Samsung, India’s largest consumer electronics brand, has launched its ‘Big TV Days’ campaign to celebrate the New Year and Republic Day season. Offering unmatched deals on its premium big-screen TVs, including Neo QLED 8K, Neo QLED 4K, OLED and 4K UHD TV models, the campaign will run from January 3 to January 31, 2025.

Consumers looking to elevate their home entertainment experience can benefit from incredible offers, including free Samsung TVs worth up to ₹204,990 and free soundbars worth up to ₹99,990 with select purchases. Bringing the best-in-class viewing experience to homes across the country, Samsung’s premium range of TVs deliver life-like picture quality, powered by AI upscaling and innovative technology, making every frame sharper, more immersive, and true to life. Ushering a new year along with a revolutionary audio-visual experience, customers can also avail up to 20% cashback, zero down payment, and lowest EMI options with a tenure of up to 30 months. These attractive deals will be available on Samsung.com, leading online portals and Samsung retail outlets across India.

“At Samsung, we are redefining home entertainment with our ‘Big TV Days’ campaign, offering unmatched deals on our premium AI-powered TVs. Designed to deliver stunning visuals, immersive sound, and smart connectivity, these televisions transform living spaces into cinematic hubs. Samsung televisions take the style quotient several notches higher while providing complete security enabled by Samsung Knox. We are excited to bring next-level viewing experiences to consumers across India with added benefits in the New Year,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

The new offers are aimed to democratize AI technology and make Samsung’s latest range of premium TVs more accessible to consumers. Powered by AI upscaling and AI optimisation, Samsung’s premium AI TVs breathe life into consumer’s content. Samsung TVs make it easier than ever to escape into the action of every scene with Q-Symphony & Dolby Atmos, multi-dimensional sound that is played from every corner of the screen, elevating the viewing experience to that of a movie theatre. Additionally, keeping user’s privacy under lock and key, Samsung Knox security protects the TV and its connected devices from unauthorized activity.

Powered by AI and Quantum Matrix Technology, these TVs display unparallel contrast, clarity, and brightness, delivering a cinematic adventure in every living room. Underscoring its commitment to democratizing AI and transforming TV-viewing experience for Indian consumers, Samsung ‘Big TV Days’ sale offer the perfect blend of innovation, premium design, and exceptional value. The new offers are available on 98”/85”/77”/75”/65”/55” sizes across the Neo QLED 8K, Neo QLED 4K, and OLED TV range, Neo QLED 8K.

Samsung’s Neo QLED 8K range is powered by the NQ8 AI Gen2 Processor, which enables AI-powered content viewing experience, providing life-like picture quality. The NQ8 AI Gen2 Processor is powered by 256 AI neural networks that help transform both picture and sound to deliver an 8K experience, whether its streaming OTT services, playing video games or watching live sports. Samsung’s Neo QLED 8K TVs also come with the Motion Xcelerator Turbo Pro for creating consistently crisp visuals and blazing-fast speeds for high-speed gaming.

Neo QLED 4K

Samsung’s Neo QLED 4K line-up is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, the Neo QLED 4K range of TVs raises the bar for an ultimate 4K experience.

QLED TV

Samsung’s QLED TV provides stunning picture quality with Quantum Dot technology. Boasting 100% colour volume, this TV ensures that colours remain true and vibrant at any brightness level. Its ultra-slim design blends seamlessly into any home, adding a touch of elegance to living spaces.

OLED TV

The world’s first glare-free OLED TV eliminates unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same formidable NQ4 AI Gen2 Processor, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space.

Adding to the joyous occasion, these offers guarantee benefits for consumers purchasing Samsung consumer durable products such as QLED TV, 4K UHD TV, Convection Microwave Oven, Side-by-Side Refrigerators, Frost Free and Direct Cool Refrigerator, Top Load, Front Load and Semi-Automatic Washing Machine, along with Digital Inverter, Convertible and Non-Convertible Air Conditioners, among others.

During the offer period, consumers purchasing select models of Samsung QLED will get an assured gift of Galaxy S20+ worth INR 77,900 coupled with a 10-year no screen burn-in warranty. Catering to the entertainment needs of consumer, the TVs also come with offers on Airtel DTH and Zee5 subscription.

Samsung is also providing a 5-year PCB controller warranty on select air conditioner models along with free installation and free gas recharge.

That’s not all, Samsung with its My Samsung My EMI offer enables consumers with an option to choose EMIs from as low as INR 990 and down payment as per their budget on select Televisions, Refrigerators, Microwave and Washing Machines. Consumers can further avail options such as EMIs of up to 36 months and one free EMI on select panel TVs and refrigerators.

Additionally, on purchase of select models of convection Microwave Oven, consumers will get a free Borosil kit and a 10-year warranty on the ceramic enamel cavity along with 5-year warranty on the magnetron.

Samsung’s Diverse Product Line-up

Samsung QLED

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by HDR10+ technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The technology also features Direct Full Array Elite for enhanced contrast and precise picture quality.

The QLED TV features an Ambient Mode which turns the TV into a piece of art, building on the Ambient Mode’s ability to blend in with the home interior, the TV can be hung on the wall with a No Gap Wall-Mount, intelligently embedded in the back of the TV so that it blends in seamlessly. It also allows the users to take voice control one step further with the new Bixby feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.

4K UHD Televisions

Samsung’s 4K UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Live Cast, Tune Station, Screen Mirroring, Lag Free Gaming, Real 4K resolution and 60+ Titles. These TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

Samsung Microwave Ovens

Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.

Samsung Digital Inverter Air Conditioners

Samsung Air Conditioners have been designed carefully keeping in mind the consumers’ needs and expectations, which are faster cooling, less electricity consumption and uncompromised cooling even in hot summers. Convertible Mode, introduced this year, is Samsung’s another technology, which when activated allows consumers to save more energy when they are sitting alone in a room.

Samsung Digital Inverter Motor Washing Machines

Samsung Washing Machines, powered by digital inverter motors, consume less energy while producing minimal noise and vibration, when the washing machine is running. Having less friction makes the washing machine run much quieter and smoothly, which makes it perfect for open plan living and keeping that budget in check.

Samsung Refrigerators

Samsung’s current lineup of refrigerators span across five categories: French Door, Side by Side, Top Mount Freezer, Food Showcase, and a new range of Inverter Refrigerators. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling and durability. They are the perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness even during power cuts.

Adding to the joyous occasion, these offers guarantee benefits for consumers purchasing Samsung products such as QLED TV, 4K UHD TV, Convection Microwave Oven coupled, Side-by-Side Refrigerators, Frost Free Refrigerators, Top Load Washing Machine, Eco-bubble Washing Machines, and Digital Inverter Air Conditioners, among others. Additionally, up to 15% cash back will be available with Axis Bank, Federal Bank and ICICI Bank debit and credit cards.

During the offer period, consumers purchasing select models of Samsung QLED will get an assured gift of Galaxy S10 (512GB) worth INR 76,900 coupled with a 10-year no screen burn-in warranty. With My Samsung My EMI service, consumers can make hassle free purchase via easy EMI and down payment as per their budget on select Refrigerators, Microwave and Washing Machines.

Additionally, on purchase of select models of convection Microwave Oven, consumers will get a free Borosil kit on purchase of 28L & above Convection Microwave Ovens and a 10-year warranty on the ceramic enamel cavity along with 5-year warranty on the magnetron. During this offer period, Samsung is also providing a 5-year PCB controller warranty on select air conditioner models.

“When it comes to consumer durables, people want to upgrade to products that are energy efficient and convenient. At Samsung, we believe in meaningful innovations that make life easier for our consumers. Adding to the festivities, our festive offers with easy finance schemes will enable our consumers to experience nothing short of brilliance in their homes,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s Diverse Product Line-up:

Samsung QLED and 4K UHD Televisions: Samsung QLED and 4K UHD TVs break new ground for premium TVs and home entertainment, delivering beautiful design, supported by the most advanced picture quality. The TVs allow the viewers to enjoy brighter and deeper colors. It also allows users to take voice control one step further with the new Bixby feature on One Remote Control.

Samsung Side-by-Side and Frost Free Refrigerators: The Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling and durability. They are the perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness even during power cuts.

Samsung Eco Bubble and Top Load Washing Machines: Samsung Washing Machines, powered by Digital Inverter motors, consume less energy while producing minimal noise and vibration, when the washing machine is running. Samsung’s Eco Bubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. The powerful Hygiene Steam cycle in the washing machines improves the cleaning quality of the wash. It releases steam from the bottom of the drum, so every item is thoroughly saturated. This removes engrained dirt and 99.9% of bacteria and inactivates allergens.

Samsung Convection Microwave Ovens: Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.

Samsung Digital inverter Air Conditioners: Samsung Air Conditioners have been designed carefully keeping in mind the consumers’ needs and expectations, which are faster cooling, less electricity consumption and uncompromised cooling even in hot summers. Convertible Mode, introduced this year, is Samsung’s another technology, which when activated allows consumers to save more energy when they are sitting alone in a room.

For more details on the offers, refer to: https://www.samsung.com/in/offer/regional-festivals-2019/

Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels optimized for viewing. The latest UHD variants are also bundled with Smart Hub and Smart Convergence for consumers to seamlessly pair their smartphone with TV. These TVs are exclusively designed to cater to the needs of online consumers, esp. millennials.

“The new range of UHD TV line-up meets the growing expectations of our consumers by providing a 4K UHD TV with host of smart features such as Live Cast, Tune Station, Smart Convergence and Lag Free Gaming. These beautifully designed TVs are also equipped to meet the changing content consumption needs, in sync with their lifestyle demands,” said Mr. Raju Pullan, Senior Vice President, Consumer Electronics Online Business, Samsung India.

Samsung’s new line up offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers.

Unbox Real 4K: Appreciate the finer details

The all new UHD series brings in the power of sharper, crisper images with 4K UHD that has 4X more pixels than FHD TV. The feature also lets you view even the smallest details in every scene. Its new, easy and integrated Smart TV ecosystem delivers an unparalleled entertainment experience.

Unbox Live Cast: Share the moment

With Live Cast one can broadcast any live moment from any location on to the TV by using his/her smartphone. The feature enables the consumers to effortlessly share a live stream and further build on the entertainment factor.

Unbox Tune Station: Music comes alive

Innovative Tune Station enhances the overall audio experience by adding realistic visual elements to the playlist, thereby turning the TV into a virtual music system.

Unbox Screen Mirroring: Your entertainment, on big screen

Screen mirroring allows one to screen mirror the content from phone to TV. It offers assistance to let the smartphone and Smart TV work in sync to maximize the entertainment experience. Consumers can play videos on the big screen to make them come alive.

Unbox Lag-Free Gaming: Make smooth moves

Offering gaming enthusiast an extra edge, the lag-free gaming offers high quality graphics. With the Game Mode and Quad Core Processor the new UHD series lets consumers play games on the big screen seamlessly with high-quality graphics of UHD Picture Engine.

Unbox 60K+ Titles: Go big with your Entertainment

You can enjoy the best of UHD content on a big screen and get immersed in a world of entertainment never seen before. The 60K+ titles encompass of International and National Content in 10+ local languages accompanied with a wide array of content as per consumers’ choice.

Price and Availability

Samsung’s Super 6 Series UHD Line-Up, priced at INR 41,990 for 43”, INR 51,990 for 50” and INR 61,990 for 55”, will be available from March 12, 2019 on Samsung Shop and e-commerce channels – Flipkart (43”, 50” and 55”) and Amazon India (50”). For the limited launch period of March 12 – 14, consumers purchasing on e-commerce channels will be eligible for attractive offers and discounts on the Super 6 UHD series. For more information and pricing on Samsung’s TV and Audio products, please visit www.samsung.com/in