Samsung India today launched its 2026 Bespoke AI appliances lineup, designed to enhance and simplify consumers’ lives. At ‘The Brief Gurugram’, a cutting-edge experiential event, Samsung demonstrated how AI acts as a common thread across different product categories, connecting climate control, laundry, living room, and kitchen into an ecosystem capable of learning habits, automating tasks, and optimizing energy consumption through the SmartThings platform. With intuitive touchscreens, advanced voice intelligence, and inclusive design, the 2026 Bespoke AI appliances lineup offers a connected, easy-to-use, and secure smart home experience for everyone.

“Our 2026 Bespoke AI range is designed to understand diverse lifestyles so that they become your AI Home Companion to deliver real-world convenience. Samsung’s objective is to create an AI Home where technology adapts to the way you live — not the other way around. Our Bespoke AI appliances come with AI Vision, Samsung Knox solution, and inclusive design to make homes smarter, safer, and more human-centric. Every second Samsung appliance sold in India today is a Bespoke AI appliance and we are confident that our new lineup will continue to get consumers’ love and support,” said JB Park President and CEO Samsung Southwest Asia.

2026 Bespoke AI Home Appliance Lineup

• Family Hub Refrigerator with AI Vision built with Google Gemini¹: Equipped with contextual AI experiences like search for Video Recipes, the 32-inch Family Hub serves as a central space , Now Brief, Notes, schedules, and entertainment. Localised features include Family Care and Pet Care.
• Bespoke AI WindFree Pro Air Conditioner: A next-gen platform with AI-enabled controls and PM1.0 purification for superior air quality. It comes with scalable climate management via SmartThings + Home Appliance Remote Management [HRM].
• Infinite1-Way Cassette AC with WindFree: Designed for modern spaces, it features Edge Lighting with 9 light modes, draft-free WindFreeTM Cooling through 17200 micro-holes, and an ultra slim profile with13.8 cm depth, made of long-lasting ASA (Acrylonitrile Styrene Acrylate) material. Comes equipped with SmartThings control, AI comfort Mode and an Intertek certified antibacterial copper filter.

The 2026 Bespoke AI appliances are powered by Samsung’s AI Home screen, Bixby voice assistant, Knox security, and SmartThings connectivity, delivering personalized, energy-efficient, and secure smart home solutions for modern Indian households.

Built into select devices, the AI Home screen serves as a central hub for managing home appliances. The AI Home screen provides real-time insights, controls connected appliances, and supports entertainment and family communication—all from one interface. Its user-friendly design makes it easier to unlock the full potential of Samsung’s Bespoke AI appliances.

The upgraded Bixby voice assistant now supports voice commands and introduces Voice ID, which recognizes individual users and personalizes their experience. New SmartThings services like Family Care enhance safety by sending alerts in unusual situations, such as inactivity at scheduled times. Complementing this, Samsung’s Pet Care service helps owners look after their furry companions by enabling activity tracking, breed-based health insights, and timely reminders for walks and care routines through the SmartThings app.

Samsung is committed to delivering trusted, intelligent experiences. Enhanced Knox Security ensures multi-layered protection across devices, giving users peace of mind. Samsung’s software update service via SmartThings, now offers 7 years of updates, ensuring long-term value.

The Bespoke AI lineup is centred around four key pillars that define the consumer experience: AI Understands you, AI Adapts to you, AI Connects Your Home, and AI Cares for You.

AI Understands You: Making Everyday Living More Intuitive

The Bespoke AI lineup brings AI-powered appliances and SmartThings together to simplify everyday routines. The Bespoke AI Refrigerator Family Hub uses AI Vision and AI Food Manager to recognise food items, suggest recipes and help manage use-by dates. The ‘Now Brief’ feature provides personalised daily updates, including schedules, weather and family care information. Integration between SmartThings and Samsung Health also enables calorie-aware meal planning.

AI Adapts to You: Personalised Comfort for Better Sleep

The WindFree ACs bring personalised comfort to everyday cooling featuring AI Energy Mode for efficient, low-noise cooling. The ‘Wearable Good Sleep’ feature works with Galaxy Wearables to adjust AC settings based on individual sleep patterns, helping create a more comfortable sleep environment. Triple Motion Wings offer precise airflow control, allowing users to direct cooling where it is needed.

AI Connects Your Home: Bringing Appliances Together

With SmartThings built into select appliances, the Bespoke AI lineup enables connected experiences across the home. The Top Mount Refrigerator offers features such as Energy Saving mode and Power Cool/Freeze, while 2-in-1 Smart Conversion provides flexible storage options. Closet & Pantry Monitoring further extends connected home capabilities by helping households monitor their belongings.

AI Cares for You: Smarter Laundry and Appliance Care

The Bespoke AI Laundry Combo uses AI Wash & Dry to detect fabric types and adjusts the wash and drying cycle accordingly. A dedicated Pet Care Wash Cycle makes it easier to clean pet accessories, while Smart Forward Software Updates help appliances evolve with new features over time. SmartThings Home Care and Home Appliance Remote Management [HRM] further support convenient appliance monitoring and service.

With the evolution of the Bespoke AI ecosystem, Samsung reinforces its strategy of integrating artificial intelligence, connectivity, and security across different home appliance categories. The goal is to transform smart home automation into an increasingly intuitive, personalized, and efficient experience where devices work together to simplify consumers’ routines.

Price & Availability

The Infinite 1-Way Cassette AC is available in 3.6 kW, 5.2 kW and 7.1 kW cooling capacities, launching at a starting price of INR 160000 through authorised channel partners nationwide. The Family Hub is priced at INR  400690. The Bespoke AI WindFree Pro Air Conditioner is available at a price of INR 69990.

1. Google Gemini is provided by Google LLC. Service availability, supported functions and accuracy may vary by country, language, device model and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings. Features or results may vary by subscription. ︎

Since the launch of the first-generation WindFree air conditioner in 2016 — the world’s first air conditioner to realize the functional innovation of WindFree Cooling — Samsung has continued to reshape the role of home appliances. The second generation expanded appliances into the realm of furniture, fundamentally changing the landscape of living spaces.

What changes, then, does the third generation of WindFree air conditioners bring after a decade of innovation? This year, Samsung introduced the new, AI-powered Bespoke AI WindFree Pro air conditioner, a unit that delivers cooling optimized to user environments and lifestyles. At the same time, its simple and restrained design offers a new interpretation of the relationship between appliances and living spaces.

The innovation and design excellence of the Bespoke AI WindFree Pro were further recognized by leading international design competitions, earning Winner awards at both the iF Design Award 2026 and the Red Dot Design Award 2026.

Samsung Newsroom spoke with Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group in the Digital Appliances (DA) Business to gain deeper insight into the journey behind the creation of the third-generation WindFree design.

▲ Pictured from left: Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group, DA Business

“An Air Conditioner That Resonates With Its Surroundings”: A New Paradigm for 10 Years of WindFree Design Innovation

Q. It has been 10 years since Samsung introduced the world’s first WindFree design and changed the air conditioner paradigm. What was the design direction behind the new 2026 AI WindFree air conditioner?

Yuna Park: The key concept that defines the third-generation WindFree design is “resonance with space.” The 2026 Bespoke AI WindFree air conditioner uses radar sensors to precisely recognize both users and their living environments, delivering the most comfortable experience for each situation. Inspired by architectural elements, we removed details that unnecessarily draw attention and focused on creating a product that naturally blends into its surroundings through distinctive material expression.

“As technology becomes more advanced, appliances should blend into the background of a space rather than draw attention to themselves. The third-generation WindFree design creates a sense of unity that blurs the boundary between appliances and architecture.”
— Yuna Park

▲ The 2026 Bespoke AI WindFree Pro embodies the concept of “resonance with space.”

Q. What visual and structural changes were introduced in the newest Bespoke AI WindFree lineup, and what design elements have been upgraded?

Yuna Park: While the second-generation design emphasized the aesthetic value of appliances through its “canvas design,” which framed the front of the product like a work of art, the third generation focuses on architectural expression that harmonizes with the entire space. We’ve simplified surface elements to their essence and redefined the relationship between function and space through refined dimensionality. The sculpted WindFree elements express the product’s functional evolution, while the areas that interact with surrounding furniture feature richer material expression to create a stronger sense of integration with the space.

▲ The third-generation WindFree design conveys a refreshing sense of comfort through carefully controlled gloss levels and refined texture detailing.

A Minimalist Design Inspired by the Wall Itself: Bespoke AI WindFree Pro

Q. The Bespoke AI WindFree Pro blends naturally into the wall as if it were part of a single surface. It creates a very different impression from conventional wall-mounted air conditioners. Where did this design inspiration come from?

Yuna Park: Traditional wall-mounted air conditioners have been limited by complex internal structures required to deliver performance, resulting in segmented forms that often felt at odds with modern interiors. This time, we returned to the fundamental idea of an appliance that hangs on a wall. We applied the clean vertical and horizontal lines often found in architecture to the product’s form. The upper section, where people’s eyes naturally rest, was intentionally kept clean so it could visually merge with the surrounding wall, while the functional area where air is discharged was clearly separated and positioned at the bottom. By dividing the layout according to architectural proportions, we were able to create a clean form that blends into the wall as though it were part of it.

“I wanted to reimagine the wall-mounted air conditioner — often seen as something that disrupts an interior — as a beautiful architectural element that feels like part of the wall.”
— Yuna Park

Q. What was the most challenging aspect of maintaining powerful cooling performance while achieving the minimalist appearance of a wall-mounted air conditioner?

Yuna Park: The multi-blade system, which precisely controls airflow, is a complex structure that plays a critical role in the air conditioner’s performance. If exposed, it could easily disrupt the clean lines of the exterior. Therefore, achieving the right balance between performance and aesthetics required close collaboration with the engineering team from the earliest stages of development. One of the key challenges was eliminating the visual disconnect caused by the exposure of internal mechanical structures when the two blades operate. To address this, we incorporated a sophisticated secondary blade that complements the movement of the main blade. Even when the blades are fully open during operation, the internal structures remain naturally concealed, allowing us to maximize cooling performance while maintaining a clean appearance at all times.

▲ The Multi-Blade structure of the 2026 Bespoke AI WindFree Pro optimizes airflow for faster and more efficient cooling

Q. Since wall-mounted air conditioners are often installed in bedrooms, studies and other personal spaces, what was the most important consideration in selecting colors and materials?

Sujong Kim: Neutrality was our highest priority. Personal spaces tend to reflect individual tastes more strongly than shared spaces such as living rooms. To avoid imposing a particular mood, we eliminated prominent gloss finishes and bold patterns. Instead, we applied a subtle etched texture that softly absorbs light and reduces visual fatigue. For color, we selected Essential White as the primary option because of its broad appeal. We also introduced Soapstone Charcoal, a deep yet soft dark tone designed for global markets — where demand for darker interior styles continues to grow. Together, these finishes create a calm and restrained atmosphere.

▲ 2026 Bespoke AI WindFree Pro blends in harmoniously with the home space.

Q. Are there any design details that consumers may not immediately notice but that you hope they will appreciate?

Yuna Park: To express the evolved identity of WindFree, we’ve carefully refined both the size of the WindFree micro air holes and the density of their arrangement. It is a subtle detail designed to create perfect visual balance within the product’s clean outline. Beyond the exterior, we also paid close attention to the finish quality of the internal structures. Even when glimpses of internal components are visible during operation, they are designed to appear visually organized and refined.

From Appliances to Spatial Value: Samsung WindFree Air Conditioners and the Pursuit of Sustainable Design

 “I want to create a moment when users move beyond saying that the air conditioner has an impressive design and instead feel that their space — their home — has become more refined because of their WindFree air conditioner.”
— Sujong Kim

Q. Samsung WindFree air conditioners have become an element that helps complete the overall experience of a space. Looking ahead, where do you see the design heading, and what goals would you like to achieve as a designer?

Yuna Park: As AI technology continues to evolve, appliances will become increasingly intelligent. What matters most, however, is not showcasing technology but delivering experiences that feel natural and comfortable to users. Future WindFree designs will continue to soften the mechanical presence of air conditioners and strengthen the sense of stability they bring to the relationship between people and spaces. As a designer, I will continue exploring new materials and design expressions that expand the user’s spatial experience. Ultimately, I want air conditioners to be recognized not simply as machines that manage air, but as distinctive objects that elevate the overall quality of a space.

Sujong Kim: Another important pillar is sustainability. The future direction of CMF[1] design lies in maintaining WindFree’s unique character and design integrity while actively incorporating recycled materials and environmentally conscious finishing processes. We also hope to explore the use of natural materials often found in premium furniture and architectural interiors, such as fabric, wood and stone. Our goal is to create products that feel less like appliances and more like original elements of the architecture itself. I want users to move beyond saying, “This air conditioner has a beautiful design,” and instead feel, “My space — my home — has become more refined because of my WindFree air conditioner.”

Behind the comfort we enjoy every day lies the tireless dedication and thoughtful craftsmanship of designers who continuously refine the technologies that support it. By advancing both performance and design without compromise, Samsung WindFree air conditioners continue to enhance the value of the spaces people create. Having redefined the role of the air conditioner with each generation, WindFree is set to continue its evolution.

[1] Color, Material, and Finishing.

Samsung, announced the deployment of its next-generation residential climate solutions that combine WindFree cooling, PM1.0 purification, SmartThings connectivity and AI-enabled VRF technology to redefine premium living experiences in India.

Tailored specifically to meet the evolving demands of Indian urban centers where rising temperatures and deteriorating air quality are becoming everyday concerns – Samsung’s integrated ecosystem addresses consumer wellness, indoor air quality, connected living and macro energy efficiency.

The deployment represents a significant benchmark for integrated residential projects, utilizing WindFree air conditioning with PM1.0 purification, Wi-Fi enabled SmartThings connectivity and AI-enabled VRF outdoor units at scale.

“At Samsung, our innovation philosophy begins with understanding real consumer needs and everyday living challenges. Today’s homeowners are looking beyond conventional cooling — they expect healthier air, connected experiences, intelligent energy management and greater comfort. Our WindFree climate solutions are specifically optimized for local conditions and combine all these capabilities into one integrated ecosystem that is unique to Samsung,” said Vipin Agrawal, Head of SAC Business, Samsung India.

“One of the strongest examples of this vision is our partnership with Central Park Flower Valley’s The Orchard, Gurugram, where we are demonstrating how large-scale residential developments can integrate intelligent, wellness-focused and energy-efficient climate technologies to create future-ready living environments,” the spokesperson added.

Designed Around Real Consumer Challenges

Samsung’s residential climate solutions have been engineered to address some of the most pressing pain points faced by modern urban homeowners.

Tackling the “Summer Cold” Phenomenon with WindFree

Conventional air conditioning systems often continue to expose users to direct cold airflow even after the desired room temperature has been achieved, causing discomfort commonly described as “summer cold.”

Samsung’s WindFree Technology addresses this challenge by dispersing cool air gently through 10,000 micro air holes, creating a “Still Air” environment with extremely low air speed. This enables users to maintain thermal comfort without the unpleasant sensation of direct cold drafts.

The solution is particularly beneficial for prolonged nighttime usage and family living environments where comfort consistency is critical.

Healthier Indoor Air Through PM1.0 Purification

With AQI levels in Delhi NCR frequently crossing safe limits, indoor air quality has become an increasing concern for homeowners.

Samsung’s WindFree 1Way Cassette ACs can be equipped with an optional PM1.0 purification panel featuring a two-stage filtration system comprising a pre-filter and PM1.0 filter.

While the pre-filter captures larger dust particles and fibers, the PM1.0 filter captures ultrafine dust particles as small as 0.3 microns and sterilizes up to 99%^# of bacteria trapped in the filter using electrostatic precipitator technology verified by Intertek.

The integrated purification solution helps maintain cleaner and healthier indoor environments without requiring separate standalone systems.

SmartThings Connectivity Enables Intelligent Living

As modern homebuyers increasingly expect seamless smart home experiences, Samsung’s SmartThings ecosystem enables connected and intuitive climate management across residential spaces.

The integrated Wi-Fi-enabled control system allows users to remotely monitor and control indoor units through smartphones, activate voice control via Bixby and compatible voice assistants, automate cooling through geo-fencing and monitor energy usage patterns.

The ecosystem also supports interoperability with multiple smart appliances, enabling a more personalized and connected living experience.

AI-Enabled VRF Technology Optimizes Efficiency

The integrated solution is powered by Samsung’s DVM S2 VRF outdoor units featuring advanced AI-enabled optimization technologies designed to improve cooling performance and energy efficiency.

Samsung’s Active AI Pressure Control continuously analyses ambient conditions, piping distance and cooling usage patterns to dynamically optimize refrigerant pressure and operational performance. The system can fine-tune internal pressure by up to 32%, helping reduce energy consumption by up to 15%^.

By learning user cooling behavior and surrounding conditions, the AI-enabled VRF system can also proactively optimize cooling performance, including delivering faster cooling when repeated usage patterns are detected.

Additionally, Samsung’s Active AI Refrigerant Analysis uses deep learning technology to proactively monitor refrigerant levels in real time and alert installers or service engineers in case of abnormal operating conditions, helping maintain optimal efficiency and system reliability.

Innovation at Scale: Central Park Flower Valley’s The Orchard, Gurugram

Samsung’s integrated climate technologies are currently deployed at Central Park Flower Valley’s The Orchard, Gurugram — one of the largest premium residential projects in India utilizing integrated WindFree, PM1.0 purification, SmartThings connectivity and AI-enabled VRF infrastructure at scale.

The project features deployment across 284 luxury residences, supported by a total installed capacity of 4,864 HP.

The installation includes Samsung WindFree 1Way Cassette AC indoor units integrated with PM1.0 purification panels and Wi-Fi-enabled SmartThings connectivity, powered by Samsung’s DVM S2 AI-enabled VRF outdoor systems.

The deployment represents a blueprint for future-ready residential infrastructure where intelligent climate management, connected living, wellness-focused technologies and energy efficiency converge to create smarter and healthier homes for modern India.

#Based on the Intertek test report (No. RT20E-S0010-R), Test bacteria: Escherichia coli, Staphylococcus aureus.

^Based on internal testing with an AM080AXVGGH/EU outdoor unit connected to AM083NN4DBH1 and AM145NN4DBH1 indoor units with 25m of piping, using the cooling   operation in Auto mode for 4 hours, with an external temperature of 30°C and a set temperature of 22°C. Results may vary depending on the actual installation and usage conditions, such as the piping length, elevation and external temperature.

Samsung India is driving awareness and action around responsible e-waste disposal through employee engagement, consumer outreach and sustainability partnerships.

As electronic devices have become an integral part of everyday life, much of this electronic waste remains stored in homes or is disposed of improperly, making it an often-overlooked environmental concern.

This World Environment Day, Samsung India is encouraging consumers and employees to take action through a nationwide awareness campaign focused on responsible e-waste disposal and recycling.

As part of the initiative, Samsung has partnered with authorized recyclers to organize e-waste collection drives across its head office and branch offices in eight major cities. Employees and consumers are being encouraged to responsibly dispose of unused electronic items and contribute to a more sustainable future. Participants will also receive a plant sapling as a symbol of environmental stewardship.

What is e-waste?

E-waste, or electronic waste, refers to discarded electrical and electronic devices such as mobile phones, laptops, televisions, refrigerators, washing machines, chargers, batteries, cables, and other electronic accessories that are no longer in use, broken, or have reached the end of their life.

Awareness Campaign

To further build awareness, Samsung is organizing drawing and quiz contests for employees around the theme of environmental sustainability and responsible recycling.

Samsung is also reaching consumers through a digital awareness campaign that highlights the importance of proper e-waste disposal. The campaign showcases Samsung’s Care for Clean India initiative, which offers free doorstep pickup of bulky end-of-life appliances, making responsible recycling easier and more convenient.

In addition, Samsung has partnered with sustainability advocates and digital creators to amplify awareness around e-waste management and encourage environmentally responsible practices.

This World Environment Day, Samsung India invites everyone to make the invisible visible by responsibly recycling old electronics and helping build a cleaner, greener future.

What happens to my personal data if I hand over my device?

Before handing over your device for e-waste recycling, we recommend backing up and deleting all personal data. Samsung does not access, store, or recover personal data from devices collected for recycling. Users are responsible for ensuring that all personal information is removed from their devices before disposal.

Samsung continues to apply inclusive design across its home appliances by integrating a wide range of visual, auditory and sensory experiences. From older adults to users with disabilities, the company carefully considers even the smallest inconveniences users may encounter throughout every interaction with its products.

In particular, Samsung has extended Relumino outline — an accessibility feature designed to assist users with low vision — to screen-equipped appliances, helping them enjoy a consistent accessibility experience regardless of which Samsung device they use.

Additional features all contribute to a more inclusive appliance ecosystem. These include Auto Open Door, which opens doors with a simple voice command and Easy mode for more intuitive interaction with the Bespoke AI Laundry Combo’s 7-inch Smart Screen. Samsung also supports accessibility setting sync between screen-equipped appliances and smartphones, so users can enjoy a consistent experience across devices.

Check out the infographic below to explore the key accessibility features of Samsung AI appliances, which are designed to bring greater comfort and warmth to everyday life for everyone.

Samsung India has launched new schemes under Samsung Finance+ to make its smart home appliances more accessible to customers across the country. Consumers can now enjoy easy financing solutions for purchasing Samsung appliances such as refrigerators, washing machines, ACs and microwaves. This service is available at over 8000 stores nationwide.

Samsung Finance+ is designed to simplify the purchasing process with its ‘Easy EMI for All’ options offers a completely digital and paperless process in as little as five minutes. With affordable EMI options starting at just INR 33 per day, this solution is ideal for first-time borrowers, including those with no credit history. To celebrate the launch, Samsung is offering a limited-time introductory cashback of INR 1000 on purchases made using Samsung Finance+.

“At Samsung, we are committed to enhancing accessibility of our products through meaningful digital innovation. Samsung Finance+ is about enabling customers to own the latest technology without financial burden. With our new offers, we’re making it easier than ever for Indian households to embrace innovation and upgrade their homes,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

Samsung India continues to innovate and deliver customer-centric solutions, ensuring that cutting-edge technology is accessible to all. With Samsung Finance+, the company reaffirms its commitment to providing affordable and hassle-free financing options for its diverse customer base. Customers can visit participating stores with their Aadhar and PAN cards and avail of finance solutions.

Samsung’s Bespoke AI appliance lineup offers hyper-personalized, energy-efficient, and secure smart home solutions for modern Indian households. Powered by the AI Home Screen interface, Bixby voice assistant with natural communication, Samsung Knox security, and SmartThings connectivity, it ensures seamless integration and enhanced user experience.

For more information or to explore the range of Samsung digital appliances, visit your nearest participating store or visit the official Samsung website.

At the Best of Tech Awards by MySmartPrice, Samsung has been honoured with the ‘Best Use of AI by a Home Appliance Brand’ for its meaningful integration of artificial intelligence into everyday appliances.

The award recognises Samsung’s ability to transform AI from a technological novelty into practical enhancements that include innovations such as predictive grocery management in refrigerators, optimised laundry cycles in washing machines, and seamless voice control across connected devices. These advancements, embedded into home ecosystems, redefine convenience and make daily tasks efficient and user-centric.

Samsung also won the title of ‘Most Popular Washing Machine Brand of the Year’, judged on consistency, innovation, and consumer trust. Our success stems from our reliable performance, cutting-edge features, and diverse portfolio tailored to meet the needs of households across India. Samsung’s washing machines combine advanced technology with durability, ensuring long-term satisfaction for consumers.

Samsung’s refrigerators also earned the distinction of Best Refrigerator Brand at the NDTV Gadgets360 Users’ Choice Award, reinforcing the company’s reputation for innovation and reliability. These appliances feature energy-efficient cooling systems, spacious interiors, and smart connectivity options that cater to the evolving demands of Indian consumers.

These accolades highlight and encourage Samsung’s unwavering commitment to delivering meaningful innovations that enhance everyday life. Samsung continues to set new benchmarks in the consumer electronics industry—by prioritising practicality and user-centric design—to solidify its position as a trusted and preferred brand in the market.

Samsung, India’s largest consumer electronics brand, announced the expansion of its Bespoke AI Top-Mount Freezer refrigerator line-up. This new range is designed to bring intelligent energy-saving and modern aesthetics to Indian homes. The refrigerators, which boast a sleek Bespoke design, incorporate advanced AI features, smart connectivity, and reliable performance.

In this new range of refrigerators, select models in 256L and 236L capacities come with Wi-Fi connectivity to seamlessly integrate with SmartThings for convenient control and monitoring via your smartphone. These models feature a sleek flat-door design, along with Power Cool and Power Freeze functions for quick cooling. In alignment with the best of industry standards, they are built to deliver reliable performance while saving electricity.

“As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-enabled refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and better energy management to Indian households. This reflects our commitment to democratising AI technology and delivering accessible, tailored solutions,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The new refrigerator line-up allows consumers to track and adjust refrigerator settings through the SmartThings app. This enables greater control over cooling performance and day-to-day usage, even when users are away from home. To enhance appliance reliability, SmartThings Home Care monitors refrigerator performance and automatically notifies users if any issue is detected or when parts may require attention.

AI Energy Mode for Smarter Energy Management

The Bespoke AI refrigerators are equipped with AI Energy Mode that analyses usage patterns and estimates power consumption to help reduce energy usage by up to 10%. Consumers can also track electricity consumption on a daily, weekly, or monthly basis through SmartThings Energy for informed energy management.

Smart Alerts with Software Updates

The refrigerators provide door-open notifications through the SmartThings app to prevent loss of cold air. With Smart Forward, the refrigerator receives regular software updates so features remain up to date over time.

Sleek Flat Door Design

All models in the Bespoke AI Top Mount Freezer range feature flat doors for a clean, elegant, and modern aesthetic that aligns with contemporary home interior trends. The minimalist styling seamlessly integrates the refrigerator into today’s kitchen spaces. Select models in the Bespoke AI Top Mount Freezer range offer convertible 2-in-1 functionality that allow users to convert the freezer into additional refrigerator space whenever more storage is required.

Energy Efficiency Aligned with Standards

All models in the Bespoke AI TMF refrigerator range comply with the Bureau of Energy Efficiency (BEE) guidelines for 2026–2028. Samsung is among the few brands to offer 3-star refrigerators under the revised BEE norms to help consumers benefit from improved energy efficiency while meeting future regulatory requirements.

All Around Cooling

The refrigerators are equipped with All Around Cooling technology, which checks temperature and circulates cool air evenly through strategically placed vents for consistent cooling and long-lasting freshness across every shelf.

For faster cooling needs, Power Cool and Power Freeze functions enable quick chilling of beverages and faster firming of frozen foods at the touch of a button. The refrigerator also features a dedicated Fresh Room, designed to store dairy products, fruits and beverages at a slightly cooler and more stable temperature than the main fridge compartment. In the event of power interruptions, the Cool Pack in the freezer helps prevent food from defrosting, keeping food frozen for up to 12 hours.

Limited Period Launch Offer

Samsung Care+ gives consumers peace of mind with extra protection for their appliances. You can choose plans ranging from one to four years, starting at just INR 3 per day. It includes access to expert service from 13,000+ certified engineers and 2,500+ service centres for quick and reliable repairs. You can also track services and get reminders through the Samsung app.

For the new Bespoke AI Top Mount Freezer Refrigerator, there is a special offer: Buy a one-year extended plan and get a free two-year extended warranty, giving you four years of total coverage. This offer is valid from April 8 to May 31, 2026.

Price and Availability

The new range of Bespoke AI Top Mount Freezer Refrigerators starts from INR 26090, and is available across leading retail outlets and online platforms, including Amazon, Flipkart and Samsung.com

Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditionerwith 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditionerwith 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro AirConditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditionerwith 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioneris designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditionerwith 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.

The secret lies in how you store them. In this video, discover easy hacks to maximise freshness with your Samsung refrigerator. Because smarter storage means less waste and better taste.

 Watch the video and find out how!