. With easy access to professional-grade apps and versatile accessories, users can pursue their passions and progress toward their goals with ease. Combining portability with professional-grade power, the Galaxy Tab S12 series gives users instant access to powerful capabilities whenever inspiration strikes.</p>



<p>“The Galaxy Tab S12 series is designed for people who are constantly exploring new ideas, developing new skills, and bringing their ambitions to life,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience (MX) Business at Samsung Electronics. “Built with industry-leading hardware, the Galaxy Tab S12 series pairs an expansive screen with the power of Galaxy AI — removing friction from complex tasks so users can stay focused on achieving impactful results.”</p>



<h2 class="wp-block-heading">Peak Performance in an Ultra-Thin Design</h2>



<p>The Galaxy Tab S12 series combines powerful performance and long-lasting battery life into a thin and light design, making it easy for users to achieve more, wherever ambition takes them. At a remarkably slim 5.1mm, Galaxy Tab S12 Ultra is Samsung’s thinnest Galaxy Tab, while delivering the most powerful performance of any Galaxy Tab to date, supporting productive use throughout the day. For example, users taking an online course alongside a full-time job can catch up on a lesson during the commute, then work through course exercises on the large screen at a café or library later in the day.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180254/image-1.png" alt="" class="wp-image-33206" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180312/image-2.png" alt="" class="wp-image-33207" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180323/image-3.png" alt="" class="wp-image-33208" /></figure>



<p>Both models are built to go the distance, allowing users to keep going without losing momentum. On a single charge, the all-day battery lasts up to 23 hours on Galaxy Tab S12 Ultra<a href="#_ftn2" id="_ftnref2">[2]</a> and up to 21 hours on Galaxy Tab S12+<a href="#_ftn3" id="_ftnref3">[3]</a>, supporting long stretches of productivity anywhere. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes with the 45W adapter — minimizing downtime so users can get back to what they were doing.<a href="#_ftn4" id="_ftnref4">[4]</a></p>



<p>Beyond long-lasting battery life, the Galaxy Tab S12 series delivers the most powerful performance of any Galaxy Tab to date, keeping pace with even intensive tasks. The cutting-edge 3nm processor delivers up to 61% faster NPU processing, 19% faster CPU performance, and 17% improved GPU power compared to Galaxy Tab S11 Ultra.<a href="#_ftn5" id="_ftnref5">[5]</a> In everyday use, that means users can take on more demanding tasks with increased speed and responsiveness. Whether rendering complex creative projects or watching a lecture while taking notes and asking AI for clarification — the experience stays responsive and fast with fewer interruptions to break their focus.</p>



<p>A newly designed <strong>3D Vapor Chamber</strong> efficiently dissipates heat to support more reliable performance during demanding tasks, whether users are editing video or designing graphics for hours.<a href="#_ftn6" id="_ftnref6">[6]</a> Engineered for resilience and durability to withstand the elements and give users peace of mind, the Galaxy Tab S12 series also comes with <strong>IP68-rated water and dust resistance</strong>.<a href="#_ftn7" id="_ftnref7">[7]</a></p>



<p>The Galaxy Tab S12 series comes with an expansive screen designed to help users think bigger and give ideas more room to unfold. Galaxy Tab S12 Ultra features a large 14.6-inch display, making it easy to explore complex topics and keep multiple perspectives in view. The Galaxy Tab S12+ features a larger 12.6-inch display and slimmer bezels than its predecessor, offering more screen space without sacrificing portability. Both models feature <strong>Dynamic AMOLED 2X</strong> displays reaching up to 1,600 nits of peak brightness<a href="#_ftn8" id="_ftnref8">[8]</a> — delivering clear, vivid visuals indoors, or out. The upgraded seamless <strong>Vision Booster</strong> now adjusts brightness in real time based on lighting conditions for comfortable viewing.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="562" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180339/image-4.png" alt="" class="wp-image-33209" /></figure>



<p>Sound gets a major upgrade as well, with <strong>4-channel spatial audio</strong> — twice as many channels as the previous generation — delivering a richer, more immersive experience whether users are streaming content, following a tutorial, or editing.</p>



<h2 class="wp-block-heading">Making Everyday Tasks More Intuitive and Effortless</h2>



<p>Building on an industry-leading hardware foundation, the Galaxy Tab S12 series turns its large screen into a flexible workspace that makes it easy to keep up with different tasks without missing a beat. Running Android 17 with <strong>One UI 9 </strong>and the<strong> latest Galaxy AI</strong>, it brings research, note-taking, creation, and AI assistance into one place, giving users more freedom to explore new ideas, capture what matters and put what they learn into practice.</p>



<p>Thanks to the Galaxy Tab S12 series’ immersive screen, users can split the screen into up to three sections in <strong>Multi Window</strong> layout. For example, users can take notes in <strong>Samsung Notes</strong> on one side while playing a lecture and opening an AI assistant on the other. As key takeaways or questions come up, users can capture them with the <strong>S Pen</strong> directly in Samsung Notes, while <strong>Note Assist</strong><a href="#_ftn9" id="_ftnref9">[9]</a> summarizes their notes<a href="#_ftn10" id="_ftnref10">[10]</a> – all without pausing the lecture.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180357/image-5.png" alt="" class="wp-image-33210" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180411/image-6.png" alt="" class="wp-image-33211" /></figure>



<p>Both models come bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts. For a more structured, professional workstation, the <strong>Pro Keyboard</strong> elevates productivity with a premium aluminum finish and a <strong>Galaxy AI Key</strong> that enables instant access to AI assistants, while the <strong>Book Cover Keyboard Slim</strong> delivers flexibility with comfortable viewing angles and an effortless typing experience.<a href="#_ftn11" id="_ftnref11">[11]</a></p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180420/image-7.png" alt="" class="wp-image-33212" /></figure>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180429/image-8.png" alt="" class="wp-image-33213" /></figure>



<p>The Galaxy Tab S12 series helps users bring information together and get real-time support the moment curiosity strikes. The Galaxy Tab S12 series comes equipped with a six-month trial of <strong>Google AI Pro</strong><a href="#_ftn12" id="_ftnref12">[12]</a>, providing expanded access to Google’s most capable AI models from day one. Users can ask <strong>Gemini</strong> about anything unclear or dive deeper into subjects they want to explore the moment a question comes up. With <strong>Gemini Notebook</strong>, users can bring together notes, images, recordings, and files in one workspace and create summaries, podcasts, and even quizzes to make key information easier to understand.</p>



<p>As exploration expands into deeper research, <strong>Samsung Browser</strong> helps users stay focused without losing track of what they have already discovered. By understanding webpage content, context across multiple tabs, and browsing history, it can summarize information across open pages or surface a relevant source viewed days earlier – helping users spend less time searching through past tabs and more time capturing the key insights that matter most.<a href="#_ftn13" id="_ftnref13">[13]</a></p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="642" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01180441/image-9.png" alt="" class="wp-image-33214" /></figure>



<h2 class="wp-block-heading">A Complete Ecosystem Designed To Take Skills and Creativity Further</h2>



<p>The Galaxy Tab S12 series gives users the ideal place to put knowledge into practice, bringing together professional-grade apps<a href="#_ftn14" id="_ftnref14">[14]</a> alongside benefits worth approximately $600<a href="#_ftn15" id="_ftnref15">[15]</a> to help them take their skills further.</p>



<p><strong>Adobe Photoshop</strong><a href="#_ftn16" id="_ftnref16">[16]</a> comes pre-loaded on the Galaxy Tab S12 series — a first for Android tablets — bringing pro-grade image editing and design to the tablet. The interface is optimized for tablets, and S Pen support makes it more intuitive to move ideas from hand to screen. Photoshop includes AI-powered features including AI Assistant<a href="#_ftn17" id="_ftnref17">[17]</a> and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="662" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01175855/Samsung-Mobile-Galaxy-Tab-S12-Series_Main7.gif" alt="" class="wp-image-33179" /></figure>



<p><strong>Notability</strong><a href="#_ftn18" id="_ftnref18">[18]</a>, newly pre-loaded on Galaxy Tab, helps users capture their ideas, organize notes, and build knowledge more efficiently with S Pen optimization and AI-driven study tools with a six-month free trial, plus 20% off the first subscription.</p>



<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="662" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/10/01175857/Samsung-Mobile-Galaxy-Tab-S12-Series_Main8.gif" alt="" class="wp-image-33180" /></figure>



<p><strong>Goodnotes</strong><a href="#_ftn19" id="_ftnref19">[19]</a> delivers clean note-taking and organization with one year of free access and <strong>LumaFusion</strong><a href="#_ftn20" id="_ftnref20">[20]</a> enables professional-grade video editing, offered at a 66% discount. And <strong>Notion</strong><a href="#_ftn21" id="_ftnref21">[21]</a> supports flexible writing, planning, and organization with one month of its Plus plan free. <strong>Clip Studio Paint</strong><a href="#_ftn22" id="_ftnref22">[22]</a> brings precision drawing and painting tools for digital art with a six-month trial and 20% off the first subscription.</p>



<p>In addition to these apps, users can explore a broader range of options that support different needs. <strong>MyScript Math</strong> instantly solves handwritten equations and shows the steps behind each one, while <strong>MyScript Notes</strong> summarizes handwritten notes into study materials with built-in AI tools to explain concepts or generate quizzes. <strong>Noteshelf 3</strong><a href="#_ftn23" id="_ftnref23">[23]</a> offers customizable layouts for capturing and organizing ideas, while <strong>ArcSite</strong><a href="#_ftn24" id="_ftnref24">[24]</a> converts rough field sketches into precise CAD drawings.</p>



<h2 class="wp-block-heading">Availability</h2>



<p>The Galaxy Tab S12 series will be available starting Oct. 7 in select markets and offered in two colors, Gray and Silver.<a href="#_ftn25" id="_ftnref25">[25]</a></p>



<p>Built for lasting and confident use, Galaxy Tab S12 Ultra and Galaxy Tab S12+ support up to seven times of OS upgrades and security updates.<a href="#_ftn26" id="_ftnref26">[26]</a></p>



<p>For added peace of mind, <strong>Samsung Care+</strong><a href="#_ftn27" id="_ftnref27">[27]</a> offers comprehensive coverage tailored to users’ device needs, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.  Additionally, Galaxy mobile phone users running One UI 9 can easily check the Samsung Care+ status of their Galaxy Tab and enroll through the Warranty and care menu in the Settings. It provides quick access to warranty information, self-diagnostics, repair requests, and remote support for connected devices—all directly from the mobile phone.</p>



<p>For additional information, visit <a href="https://news.samsung.com/global/">Samsung Newsroom</a>, <a href="https://www.samsungmobilepress.com/">SamsungMobilePress.com</a>, or <a href="https://www.samsung.com/global/galaxy/">Samsung.com</a>.</p>



<h2 class="wp-block-heading">Specifications</h2>



<figure class="wp-block-table"><table class="has-fixed-layout"><tbody><tr><td><strong> </strong></td><td><strong>Galaxy Tab S12 Ultra</strong> <strong>(14.6-inch)</strong></td><td><strong>Galaxy Tab S12+</strong> <strong>(12.6-inch)</strong></td></tr><tr><td>Dimensions</td><td>208.5 x 326.3 x 5.1 mm</td><td>187.8 x 289.5 x 5.3 mm</td></tr><tr><td>Weight</td><td>692 g (Wi-Fi), 695 g (5G)</td><td>553 g (Wi-Fi), 555 g (5G)</td></tr><tr><td>OS</td><td>Android 17, One UI 9</td><td>Android 17, One UI 9</td></tr><tr><td>Display</td><td>14.6-inch<a href="#_ftn28" id="_ftnref28">[28]</a>, 2960 x 1848, 120Hz, Dynamic AMOLED 2X</td><td>12.6-inch<a href="#_ftn29" id="_ftnref29">[29]</a>, 2800 x 1752, 120Hz, Dynamic AMOLED 2X</td></tr><tr><td>Brightness</td><td>Peak 1,600 nits / HBM 1,000 nits</td><td>Peak 1,600 nits / HBM 1,000 nits</td></tr><tr><td>AP</td><td>MediaTek Dimensity 9500</td><td>MediaTek Dimensity 9500</td></tr><tr><td>Memory & Storage</td><td>16GB + 1TB, 12GB + 512GB, 12GB + 256GB, microSD up to 2TB</td><td>12GB + 512GB, 12GB + 256GB, microSD up to 2TB</td></tr><tr><td>Battery / Charging</td><td>11,600 mAh / 45W</td><td>10,600 mAh / 45W</td></tr><tr><td>Network & Connectivity</td><td>5G, Wi-Fi 7, Bluetooth v6.0</td><td>5G, Wi-Fi 6E, Bluetooth v6.0</td></tr><tr><td>Camera</td><td>Rear: 13 MP + 8 MP ultra-wide  Front: 12 MP ultra-wide</td><td>Rear: 13 MP Front: 12 MP ultra-wide</td></tr><tr><td>Sound</td><td>Quad Speaker (4-channel Spatial Audio)</td><td>Quad Speaker (4-channel Spatial Audio)</td></tr><tr><td>S Pen</td><td>S Pen (BLE not supported) In-box</td><td>S Pen (BLE not supported) In-box</td></tr><tr><td>Durability</td><td colspan="2">IP68</td></tr><tr><td>SIM</td><td colspan="2">Dual SIM (pSIM + eSIM)</td></tr><tr><td>Security</td><td colspan="2">Fingerprint on Display</td></tr><tr><td>Color</td><td colspan="2">Gray, Silver</td></tr><tr><td>Accessories</td><td colspan="2">Pro Keyboard Book Cover Keyboard Slim Book Cover Frame Cover (Ultra only) Anti-Reflecting Screen Protector</td></tr></tbody></table></figure>



<p>*Specifications may vary by market.</p>



<p>*All specifications and descriptions provided herein may be different from the actual specifications and descriptions for the product. Samsung reserves the right to make changes to this document and the product described herein, at any time, without obligation on Samsung to provide notification of such change. All functionality, features, specifications, GUI, and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation. The contents within the screen are simulated images and are for demonstration purposes only.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />



<p><a href="#_ftnref1" id="_ftn1">[1]</a> Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances, or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the country, region, OS/One UI version, device model, or phone carrier. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage.</p>



<p><a href="#_ftnref2" id="_ftn2">[2]</a> Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 11374 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition, and other factors.</p>



<p><a href="#_ftnref3" id="_ftn3">[3]</a> Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 10392 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition, and other factors.</p>



<p><a href="#_ftnref4" id="_ftn4">[4]</a> Super Fast Charging speed may vary depending on charging conditions and other factors. Galaxy Tab S12 series supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.</p>



<p><a href="#_ftnref5" id="_ftn5">[5]</a> The enhanced performance figures are based on a comparison of Galaxy Tab S12 Ultra to Tab S11 Ultra. Actual performance will depend on user environment, conditions, and pre-installed software and applications.</p>



<p><a href="#_ftnref6" id="_ftn6">[6]</a> The 3D vapor chamber on both Galaxy Tab S12 Ultra and Galaxy Tab S12+ helps heat dissipate faster and more efficiently than the flat vapor chamber on their respective predecessors, the Galaxy Tab S11 Ultra and Galaxy Tab S10+.</p>



<p><a href="#_ftnref7" id="_ftn7">[7]</a> Galaxy Tab S12 series and the included S Pen are rated IP68 under IEC standard 60529. Based on lab test conditions submersion in up to 1.5 meters of freshwater for up to 30 minutes (IP68). Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time because of normal wear and tear. Dust resistance rating is tested under lab conditions by a third party: 2 kg of talc powder (max. diameter of 0.05 mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for 2 hours. Rated IP6X. Dust resistance may vary by actual usage conditions.</p>



<p><a href="#_ftnref8" id="_ftn8">[8]</a> Galaxy Tab S12 series supports peak brightness of 1,600 nits and outdoor brightness of 1,000 nits in High Brightness Mode.</p>



<p><a href="#_ftnref9" id="_ftn9">[9]</a> Note Assist feature requires a Samsung Account login. Available functions and features may vary by country, region, and language.</p>



<p><a href="#_ftnref10" id="_ftn10">[10]</a> The note must include a minimum of 200 characters for the summary function to work.</p>



<p><a href="#_ftnref11" id="_ftn11">[11]</a> Pro Keyboard and Book Cover Keyboard Slim sold separately. The products are available for Galaxy Tab S12 Series. Features and keyboard layout may vary by country, language, and device model. Galaxy AI Key can be assigned for select apps only. Pressing Alt + Galaxy AI Key provides the option to switch the AI assistant to Bixby, Gemini, or Perplexity. A network connection is required to use Bixby, Gemini or Perplexity. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini.</p>



<p><a href="#_ftnref12" id="_ftn12">[12]</a> Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, AI Credits, and offers. Offer ends Aug 1, 2027 at 11:59pm PT. Only available for ages 18+. Unless canceled earlier, Google One will charge $19.99/mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro.</p>



<p><a href="#_ftnref13" id="_ftn13">[13]</a> Available functions and features may vary by country, region, language, and Samsung Browser version. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed. Some features of Samsung Browser for Android require a network connection and Samsung Account login.</p>



<p><a href="#_ftnref14" id="_ftn14">[14]</a> App availability and the terms of service may vary by country and region.</p>



<p><a href="#_ftnref15" id="_ftn15">[15]</a> Includes free trial periods and first-subscription discounts for Adobe Photoshop, Notability, Goodnotes, LumaFusion, Notion, Clip Studio Paint, MyScript Notes, MyScript Math, Noteshelf 3, and ArcSite, plus a 6-month Google AI Pro trial. Actual value and availability may vary by country, region, market, and currency.</p>



<p><a href="#_ftnref16" id="_ftn16">[16]</a> Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits.</p>



<p><a href="#_ftnref17" id="_ftn17">[17]</a> AI Assistant on Adobe Photoshop is beta version.</p>



<p><a href="#_ftnref18" id="_ftn18">[18]</a> Notability comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Galaxy Tab S12 series users are eligible to receive a 6-month free Notability subscription. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.</p>



<p><a href="#_ftnref19" id="_ftn19">[19]</a> Goodnotes app comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.</p>



<p><a href="#_ftnref20" id="_ftn20">[20]</a> LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Nov 30, 2026.</p>



<p><a href="#_ftnref21" id="_ftn21">[21]</a> Notion app requires a separate download from Galaxy Store and comes with a 1-month free trial of the Plus&Notion AI for one newly created Notion workspace. App availability and the terms of service may vary by country and region.</p>



<p><a href="#_ftnref22" id="_ftn22">[22]</a> Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.</p>



<p><a href="#_ftnref23" id="_ftn23">[23]</a> Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.</p>



<p><a href="#_ftnref24" id="_ftn24">[24]</a> ArcSite app requires a separate download from Galaxy Store and comes with a 1-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 30% discount is available on the first monthly subscription. App availability and the terms of service may vary by country and region.</p>



<p><a href="#_ftnref25" id="_ftn25">[25]</a> Availability and timing may vary by market, carrier, or model. Color and model availability may vary depending on country, region, or carrier.</p>



<p><a href="#_ftnref26" id="_ftn26">[26]</a> Availability and timing of OS upgrades and security updates may vary by device model and market.</p>



<p><a href="#_ftnref27" id="_ftn27">[27]</a> Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.</p>



<p><a href="#_ftnref28" id="_ftn28">[28]</a> Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.</p>



<p><a href="#_ftnref29" id="_ftn29">[29]</a> Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.</p>



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