Samsung celebrated Nanum Day this year with a heartwarming and interactive initiative — the “Make a Wish Come True” Donation Drive — bringing joy, creativity, and inspiration to the workplace. As part of the celebration, 51 children, aged 6 to 13, spent a memorable day at Samsung’s Gurugram office, sharing their dreams, creating art, and interacting with employees.  “Nanum” means “sharing” in Korean, reflecting the value of giving that defines this initiative.

The highlight of the event was the children’s creation of 100 handmade ‘Wish Cards’, each reflecting a personal dream — from becoming a doctor or teacher to owning a cricket bat or learning something new. These colourful and heartfelt cards were displayed in the office and placed next to the Nanum Kiosk, inviting employees to pick a card and contribute to making a child’s wish come true.

Employees were encouraged to participate by visiting the kiosk on 13 and 14 November 2025, choosing a Wish Card to contribute toward fulfilling that child’s wish. Each contribution symbolised a simple but meaningful act of sharing.’

Celebrate the spirit of sharing

To support their learning journey, Samsung also presented the visiting children with School Ready Kits, packed with essential stationery and supplies. Children later shared their reflections on the experience, expressing their excitement about visiting Samsung, making art, and seeing employees choose and support their dreams.

A special moment of the day was the interaction between the children and SP Chun, Corporate Vice President, Samsung Southwest Asia. Addressing the young visitors with warmth and encouragement, he said: “You are all superstars! There is magic inside each one of you. You can become anything you want — a doctor, teacher, engineer, cricketer or even a YouTuber! The secret is simple: study with your heart. If you work hard, your dreams will come true.”

“When you grow, India grows. At Samsung, we always want you to learn, stay happy and keep smiling. Your dreams are our dreams.”

His message left the children inspired and energized, reinforcing the importance of learning, dreaming big, and believing in themselves.

Through the “Make a Wish Come True” Donation Drive, Samsung employees came together to create an atmosphere of hope and generosity, making Nanum Day a meaningful celebration of sharing.

By contributing to a child’s wish, employees not only supported their dreams but also embraced the spirit of Nanum — giving joy and inspiring the next generation.

Maike Cruse, recently appointed as the Director of Art Basel, Basel, brings a unique blend of artistic passion and strategic insight to the table. She has extensive art fair experience, having previously led the Gallery Weekend Berlin, Art Berlin (2016-2019) and Art Berlin Contemporary (2012-2016). Having worked as Communications Manager for Art Basel from 2008 to 2011, Cruse is well acquainted with the fair and the city of Basel’s cultural landscape.

In her new role, Cruse oversees the fair’s operations and cultivates a vibrant network of relationships with the world’s leading galleries, collectors and artists, ensuring Basel remains a critical hub for the global art scene. Samsung Newsroom spoke with Cruse about the history of Art Basel and its ambitious future ahead of The Frame’s debut at the fair.

▲ Maike Cruse, Director of Art Basel, Basel

Leadership and Vision at Art Basel

Q: What are your key responsibilities at Art Basel and what motivated you to take on the role of director in Basel?

As Director of Art Basel in Basel, I am leading our flagship fair, overseeing the Basel-based team and working closely with the fair’s network of galleries, collectors and artists as well as nurturing strong relationships with the city’s leading museums, institutions and cultural partners. I’m also collaborating closely together with the Directors of our other three fairs in Paris, Hong Kong and Miami Beach.

When I rejoined as Director of Art Basel in Basel last July, I was thrilled by the opportunity to work with an exceptional, international team. Over the nearly past 20 years, I attended every Art Basel show and maintained an ongoing dialogue with the fair in my previous position as Director of Gallery Weekend Berlin. I am honored to lead this premier event in the vibrant art and culture hub of Basel and look forward to guiding its next chapter.

Q: Could you share how you appreciate art in your daily life, both through your job and outside work?

One great advantage of my job is that I am constantly surrounded by art – something I truly appreciate. Art continually inspires me, and I’m always seeking to discover new artists and projects. I am especially looking forward to all the discoveries I will make at this year’s fair in Basel, where over 250 galleries from 40 countries will once again showcase works of the highest quality.

Q: Art Basel is such a pivotal event for artists and enthusiasts. Can you tell us a bit about the show and its significance? 

Art Basel, established in 1970 by gallerists from Basel, has evolved into the pinnacle of Modern and contemporary art exhibitions worldwide. Our engagement has expanded beyond art fairs through new digital platforms and initiatives like The Art Basel and UBS Global Art Market Report, reflecting our commitment to innovation and the global art community.

 “I would advise our visitors to explore The Frame in Art Mode and observe the distinctions among various techniques and textures displayed on the screen.”

Art Basel X The Frame: Offering New Ways of Accessing Artworks

Q: How do you feel about The Frame becoming the first official visual display for Art Basel in Basel? 

In my view, the digital domain has the potential to enrich the tangible experience of art within our fairs. As fair organizers, our aim is to deliver the best possible fair experience for our international community of galleries, partners, visitors and collectors. This not only entails a rigorous selection process to ensure that the artworks meet our quality standards but also our commitment to integrating new technologies and services into our show.

I am thrilled about this partnership and look forward to the first edition of Art Basel in Basel with The Frame as the official visual display. In addition to its ability to serve as a digital canvas, showcasing artworks from renowned artists and museum collections, The Frame accurately displays vivid color. The Frame’s minimal light reflection is a big bonus as well, ensuring a realistic and immersive presentation of art’s beauty.

I am confident that our partnership with Samsung The Frame will elevate the show experience for our diverse audiences. The technology is remarkable, offering different perspectives on artworks and introducing new methods of displaying information, thereby improving wayfinding and minimizing paper consumption.

▲ Samsung The Frame became the first official visual display for Art Basel in Basel 2024.

Q: Can you tell us about the The Frame Lounge? What can visitors expect from visiting the lounge?

I am excited to see the lounge setup myself. It will feature The Frame in action amidst our bustling show floor. Especially the ‘Find The Frame’ section will be interesting – I’m curious to see how visitors react to this concept¹ where original pieces of art and The Frame will be installed together. The Samsung lounge presenting the frame is to create an open space for exchange, experience and enjoyment, bringing new perspectives to today’s technological innovations.

I would advise our visitors to explore The Frame in Art Mode and observe the distinctions among various techniques and textures displayed on the screen. The thematic selections on display in The Frame Lounge will enable visitors to dive into different scenarios of displaying art with Samsung The Frame. Of course, it is a great opportunity to experience classic Masterworks, but what is interesting to me too is that you can discover so many talented upcoming artists.

“The growing intersection of technology and art is an interesting topic that is also widely discussed in the artworld now.”

Expanding Creative Boundaries in the Digital World

Q: How do you perceive technology’s impact on art, and what future trends do you foresee in this evolving field?

Technology already has a profound impact on art and the art world. For example, technology has made art more accessible to a wider audience through various channels, such as the Samsung Art Store. Viewers can experience art in immersive ways, allowing them to interact and engage with it.

Technology will continue to shape the ways the art world sees, presents and engages with art. Digital innovations have changed the way artists create art, as they increasingly use technology as a medium for their practice, incorporating software or even artificial intelligence. That’s what I love about art – it constantly evolves, with artists experimenting, tapping into new industries and pushing boundaries.

The growing intersection of technology and art is an interesting topic that is also widely discussed in the art world now. As part of this year’s Art Basel in Basel Conversations program, we will host a panel between Ben Davis, National Art Critic Artnet News, New York and artist Cécile B. Evans to discuss the matter, taking place on Wednesday, June 12, at the Auditorium in Hall 1.0 with free admission to the public.

Q: Looking ahead, what do you expect from The Frame and Samsung Art Store?

I believe that technological initiatives have the potential to foster cultural exchange and inspire art enthusiasts worldwide. Through The Frame, Samsung has already established partnerships with renowned museums and cultural institutions, but also artists, thereby building bridges between various forms of artistic practices and mediums. I think collaboration with a diverse range of artists and art professionals is key to further establishing technological initiatives in the art industry.

Unique Features and Programs at Art Basel in Basel

Q: What are the distinctive features of Art Basel in Switzerland compared to Hong Kong, Paris and Miami Beach?

Each of our shows is closely tied to its host city and region, creating distinct, localized experiences. Art Basel in Basel is our largest fair, featuring 285 galleries and an extensive public program. Paris has a strong French influence, Hong Kong showcases 50% Asian galleries and Miami Beach has a significant portion of the galleries coming from North and South America. These fairs complement each other, expanding our international network.

▲ A street view of Basel, Switzerland during Art Basel in Basel 2023

▲ Visitors take in the world’s latest and greatest works at Art Basel in Basel 2023.

Q: What unique aspects set Art Basel in Basel apart from other art fairs?

Our fair in Basel is our flagship fair, the mothership – it is where galleries showcase their finest works, thanks to the very precise selection process of the selection committee. Basel remains a beloved and important city for arts and culture. It offers first-class exhibitions and unique museums and institutions, which leads to an intense and concentrated art experience. It has one of the oldest art museums in the world, the Kunstmuseum, as well as leading private foundations, notably the Fondation Beyeler and the pathbreaking Schaulager. The city’s intimate setting also allows for a close and immersive experience of the fair and all the cultural programming surrounding it.

Q: Do you have any specific programs or content you would recommend for visitors?

Our aim is to address a diverse audience, which is why we offer a generous public program besides our main fair. Our Parcours sector and the Merian are free to the public and very close to the fairground. Curated for the first time by Stefanie Hessler, Director of Swiss Institute (SI) in New York, Parcours will unfold along Clarastrasse up to the Middle Bridge, connecting the Messeplatz with the Rhine. Hessler’s concept for Parcours is a curated exhibition that meanders through empty stores and operational shops, a hotel, a restaurant, a brewery and other quotidian spaces on Basel’s Clarastrasse. Our Conversations program is celebrating its 20-year anniversary this year and will again bring together thought leaders across the art world to discuss the current issues of our time.

Besides our show program, the local institutions host exhibitions that cannot be missed, such as the Summer Show at the Fondation Beyeler or the special exhibition of 100 years of Pan-African art in the Kunstmuseum. This is one of the unique features of Basel – you find first-class exhibitions and cultural events across the city within walking distance or at most a tram ride away.

This year, Art Basel in Basel will run from June 13 to 16 at Messe Basel. Visitors are invited to explore the latest masterpieces from around the world, as well as remarkable works of Modern and contemporary art at Samsung The Frame Lounge, as industry tastemakers share their ideas.

¹ Visitors can experience the challenge of distinguishing between original art pieces and The Frame. Thanks to The Frame’s Matte Display and artful color expressions, visitors can appreciate the details of the artwork. While artworks in the real frame stay still, the artworks on The Frame changes, and visitors will be able to notice it’s a TV.

– Erin Hanson, painter

Erin Hanson’s artistic journey is as vivid as the landscapes she paints. Drawing from the dramatic hues of Red Rock Canyon in Nevada and the Pacific coast, Hanson uses bold colors and textured brushstrokes in her signature style of “Open Impressionism.”

Through Samsung’s long-standing partnership with Saatchi Art, customers can access her unique works and access her colorful world on Samsung Art Store. Samsung Newsroom sat down with Hanson to discuss the scenery that inspires her and hear how technology is blurring boundaries in the art world by merging the physical with the digital.

▲ Erin Hanson

Letting Creativity Bloom

Q: Tell us a bit about your artistic journey. When did you begin painting?

For as long as I can remember, I’ve always wanted to be an artist. I started with oil paintings when I was 8 years old and explored other mediums — but I was always drawn back to oils since that’s what the masters painted in. When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.

Q: Please tell us more about Open Impressionism.

People kept telling me that my paintings were distinctive and instantly recognizable, so I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I call my style “open” because my inspiration comes from open-air landscapes. I use the impasto technique and keep my impressionistic paintings highly textured without smearing or blending colors. Through decisive brushstrokes, I let the underpainting peek out to give my works the appearance of stained glass or a mosaic.

▲ Dawning Saguaro (2021)

Q: Your paintings often feature stunning natural landscapes. What are your favorite locations? How have they influenced your creative process?

My first muses were the rocky landscapes of Nevada and southern Utah — the saturated colors of the scenic desert gave me endless subject matter whenever I went rock climbing at Red Rock Canyon. I’ve now explored many national parks and monuments including Zion, Bryce Canyon, Arches, Monument Valley, the Grand Canyon and Canyon de Chelly.

When I moved back to California, I started exploring Carmel and Mendocino on the Pacific coast. I fell in love with painting the vineyards, oak trees and rolling hills of California’s wine country. Yosemite and Lake Tahoe always draw me in with their dramatic colors and seasons.

“When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.”

Framing Nature’s Beauty

Q: Your painting “Coastal Poppies II” is a favorite among users of The Frame. How did you translate this captivating piece for a digital platform?

“Coastal Poppies II” is inspired by one of my favorite coastal views in California, near Heart Castle and Big Sur. The painting brings me back to a time when the poppies were in full bloom, and I was standing alongside Highway 1 on the edge of the Pacific Coast — looking down into the rich aquamarine water with the salty ocean air blowing into my face. The contrast in colors and textures was so breathtaking that I completed four paintings in this series. The most recent was “Coastal Poppies IV” in 2022.

▲ Coastal Poppies II (2020)

“I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I’ve [now] painted more than 3,000 oil pieces in [this] style”

Q: Can you share how you feel about your work being displayed on The Frame?

I like The Frame because the art is displayed on a wall, right where a real painting would hang. My fans and collectors can experience the brushstrokes and rhythms of texture within the painting which can be difficult to see on smaller displays.

I am also amazed at how well the Frame recreates the vibrant colors of my artwork. My impressionist paintings are all about color, and I love how the Frame captures the colors so accurately!

*Editor’s note: In 2024, The Frame became the first in the industry to earn the Pantone® Validated ArtfulColor certification. The Matte Display also minimizes light reflection to help viewers admire art under overhead room lights or even daylight.

Q: Out of all your pieces that users can display on The Frame, which are your top three picks?

My favorites are “Coastal Poppies II,” “Apple Blossoms” and “Cherry Blossoms.”

▲ Apple Blossoms (2023)

“Apple Blossoms” was inspired by a 30-year-old apple tree on my property. Since I moved up to the Willamette Valley in the Oregon wine country, I’ve been attracted to the four seasons in the Northwest.

▲ Cherry Blossom (2023)

“Cherry Blossom” captures a grove of blooming cherry trees near my gallery in McMinnville, Oregon. With pink cherry blossoms against a perfect blue sky, the painting is truly a harbinger of spring.

Q: “Apple Blossoms” will be part of Samsung Art Store’s April curated collection, “Spring in Bloom.” What can users expect?

The “Spring in Bloom” collection will capture everything there is to love about springtime. I live in Oregon, where spring arrives after a long, cold and wet winter. It feels like that moment in “The Wizard of Oz” when the world turns to technicolor — almost like someone flipped a switch one night, and the world is suddenly full of daffodils, mustard fields and flowering plum and cherry trees. I hope users get to experience that same kind of wonder and magic when they see this collection.

“My dream is to create an immersive Erin Hanson experience where people can step right into my paintings [in a digital environment] and be surrounded by moving pictures of my artwork”

Embracing Immersive Art Through Technology

Q: Can you share more about what drew you to work with Saatchi Art, a longtime partner of the Art Store?

Beyond showing its works on The Frame, Saatchi Art is the best online hub for showcasing original artwork. The art collection is well-curated, and there is an amazing variety of styles and mediums. The fact that there is something for everyone makes it a great way for collectors to find new artwork, again and again. I have been selling my work through Saatchi Art for over a decade now. The Saatchi team is always helpful and easy to work with.

Q: Traditional art galleries allow viewers to experience paintings in person and fully appreciate the texture, brushstrokes and scale. How do you think digital formats impact the way people engage with art?

I’ve painted more than 3,000 oil pieces in my Open Impressionism style — and truthfully, I struggled to find ways to share my work with fans and collectors. Although I have several coffee table books and many paper prints, the best way to share my collections is through digital formats.

For digital formats, we typically look for compositions that work well on a long, horizontal layout. To obtain such high-resolution images of my paintings, we use a large scanner in my gallery that takes up the entire room. The scanner photographs the paintings from above using five different light angles, so we can control the amount of shadow that is visible in the final images. This variation gives the illusion of three dimensions, so you can almost reach out and feel the brushstrokes.

In addition, we map my oil paintings to produce high-resolution, three-dimensional textured prints. They’re so lifelike that most people can’t tell the difference between the replica and the original.

My dream is to create an immersive Erin Hanson experience where people can step right into my paintings and be surrounded by moving pictures of my artwork. In a digital environment like this, visitors can appreciate a larger quantity of art than the dozen or so pieces they might see hanging in a gallery or festival setting.

Q: Do you see technology playing an increasingly significant role in the art world? If so, how do you anticipate this trend to unfold in the years to come?

I am sure technical innovators will continue to find new ways to create and share artwork. For example, bigger The Frame TVs would allow art lovers to display even larger works of art on their walls. I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future. A computer may be able to alter and combine different paintings to create a new piece, but the original images were all created by individual artists who viewed the world in their own distinct ways.

Q: Can you tell us about any upcoming projects?

This year, I am traveling to France to follow the footsteps of the impressionists and visit all the famously painted locations in Paris, trailing the Seine to Arles and Le Havre in southern France. I will be visiting the windowsill where Van Gogh sat and painted “Starry Night” and exploring the gardens Monet so famously painted. This has been a dream of mine for several years, and it is finally coming true. Afterward, I plan to create a collection of French-inspired works in homage to the 150th anniversary of the first impressionist exhibition.

The works from this collection, “Reflections of the Seine,” will be released in September. You can read more here: erinhanson.com/Event/ReflectionsoftheSeine.

As a leader in the digital signage market for the last 11 consecutive years,¹ Samsung is leading the way in enabling businesses to achieve transformation in response to major global shifts. The Visual Experience event showcases the latest innovations from Samsung’s visual display business, highlighting the ideal solution for any business in industries.

“Samsung’s Visual Experience Showcase will present how we can continue to empower customers and partners to navigate the world through disruptions and dynamic changes,” said Jong-Hee Han, President of Visual Display Business, Samsung Electronics. “We are excited to bring our full portfolio to life like never before and we look forward to continuing our mission in transforming the way we work and live through visual display technology.”

The experience allows visitors to view and learn more about various solutions across different virtual zones. The centerpiece of Samsung VX is The Wall, a groundbreaking modular LED display that is now available in a wider variety of pixel pitches and specifications. For educational use, Samsung Flip showcases the possibilities of interactive learning. ‘Webex on Flip’, powered by Cisco’s video conference solution, also provides a more effective collaboration solution, enabling a 2-way whiteboard writing experience for users across multiple locations. Visitors can also explore QLED 8K, outdoor, videowalls, and LED signage along with the MagicINFO solution, demonstrating the benefit of Samsung technology for any business setting from retail, corporate to outdoors.

To join the experience and learn more, please visit https://displaysolutions.samsung.com/showcase/virtual-experience/samsung-vx.

¹ Omdia report, “Public Display Market Tracker(2019 4Q)”

I’ve followed this saying over the last 57 days when we were locked inside our homes, with loads of time at hand.

My job requires me to spot interesting stories, shoot stuff and then go through multiple rounds of edits, before I can put it up on my channel.

Now, without the services of a dedicated camera person, I was at a loss through this period, and that is when I decided to turn this adversity into an opportunity. An opportunity to acquire a new skill.

Much to the chagrin of my videographer friend, I decided to don the role of the cameraperson, but the mighty DSLR isn’t easy to navigate. The ISO settings and ‘f’ values look like algebra to me.

That’s when the Galaxy S20+ came to the rescue.

Abhishek Telang: I decided to don the role of a cameraperson

Smartphones are handy, easy to use and you can download plenty of apps which are very helpful for ‘not so talented’ novices like me. And then, to make a good video or a vlog using a smartphone, all you need is a tripod, that’s it.

The smartphone’s features and the dozens of built-in AI tricks take care of everything else. No stress of figuring out the ISO or aperture settings. The auto setting on the camera app takes care of pretty much every other detail. What I loved most about the Galaxy S20+ is the almost magical audio recording.

The phone allows me to shoot videos in 4K resolution, and sometimes even in 8K, giving content creators like me a lot of freedom to experiment.

Through this lockdown, I have created 70 videos for my YouTube Channel, using my Galaxy S20+. The total DSLR videos I have shot so far are 21!

In fact there is one more video that I am already working on, about my latest hobby, of making kulfi at home. When Samsung Newsroom India first spoke to me to write the article, I planned to make a video about how to make kulfi at home in my Samsung refrigerator, but I gave up that idea as it became difficult to procure all the right ingredients to make the perfect kulfi for this summer, with all the right flavours. I promise to come back with my video on my kulfi making attempt soon. And I will use the Galaxy again.

I know my cameraperson friend isn’t going to like this. Sorry buddy, I have found new love, in my ‘cameraphone’. And I just can’t get over it right now.

[Abhishek Telang is a former Tech Editor turned YouTuber who has been covering technology since 2007. He wrote this piece at the request of Samsung Newsroom India]

Once Galaxy S10 users download the update, they’ll notice that their smartphone’s pro-grade camera has become even more powerful. The update expands the camera’s  Night Mode to include support for the front-facing camera as well – offering users more freedom to snap vivid shots after dark. It also introduces enhanced Super steady video stabilization, as well as support for dynamic Galaxy Note10 functions like AR Doodle and Live focus video recording. The former lets users enhance their videos with fun, augmented-reality drawings and messages, while the latter lets them apply bokeh effects (including blur, big circle, color point and glitch) to videos recorded with the front or rear camera.

Whenever Galaxy S10 users capture a memorable clip, the camera’s new, Gallery app-accessible video editor offers all the tools they’ll need to turn it into a share-worthy video. This versatile feature makes it easy to edit videos like a pro, and features simple tools for trimming clips, stitching them together, adjusting playback speed and more. You can even use the function to add subtitles and background music to clips to make your content more unique.

The update also incorporates support for Samsung DeX for PC. Once users download the app from SamsungDeX.com, they’ll be able to launch Samsung DeX on their PC or Mac simply by connecting their Galaxy S10 to their computer via USB cable. Link to Windows support has also been added, which means that Galaxy S10 users will be able to wirelessly connect their phone to their Windows 10 PC and easily view its contents, send and receive messages, and sync recent photos directly from their computer.

Apps that Galaxy S10 users rely on every day, including Samsung Pass and Messages, have also been made more versatile and convenient. Now, Samsung Pass’s setup has been simplified, making it easier for Galaxy S10 users to utilize their device’s advanced biometric technologies to log in to apps and websites quickly and securely. In the Messages app, new icons for adding photos and videos have been positioned to the left of the text window to offer users easy access to the files they need.

As Jiyoung Mun, an engineer at Samsung Electronics’ Mobile R&D Office, explained, the Galaxy S10’s update reflects Samsung’s commitment to offering more users access to exceptional innovations. “At Samsung Electronics, we’re constantly exploring ways to offer Galaxy device users the best possible smartphone experience, and this software update is an extension of that commitment,” said Mun.

¹ Update release date may vary by country and carrier

² Each global market will receive the same features through the update with the exception of the U.S., where features may vary by carrier

It’s almost here! T-minus 12 hours to go until Samsung Electronics’ newest Galaxy device makes its debut at Unpacked 2017 in New York.

Viewers in India may watch a live stream of the event by following the directions below.

Watch via Samsung’s Official Websites

Visit news.samsung.com/in or www.samsung.com/galaxy when the event begins*.

Watch via Facebook

Visit facebook.com/SamsungMobile or facebook.com/SamsungElectronics when the event begins.

Watch via Mobile App

Download and launch the UNPACKED 2017 app (compatible with Android and iOS)*.

Unpacked 2017 will begin streaming on March 29 at 08.30 p.m. (IST).

*360 live streaming is also available at http://www.samsung.com/galaxy and in the UNPACKED 2017 app.