Samsung, India’s largest consumer electronics brand, today launched the Galaxy Book6 series at a starting price of INR 127990. Samsung’s most advanced Galaxy Book series elevates AI-powered productivity through precise engineering and a balanced, slim profile.

“We are thrilled to introduce the Galaxy Book6 series, which combines unparalleled speed and power with dependable AI that simplifies workflows. With an all-new cooling architecture, up to 30 hours of battery life, and a stellar multimedia experience, the Galaxy Book6 is engineered for power users who demand a workhorse that integrates cutting-edge hardware and software in an eye-catching durable design for enhanced creativity and streamlined efficiency,” said Raju Pullan, SVP, MX Business, Samsung India.

Himani Agrawal, COO, Microsoft India and South Asia, said, “At Microsoft, our focus is on making AI practical and secure for everyday work. The Galaxy Book6 series, powered by Windows 11 Pro and designed as a Copilot+PC, brings on‑device AI to the forefront through powerful NPUs that enable faster, responsive experiences while keeping data secure. With deep integration across Windows, Copilot, and Microsoft 365, users can create, collaborate, and get work done efficiently. Our continued collaboration with Samsung ensures that Indian users have access to high‑performance Copilot+ PCs that help them work smarter, and achieve more.”

Sunil PP, Sr Director, Global Accounts, Intel India, said, “AI PCs are ushering in a new era of intelligent computing, and our latest processors are designed to power that transformation. Built on Intel 18A, Intel Core Ultra Series 3 processors deliver breakthrough performance, power efficiency, and powerful on-device AI acceleration. Together with Samsung, we are bringing the next generation of AI PCs to users in India with the Galaxy Book6 series.”

Unmatched Performance

The Galaxy Book6 series redefines PC performance by combining advanced hardware with immersive visuals and audio in a sleek, portable design.

Powered by Intel® Core Ultra Series 3 processors—built on Intel 18A—the Galaxy Book6 delivers efficient, high-speed CPU, GPU, and NPU performance for fast processing, seamless multitasking, and responsive AI. These processors feature up to 16 cores to offer over 60% faster CPU performance than previous generations.

The integrated NPU supports up to 50 TOPS for AI-driven tasks like image cleanup, instant translation, and intelligent search; all executed instantly without cloud reliance.

The Galaxy Book6 Ultra further elevates the experience with the latest NVIDIA® GeForce RTX 5070 Laptop GPU for next-level creativity and entertainment through high-speed AI image generation, smooth video playback and editing, and immersive gaming.

To maximize performance while maintaining quiet operation, Samsung has designed an advanced cooling architecture. The Galaxy Book6 Pro and Ultra feature an optimized vapor chamber with a larger surface area for uniform heat distribution.

Enhanced fins increase surface area to improve cooling efficiency by 35% compared to the previous generation. The Galaxy Book6 Ultra also boasts of a dual-path outlet fan and heatsink to absorb and dissipate heat effectively. A re-engineered fan with an optimized angle, larger inlet grill, and proprietary uneven blade spacing technology ensures quick heat release and minimal noise.

Long Battery Life

The Galaxy Book6 Ultra and Pro series are equipped with Samsung’s longest-lasting Galaxy Book battery that delivers up to 30 hours of video playback (five hours more than the previous generation).

Super-fast charging on the Galaxy Book6 Ultra restores up to 63% of battery life in just 30 minutes for uninterrupted productivity.

Upgraded Display

The Galaxy Book6 Ultra and Pro feature a significantly upgraded display with vivid, high-contrast visuals and exceptional clarity in any lighting.

The Dynamic AMOLED 2X touchscreen offers an HDR peak brightness of up to 1000 nits and an SDR peak brightness of 500 nits for clear visuals.

Vision Booster adapts the display to outdoor environments by analyzing ambient lighting and on-screen content for better visibility and colour accuracy. Its True Bright 1300 certification ensures perceived brightness levels that enhance clarity and vibrancy, while True Black 0.0005 nits delivers real black levels for high-contrast viewing.

An adaptive 30Hz to 120Hz refresh rate ensures smooth motion for animation, gaming and video streaming. Corning® Gorilla® Glass with DXC enhances durability with improved drop and scratch resistance while reducing front-surface reflection by up to 75%.

High-Quality Sound

The Galaxy Book6 Ultra and Pro are equipped with optimised speaker placement for balanced sound. The Galaxy Book6 Ultra features six speakers with Dolby Atmos®, including four force-canceling woofers and two tweeters that deliver crisp high octaves and powerful bass.

A balanced back-to-back woofer design reduces distortion while maintaining stability at higher volumes. Up-firing tweeters on both models enhance clarity for calls and dialogue, while side-firing woofers produce deeper bass for music and entertainment.

Slim and Balanced Design

Samsung’s hardware heritage is reflected in the Galaxy Book6 series’ design, where performance meets craftsmanship.

Reconfigured internal and external components—including a wider vapor chamber, thinner fan, redesigned display structure, refined bezels, and a precision-engineered hinge—result in a slimmer profile.

The Galaxy Book6 Ultra is just 15.4mm slim (6% thinner than Galaxy Book4 Ultra), while the Galaxy Book6 Pro 16” measures 11.9mm (4% thinner than Galaxy Book5 Pro 16”).

Perfect symmetry defines the design, with clean lines complemented by Galaxy’s signature curved corners and centered logo. A centrally designed two-tone keyboard and haptic touch trackpad enhance comfort for hand placement, ensuring smooth navigation and a consistent typing experience.

All-Day Productivity with Galaxy AI

The Galaxy Book6 series integrates high-powered computing with Galaxy AI for fast, intuitive experiences spanning on-device and cloud-based intelligence.

Features like AI Select for instant text translation and AI Cut Out for background removal streamline workflows.

Natural language search simplifies content location, while Note Assist enhances writing by summarizing text or translating notes into multiple languages.

Storage Share enables seamless access to photos across Galaxy devices without cables or external drives. Link to Windows brings phone apps, messages, and notifications to the Galaxy Book6’s larger display for efficient multitasking.

Nearby Devices allows users to connect devices easily via drag-and-drop, while Multi Control enables a single cursor to move across devices for effortless copy-paste or drag-and-drop between devices. Second Screen lets users expand their workspace instantly for added flexibility.

The Galaxy Book6 Series also integrates Windows 11 and Microsoft’s AI-enhanced CoPilot+PC experience for intelligent assistance in writing, research, scheduling, and presentations.

CoPilot+PC offers real-time, AI-driven support tailored to user needs, with deep integration across Windows 11, Microsoft 365, and Edge for seamless productivity.

Advanced Security

Galaxy Book6 series is backed by Samsung’s commitment to long-term reliability. The enterprise version with Samsung Knox provides multi-layered hardware-based security to block attacks, while Windows 11 Secured-core PC adds an additional layer of defense for data protection.

Every Galaxy Book6 undergoes rigorous durability and quality testing to meet Samsung’s highest standards. Samsung Care+ offers comprehensive coverage for accidental damage or repairs, ensuring users can focus on work and creativity with confidence.

The Galaxy Book6 series is a testament to Samsung’s innovation. It combines cutting-edge technology with thoughtful design to empower users in every aspect of their digital lives.

Availability, Price and Offers

Galaxy Book6 Ultra and Galaxy Book6 Pro will be available in Gray, while Galaxy Book6 will be available in Gray and Silver through Samsung.com, Samsung Exclusive Stores, top retail chains and across online platforms as well as select Samsung authorized retail stores.

• Customers can avail up to 24-month zero-interest EMI on the Galaxy Book6 range, enabling them to buy Galaxy Book6 Ultra at INR 10125/month, the Galaxy Book6 Pro at INR 7458/month and the Galaxy Book6 at just INR 5333/month.
• Customers can alternately avail a cashback of up to INR 5000 on the Galaxy Book6 Ultra and Galaxy Book6 Pro, and up to INR 2000 on the Galaxy Book6.
• Students can avail an additional benefit of up to 10%.

Specifications

​ Galaxy Book6 Ultra (16-inch)
Dimension*	356.9×248.0×15.4mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.79kg (INT)	1.89kg (EXT)
OS	Windows 11 Home
Display	16.0”* Touch AMOLED, Anti-Reflective, WQXGA+ (2880×1800), 1000nits
Processor	Intel® Core Ultra X7 / 7  Series 3 (Intel® Evo Edition)
NPU	Intel® NPU (up to 50 tops)
Graphic	Intel® Arc Graphics (INT)	NVIDIA® GeForce RTX 5070 GDDR7 8GB (EXT)
Network	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
Color
Memory	32GB (LPDDR5X)
Storage	1TB(PCle), Expansion Slot
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Six speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Haptic touch Trackpad
Battery*	80.20 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging	100W (INT) USB Type-C Adapter	140W (EXT) USB Type-C Adapter
Ports	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), Micro-SD slot, Headphone/Microphone

​ Galaxy Book6 Pro (14-inch)		​ Galaxy Book6 Pro (16-inch)
Dimension*	314.2×220.6×11.6mm	356.9×248.0×11.9mm
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.24 kg	1.59 kg
OS	Windows 11 Home
Display	14.0” Touch AMOLED, Anti-Reflective	16.0” Touch AMOLED, Anti-Reflective
Processor	Intel® Core Ultra X7 / 7 / 5 (Intel® Evo Edition)
NPU	Intel® NPU (up to 50 tops)
Graphic*	Intel® Arc Graphics / Intel® Graphics
	*Specifications may vary depending on model.
Network	Wi-Fi 7, Bluetooth v5.4, 802.11be2x2
Color
Memory	16GB/32GB (LPDDR5X)
Storage	512GB/1TB SSD (PCle), Expansion slot (Galaxy Book6 Pro 16-inch only)
Camera	2MP (1080p FHD)
Microphone/Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®	Internal Dual Array Digital Microphones / Quad speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Haptic touch Trackpad
Battery*	67.18 Wh (Typical)	78.07 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging	65W USB Type-C Adapter
Ports	Thunderbolt4 (2), USB Type-A, HDMI 2.1 port (Supports 8K@60, 5K@120), Headphone/Microphone

​ Galaxy Book6 (14-inch, 16-inch)
Dimension*	313.4×221.1×14.9mm (Non-Touch)	357.1×248.0×16.8mm (Touch) 357.1×248.0×14.9mm (Non-Touch)
	*Accuracy of numbers may vary depending on measurements used.
Weight	1.48 kg	1.85 kg (Touch) / 1.75 kg(Non-Touch)
OS	Windows 11 Home
Display	14.0-inch IPS Anti-Glare, WUXGA (1,920×1,200), 350nits	16.0-inch IPS Touch, WUXGA (1,920×1,200), 350nits 16.0-inch IPS Anti-Glare,WUXGA (1,920 x 1,200), 350nits
Processor	Intel® Core Ultra 7 / 5
NPU	Intel® NPU (up to 49 tops)
Graphic	Intel® Graphics
Network*	Wi-Fi 6E, Bluetooth v5.4, 802.11 ax 2×2
	*Actual speed may vary depending on market, carrier, and user environment. Wi-Fi 6E availability may vary due to OS version, market, location, network conditions, and other factors. Wi-Fi 6E wireless network routers required and sold separately.
Colour
Memory	16GB/32GB (LPDDR5X)
Storage	512GB/1TB SSD (PCle), Expansion Slot (14-inch, 2230 only)
Camera	2MP
Microphone / Speaker	Internal Dual Array Digital Microphones / Stereo speaker, Dolby Atmos®
Keyboard	Two tone Pro keyboard (Backlit keyboard)
Trackpad	Click Pad
Battery*	61.2 Wh (Typical)
	*Typical value of battery capacity tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging	45W USB Type-C Adapter
Ports	USB Type-C (2), USB Type-A (2), HDMI, microSD, RJ45, S-Lock, Headphone/Microphone

Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to last. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratization by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organizing plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver brighter, clearer visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a faster shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimization to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14], combining upgraded CPU, GPU and NPU to deliver improved performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 reaches up to 60% in around 30 minutes for a quick boost before heading out, while a 13% larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display with Vision Booster on both models ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are rated IP68[18] for water and dust resistance, adding durability in real-world environments and offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides a fortified layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based, tamper-resistant security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, which are intelligent notifications that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Availability

Galaxy A57 5G will be offered in Awesome Navy, Awesome Icyblue and Awesome Lilac,[21] while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, and Awesome Graygreen.[22] For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ device needs, including tailored benefits that protect the devices’ value.[23]

Specification Table

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognize up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognized, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[18] Galaxy A57 5G and A37 5G are rated as IP68. Based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Color and model availability may vary depending on country, region or carrier.

[23] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

[24] Display received Eye Care Certification by SGS based on its ability to reduce the harmful effects of blue light.

[25] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy Forever in India, introducing a new ownership model to make its flagship smartphones more accessible.

Designed to address the growing interest in the premium smartphone segment, the programme promises customers a 50% upfront discount against assured buyback after one year with a no-questions-asked-return policy powered by Samsung Care+.

This enables customers to own a Galaxy S26 Ultra or Galaxy S26 Plus for a year by paying only half of the device cost in 12 no-cost EMIs via Credit Card or Samsung Finance+. Samsung Finance+ is designed to drive financial inclusion so that consumers can avail easy credit with minimal documentation and quick loan approvals.

After one year, customers who opted in through the Credit Card payment mode can return and get 50% assured buyback directly, or retain and pay the balance 50% through additional 12 no-cost EMIs.

Customers who opted for Samsung Finance+ just simply need to return and upgrade to the next Galaxy flagship smartphone. To retain the device, customers would be required to pay the balance 50% in the 13^th month.

Galaxy Forever also includes Samsung Care+ (offering Accidental and Liquid Damage Protection with zero deductibles) worth INR 13,999 for 13 months, ensuring device protection and no-questions-asked-return promise from day one.

Galaxy Forever – Key details 

• Eligible Devices: Galaxy S26 Ultra and Galaxy S26 Plus
• Programme Fee: INR 749.92/month for one year
• Assured Buyback: Get a 50% upfront discount with our no-questions-asked return promise
• Spread the Cost: Pay the balance 50% of the price in 12 no-cost EMIs with Credit Card
• Peace of Mind: Get Rs. 13,999 worth Samsung Care+ Accidental & Liquid Damage cover with zero deductibles for 13 months
• Flexibility: Return, retain or upgrade after 12 months
• Availability: Samsung.com and 1,500+ Samsung Experience Stores across India

Payment Methods

• Samsung Finance+ (applicable on Samsung.com and in Samsung Experience Stores)
• Credit Card – No-cost EMI (only applicable on Samsung.com)

“With Galaxy Forever, we are introducing a customer-first ownership model that makes our flagship Galaxy S26 Ultra and Galaxy S26 Plus more accessible to Indian consumers. The programme has been designed based on the insight that consumers want to own the latest technology while enjoying a hassle-free option to upgrade year after year. Galaxy Forever reflects our commitment to innovation—not only in technology but also in how users own and upgrade to the latest Galaxy devices,” said Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing, Samsung India.

Giving Consumers the Power of Choice

Samsung has partnered with Servify and DMI Finance for seamless upgrades, returns, and automated settlement. Galaxy Forever is available on Samsung.com and across 1,500+ Samsung Experience Stores nationwide.

Empowering Corporates and Students

Samsung has also extended Galaxy Forever to select corporate employees and students. Eligible users can access these exclusive ownership benefits through the Samsung Corporate+ and Student+ online stores, ensuring that India’s workforce and youth can stay at the cutting edge of the Galaxy ecosystem.

Samsung, India’s largest consumer electronics brand, today announced the launch of Galaxy M17e 5G. The smartphone will be available for sale on Samsung.com, Amazon, and select retail outlets starting March 20 at a starting price of INR 13999.

The Galaxy M series is among Samsung’s most popular smartphone line-ups, and the Galaxy M17e 5G builds on this legacy. It delivers reliable performance and everyday usability across key smartphone features—a smooth display, long-lasting battery, efficient performance, capable cameras, and intelligent software—to meet the dynamic needs of young Indian consumers.

“The Galaxy M17e 5G delivers innovations and experiences that matter most to the Gen Z. These value-conscious young users demand devices with extended battery life, smooth app performance, high-quality photography, and intelligent features that enhance productivity,” said Akshay S Rao, Director, MX Business, Samsung India. “With a high-refresh-rate display, a bigger battery, a power-efficient 5G processor, a 50MP camera system, integrated AI tools, and long-term software support, the Galaxy M17e 5G ensures a dependable smartphone experience that this generation seeks.”

Galaxy M17e 5G sports a 6.7-inch screen with a 120Hz refresh rate, ensuring every scroll, swipe, and tap feels effortlessly smooth. Whether you are streaming your favourite OTT content or browsing social media, the display renders visuals with accurate colours and sharp clarity. Available in Vibe Violet and Blitz Blue, the Galaxy M17e 5G blends sleek aesthetics with functional design. Its durable Glass Fibre Reinforced Polymer (GFRP) back and robust build, rated against dust and water ingress, make it a reliable companion for young users with an active lifestyle, while its ergonomic 8.2mm slim profile ensures a comfortable in-hand feel.

Galaxy M17e 5G comes with robust 6000mAh battery to keep up with your lifestyle. From extended casual gaming sessions to binge-watching marathons and long video calls, it powers through the entire day for uninterrupted productivity and entertainment. Optimised by One UI 8, the Galaxy M17e 5G intelligently manages power consumption, ensuring your device lasts longer through the day.

The Galaxy M17e 5G is engineered for seamless multitasking and stable performance, thanks to its MediaTek Dimensity 6300 5G processor. Whether streaming, gaming, or navigating through apps, the integrated ARM Mali-G57 GPU ensures smooth multimedia playback without compromising battery life.

You can capture every moment perfectly with the 50MP main camera, which is capable of vibrant and crisp photos in any lighting condition. Paired with a depth camera, it creates stunning portraits with professional-grade focus. The 8MP front camera ensures sharp selfies for your social media and clear video calls for work or connecting with family.

Powered by Samsung’s One UI 8.0 on Android 16, the Galaxy M17e 5G simplifies everyday interactions. With features like Large Folders for better app organisation and the Now Bar for real-time updates, multitasking has never been easier. Integrated Google Gemini AI and Circle to Search bring intelligent capabilities to your fingertips, from text generation to planning assistance.

Samsung understands that your security is paramount in the AI era. Galaxy M17e 5G is equipped with advance features like the Auto Blocker and Samsung Knox Vault, so that your sensitive information remains protected. With six generations of OS upgrades and six years of security updates, your device evolves with your needs. Backed by one of India’s largest service networks—over 3300 service touchpoints—the Galaxy M17e 5G ensures you are always close to support if you need it.

Pricing

Galaxy M17e 5G will be available starting at INR 13999 for its 4/128GB variant and INR 15499 for its 6/128 GB variant.

With Maintenance Mode, Samsung ensures that customers never have to worry about their data security when visiting a service centre. The feature creates a secure environment on Galaxy devices that restricts access to personal information during repairs, allowing technicians to test the device without seeing or accessing user data.

A Secure Environment for Repairs

Maintenance Mode temporarily isolates personal data on the device, ensuring that sensitive information — such as photos, messages, contacts and files — remains completely hidden while the phone is being serviced.

Once the device is placed in Maintenance Mode, technicians can only access essential system functions needed to diagnose and repair the device. Personal apps, accounts and data remain locked and invisible.

When the repair is complete, users can simply exit Maintenance Mode and their device returns to normal — with all their data exactly as it was.

Designed for Privacy in a Data-Sensitive World

At a time when digital privacy concerns are growing worldwide, Samsung continues to place customer trust and security at the heart of its innovation.

Maintenance Mode is part of Samsung’s broader effort to build privacy-first experiences across its Galaxy ecosystem, ensuring that users feel confident and in control of their data at every stage of the device lifecycle — even during repairs.

By enabling this feature, Samsung empowers customers to take charge of their personal information without compromising on service convenience.

Creating Awareness Across India

To ensure more customers are aware of this feature, Samsung is also rolling out dedicated awareness initiatives across service centres in India.

Desk standees and wobblers are being deployed across service centres nationwide, helping walk-in customers learn how Maintenance Mode works and why it matters.

These in-store touchpoints guide customers on how to activate the feature before submitting their devices for repair, making privacy protection simple and accessible.

How to Enable Maintenance Mode

Activating Maintenance Mode on a Galaxy device is quick and easy:

Go to Settings
Tap Battery and device care
Select Maintenance Mode
Tap Turn On and restart the device

Once activated, the device restarts in Maintenance Mode, ensuring personal data remains secure throughout the repair process.

Putting Customers First

For Samsung, protecting customer data is not just a feature — it is a responsibility. With innovations like Maintenance Mode and continued awareness efforts across its service network, Samsung aims to make device servicing safer, more transparent and more reassuring for customers.

Because when it comes to your Galaxy device, your data should always remain yours.

Watch this video to learn how to enable Maintenance Mode.

To mark World Sleep Day 2026, a global study of Samsung Health users[2] is shedding new light on the true extent of sleep apnea and the disruptive impact it has on sleep. Aligned with this year’s World Sleep Day theme, “Sleep Well, Live Better,” Samsung Electronics is turning the invisible signs of the condition into actionable insights through the Galaxy Watch series, helping those affected improve their sleep habits and overall health.

How Does Sleep Apnea Impact Sleep?

The report found that 23% of study participants were at risk of sleep apnea.

“The microarousals and awakenings that follow breathing pauses fragment your sleep,” said behavioral sleep scientist Dr. Vanessa Hill. “Those occurrences can prevent the brain from staying in the rapid eye movement (REM) and deep sleep stages necessary for cognitive and physical restoration.”

The report showed these constant disruptions take a direct toll on sleep duration and quality, leading to:

• Reduced REM Sleep: Participants with moderate to severe sleep apnea indicators detected by Galaxy Watch got around four minutes less REM sleep, the phase where the brain processes emotions, consolidates memories and cements learning. Without enough of it, people can experience mood instability and memory problems, impacting performance at work and overall well-being.
• Less Deep Sleep: Sleep apnea also robs sufferers of deep sleep — approximately eight minutes less per night on average. This is the body’s critical physical restoration phase, where growth hormone is released, muscles are repaired and the immune system is activated. Losing deep sleep may leave people feeling physically exhausted, experiencing slower recovery times and getting sick more often.
• Frequent Nightly Awakenings: Participants with signs of sleep apnea also woke up more regularly during the night and stayed awake around four minutes longer. These interruptions derail the sleep cycle, locking people into lighter, less restorative stages and making next-day exhaustion inevitable, no matter how long they slept.
• Shorter Sleep Duration: Overall, people with a higher likelihood of sleep apnea averaged around 12 minutes less sleep. While this loss may seem minor, it can significantly impact sleep quality as sleep cycles become fragmented throughout the night.

Why It Matters: “Even a small loss in sleep duration is compounded by a larger loss of sleep quality,” said Dr. Hill. “This can be the difference between simply being ‘in bed’ and getting restorative rest, which could be why people feel so tired the next day.”

Dr. Hill also advocates a multidimensional approach to sleep health. “Sleep apnea affects many dimensions of sleep — duration, quality, sleep efficiency and even daytime fatigue,” she added. “Together, they help determine our health and functioning.”

With sleep apnea shown to impact multiple aspects of sleep and lead to other health complications, detection is an essential first step in the fight against the condition.

How Does Galaxy Watch Help Detect Signs of Moderate to Severe Sleep Apnea?

For years, sleep apnea has been difficult to detect due to the need for inconvenient hospital tests. However, Samsung offers at-home detection with a first-of-its-kind Sleep Apnea[3] feature on Galaxy Watch.

• How It Works: Users simply track their sleep with a compatible Galaxy Watch[4] for more than four hours on two nights within a ten-day period. Available through the Samsung Health Monitor app, the Sleep Apnea feature enables users to proactively spot signs of the condition. Initially launched in Korea, the feature has since received De Novo authorization from the U.S. Food and Drug Administration (FDA) and is now available in 78 markets[5] worldwide and counting.
• The Technology: Leveraging Galaxy Watch’s BioActive Sensor, the feature tracks blood oxygen levels to determine when the user stops breathing (apnea) or experiences shallow breathing (hypopnea). Based on this data, the feature estimates the user’s Apnea-Hypopnea Index (AHI), which indicates the severity of obstructive sleep apnea (OSA).
• From Awareness to Action: By detecting signs of sleep apnea early, the feature provides the data needed for an informed consultation with a medical professional. In addition to tackling sleep apnea, Galaxy Watch can help users build habits for better holistic sleep health. Features include the Sleep Coaching program for detailed analysis and tips on how to improve sleep quality and Bedtime Guidance,[6] which recommends optimal bedtimes to ensure consistent sleep.

“For years, the inconvenience of an in-lab clinical sleep study has been a barrier to diagnosing sleep apnea,” said Dr. Hill. “Wearable technology such as Galaxy Watch is a breakthrough because it democratizes that first step, allowing people to gather meaningful data from their own beds and providing a starting point for a conversation with a healthcare professional.”

Take Control of the Night

A good night’s sleep is the first step toward a healthier, more energized life, and Samsung is here to help guide users. Samsung’s ecosystem offers end-to-end care, from detecting signs of sleep apnea on Galaxy Watch to providing suggestions to seek professional adviceto connecting you with professional advice through our health network.

Looking ahead, Samsung is constantly innovating and improving the Sleep Apnea feature to make it even more powerful with sharper insights. Prioritizing rest today can help unlock a healthier tomorrow.

[1] “Obstructive Sleep Apnea National Indicator Report,” American Academy of Sleep Medicine (2023)

[2] Samsung Health users from the U.S., Korea, Brazil, Canada, Mexico, Russia, Chile, South Africa and the Philippines participated in the study from January to June 2025.

[3] The Sleep Apnea feature is an over-the-counter (OTC), software-only, mobile medical application operating on a compatible Samsung Galaxy Watch and Galaxy smartphone. It is intended for on-demand use. Users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. The data provided by this device is also not intended to assist clinicians in diagnosing sleep disorders. For users over the age of 22 who have not been diagnosed with sleep apnea, the feature monitors for signs of moderate to severe obstructive sleep apnea (OSA).

[4] Availability may vary by market, carrier, model or paired smartphone. Available on the Galaxy Watch4 series and later models. The Galaxy Watch requires the Wear OS 5.0 version or later and must be paired with a Samsung Galaxy smartphone with Android 12.0 or later.

[5] Supported markets include Australia, Austria, Azerbaijan, Bahrain, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, Christmas Island, Cocos (Keeling) Islands, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Faroe Islands, Finland, France, Georgia, Germany, Greece, Guatemala, Hong Kong, Hungary, Iceland, Iraq, Ireland, Israel, Italy, Jordan, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mauritius, Mayotte, Mexico, Netherlands, Nicaragua, Norfolk Island, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Réunion, Slovakia, Slovenia, South Africa, Singapore, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Venezuela, Vietnam and Yemen.

[6] Bedtime Guidance is available on Android phone (Android 11 and above) and requires the Samsung Health app (v6.30.2 or later). Bedtime Guidance is based on three days of sleep analysis of the user’s circadian rhythm and sleep pressure. Intended for general wellness and fitness purposes only. The measurements are for personal reference only. Not intended for use in the detection, diagnosis or treatment of any medical condition or sleep disorder. Please consult a medical professional for advice.

Launched on the Samsung Members platform, the initiative invited users to share their personal Holi stories and photographs around a simple yet powerful idea — “Every colour tells a story. What’s yours?”

And the response was nothing short of colourful.

From playful gulal-filled moments with friends to heartfelt celebrations with family, Samsung Members from across India filled the platform with vivid snapshots of their festivities. Each image captured a different shade of the festival — joy, nostalgia, laughter, friendship and togetherness.

More than just a photo-sharing campaign, #MyHoliStory became a lively community celebration. Members didn’t just post their stories — they interacted with each other, exchanging festive wishes, commenting on posts and celebrating the diversity of Holi traditions across the country.

The Samsung Members community represents a passionate group of users who love exploring technology, sharing ideas and engaging with fellow Samsung enthusiasts. They are curious, creative and constantly looking for new ways to connect through the world of innovation.

Spread across cities, towns and cultures, the community reflects the vibrant energy of India itself — young, expressive and full of creative spirit, united by their shared connection with the Samsung ecosystem. As Samsung celebrates 30 years in India, the Samsung Members community continues to be a powerful reminder of the people and stories that have grown with the brand.

For those unfamiliar with the platform, becoming part of the community is simple. Users can download the Samsung Members app, log in with their Samsung account and instantly become part of a thriving network of Samsung users who share tips, experiences, stories and feedback about Samsung products and technology.

Through initiatives like #MyHoliStory, Samsung Members continues to grow not just as a platform for product insights and support, but also as a space where technology meets human stories.

Because sometimes, the best stories are told not through words — but through colours.

Here are some vibrant moments from the Samsung Members community celebrating Holi across India.

Glowing embers from the Holika Dahan symbolize the triumph of good over evil.  (Image: AshoOK)

Hands painted in bright hues capture the spirit of togetherness. (Image: Nishu14)

Bowls filled with vibrant gulal set the stage for a colourful Holi celebration.  (Image: Pappathi)

A burst of colour fills the air as a Samsung Member celebrates Holi in full festive spirit.  (Image: VagdaveOm)

Colours come alive in an artistic Holi portrait capturing the magic and vibrancy of the festival.  (Image: VagdaveOm)

A sea of colours and cheering crowds reflect the high-energy celebrations of Holi.  (Image: Ti_22_Shridhar)

Samsung, India’s largest consumer electronics brand, today announced early deliveries of its most advanced AI-driven smartphone line, Galaxy S26 series for customers who pre-booked the devices in India.

Galaxy S26 series – which includes the S26 Ultra, S26+ and S26 – introduces the world’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences along with agentic AI that silently handles routine tasks so users can focus on what truly matters.

Powered by the Qualcomm Snapdragon 8 Elite Gen 5 platform, Galaxy S26 Ultra promise major gains in CPU, GPU and NPU performance in a slim 7.9mm design, with Super-Fast Charging 3.0, reaching up to 75% charge in just 30 minutes.

Galaxy S26 Ultra introduces significant camera enhancements, including wider apertures for improved low-light photography and enhanced Nightography Video for vibrant, clear footage in dim conditions. Its upgraded Super Steady technology ensures stable framing during video capture. Its AI ISP improvements extend to the selfie camera, delivering natural skin tones and finer details in mixed lighting. Notably, the device is the first Galaxy to support the Advanced Professional Video (APV) standard for efficient compression of high-quality video.

The series upgrades AI editing tools, adds real-time features such as Now Brief and enhanced Circle to Search, and deepens integration with agents like Bixby, Gemini and Perplexity. Security remains central, with Private Album, Knox Matrix protection, seven generations of OS upgrades and seven years of security updates.

The Galaxy S26 series is currently available for pre-order at all major online and mainline retail outlets in India until March 10, 2026. Galaxy S26 Ultra starts at INR 139999, while Galaxy S26+ starts at INR 119999. The most affordable S26 base variant starts at INR 87999.

All three models feature a unified design language, with shared colour options: Cobalt Violet, White, Black and Sky Blue.

Samsung Electronics today announced that Galaxy S26 Ultra won Best in Show at the Global Mobile Awards (GLOMO Awards) during Mobile World Congress (MWC) 2026 held in Barcelona, Spain. The Global Mobile Communications Association (GSMA) holds the GLOMO Awards annually during MWC to recognize outstanding innovations in the mobile industry. The Best in Show category celebrates consumer-focused products that set a benchmark for technology. One of the industry’s highest honors, Best in Show devices are known as the “gold standard” across the digital landscape as judged by more than 200 world-leading independent analysts, journalists and industry veterans.

Samsung Galaxy S26 Ultra: Best in Show

At the March 4 awards ceremony, Galaxy S26 Ultra won Best in Show for its seamless blend of advanced hardware and intuitive, proactive One UI 8.5 software. Galaxy AI delivers adaptive, context-aware intelligence that simplifies everyday tasks while safeguarding security and privacy. Together, these advancements bring to life the most intuitive mobile AI designed to anticipate users’ needs.

Galaxy S26 Ultra also introduced the world’s first built-in Privacy Display, a breakthrough in display engineering, that gives users a more private but vibrant viewing experience. Inside, a customized chipset powers faster Galaxy AI, setting a new standard for effortless mobile experiences on Galaxy S26 Ultra.

“This year’s competition was exceptionally strong,” said Shaun Collins, Chair of the Judges for MWC Best in Show 2026. “We look for technology that is not only innovative and compelling, but that genuinely moves the industry forward. The Samsung Galaxy S26 Ultra stood out for pushing the boundaries of mobile technology while delivering meaningful, real-world impact. In particular, its privacy innovation addresses one of the most important needs of today’s digital lifestyle — security, personal space and trust.”

The MWC Best in Show judging panel said that among more than 3,000 exhibitors, the Galaxy S26 Ultra stood out for making forward-looking innovation possible now. “While many technologies showcased at MWC highlight the future,” the panel said, “this is a product consumers can experience today.”

“We are honored that the Galaxy S26 Ultra has been recognized as ‘Best in Show’ at this year’s GLOMO Awards,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “The Galaxy S26 Ultra is an agentic AI phone that signifies Samsung’s ongoing commitment to push our industry forward, and this distinction is especially meaningful given the extraordinary innovation showcased at MWC.”

For more information about the Galaxy S26 Ultra, please visit: Samsung Newsroom India and Samsung.com.

Meet your built-in privacy screen, only on Galaxy S26 Ultra. Privacy Display will allow you to protect your private information by hiding your full screen from other people’s view. Or, you can choose what you want to hide such as certain apps, or incoming notifications.

Now you can simply choose what and when to share with Privacy Display.

What is Privacy Display, and how does it work?

Privacy Display is a built-in privacy screen that uses innovative technology to protect your device’s display from prying eyes in public places. When activated, the screen’s pixels move dynamically to keep the display visible when you look at it straight on, but then appear dimmed when seen from the side by the people around you. You can have the full screen hidden from view, or choose the custom settings instead, and set Privacy Display to activate only for notifications or certain apps.

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