In the heart of Bengaluru, where tradition and technology move simultaneously, a modern architectural marvel has been captivating the city’s residents and tourists alike since the last five years. Back in 2018, Samsung gave the iconic Opera House a new life by transforming it into the World’s Largest Mobile Experience center and over the years, it has become a hub of technology, culture, innovation and lifestyle for the city. 

The Samsung Opera House stands tall as a symbol of Bengaluru’s innovative spirit and cultural heritage. As it celebrates its fifth anniversary, here’s a closer look at how this iconic experience centre is redefining retail experience, backed by futuristic technologies and a strong cultural connect. 

Enter the Future of Living – IoT-Enabled Multi-Device Experience 

After a hard, long day, all we need is someone else to take over our chores. And the IoT-enabled multi-device zone at the Samsung Opera House will give you a glimpse of exactly that! The Multi-device Experience Zone at the Samsung Opera House offers visitors a chance to discover how cutting-edge technology creates an efficient, automated and simplified manner of living. Featuring Samsung’s smart and intuitive IoT-enabled product ecosystem SmartThings, connecting TVs, smartphones, refrigerators, washing machines, tablets and smartwatches, this zone allows visitors to discover the power of home automation and how various products interact with each other to make our lives much simpler.

Where the Geeks & Gamers Unite – Gaming Arena

Samsung Opera House is truly the first of its kind in India, as the experiences it offers will thrill even the most adventurous of people. Visitors also get to step into the new-age gaming experience powered by Samsung Odyssey Ark and other gaming monitors. These monitors are equipped with cutting-edge features that provide a more immersive experience of gaming. Be it epic gaming battles or simply hanging out with your friends, the Gaming Zone at the Samsung Opera House has become the most sought-after zone for youngsters in the city.

Next-Gen Entertainment with the Audio Visual Zone 

For the entertainment buffs, the audio visual zone at the Samsung Opera House will simply enchant you! This zone is an awe-inspiring ensemble of Samsung’s cutting-edge QLED TVs, including 8K, and The Frame TVs. Visitors can also explore the audio-visual wonders with Home Theatre, where various movies are screened, making it a must-do destination for the city’s Gen Z and millennials. 

Flagships and Gadgets Galore at the U Tables 

Samsung smartphones are redefining the way we live, work, and play. The phone display zone at the U Tables offers visitors a hands-on experience with their favorite Samsung smartphones. It is not only the perfect spot for fans of the Galaxy Flip & Fold but also other flagship devices. So, if you are a smartphone geek looking for products with futuristic technology, this is the right place for you. 

Audio Delight with JBL and Accessories Zone 

If you are a music aficionado or value great audio experience, the JBL and Accessories Zone will help you add that extra oomph to your music setup with JBL speakers. Visitors can also find their favorite headphones and soundbars in this zone. What’s even more exciting is the bespoke customization counter that allows you to glam up your Galaxy devices with customized skins, covers, and more.

Customer Service Section – For all Samsung Users 

The Samsung Opera House is not just dedicated to cutting-edge technology, but also to next-gen customer service. Taking customer service to the next level, the customer service section at the Samsung Opera House is open to all Samsung users.

Learn @ Samsung 

The potential of consumer technologies today is limitless, and to help you gauge their scope, the store offers exclusive workshops around photography, video-editing, gaming, music, doodling, baking, and more under Samsung’s Learn @ Samsung initiative.

Samsung Opera House experience centre opened its doors in 2018 as a hub of innovation, lifestyle, entertainment and culture in Bengaluru with events at the sprawling plaza area, round the year. Since it started, more than 1,000 events have been organized here around product experience, consumer engagement and entertainment such as OTT movie premiers, fashion shows, stand-up acts, and more.

The highlight of the Opera House is the main stage area which has witnessed iconic Samsung flagship product launches and even workshops by Samsung Members. This is truly the area where magic happens! The Samsung Opera House has time and again introduced cutting-edge technology and transformed how people perceive retail space, transcending the traditional concept of a store and evolving into a hub of innovation, culture, and community. With a blend of top-notch design and a commitment to staying ahead of the tech curve, Samsung Opera House promises to continue its remarkable journey into the future.

Samsung India’s iconic experience store Samsung Opera House in Bengaluru has completed five exciting years and in this time, it has become a hub of technology, innovation, art and culture for the city. Samsung celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta where young Samsung and K-Pop fans performed to bring alive the spirit of cross-cultural unity.

This year’s theme was ‘Korea Pop Culture Extravaganza’ and Samsung Opera House hosted a lineup of events that captured the essence of Korean culture through its entertainment and culinary traditions. The event began with a Trivia Quiz and Games session centered on K-Pop culture, providing participants an opportunity to showcase their knowledge and win exciting prizes. This was followed by a high energy Dance Battle where dance enthusiasts claimed the spotlight and those with vocal prowess competed in a Voice Battle.

At the Home Theatre zone inside Samsung Opera House, an exclusive Korean movie screening unfolded for cinephiles while the Chef’s Kitchen zone proved to be a significant attraction for food enthusiasts and aspiring chefs. Fans also took some exciting photos at the cherry blossom backdrop photo booth and attended an accessory workshop, among others.

The anniversary celebration brought in an exciting crowd of over 5000 Samsung and K-Pop fans to Samsung Opera House. The cultural programmes during the K-Fiesta were judged by Samsung jury members who also presented the winners with exciting prizes.

“Samsung Opera House has completed a remarkable journey since its inauguration as a historic landmark in Bengaluru. It is today a hub of technology, innovation, art and culture for the city. Consumers, especially the Gen Z and millennials, have come to love this iconic experience store over the last five years and we will continue to bring in exciting new technology experiences for them,” said Mr. Sumit Walia, Senior Director, Samsung India.

Samsung India recently revamped the iconic Samsung Opera House in the heart of Bengaluru with exciting new technology experiences and zones for visitors. Consumers visiting Samsung Opera House can today enjoy Samsung’s complete product ecosystem and new zones such as Connected Living, Gaming Arena, Audio, Home Theatre and Lifestyle TVs, showcasing its multi-device connectivity with SmartThings, alongside a cup of coffee.

Samsung Opera House opened its doors in 2018 as a hub of innovation, lifestyle, entertainment and culture in Bengaluru with events at the sprawling plaza area, round the year.

Since it started five years back, more than 1,000 events have been organized here around product experience, consumer engagement and entertainment including Galaxy workshops on photography, doodling, video-editing, Ted Talks, fashion shows, baking workshops, movie screenings and many more.

Today, it is a must-do destination for the city’s Gen Z and millennials looking for exciting tech-enabled experiences and entertainment. One can immerse themselves in the world of gaming, experience powerful audio at the Home Theatre zone and even get to pick up some culinary skills at the in-house Chef’s kitchen workshops while enjoying the best coffee in town.

Samsung has focused on upgrading the consumer experience by not only enhancing the look and feel of the experience store but also through immersive experiences offered by a wide range of products such as QLED TVs, The Frame lifestyle TVs, Bespoke Refrigerators, Ecobubble Washing Machines, Microwaves and activity zones at Samsung Opera House

Samsung Opera House also offers a fully functional customer service centre. There is a personalisation counter where consumers have an option of choosing the phone skin and get engravings done on the covers they choose.

The 33,000 sq. ft. standalone property, which during the British era hosted plays and Operas, was restored by Samsung over two years and opened to the public in 2018. Its facade continues to don its magnificent original look and feel while on the inside, a modern experiential space has been developed with extensive use of technology.