Considering that you can reasonably expect most TVs to last anywhere from 5 to 10 years, when you shop for your next TV, you’ll want to be sure that you’ll be happy with your purchase for the long haul. Today’s consumers want a bigger, more immersive picture. Which may explain why this year experts predict that sales of 75-inch and larger TVs will increase by 17 percent, and sales of 8K TVs will increase by 110 percent in the global TV market.¹

Not only has Samsung worked hard to develop bigger and bigger screens, the company has also been focused on enhancing its TVs’ design to provide the best possible viewing experiences. “Samsung’s QLED 8K 2020 TVs allow users to focus solely on watching and listening for total immersion,” explained product designer Seungho Lee. “With these innovative screens, we reduced bezel sizes so as to make use of 99% of the display space and break down the boundaries of TV displays for optimized viewing.”

Take a look at the images below to learn more about the QLED 8K 2020 range and Samsung’s big-screen TV design journey.

¹ Market research firm OMDIA has predicted that shipments of 75-inch and larger TVs will reach 4.92 million units in 2020 – a 17% increase over last year (4.21 million). Sales of 8K TVs are predicted to increase from 119,000 units in 2019 to 250,000 units in 2020.

As a precaution against the spread of the pandemic, Samsung has made arrangements across its retail and distribution channel, to help consumers to pre-book the products, without having to step out of their homes. They can book their Samsung products online on Samsung Shop (https://www.samsung.com/in/offer/online/ce-sale/) for which express deliveries will be done from the nearest Samsung Authorised Retailer, following all standard operating procedures, as soon as the restrictions are lifted by the authorities in different parts of the country.

The program, ‘Stay Home. Stay Happy… Log in to Great Offers’, applies to all Samsung consumer electronics products – Televisions, Refrigerators, Air Conditioners, Washing Machines and Smart Ovens. Consumers can pre-book products on Samsung Shop till May 8th, 2020, and get up to 15% cashback, and avail no-cost EMIs with long term finance options of up to 18 months, besides Express Delivery.

“In the past one month, we have received thousands of queries from consumers across the country as to how they could buy our TV or Digital Appliances, as they felt the need to equip their homes with the latest technology while they stayed home and worked from home. Many are wanting to upsize with Samsung once the lockdown restrictions are relaxed. At Samsung, consumer well-being is top priority and so we are committed to take every step to provide convenience to them and their families. Through our pre-book offer on Samsung Shop, we want to ensure our consumers get the fastest delivery possible as per Government regulation on relaxation of lockdown from a Samsung authorised retailer nearest to them, without having to step out of their homes till normalcy returns,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

“The integration of our offline retail partners with our strong and secure online platform, an industry-first program, will also help our partners who have stood with Samsung and our consumers through difficult times over the years, and help them bounce back as demand picks up,” he added.

During this offer, consumers can pre-book marquee Samsung products such as the QLED 8K TVs, QLED 4K TVs, Convertible 5in1 and Curd Maestro Refrigerators, Hygiene Steam Clean Washing Machines, Smart Ovens with Masala & Sun Dry, Tandoor and Slim Fry Technologies. Also available are Samsung Smart TVs that transform into a personal computer, and can be used by students at home to pursue their online learning classes.

Consumers pre-booking on Samsung Shop will get 15% cashback when paying with HDFC Debit and Credit Cards as well as options of no-cost EMIs and long-term finance options, up to 18 months. Customers are entitled to cashback even if they do not opt for EMI-based finance options.

Consumers buying Samsung televisions will get 1+1 extended warranty on the panel and 30-day trial offer of ZEE5 Premium pack. On Smart Ovens, consumers will get 10-Year Ceramic Enamel Warranty, a Free Borosil Kit and 5-Year Magnetron Warranty.

Refrigerators come with 10-year warranty on Digital Inverter Compressor, Washing Machines come with 10-12 year motor warranty, while air conditioners come with free installation offer, 5-year Condenser Warranty, 5-year PCB Controller Warranty and free AC Gas Recharge offer.

Adding to the occasion, these offers further guarantee assured gifts on Samsung consumer durable products such as QLED TV, 4K UHD TV and Convection Microwave Oven coupled with attractive prices and finance offers on Side-by-Side Refrigerators, Frost Free Refrigerators, AddWash Washing Machines, Top Load Washing Machines, and Digital Inverter Air Conditioners, among others. Additionally, up to 15% cash back will be available with Axis Bank, Federal Bank and ICICI Bank debit and credit cards.

During the offer period, consumers purchasing select models of Samsung QLED and 4K UHD TVs will get assured gifts such as Galaxy S10 (512GB) worth INR 76,900, Galaxy A50s (4GB) worth INR 19,999, Galaxy M30 6GB worth INR 16,999, Galaxy A10s 2GB worth INR 8,499 and Samsung U Flex Headphone worth INR 3,799. Along with assured gifts on TV models, consumers can also avail a 30-day free subscription for Zee5.

That’s not all, Samsung with its My Samsung My EMI service enables customer with an option to choose EMI and down payment as per their budget on select Televisions, Refrigerators and Washing Machines. With such unique offers and assured free gifts, consumers are set to upgrade to a better lifestyle.

Samsung is also providing Flexi EMI Offer allowing customers to avail flexible monthly instalment, basis the screen size they purchase, with 2 years Warranty (1+1 extended warranty on Panel) and Free 10 Year NO Screen Burn IN Warranty on select models purchased between till January 31, 2020.

Additionally, on purchase of select models of convection Microwave Oven, consumers will get a free Borosil kit on purchase of 28L & above Convection Microwave Ovens and a 10-year warranty on the ceramic enamel cavity. During this offer period, Samsung is also providing a 2-year warranty on select air conditioner models.

“Samsung believes in consumer centricity and that reflects in our meaningful innovations. Committed to bring unparalleled technology to our consumers, the unique offers and easy finance schemes during this period will enable consumers to liven up their homes with Samsung’s best in class products across its vast portfolio.” Said, Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

Samsung’s Diverse Product Line-up:

Samsung QLED and 4K UHD Televisions: Samsung QLED and 4K UHD TVs break new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. The TVs allow the viewers to enjoy brighter and deeper colors. It also allows users to take voice control one step further with the new Bixby feature on One Remote Control.

Samsung Side-by-Side and Frost Free Refrigerators: The Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling and durability. They are the perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness even during power cuts.

Samsung Eco Bubble and Top Load Washing Machines: Samsung Washing Machines, powered by Digital Inverter motors, consume less energy while producing minimal noise and vibration, when the washing machine is running. Samsung’s Eco Bubble technology uses a bubble generator to dissolve detergent into the water and then inject air, producing a rich soapy foam cushion. Some Samsung washing machines come with a powerful Hygiene Steam cycle that improves the cleaning quality of the wash. It releases steam from the bottom of the drum, so every item is thoroughly saturated. This removes engrained dirt and 99.9% of bacteria and inactivates allergens.

Samsung Convection Microwave Ovens: Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.

Samsung Digital inverter Air Conditioners: Samsung Air Conditioners have been designed carefully keeping in mind the consumers’ needs and expectations, which are faster cooling, less electricity consumption and uncompromised cooling even in hot summers. Convertible Mode, introduced this year, is Samsung’s another technology, which when activated allows consumers to save more energy when they are sitting alone in a room.

For more details on the offers, refer to: https://www.samsung.com/in/offer/regional-festivals-2019/

About Samsung Electronics Co., Ltd.  

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

During the festive season, consumers look to upgrade to newer products and advanced technology for their living spaces. This Diwali, sales of QLED TVs for Samsung grew three times over the festive season in 2018 while sales of its Ultra High Definition (UHD) TVs doubled over last festive season. In the festive period, Samsung saw overall Smart TV sales also double over last year and it sold a record number of its lifestyle TV, The Frame QLED TV.

With Samsung launching premium televisions such as the QLED, The Frame and the recently introduced QLED 8K, consumers are upsizing to larger screens across the country, including in smaller towns. Consumers in cities such as Vijayawada, Vishakhapatnam, Hubli, Jodhpur, Agra, Jabalpur, Nagpur, Raipur, Ludhiana, Dehradun, Jalandhar, Cochin, Coimbatore, Baroda, Ranchi, Tirupati, Asansol, Madurai and Kolhapur, among others are upsizing to larger screen TVs, which can be seen in the rising demand for Samsung’s QLED TVs in these cities.

“At Samsung, we are always pushing the boundaries to provide meaningful customer centric innovations. Samsung has driven the trend of premiumization in India by offering premium technology products along with unique consumer promotions and easy finance schemes on our range of premium TVs and has seen a strong demand for its premium TV this festive season,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.

This festive season, Samsung offered consumers purchasing select Samsung products such as QLED TVs, 4K UHD TVs up to 25% instant discount. Consumer could also avail up to 15% additional cashback with Axis Bank, HDFC Bank, RBL Bank and ICICI Bank debit and credit cards. Consumers who bought select models of Samsung QLED TVs got assured gifts such as Galaxy S10 smartphone worth INR 61,900 and Galaxy A50 worth INR 21,490. With the purchase of select 4K UHD TVs, consumers got complimentary gifts such as Galaxy M30 worth INR 17,990 and Google Home Mini worth INR 4,999. Additionally, Samsung offered attractive zero down payment EMIs for as low as INR 990 per month for Smart TVs.

Samsung has announced special offers for the upcoming festival of Gurpurab and special package offers for the approaching wedding season.

To celebrate the 550th Prakash Purav of Guru Nanak Devji, consumers purchasing select models of Samsung TVs will get assured gifts such as Galaxy S10 smartphone worth INR 61,900, Amazon Echo Dot worth INR 4,999 and Home Theater worth up to INR 21,900, till November 30, 2019.

For the upcoming wedding season, Samsung is offering bundled ‘Vivah Utsav’ deals on its consumer durables – TVs, Refrigerators, Washing Machines, Smart Ovens and Air Conditioners – ranging from INR 34,990 to INR 1,49,900. With these bundled offers, consumers can avail easy finance offers such as zero down payment and easy EMIs.

Samsung’s Premium TV Line-up:

Samsung QLED TV

Samsung QLED TV breaks new ground for premium TVs and home entertainment, delivering beautiful design that is supported with the most advanced picture quality. Powered by HDR10+ technology that optimizes the TV’s brightness levels and delivers brighter and deeper colors, to deliver the visual experience intended by creators. The technology also features Direct Full Array Elite for enhanced contrast and precise picture quality.

The QLED TV features an Ambient Mode which turns the TV into a piece of art, building on the Ambient Mode’s ability to blend in with the home interior, the TV can be hung on the wall with a No Gap Wall-Mount, intelligently embedded in the back of the TV so that it blends in seamlessly. It also allows the users to take voice control one step further with the new Bixby feature on One Remote Control allowing connections to all connected devices without additional connectors or complicated setups.

Samsung had also launched the 8K QLED line of televisions earlier this years. A must-have for all luxury homes, Samsung QLED 8K TV comes with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.

Samsung QLED 8K TVs, which will be available in four sizes – 98-inch (247 cm), 82-inch (207 cm), 75-inch (189 cm) and 65-inch (163 cm) – come with 33 million pixels, four times the resolution of 4K UHD TVs and 16 times that of a Full HD TV, allowing consumers to immerse themselves into the display. These 33 million pixels provide sharper resolution giving a feeling of realness and presence with exceptionally true-to-life picture quality.

The Frame QLED TV

The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas. It even hangs like a real Frame. With no gap wall-mount, it looks gorgeous from all sides and fits perfectly in your space.

4K UHD Televisions

Samsung’s 4K UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Live Cast, Tune Station, Screen Mirroring, Lag Free Gaming, Real 4K resolution and 60+ Titles. These TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.

The new AI technology achieves close to 8K resolution and enhanced sound quality by aligning with the unique characteristics of the specific content, a step up from typical upscaling technology used to improve image quality. So how exactly does it work? Let’s take a closer look.

Enjoy any content in 8K through Machine Learning

The world’s first 8K AI Technology that realizes a definition nearly the equivalent of 8K is based on Machine Learning. Computers or smartphones run according to directive values that humans enter. In contrast, Machine Learning refers to the way AI learns certain patterns and gives optimized answers based on various examples.

Samsung’s Machine Learning Super Resolution (MLSR) utilizes AI technology to compare low and high-quality versions of the same content to learn the technological differences between the two and form a vast database. It analyzes millions of pieces of video content and finds a correlation. Based on its analysis, it can select the optimum filters that support brightness, the level of blackness, spread and other errors from all inputs, and transform low-definition content to close to 8K high definition.

The input content is recognized as ‘real-time’ based on a frame and is enhanced by scenes, which makes it possible to upgrade image and sound quality immediately, regardless of whether the video source is live streaming or OTT (Over The Top).

8K picture quality through AI, what’s the difference?

Other upscaling techniques require human input to compare low-resolution and high-resolution scenes and find ways to reconstruct them. However, Samsung’s AI Technology enables it to self-study millions of images on its own using MLSR, allowing much-improved accuracy compared to conventional technologies.

There are three elements to improving picture quality on displays. First is ‘Detail Creation’ that sharpens the detail of expression and improves the texture to areas with low definition that have become blurry after compressing the file. Second, ‘Edge Restoration’ defines the edges of text, people or objects in a video, moving pixels on the borders to thin them down to increase legibility and visibility. For example, if text context is spreaded along the edges, the video will be adjusted around the text for clarity. In a video that shows the moon, Edge Restoration improves details of the moon’s shadow and enhances the darkness of the background for a clear distinction. Lastly, ‘Noise Reduction’ gets rid of static noises generated during high compression or recompression of files. In order to transmit an image, it is necessary to compress the image. In this process, various ‘noises’ such as a jiggling point or a squared dot can be effectively removed according to the image characteristics.

AI delivers immersive sound effects

When watching dramas or movies, realistic, immersive sounds are as important as picture quality. Samsung’s AI technology not only transforms low-definition into high-definition, but also optimizes the sound quality of content.

Conventional TVs provide multiple view settings such as movie mode and sports mode according to the genre of content. With Samsung’s new AI technology, content can be automatically analyzed by characterizing scenes to provide optimum sounds.

For example, let’s say you were watching a movie that includes musical performances. AI technology can highlight the music in a way that allows you to experience the sound as the actual characters would. When the crowd applauds after the performance is over, you would hear the clapping the same way as if you were in the crowd in the movie. When characters are speaking, AI adjusts the sound to make sure the lines are communicated clearly.

Imagine you were watching a relay broadcast of the 2018 PyeongChang Winter Olympics that started last week. AI will enhance the voice of the announcer so that you don’t miss who’s up next. When a game has started, AI will increase the background sound to deliver the liveliness of the actual game. With this tailored sound adjustment scene by scene, audiences can enjoy the best sound quality for any genre of content.

Samsung developers plan to continue to improve sound quality according to the preferences of individual viewers so that each viewer can enjoy the best TV viewing experience, right for them. Because volume patterns differ for every user, and the viewing environment can change according to the time of day and other factors, the sound will be accordingly adjusted and optimized to provide the most enjoyable experience to each individual viewer.

Why does 8K AI technology matter?

As customer needs for high-definition TVs and content increases, some terrestrial broadcasting stations have committed to working towards UHD delivery, and various IPTV and cable channels have initiated 4K UHD (3,840 × 2,160) services. However, even as the TV industry begins to launch 8K (7,680 × 4,320) TVs, the reality is that 4K content is, as of yet, still not fully utilized in homes.

In this context, Samsung has proposed a new direction for TV technology by combining 8K UHD display technology and premiere content through AI. Samsung has developed an AI algorithm that automatically enhances picture quality to solve the problem of limited high-quality content. As example, AI technology plays a key role in the 85-inch 8K QLED TV technology that Samsung introduced at CES 2018.

Samsung will begin the process of applying AI technology to its 8K QLED TVs from the second half of this year, and viewers will soon be able to enjoy UHD quality video that is nearly 8K in resolution and delivers optimized sound for any type of content. A genuine 8K era is now on the horizon, and Samsung will continue to lead the way.