Samsung India today launched its 2026 Bespoke AI appliances lineup, designed to enhance and simplify consumers’ lives. At ‘The Brief Gurugram’, a cutting-edge experiential event, Samsung demonstrated how AI acts as a common thread across different product categories, connecting climate control, laundry, living room, and kitchen into an ecosystem capable of learning habits, automating tasks, and optimizing energy consumption through the SmartThings platform. With intuitive touchscreens, advanced voice intelligence, and inclusive design, the 2026 Bespoke AI appliances lineup offers a connected, easy-to-use, and secure smart home experience for everyone.

“Our 2026 Bespoke AI range is designed to understand diverse lifestyles so that they become your AI Home Companion to deliver real-world convenience. Samsung’s objective is to create an AI Home where technology adapts to the way you live — not the other way around. Our Bespoke AI appliances come with AI Vision, Samsung Knox solution, and inclusive design to make homes smarter, safer, and more human-centric. Every second Samsung appliance sold in India today is a Bespoke AI appliance and we are confident that our new lineup will continue to get consumers’ love and support,” said JB Park President and CEO Samsung Southwest Asia.

2026 Bespoke AI Home Appliance Lineup

• Family Hub Refrigerator with AI Vision built with Google Gemini¹: Equipped with contextual AI experiences like search for Video Recipes, the 32-inch Family Hub serves as a central space , Now Brief, Notes, schedules, and entertainment. Localised features include Family Care and Pet Care.
• Bespoke AI WindFree Pro Air Conditioner: A next-gen platform with AI-enabled controls and PM1.0 purification for superior air quality. It comes with scalable climate management via SmartThings + Home Appliance Remote Management [HRM].
• Infinite1-Way Cassette AC with WindFree: Designed for modern spaces, it features Edge Lighting with 9 light modes, draft-free WindFreeTM Cooling through 17200 micro-holes, and an ultra slim profile with13.8 cm depth, made of long-lasting ASA (Acrylonitrile Styrene Acrylate) material. Comes equipped with SmartThings control, AI comfort Mode and an Intertek certified antibacterial copper filter.

The 2026 Bespoke AI appliances are powered by Samsung’s AI Home screen, Bixby voice assistant, Knox security, and SmartThings connectivity, delivering personalized, energy-efficient, and secure smart home solutions for modern Indian households.

Built into select devices, the AI Home screen serves as a central hub for managing home appliances. The AI Home screen provides real-time insights, controls connected appliances, and supports entertainment and family communication—all from one interface. Its user-friendly design makes it easier to unlock the full potential of Samsung’s Bespoke AI appliances.

The upgraded Bixby voice assistant now supports voice commands and introduces Voice ID, which recognizes individual users and personalizes their experience. New SmartThings services like Family Care enhance safety by sending alerts in unusual situations, such as inactivity at scheduled times. Complementing this, Samsung’s Pet Care service helps owners look after their furry companions by enabling activity tracking, breed-based health insights, and timely reminders for walks and care routines through the SmartThings app.

Samsung is committed to delivering trusted, intelligent experiences. Enhanced Knox Security ensures multi-layered protection across devices, giving users peace of mind. Samsung’s software update service via SmartThings, now offers 7 years of updates, ensuring long-term value.

The Bespoke AI lineup is centred around four key pillars that define the consumer experience: AI Understands you, AI Adapts to you, AI Connects Your Home, and AI Cares for You.

AI Understands You: Making Everyday Living More Intuitive

The Bespoke AI lineup brings AI-powered appliances and SmartThings together to simplify everyday routines. The Bespoke AI Refrigerator Family Hub uses AI Vision and AI Food Manager to recognise food items, suggest recipes and help manage use-by dates. The ‘Now Brief’ feature provides personalised daily updates, including schedules, weather and family care information. Integration between SmartThings and Samsung Health also enables calorie-aware meal planning.

AI Adapts to You: Personalised Comfort for Better Sleep

The WindFree ACs bring personalised comfort to everyday cooling featuring AI Energy Mode for efficient, low-noise cooling. The ‘Wearable Good Sleep’ feature works with Galaxy Wearables to adjust AC settings based on individual sleep patterns, helping create a more comfortable sleep environment. Triple Motion Wings offer precise airflow control, allowing users to direct cooling where it is needed.

AI Connects Your Home: Bringing Appliances Together

With SmartThings built into select appliances, the Bespoke AI lineup enables connected experiences across the home. The Top Mount Refrigerator offers features such as Energy Saving mode and Power Cool/Freeze, while 2-in-1 Smart Conversion provides flexible storage options. Closet & Pantry Monitoring further extends connected home capabilities by helping households monitor their belongings.

AI Cares for You: Smarter Laundry and Appliance Care

The Bespoke AI Laundry Combo uses AI Wash & Dry to detect fabric types and adjusts the wash and drying cycle accordingly. A dedicated Pet Care Wash Cycle makes it easier to clean pet accessories, while Smart Forward Software Updates help appliances evolve with new features over time. SmartThings Home Care and Home Appliance Remote Management [HRM] further support convenient appliance monitoring and service.

With the evolution of the Bespoke AI ecosystem, Samsung reinforces its strategy of integrating artificial intelligence, connectivity, and security across different home appliance categories. The goal is to transform smart home automation into an increasingly intuitive, personalized, and efficient experience where devices work together to simplify consumers’ routines.

Price & Availability

The Infinite 1-Way Cassette AC is available in 3.6 kW, 5.2 kW and 7.1 kW cooling capacities, launching at a starting price of INR 160000 through authorised channel partners nationwide. The Family Hub is priced at INR  400690. The Bespoke AI WindFree Pro Air Conditioner is available at a price of INR 69990.

1. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎

Samsung India today announced the launch of the Galaxy S26 FE – the newest addition to the Galaxy S26 family that is engineered around the features that matter most to users.

The smartphone combines an enhanced camera experience, context-aware Galaxy AI, powerful everyday performance, and One UI 9. The Galaxy S26 FE brings together a 6.7-inch Dynamic AMOLED 2X display with up to a 120Hz refresh rate, an Exynos 2500 processor, a 4900mAh battery, and a versatile triple rear camera system, all packed into a slim and refined design.

“Galaxy S26 FE is designed to bring the best of the Galaxy experience to more consumers in India, with innovations that are meaningful to how they live, work, and create. With flagship camera capabilities, context-aware Galaxy AI, and powerful performance, we are bringing together the experiences consumers value most in a thoughtfully designed smartphone,” said Aditya Babbar, Vice President, MX Business, Samsung India.

A Camera Built for Every Moment

The Galaxy S26 FE’s enhanced triple rear camera system comprises a 50MP wide camera, a 12MP ultra-wide camera, and an 8MP telephoto camera with 3x optical zoom, alongside an enhanced 12MP front camera.

The smartphone brings My FanCam to the Galaxy FE series that allows users to select a person and automatically keep them centred in the frame as they move. The feature intelligently reframes video, making it easier to create social-ready content without extensive manual editing.

For users capturing moments on the move, Super Steady with Horizontal Lock delivers smoother, more level footage, whether recording travel experiences, fast-moving activities, or everyday moments. Samsung’s signature Nightography capabilities help users capture brighter and clearer images in low-light conditions, while Photo Assist makes it easier to refine images using natural language prompts.

With Gemini Omni, users can also create and edit video clips using photos and videos from their Gallery to turn everyday memories into ready-to-share content. Galaxy S26 FE includes a six-month Google AI Pro trial¹ for eligible users, unlocking expanded AI capabilities and 5TB of cloud storage.

Galaxy AI That Adapts to You

Galaxy S26 FE comes with the latest One UI 9² that brings a range of context-aware Galaxy AI experiences designed to make everyday interactions more intuitive.

The updated Now Brief offers more personalised information through customisable briefing cards, weather updates, and wellness insights. Users can also create their own cards with a simple prompt. Now Brief expands contextual suggestions across select third-party apps and notifications to help users access relevant information and take action throughout the day, including through Nudge.

Meanwhile, Circle to Search with Google now enables users to search for multiple items at once, making it easier to identify products, places, objects, and more.

Power and Performance for the Day

Galaxy S26 FE is equipped with a 4900mAh battery and supports 45W wired charging to reach up to 69%³ charge in around 30 minutes with a 45W adapter.

The 6.7-inch Dynamic AMOLED 2X display offers up to a 120Hz refresh rate, delivering smooth visuals for streaming, gaming, browsing, and creative work. With up to 1900 nits of brightness⁴, the display is designed to provide an immersive viewing experience across everyday use.

At the heart of Galaxy S26 FE is the Exynos 2500 processor⁵, built on a 3nm process that brings enhanced performance and AI capabilities to the device. The smartphone also carries an IP68 rating for water and dust resistance, adding durability for everyday use.

Designed to Last

Galaxy S26 FE is built for long-term use, supporting up to seven generations of OS upgrades⁶ and seven years of security updates from the global launch date, so users can enjoy the latest features and stay protected for years to come.

An upgraded Smart Switch makes moving to Galaxy easier than ever. Whether switching from an Android or iOS device, users can scan a QR code to wirelessly transfer data, including passwords, passkeys, call history, accessibility settings, and eSIM data, without the need for additional apps, making the setup process simpler and faster.

Together, these features ensure Galaxy S26 FE delivers a dependable, future-ready experience for users across India.

Price and Availability⁷

Customers purchasing the S26 FE can choose from the following offers:

1. Upgrade Bonus: Get up to INR 8000 as an upgrade bonus on exchange of your old device
2. EMI Option:  Enjoy up to 30 months of No-Cost EMI with select NBFC partners, along with an additional INR 3000 upgrade bonus
3. Bank Cashback: Receive INR 7000 cashback on major bank cards OR opt for a 12-month No cost Bank EMI.
4. For eStore purchases, customers can avail of an 18-month bank EMI
   
   

Please note that these offers are mutually exclusive, and customers can select only one option.

1. Trial availability is subject to regional restrictions, device registration, and Google’s eligibility criteria ︎
2. AI features subject to software updates, regional rollout and carrier approvals. Specific features may launch at different times ︎
3. Standard laboratory conditions ︎
4. High Brightness mode varies basis display settings and content ︎
5. Compared to previous Galaxy generations, actual performance may vary basis usage and settings ︎
6. Subject to device compatibility, carrier and regional requirements ︎
7. Availability, specifications, offers and pricing subject to change ︎

Samsung India is now offering the Galaxy S26 series — Samsung’s third-generation AI phones — as part of its Samsung Certified Re-Newed programme (CRN). Available on Samsung.com, Certified Re-Newed Galaxy S26 Ultra and Galaxy S26 devices are in like-new condition and at a great value.

By introducing the Galaxy S26 series to its Certified Re-Newed line-up, Samsung is now giving more customers the chance to experience its latest flagship innovations.

The Galaxy S26 Ultra features the most powerful hardware ever on a Galaxy S series device, an industry-leading camera system and the most intuitive, proactive and adaptive Galaxy AI experiences. It also introduces a built-in Privacy Display, which keeps content clear for the user while limiting what others can see.

Across the line-up, Galaxy S26 Ultra and Galaxy S26 handle complex tasks in the background, allowing users to focus on results, and bring the most intuitive, proactive and adaptive Galaxy AI experiences to more customers.

Every Certified Re-Newed Galaxy device is inspected, cleaned, refurbished and tested through a Samsung-certified renewal process to meet Samsung’s standards for quality, performance and reliability.

Where required, parts are replaced with genuine Samsung parts, and each device includes a Samsung-certified battery that meets Samsung’s quality standards. Devices are also reset to remove personal data and updated with the latest software before being made available to customers.

Every Certified Re-Newed Galaxy S26 series device comes with a one-year company warranty, giving customers added peace of mind when choosing a renewed Galaxy device through Samsung’s official programme.

Availability

Galaxy S26 Ultra and Galaxy S26 Certified Re-Newed devices will be available on Samsung.com and Samsung Shop app across India.

Availability, model line-up, colours, storage options, pricing, warranty terms and promotional offers may vary by market.

As those technologies evolved, Samsung focused on another challenge: making a large-screen foldable easier to carry every day, without losing the experiences that make the form factor unique.

And through that pursuit, Galaxy Z Fold5 weighed 253 grams, and Galaxy Z Fold6 reduced its weight further to 239 grams.

With Galaxy Z Fold7 came an even more ambitious goal:

“Could a foldable be lighter than a bar-type flagship smartphone?”

At the time, Galaxy S25 Ultra — one of Samsung’s flagship bar-type smartphones — weighed 218 grams. So, the development team set an even lighter weight target for Galaxy Z Fold7: 215 grams.

Galaxy Z Fold7 reached that goal. And now, building on years of foldable innovation, Galaxy Z Fold8 combines a new form factor with advances in core technologies, materials, and internal architecture to weigh just 201 grams — 52 grams lighter than Galaxy Z Fold5. At 201 grams, Galaxy Z Fold8 is the world’s lightest fold¹.

But consumers expected more than just a lighter foldable.

A 2024 YouGov survey² found that a bulky or heavy design remained a concern among consumers not planning to purchase foldables, while battery life, durability, and display quality ranked as top priorities for those considering them.

This insight shaped a core engineering goal for Samsung: make foldables thinner and lighter, while maintaining the core experiences users value most.

Battery life, camera performance, thermal management, and durability still had to advance.

That could not be achieved by changing a single component. Samsung engineers had to reimagine the entire device — advancing fundamental foldable technologies, introducing new materials, and revisiting hundreds of components and auxiliary parts to the fraction-of-a-gram level.

From 253 grams to 201 grams. Three engineering innovations enabled that transformation.

The Thinner and Lighter a Foldable Gets, the More Precise the Engineering Must Become

Making a foldable thinner and lighter brings a new set of engineering challenges.

The layers inside the display need to become thinner while still meeting Samsung’s durability and reliability requirements. The metal plate supporting the display needs to stay extremely flat even as it becomes thinner. And the hinge has to manage the forces created every time the device folds and unfolds, while being designed around the size and structure of each product.

Across generations, Samsung has continued to advance the display layers, ultra-thin metal precision machining, and hinge technologies central to its foldable devices.

One example is Flex Titanium.

The displays in Galaxy Z Fold8 and Galaxy Z Fold8 Ultra use Flex Titanium technology featuring a Titanium Alloy Film designed for the foldable display structure.

The film is just tens of micrometers thick — roughly one-third the width of a human hair. Its material and structure work together to maintain performance at this extreme thickness.

The metal plate that supports the display presents a different challenge.

Some metal plates are machined to approximately 0.2 millimeters thick, with the thinnest sections reaching 0.15 millimeters. At that level, simply making the metal thinner is not enough. Thin metal can bend or warp more easily during machining, and even a small change in shape can affect assembly precision or the surface quality of the display.

What matters is the ability to machine ultra-thin metal at around 0.2 millimeters while consistently achieving the required shape and flatness.

Samsung refined the machining sequence, tooling, cooling conditions, and process parameters, breaking the process into multiple stages to maintain precision.

The hinge requires the same level of care.

Beyond simply opening and closing the phone, it must distribute the forces created by repeated folding and unfolding across the device while maintaining structural stability.

And these requirements vary by product size and architecture.

Samsung engineers the hinge for each form factor, carefully balancing load distribution, strength, durability, internal space, and weight rather than just scaling it down from one generation to the next.

Creating a thinner and lighter foldable requires more than downsizing individual parts.

It comes from greater precision in how materials are machined, how forces are managed, and how structures are designed within a limited space.

Lighter, Built for Strength — Starting With the Materials

The second area is materials innovation.

Different parts of a foldable have very different jobs. Some demand high rigidity. Some must withstand repeated movement. Others need to spread heat efficiently.

Samsung selects and develops materials around those specific needs, delivering the performance each requires while optimizing weight and space.

In Galaxy Z Fold8 and Galaxy Z Fold8 Ultra, Flex Titanium incorporates a Titanium Alloy Film to support the foldable display structure.

For the exterior, Samsung uses Advanced Armor Aluminum, helping provide the strength and durability needed in a thin and lightweight frame.

Materials also play an important role in thermal management.

As a device gets thinner, there is less room to manage the heat generated inside. Samsung uses graphite with improved thermal performance, while tailoring the overall thermal structure to the size and performance requirements of each product.

In Galaxy Z Fold8 Ultra, which has similar overall dimensions to Galaxy Z Fold7, the volume of the graphite heat-dissipation layer was increased by approximately 7% to help support its enhanced performance.

Samsung also applies Clad Metal inside the rear of the device. By combining the characteristics of different metals, the material helps reduce weight while providing the thermal performance required within a thin structure.

Materials innovation is therefore not just about choosing lighter options, but about using the right material in the right place to deliver the performance each part needs with less weight and space.

Looking Again at the Entire Device — Down to 0.001 Grams

Only so much can be achieved through core technologies and new materials alone.

In a foldable already packed with highly integrated components, finding the next few grams means looking again at almost everything inside the device.

Samsung engineers reviewed approximately 270 components and more than 180 types of auxiliary parts.

This spanned everything from the display, hinge, and cameras to circuit boards, antennas, brackets, tapes, and fasteners.

The precision extended to reductions of 0.1 grams and 0.1 millimeters, and in some auxiliary parts, as little as 0.001 grams.

The printed circuit board, or PCB, was redesigned to remove unnecessary circuits, improve component layout, and minimize its footprint.

The MFC (Magnetic Flux Channel) antenna was also reimagined to reduce unnecessary overlap and interference with surrounding components, allowing the limited internal space to be used more efficiently.

Every auxiliary part, no matter how small, was examined.

Of the more than 180 types previously used, approximately 15 were eliminated.

Engineers then reviewed the remaining 170 types, trimming oversized areas, refining shapes, and optimizing dimensions. Multiple parts were consolidated into single structures where possible.

In some cases, the savings were measured in increments as small as 0.001 grams.

Each change seems minor in isolation, but repeated across the device, fractions of a gram become tenths of a gram, then whole grams.

The weight savings on a finished device result from hundreds of small engineering decisions.

Finding 6 Grams Again to Make Room for More

The goal was to reinvest the weight and space recovered through engineering into the capabilities people actually experience — including the battery, cameras, and thermal system.

Galaxy Z Fold8 Ultra provides a separate example of how this approach can be applied.

Galaxy Z Fold8 Ultra and Galaxy Z Fold7 have similar overall dimensions and both weigh 215 grams. But within that same weight, Galaxy Z Fold8 Ultra increases battery capacity from 4,400 mAh to 5,000 mAh.

That larger battery brought its own challenge: the battery itself added approximately 6 grams.

So the development team faced a new question:

“Where could we find those 6 grams again?”

There was no single component that could provide the answer.

Instead, engineers applied the same systematic approach across the entire device — materials and structures, circuit layouts, and component placement, down to the smallest auxiliary parts — identifying weight savings across all components.

This strategy extended to internal space optimization.

By reducing unnecessary overlap between the display, circuits, antennas, and surrounding components, and by improving packaging efficiency, Samsung created room for a larger battery and enhanced thermal and camera systems.

As a result, Galaxy Z Fold8 Ultra accommodates a 5,000 mAh battery while increasing the volume of its graphite heat-dissipation layer by approximately 7% compared with the similarly sized Galaxy Z Fold7.

Galaxy Z Fold8 Ultra features a 200 MP main camera and introduces the first 50 MP Ultra-Wide camera on a Galaxy Z Fold device.

Samsung’s approach to a thinner and lighter foldable is therefore not about removing capabilities.

It is about redirecting weight and space savings toward the flagship experiences users value most.

From 253 Grams to 201 Grams: Redefining the Weight Standard for Foldables

The journey began with the first Galaxy Fold at 276 grams in 2019. Across eight generations, Samsung has continued to advance the technologies, materials, and internal architecture behind the foldable experience.

In recent generations, that progress accelerated — from 253 grams with Galaxy Z Fold5 to 201 grams with Galaxy Z Fold8.

But the story isn’t just about reducing weight.

Samsung’s goal has been to make a large-screen foldable easier to carry without giving up the qualities users expect from a flagship smartphone.

The weight and space recovered through advances in core technologies, materials, and component design were put back into the battery, cameras, thermal system, and other flagship experiences users value most.

From 253 grams to 201 grams.

No single material or component made that transformation possible.

Eight generations of engineering enabled this, advancing core technologies, introducing new materials, and rethinking the entire device to make Galaxy Z Fold easier to carry without compromising the flagship experience.

Galaxy Z Fold Series: A Thinner, Lighter Journey in Numbers

– 52 g
Galaxy Z Fold8 is 52 grams lighter than Galaxy Z Fold5.

1/3, 0.2 mm
The Titanium Alloy Film used in Flex Titanium is approximately one-third the width of a human hair, while ultra-thin metal structures supporting the display are precision-machined to around 0.2 millimeters.

~270 / 180+ / 0.001 g
Samsung re-examined approximately 270 components and more than 180 types of auxiliary parts, optimizing some down to 0.001 grams.

5,000 mAh / +~7% / 200 MP + 50 MP
Galaxy Z Fold8 Ultra features a 5,000 mAh battery, approximately 7% more graphite heat-dissipation volume and a 200 MP main camera with a 50 MP Ultra-Wide camera.

1. Based on internal research as of July 22, 2026, comparing commercially available book-style foldable smartphones globally. Exact weight may vary by model, configuration, and manufacturing process. Weight measured excluding protective cases or accessories.  ︎
2. Source: YouGov plc, 2024, © All rights reserved ︎

Since 2020, the initiative has supported Young Leaders worldwide with Samsung Galaxy technology, mentorship, and networking opportunities to amplify their stories and solutions.

Soumya Dabriwal was 21, volunteering as a math teacher in villages in India and Ghana, when she noticed a pattern she couldn’t explain. Girls were absent from class far more often than boys — even siblings from the same household, where the brother would show up while his sister stayed home.

When Soumya asked, no one would answer why. The reality hit her when students warned her not to drink water in the heat because the school had no toilets. It quickly became clear: without basic facilities, girls had no choice but to skip school during their periods.

She began researching and found that around the world, girls lacked health education, support, and resources to stay in school and achieve their dreams. “I was extremely frustrated and disappointed. It felt unfair that biology was restricting girls from attaining their full potential,” Soumya says. “Instead of waiting for someone else to take action, I became obsessed with wanting to solve the problem.”

Tech-Enabled, Women-Led

In 2017, she co-founded Project Baala, which means “young girl” in Hindi, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions. The mission is to advance the UN Global Goals for quality education (Goal 4), good health and well-being (Goal 3), gender equality (Goal 5), and decent work and economic growth (Goal 8).

Soumya began leading workshops where girls learned about their bodies and health. But education alone wasn’t enough. Without access to affordable, sustainable feminine hygiene products, girls were still missing school. Since nothing on the market met their needs, Soumya created a prototype using materials she found at home, turning a simple idea into a solution that today reaches millions of girls.

Next, she and her growing team began training local women to deliver health education and feminine hygiene products. Known as Baala Bosses, these women earn an income, often for the first time, while helping support their families and gaining confidence as community leaders.

Technology has played a critical role in Baala’s growth. Social media connects the organization with women and girls around the world, while online training enables Baala Bosses to learn and share knowledge wherever they are. Digital field data helps the team measure its impact and continuously strengthen its programs. “Technology has really helped us scale and reach people we wouldn’t have been able to otherwise,” says Soumya.

Over the past eight years, Baala has trained more than 4,500 Baala Bosses, reached 1.8 million women and girls, engaged more than 10,000 men to help break the stigma around women’s health and distributed 5.1 million reusable period products through more than 260 partnerships with grassroots organizations.

Building a Movement for Women’s Health

Building Baala wasn’t easy. Soumya recalls obstacles at every level, from convincing people to take a young female founder seriously to confronting long-held cultural taboos. Those experiences only reinforced her belief that lasting change had to come from within communities themselves.

Today, Baala Bosses are leading change in their own neighborhoods by educating families, creating opportunities for others and inspiring the next generation. “Women who once kept their faces covered now walk with their hair flying, speaking openly about this topic,” Soumya says. “Some become community leaders. Some become entrepreneurs. Some become health mobilizers. Some become teachers.”

Advancing Women’s Health, Rights, and Opportunities

Soumya, now 30, dreams of continuing to expand Baala’s impact. By 2030, she hopes to reach 10 million women and girls around the world through product innovation, expanded education, and technology-enabled solutions.

To make that vision a reality, her team launched the Baala Action Lab, an online platform that partners with universities to advance women’s health worldwide. The initiative combines academic research with real-world evidence to inform better policies and investments in women’s health.

Soumya says the ultimate measure of success will be the day Baala is no longer needed — when women and girls have the knowledge, opportunities, and support they need to thrive on their own.

Until then, she keeps showing up.

Galaxy AI is making the FlexWindow on Samsung’s latest foldable smartphones more useful, helping users access their most-used apps and personalised information without needing to unfold their device.

With the new FlexWindow home, users can customise the cover screen with up to four of their favourite apps for quick access. Whether checking an essential app or managing everyday tasks, the feature allows users to get things done directly from the cover screen.

Users can also personalise Now Brief with custom cards to receive relevant, at-a-glance insights tailored to their needs and routines. Creating a custom card is simple: users can select from suggested prompts and personalise the information they want to see.

Together, the new FlexWindow home and Now Brief offer a more streamlined way to interact with the smartphone, helping users stay informed and productive with fewer steps.

For users looking to make the most of these features, Samsung has released an official video guide detailing how to customise the FlexWindow home, add apps and create personalised Now Brief cards.

To maximize its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yet durable aluminum casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 helps ensure unmatched all-day comfort — enabling the continuous, 24/7 wear required to help capture accurate and consistent health data.

This exceptional wearability is powered by next-generation internal innovations. The new Snapdragon Wear Elite platform gives Galaxy Watch9 a massive boost in speed and efficiency for lag-free, seamless health monitoring. Its efficient 390 mAh battery10 delivers dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000-nit display supports effortless readability and crystal-clear visibility under any lighting condition, making it easy for users to check their health status at a glance.

In the official video guide, learn how Galaxy Watch brings together Bedtime Guidance, Sleep Apnea, and Energy Score to give you a more complete overview of your sleep-from night to day.

Better sleep leads to a better tomorrow.

With Galaxy Watch, you can manage every stage of your sleep journey—from building better bedtime habits, to understanding your sleep and preparing for the day ahead. Simply wear your Galaxy Watch to bed and receive personalized insights that help you stay in tune with your sleep and overall wellness.

Follow these steps to manage your sleep journey with Galaxy Watch.

Bedtime Guidance

Step 1: Pair your Galaxy Watch with your phone.
Step 2: Wear for 3 nights to personalize Bedtime Guidance.
Step 3: Open the Samsung Health app and set up Bedtime Guidance.
Step 4: Set your target wake-up time and enable Bedtime notifications.

Sleep Apnea

Step 1: Install Samsung Health Monitor on both your phone and Galaxy Watch.
Step 2: Set up Sleep Apnea.
Step 3: Wear your Galaxy Watch for 2 nights and check for signs of sleep apnea.

Energy Score

Step 1: Wear your Galaxy Watch while you sleep to get your Energy score.
Step 2: Ensure Energy score, Score factors, and Al-powered insights are on.

What is Bedtime Guidance?

Bedtime Guidance recommends a bedtime based on your sleep patterns and desired wake-up time.

What is Sleep Apnea?

This feature helps identify potential signs of sleep apnea during sleep and is intended for general wellness awareness.

Where can I see more details about my Energy Score?

Open the Samsung Health app on your smartphone to explore Al-powered health insights.

Switching to a new smartphone is exciting, especially when moving to a device like the newly launched Galaxy Foldables. But the thought of transferring years of contacts, photos, videos, messages and other important data can sometimes make the process feel complicated.

Samsung Smart Switch is designed to make that transition easier. Built into the Galaxy experience, Smart Switch lets users transfer their important data from an existing smartphone to their new Galaxy device, helping them move to the Galaxy Z Fold8 without having to start from scratch.

How to transfer data to Galaxy Z Fold8 with Smart Switch

Getting started with Smart Switch is simple. Users need to have their old smartphone and new Galaxy Z Fold8 ready. The devices can then be connected by scanning a QR code, after which users can choose the data they want to transfer.

Once the selection is made, Smart Switch takes care of the transfer, allowing users to bring their contacts, messages, photos, videos and other supported content to their new Galaxy device.

The process can be especially useful when upgrading to the Galaxy Z Fold8 because users can begin exploring its foldable experience with much of the content they already rely on.

Switching from iOS to Galaxy

Smart Switch can also help users moving from an iOS to the Galaxy.

Contacts, texts and media files can be transferred from an iOS device to Galaxy. Some iOS apps may not transfer directly, but Smart Switch can recommend similar apps for the new Galaxy device, helping users recreate their familiar smartphone experience on Galaxy.

This makes Smart Switch useful not only for Galaxy-to-Galaxy upgrades, but also for people making the move from another smartphone platform to Galaxy.

Does Samsung Smart Switch delete data from the old phone?

No. Smart Switch does not delete content from the previous device.

After the transfer is completed, the data remains on the original phone as well as on the new Galaxy device. This means users can make the move to the Galaxy Z Fold8 without worrying that their existing content will disappear from their old smartphone.

A simpler way to start with Galaxy Z Fold8

For anyone wondering how to switch to Galaxy Z Fold8, Smart Switch takes much of the effort out of the initial setup. Instead of manually moving individual files, users can connect their devices, select what they want to bring across and let Smart Switch handle the transfer.

The result is a smoother path from an existing smartphone to the Galaxy Z Fold8 — allowing users to spend less time setting up their new device and more time experiencing what the latest Galaxy foldable has to offer.

Whether the move is from another Galaxy smartphone or from an iPhone, Smart Switch helps make switching to Galaxy feel less like starting over and more like taking everything that matters with you.

Meet Galaxy Z Fold8 and say hello to new inspirations.

From the 10:16 cover screen that matches your social feed and 4:3 main screen for immersive viewing experience—to the grip-friendly design for comfortable one-handed use, Galaxy Z Fold8 blends the much-loved Galaxy Fold experience with enhanced usability and performance.

Enjoy short-form content on the go and immerse into long-form content whenever you want. Power through your tasks efficiently with the next-gen CPU, GPU, and NPU, while useful Galaxy AI features and intuitive One UI 9 keep things running smoothly.

Stay powered with 4800 mAh built-in battery to do more of what you love. Choose between Graphite, Cream, Lavender, and Pistachio and start unfolding a new chapter of inspiration.

What’s new for Galaxy Z Fold8

1. New aspect ratio: Galaxy Z Fold8 is equipped with a 5.5 ” cover screen with 16:10 proportion and a 7.6 ” main screen with 4:3 proportion. This makes Galaxy Z Fold8 ideal for optimized viewing, making it easy to enjoy both short-form and long-form content.
2. Powerful next-level performance: Running on our most powerful custom AP, Galaxy Z Fold8 brings together a next-gen CPU, GPU, and NPU to support the way you explore and stay inspired. Enjoy everything from immersive reading to seamless streaming, all without breaking your flow.
3. Seamless unfolding: A smoother FlexHinge and a 20 % wider inner bezel gap makes each folding and unfolding effortless.
4. Durability: Engineered to last, Galaxy Z Fold8 is durable outside encased in Armor Aluminum, fitted with Corning® Gorilla® Glass. A dual layer of titanium has also been applied to the shock-absorbing layer at the bottom of the display, strengthening the crease.

What’s included in the box?

Your Galaxy Z Fold8 box includes a Quick Start Guide, an Ejection Pin, and a USB-C to C cable.

How compact is Galaxy Z Fold8?

Galaxy Z Fold8 is our lightest fold yet, with only 201 g in weight. It’s also 4.5 mm thin when unfolded. Ideal if you want a compact yet powerful device to carry with you for everyday entertainment and productivity.

As Ultra unfolds, true confidence takes shape.

Engineered to be ultra powerful and meet your every need without missing a beat, yet impossibly slim at 4.1 mm (when unfolded) and light at just 214 g, is the all-new Galaxy Z Fol8 Ultra.

Enjoy clarity whether you’re indoors, outdoors, or on the go, with a display that delivers up to 3,000 nits of brightness and enhanced resolution.

Power through your tasks efficiently with the next-gen CPU, GPU, and NPU, while useful Galaxy AI features and intuitive One UI 9 keep things running smoothly and help you ahead. Stay powered with 5000 mAh built-in battery, so you can do more of what you love.

Choose between Graphite, Cream, Violet Shadow, and Green Shadow and unfold a next-level mobile experience. Truly unparalleled, truly ultra

What’s new for Galaxy Z Fold8 Ultra

1. Slimness: Galaxy Z Fold8 Ultra is designed to be slimmer and lighter than before for everyday convenience.
2. Battery: Galaxy Z Fold8 Ultra’s 5000 mAh battery, which lasts for up to 26 hours of video playback, has been engineered into a slimmer and lighter Fold for more power without compromising size.
3. Display: Galaxy Z Fold8 Ultra offers a 15 % brighter display than Galaxy Z Fold7. With a peak brightness of 3000 nits and improved resolution, you can enjoy better clarity whether you’re indoors, outdoors, or even on the go.
4. Powerful next-level performance: Built with our most powerful custom AP, Snapdragon® 8 Elite Gen 5 for Galaxy, Galaxy Z Fold8 Ultra delivers performance that feels effortlessly ahead of you.
5. Seamless unfolding: A smoother FlexHinge and a 20 % wider inner bezel gap make each folding and unfolding feel effortless.
6. Durability: Engineered to last, Galaxy Z Fold8 Ultra is durable outside encased in Armor Aluminum, fitted with Corning® Gorilla® Glass. A dual layer of titanium has also been applied to the shock-absorbing layer at the bottom of the display, strengthening the crease.

What’s included in the box?

Your Galaxy Z Fold8 Ultra box includes a Quick Start Guide, an Ejection Pin, and a USB-C to C cable.

How powerful are the cameras on Galaxy Z Fold8 Ultra?

Galaxy Z Fold8 Ultra’s 200 MP Wide camera and upgraded 50 MP Ultra Wide camera let you capture even the most scenic shots in high-resolution detail. Plus, the Ultra Wide sensor’s wider apertures deliver 34 % improved brightness compared to Galaxy Z Fold7.