Samsung India has launched new schemes under Samsung Finance+ to make its smart home appliances more accessible to customers across the country. Consumers can now enjoy easy financing solutions for purchasing Samsung appliances such as refrigerators, washing machines, ACs and microwaves. This service is available at over 8000 stores nationwide.

Samsung Finance+ is designed to simplify the purchasing process with its ‘Easy EMI for All’ options offers a completely digital and paperless process in as little as five minutes. With affordable EMI options starting at just INR 33 per day, this solution is ideal for first-time borrowers, including those with no credit history. To celebrate the launch, Samsung is offering a limited-time introductory cashback of INR 1000 on purchases made using Samsung Finance+.

“At Samsung, we are committed to enhancing accessibility of our products through meaningful digital innovation. Samsung Finance+ is about enabling customers to own the latest technology without financial burden. With our new offers, we’re making it easier than ever for Indian households to embrace innovation and upgrade their homes,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

Samsung India continues to innovate and deliver customer-centric solutions, ensuring that cutting-edge technology is accessible to all. With Samsung Finance+, the company reaffirms its commitment to providing affordable and hassle-free financing options for its diverse customer base. Customers can visit participating stores with their Aadhar and PAN cards and avail of finance solutions.

Samsung’s Bespoke AI appliance lineup offers hyper-personalized, energy-efficient, and secure smart home solutions for modern Indian households. Powered by the AI Home Screen interface, Bixby voice assistant with natural communication, Samsung Knox security, and SmartThings connectivity, it ensures seamless integration and enhanced user experience.

For more information or to explore the range of Samsung digital appliances, visit your nearest participating store or visit the official Samsung website.

At the Best of Tech Awards by MySmartPrice, Samsung has been honoured with the ‘Best Use of AI by a Home Appliance Brand’ for its meaningful integration of artificial intelligence into everyday appliances.

The award recognises Samsung’s ability to transform AI from a technological novelty into practical enhancements that include innovations such as predictive grocery management in refrigerators, optimised laundry cycles in washing machines, and seamless voice control across connected devices. These advancements, embedded into home ecosystems, redefine convenience and make daily tasks efficient and user-centric.

Samsung also won the title of ‘Most Popular Washing Machine Brand of the Year’, judged on consistency, innovation, and consumer trust. Our success stems from our reliable performance, cutting-edge features, and diverse portfolio tailored to meet the needs of households across India. Samsung’s washing machines combine advanced technology with durability, ensuring long-term satisfaction for consumers.

Samsung’s refrigerators also earned the distinction of Best Refrigerator Brand at the NDTV Gadgets360 Users’ Choice Award, reinforcing the company’s reputation for innovation and reliability. These appliances feature energy-efficient cooling systems, spacious interiors, and smart connectivity options that cater to the evolving demands of Indian consumers.

These accolades highlight and encourage Samsung’s unwavering commitment to delivering meaningful innovations that enhance everyday life. Samsung continues to set new benchmarks in the consumer electronics industry—by prioritising practicality and user-centric design—to solidify its position as a trusted and preferred brand in the market.

Samsung, India’s largest consumer electronics brand, announced the expansion of its Bespoke AI Top-Mount Freezer refrigerator line-up. This new range is designed to bring intelligent energy-saving and modern aesthetics to Indian homes. The refrigerators, which boast a sleek Bespoke design, incorporate advanced AI features, smart connectivity, and reliable performance.

In this new range of refrigerators, select models in 256L and 236L capacities come with Wi-Fi connectivity to seamlessly integrate with SmartThings for convenient control and monitoring via your smartphone. These models feature a sleek flat-door design, along with Power Cool and Power Freeze functions for quick cooling. In alignment with the best of industry standards, they are built to deliver reliable performance while saving electricity.

“As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-enabled refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and better energy management to Indian households. This reflects our commitment to democratising AI technology and delivering accessible, tailored solutions,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The new refrigerator line-up allows consumers to track and adjust refrigerator settings through the SmartThings app. This enables greater control over cooling performance and day-to-day usage, even when users are away from home. To enhance appliance reliability, SmartThings Home Care monitors refrigerator performance and automatically notifies users if any issue is detected or when parts may require attention.

AI Energy Mode for Smarter Energy Management

The Bespoke AI refrigerators are equipped with AI Energy Mode that analyses usage patterns and estimates power consumption to help reduce energy usage by up to 10%. Consumers can also track electricity consumption on a daily, weekly, or monthly basis through SmartThings Energy for informed energy management.

Smart Alerts with Software Updates

The refrigerators provide door-open notifications through the SmartThings app to prevent loss of cold air. With Smart Forward, the refrigerator receives regular software updates so features remain up to date over time.

Sleek Flat Door Design

All models in the Bespoke AI Top Mount Freezer range feature flat doors for a clean, elegant, and modern aesthetic that aligns with contemporary home interior trends. The minimalist styling seamlessly integrates the refrigerator into today’s kitchen spaces. Select models in the Bespoke AI Top Mount Freezer range offer convertible 2-in-1 functionality that allow users to convert the freezer into additional refrigerator space whenever more storage is required.

Energy Efficiency Aligned with Standards

All models in the Bespoke AI TMF refrigerator range comply with the Bureau of Energy Efficiency (BEE) guidelines for 2026–2028. Samsung is among the few brands to offer 3-star refrigerators under the revised BEE norms to help consumers benefit from improved energy efficiency while meeting future regulatory requirements.

All Around Cooling

The refrigerators are equipped with All Around Cooling technology, which checks temperature and circulates cool air evenly through strategically placed vents for consistent cooling and long-lasting freshness across every shelf.

For faster cooling needs, Power Cool and Power Freeze functions enable quick chilling of beverages and faster firming of frozen foods at the touch of a button. The refrigerator also features a dedicated Fresh Room, designed to store dairy products, fruits and beverages at a slightly cooler and more stable temperature than the main fridge compartment. In the event of power interruptions, the Cool Pack in the freezer helps prevent food from defrosting, keeping food frozen for up to 12 hours.

Limited Period Launch Offer

Samsung Care+ gives consumers peace of mind with extra protection for their appliances. You can choose plans ranging from one to four years, starting at just INR 3 per day. It includes access to expert service from 13,000+ certified engineers and 2,500+ service centres for quick and reliable repairs. You can also track services and get reminders through the Samsung app.

For the new Bespoke AI Top Mount Freezer Refrigerator, there is a special offer: Buy a one-year extended plan and get a free two-year extended warranty, giving you four years of total coverage. This offer is valid from April 8 to May 31, 2026.

Price and Availability

The new range of Bespoke AI Top Mount Freezer Refrigerators starts from INR 26090, and is available across leading retail outlets and online platforms, including Amazon, Flipkart and Samsung.com

Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro Air Conditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioner is designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.

The secret lies in how you store them. In this video, discover easy hacks to maximise freshness with your Samsung refrigerator. Because smarter storage means less waste and better taste.

 Watch the video and find out how!

Samsung, India’s largest consumer electronics brand, today announced the launch of its 2026 lineup of 100% Bespoke AI WindFree Air Conditioners. The new range comprises 23 models across segments, including the addition of 4 Star air conditioners.

The new lineup, tailored for Indian homes and climate conditions, is a fusion of advanced AI technology, premium design, and smart connectivity. It delivers true comfort by balancing intelligent cooling, energy efficiency and humidity management along with preventive maintenance.

The Bespoke AI WindFree range reflects Samsung’s focus on innovation that enhances everyday living through smarter, efficient, and intuitive home-cooling experiences.

“With our new Bespoke AI WindFree air conditioner lineup, we have redefined home cooling by delivering true comfort that goes beyond cooling. Consumers get up to 30% energy savings through AI Energy Mode, smart connectivity via SmartThings, and preventive maintenance with SmartThings Home Care. Our new range reflects Samsung’s commitment to innovation that addresses the challenges of India’s climate,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

AI-Driven Cooling Designed for True Comfort

The 2026 Bespoke AI WindFree air conditioners harness advanced AI-driven innovations that analyse room conditions, usage patterns, and user preferences to deliver consistent comfort with efficiency. Samsung’s WindFree Cooling technology eliminates cold drafts by gently dispersing air through thousands of micro air holes to create an evenly-cooled environment without temperature fluctuations.

Additionally, AI Fast and WindFree Cooling+ intelligently adapts cooling based on need. When rapid cooling is required, the system activates Fast Cooling to quickly lower the room temperature. Once the desired comfort level is achieved, it transitions to WindFree or Dry Comfort mode to maintain ideal conditions while avoiding overcooling.

Energy Savings with AI Energy Mode

Addressing one of the most important purchase considerations for Indian consumers, the new lineup features AI Energy Mode, which optimises cooling performance to deliver up to 30% energy savings. It adjusts compressor operation, temperature settings, and cooling intensity based on learned usage patterns to reduce power consumption without compromising comfort.

The introduction of 4-star models further expands Samsung’s energy-efficient portfolio, offering consumers greater choice while supporting more sustainable energy usage.

Smarter Living with SmartThings Integration

The new range integrates seamlessly with Samsung’s SmartThings ecosystem, enabling intuitive control, automation, and proactive care for enhanced convenience and efficiency. Users can manage their air conditioners remotely through the SmartThings app using features such as Quick Remote, which allows easy control of power, temperature, mode, and airflow directly from a smartphone. The Map View feature provides a visual representation of the home, making it simple to monitor and control cooling across spaces. With Welcome and Away Care, the air conditioners intelligently adjust cooling based on user presence to ensure comfort when at home while optimising energy usage when away.

The lineup is supported by Smart Forward, a service that delivers new features, security updates, and additional AI capabilities through software updates.

For appliance care and easier upkeep, the air conditioners support SmartThings Home Care, a comprehensive appliance management service within the SmartThings ecosystem. This enables the air conditioners to autonomously monitor their operational status, detect abnormalities, and send instant notifications. The service, supported by AI-based diagnosis, also offers insights into appliance usage patterns and alerts users when accessories need replacement, along with purchase links, making maintenance simpler and more proactive.

Proactive Service for Peace of Mind

By identifying potential issues before they escalate and proactively contacting users for troubleshooting, Samsung saves customer’s valuable time and provides peace of mind, ensuring a truly effortless ownership experience. Complementing this is the Proactive Summer Care programme, designed to deliver preventive maintenance support for enhanced cooling, improved energy efficiency, and extended appliance life. With proactive service, the focus is not just on fixing problems but on preventing them altogether.

The new line-up is also compatible with Bixby, Alexa, and Google Assistant for hands-free voice control and a truly connected and personalized home cooling experience.

Dry Comfort for Humid Indian Conditions

The 2026 Bespoke AI WindFree air conditioners – designed for India’s rainy and monsoon seasons – introduce Dry Comfort technology, which intelligently manages humidity without making the room excessively cold. Using humidity sensors and smart refrigerant flow control, Dry Comfort removes excess moisture while maintaining comfortable temperatures to deliver fresh comfort even in highly humid conditions.

This ensures improved indoor air quality, reduces stickiness, and enhances comfort during prolonged humid weather.

Price and Availability

Reinforcing Samsung’s commitment to durability and reliability, the range comes with a 5-year comprehensive warranty on key components and a 10-year warranty on the AI Inverter Compressor, offering long-term peace of mind.

The new range of Bespoke AI air conditioners start from INR 32490 onwards and are available across leading retail outlets and online platforms, including Flipkart, Amazon, and Samsung.com.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to evolve them from mere devices into “Home Companions.”

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfill the role of a true Home Companion.

“Samsung’s ultimate goal is to enable a better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products — including mobile phones and TV — and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also, during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

In Europe, energy efficiency remains a top priority. Samsung has introduced highly efficient appliances, including the Bespoke AI washer, which is up to 65% more energy efficient than energy efficiency class A minimum requirements in Europe,¹ advanced HVAC solutions and built-in kitchen products designed to meet stringent sustainability expectations.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localized AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, insurance-based care extending the value of AI, and connectivity in new aspects of daily life. By combining open collaboration, regional customization and long-term software support, Samsung aims to reduce household burdens and deliver AI experiences that feel practical, trusted and deeply aligned with how people live.

Samsung Newsroom experienced how an AI-powered appliance ecosystem delivers smarter, more seamless everyday living.

Making Daily Life Easier: Appliances that See, Listen and Suggest

▲ View of the Home Companion zone

At the entrance to the exhibition, connected AI appliances offered a glimpse of how intelligent connectivity can support everyday life at home. The Bespoke AI Refrigerator Family Hub,a CES Innovation Awards 2026 honoree, displayed Now Brief — a personalized overview of schedules and activity information — on its screen. FoodNote recapped food intake patterns and recommended recipes to help users make more informed grocery decisions.

▲ Video demonstration of how to open and close the refrigerator door using voice commands

▲ Voice command demonstration

Bespoke AI Jet Bot Steam Ultra robot vacuum cleaners assessed their surroundings using built-in cameras before starting to clean, while users asked Bixby questions and received immediate, conversational responses. The experience highlighted how appliances that see, listen and suggest are transforming the way household tasks are managed.

AI-Enriched Kitchens: Intelligence at the Heart of Food

In the AI Kitchen zone, Samsung showcased a range of home appliances including the Bespoke AI Refrigerator Family Hub, Bespoke Double Wall Oven, Bespoke AI 3-Door AutoView French Door Refrigerator and the Bespoke AI Wine Cellar. The lineup delivered a differentiated food experience powered by enhanced AI Vision, with Google Gemini integrated into the Bespoke AI Refrigerator Family Hub — the first such integration in a home appliance.

Visitors saw how AI Vision in the Bespoke AI Refrigerator Family Hub recognizes a wider range of food items as ingredients are added to or removed from the refrigerator.

▲ AI Food Manager

Building on this capability, an improved AI Food Manager supports ingredient management and grocery planning, recommends recipes, and analyzes refrigerator usage to generate reports that help users use food more efficiently.

Visitors tested how the refrigerator’s built-in camera  out AI Vision functions by placing ingredients and removing them from the refrigerator, demonstrating how AI Vison works. They were also invited to open and close refrigerator doors using the hands-free voice command feature, Auto Door.

▲ Bespoke AI Refrigerator Family Hub

For wine storage, the SmartThings-based AI Wine Manager recognized wine bottle labels, updated storage locations in real time and tracked detailed information such as the wine’s name, category, grape variety and vintage.

▲ AI Wine Manager

Samsung’s advanced AI Hybrid Cooling technology drew visitors’ attention, as the world’s first system to detect appliance usage conditions while adjusting cooling methods in real time. Built on a dual-power structure combining an AI Inverter Compressor and a Peltier element, the system operates each power source separately or together as needed — reducing energy consumption while maximizing cooling efficiency.

▲ AI Hybrid Cooling

AI-Optimized Homecare: Intelligent Cleaning for Everyday Living

The Home Companion concept extends into garment care and cleaning too. From washing and drying to everyday cleaning, appliances assess conditions independently and operate accordingly, helping to reduce the daily burden of household chores.

The Bespoke AI Laundry Combo features an additional booster heat exchanger alongside the main heat exchanger, improving dehumidification by up to 15% and supporting a maximum drying capacity of 20 kilograms while helping prevent overheating.

▲ Bespoke AI Laundry

AI Wash+ detects load weight, fabric type and soil level to automatically adjust water and detergent levels, wash intensity, and drying temperature and time. AI VRT+ uses AI to analyze floor types and reduce washing machine vibration, helping create a quieter laundry environment.

▲ David Watkins

“I really find doing laundry bothersome. The Bespoke AI Combo seems like it would make the process much simpler, which would be extremely helpful,” said David Watkins, an industry analyst from France. “I think the biggest advantage of achieving zero housework is the time it saves.”

Garment care is further enhanced through seamless device connectivity. When a specialized cycle — such as a blouse cycle — is selected on the Bespoke AI Combo, the same setting is automatically synchronized with the Bespoke AI AirDresser for a smooth transition from washing to post-laundry care.

In addition, the wrinkle-focused care function uses powerful airflow and high-temperature steam to remove wrinkles in a short amount of time.

▲ Bespoke AI AirDresser and Bespoke AI Laundry Duo

The cleaning lineup impressed visitors with its enhanced performance. Samsung showcased its cordless stick vacuums, including the Bespoke AI Jet Ultra which offers the world’s strongest suction power as well as the recently released Jet Fit, its lightest model to date.

▲ Bespoke AI Jet Ultra, Bespoke AI Jet Lite and Jet Fit

The Bespoke AI Jet Bot Steam Ultra uses AI object and liquid recognition to intelligently identify furniture, cables and even colored or clear liquids — cleaning or avoiding them based on user settings. The EasyPass Wheel allows the robot vacuum to navigate door thresholds and mats up to 60 millimeters with ease, while side brushes and a mopping pad clean along corners and walls.

▲ Bespoke AI Jet Bot Steam Ultra

Powered by up to 10 watts of suction power and a Qualcomm Dragonwing AI chipset, the vacuum removes dust and debris from floors, washes mop pads at high temperatures and sanitizes them with 100 degrees Celsius steam — helping to reduce odors and maintain a cleaner, more hygienic home environment.

▲ Suction power demonstration

▲ Vanessa Katherina Morales Gurrero

“I have three dogs, and hair gets everywhere,” said Vanessa Katherina Morales Gurrero, a digital content creator from Panama. “The robot vacuum will be my best friend.”

Durability and Reliability: Built to Last

For home appliances to serve as long-term companions, performance must be matched by durability. Over the past 50 years, Samsung has improved the design of key components — producing more than half a billion compressors and motors — to boost efficiency and durability while extending product lifespan.

Software support is equally robust. With up to seven years of software updates, users benefit from new features as well as ongoing improvements in device connectivity, security and the user interface. Samsung introduced Home Appliances Remote Management (HRC) in 2017 to allow users to update and manage their appliances. Visitors were introduced to the new AI version that can actively monitor performance and usage, recommending preventative measures before they come up.

Designed around the vision of freedom from household chores, Samsung’s Home Companion zone showcased how AI-powered capabilities and camera-, screen- and voice-based form factors are expanding the role of home appliances in everyday life. Samsung looks ahead to a future shaped by appliances that truly see, listen and suggest.

Samsung Electronics today convened leaders across industries to discuss the importance of smart home interoperability in the first of its Tech Forum panels at CES 2026 at The Wynn in Las Vegas, Nevada. In the session, titled “When Everything Clicks: How Open Ecosystems Deliver Impactful AI,” experts discussed how cross-industry partnerships are transforming connected homes into intelligent environments that feel seamless, safe and genuinely supportive of people’s lives.

Openness as the Foundation of Home AI

The panelists agreed that the next era of home intelligence must be built on open collaboration, not closed ecosystems. As homes increasingly rely on devices and services from many brands and industries, openness enables AI systems to work together in ways that create real-world impact. Samsung shared its belief that open connectivity allows appliances, energy systems, safety services and partners across industries to deliver experiences that would be impossible in siloed environments.

“Home is the most personal place in our lives, so home AI must earn trust — quietly, respectfully and with value users can feel,” said Yoonho Choi, President & Chair of the Board of the Home Connectivity Alliance and Head of Strategic Alliances at Samsung Electronics. “That requires interoperability across brands, so the home works as one system instead of disconnected features. Through cooperation with HCA and across industries, we’re turning openness into outcomes: safer homes, simpler routines and measurable savings — built on consent and transparency.”

Powering the World’s Largest Connected Home Ecosystem

Samsung highlighted the scale and depth of its connected ecosystem, noting that more than 500 million users are already part of the SmartThings community. With over a decade of leadership in connected living, Samsung brings deep insight into how AI companionship in the home is evolving, from today’s smart devices to tomorrow’s system-wide intelligence.

This foundation allows Samsung to design AI experiences that coordinate across appliances and services, delivering value that feels natural rather than technical.

“It’s crucial to deliver tangible user benefits that make people’s lives better,” said Michael Wolf, founder and editor-in-chief of The Spoon. “Along these lines, there’s no area that will bring more benefit than a broadly connected kitchen — one that allows users to understand what’s in their refrigerator while connecting to the water and heating networks, allowing for a more holistic understanding that takes preventative action.”

Turning Collaboration Into Measurable Consumer Benefits

The panel also examined how open ecosystems enable measurable benefits for consumers through cross-industry partnerships. Samsung highlighted its collaboration with Hartford Steam Boiler (HSB) as a first-of-its-kind example of how smart home data — used responsibly and transparently — can deliver meaningful outcomes.

“We’re at a point where the connected home can bring seamless integration into user lifestyles, which begins to develop trust in smart home equipment that results in direct benefits to consumers,” said Jed Usich, Senior Vice President of Strategic Growth Solutions at HSB. “Through our partnership with Samsung, we’ve created a bridge to the insurance industry that takes simple datapoints and turns them into tangible savings for consumers.”

Designing AI That Feels Human, Not Intrusive

Throughout the discussion, the panelists emphasized that for home AI to succeed, it must feel emotionally intelligent and fit naturally into routines including cooking, relaxing, entertaining and caring for families. Design, storytelling and behavioral understanding all play a role in making connected devices feel like calm, reliable companions.

Together, the panelists agreed that the future of home AI depends on interoperability, responsible data use and collaboration across industries, ensuring intelligent homes deliver real value without compromising trust.

As AI becomes more ambient and system-wide, Samsung remains focused on building open ecosystems that make connected living simpler, safer and more meaningful, proving that when everything clicks, home AI can truly improve everyday life.

The First Look 2026 by Samsung Electronics unveiled a forward-looking vision for AI under the theme “Your Companion to AI Living.” Held in Samsung’s dedicated space at Wynn Las Vegas, the exhibition guided visitors through how AI can enhance everyday enjoyment and convenience while supporting health and safety.

Samsung Newsroom explored the exhibition, highlighting the company’s evolving AI companion experiences across entertainment, home and care.

AI Gallery Zone: An Artistic Welcome to AI Living

 

 

The AI Gallery zone welcomed visitors with iconic works from both Eastern and Western art, seamlessly integrated into the space. Featured pieces included Vincent van Gogh’s “Starry Night Over the Rhône,” along with selections from the Lee Kun-Hee Collection — donated to public institutions by the late Samsung chairman and available through Samsung Art Store — such as Jeong Seon’s “Clearing After Rain on Mount Inwang” and the Joseon Dynasty painting “Sun, Moon, and Five Peaks.”

Entertainment Companion Zone: Every Moment of Sight and Sound

The Entertainment Companion zone stood out as the exhibition’s largest area, featuring a variety of visual display and audio products. Excitement built as Samsung debuted the Micro RGB 130” TV, winner of the CES Innovation Awards 2026 Best of Innovation.

Centered on the Micro RGB TV, the Vision AI showcase highlighted hands-free interaction. Through voice commands, visitors could look up match predictions, search for recipes or play music — demonstrating how the TV functions as an Entertainment Companion.

Beyond innovation, this year’s lineup emphasized a refined design philosophy balancing simplicity and elegance. Highlights included the Music Studio 5 and Music Studio 7, Wi-Fi speakers developed in collaboration with French designer Erwan Bouroullec; the AI Beauty Mirror for personalized beauty care; the Sound Tower with lighting optimized for sports viewing; and the Transparent Micro LED, reimagining the nostalgic charm of vinyl records as a floating visual audio device.

The zone concluded with Spatial Signage — an interactive display that animates visitors in real time — combining the clarity of 2D imagery with the depth of 3D expression.

Home Companion Zone: Less Housework, More Everyday Freedom

The Home Companion zone presented the evolution of Samsung’s home appliances — moving beyond reducing household chores toward eliminating them and pointing to a future with less housework.

At the entrance, three flagship Samsung AI home appliances — the Bespoke AI Refrigerator Family Hub 32”, Bespoke AI Laundry Combo washer-dryer and Bespoke AI Jet Bot Combo robot vacuum — demonstrated how cameras, screens and voice interaction work together to support daily life as an integrated Home Companion.

The home appliances highlighted smarter food management through AI Vision and hands-free control through voice recognition, offering greater freedom in the kitchen.

A North America kitchen package, unveiled publicly for the first time at the exhibition, also drew attention from visitors.

The exhibition showed that a zero-housework home is within reach, highlighting stronger connectivity among washing machines, dryers and garment care systems, alongside advances in the AI capabilities of robot vacuums.

Care Companion Zone: A Safer, Healthier Everyday Life

In the Care Companion zone, visitors saw how the latest Galaxy form factors — including the new Galaxy Z TriFold — connect mobile and wearable devices with home appliances to serve as a central hub for AI-powered living.

The area demonstrated how Samsung Health is continuing to improve sleep environments by controlling air conditioners, air purifiers, lighting and sensors. A brain health training program for users concerned with cognitive health was also showcased. Other features of the health platform include analyzing health metrics through connected devices to help identify potential signs of chronic conditions, as well as exercise and sleep coaching and recipe recommendations based on ingredients in connected refrigerators.

Samsung further highlighted its Care Companion approach through a Pet Care system that helps identify potential health issues in companion animals and Home Care services, such as SmartThings Safe, that can request emergency assistance in critical situations.

“What impressed me was how everything is connected,” said Maxence Fleury, a digital content creator from Los Angeles. “The exhibition clearly showed how the ecosystem is expanding and the impact it is having.”

“Once again, Samsung didn’t disappoint,” said Lucy Hedges, host of The Travel Show on the BBC. “What I especially liked was how AI blends naturally into everyday life. These connected products ultimately make users’ lives easier and more comfortable.”

As a standalone exhibition, The First Look 2026 presented a more expansive and advanced range of AI products and experiences than ever before. Samsung’s vision of AI — as a trusted companion in everyday life — offers much to look forward to in the years ahead.