A decade ago, employees at Samsung R&D Institute India-Bangalore (SRI-B) noticed a recurring challenge during visits to government schools in Karnataka. While attendance remained high, many students lacked something fundamental to learning—basic notebooks and stationery.

That observation led to an employee-driven initiative that has since reached more than 2 lakh students across the state. Since 2015, SRI-B has distributed nearly 15 lakh notebooks, with this year’s drive providing 42,819 notebooks to 7,620 students across 195 government schools in Kolar district. More than 100 SRI-B employees volunteered in this year’s initiative, visiting schools to distribute notebooks and interact with students.

“At SRI-B, innovation and education go hand in hand. As engineers and innovators, we understand the transformative power of learning. A notebook may appear simple, but for a child it represents opportunity, confidence and the freedom to dream. Through this initiative, we hope to empower students with the resources they need to write their own success stories and build a brighter future,” said Mohan Rao Goli, Corporate Vice President and Managing Director, Samsung R&D Institute India-Bangalore.

The notebook donation initiative was launched in 2015 after SRI-B employees, during visits to government schools, found that many students attended classes regularly despite lacking basic learning materials such as notebooks and stationery. What began as a small employee-led effort has since grown into one of SRI-B’s longest-running community initiatives.

Over the years, SRI-B has expanded its support for government schools beyond notebooks. The institute has donated tablets, student desks, flipboards, school kits and RO water filters, while also undertaking infrastructure projects including rebuilding a government school in Kembodi, repainting school buildings and, most recently, refurbishing the Government Higher Primary School in Bodenahalli.

The notebook initiative reflects SRI-B’s long-term commitment to supporting education in communities around its Bengaluru campus. Through employee volunteering and sustained investment in learning resources and school infrastructure, the institute continues to help create better learning environments for students across Karnataka.

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

 As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

 AI is also essential in health. How we sleep, recover and look after ourselves — daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com/in/, Samsung Newsroom India and Samsung’s YouTube channel beginning at 6.30 p.m. IST.

Stay tuned and make sure to register at samsung.com/unpacked for exclusive benefits, upcoming teasers, trailers and updates ahead of Galaxy Unpacked July 2026.

India’s young innovators are proactively looking at technology as a tool to solve everyday challenges around them. From a Class 12 student rethinking plastic waste management in Golaghat, Assam, to school students exploring solutions for hearing loss and road accessibility in Gandipet, Hyderabad. The challenges are local, but the impact is scaling nationwide through Samsung Solve for Tomorrow.

As part of its nationwide 100-city rollout, Samsung India conducted its flagship Solve for Tomorrow Design Thinking Workshops at Furkating Senior Secondary School in Golaghat and the Chaitanya Bharathi Institute of Technology (CBIT) in Hyderabad. The workshop inspired 74 students in Assam and 173 students in Hyderabad, bringing together 247 young innovators across these diverse geographies.

The workshops introduced participants to human-centred innovation framework, equipping them with practical tools to identify grassroots challenges, understand user needs, and develop technology-led solutions with meaningful social impact. This initiative encourages youth to pioneer scalable innovations across four core pillars: AI for a Better Tomorrow, Health & Education, Environmental Sustainability, and Sport-Tech.

At Furkating Senior Secondary School, 16-year-old Jafrein Rahman applied the design thinking framework to this community’s waste problem. “Plastic becomes difficult to recycle when different types are mixed together at the point of disposal,” he said. To solve this, Jafrein conceptualized smart waste bins integrated with sensors and QR code-based guidance systems to drive proper segregation at the source, ultimately reducing the volume of waste reaching landfills and local water bodies.

At CBIT Hyderabad, the workshop inspired 14-year-old A.K. Ashritha to focus her attention on hearing health. In the same cohort, 13-year-old students T. Nithya and T. Sreelaasya examined the daily mobility challenges faced by visually impaired individuals, senior citizens, and people with limited mobility, exploring intuitive tech-driven interventions to make road crossings safer and more accessible.

For these students, the workshops provided a structured pathway for innovation, transforming everyday observations into scalable solutions that address local needs while creating broader social impact.

As Samsung marks 30 years in India, the expansion of Solve for Tomorrow to 100 cities this year, having already engaged over 2,500 students through its Design Thinking Workshops, reflects its continued investment in youth-led innovation and its commitment to advancing Atmanirbhar Bharat, Skill India, Digital India and Startup India.

Applications for Samsung Solve for Tomorrow 2026 are open until July 3, 2026. The top four winning teams will receive incubation grants worth ₹2 crore, along with mentorship and prototyping support through FITT, IIT Delhi.

To register your idea, visit: samsung.com/in/solvefortomorrow

Samsung India has welcomed the latest cohort of its Samsung Talent Excellence Programme (STEP), bringing on board 17 exceptional management trainees from some of India’s leading business schools. Over the next year, these young professionals will embark on a journey of learning, collaboration and innovation as they prepare to become the next generation of leaders at Samsung.

The new cohort represents premier institutes including FMS Delhi, IIM Kozhikode, IIM Indore, MDI Gurgaon, NMIMS Mumbai, SIBM Pune, IIFT, IIM Calcutta and XLRI Jamshedpur, reflecting Samsung’s continued commitment to attracting the country’s brightest talent.

The four-day STEP orientation programme introduced the trainees to Samsung’s rich legacy, values, business philosophy and culture of innovation. The programme also provided opportunities to interact with senior leaders, understand Samsung’s diverse businesses and connect with fellow trainees.

Welcoming the new cohort, Rishabh Nagpal, Head of People Team, Samsung India, encouraged the trainees to embrace every opportunity with curiosity and patience.

“As you begin this new chapter, my advice is simple—stay curious, stay patient and keep learning. Don’t worry about having all the answers from day one. Take the time to understand the business, learn from your colleagues and leaders, and make the most of every experience that comes your way.”

He added that Samsung is not only one of the world’s leading technology companies but also one of the top employers globally and in India, offering an environment where people can learn, innovate and build long, meaningful careers.

For many trainees, the orientation was just the beginning of memorable experiences that reinforced Samsung’s people-first culture.

Abhijit Naik reflected on how, even as an intern, he was treated as a valued team member rather than just another trainee. The mentorship, trust and encouragement he received gave him the confidence to contribute from day one.

Ayushi Anand shared that her biggest “wow moment” was discovering how freedom, flexibility and mentorship coexist at Samsung. She appreciated the openness of the culture, where everyone—irrespective of hierarchy—was approachable and willing to guide and support new employees.

For Kshitija Jiddewar, stepping into the market transformed her understanding of marketing. Interacting with dealers, sales teams and customers helped her see how business strategies come alive on the ground and how customer insights shape meaningful innovation.

Srivatsa B recalled winning the “Fastest Fingers First” quiz during orientation and receiving a copy of Leading Digital. More than the prize itself, he valued the learning mindset that Samsung encourages from the very beginning of every employee’s journey.

Over the past decade, the STEP programme has evolved into a strong leadership pipeline for Samsung India. Many alumni now lead key strategic functions across the organisation, demonstrating the programme’s enduring impact on developing future leaders.

As the new cohort begins its Samsung journey, they carry forward a legacy built on continuous learning, innovation and collaboration. With fresh ideas, boundless energy and the support of experienced mentors, these young professionals are set to shape the future of Samsung India—one opportunity, one challenge and one innovation at a time.

Samsung today announced the launch of Galaxy A27 5G, a smartphone that democratises innovation. It caters to young users who seek a trustworthy device that offers reliable performance, long-term software support, robust security, and a smooth and intuitive software experience — all while combining style, performance and affordability.

Enhanced Display for Immersive Viewing

One of the standout features of the Galaxy A27 5G is its 120Hz 6.7-inch Super AMOLED screen, which renders vibrant colours, sharp details and smooth visuals with responsive touch interactions. The smartphone’s upgraded Infinity-O display minimises the visible camera area through a discreet punch-hole design for an immersive viewing experience, and is protected by Corning® Gorilla® Glass Victus®+ for enhanced durability.

Powerful Performance for Gaming and Productivity

Under the hood, the Galaxy A27 5G is powered by the power-efficient 4nm Snapdragon® 6 Gen 3 Mobile Platform, coupled with UFS 3.1 storage and LPDDRX5 RAM, for all-round dependable performance. A boost in the GPU speed delivers smoother graphics, while the latest high-speed memory enables faster data transfer and improved power efficiency when multitasking, browsing rich web content, streaming videos, switching between apps, working with AI applications and playing games.

No-Shake Triple Camera

Galaxy A27 5G features a 50MP main camera with OIS and 4K video recording, a 5MP ultrawide camera with a 115° field of view, and a 2MP macro camera that allows for 6×4-inch print-worthy 300dpi photos. Its 12MP HDR front camera ensures evenly exposed portraits and high-quality video calls. These capabilities are supported by AI-powered photo-editing tools such as Object Eraser to remove unwanted distractions, Edit Suggestions that analyse your photos to recommend the best-suited edits, and My Filter that copies the style and colours of a selected picture and applies it to your shots.

Awesome Intelligence for Intuitive Working

Galaxy A27 5G’s Circle to Search with Google supports multi-object recognition, while Voice Transcription in the Voice Recorder app translates in real-time across 22 languages, making it easier to capture meeting notes. Galaxy A27 5G integrates AI assistants like Google Gemini and Perplexity with deep integration across native Galaxy apps—including Gallery—for intuitive interactions. Bixby serves as a device agent for control over settings and features through natural language. For AI-powered communication, Galaxy A27 comes with Live Transcription that simultaneously transcribes your voicemail and calls in English, Hindi and Gujarati.

All-Day Battery, Long-Term Support & Robust Security

Galaxy A27 5G packs a fast-charging 5000mAh battery for all-day use. The smartphone offers six times Android OS/One UI upgrades and six years of security updates. With Samsung Knox and Knox Vault hardware-backed protection, Galaxy A27 5G ensures data security that safeguards sensitive information, including personal photos and documents. While Samsung Wallet allows users to Tap & Pay, supports UPI payments, and securely stores Digital IDs and travel documents.

Availability & Offers

Galaxy A27 5G will be available from July 3 in Light Green, Light Pink and Black in configurations of 6GB RAM/128GB storage, 8GB RAM/128GB storage and 8GB RAM/256GB storage. Consumers can purchase the Galaxy A27 5G on Samsung exclusive outlets, partner stores, Samsung.com and other online platforms.  All models are eligible for a Bank/UPI Cashback of INR 3000, or with zero down payment from select Non-Banking Financial Companies for a period up to 15 months. Additionally, Galaxy A27 5G is available with a 24-month EMI option with an 8-month down payment from select Non-Banking Financial Companies.

As Samsung expanded its operations, a strong network of suppliers, logistics providers and manufacturing partners grew alongside it, creating opportunities for local businesses, strengthening industrial capabilities and raising manufacturing standards across the region.

Today, the Sriperumbudur belt is home to a thriving ecosystem of component manufacturers and service partners, many of whom have steadily enhanced their capabilities to meet global benchmarks in quality, efficiency and innovation.

United Industries Plastic Private Ltd is one such example. What began as a modest operation with two manufacturing units has grown into a six-unit enterprise across Chennai, with one of its newest facilities dedicated to supporting Samsung’s requirements.

Reflecting on the journey, Keerthi Mahalingam, Director, United Industries Plastic Private Ltd, said the partnership has been about much more than business.

“Samsung treats us as partners rather than suppliers. Over the last 13 years, there has been significant knowledge transfer, from manufacturing practices to organisational systems. It has helped us evolve into a stronger company.”

As Samsung strengthened its manufacturing presence, it also introduced rigorous quality systems and workplace practices that encouraged suppliers to build stronger internal capabilities. For many partners, aligning with these standards became an opportunity to improve their own operations.

Mahalingam said Samsung’s structured approach, ranging from visitor management systems to employee welfare initiatives, has inspired partners to adopt similar practices.

“Samsung has set a very high benchmark in terms of processes, employee care and ESG practices. Their yearly audits encourage continuous improvement. We have adopted several of these practices in our own facilities, including structured transport systems and enhanced workplace standards.”

He added that Samsung’s presence has played an important role in the broader industrial growth of the region, with new supplier units being established and existing businesses expanding operations closer to the manufacturing hub.

“The entire belt has developed over the years. Many companies have grown alongside Samsung.”

The transformation is equally evident at Vignesh Polymers India Private Ltd, which has been operating in Sriperumbudur since 2007 and has partnered with Samsung for nearly 15 years.

Selvakumar, Plant Head, Vignesh Polymers, said one of the defining strengths of the partnership has been Samsung’s structured and forward-looking approach to manufacturing.

“With Samsung, planning is very systematic—from purchase schedules to delivery timelines. This helps us plan our own operations better and invest with confidence.”

Over the years, this collaborative approach has enabled suppliers to strengthen capabilities across planning, purchasing, quality and research and development.

“We have learned extensively across planning, purchasing, quality and R&D. As Samsung continues to introduce new and premium products, we also upgrade our capabilities to match global quality expectations,” he said.

This shared focus on continuous improvement has enabled partners to participate in increasingly sophisticated manufacturing processes while building expertise that supports long-term growth.

Beyond industrial capability, the expansion of the manufacturing ecosystem has also contributed to improvements in infrastructure and employment across the region.

Selvakumar said the transformation over the past decade has been significant.

“From around 2015 to today, the difference is very clear. Infrastructure has improved, roads are better, transport connectivity has strengthened, and more businesses are operating in the region. Employment opportunities have increased for local communities.”

Samsung’s contribution to the region also extends beyond manufacturing through community engagement and social initiatives that support long-term development.

“Samsung maintains strong relationships with nearby communities and schools. These initiatives also help strengthen the ecosystem,” he said.

As Sriperumbudur continues to evolve into a globally-competitive manufacturing hub, the relationship between Samsung and its partners reflects a shared commitment to capability building, knowledge sharing and continuous improvement.

For companies across the ecosystem, the journey of growth continues.

“Based on Samsung’s evolving requirements, we continue to develop ourselves,” Selvakumar said.

From enabling suppliers to expand operations and strengthening manufacturing capabilities to raising benchmarks in quality and workplace systems, Samsung’s presence has helped shape an ecosystem that continues to generate opportunities and contribute to the region’s economic development.

The story of Sriperumbudur’s rise is therefore not just one of industrial expansion, but of collaboration. Here long-term partnerships, shared ambition and continuous improvement have helped build a resilient manufacturing ecosystem that continues to power growth.

As Hyderabad continues to evolve as a leading technology hub, the city is also navigating the challenges of rapid urbanisation, including river pollution and growing volumes of urban waste. Addressing these issues requires innovative thinking, local insights and a generation of young changemakers equipped to design solutions with lasting social impact.

To nurture this mindset, Samsung India hosted a specialized Design Thinking Workshop for 236 students at the Sreenidhi Institute of Engineering & Technology, Hyderabad, under the fifth edition of its flagship Samsung Solve for Tomorrow initiative. The session introduced participants to human-centric Design Thinking principles, empowering them to deeply understand community needs, identify local challenges, and engineer purpose-driven, technology-led solutions.

The workshop is part of Samsung Solve for Tomorrow’s nationwide outreach across 100 cities in 2026. The programme encourages young innovators aged 14–22 to transform grassroots observations into scalable ideas across themes including AI, healthcare, education, sustainability and sport-tech.

Drawing inspiration from the challenges already existing around them, students in Hyderabad shifted their focus to the city’s rivers. “The real danger in our rivers isn’t the plastic we can see; it’s the microscopic pollutants that stay hidden until the damage is already done,” said A. Sharanya Rao, a third-year Electronics and Communication Engineering student at Sreenidhi Institute of Engineering & Technology. Her solution monitors water quality in real time, automatically alerting authorities the moment contamination crosses safe limits.

At the same time, in order target municipal waste management, fourth-year student V. Jyoshna engineered an intelligent dustbin that automatically segregates waste at the point of discard. She pointed that recycling often fails the moment food, plastic, and paper go into a single bin together, and by automating segregation right at the start, her team aims to drastically improve urban recycling rates.

As Samsung marks 30 years in India, the massive expansion of Solve for Tomorrow highlights the company’s position as a definitive leader in youth development. By nurturing entrepreneurial talent, this purpose-driven initiative directly partners in India’s growth story, contributing to national priorities like Atmanirbhar Bharat, Skill India, Digital India, and Startup India.

Applications for Samsung Solve for Tomorrow 2026 remain open to individuals and teams aged 14–22 until July 3, 2026. To register your idea, visit www.samsung.com/in/solvefortomorrow.

Samsung India brought its flagship Solve for Tomorrow Design Thinking Workshop to Bokaro, where 450 students from Chinmaya Vidyalaya learnt how to apply human-centred design to everyday problems, developing technology-led ideas to improve accessibility and civic services.

Held as part of Samsung’s nationwide 100-city outreach, the workshop encouraged students to begin with empathy—understanding the people affected by a problem before designing a solution. Participants explored how observation, research and design thinking can transform local challenges into scalable innovations.

One of the ideas came from Class 10 student Aditya Narayan Singh, who conceptualised a wearable assistive device to help visually impaired people navigate safely. Inspired by the difficulties faced on crowded streets and uneven roads in Bokaro, the concept uses sensors to detect obstacles and alerts users through audio prompts or vibration.

Another student team proposed CivicBin, an AI-powered platform that enables citizens to report civic issues such as damaged roads and water leakages. Using image recognition and natural language processing, the platform automatically routes complaints to the relevant civic department while providing real-time updates on their resolution.

Samsung Solve for Tomorrow is the company’s flagship innovation and education programme for young people aged 14–22 years. Through Design Thinking Workshops being conducted across Bharat, Samsung is equipping students with innovation and entrepreneurial skills while encouraging them to develop solutions under four themes—AI for a Better Tomorrow, Health & Education, Environmental Sustainability and Sport-Tech.

As Samsung marks 30 years in India, the programme is being expanded across the country to strengthen grassroots innovation and ensure that young people from every region have access to the tools and mindset needed to solve real-world challenges.

Applications for Samsung Solve for Tomorrow 2026 are open until July 3, 2026. The top four winning teams will receive incubation grants worth INR 2 crore through FITT, IIT Delhi, along with mentorship, prototyping support and access to India’s startup ecosystem.

▲ Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist.

Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and “Stillleben (Window)” have been selected for theArt Basel in Basel (ABB) 2026Collection on Samsung Art Store. The works were chosen for their strong use of color and pattern, qualities that translate naturally to the digital viewing experience on Samsung Art Store. Created in partnership with Art Basel, the digital collection features works by Switzerland-based artists from participating galleries and brings contemporary art from the fair to Samsung Art Store subscribers worldwide. Samsung Newsroom spoke with Galiciadis about form, color, the ideas behind the selected works and how digital presentation can bring art into the home.

A Personal Language Through Patterns

Q. Your work has a distinct language of shapes, colors and materials. How did this visual system develop?

I began developing this visual language while studying Fine Arts at ECAL(École cantonale d’art de Lausanne) in Lausanne. At the time, many artists in the Lausanne art scene were working with Neo-Geo aesthetics. I admired the rigor of that language, but I never fully connected with its precision. Rather than adopting it directly, I tried to translate it into something that felt closer to me.

▲ No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.

I started working with geometric forms, patterns, repetition and symmetry, but I deliberately embraced the handmade. Every shape was drawn or painted by hand, making it unique and slightly different from the one beside it. The patterns shifted subtly across the surface, not through a predetermined system, but through the small variations that naturally arise from manual repetition.

Q. How do you think about rhythm, variation and change within a composition?

Repetition has always been central to my practice, but I have never been interested in repetition as exact duplication. Because my forms are drawn and painted by hand, no element is ever completely identical to another. A line becomes slightly thicker, a shape shifts, a color changes in intensity. These differences accumulate and create a sense of movement across the surface.

I often think of repetition in terms of rhythm rather than pattern. A pattern suggests a fixed system, whereas rhythm allows for fluctuation, pauses, accelerations and unexpected turns. In that sense, my compositions are perhaps closer to biology than to geometry. They are structured, but never entirely predictable. They repeat, but never in exactly the same way. Over time, this visual language has become more than a tool. I see it as a placeholder for “in-betweenness,” a way to hold ambiguity, transition and multiple meanings at once.

▲ (From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.

Q. How much of a work is planned before you begin and how much is decided through the act of making it?

I usually begin with a very clear image in my mind. I think visually, so many works start as an almost complete mental picture rather than a concept expressed in words. What fascinates me is that the finished work never looks exactly like that initial image. The image has to pass through materials, gestures, scale, time and the realities of the studio. In that translation, things inevitably shift.

I do not see these deviations as mistakes or compromises. On the contrary, they are often where the work becomes most interesting. While the starting point is often highly defined, the final work is always shaped through the act of making. It is a conversation between intention and discovery, between what I envisioned and what the work itself asks for along the way.

Q. Are there certain materials, colors or forms you find yourself returning to over time? If so, what keeps drawing you back to them?

Yes, there are certain forms, colors and motifs that keep returning: snakes, spirals, pinks, triangles, zigzags and many others. I do not consciously decide to revisit them; rather, they seem to reappear on their own, as if they still have something to teach me.

I often think of artistic research as a spiral rather than a linear progression. You engage with something, move away from it, explore other directions and then return to it later. But when you come back, neither you nor the motif is quite the same. Perhaps this is why I am drawn to recurring forms. They become companions in a long-term conversation. Each time they reappear, they carry traces of previous works while opening up new questions and possibilities.

The Meaning of “Stillleben”

“The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion.”

Q. Your palette often moves between soft pinks, greens and yellows, with darker blues and blacks adding contrast. How do you think about color as a way to shape tension, depth or atmosphere?

For me, color is something deeply personal. I do not approach it primarily as a decorative element or as a way of illustrating an idea. Rather, color is a way of thinking and a form of artistic research.

In many ways, this process replaces language. Instead of formulating thoughts through words, I compose with layered colors. Through this slow accumulation, I search for nuances, tensions and relationships that are difficult for me to articulate verbally. The depth that emerges is not only visual but also emotional and conceptual.

Q. What can you share about the works selected for the Art Basel in Basel 2026 Collection on Samsung Art Store and the moment in which they were made?

This work emerged within a larger constellation of paintings that I was developing simultaneously in the studio. I rarely work on a single canvas at a time. Instead, several works evolve alongside one another, creating a kind of conversation. What appears on one canvas often migrates to another; a color, form, rhythm or idea that begins in one painting may find a different articulation in the next.

▲ From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen.  “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann.

Both works were created within such a process. They carry traces of multiple explorations and conversations taking place across different canvases at the same time. Looking back, I see each work as part of an ongoing reflection on questions that continue to occupy me: belonging, displacement, memory, inheritance and transformation. Rather than offering answers, the painting became a space where these themes could coexist and interact.

Q. How did the title “Stillleben (Reflection on Longings and Belongings)” come to the work and what does it add to the viewer’s understanding of the piece?

The title emerged from two conditions that often feel inseparable. Questions of migration, displacement, in-betweenness, transformation, inheritance and identity run throughout my practice and shape how I understand the world. What does it mean to belong? Who is included and who remains outside? Belonging can offer shelter, care and nourishment, but it can also produce boundaries and exclusions.

Longing is particularly difficult to describe. For me, it is often connected to a desire to bridge a gap that is always present but was never entirely my own. It can be inherited across generations, carried through stories, silences, memories and cultural interruptions. It is a longing for connection, continuity and understanding, while knowing that some distances can never be fully overcome.

The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion. For me, “Stillleben (Reflection on Longings and Belongings)”inhabits this space of contradiction. It reflects on the simultaneous desire to belong and the awareness that belonging is never simple, fixed or innocent.

Where Art Finds New Meaning at Home

Q. Samsung Art Store gives people a way to encounter world-class art in the spaces where they live. What interests you about that everyday relationship with artwork?

What interests me most is the possibility of creating an everyday relationship with art. Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time. When you encounter an artwork repeatedly, it becomes part of your daily life and the relationship deepens over time to become a piece of your memories and personal history.

This resonates with my interest in collaboration, participation and community building. I enjoy forms of access that allow art to enter everyday environments. Through projects such as Actioning, I have explored how meaning emerges through shared experiences and sustained engagement. I see art as something that can create connections and become part of a shared cultural life.

Q. How do you think the experience of viewing art changes when a work becomes part of a home environment?

I think the experience becomes slower and more intimate. In a museum, we often encounter artworks briefly and alongside many others. At home, the relationship unfolds over time and the artwork becomes part of everyday life.

You might notice it while drinking your morning coffee, passing through a room or returning home after a difficult day. Sometimes you look closely; other times it simply exists in the background. Yet it continues to shape the atmosphere of a space.

▲ “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H.

The work becomes an ongoing relationship. Meanings can shift over time and details that initially went unnoticed may suddenly become important. As the viewer changes, the work changes too. This reflects how I understand art: not as a fixed message, but as something open that continues to generate new associations.

“Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time.”

Q. For viewers who may discover your work for the first time through Samsung Art Store, what would you hope they take time to notice?

I would invite them to spend a little time with the work and allow their eyes to wander. At first glance, my paintings may appear structured, repetitive or geometric. But if you stay with them for a while, small shifts, irregularities and transformations begin to emerge.

I hope viewers notice that nothing is ever entirely fixed. Forms repeat, but they also change. Colors overlap, reveal and conceal one another. What may initially seem stable gradually becomes more fluid and complex.

Perhaps most of all, I hope people allow themselves to experience the work without feeling the need to immediately understand or interpret it. Much of my practice is concerned with things that exist between categories: between belonging and displacement, order and unpredictability, memory and imagination. These are experiences that cannot always be translated into words.

If viewers take the time to notice the rhythms, layers and subtle variations within the work, they may discover that the painting is less about providing answers than about creating space for reflection, curiosity and personal associations. I hope everyone can find their own point of entry and build their own relationship with the work over time.

▲ Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB.

Samsung Art Store is an art subscription service available on Samsung Art TVs. The service offers more than 5,000 artworks in 4K quality from over 800 artists through more than 80 partners. Available across Samsung’s expanded 2026 Art TV lineup, Samsung Art Store brings curated artwork into everyday spaces through Samsung’s display technology and design.