The new Top Load Washing Machine uses a unique Direct Drive Technology, with no Belt & Pulley Mechanism unlike other Top Loads, thereby providing the best durability. The inverter series also comes with Stainless Steel Pulsator, which offers complete hygiene and is corrosion resistant.

“In today’s fast paced modern lifestyle, consumers want washing solutions that are quick, fuss-free, all-in-one and convenient. The new Top Load Washing Machine provides this and much more. Samsung’s Make for India ActivWash+ concept has been receiving overwhelming response from consumers since its launch, which is why, every year, we bring in new innovations around the solution. We introduced the magic dispenser in 2016, Stainless steel pulsator in 2017 and the new Digital Inverter Direct Drive Motor this year,” said Mr. Maneesh Sharma, Deputy General Manager, Consumer Electronics Business, Samsung India.

“Unlike any other product in the market, we offer up to 12 years warranty on the Direct Drive Motor. The new range boasts of other unique and useful features that make day to day washing hassle free and convenient for consumers,” he added.

ActivWash+ with the new built-in sink and enhanced wave patterns makes it convenient to soak and scrub tough stains and heavily soiled clothes. The new side water jet button is more convenient and ensures adequate water supply for efficient scrubbing and soaking of clothes. The attached water jet can be turned on and off with the touch of a button, which makes it easy to mix in cleaning agents.

A Unique Magic Dispenser has dual propellers that mix water and detergent efficiently to ensure enhanced cleaning performance. Also there are no detergent residue post wash cycles.

Stainless Steel Diamond Drum has diamond shaped depressions embossed on the surface that provide smoother and safer wash to the laundry. An innovative magic filter is located on the side of the drum that catches the lint efficiently even at low water levels.

The new range comes in a completely new look. The wide tempered glass is elegant and provides a clear view of the laundry inside. The Soft Close Door Lid ensures that there is no loud noise while closing the lid. Moreover, the rear dual cluster control panel has an ice blue LED display that gives an overall premium look to the washing machine.

The Washing Machine range is also equipped with an error monitoring system that can be controlled through a smartphone app. It detects and diagnosis problems and provides quick and easy troubleshooting solutions, thereby saving time and money for the consumer.

There will be 10 models in this new inverter series, with a capacity range of 6.5Kg, 7.0Kg, 7.5Kg and 16.0Kg.The washing machine comes with an overall warranty of 3 years. The price range starts from Rs 24,990/- and is available in exciting colours, such as Imperial Silver, Magnolia Plum and Black Caviar. The entire lineup shall be available across the country through key retail outlets and online portals.

Samsung India announced the next level of innovation with launch of India’s first front Load AddWash washing machines, 5 new models in the crystal range – and the “K” Series with a revolutionary Magic Dispenser in the top load segment. The new top load range also incorporates Samsung’s ActivWash+ technology for a more convenient washing experience.

ActivWash+ is example of Samsung’s Make for India initiative. This Product was conceived in India as a result of research done by R&D and Design Teams and was developed to make washing process of Indian consumers simpler. ActivWash+ is now being sold in 33 countries across the Globe.

Commenting on the launch, Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India Electronics, said, “We are extremely thrilled to unveil our stylish and innovative washing machine range for our consumers. While the needs of our Indian consumers are evolving dynamically, our focus is to provide them with solutions that are stylish, time and energy saving to make their lives simple, easy and convenient.”

“Enhancing our product portfolio with our latest innovation and technology, the new AddWash and “K” Series Top Load washing machines have been designed and tailored according to the specific needs and demands of Indian consumers,” he added.

Designed for the ever evolving and smart Indian consumers and engineered to deliver convenience in cloth washing, Samsung’s AddWash comes with an Add Door that allows the consumer to add laundry items anytime during the wash cycle. It also lets the consumer add hand washed items only for rinsing, or additional softener anytime they want during the Wash Cycle. Samsung AddWash also features the Super Speed cycle which completes a normal load in just 59 minutes. Achieving brilliance in saving time and energy, AddWash also allows the ease of ventilating the washing tub even at the narrow laundry room without any hassles. The AddWash Range would be available in the 8 & 9Kg Capacity Segments.

The revolutionary Magic Dispenser in the “K” Series Top Load Range lets one wash with less worry about residual detergent. It is specially designed to create a powerful water vortex that dissolves both liquid and powder detergent and spreads it evenly before you start washing. So it prevents the detergent from becoming lumpy and reduces the risk of any residue being left on your clothes and washing machine.

The new Range also incorporates Samsung’s revolutionary ActivWash+ technology which has a built-in sink inside the washing machine where the consumers can pre-treat and wash laundry all at one place and is available in capacities from 6.2Kg to 11Kg.

Also, being the industry’s first continuous pattern series, Samsung Lily Red (6.5 kg, 7.0 kg and 7.5 kg), Samsung Lily Blue (6.5 kg, 7.0 kg and 7.5 kg) washing machines, make a stylish lifestyle statement as well.

Price

New 8 Kg Front load Range: DP Rs. 37250 to Rs. 43850
AddWash 9 Kg: DP Rs.59990
ActivWash+ “K” Series Top Load Range: DP Rs. 18590 to Rs. 28290

India is one of the key markets for Samsung where it has emerged as the number 1 company across different product categories. The country has also seen launch of its iconic products based on evolving needs and unique customer insights. In the past 20 years of its operation in India, Samsung has set up 2 manufacturing plants and 3 R&D facilities employing close to 45,000 people.

“In 2015, we plan to introduce path-breaking technology across different categories of products, which will enhance consumer experience and strengthen our position in the market,” said Mr. HyunChil Hong, President and CEO, Samsung India Electronics.

“Samsung will continue to manufacture its products in India reinforcing its commitment to Make for India. In 2015, Samsung will continue to push technology boundaries and help consumers to create a better tomorrow,” said Mr. Hong.

India is a key strategic market for Samsung and the company has done iconic launches of its products like GALAXY E7, E5 and the first Tizen powered smartphone Z1 in the country. The company has recently announced expansion of Samsung India Electronics’ state-of-the-art mobile phone plant in Noida. The new phone “Samsung Z1” will also be manufactured at the Noida facility with most of the phone’s software being developed at the Noida Research Centre.

Through its broad product range, Samsung demonstrated how it is bringing consumers seamless navigation, intuitive control and smart solutions into the home and workplace.

Samsung’s key products launched at its Southwest Asia Forum include:

Smart Phones

Three 4G enabled smartphones – Galaxy Grand Prime 4G, Galaxy Core Prime 4G and Galaxy J1 4G which are best in class smartphones are designed to help Indian consumers unlock the true potential of 4G and make the 4G experience more affordable and accessible. Samsung now has a full spectrum of 4G devices with strong product portfolio of 9 smartphones in the market offering faster downloads and upload speeds.

Stylish Galaxy A7, the slimmest Galaxy smart phone ever measuring 6.3 mm. The smartphone offers an exceptional blend of elegance and power for consumers. Sporting a full Metal unibody design, Galaxy A7 delivers a superior selfie experience and powerful multitasking performance with sophisticated design. Galaxy A7 features a superior 5.5” Full HD Super AMOLED display for a vivid and expansive viewing experience with brilliant colors and clarity.

Galaxy A7 with slim design and superior hardware empowers young consumers to quickly and easily capture meaningful moments and share their daily lives. The Dual SIM capability of the phones also adds to the consumer’s convenience.

Digital Appliances

The new products launched included the World’s First Convertible refrigerator with Digital Inverter Compressor. The world’s first– patented Dual Fan Technology allows independent temperature control of the freezer and fridge with two separate fans. This revolutionary technology is built into every Samsung Smart Convertible Refrigerator. The consumer can convert the freezer into a fridge and back into a freezer with ease. The user gets optimum cooling and quick, effective circulation of cool air too.

NEO series of Digital Inverter split air conditioner designed for higher saving & durability. Continuing the focus on Digital Inverter segment and the preference of Indian consumers towards floral pattern, NEO series is the new introduction and comes out straight from Samsung’s Chennai Plant. Neo is the first digital Inverter AC range manufactured in India by Samsung and pays close attention to Indian consumers preference towards Saving, Durability and Faster cooling. The Digital Inverter Compressor consumes up to 60% less electricity and cools 26 % more quickly than conventional air conditioning systems. The series allows the user to select “Single user mode” a technology exclusive to Samsung which minimizes the energy consumption and reduces electricity bill by adjusting the maximum operating capacity of the compressor.

ActivWash+ machines which are designed to save precious time & make doing laundry easier. The ActivWash+ has an innovative design which includes a built-in sink and side water-jet system providing a convenient place to pre-treat heavily soiled clothes and hand wash delicate items, all at one place.

Taking fast cooking to new level Samsung introduced Hot Blast technology. The MW8000J HotBlast Smart Oven incorporates new technology that makes it possible for a convection microwave to cook ‘oven-like’ food in times up to 50% quicker than a traditional convection oven for Indian market. Samsung developed the HotBlast Smart Oven, which offers much more than a standard convection microwave oven. The HotBlast Smart Oven is fast, powerful and stylish, and enhances culinary experiences while saving users time in the kitchen.

Visual Devices

The First “S” Branded TV by Samsung: New SUHD TV

Samsung reserves the “S” identification for its most premium, flagship products that signify a true leap forward in technology. As the first “S” branded TV, Samsung’s SUHD TV is designed to excite all senses, with sensational picture, seamless interaction, and stylish design.

Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and include an intelligent SUHD re-mastering picture quality engine.

SUHD TV’s nano-crystal semiconductor transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This produces a wider range of more accurate colors with 64 times the color expression of conventional TVs. The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while producing ultimate contrast levels. This ensures much darker blacks and an elevated brightness 2.5 times brighter than conventional TVs.

JOY Smart TVs

Samsung has always believed in closely reading the tastes and preferences of its customers and creating unique and customized products that cater to their requirements. Samsung will continue this tradition in 2015 by launching Joy Smart TVs – a series of televisions made by Indians for Indians.

Joy Smart TV comes with built-in wifi which lets you access the internet and browse your favorite websites through its Smart Browser. Smart Share allows you to share content between your Mobile and Pen Drive connected to Joy Smart TV through Wifi Direct. Furthermore, with Joy Smart TV, you can mirror your smartphone content on your television screen through MHL as well as Wifi.

Enterprise Business

Galaxy Tab Active, Samsung’s first ever tablet designed specifically for enterprise to boost business productivity. The next step in Samsung’s legacy of innovation in the tablet category, the Galaxy Tab Active employs the ruggedized, portable design that professionals desire to take on the demands of today’s challenging business environments.

Samsung Smart Signage TVs, Samsung Smart Signage TVs, an innovative TV solution is designed for small and medium businesses (SMBs) and small office/home office (SOHO) owners in India. The business solution combines the informational and promotional benefits of digital display by sharing various customized in-store promotions and business content, along with the entertainment value of live TV for business customers – all at the same time. The new product is ideal for any small business across industries including retail, education and healthcare among others.

Samsung also continued to combine its technical expertise and innovation to bring consumers a new range of products designed to enhance and simplify modern living.