Samsung India brought its flagship Solve for Tomorrow Design Thinking Workshop to Bokaro, where 450 students from Chinmaya Vidyalaya learnt how to apply human-centred design to everyday problems, developing technology-led ideas to improve accessibility and civic services.

Held as part of Samsung’s nationwide 100-city outreach, the workshop encouraged students to begin with empathy—understanding the people affected by a problem before designing a solution. Participants explored how observation, research and design thinking can transform local challenges into scalable innovations.

One of the ideas came from Class 10 student Aditya Narayan Singh, who conceptualised a wearable assistive device to help visually impaired people navigate safely. Inspired by the difficulties faced on crowded streets and uneven roads in Bokaro, the concept uses sensors to detect obstacles and alerts users through audio prompts or vibration.

Another student team proposed CivicBin, an AI-powered platform that enables citizens to report civic issues such as damaged roads and water leakages. Using image recognition and natural language processing, the platform automatically routes complaints to the relevant civic department while providing real-time updates on their resolution.

Samsung Solve for Tomorrow is the company’s flagship innovation and education programme for young people aged 14–22 years. Through Design Thinking Workshops being conducted across Bharat, Samsung is equipping students with innovation and entrepreneurial skills while encouraging them to develop solutions under four themes—AI for a Better Tomorrow, Health & Education, Environmental Sustainability and Sport-Tech.

As Samsung marks 30 years in India, the programme is being expanded across the country to strengthen grassroots innovation and ensure that young people from every region have access to the tools and mindset needed to solve real-world challenges.

Applications for Samsung Solve for Tomorrow 2026 are open until July 3, 2026. The top four winning teams will receive incubation grants worth INR 2 crore through FITT, IIT Delhi, along with mentorship, prototyping support and access to India’s startup ecosystem.

▲ Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist.

Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and “Stillleben (Window)” have been selected for the Art Basel in Basel (ABB) 2026 Collection on Samsung Art Store. The works were chosen for their strong use of color and pattern, qualities that translate naturally to the digital viewing experience on Samsung Art Store. Created in partnership with Art Basel, the digital collection features works by Switzerland-based artists from participating galleries and brings contemporary art from the fair to Samsung Art Store subscribers worldwide. Samsung Newsroom spoke with Galiciadis about form, color, the ideas behind the selected works and how digital presentation can bring art into the home.

A Personal Language Through Patterns

Q. Your work has a distinct language of shapes, colors and materials. How did this visual system develop?

I began developing this visual language while studying Fine Arts at ECAL(École cantonale d’art de Lausanne) in Lausanne. At the time, many artists in the Lausanne art scene were working with Neo-Geo aesthetics. I admired the rigor of that language, but I never fully connected with its precision. Rather than adopting it directly, I tried to translate it into something that felt closer to me.

▲ No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.

I started working with geometric forms, patterns, repetition and symmetry, but I deliberately embraced the handmade. Every shape was drawn or painted by hand, making it unique and slightly different from the one beside it. The patterns shifted subtly across the surface, not through a predetermined system, but through the small variations that naturally arise from manual repetition.

Q. How do you think about rhythm, variation and change within a composition?

Repetition has always been central to my practice, but I have never been interested in repetition as exact duplication. Because my forms are drawn and painted by hand, no element is ever completely identical to another. A line becomes slightly thicker, a shape shifts, a color changes in intensity. These differences accumulate and create a sense of movement across the surface.

I often think of repetition in terms of rhythm rather than pattern. A pattern suggests a fixed system, whereas rhythm allows for fluctuation, pauses, accelerations and unexpected turns. In that sense, my compositions are perhaps closer to biology than to geometry. They are structured, but never entirely predictable. They repeat, but never in exactly the same way. Over time, this visual language has become more than a tool. I see it as a placeholder for “in-betweenness,” a way to hold ambiguity, transition and multiple meanings at once.

▲ (From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.

Q. How much of a work is planned before you begin and how much is decided through the act of making it?

I usually begin with a very clear image in my mind. I think visually, so many works start as an almost complete mental picture rather than a concept expressed in words. What fascinates me is that the finished work never looks exactly like that initial image. The image has to pass through materials, gestures, scale, time and the realities of the studio. In that translation, things inevitably shift.

I do not see these deviations as mistakes or compromises. On the contrary, they are often where the work becomes most interesting. While the starting point is often highly defined, the final work is always shaped through the act of making. It is a conversation between intention and discovery, between what I envisioned and what the work itself asks for along the way.

Q. Are there certain materials, colors or forms you find yourself returning to over time? If so, what keeps drawing you back to them?

Yes, there are certain forms, colors and motifs that keep returning: snakes, spirals, pinks, triangles, zigzags and many others. I do not consciously decide to revisit them; rather, they seem to reappear on their own, as if they still have something to teach me.

I often think of artistic research as a spiral rather than a linear progression. You engage with something, move away from it, explore other directions and then return to it later. But when you come back, neither you nor the motif is quite the same. Perhaps this is why I am drawn to recurring forms. They become companions in a long-term conversation. Each time they reappear, they carry traces of previous works while opening up new questions and possibilities.

The Meaning of “Stillleben”

“The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion.”

Q. Your palette often moves between soft pinks, greens and yellows, with darker blues and blacks adding contrast. How do you think about color as a way to shape tension, depth or atmosphere?

For me, color is something deeply personal. I do not approach it primarily as a decorative element or as a way of illustrating an idea. Rather, color is a way of thinking and a form of artistic research.

In many ways, this process replaces language. Instead of formulating thoughts through words, I compose with layered colors. Through this slow accumulation, I search for nuances, tensions and relationships that are difficult for me to articulate verbally. The depth that emerges is not only visual but also emotional and conceptual.

Q. What can you share about the works selected for the Art Basel in Basel 2026 Collection on Samsung Art Store and the moment in which they were made?

This work emerged within a larger constellation of paintings that I was developing simultaneously in the studio. I rarely work on a single canvas at a time. Instead, several works evolve alongside one another, creating a kind of conversation. What appears on one canvas often migrates to another; a color, form, rhythm or idea that begins in one painting may find a different articulation in the next.

▲ From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen.  “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann.

Both works were created within such a process. They carry traces of multiple explorations and conversations taking place across different canvases at the same time. Looking back, I see each work as part of an ongoing reflection on questions that continue to occupy me: belonging, displacement, memory, inheritance and transformation. Rather than offering answers, the painting became a space where these themes could coexist and interact.

Q. How did the title “Stillleben (Reflection on Longings and Belongings)” come to the work and what does it add to the viewer’s understanding of the piece?

The title emerged from two conditions that often feel inseparable. Questions of migration, displacement, in-betweenness, transformation, inheritance and identity run throughout my practice and shape how I understand the world. What does it mean to belong? Who is included and who remains outside? Belonging can offer shelter, care and nourishment, but it can also produce boundaries and exclusions.

Longing is particularly difficult to describe. For me, it is often connected to a desire to bridge a gap that is always present but was never entirely my own. It can be inherited across generations, carried through stories, silences, memories and cultural interruptions. It is a longing for connection, continuity and understanding, while knowing that some distances can never be fully overcome.

The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion. For me, “Stillleben (Reflection on Longings and Belongings)”inhabits this space of contradiction. It reflects on the simultaneous desire to belong and the awareness that belonging is never simple, fixed or innocent.

Where Art Finds New Meaning at Home

Q. Samsung Art Store gives people a way to encounter world-class art in the spaces where they live. What interests you about that everyday relationship with artwork?

What interests me most is the possibility of creating an everyday relationship with art. Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time. When you encounter an artwork repeatedly, it becomes part of your daily life and the relationship deepens over time to become a piece of your memories and personal history.

This resonates with my interest in collaboration, participation and community building. I enjoy forms of access that allow art to enter everyday environments. Through projects such as Actioning, I have explored how meaning emerges through shared experiences and sustained engagement. I see art as something that can create connections and become part of a shared cultural life.

Q. How do you think the experience of viewing art changes when a work becomes part of a home environment?

I think the experience becomes slower and more intimate. In a museum, we often encounter artworks briefly and alongside many others. At home, the relationship unfolds over time and the artwork becomes part of everyday life.

You might notice it while drinking your morning coffee, passing through a room or returning home after a difficult day. Sometimes you look closely; other times it simply exists in the background. Yet it continues to shape the atmosphere of a space.

▲ “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H.

The work becomes an ongoing relationship. Meanings can shift over time and details that initially went unnoticed may suddenly become important. As the viewer changes, the work changes too. This reflects how I understand art: not as a fixed message, but as something open that continues to generate new associations.

“Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time.”

Q. For viewers who may discover your work for the first time through Samsung Art Store, what would you hope they take time to notice?

I would invite them to spend a little time with the work and allow their eyes to wander. At first glance, my paintings may appear structured, repetitive or geometric. But if you stay with them for a while, small shifts, irregularities and transformations begin to emerge.

I hope viewers notice that nothing is ever entirely fixed. Forms repeat, but they also change. Colors overlap, reveal and conceal one another. What may initially seem stable gradually becomes more fluid and complex.

Perhaps most of all, I hope people allow themselves to experience the work without feeling the need to immediately understand or interpret it. Much of my practice is concerned with things that exist between categories: between belonging and displacement, order and unpredictability, memory and imagination. These are experiences that cannot always be translated into words.

If viewers take the time to notice the rhythms, layers and subtle variations within the work, they may discover that the painting is less about providing answers than about creating space for reflection, curiosity and personal associations. I hope everyone can find their own point of entry and build their own relationship with the work over time.

▲ Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB.

Samsung Art Store is an art subscription service available on Samsung Art TVs. The service offers more than 5,000 artworks in 4K quality from over 800 artists through more than 80 partners. Available across Samsung’s expanded 2026 Art TV lineup, Samsung Art Store brings curated artwork into everyday spaces through Samsung’s display technology and design.

Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[1] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[2] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser[3] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[4] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence[5] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[6] and Perplexity.[7] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[8] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,[9] Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue, Light Green and Light Pink.[10] For added peace of mind, Samsung Care+[11] offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom India, Samsung Mobile Press or Samsung.com.

Specification Table

[1] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[2] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[4] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[5] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[6] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[7] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

[8] Service availability may vary by country/service provider/language/device model/OS version.

[9] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[10] Color availability may vary depending on country or carrier.

[11] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[12] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[13] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

When developing the new Galaxy Buds4 Pro, Samsung focused heavily on completely reimagining how an earbud captures and transmits the human voice. Their first objective was to develop a brand-new Sensor Fusion technology — ensuring a user’s speech can cut through the noise with absolute clarity.

What Is Sensor Fusion and How Is It Important for Call Quality?

When it comes to taking calls, an earbud’s microphone is much farther from your mouth than a phone’s, making your voice highly susceptible to being drowned out by ambient noise. For traditional earbuds relying on a single sensor, this physical limitation often means compromised call quality, especially when ambient noise is louder than the user’s voice.

To overcome this, Samsung applied an environment-aware Sensor Fusion technology[1] for Galaxy Buds4 Pro. Instead of relying on one input, Samsung’s technology intelligently combines multiple sensors to recognize and adapt to the surrounding environment.

Galaxy Buds4 Pro is equipped with three microphones — two external microphones directly capture a user’s voice, while a third internal microphone detects speech transmitted within the body. Importantly, a Voice Pickup Unit (VPU) sensor based on bone conduction also detects the head’s physical vibrations when a user speaks.

▲ A cutaway of Galaxy Buds4 Pro — three microphones and a VPU sensor work in harmony to precisely reconstruct voice data.

The voice data then activates a noise reduction algorithm that allows Galaxy Buds4 Pro to precisely isolate and comprehensively reconstruct the user’s voice from surrounding noise with pinpoint accuracy, ensuring clear communication even in the most chaotic environments.

How Sophisticated Is Galaxy Buds4 Pro’s Noise Reduction Algorithm?

An AI-based system called a Deep Neural Network (DNN) — modeled loosely on the structure of the human brain — serves as the core noise reduction technology within Galaxy Buds4 Pro’s Sensor Fusion technology. Typically, software this powerful requires massive computing power that simply cannot fit inside a tiny earbud. However, Samsung meticulously optimized its algorithm for on-device processing, slashing the processing load to roughly 10% of the original computational requirements and shrinking the model size to just 30%, successfully bringing powerful AI voice processing to a compact earbud form factor.

But blocking noise isn’t enough to guarantee true call clarity — the earbuds must also make sure your voice sounds natural. To do that, Galaxy Buds4 Pro analyzes past, present and predictive sound data to instantly adapt to rapidly changing environments. Samsung also upgraded its algorithm to capture 16 times more vocal detail than previous models. Because of this massive boost in precision, every part of your speech — from high-pitched tones to sharp consonants and subtle word endings — remains crisp and easy to understand, no matter how loud your environment gets.

Galaxy Buds4 Pro even accounts for natural body movements that can cause the earbuds to shift, causing ‘fit leakages’ that allow unwanted background noise to seep in. To counter this, Galaxy Buds4 Pro continuously analyzes signals from the inner and outer microphones to estimate leakage in real time, dynamically adjusting the audio to keep the call crystal clear.

Furthermore, Galaxy Buds4 Pro’s superior DNN-powered voice clarity is truly maximized when paired with a Galaxy smartphone, harnessing a Super Wideband (SWB) connection of up to 16 kHz to deliver exceptionally rich and natural voice quality.

▲ Voice clarity WITHOUT Galaxy Buds4 Pro’s noise reduction algorithm

▲ Voice clarity WITH Galaxy Buds4 Pro’s noise reduction algorithm

How Was Galaxy Buds4 Pro’s Call Quality Tested for the Real World?

To ensure Galaxy Buds4 Pro delivers exceptional call quality in the real world, Samsung brought the real world into the lab using massive wind simulators to recreate acoustic scenarios based on actual location recordings.

▲ This image is AI-generated and is for illustrative purposes only. It depicts a lab used to test the technology behind Galaxy Buds4 Pro’s crystal-clear calls.

In addition to lab testing, Samsung conducted extensive field tests in the noisiest everyday environments including bustling cafes, loud department stores and echoing train stations. They even tested call quality while walking outdoors late at night and riding in cars with the windows rolled down — all to perfect the earbuds’ performance in truly authentic, real-world scenarios.

Ultimately, Galaxy Buds4 Pro proves relentless engineering and technological innovation can shatter the physical limitations of true wireless earbuds. By merging an intricate Sensor Fusion technology with highly optimized algorithms — and validating it through exhaustive real-world testing — Galaxy Buds4 Pro offers an unprecedented level of call clarity, helping you find your voice, anywhere.

[1]Supported on Galaxy Buds Live and subsequent models

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store, a Samsung Micro RGB TV sweepstakes in collaboration with electronics retailer Best Buy and select U.S. and U.K. experiences in support of its global release.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.[1]

In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

As the global TV market leader for 20 consecutive years,[2] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com.

About DC Studios
DC Studios, a newly formed division of Warner Bros. Discovery, is committed to building a long-term creative architecture to realize the power and wonder of the DC Universe across film, TV, animation and gaming under a single banner. Fueled by eight trailblazing decades of DC Comics, the Company is collaborating with key divisions throughout the WBD family – and innovative artists and storytellers from around the world – to bring DC’s rich trove of powerful stories and globally beloved characters to life within a single unified DCU that spans every platform and medium worldwide. Kicked off last summer with James Gunn’s acclaimed blockbuster Superman, the next chapter of this dynamic, all-new DCU will bring a range of stunning new characters and worlds to screens across the globe – from the intergalactic cops of Lanterns, to the chilling Gotham anti-hero of Clayface, to the compelling young hero at the heart of this summer’s hugely anticipated big-screen epic Supergirl – inviting fans and newcomers alike to experience a bold new vision of one of the biggest, most enduring and grandest stories ever told.

[1] Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

[2] Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.

Wearable technologies have become a widely available and cost-effective way to capture continuous, real-world health data, making them extremely appealing for clinical research. However, many research programs struggle to translate wearable-generated signals into clinically meaningful evidence.

Samsung addresses this challenge through an integrated approach that combines its latest advancements in wearable technology with clinically validated measurements, including bioelectrical impedance analysis (BIA) and electrodermal activity (EDA), as well as Software as a Medical Device (SaMD) features such as obstructive sleep apnea (OSA) and atrial fibrillation (AFib) detection, biomarker development expertise and research-related technical infrastructure designed to support evidence generation across the research lifecycle.

“The future of clinical research is increasingly collaborative and brings together technology, scientific expertise and research partners to generate a deeper understanding of human health,” said Jongmin Choi, Head of Health R&D Group, Mobile eXperience (MX) Business, Samsung Electronics. “Through our collaboration with Alcedis, Samsung is unlocking new opportunities for biomarker development, digital endpoint innovation and evidence generation throughout the research lifecycle.”

Samsung’s research platform starts with its cutting-edge devices and biosensors featured on Galaxy Watch that enable continuous collection of physiological data in real-world environments for users that have consented. With industry-leading wearable technology and a collaborative approach to developing measurement methodologies that provide a foundation for scientifically meaningful digital biomarkers and endpoints, Samsung’s research platform allows for faster study setup with fine-grained control of biosensors and access to participant- and device-level insights and biosensor data with respect to the study and established protocols.

As healthcare shifts toward more connected, data-driven models of care and research, Samsung is helping bridge the gap between everyday health monitoring and scientific discovery — enabling a new era of evidence generation that brings researchers closer to real-world insights and helps accelerate innovation across the healthcare ecosystem.

“The future of clinical research depends on our ability to capture meaningful health data beyond traditional clinical settings,” said Hanno Härtlein, CEO of Alcedis. “Our collaboration with Samsung brings together complementary strengths and scalable infrastructure to help advance endpoints and biomarker development, to accelerate evidence generation and support the development of more patient-centric healthcare innovations. Under our collaboration, Alcedis will lead study execution and participant engagement, while Samsung will provide its advanced wearable technology and research infrastructure to support evidence generation.”

For generations, Gujarat’s entrepreneurial spirit has powered businesses, industries and community-led progress, making it one of India’s most dynamic centers of innovation and opportunity. Bringing this spirit of problem-solving to the next generation, Samsung India conducted a Design Thinking Workshop under its flagship Solve for Tomorrow (SFT) 2026 programme in Adani Vidya Mandir, Ahmedabad, where over 108 students explored how technology and human-centred design can be used to solve real-world challenges.

The workshop, part of a nationwide 100-city rollout, introduced participants to Samsung’s Design Thinking framework, helping them identify local challenges, understand user needs and transform observations into scalable, technology-driven solutions.

Samsung Solve for Tomorrow is Samsung India’s flagship innovation and education programme for young people aged 14–22 years. The fifth edition encourages participants to develop solutions across four themes — AI for a Better Tomorrow, Health & Education, Environmental Sustainability, and Sport-Tech.

During the Ahmedabad workshop, students developed ideas addressing a range of community challenges. Saanvi Nair, a Class 9 student from Adani Vidya Mandir, applied sustainable engineering principles to rural logistics after identifying a pressing storage deficit.

“Workers and farmers in villages often struggle to store grains, water and food,” she said, inspiring her concept for an eco-friendly, portable solar-powered refrigerator.

Focusing on tech-enabled preventative wellness and consumer safety, fellow student Vaishvi Kashti shared “Many doctors say that we are getting sick from eating food that has harmful substances or ingredients,” leading her to propose an intelligent, real-time scanning device to validate food quality.

Similarly, targeting industrial automation and risk mitigation, Kruti Rana highlighted that “Industries and factories often catch fire easily because of some technical issues in their machinery,” driving her to conceptualise an automated IoT-alert system to pre-empt mechanical failures.

The solutions emerging from the workshop reflected the diversity of innovation opportunities across Gujarat. From sustainability and food safety to industrial automation, students showcased how local challenges can become starting points for impactful innovation.

As Samsung marks 30 years in India, it is significantly expanding the scale of Solve for Tomorrow through Design Thinking Workshops across Bharat, creating opportunities for young innovators from diverse backgrounds to build future-ready problem-solving, innovation and entrepreneurial skills.

Applications for Samsung Solve for Tomorrow 2026 remain open until July 3, 2026. The top four winning teams will receive incubation grants worth INR 2 crore through FITT, IIT Delhi, along with mentorship, training, prototyping support and access to India’s startup ecosystem.

For more information and to apply, visit: www.samsung.com/in/solvefortomorrow

Since the launch of the first-generation WindFree air conditioner in 2016 — the world’s first air conditioner to realize the functional innovation of WindFree Cooling — Samsung has continued to reshape the role of home appliances. The second generation expanded appliances into the realm of furniture, fundamentally changing the landscape of living spaces.

What changes, then, does the third generation of WindFree air conditioners bring after a decade of innovation? This year, Samsung introduced the new, AI-powered Bespoke AI WindFree Pro air conditioner, a unit that delivers cooling optimized to user environments and lifestyles. At the same time, its simple and restrained design offers a new interpretation of the relationship between appliances and living spaces.

The innovation and design excellence of the Bespoke AI WindFree Pro were further recognized by leading international design competitions, earning Winner awards at both the iF Design Award 2026 and the Red Dot Design Award 2026.

Samsung Newsroom spoke with Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group in the Digital Appliances (DA) Business to gain deeper insight into the journey behind the creation of the third-generation WindFree design.

▲ Pictured from left: Yuna Park of the HVAC Design Group and Sujong Kim of the Aesthetic Intelligence Group, DA Business

“An Air Conditioner That Resonates With Its Surroundings”: A New Paradigm for 10 Years of WindFree Design Innovation

Q. It has been 10 years since Samsung introduced the world’s first WindFree design and changed the air conditioner paradigm. What was the design direction behind the new 2026 AI WindFree air conditioner?

Yuna Park: The key concept that defines the third-generation WindFree design is “resonance with space.” The 2026 Bespoke AI WindFree air conditioner uses radar sensors to precisely recognize both users and their living environments, delivering the most comfortable experience for each situation. Inspired by architectural elements, we removed details that unnecessarily draw attention and focused on creating a product that naturally blends into its surroundings through distinctive material expression.

“As technology becomes more advanced, appliances should blend into the background of a space rather than draw attention to themselves. The third-generation WindFree design creates a sense of unity that blurs the boundary between appliances and architecture.”
— Yuna Park

▲ The 2026 Bespoke AI WindFree Pro embodies the concept of “resonance with space.”

Q. What visual and structural changes were introduced in the newest Bespoke AI WindFree lineup, and what design elements have been upgraded?

Yuna Park: While the second-generation design emphasized the aesthetic value of appliances through its “canvas design,” which framed the front of the product like a work of art, the third generation focuses on architectural expression that harmonizes with the entire space. We’ve simplified surface elements to their essence and redefined the relationship between function and space through refined dimensionality. The sculpted WindFree elements express the product’s functional evolution, while the areas that interact with surrounding furniture feature richer material expression to create a stronger sense of integration with the space.

▲ The third-generation WindFree design conveys a refreshing sense of comfort through carefully controlled gloss levels and refined texture detailing.

A Minimalist Design Inspired by the Wall Itself: Bespoke AI WindFree Pro

Q. The Bespoke AI WindFree Pro blends naturally into the wall as if it were part of a single surface. It creates a very different impression from conventional wall-mounted air conditioners. Where did this design inspiration come from?

Yuna Park: Traditional wall-mounted air conditioners have been limited by complex internal structures required to deliver performance, resulting in segmented forms that often felt at odds with modern interiors. This time, we returned to the fundamental idea of an appliance that hangs on a wall. We applied the clean vertical and horizontal lines often found in architecture to the product’s form. The upper section, where people’s eyes naturally rest, was intentionally kept clean so it could visually merge with the surrounding wall, while the functional area where air is discharged was clearly separated and positioned at the bottom. By dividing the layout according to architectural proportions, we were able to create a clean form that blends into the wall as though it were part of it.

“I wanted to reimagine the wall-mounted air conditioner — often seen as something that disrupts an interior — as a beautiful architectural element that feels like part of the wall.”
— Yuna Park

Q. What was the most challenging aspect of maintaining powerful cooling performance while achieving the minimalist appearance of a wall-mounted air conditioner?

Yuna Park: The multi-blade system, which precisely controls airflow, is a complex structure that plays a critical role in the air conditioner’s performance. If exposed, it could easily disrupt the clean lines of the exterior. Therefore, achieving the right balance between performance and aesthetics required close collaboration with the engineering team from the earliest stages of development. One of the key challenges was eliminating the visual disconnect caused by the exposure of internal mechanical structures when the two blades operate. To address this, we incorporated a sophisticated secondary blade that complements the movement of the main blade. Even when the blades are fully open during operation, the internal structures remain naturally concealed, allowing us to maximize cooling performance while maintaining a clean appearance at all times.

▲ The Multi-Blade structure of the 2026 Bespoke AI WindFree Pro optimizes airflow for faster and more efficient cooling

Q. Since wall-mounted air conditioners are often installed in bedrooms, studies and other personal spaces, what was the most important consideration in selecting colors and materials?

Sujong Kim: Neutrality was our highest priority. Personal spaces tend to reflect individual tastes more strongly than shared spaces such as living rooms. To avoid imposing a particular mood, we eliminated prominent gloss finishes and bold patterns. Instead, we applied a subtle etched texture that softly absorbs light and reduces visual fatigue. For color, we selected Essential White as the primary option because of its broad appeal. We also introduced Soapstone Charcoal, a deep yet soft dark tone designed for global markets — where demand for darker interior styles continues to grow. Together, these finishes create a calm and restrained atmosphere.

▲ 2026 Bespoke AI WindFree Pro blends in harmoniously with the home space.

Q. Are there any design details that consumers may not immediately notice but that you hope they will appreciate?

Yuna Park: To express the evolved identity of WindFree, we’ve carefully refined both the size of the WindFree micro air holes and the density of their arrangement. It is a subtle detail designed to create perfect visual balance within the product’s clean outline. Beyond the exterior, we also paid close attention to the finish quality of the internal structures. Even when glimpses of internal components are visible during operation, they are designed to appear visually organized and refined.

From Appliances to Spatial Value: Samsung WindFree Air Conditioners and the Pursuit of Sustainable Design

 “I want to create a moment when users move beyond saying that the air conditioner has an impressive design and instead feel that their space — their home — has become more refined because of their WindFree air conditioner.”
— Sujong Kim

Q. Samsung WindFree air conditioners have become an element that helps complete the overall experience of a space. Looking ahead, where do you see the design heading, and what goals would you like to achieve as a designer?

Yuna Park: As AI technology continues to evolve, appliances will become increasingly intelligent. What matters most, however, is not showcasing technology but delivering experiences that feel natural and comfortable to users. Future WindFree designs will continue to soften the mechanical presence of air conditioners and strengthen the sense of stability they bring to the relationship between people and spaces. As a designer, I will continue exploring new materials and design expressions that expand the user’s spatial experience. Ultimately, I want air conditioners to be recognized not simply as machines that manage air, but as distinctive objects that elevate the overall quality of a space.

Sujong Kim: Another important pillar is sustainability. The future direction of CMF[1] design lies in maintaining WindFree’s unique character and design integrity while actively incorporating recycled materials and environmentally conscious finishing processes. We also hope to explore the use of natural materials often found in premium furniture and architectural interiors, such as fabric, wood and stone. Our goal is to create products that feel less like appliances and more like original elements of the architecture itself. I want users to move beyond saying, “This air conditioner has a beautiful design,” and instead feel, “My space — my home — has become more refined because of my WindFree air conditioner.”

Behind the comfort we enjoy every day lies the tireless dedication and thoughtful craftsmanship of designers who continuously refine the technologies that support it. By advancing both performance and design without compromise, Samsung WindFree air conditioners continue to enhance the value of the spaces people create. Having redefined the role of the air conditioner with each generation, WindFree is set to continue its evolution.

[1] Color, Material, and Finishing.

▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition.

Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city.

From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the Official Art TV provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home.

A Living Gallery of Personal Aesthetic

Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal.

▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences.

The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art, and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly.

▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience.

At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED[1], The Frame Pro and The Frame displays from Samsung’s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant’s results.

“The Frame is so stylish, and I loved how clearly you could see the artwork from every angle,” said an attendee.

The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home.

▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge.

One attendee said, “I was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.”

Between visitor sessions, the Art Wall shifted to highlight the city’s artistic identity, previewing Samsung’s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year’s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing.

An Artifact of Time, Framed by Daniel Arsham

As Samsung’s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art’s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of “fictional archaeology,” creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future.

▲ Artist Daniel Arsham, Samsung’s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel.

In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham’s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen.

▲ Arsham’s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns.

Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time.

To mark his role as Samsung’s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV.

▲ Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17.

“An artist’s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,” said Arsham.

A Conversation on Discovering Your Artistic Sensibility

Samsung’s Basel story continued, moving from the fair floor to Gare du Nord for a special event, “Art Night with Samsung Art TV.” During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home.

▲ Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV.

The evening’s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris, and Daria Greene, Head of Content and Curation for Samsung Art Store, how artistic sensibility is shaped by everyday experiences, and how art can be curated, discovered and lived with.

▲ Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces.

The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day.

▲ A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026 Collection.

Where Art Becomes Part of Home

Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store.

▲ A visitor takes in the vibrant work of Raphael Hefti on display.

▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home.

In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life.

[1] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.

Bringing this spirit of innovation to the forefront, Samsung India conducted a Design Thinking Workshop under its flagship Solve for Tomorrow 2026 programme in Alwar, where 255 students from MSME Technology College, Bhiwadi explored how artificial intelligence, technology and human-centred design can be applied to address real-world problems.

The workshop introduced students to Samsung’s Design Thinking framework, helping them identify local challenges, understand user needs and transform observations into scalable, technology-driven solutions.

One such idea came from Veeru Kumar Verma, who examined the growing challenge of traffic congestion and inefficient parking management in rapidly expanding urban centres such as Bhiwadi. Through the workshop, he developed the concept of a smart parking platform that could provide real-time information on available parking spaces and help reduce traffic bottlenecks.

“The workshop helped me look beyond the symptoms of a problem and understand its root causes. Once I started thinking from the user’s perspective, it became easier to imagine solutions that could make a real difference,” said Verma.

Another participant, Hemant Kushwaha, focused on the gap between skill-development opportunities and student awareness. His idea explored how digital platforms could help young people access information about training programmes, career opportunities and skill-building resources available in their region.

The solutions emerging from the workshop reflected the diversity of innovation opportunities that exist across Rajasthan. From smarter urban infrastructure and mobility solutions to education and workforce readiness, participants demonstrated how local challenges can become starting points for impactful innovation.

Samsung Solve for Tomorrow is Samsung India’s flagship innovation and education programme for young people aged 14–22 years. The programme encourages participants to develop solutions under four themes — AI for a Better Tomorrow, Health & Education, Environmental Sustainability, and Sport-Tech.

As Samsung celebrates 30 years in India, the company is significantly expanding the scale of Solve for Tomorrow through Design Thinking Workshops across 100 cities spanning Bharat, creating opportunities for young innovators from diverse backgrounds to build future-ready problem-solving, innovation and entrepreneurial skills.

Applications for Samsung Solve for Tomorrow 2026 are open until July 3, 2026. The top four winning teams will receive incubation grants worth INR 2 crore through FITT, IIT Delhi, along with mentorship, prototyping support, training and access to India’s startup ecosystem.

To apply, visit: samsung.com/in/solvefortomorrow