Samsung Electronics today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub With Versatile Photography and Stunning Display

With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family is never dependent on the perfect lighting.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch¹ screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratizing Samsung’s Most Powerful Security Innovations To Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorized sources, provide app security checks² to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimizing the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection With the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting Galaxy Fit3 or Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom India, Samsung Mobile Press and Samsung.com.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
² Currently not available on US carrier models.

▲ (From left to right) Kyeongin Jeong, Jaeyeon Song and Narendranath Durga Tangudu appointed vice-chairs in 3GPP.

Samsung Electronics announced that three Samsung researchers have been elected vice-chairs in the 3rd Generation Partnership Project (3GPP), the world’s largest telecommunications standard development organization. Following the appointment, the company now holds a total of seven officials in 3GPP — two chairs and five vice-chairs.

Since its establishment in 1998, 3GPP has united telecommunication companies and organizations around the world, including Samsung, Qualcomm, Apple, Ericsson, Nokia, Huawei and more.

Newly-elected researcher Kyeongin Jeong from Samsung Research America, Samsung’s advanced research organization, has been appointed vice-chair for 3GPP’s Radio Access Network Working Group 2 (RAN WG2). This group is responsible for developing the radio communication protocol standard between 5G handsets and base stations.

Additionally, Jaeyeon Song from Samsung Research and Narendranath Durga Tangudu from Samsung R&D Institute India-Bangalore have been re-elected as vice-chairs following the successful completion of their two-year terms.

Jaeyeon Song will continue to serve as vice-chair of 3GPP’s Service and System Aspects Working Group 4 (SA WG4), a group focused on advancing technology to support immersive media services, including video streaming and extended reality based on 5G. Narendranath Durga Tangudu will remain vice-chair of 3GPP’s Core Network and Terminals Working Group 3 (CT WG3), a group focused on developing the open interface standards that expand 5G networks to third parties, including internet service providers.

In May 2023, Younsun Kim and Andrew Bennett of Samsung Research were appointed chairmen of 3GPP’s Radio Access Network Working Group 1 (RAN WG1) and Service and System Aspects Working Group 2 (SA WG2), respectively.

Through its established leadership in 3GPP, Samsung is set to be at the forefront of technological innovation across the entire telecommunications industry. Beyond the 5G-Advanced standard that is currently in development, Samsung has prepared a solid foundation for 6G, which will be created in cooperation with 3GPP member companies for commercialization around 2030.

The evolution of mobile network technology has changed our lives gradually and dramatically. Such progress has seeped into our everyday lives and changed the way we communicate, spend our free time, and how we work.

Until the year 2010, communication was mostly voice and text-based. Over the past 13 years, we’ve seen consistent technology advancements from 4G to 5G and beyond, and we’re now able to enjoy ultra-high-definition, large-capacity multimedia content, anytime, anywhere.

Mobile network technology has redefined the cultural landscape of connections at all levels — between people to people, business to business and industry to industry.

Software Is at the Heart of Mobile Network Evolution, Moving Toward Virtualization

At Samsung, we have been focused on identifying the key technology that will drive mobile network transformation and we think the answer is software.

Venture capitalist Marc Andreessen once said, “software is eating the world.” Just like this famous phrase, global industries are being ‘eaten’ by software and this dynamic transition is called ‘virtualization’ in the network infrastructure world. Whereas hardware is the foundation for traditional networks, virtualization is all about shifting to software.

Virtualization lets you transform many hardware functions and features into software, allowing various services to run on a single hardware platform. Simply put, it works similar to downloading and regularly updating a range of apps on your smartphone.

vRAN Will Eat up the Network Infrastructure World

Samsung has been spearheading the shift toward network virtualization and openness. We introduced the first fully virtualized Radio Access Network also known as vRAN. Although vRAN currently accounts for just 3 percent¹ of the global RAN market, it is a pioneering technology that the industry is watching closely.

Samsung has been a forerunner in the innovative path to vRAN, proving our outstanding performance and wide-scale commercialization capabilities in the real-world, leading expansion in major 5G markets, including Asia, Europe and North America.

We supported the largest-scale commercial vRAN for the first time in the world with Verizon in 2020, and since then, have been providing stable and reliable 5G services to millions of customers. We also began our collaboration with DISH Wireless and Vodafone Group, actively expanding our vRAN footprint to new markets, including the U.K., Germany and beyond.

With the innovations that we are bringing to virtualization, we are creating the blueprint for next-generation networks. We are not only committed to advancing our technology, but more importantly, onboarding and growing the best software talents, which we believe is a central pillar to our achievements.

Samsung Networks Chipset: Packaging the Essence of Our Innovation and Technological Capabilities

The power of chipsets not only radiates through hardware-based networks, but also in software-centric virtualized architectures. While most functions and features are being turned into software, there are still integral parts of the network that remain as hardware. Therefore, the ability to pack advanced features into a tiny chipset is one of our invaluable asset.

Our competitive advantage stems from our unique combination of expertise in innovative software solutions and our comprehensive portfolio of hardware combined with our 5G network chipsets.

Samsung is the only major network vendor that has the capability to design, develop and manufacture 4G and 5G network chipsets in-house.

With the rising market demand for higher energy efficiency, as well as support for complex spectrum bands and reduced hardware footprint, there has been a stronger emphasis on chipset technologies.

Compared to previous generations, our latest 5G chipset reduces base station energy consumption by about 40 percent and antenna size by nearly half compared to previous products, and also includes support for multiple spectrum bands.

With a strong foundation built on over 40 years of experience in network technologies, we have managed to stay ahead of evolving market demands, introducing a compact and lightweight radio with high performance and energy efficiency.

Building a Better Tomorrow With Energy Savings Technology

The true value of innovation is not just about advancing technology, but it’s also about pursuing a better tomorrow. Ranging from software to AI and chipsets, sustainability has always been at the core of our product development strategy. Bringing our sustainability vision to life, we are introducing our newest energy saving features for vRAN at MWC this year.

As legendary hockey player Wayne Gretzky once said, “a good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”

As we continue along our exciting journey, Samsung will always think a step ahead, anticipating future needs of our customers. And, as a pioneer in the mobile network industry, Samsung will continue to drive this paradigm shift by jumpstarting the next wave of unforeseen innovation.

¹ Source: Dell’Oro (3Q, 2022)

To power immersive mobile experiences in 5G, Samsung has introduced advanced 5G solutions that include new baseband units and radios. Among these 5G radios, Massive Multi-Input Multi-Output (MIMO) radios are one of the most attractive options for mobile operators looking to deploy or enhance their 5G networks. The massive MIMO radio is a breakthrough solution that is equipped with a lot of antennas for better coverage and more capacity than a radio. As 5G networks continue to expand around the world using mid-band spectrum, 5G Massive MIMO radios with hundreds of antennas are commonly deployed in the market to help handle the growth in mobile data traffic.

To develop these powerful 5G Massive MIMO radios, numerous tests must be conducted to inspect the products for performance and reliability. One of the tests is conducted at a special facility called an anechoic chamber. Samsung Electronics has several anechoic chambers that are used to analyze and test the antenna performance of its radios. Recently, the company opened a large anechoic chamber at its Digital City campus in Suwon, Korea in order to enhance its ability to introduce more advanced and compelling 5G solutions to its customers.

Testing in Anechoic Chambers

The term “anechoic” comes from “an-echoic”, meaning non-echoing or non-reflective in Greek. As its name suggests, this room can emulate a non-reflective environment by using special walls and ceiling and floor designs to completely absorb all reflected electromagnetic waves. This is extremely important since even a small electromagnetic wave can disrupt an accurate antenna measurement. The interior walls are built with a number of absorbers that have a pyramid shape and help to minimize interference in the shielded room. This concept is very similar to how a stealth aircraft evades radar detection by absorbing and scattering radar signals.

The chamber’s interior is also equipped with a parabolic reflector. This reflector is used to collect radio waves from a generator and re-project the waves to the 5G radios placed inside the chamber. By collecting and re-projecting the waves at different angles, the parabolic reflector can simulate long distances, making it seem as though the 5G radio were transmitting radio waves to a mobile device from a far-off location. While the size of the chamber is relative to the simulated distance, Samsung’s chambers can simulate a distance of as much as hundreds of kilometers, creating what is called a “far field condition”. To measure the accuracy of radio performance, the size of the chamber is critical.

The newly added non-reflective chamber in Samsung’s Digital City is the size of a basketball court. Beneath the reflector, the engineer looks as small as an insect!

Samsung’s anechoic chambers are also able to cover a wide range of spectrum across low, mid and high-bands. This is especially useful in evaluating 5G radio performance since 5G spans various spectrum bands. Specifically, Samsung’s facilities have the ability to test mmWave antennas, which power high-capacity 5G mobile services. The mmWave spectrum is not used in 4G technology but is crucial to supporting immersive 5G use cases due to its wide-bandwidth.

By enabling tests to be conducted using a range of spectrum, the data sets collected in this way will help Samsung’s engineers verify and analyze a very high number of radio patterns. Based on the findings, engineers are able to refine and improve 5G radio performance to deliver best-in-class solutions for mobile services.

“We are extending our capabilities by developing powerful 5G solutions with the newly added anechoic chamber,” said Seunghwan Yoon, Vice President and Head of the RF Lab at Samsung Electronics’ Networks Business. “With vigorous quality control and verification processes, we look forward to bringing the full benefits of cutting-edge 5G solutions to more users for immersive mobile experiences.”

Better, More Powerful and Reliable 5G Solutions

The establishment of anechoic chambers is part of Samsung’s ongoing efforts to provide superior, reliable 5G solutions that deliver ultra-fast connectivity to users. These chambers help Samsung develop innovative antenna systems tailored to advanced 5G solutions in a wide array of spectrum bands. By leveraging a range of tools and facilities like anechoic chambers, Samsung looks forward to delivering leading-edge 5G solutions that offer consumers and enterprises around the globe new and immersive mobile experiences.

The expert interviewed for the series is Ratnakar Rao V R, who heads the Beyond 5G Team at Samsung R&D Institute India – Bangalore (SRI-B). Rao is soon to complete a decade at SRI-B, and the bulk of his experience has been in the research and development of wireless communication technologies like 4G and 5G. Check out the interview below to find out more about the promising technologies Rao and his team have been working on.

Q: Advanced system software plays a crucial role in activating all kinds of technologies developed to provide better user experiences. How has research into applied AI been factoring into your work within the communications field?

Traditionally, all cellular communication systems were implemented using mathematical models and were strictly rule-based. However, this is now changing in the 5G era due to a few key factors.

Firstly, since a single network has to cater to a number of diverse use cases simultaneously, such systems cannot operate to the best of their capabilities if implemented based only on traditional modeling. Secondly, advances in computation algorithms and processor architectures are making it easier to run AI and machine learning models on a wider range of devices. Thirdly, wireless networks are being virtualized and are getting split into micro-services that run in the cloud. On-Device AI capabilities are also being added to wireless terminals. From 5G onwards, networks will be closely integrated with applications, making it necessary for them to be more contextually aware of users and applications in order to deliver personalized network experiences to all.

All these factors enable and necessitate broader use of AI and machine learning in next-generation wireless networks and terminals.

Q: Can you please briefly introduce SRI-B and the kind of work that goes on there?

The Samsung R&D Institute in Bangalore (SRI-B) has established five Centers of Excellence (CoEs) with the focus areas of Communication, Camera and Multimedia, On-Device AI, IoT and Services. SRI-B has experience executing projects from the research to market stage in each of these areas, and makes impactful contributions to Samsung product lines on the backs of these CoEs every year.

At the Communication CoE, SRI-B has dedicated teams working on mobile terminals, network RAN/core development and wireless standards. Strong synergy between these teams has resulted in the establishment of end-to-end domain expertise. In addition to this, we have recently seeded advanced communication research in a bid to make impactful contributions to Beyond 5G and 6G evolution.

Q: What kind of communication-related work are you and your team engaged in now?

Firstly, our team specializes in radio, data networking protocols and embedded modem system software. We craft the 5G radio experience for different markets around the world. Our team is engaged in the product development of 5G mobile terminals for a range of world-wide markets.

Secondly, we are engaged in advanced research and development surrounding communication protocols. Some of this work makes it into Samsung products as differentiating features and solutions. The rest of our work is aimed at creating standards and implementation IP (intellectual property) pertaining to Beyond 5G and 6G systems.

Q: How do you expect the Beyond 5G era to change the way users interact with technology in their day-to-day lives?

The early launches of non-standalone 5G have unlocked a lot of hitherto unused spectrum in mid and high bands and also enabled the re-farming of the existing 4G spectrum for use with 5G. Thus, the transition to a very high-capacity communication system is underway.

This massive addition of capacity will enable more users to connect more devices to the internet and bring the benefits of connectivity to the masses who live in rural areas. For regular users, these benefits will be evident in terms of very high-resolution streaming, faster downloads and uploads and real-time interactive gaming. They will also see mixed-reality experiences in video streaming and video calls.

The subsequent enhancements to 5G in the coming years will unlock consumer infotainment and a lot of other use cases. For example, the low-power, low-bandwidth features of IoT devices will help public services, the agricultural industry and factories automate for better efficiency. Likewise, satellite-based 5G will provide ubiquitous coverage all over the globe. The highly reliable, low-latency optimizations applied to 5G networks will also enable better remote delivery of services like healthcare and education.

Q: Which of SRI-B’s achievements in the communications field are you most proud of?

We at SRI-B are proud to have played a critical role in the launch of the world’s first 3G, 4G and 5G smartphones. Recently, SRI-B has enabled standalone 5G and 5G carrier aggregation in mobile terminals for commercial use, developed 4G and 5G network software and helped establish MC-PTT (Mission Critical Push to Talk) capabilities.

SRI-B has also been an IP powerhouse for several years. Every year, a number of IPs are created by SRI-B engineers from across the various domains. We have created more than 200 implementation IPs in the area of wireless communication, and more than 100 standard essential IPs in the areas of 4G and 5G.

Q: How does collaborating with other institutes like Samsung Research America, Samsung R&D Institute UK and Samsung Research in Korea complement your work and research capabilities?

We have worked closely with Samsung Research on early technology development and realization of 5G, and are now collaborating on nascent 6G technology development. I strongly believe that a lot of potentials can be unlocked by further collaboration between SRI-B and the teams at Samsung Research America and Samsung R&D Institute UK.

SRI-B has a very large pool of communication engineers, including innovators and domain experts. It is therefore possible to build high-quality teams and execute research promptly. We are actively exploring these possibilities by interacting with R&D leaders at global research centers to enable breakthrough innovations.

Q: How are AI and machine learning being applied to Beyond 5G and 6G wireless communication technology? How do you expect these technology combinations to evolve going forward?

It is widely agreed that AI and machine learning will have a significant influence on network management and radio resource management for Beyond 5G and 6G networks. We envisage AI and machine learning applications being present in block-level AI, procedural AI and system software AI, and are actively researching along these lines.

• • Block-level AI: A specific block in the terminal or network could be added with AI/machine learning without impacting the rest of the system, resulting in performance improvements and/or computation savings. For example, a channel decoder could decide to terminate the decoder iterations early if it is able to predict whether the block decoding will eventually pass or fail.
  • Procedural AI: This is where at least two entities in the end-to-end system exchange information to enable accurate use of AI and machine learning techniques. For example, meta-data needs to be exchanged between the terminal and network for an auto encoder or decoder to work within a margin of error. Another example is mobility management for terminals.
  • System software AI: Most entities in next-gen communication systems will have to operate in several modes. The embedded system software should be able to scale up or scale down system resources very dynamically. AI-assisted embedded system software is expected to learn context-specific requirements and adapt accordingly.

Q: You are a senior member of the Institute of Electrical and Electronics Engineers (IEEE). What kind of activities are you involved with in this role? How does your position in the IEEE inform your other work?

In this role, I deliver invited lectures and talks on various technology topics for the student communities and teach fraternities at regional engineering colleges. The role has also enabled me to seed new study items internally, allowing us to initiate new collaborations with student communities and faculties from reputed universities.

The aim is to influence as many people as possible to improve their domain expertise and pursue advanced research in the communications field. I also represent Samsung in various talks and discussions with industry, government and academia. My interactions help me stay in touch with the latest trends in various areas adjacent to my area of expertise.

I also encourage my team members to publish their results in outstanding conferences and journals. This year and last year, we have published more than 20 papers in various outstanding forums.

According to the Best Global Brands list announced by the global consulting firm Interbrand on October 20 (local time), Samsung ranked fifth with a brand value of USD 74.6 billion, a 20% increase compared to last year. On the back of its strong financial performance, which has recovered to reach pre-pandemic levels, the company’s brand value surged by 20% this year, twice the average brand value growth rate among the top 100 brands in 2021.

Since entering the top five for the first time last year, Samsung has maintained its position for two consecutive years with its largest increase in brand value since 2013.

According to Interbrand, major factors that played a critical role in Samsung’s growth include:

• Its transition to a customer-centric management system, highlighted by the establishment of a new CX (customer experience) team dedicated to prioritizing customer experience and values
• Its ongoing efforts for sustainable development, including various campaigns guided by its CSR vision, ‘Together for Tomorrow! Enabling People,’ as well as company-wide initiatives that promote sustainability, such as the use of eco-packaging for TVs and the Galaxy Upcycling program
• The launches of innovative products including the Galaxy Z Flip3, Neo QLEDs and the Bespoke lineup of home appliances
• Technology leadership as a solid number one in the Memory market and the launches of innovative System LSI products
• Leading the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment

“It is very encouraging to see Samsung Electronics reach the top five in the world last year and then achieve enormous double-digit growth this year — our biggest leap in brand value since 2013,” said YH Lee, CMO of Samsung Electronics. “We promise to leverage our customer-centric management model to keep listening to our customers. This is how we will repay the massive support we have received from customers around the globe.”

Interbrand evaluates businesses’ brand value based on a comprehensive analysis of multiple factors including financial performance, brand influence on purchase, and brand competitiveness.

Meanwhile, on October 12, Samsung was also ranked No.1 by Forbes as the World’s Best Employers 2021 for the second consecutive year. As a global organization with employees and businesses around the world, Samsung has, once again, been chosen as the number one employer.

Each year, Forbes surveys around 150,000 employees from 58 countries working for businesses with operations in multiple nations or regions, and this year asked respondents to rank their satisfaction with their employers’ COVID-19 responses and score their employers on the image, economic footprint, talent development, gender equality, and social responsibility.

※ Reference: Samsung Electronics’ growth in brand value (Interbrand)

VoNR technology supports both voice call and data service using the 5G network while the current 5G network approach switches into 4G network when making voice calls. Without the need for switching between networks, VoNR provides a higher chance of maintaining connection in voice call as well as faster call connection times. Users can also enjoy true 5G speeds when playing high-performance games or streaming high-quality videos even while staying on a call.

Samsung’s VoNR solution includes key technologies such as an IP Multimedia Subsystem (IMS), Quality of Service (QoS), and handover.

The Exynos Chip, which applied the comprehensive VoNR solution

IMS is the key technology for VoNR that enables all multimedia services – such as audio, video, and extensive data services – within a single IP (internet protocol) network. Samsung’s 5G NR (New Radio) communication protocol stack for the IMS used in 4G voice calls (VoLTE) is designed for stable compatibility with VoNR services as well. The protocol stack is an aggregation of software layers that implement the communication protocols needed for different devices to communicate data with each other.

Samsung has also developed the QoS that provides stable support for 5G VoNR and the technology that assists uninterrupted handover between nearby network base stations. QoS analyzes the flow of data using the network and determines the priority of services in real-time. Additionally, Samsung’s protocol stack places the highest priority on voice calls anytime, anywhere, thereby enhancing the quality of VoNR.

“With a surge in the number of 5G smartphone users, there is a higher demand for various 5G technologies and services,” said Jonghan Kim, Vice President of System LSI Business at Samsung Electronics. “We will continue to deliver next-generation mobile communication technologies, including VoNR service support, that will bring users together, faster.”

Samsung’s prolific journey in 5G includes the launch of the Exynos Modem 5100 in 2018, which was the industry’s first multi-mode chip that is fully compliant with the 5G telecommunication standard (5G NR Release-15). The momentum continued in January this year, with the launch of the Exynos 2100, Samsung’s first premium mobile SoC with an integrated 5G modem.

Being a part of the industry’s first commercial VoNR deployment in Singapore back in July and building on that momentum, Samsung is currently providing its 5G VoNR-integrated solution to global mobile device manufacturers while conducting focused localization and automation tests for VoNR deployment with global network companies.

With 5G networks, a self-learning AI-based tool’s ability to manage operations and optimize performance offers clear benefits for mobile operators. That said, we believe that complementing such tools with human creativity and decision-making will help bring the technology’s enormous potential to reality. With this in mind, Samsung has developed an AI tool known as CognitiV Analytics, which can collaborate with human counterparts to help mobile operators resolve various issues related to managing 5G networks.

I’d like to share how Samsung’s latest human-AI collaborative tool helps mobile operators optimize services and manage 5G networks more effectively.

Quality and Collaboration Are Key

CognitiV Analytics represents a big step forward for 5G network management. The solution’s ability to swiftly identify technical issues and accurately analyze network quality stems from two key features. The first is its ability to analyze the performance and quality of services across entire networks, while the second is the collaboration it fosters with its human counterparts.

In order to properly analyze network performance, it requires the collection and evaluation of entire service flows for each and every user. For example, in order to determine the service quality that a subscriber is experiencing when streaming videos, mobile operators need to know how various elements of their 5G networks, including RAN and Core, are operating together, and whether any issues have arisen. This is no small task. Because the sheer amount of raw data from each element is so massive, analyzing that data requires an extremely powerful AI tool.

To aid this process, Samsung and Zhilabs, a Samsung Company, created CognitiV Analytics. This powerful solution collects data from various sources from networks and uses that data to create a big-picture snapshot of the network’s status.

The solution offers comprehensive analysis, making it easier for mobile operators to evaluate and view network performance, services and other valuable information, eliminating the need to utilize multiple analytics solutions to obtain the same information. CognitiV Analytics tool offers the ability to offer fast analysis and also minimizes human error that can come with moving complex data across multiple tools.

By working closely with human counterparts and providing them with detailed explanations of its actions, our CognitiV Analytics solution offers greater transparency on how AI addresses particular problems. Over time, these interactions will help increase the tool’s accuracy and efficiency while enabling mobile operators to become more familiar with and trusting of AI.

The Importance of Strengthening AI Tools

CognitiV Analytics not only showcases what our AI technology is capable of, but it also demonstrates how AI can be used to solve important issues, and proves just how easily it can be incorporated into commercial networks. Included among the solution’s key features are its abilities; to learn using diverse data sets; to apply rule-based analysis; and to implement automation.

CognitiV Analytics’ AI has proven capable of quickly ascertaining important information about mobile operators’ networks even at the initial stage of its implementation, when only small data sets have been available. In order for AI to learn, it must be able to work with both labeled and unlabeled data. A typical data label might indicate whether a photo contains a horse or a cow, or what type of action is being performed in a video. Labeled network data, however, is expensive to obtain, since a few highly trained engineers can perform sophisticated labeling process. Therefore, in order for AI analytics tool to offer meaningful insights even at the initial stage, its AI must be capable of learning from unlabeled data. Our AI has the capability to learn from both labeled and unlabeled data, being able to support mobile operators from day one.

While most 5G network data sets can be analyzed with AI, some data features distinct characteristics that make it unsuitable for AI-based analysis. Such cases require users to apply their own rules, based on their experience and expertise, to assess their data. This is called rule-based analysis. CognitiV Analytics incorporates this analysis by enabling users to mix and match AI-based and rule-based analysis. This streamlines connections by offering mobile operators more accurate evaluations of network performance.

When we talk about automation in 5G networks, we’re talking about a process that typically features four phases: (1) discover the problem, (2) identify the root cause, (3) find the solution, and (4) apply the solution to the network. Some mobile operators tend to prefer to take some time to understand how AI-based analytics tools manage issues in each phase. Those of us in the industry believe this boils down to the familiarity and reliability of AI. Our CognitiV Analytics solution is designed to address the issue by applying each phase in steps, so mobile operators can take time to understand the AI in managing their 5G networks.

Samsung’s CognitiV Analytics is already being utilized in commercial networks that enable connections for hundreds of millions of mobile users. What is notable about this is the fact that our solution supports closed-loop automation, automatically offering recommended configurations for each element of a particular network. It features automatic KPI monitoring and fallback functions to guard against KPI degradation, which helps keep service levels constant across entire networks. In addition, based on its analysis of real-time data, CognitiV Analytics automatically adjusts network configurations to better manage fluctuations in traffic patterns and environmental changes.

Harnessing AI for Future Networks

For today’s mobile operators, proper network management is a complicated and essential part of keeping the world connected. It’s also an aspect of their operations that features no room for error. As the number of connected devices increases and more immersive use cases are introduced, mobile operators require simple tools that aid managing commercial networks and allow them to quickly respond to pressing issues. Powerful, AI-based management tools working closely with human counterparts make this possible.

We look forward to creating a future in which fully automated mobile networks behave like living organisms, promptly identifying issues and resolving them like our body would heal a wound. This means that if, for example, we found ourselves unable to stream a movie on our smartphone, the network’s AI-based management tool would fix the issue on its own. When AI expects an increase in traffic, it would expand network capacity by automatically adding network resources. While it will take some time to make these experiences a reality, we can make them possible by continuing to advance AI the right way.

CognitiV Analytics is a reflection of Samsung’s ongoing commitment to harnessing AI, which will bring incredible opportunities to enrich our everyday lives. Combining the power of AI and human creativity can provide mobile operators with the solutions they need to simplify operations and better manage network resources.

by Chansoo Hwang

Vice President and Head of Network Analytics Group, Networks Business, Samsung Electronics

Samsung, India’s most trusted smartphone brand, today announced the future ready Galaxy M32 5G with 12 band-support for 5G experience and the promise of two-year OS upgrades. Powered by MediaTek Dimensity 720 processor, the #MonsterLikeABoss Galaxy M32 5G is designed for tech-savvy millennials and Gen Z consumers who live fast-paced lives. Galaxy M32 5G is also India’s first smartphone to host a Dimensity 720 processor in addition to Samsung’s Defense Grade Knox Security.

“Galaxy M series has disrupted the market since its launch in 2019. We are committed to deliver superior experiences that surpass the ever growing demands of our always on GenZ consumers. As we gear up for the 5G revolution in India, the brand new Galaxy M32 5G fortifies the ‘Monster’ legacy with its twelve 5G band-support and promise of two OS updates, ensuring that our users are always #BeFutureReady. Galaxy M32 5G is equipped with Samsung Knox, Samsung’s defense-grade mobile security platform and flaunts premium design to make our users go #MonsterLikeABoss,” said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

“The MediaTek Dimensity 720 enables premium experiences across mid-range 5G smartphones, and Samsung Galaxy M32 5G is the first device powered by this energy-efficient7nm SoC. MediaTek Dimensity 720 delivers advanced connectivity, best-in-class power efficiency, smarter cameras, smooth streaming, and a fully integrated 5G modem with MediaTek 5G UltraSave to provide extra power-saving technologies. We look forward toour ongoing collaboration with Samsung and the upcoming devices based on our Dimensity platforms,” said Kuldeep Malik, Director, Corporate Sales, MediaTek India.

#BeFutureReady

Galaxy M32 5G comes with twelve 5G bands for faster speed and low latency and lets you stream and share content at the blink of an eye. The support for twelve bands – N1, N3, N5, N7, N8, N20, N28, N38, N40, N41, N66, N78 – makes Galaxy M32 5G the smartest buy in this segment for an unparalleled and assured super-fast and smooth 5G experience. The data speed in 5G network could be 20x faster than 4G with 10x decrease in latency and 10x more efficient IoT connectivity. Furthermore, it comes with two years guaranteed OS upgrades that will ensure you #BeFutureReady.

Play Like a Boss

Powered by the MediaTek Dimensity 720 processor, Galaxy M32 5G offers high-speed performance. Galaxy M32 5G’s powerful and efficient 5G processor results in snappy performance, smooth multitasking and reduced power consumption while browsing or using multiple apps. For gamers, the AI based Game Booster offers advanced gaming performance and lag-free gaming experience.

Capture Like a Boss

Galaxy M32 5G sports best-in-segment 48MP Quad Camera set-up to capture memorable moments and fabulous pictures. On the rear, Galaxy M32 5G has 48MP main camera to capture high-resolution and clear photos throughout the day. The 8MP ultra-wide lens adds additional perspective to photographs, while the 5MP macro lens takes close-up shots in brilliant detail and bokeh shots. The 2MP depth camera blurs the background and lets consumers take amazing portrait shots. Galaxy M32 5G comes with 13MP front camera for high-clarity and eye-catching selfies.

Protect Like a Boss

Galaxy M32 5G comes with Samsung Knox, Samsung’s defense-grade security platform, to safeguard personal information and data in real time. The smartphone supports Android 11 and One UI 3.1 enabling intuitive experiences and consistent interactions by increasing responsiveness and reducing distractions.

Binge Non-stop Like a Boss

Galaxy M32 5G sports stunning 6.5-inch HD+ Infinity-V display with high 60Hz refresh rate for real smooth scrolling and gaming. Galaxy M32 5G also features Dolby Atmos support on wired and Bluetooth headsets and gives excellent audio and cinematic viewing experience.

Go Non-stop Like a Boss

With massive 5000mAh battery and in-box 15W USB-C fast charger, Galaxy M32 5G will help you sail through your tasks without worry. The phone delivers up to 106 hours of music playback, 36 hours of talk time, 19 hours of internet usage time and 20 hours of video playback on a single charge.

Stylish Like a Boss

Galaxy M32 5G has premium design and is the sleekest M series smartphone so far, measuring just 9.1 mm Galaxy M32 5G comes in two attractive and vibrant colours – Slate Black and Sky Blue.

Memory Variants, Price and Availability

Galaxy M32 5G is priced at INR 20999 for 6GB+128GB and INR 22999 for 8GB+128GB variant. Galaxy M32 5G will be available on Samsung.com, Amazon.in, leading online portals and select retail stores.

Introductory Offers

Galaxy M32 5G will have an introductory offer of INR 2000 Instant Cashback on ICICI Credit Cards and EMI transactions.

Samsung, India’s most trusted smartphone brand, today announced the launch of Galaxy A22 5G, a future ready device offering 11 bands’ support for 5G experience and the promise of two year OS upgrades. Galaxy A22 5G is the first smartphone with 5G connectivity in Samsung’s Galaxy A Series portfolio and extends its philosophy of Awesome is for Everyone. Galaxy A22 5G sports stunning 6.6” FHD+ display with 90Hz refresh rate, versatile 48MP triple camera, awesome symmetrical design, powerful 5000mAh battery and host of other innovative features.

“With Galaxy A22 5G, Samsung reaffirms the Galaxy A philosophy of making innovation accessible to all. Galaxy A22 5G is the first 5G ready Galaxy A Series smartphone and is now the most affordable smartphone in our vast portfolio of 5G devices. Galaxy A22 5G has been designed keeping in mind evolving consumer needs and comes with segment leading features like smooth 90Hz display, versatile camera and a fast and efficient processor. It is a perfect choice for customers who want their device to be future ready with its 11 bands’ support and promise of two year OS upgrades,”said Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India.

Awesome Display

Galaxy A22 5G sports stunning 6.6″ FHD+ Infinity-V display with high 90Hz refresh rate for real smooth scrolling and gaming. It offers immersive viewing experience and is a delight for binge-watchers to enjoy their favorite content on the go. Galaxy A22 5G also features Dolby Atmos support on wired and Bluetooth headsets, and gives excellent audio and cinematic viewing experience. The dark mode minimizes eye strain during extended usage, and conserves power, making the battery last longer.

Awesome Camera

Galaxy A22 5G features a versatile triple-camera setup for taking fabulous pictures. On the rear, Galaxy A22 5G has 48MP main camera to capture high-resolution and clear photos through the day. The 5MP ultra-wide lens adds additional perspective to photographs. The 2MP macro lens takes crystal clear close-up and bokeh shots. There is 8MP front camera for high-clarity, eye-catching selfies.

Awesome Design

Galaxy A22 5G comes in a range of vibrant colours – Grey, Mint and Violet – offering users another way to express themselves. Combined with a smooth symmetrical form and round comfortable edges, Galaxy A22 5G fits comfortably in the hand. The unique symmetry design gives an aesthetic feel while holding and using the phone.

Awesome Performance

Powered by MediaTek Dimensity 700 processor, Galaxy A22 5G ensures optimized performance, smooth multi-tasking and reduced power consumption even while browsing and using multiple apps. With massive 5000mAh battery and in-box 15W USB-C fast charger, Galaxy A22 5G will help you sail through your tasks without a worry. Galaxy A22 5G supports Android 11 and One UI Core 3.1, which is designed so you can be productive and creative every day.

Samsung’s 5G Legacy

With the largest ecosystem of 5G devices and highest number of patents, Samsung is one of the top global 5G network infrastructure companies. With Galaxy A22 5G, the first 5G enabled A-Series smartphone, Samsung has brought 5G connectivity to the mid-range segment. It comes with support for 11 5G bands for fast speeds and low latency that lets you stream and share content at the blink of an eye. Galaxy A22 5G is built to provide fast video downloading, smooth video conferencing and content streaming.

Memory Variants, Price and Availability

Galaxy A22 5G is priced at INR 19999 for 6GB + 128GB variant and INR 21999 for 8GB + 128GB variant. Galaxy A22 5G will be available across retail stores, Samsung.com and leading online portals.

Customers can opt for a host of easy affordability options via banking and NBFC partners. HDFC debit and credit card holders can avail a bank cashback of INR 1500 on purchase of Galaxy A22 5G subject to terms and conditions.