At the Best of Tech Awards by MySmartPrice, Samsung has been honoured with the ‘Best Use of AI by a Home Appliance Brand’ for its meaningful integration of artificial intelligence into everyday appliances.

The award recognises Samsung’s ability to transform AI from a technological novelty into practical enhancements that include innovations such as predictive grocery management in refrigerators, optimised laundry cycles in washing machines, and seamless voice control across connected devices. These advancements, embedded into home ecosystems, redefine convenience and make daily tasks efficient and user-centric.

Samsung also won the title of ‘Most Popular Washing Machine Brand of the Year’, judged on consistency, innovation, and consumer trust. Our success stems from our reliable performance, cutting-edge features, and diverse portfolio tailored to meet the needs of households across India. Samsung’s washing machines combine advanced technology with durability, ensuring long-term satisfaction for consumers.

Samsung’s refrigerators also earned the distinction of Best Refrigerator Brand at the NDTV Gadgets360 Users’ Choice Award, reinforcing the company’s reputation for innovation and reliability. These appliances feature energy-efficient cooling systems, spacious interiors, and smart connectivity options that cater to the evolving demands of Indian consumers.

These accolades highlight and encourage Samsung’s unwavering commitment to delivering meaningful innovations that enhance everyday life. Samsung continues to set new benchmarks in the consumer electronics industry—by prioritising practicality and user-centric design—to solidify its position as a trusted and preferred brand in the market.

We are unboxing something awesome here.

Unbox low-light videos that stay sharp every time. Unbox power that doesn’t quit on your longest days. Because Awesome is for everyone.

Q: What makes the cameras on the Galaxy A57 5G great for night shots?
A: The Galaxy A57 and Galaxy A37 feature high‑performance camera systems with advanced Nightography and capture speed. This gives noise-free videos with rich with rich colors due to enhanced ISP.

Q: Why is the design of the Galaxy A57 5G special?
A: The Galaxy A57 and Galaxy A37 are crafted with a sleek, slim profile that keeps your style sharp while offering a premium feel and comfortable everyday use.

Find all and more here from stylish colours to long battery life: 

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at the global premiere for The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red-carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Heidi Klum, Paige DeSorbo and Hannah Berner, Helen Shen, and Winnie Harlow

posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I absolutely love The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet and sharing all my favorite Galaxy S26 series features with a community who also loves this movie has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres May 1.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Samsung, India’s largest consumer electronics brand, today showcased its vision for the future of physical environments through AI-powered, connected enterprise solutions at its Business Experience Studio (BES) at Two Horizon Centre in Gurugram. Spanning retail and banking environments, Samsung’s integrated ecosystem is designed to transform customer-facing spaces into intelligent, adaptive and experience-led platforms.

As part of this vision, Samsung introduced its next-generation Spatial Signage — glasses-free 3D digital displays, marking a significant step forward in immersive engagement across high-impact commercial environments.

Immersive 3D Innovation for Next-Gen Engagement

Samsung’s Spatial Signage combines the clarity of 2D visuals with natural, lifelike depth—without the need for 3D glasses. Powered by patented 3D Plate technology, the display creates spatial depth behind the LCD panel, enabling content that appears to extend beyond the screen while retaining sharpness and visual fidelity. Spatial Signage doesn’t just display content — it surrounds the viewer with stunning depth and hyper-real visuals that feel almost alive.

The 2.15m display features 4K UHD resolution in a 9:16 format, enabling 360-degree rotating visuals for enhanced product storytelling. Backed by Samsung’s Quantum Processor, it delivers 4K upscaling, 16-bit color mapping and dynamic HDR refinement, along with an anti-glare panel for consistent clarity in high-traffic environments.

Designed for real-world deployment, the display features a slim 52mm profile and lightweight build, enabling seamless integration across retail stores, bank branches, and premium environments.

“The future of physical environments is being redefined by the convergence of immersive experiences and intelligent systems. As businesses move from static formats to dynamic, data-driven engagement, the ability to seamlessly integrate AI, content and display technologies becomes critical. At Samsung, we are building connected ecosystems that enable this shift—helping enterprises across retail and financial services create adaptive, secure and scalable experiences that respond in real time to customer needs,” said Puneet Sethi, Vice President, Enterprise Business, Samsung India.

AI-Powered Ecosystems Across Retail and Banking

At BES Gurugram, Samsung demonstrated how businesses can transition from static environments to connected, data-driven platforms:

• AI-Led Content Creation: AI Studio within Samsung VXT enables conversion of static images into 3D-optimised content using simple prompts, significantly reducing production time and complexity.
• Centralised Content Intelligence: VXT allows real-time, remote content management across locations—from retail stores to bank branches.
• Reinvent Retail Experience: With Samsung solutions, retailers can improve a customer’s entire shopping journey from capturing attraction to providing real-time promotion. This new technology will enhance the customer’s satisfaction bringing them back to the store for future shopping.
• Intelligent Service Environments: In banking, solutions enable queue management, real-time communication and contextual product messaging.
• Secure Workflows: Powered by Samsung Knox, it ensures enterprise-grade security and compliance.
• Galaxy multi-device experience: Galaxy multi-device experience lets you seamlessly transition from one Galaxy device to another so that you enjoy access to your content and efficiently perform everyday tasks.

From Devices to Platforms

Samsung’s showcase at BES Gurugram reflects its evolution into a platform-driven enterprise solutions partner, enabling businesses to build connected, scalable and insight-driven environments in an increasingly digital-first world.

For prices, contact Samsung BES, Gurugram: vdsolution@samsung.com

Samsung Newsroom explored the devices’ capabilities across AI, camera, design and performance.

Awesome Intelligence: AI for Everyday Tasks

At the core of Galaxy A57 5G and Galaxy A37 5G is Awesome Intelligence[1] — a suite of AI-powered features designed to simplify daily tasks.

One of the most notable additions is Voice Transcription, available on the Galaxy A series for the first time. With the Voice Recorder app, users can record audio, convert speech to text and translate it across multiple languages[2] — making it easier to review meetings, revisit lectures or organize recorded calls.

Circle to Search with Google[3], a Galaxy fan favorite feature, continues to expand and now allows multiple objects to be identified at once. For example, when users spot a look they love, information about each object — from tops to footwear — can be found in one search by simply circling an outfit on the screen.

AI Select[4] suggests relevant actions based on on-screen content, such as creating GIFs, saving images or setting wallpapers. The feature is now accessible by long-pressing the Edge Panel.

Users can also move content seamlessly between apps. Multi-Window Drag & Drop, enhanced with AI Select, enables faster multitasking in apps like Samsung Browser and Samsung Notes. For example, images can be dragged directly into Samsung Notes and resized as needed.

The enhanced Object Eraser[5] removes unwanted elements with improved edge accuracy for clearer, more natural-looking images in fewer edits.

Camera: Clearer Shots From Day to Night

 Photography remains central to the Galaxy A series, with camera enhancements that deliver sharp, vivid results in both bright and low-light conditions.

▲ (From top to bottom) Photos taken at 1x and 0.6x zoom on Galaxy A57 5G

Both models feature a triple rear camera system for greater versatility. A 5MP macro camera captures detailed close-ups, revealing textures that might otherwise go unnoticed. The 12MP ultra-wide camera on Galaxy A57 5G enables broader shots, ideal for landscapes and group photos.

▲ Detailed close-ups taken with Galaxy A57 5G

Nightography[6] has been enhanced to produce brighter, sharper images in low light with more natural color. Improvements are noticeable in cityscapes and street scenes, where noise and distortion are often more visible.

▲ (From top to bottom) Night scene in Seoul with Nightography on Galaxy A57 5G and resulting image

Design: Slim, Light and Refined

 The new Galaxy A series features a refined design that balances sleekness with everyday usability.

Galaxy A57 5G introduces a slimmer, lighter form factor at 6.9 mm thick and 179 g — 0.5 mm thinner and 19 g lighter than its predecessor — making it easier to hold while remaining pocket-friendly.

▲ Galaxy A57 5G is lightweight and sleek.

The triple-camera layout creates a cohesive look aligned with the Galaxy design language, enhancing overall polish and precision.

Display improvements further elevate the experience. Galaxy A57 5G features 1.5 mm bezels on the top and sides — reduced by 0.7 mm at the top and 0.5 mm on the sides — for a more immersive viewing experience without increasing device size.

▲ Galaxy A57 5G has narrower bezels for a more immersive viewing experience.

Both models are available in two light and two dark color options. Galaxy A57 5G comes in Awesome Navy, Awesome Gray, Awesome Icyblue and Awesome Lilac,[7] while Galaxy A37 5G is offered in Awesome Lavender, Awesome Charcoal, Awesome Graygreen and Awesome White.[8] A premium metal frame of Galaxy A57 5G completes the design, balancing durability and aesthetics.

▲ (From top to bottom) Galaxy A57 5G and Galaxy A37 5G in different colors

Performance: Faster, Smoother and Longer-Lasting

Performance remains a key part of the overall experience. With upgraded CPU and GPU, Galaxy A57 5G delivers faster, smoother operation for streaming, editing and everyday use.[9] A 13% larger vapor chamber[10] helps keep the device cool, even during extended gaming or video recording.

A 5,000mAh battery[11] supports up to two days of use[12] on a single charge. Super Fast Charging 2.0 powers Galaxy A57 5G up to 60% in about 30 minutes, reducing downtime.

Galaxy A57 5G and Galaxy A37 5G take a user-centric approach, focusing on essential innovations across AI, camera, design and performance in a practical and accessible way.

From Awesome Intelligence to advanced camera capabilities, the new Galaxy A series brings the latest innovations to more users. Samsung will continue to expand access to its mobile innovations, empowering more people around the world.

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Translation into multiple languages is possible, but only one language can be translated at a time.

[3] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[4] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time.

[5] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Color and model availability may vary depending on country, region or carrier.

[8] Color and model availability may vary depending on country, region or carrier.

[9] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[10] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[11] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[12] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

Every year, Samsung opens its doors to some of the brightest young minds in the country through Samsung IGNITE, a summer internship programme designed to nurture talent, inspire innovation, and shape future leaders.

This year’s cohort brings together students from 18 of India’s most prestigious institutions, representing diverse disciplines, perspectives, and aspirations — all united by a shared passion to create meaningful impact through technology.

The latest batch of IGNITE interns comes from institutions including NMIMS, IIFT Delhi, SIBM Pune, SP Jain, SCMHRD, IIM Trichy, IIM Indore, IIM Kozhikode, IIM Ahmedabad, IIM Mumbai, MDI Gurgaon, XLRI, FMS, IIM Lucknow, IIM Bangalore, JBIMS, IIT Delhi DoMS, and IIM Calcutta.

From day one, the experience has been designed to help interns not only understand Samsung’s business but also feel part of a larger purpose — building technology that simplifies lives and empowers communities.

For many interns, the first interaction with Samsung’s innovation ecosystem has been truly memorable.

“Samsung IGNITE to me feels like a dream. I was looking forward to seeing the office — and now that I am here, it feels surreal. The Business Experience tour was amazing and I was awestruck by the incredible products Samsung has built. This has made me even more excited to be part of this community and contribute meaningfully,” said Rukaiya Bano from IIM Mumbai.

Experiencing innovation up close has left many inspired by the scale of Samsung’s vision and the possibilities that lie ahead.

“Three has always been my lucky number, so joining Samsung IGNITE felt like fate at play. Experiencing the scale and innovation of one of the world’s leading electronics companies, especially at the Business Experience Store, has been incredibly fascinating. I’m truly grateful for the opportunity and excited for all that lies ahead,” said Monica Makkuva from IIM Ahmedabad.

The carefully curated onboarding journey introduces interns to Samsung’s culture, values, and diverse business verticals, ensuring that learning begins from the very first day.

“The onboarding experience was smooth and thoughtfully designed, helping us understand different business verticals and Samsung’s values. I am excited to contribute to Samsung’s mission of providing ease, care and security to consumers through technology,” said Vasu Goyal from XLRI.

Across locations, the warmth of Samsung’s people has played a key role in helping interns feel welcomed and empowered.

“The people team members I met were extremely welcoming, and all necessary facilities were provided quickly. The project I have been assigned relates closely to real business scenarios, and I am excited to learn deeply and contribute meaningfully,” said Ganapathy Raman Sriram from IIM Trichy.

For many, the opportunity to work on meaningful projects early on has helped build confidence and a sense of belonging.

“The support and trust shown by everyone has made me feel comfortable, confident and valued. With meaningful projects assigned early on, I can already see strong learning and growth opportunities ahead,” said Dhruv Rawat from IIM Mumbai.

At its core, Samsung IGNITE is more than an internship programme — it is a platform for curiosity, collaboration and real-world problem solving. By bringing together students from leading management and technology institutes, Samsung continues to invest in building a strong talent pipeline for the future.

“At Samsung, we believe innovation begins with people. Through IGNITE, we aim to create an environment where young talent can explore ideas, challenge perspectives, and work on real business problems that create meaningful impact. The energy, curiosity and fresh thinking that these interns bring inspires all of us, and we are proud to be part of their growth journey.”

As these young professionals begin their journey with Samsung, they carry with them not just projects and learning experiences, but also the confidence that their ideas can shape the future of technology,” Rishabh Nagpal, Head of People Team, Samsung India.

Through programmes like IGNITE, Samsung continues to reaffirm its commitment to nurturing future leaders who will create solutions that bring ease, care and security to consumers around the world.

While travelling in an autorickshaw on the way to the hospital, her phone slipped from the seat and fell under the vehicle when it hit a ditch. The device was still functioning, but the display had been damaged — making it difficult to access essential documents and digital payments she needed for her hospital visit.

With little time to spare before her 10 AM consultation, she arrived at the nearby Samsung service centre hoping for a quick solution.

Anooja explained the urgency of the situation — her medical appointment was just minutes away, and her phone held important health records and access to payment apps.

After carefully examining the device, the service team confirmed that the display needed replacement. While repairs usually take some time, the team reassured her that they would do their best to help her continue her day without added stress.

Anooja NV at the Samsung Service Centre in Calicut

Understanding the situation, the customer care officer suggested that she proceed to the hospital without worry, while the team worked on repairing the device.

To ensure she remained connected and comfortable during her visit, a temporary handset was arranged so she could stay reachable and access essential services.

Relieved, she left for her appointment, reassured that her device was in safe hands.

Back at the service centre, the engineer immediately began working on the phone. The display was replaced, and all key functions — including touch responsiveness, camera, network connectivity, fingerprint recognition and battery performance — were thoroughly tested to ensure everything was working perfectly.

Within 57 minutes, the device was ready.

As she completed her consultation, she received a call informing her that the phone had been repaired — just in time for her return.

Switching on the device, she found everything working smoothly again.

“You have saved my time,” she said. “This is truly satisfying service. Thank you for going beyond your duty.”

Before she left, the team presented her with a small potted plant — a simple gesture symbolising care and new beginnings.

Moved by the thoughtful experience, Anooja later shared her feedback.

“I am really impressed with the service centre. The staff behaviour and the ambience were very good. I had accidentally dropped my phone and felt choked up and confused. However, the service team treated me very well. Their support and professionalism were excellent. They even gave me a lovely gift, which made the experience even more special,” said Anooja.

A month since then, Anooja is a happy mother of a newborn, marking a beautiful chapter in her life.

Sometimes, meaningful experiences are shaped by small moments of understanding — a reassuring conversation, a timely solution, or a gesture that brings comfort when it is needed most.

Because in the end, care is not always about grand actions — often, it is about being present at the right moment.

Samsung TV Plus, India’s leading free ad-supported streaming television (FAST) service, has launched Kings of Comedy, a new premium comedy channel bringing some of India’s most beloved primetime shows together in one place, completely free. Available exclusively on Samsung TV Plus, Kings of Comedy delivers back-to-back Hindi comedy hits including Comedy Nights with Kapil, Khatra Khatra Khatra and Comedy Nights Bachao, with no login required and no subscription fee for millions of Samsung Smart TV owners across India.

The launch marks a milestone moment for free streaming in India. For the first time, audiences can watch these iconic primetime shows on a dedicated channel, accessible directly from their Samsung TV home screen.

Kings of Comedy arrives as Samsung TV Plus India celebrates its 5th anniversary, a period that has seen the service grow monthly active users by 42 per cent and total viewing hours more than double. Samsung TV Plus India now offers over 180 free channels across 14 languages spanning news, movies, entertainment and infotainment. Kings of Comedy represents its boldest investment in Hindi general entertainment content yet.

“Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Five years in, our focus remains the same. Take the content people know and make it effortless to access on connected television. No subscription, no friction, just great TV,” said Kunal Mehta, General Manager, Head of Business Development, Samsung TV Plus India.

Samsung TV Plus India’s growth mirrors the service’s global momentum. Worldwide, Samsung TV Plus recently surpassed 100 million monthly active users across more than 4,500 channels, cementing its position as one of the world’s leading free streaming services.

Kings of Comedy is available now on Samsung TV Plus on all compatible Samsung Smart TVs.

Samsung, India’s largest consumer electronics brand, announced the expansion of its Bespoke AI Top-Mount Freezer refrigerator line-up. This new range is designed to bring intelligent energy-saving and modern aesthetics to Indian homes. The refrigerators, which boast a sleek Bespoke design, incorporate advanced AI features, smart connectivity, and reliable performance.

In this new range of refrigerators, select models in 256L and 236L capacities come with Wi-Fi connectivity to seamlessly integrate with SmartThings for convenient control and monitoring via your smartphone. These models feature a sleek flat-door design, along with Power Cool and Power Freeze functions for quick cooling. In alignment with the best of industry standards, they are built to deliver reliable performance while saving electricity.

“As Samsung marks its 30th anniversary in India, we continue to innovate and deliver smarter and more energy-efficient solutions for Indian consumers. Our new AI-enabled refrigerators under 300L capacity, including the Bespoke AI Top Mount Freezer, bring SmartThings connectivity, modern design, and better energy management to Indian households. This reflects our commitment to democratising AI technology and delivering accessible, tailored solutions,” said Ghufran Alam, Vice President, Digital Appliances Business, Samsung India.

The new refrigerator line-up allows consumers to track and adjust refrigerator settings through the SmartThings app. This enables greater control over cooling performance and day-to-day usage, even when users are away from home. To enhance appliance reliability, SmartThings Home Care monitors refrigerator performance and automatically notifies users if any issue is detected or when parts may require attention.

AI Energy Mode for Smarter Energy Management

The Bespoke AI refrigerators are equipped with AI Energy Mode that analyses usage patterns and estimates power consumption to help reduce energy usage by up to 10%. Consumers can also track electricity consumption on a daily, weekly, or monthly basis through SmartThings Energy for informed energy management.

Smart Alerts with Software Updates

The refrigerators provide door-open notifications through the SmartThings app to prevent loss of cold air. With Smart Forward, the refrigerator receives regular software updates so features remain up to date over time.

Sleek Flat Door Design

All models in the Bespoke AI Top Mount Freezer range feature flat doors for a clean, elegant, and modern aesthetic that aligns with contemporary home interior trends. The minimalist styling seamlessly integrates the refrigerator into today’s kitchen spaces. Select models in the Bespoke AI Top Mount Freezer range offer convertible 2-in-1 functionality that allow users to convert the freezer into additional refrigerator space whenever more storage is required.

Energy Efficiency Aligned with Standards

All models in the Bespoke AI TMF refrigerator range comply with the Bureau of Energy Efficiency (BEE) guidelines for 2026–2028. Samsung is among the few brands to offer 3-star refrigerators under the revised BEE norms to help consumers benefit from improved energy efficiency while meeting future regulatory requirements.

All Around Cooling

The refrigerators are equipped with All Around Cooling technology, which checks temperature and circulates cool air evenly through strategically placed vents for consistent cooling and long-lasting freshness across every shelf.

For faster cooling needs, Power Cool and Power Freeze functions enable quick chilling of beverages and faster firming of frozen foods at the touch of a button. The refrigerator also features a dedicated Fresh Room, designed to store dairy products, fruits and beverages at a slightly cooler and more stable temperature than the main fridge compartment. In the event of power interruptions, the Cool Pack in the freezer helps prevent food from defrosting, keeping food frozen for up to 12 hours.

Limited Period Launch Offer

Samsung Care+ gives consumers peace of mind with extra protection for their appliances. You can choose plans ranging from one to four years, starting at just INR 3 per day. It includes access to expert service from 13,000+ certified engineers and 2,500+ service centres for quick and reliable repairs. You can also track services and get reminders through the Samsung app.

For the new Bespoke AI Top Mount Freezer Refrigerator, there is a special offer: Buy a one-year extended plan and get a free two-year extended warranty, giving you four years of total coverage. This offer is valid from April 8 to May 31, 2026.

Price and Availability

The new range of Bespoke AI Top Mount Freezer Refrigerators starts from INR 26090, and is available across leading retail outlets and online platforms, including Amazon, Flipkart and Samsung.com

Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro Air Conditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioner is designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.