Samsung, India’s largest consumer electronics brand, today introduced its latest innovation in home cooling: The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind. This premium air conditioner – with its modern luxurious design – is crafted for contemporary living spaces. Its sleek, minimalist design seamlessly integrates into contemporary interiors while enhancing the aesthetic appeal of any living space.

It combines advanced Motion Wind technology, AI-powered cooling intelligence, and WindFree Cooling to deliver a luxurious and personalised cooling experience. Its unique Motion Blade design optimises airflow for thorough purification of the environment to deliver efficient air cleaning for medium to large-sized spaces.

“As Samsung marks its 30th anniversary in India, the company continues to innovate and deliver meaningful solutions for consumers here. With India’s intense summers, consumers demand more than just cooling; they seek intelligent, personalised, and energy-efficient solutions. Our new Bespoke AI WindFree Pro Air Conditioner combines precision airflow with smart technology to deliver faster cooling, draft-free comfort, and greater energy savings,” said Ghufran Alam, Vice President, Digital Appliances, and Samsung India.

Samsung’s advanced Motion Wind technology dynamically adjusts airflow direction and intensity, ensuring a perfectly balanced and comfortable cooling environment. The system offers five tailored airflow modes, including Max Wind for instant cooling and Surround Wind for even distribution. For a gentler breeze, WindFree Cooling disperses air through 23,000 micro-holes, delivering a draft-free “Still Air” experience.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind features AI Fast & Comfort Cooling that intelligently analyses temperature, humidity, and room size to automatically select the most suitable cooling mode.

Designed for a connected home, the Bespoke AI WindFree Pro Air Conditioner is seamlessly integrating with wearable devices like the Galaxy Watch and Galaxy Ring. This integration allows for personalized and convenient control of your cooling environment.

The system offers smart features such as Welcome Cooling & Away Care, which automatically adjusts the temperature when you arrive home or when you’re away, ensuring both energy efficiency and comfort.

Additionally, the Map View monitoring feature provides a visual representation of airflow and temperature distribution in your home, helping you optimize cooling performance.

 The device is also compatible with leading voice assistants, enabling hands-free operation and easy adjustments to your cooling settings. With its intelligent personalization capabilities, the Bespoke AI WindFree Pro learns your preferences and habits, offering tailored cooling experiences that adapt to your requirements.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is built with sustainability in mind. Its AI Energy Mode reduces energy consumption by up to 30%, while the use of R32 refrigerant ensures environmentally responsible cooling.

The Bespoke AI WindFree Pro Air Conditioner is designed for convenient upkeep, featuring advanced hygiene solutions that help ensure cleaner air and long-lasting performance.

The Bespoke AI WindFree Pro Air Conditioner with 5 Motion Wind is available for INR 66990 at select partner outlets and on Samsung.com.

Samsung, India’s largest consumer electronics brand, today announced “Go Save Today” campaign on Bespoke AI Air Conditioners that can unlock savings of up to INR 21000 for customers this festive season. Built on three pillars of GST rate cuts, enhanced warranty benefits, and energy savings, the “Go Save Today” campaign offers unmatched value to customers this festive season.

As part of the “Go Save Today” campaign, customers get an exclusive 5-5-50 offer on the purchase of premium Bespoke AI Air Conditioners – 5 months of additional comprehensive warranty in addition to the existing 5 years of comprehensive warranty if the purchase is done in the 50-day period between September 22 and November 10, 2025.

Bespoke AI Air Conditioner customers will also get GST reduction benefit of up to INR 3800, along with free installation worth INR 1500 and bank cashback up to INR 4000, making it the perfect time for families to bring home smarter, more energy-efficient Bespoke AI ACs this festive season.

Consumers purchasing Bespoke AI ACs will also be eligible for additional 5-month warranty on top of 5 years of comprehensive warranty worth up to INR 12000.

Together with the GST rate reduction, these benefits make Samsung Bespoke AI Air Conditioners more accessible than ever.

“We are delighted to celebrate the festive season with our consumers through the ‘Go Save Today’ campaign, making our advanced technology more accessible than ever. Our 5-5-50 offer is one of a kind, introduced to incentivise families to bring home Bespoke AI Air Conditioners with GST reduction benefits, extended warranty, free installation, and bank cashback. Our Bespoke AI Air Conditioner range continues to enhance everyday living and these offers make smarter, energy-efficient cooling more rewarding,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India.

The Bespoke AI WindFree Air Conditioners are designed to deliver both comfort and efficiency offering powerful cooling along with lower power consumption. Consumers can save up to 30% energy through the AI Energy mode in Samsung Bespoke AI Air Conditioners. Features like WindFree cooling, AI Fast & Comfort mode, 5-step convertible cooling, and Quiet operation make it ideal for modern living.

Durable construction with a copper condenser, smart conveniences such as Wi-Fi and SmartThings app control, a hidden LED panel display, multiple cooling modes (Turbo, Sleep, Dehumidification, etc.), and advanced filter technology (Freeze wash, auto-clean, anti-bacterial filter) ensure that performance, hygiene, and ease of use go hand in hand.

Consumers can avail these festive offers at Samsung authorized partner stores, Samsung.com and leading e-commerce platforms. Whether preparing homes for festive gatherings or ensuring comfort for loved ones, now is the perfect time to bring home a Samsung Bespoke AI Air Conditioner.