Samsung Newsroom got hands on to put the newest in the Galaxy A series to the test.

A Camera that Flips Around

Equipped with Samsung’s first rotating camera array, the Galaxy A80’s triple camera set-up features a 48MP main camera, an Ultra Wide Camera and a 3D Depth Camera. The camera array combines to produce a number of effects, some familiar and some new.

But the best part about the Galaxy A80 is that the range of camera effects aren’t just limited to the camera on the back of the phone. The A80 employs a slide-out panel on top of the phone that automatically extends upward and flips the camera around to face the user when they switch to the front-facing camera mode, allowing the powerful camera array to be used for selfie-mode photos too. The sliding module fitting seamlessly into the back of the phone when lowered, making the motor-driven raising and lowering of the camera array very sleek.

The ability to use the phone’s 48MP main camera for front-facing photos struck us as a game changer. For shots where we wanted to take a selfie while still capturing a significant portion of the background, Wide mode on the selfie camera was ideal. To take the effect a step further, the Galaxy A80 is also equipped with Ultra Wide mode*, which has a viewing angle as wide as that of the human eye, and is perfect for taking wide scenery and nature shots. We had a lot of success using Ultra Wide mode to take front-facing photos too, as it worked well for taking selfies with large groups of people and taking pictures in front of things like large landmarks. What’s more, all of these images were captured in stunning Wide Quad HD quality due to the fact that we were able to use the 48MP main camera to take them.

Live focus mode was another favorite of ours. The feature uses the depth sensor and machine learning to apply a cinematic blurring effect on the background while keeping the subject in the foreground crisp and focused. The ‘bokeh’ blurring effect is adjustable, and leads to some artistic, professional looking shots.

We loved the content creation possibilities afforded by the Galaxy A80 too. When taking videos while walking or running, Super steady mode was a big help in reducing camera shake and smoothing out videos. We were even able to create some movie-like videos with bokeh backgrounds using Live focus video mode. The Galaxy A80 allows you to switch in and out of selfie mode in the middle of a recording too, with the phone seamlessly blending the footage on either side of the camera rotation so that you can switch back and forth between the front and rear-facing cameras without interrupting your video**. The newest in the Galaxy A line can even capture videos in stunningly crisp 4K Ultra-high definition mode (3840 X 2160 pixels).

A True Full-Screen Display

The Galaxy A80 features Samsung’s first full-screen display – a 6.7-inch FHD+ Super AMOLED New Infinity Display. Without a notch, waterdrop or cut-out, playing our favorite racing game was just how we’d always wanted it to be – big, bright and uninterrupted. While playing, we discovered that we were more likely to spot other players and in-game details on the bigger, unobstructed display, and that instances where we were hitting the wrong buttons by mistake were lessened because the controls were more spread out.

Watching videos on the notch less screen produced a certain cinematic satisfaction, and we found that the extra screen real estate provided by the lack of a ‘forehead’ at the top of the phone improved usability across the board. The phone’s Smart Multitasking feature***, for instance, worked well on the Galaxy A80’s bigger screen. Doing things like checking a map on one half of the screen while texting a friend to tell them where we were on the other half was very handy. The picture-in-picture mode was also great for when we were watching something, but still wanted to be able to do other things on the phone.

Intelligent Power and Performance

All the great features mentioned above are rendered useless without reliable battery life on the go. The Galaxy A80’s 3,700mAh smart battery and intelligent performance functions to be up to the task.

With its intelligent battery, the Galaxy A80 analyzes usage and automatically closes background apps that are unnecessarily using up battery life. To take battery conservation a step further, users can turn on Adaptive Power Saving, which allows their device to modify settings according to users’ expected daily usage. After giving the phone some time to get used to our usage patterns, we found that this feature really helped in preserving battery life. Once the battery does eventually tick down, the Galaxy A80 is equipped with Super Fast Charging**** technology to get users charged back up quickly.

The device is also equipped with an ‘Intelligent Performance Enhancer’, which allows the phone’s AI to optimize CPU and RAM usage and ensure that the amount of power being drawn is always a match for the user’s unique usage patterns. We additionally appreciated how the Intelligent Performance Enhancer would preload our most-used apps to ensure that they were able to be quick-launched when needed.

Cool Extras

In addition to getting lost in the Galaxy A80’s edge-to-edge New Infinity Display, now users can experience immersive sound too. The device is equipped with Dolby Atmos audio that allows for a 360-degree audio experience when using headphones or a Bluetooth speaker.

The Galaxy A80’s ergonomic curved back (available in Angel Gold, Ghost White and Phantom Black) makes it comfortable to grip in one hand. Likewise, the position of the power button lower down on the side of the phone, and easy-to-activate ‘One-handed mode’ made the phone easy to use when we had a lot going on.

Optimal for creating and consuming media, with a battery that can be counted on, the Galaxy A80 is the ideal companion for the content-hungry user living in the now.

* Viewing angle is adjusted for selfies taken with the Ultra Wide Camera

** Super steady mode must be turned off before camera will switch between front and rear-facing modes mid-video

*** Available after downloading certain third-party apps

**** Super Fast Charging is only available with a compatible 25W charger and cable

Visualize Your New Room

Samsung’s AR service, Bixby Vision¹, acts as a visual guide, allowing you to see more with your smartphone camera. The home décor function of the Galaxy S10’s Bixby Vision can show you how your home might look with new home appliances and furniture, virtually positioning them wherever you wish to see them. To enable the function, simply open up Bixby Vision, select the home décor function from the apps menu and point your camera to the area where you want to place home appliances or furniture. After choosing an appliance or piece of furniture, the object will appear wherever you tap on the screen. You can choose sofas, rugs, tables, fridges, or any other home product that you want, and virtually place them wherever you like.

The discovery doesn’t end there: Bixby Vision offers even more services that allow you to visualize your new appliances and furniture from the comfort of your own home. The AR service can apply a 3D effect to key Samsung home appliances, allowing you to see how doors open, for example. Collaborating with U.S. online furniture company, Wayfair, Bixby Vision’s home décor function runs automatically whenever you encounter 3D content on the website within the Samsung Internet app, enabling you to see what the product would look like in your room without leaving your house.

“We are planning to increase the types of home appliances and furniture that support the home décor function,” said Martin Lee of Product Strategy team at Samsung Electronics.

Check for the Right Fit

With the Galaxy S10 5G, you can make speedy assessments of an object’s dimensions without frantically searching for the tape measure. Using the 3D Depth Camera on the Galaxy S10 5G, the Quick Measure app shows you the height, width and length of the object captured by your camera. This feature makes it easier for you to buy a mattress that fits your bed frame, or a set of chairs that are the right height for your kitchen table.

¹ Service availability and content provider may vary by country and device.

Samsung Electronics reveals the new Galaxy A80 – a smartphone created for the way people are engaging in the Era of Live. People are increasingly using their smartphones to share live interactions – capturing spontaneous photos, streaming live video and connecting over shared experiences that are happening right now. We are moving from the ‘era of the selfie’ to the ‘era of live’, where people are fostering more genuine and meaningful connections. Built to drive this evolution, the Galaxy A80 offers compelling innovations: a captivating, full-screen display, Samsung’s first revolutionary rotating camera and an intelligent battery.

“Consumers are at the center of everything we do and they search for devices personalized to their specific lifestyle. Armed with our expertise, global capabilities and rich consumer insights, Samsung is uniquely positioned to provide innovations for everyone,” said DJ Koh, President and CEO of IT & Mobile Communications Division at Samsung Electronics. “The Galaxy A Series provides a range of models so everyone can choose a device that fits their unique needs and enables them to pursue their passions. The Galaxy A80 offers premium features for digital natives who want to fully engage in the Era of Live.”

Capture the World as You See It

Created with Samsung’s first rotating camera, the Galaxy A80 lets people seamlessly capture the world around them. When users select the selfie mode in the camera app, the three cameras automatically pop-up from the back of the phone and rotate. The innovative camera mechanism delivers the same extraordinary triple camera experience with the same high-resolution lens, front and rear, so you never have to sacrifice on quality.

With the 48MP main camera, users can now shoot vivid images day and night. The Galaxy A80’s 3D Depth camera offers Live Focus videos by scanning objects for measurement and depth. Built with an Ultra Wide angle lens with the same viewing angle as the human eye, so your favorite views can be shared with less panning.

The Super Steady video mode helps you effortlessly capture content by reducing video shake to ensure smooth, pro-level action videos. And with other intelligent camera features such as Scene Optimizer that can recognize and enhance up to 30 scenes, and Flaw Detection that automatically identifies glitches before you click, you’ll never miss the perfect shot.

Enjoy Immersive Multimedia Experiences

Enabled by the rotating camera, people can experience an uninhibited view with Samsung’s first New Infinity Display. Featuring the 6.7-inch FHD+ Super AMOLED screen, Galaxy A80 brings you content in vivid detail, letting you get fully immersed in every game, video, photo and story.

Galaxy A80’s Dolby Atmos lets you lose yourself in the sound with a 360-degree audience experience when using earphones or Bluetooth speakers.

Stay Connected for Longer

The Galaxy A80’s 3,700mAh battery and its Super-Fast Charging at 25W capabilities keep you connected for longer and gives you more freedom by allowing you to charge your phone quickly – so you don’t miss a beat.

The Galaxy A80 also features an intelligent battery which learns your daily routine and app usage patterns to optimize your phone’s power consumption. The Adaptive Power Saving Mode enables users to be reassured knowing the smart battery is running most efficiently for the best performance needed.

Access What You Need, When You Need It – Safely and Securely

The Galaxy A80’s Intelligent Performance Enhancer provides AI-powered performance optimization software, which adjusts the battery, CPU and RAM of your device based on your unique usage, helping your phone work harder and launch apps faster when you need them.

Bixby Routines helps keep you on track by learning your app usage patterns and analyzing your habits so that it knows which features you need, when you need them. Bixby Routines automates your everyday tasks and apps based on your routine, such as driving or being at work.

Fortified by Samsung Knox, Samsung’s defense-grade security platform designed to protect from chipset to software, people can enjoy the freedom of connection safely on Galaxy A80. This allows people to use Samsung Pass to access apps and websites by using biometric authentication. To increase ease-of-use, a fingerprint scanner was embedded on-screen so people can intuitively unlock their phone.

To complement people’s active lifestyles, Galaxy A80 includes button-activated or hands-free Bixby so that users can get connected to the information needed more conveniently. Users can also easily access other features such as Bixby Vision, Bixby Home, and Reminder while on-the-go. The Galaxy A80 also features key Galaxy experiences including Samsung Health, Samsung Pay^* and more.

Express Your Style with an Elegant Design

The Galaxy A80 is available in three colors: Angel Gold, Ghost White and Phantom Black. The Angel Gold color includes elements of pink, while the Ghost White option combines some blue characteristics, so these colors look different depending on light direction and reflection.

The Galaxy A80’s sleek design and comfortable, ergonomic grip ensures it fits comfortably in your hand – so it’s easy to use when on-the-go.

For more information about the Galaxy A Series, visit news.samsung.com/galaxy, www.samsungmobilepress.com orwww.samsung.com/galaxy.

Samsung Galaxy A80 Product Specifications**

^*Availability may vary by market
^**All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
^***Screen measured diagonally as a full rectangle without accounting for the rounded corners.
^****Typical value tested under third-party lab condition. Rated (minimum) capacity is less. For more information, please visit www.samsung.com.

Samsung Electronics today announced the Samsung Galaxy S10 5G will be available for purchase in Korea starting April 5, 2019. Over the past decade, Samsung has worked closely with network operators, device manufacturers and software developers to make 5G a reality with its complete end-to-end solution. Now, consumers will be able to unlock an entirely new mobile experience with the most advanced network available and the powerful and innovative features of the Samsung Galaxy S10 5G.

“We are at the beginning of a new era where the incredible speed and connectivity of 5G becomes a reality, bringing the world closer to Samsung’s vision of connected living,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “We are proud of the work we’ve accomplished to bring our first 5G smartphone to market and look forward to bringing it to everyone around the world in the coming year.”

Leading the World to 5G

As one of the only companies with an end-to-end 5G solution from chipsets, network core, radio solutions and user devices, Samsung is uniquely positioned to deliver a next-generation smartphone and network – in Korea, the 5G commercial network has been on air since December 1st 2018 by all mobile operators using Samsung’s 5G network core and radio solutions.

The introduction of the Galaxy S10 5G is a key milestone in Samsung’s research and development that also includes key breakthroughs like the world’s first gigabit speed 5G transmission, the first 5G handover between multiple cells, and now, its first 5G smartphone available on the market.

Bringing the New Era of Connectivity to Life

The Galaxy S10 5G puts the unrivaled power, speed and connectivity of 5G networks directly into the hands of consumers. With speeds up to roughly 20 times faster than 4G networks, consumers on a 5G network can download a full season of a TV show in minutes, play graphics-rich cloud games, stream 4K video with virtually no lag and enjoy enhanced VR and AR experiences. Additionally, 5G will unite more than 1 million devices per square kilometer transforming how consumers live, communicate and work by connecting not only smartphones but vehicles, factories, offices and cities as well.¹

To take full advantage of the increased power of 5G, the Galaxy S10 5G includes new advanced features that expand the viewing experience with the largest display available on a S Series device, create stunning photos and videos with intelligence and offer the powerful performance needed to keep pace.

• Large Viewing Experience: The Galaxy S10 5G’s 6.7-inch Dynamic AMOLED display with edge-to-edge screen allows digital 5G content to be seen as it was intended. Samsung has developed a visual display that fully immerses consumers in the high-quality HD content, games, augmented reality and video conferencing made possible through 5G.

• Pro–Grade Hexa Camera: The Galaxy S10 5G significantly upgrades the smartphone camera with a neural processing unit (NPU), to help with the perfect shot, as well as six total cameras including the 3D Depth Camera. It accurately provides depth information by measuring the length of time for a light signal to bounce off subjects to deliver bokeh effects with Live focus video, measure objects with Quick Measure.

• Ultimate Performance: In addition to delivering the speed to download a season of HD television in minutes or buffer-free experiences for uninterrupted streaming, the Galaxy S10 5G packs a 4,500mAh battery for streaming content and playing games without needing to recharge frequently. For those times where power may be low, the Galaxy S10 5G uses Super Fast charging at 25W.

Galaxy S10 5G will be available in Majestic Black, Royal Gold, Crown Silver colors starting in Korea beginning April 5, 2019 and will expand to additional markets after.

For more information about the Galaxy S10 5G, visit news.samsung.com/global/galaxy,www.samsungmobilepress.com, or www.samsung.com/galaxy.

1 According to Samsung Research & Development

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

The Galaxy S10 line builds on Samsung’s camera leadership – which includes the company’s game-changing Super Speed Dual Pixel and Dual Aperture technologies – by introducing a slew of exciting enhancements and even more advanced intelligence. Together, these innovations offer users all the tools they need to take truly epic shots and videos.

See More, Snap More

Each Galaxy S10 is like a professional-grade camera that fits in your pocket. The devices’ easy-to-use cameras were designed to allow you to capture any shot and angle. So no matter what you’re shooting, you’ll always have the right lens for the job.

At 123-degrees, the rear camera’s new 16MP Ultra Wide lens features a field of view that’s similar to the human eye. It covers approximately 4.3 times more area¹ than a 77-degree Wide-angle lens, and allows you to capture the world as you see it. Perfect for taking epic landscape shots, big panoramas (both horizontally and vertically), or simply fitting the entire family into a photo, the Ultra Wide lens ensures that you’re always able to capture the full scene.

Pictures taken with Galaxy S10’s Wide-angle (left) and Ultra Wide lens

Each Galaxy S10’s rear camera setup also includes a 12MP Wide-angle, Dual Aperture, Super Speed Dual Pixel lens. It combines an f/1.5-aperture lens with an f/2.4, and automatically adjusts to light just like our eyes to help users snap professional-looking photos, day or night. The Galaxy S10 and S10+’s triple rear camera setup also includes a 12MP Telephoto (zoom) lens. For those times when you need to get a little closer to your subject, the Telephoto lens provides two times optical zoom and ten times digital zoom.

Each Galaxy S10 comes equipped with a 10MP UHD Dual Pixel front-facing camera that’s perfect for taking high-quality selfies. The Galaxy S10+’s dual front camera setup offers improved megapixels and super-fast autofocus,²and includes an RGB depth lens for enhanced quality of bokeh effects.

A Smarter Way to Shoot

The Galaxy S10’s hardware is complemented by a next-generation Neural Processing Unit (NPU) – a layer of intelligence for all your photos – that streamlines image processing and makes already smart features better.

The addition of the advanced NPU makes the camera’s Scene Optimizer function that much more powerful. Now, Scene Optimizer is capable of analyzing even more complex scenes, and can simultaneously process more image recognition data than before. The camera recognizes up to 30 different types of scenes in all (up from 20 with the Galaxy Note9), including “Face,” “Baby,” “Dog,” “Vehicles,” and more. The function will also automatically optimize the color, saturation, white balance and contrast in order to ensure that the image you see on your screen appears as true to life as possible.

Pictures (right) taken with Scene Optimizer

When the camera recognizes specific scenes, it will also suggest other ways to potentially improve your photo. For example, if you’re taking a picture of a sunrise, the camera will automatically ask you if you’d like to switch to the Ultra Wide lens to ensure that you capture the scene in all its glory. If you’re taking a picture in extreme low-light conditions, it will propose that you take a Bright Night Shot for a professional-quality picture.

The camera also offers users instant, automatic recommendations on how to best frame their photo through its Shot Suggestion feature. Utilizing a database of over 100 million pictures, Shot Suggestion’s composition guide offers helpful tips to help you improve your photo’s proportions, positioning and overall composition.

The camera’s upgraded Live Focus mode allows you to customize your photos with artistic effects. The Galaxy S10+ utilizes its dual front cameras to support the feature, which includes options to add new spin bokeh, zoom bokeh, and color point effects, while the Galaxy S10 and S10e’s front-facing camera utilizes the NPU’s intelligence.

(From left) Live Focus’s new spin bokeh, zoom bokeh and color point effects

Silky Smooth Videos

Recorded videos are so much smoother with the Galaxy S10, thanks to groundbreaking innovations that ensure that users’ footage looks fantastic.

The camera’s Super Steady video-recording feature is the first of its kind on a smartphone, and offers users up to three times better video stabilization than conventional technologies. Powered by anti-shake stabilization technology (VDIS), Super Steady evens out shaky footage, allowing you to record fluid video during even your most active moments. So whether you’re dancing at a concert or recording a bumpy bike ride, with the Galaxy S10, the content you capture will be nice and steady.

Both the front and rear cameras are capable of recording pro-grade UHD footage, which allows users to step up their social game with true-to-life video quality. And in another smartphone first, the rear camera offers users the ability to take their recordings to the next level by capturing them in stunning HDR10+.

Utilizing dynamic tone mapping technology that provides 2.1 times broader color range than SDR, the Galaxy S10 allows you to take videos that are brighter and more dynamic than those taken with other smartphone cameras. That’s because the camera uses tone mapping techniques to go frame-by-frame and optimize the color for every scene.

A New AR Emoji Experience

Samsung’s latest flagships offer users a brand new AR Emoji experience, highlighted by a revamped design, greater customization options, and the ability to track not just your face but also your eyes, tongue and body movements, including your arms and legs.

AR Emoji’s new Mask Mode offers a fun way to touch up a less-than-stellar photo. Not satisfied with the expression you made in your last shot? Simply choose an AR Emoji that nails the emotion you want to express, and place its face over yours.

Users can also customize their AR Emojis like never before. In addition to choosing from the dozens of expressive stickers that are created for each AR Emoji, you can create your very own stickers, featuring unique backgrounds, expressions and other personal touches. Users who download AR World from the Galaxy Store app will also be able to access tons of new hairstyles, outfits and accessories that’ll make their AR Emoji even more unique.

Samsung’s Most Epic Cameras Yet

In addition to placing more fun and convenient features at users’ fingertips, the Galaxy S10 line’s powerful cameras allow you to capture moments in more detail – and with more lenses – than ever before.

The innovative camera allows the device to accurately capture depth by measuring the length of time it takes for an infrared light signal to bounce off the photograph’s subject. The camera uses the resulting depth information to improve the quality of portrait-style images, and to power exciting new features like Video Live focus and Quick Measure. The former allows you to apply cinema-quality bokeh effects to recorded videos, while the latter enables you to use your phone to instantly measure distance, area or volume.

¹ At a distance of approximately one meter.

² Super-fast autofocus is included in the front cameras of the Galaxy S10e, S10, S10+ and S10 5G, as well as in the rear cameras of the Galaxy S10, S10+ and S10 5G.