From Indian kitchens and living rooms to smartphones, wallets, and workplaces, Samsung’s India-first innovations have reshaped everyday experiences — making technology more intuitive, accessible, and trustworthy.

Here are five Samsung innovations that have had a lasting impact on how India lives and connects.

1. AI Home: Intelligence that adapts to Indian living

Samsung’s AI Home vision brings intelligence into Indian households by connecting appliances, televisions, and smartphones into one intuitive ecosystem. Designed around real Indian lifestyles — from multi-generational homes to diverse cooking and usage patterns — AI Home learns daily routines, optimises energy consumption, and simplifies home management.

By working quietly in the background, AI Home transforms houses into responsive living spaces, where technology supports life rather than interrupting it.

2. Foldable technology: Redefining the smartphone experience

With its pioneering foldable smartphones, Samsung reimagined what a mobile device could be. Foldable displays offered users a larger, immersive screen while retaining the portability of a phone — fundamentally changing how people work, watch, create, and connect.

In India, foldables unlocked new possibilities for multitasking professionals, creators, and entrepreneurs — blending productivity and entertainment into a single, powerful device that fits in the palm of the hand.

3. Curd Maestro Refrigerator: Innovation inspired by Indian kitchens

True innovation often begins at home. Samsung’s Curd Maestro Refrigerator addressed a uniquely Indian need — the daily ritual of setting curd. By combining precise temperature control with intelligent design, Samsung enabled consistent curd preparation across seasons and climates.

More than a feature, Curd Maestro became a symbol of Samsung’s “designed for India” philosophy — where global technology is thoughtfully adapted to local habits, tastes, and traditions.

4. Samsung Finance+: Making technology accessible to millions

As India rapidly moved towards a digital economy, access to smartphones became essential. Samsung Finance+ helped bridge this gap by offering easy, paperless financing at the point of purchase, especially for first-time buyers and customers in emerging markets.

For millions of Indians, Samsung Finance+ enabled their first smartphone, first internet connection, and first entry into the digital ecosystem — supporting education, livelihoods, and financial inclusion across Bharat.

5. Samsung Knox: Building trust in a digital-first India

In an increasingly connected world, trust is critical. Samsung Knox introduced defence-grade security into everyday devices — protecting personal data, financial information, and work credentials at every level.

From securing digital payments and cloud data to enabling safe work-from-home and enterprise mobility, Samsung Knox has played a vital role in building confidence in technology adoption. By making security seamless and invisible, Knox allowed Indians to embrace digital life without compromise.

Innovation that grows with India

Together, these five innovations reflect Samsung’s deep-rooted commitment to India — creating technology that is locally relevant, and future-ready.

As India continues its journey towards AI-led growth and deeper digital inclusion, Samsung remains focused on innovations that don’t just follow change, but shape it.

Because when innovation understands people, it becomes part of everyday life — powering how a nation lives and connects.

Samsung Electronics today announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company will highlight a series of improvements in home living that merge AI-powered customized care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke AI living appliance lineup with smarter fabric care, intuitive temperature control and more convenient cleaning experiences — all designed to adapt to users’ lifestyles through seamless synergy between its devices. Featured innovations include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum.

“This year, to enhance the living experience, we are unveiling our upgraded Air Dresser, Laundry Combo and WindFree Air Conditioner, developed by integrating valuable customer feedback and leveraging the R&D expertise we have accumulated over the years,” said Jeong Seung Moon, EVP and Head of the R&D Team for the Digital Appliances (DA) Business at Samsung Electronics. “Through our continuous innovation, we are elevating how users interact with their appliances on a day-to-day basis.”

Faster Full Cycles, Enhanced Drying and Smarter Care With the Bespoke AI Laundry Combo

Following its 2024 debut, the 2026 Bespoke AI Laundry Combo is launching with upgrades that shorten wash-to-dry cycles and enhance drying performance. The Super Speed cycle leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles to keep remaining laundry from developing a musty odor.

Additionally, the upgraded AI Wash & Dry+¹ uses multiple sensors to optimize performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric² types — including Outdoor and Denim — and monitors soil levels in real time. The newly applied Wide Lint Filter features a one-touch design for easier cleaning and a dual-layer design and large capture area to provide thorough collection of lint and particles. This year, in addition to the original 7” LCD screen model, a more affordable variant with a 2.8” LCD screen and jog dial is also being introduced to cater to diverse customer needs.

Bespoke AI AirDresser Now Offers Stronger Wrinkle Care and Smarter Drying

Three years after its predecessor, Samsung’s upgraded Bespoke AI AirDresser is returning with enhanced performance and greater convenience. It features the new Auto Wrinkle Care function, which leverages an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly in busy mornings. The Dual JetSteam also effectively maintains the freshness of clothing by infusing high temperature heat deep into the fabric — reducing 99.9% of certain viruses³ and bacteria⁴ and 99% of unpleasant odors.⁵ Furthermore, the model features an intelligent drying course that adjusts drying time to suit small, medium, or large loads. This ensures optimal drying, preventing over or under-drying and protects fabric quality.

A standout feature is its synergy with the Bespoke AI Laundry Combo. The Auto Cycle Link⁶ recommends an appropriate drying course on the Air Dresser once a wash cycle ends. When certain cycles designed for special care — such as the Blouse Cycle — are selected on the Combo, the same option is automatically queued on the AirDresser, creating a continuous garment care flow. The refreshed design also includes a sleek One Body Door and 2.8″ LCD screen for improved usability.

Bespoke AI WindFree Pro Air Conditioner Delivers Various Tailored Wind Modes With Multi Blades

This year’s new WindFree Air Conditioner incorporates AI technology⁷ and Motion Wind to address the key attribute that influences customer purchasing decisions, which are wind modes.⁸ The number of blades has increased from one to three, enabling airflow to be directed in multiple directions according to user preferences. The Triple Motion Wings create seven tailored wind modes — including Max Wind, which delivers instant cooling 15% faster;⁹ Surround Wind, which spreads airflow evenly; Long Reach Wind, which sends cool air twice as far;¹⁰ and Down Wind, which quickly drives warm air downward for faster delivery of cool air. With radar-based AI Direct and Indirect Wind modes, the system senses user presence and automatically directs or diverts airflow to enhance comfort.

The model also includes AI Fast & Comfort Cooling, which analyzes temperature, humidity and room size to automatically activate optimized cooling. Based on usage patterns,¹¹ it offers Fast Cooling, WindFree comfort and cold-free Dry Comfort. In addition, AI Energy Mode monitors both usage behavior and external conditions to minimize compressor fluctuations, helping reduce energy consumption by up to 30%.¹²

Bespoke AI Jet Bot Steam Ultra Brings Object and Liquid Recognition for Smarter Navigation

The newly launching Bespoke AI Jet Bot Steam Ultra comes with advanced recognition technologies designed to reduce human intervention and simplify cleaning like never before. Powered by a Qualcomm Dragonwing processor, it offers deep learning-based AI Object Recognition¹³ to better detect humans,¹⁴ cats and dogs,¹⁵ as well as hard-to-see obstacles like cables or rugs. This model also supports AI Liquid Recognition, allowing it to detect liquid spills¹⁶ and determine whether to clean or avoid them based on the user’s set preference. Additionally, upgraded Easy Pass Wheel technology raises the body and lowers the wheels to climb thresholds of up to 2.4 inches.¹⁷

Samsung at CES

For firsthand experiences of Samsung’s latest innovations in AI-connected living, attendees of CES 2026 can visit Samsung’s showroom located inside Wynn Las Vegas.

¹AI Wash & Dry+’s detection and sensing capabilities are based on our deep learning models trained using a predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy. ︎

²Based on AI-based algorithm and internal testing using the AI Wash & Dry+ cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. It is capable of recognizing Outdoor, Denim, Normal, Towel and Delicates.Actual results may vary depending on individual use. ︎

³Based on testing by the preclinical laboratory of the College of Pharmacy, Korea University. Test method: attach a cotton fabric (8×8cm) contaminated with a virus to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain viruses, including Influenza A, Adenovirus, Infectious canine hepatitis virus (ICHV), Coronavirus, Porcine epidemic diarrhea virus (PEDV), Herpes, Infectious bovine rhinotracheitis virus (IBRV), Enterovirus, Rhinovirus, Rotavirus, Influenza B, Hepatitis A and Norovirus. Results may vary depending on the actual usage environment. ︎

⁴Based on testing by Intertek. Test method: attach a cotton fabric (10×10cm) contaminated with bacteria to 5 shirts and run the Sterilization course. Result: reduces 99.9% of certain bacteria, including Staphylococcus aureus, Escherichia coli, Pseudomonas aeruginosa, Klebsiella pneumoniae, MSRA, Pneumococcus, Diphtheria, Legionella and urinary tract infection. Results may vary depending on the actual usage environment. ︎

⁵Based on internal testing. Results provided to and interpreted by Intertek. When Normal and Bulky Care mode is operated, odor concentration is reduced by over 99% (the average deodorization rate of 17 gases). Results may vary depending on the actual usage environment. ︎

⁶Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions. ︎

⁷To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required. ︎

⁸Based on an internal Samsung survey of consumers across Brazil, India, Korea, Italy, Thailand and Turkey. ︎

⁹Based on internal testing on the AR70H12CAAWNEU compared with the Samsung conventional AQ12EASER model.
– Installation area of 68㎥ at 35℃, standard outdoor cooling condition.
– Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode.
– Values may vary depending on the actual testing conditions and environment. ︎

¹⁰Based on internal testing on the AR70H12CAAWNEU compared with the old AR12TXCAAWKEU model
– Installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling condition.
– Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting. ︎

¹¹The SmartThings server stores user data, preferences and usage patterns to suggest the most useful options. ︎

¹²The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy Mode being on and off in AR07D9181HZN model’s AI comfort mode. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account. ︎

¹³Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy. ︎

¹⁴Only recognizes a human presence based on generic visual indicators and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required. ︎

¹⁵Only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognize your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required. ︎

¹⁶A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 2.8 in x 2.8 in (0.5 oz. or 15ml in volume) or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amounts of liquid on the floor may cause secondary contamination. ︎

¹⁷Based on internal testing, Jet Bot Steam’s highest crossing height for a vertical, single tier threshold is 1.8 inches. It can also cross thresholds up to 2.4 inches high, including 1.8 inches threshold with an additional 0.6 inches height. The gap between thresholds should be greater than 3.5 inches. Results may vary depending on actual usage conditions. The Climb Zone must be set beforehand via SmartThings to use this feature. A Wi-Fi connection and a Samsung account are required. ︎

JB Park, President & CEO, Samsung Southwest Asia

Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision — #PoweringInnovationforIndia — that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes — through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem — we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology — with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here — from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series — reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups — ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Legacy of Leadership

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store — Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

[L-R] Amit Kumar Jaiswal, Vice President, Software R&D, SRI-D, JB Park, President & CEO, Samsung SWA, Ghufran Alam, Vice President, DA Business, Samsung India

Samsung, India’s largest consumer electronics brand, today unveiled its vision for “AI Home: Future Living, Now” at its flagship BKC store in Mumbai. Samsung AI Home is a next-generation connected living ecosystem that unites appliances, devices, and services to deliver unmatched convenience, energy efficiency, and personalised experiences — all with security and privacy at the core.

At the heart of this launch is Samsung’s Future Living vision: unlocking a world where intelligence is not confined to a single device, but shared seamlessly across every screen, appliance, and service. AI Home embodies this vision through three foundational strengths — Samsung’s leadership in AI, the unmatched breadth of its device portfolio, and a trusted, secure ecosystem.

Imagine a home that knows you. The lights switch on as you arrive, the air conditioner adjusts to your perfect sleep temperature, the washing machine recommends the right cycle, and the TV queues up your favourite show — all automatically. Samsung AI Home makes this everyday reality possible, not just for a select few, but for everyone.

Aiming towards ambient intelligence, the system learns continuously from user behaviour and environmental cues to automate comfort, care, energy savings, and security. From an AC that adapts as you rest, to a fridge that suggests meals based on your dietary goals, to SmartThings-enabled devices syncing effortlessly in the background — every interaction is enriched with contextual, human-centred intelligence.

Future Living, Now in India

“At Samsung, we are not just imagining the future of AI; with the integration of Galaxy AI, Vision AI and Bespoke AI through our SmartThings ecosystem, we’re building it into people’s daily lives. With the launch of Samsung AI Home here, we are bringing Future Living into Indian homes — making everyday living more convenient, efficient, healthy, and safe. India is at the heart of this journey. Our three R&D centres in India are shaping exciting AI innovations here and taking them to the world. This launch reflects our deep commitment to shaping future lifestyles of millions of Indian families with meaningful and safer technologies,” said JB Park, President and CEO, Samsung Southwest Asia.

Samsung AI Home is built on experiences that are proactive and cohesive across categories. Galaxy AI, on your devices and wearables fuels on-the-go productivity and wellness, Vision AI brings natural language interaction and smart recommendations to your TV, and Bespoke AI appliances take the guesswork out of household chores. With a unified UI across devices, it all works together to create a home that not only works for you but works with you. And at the heart of it all is Samsung SmartThings App that connects Samsung products in addition to thousands of partner devices.

It’s a home that recognizes who you are, what you need, and what matters most. It’s Future Living, Now.

AI Home Experiences: Ease, Care, Save, Secure

Samsung AI Smart Home is built around four experiences that together redefine how families live. At its core is Ease — the power to simplify life by automating daily routines so seamlessly that it feels like having a personal concierge. Lights, temperature, and even household chores adjust themselves in anticipation, freeing up time and energy for what matters most.

Equally important is Care, which places wellbeing at the heart of the home. Through connected devices and services, AI Home supports healthier lifestyles — from personalised sleep settings and wellness checks to nutrition planning and even care for loved ones and pets.

The system also delivers tangible, measurable benefits through Save. With SmartThings Energy, homes become more efficient, reducing energy usage and cutting costs — washing machine energy consumption alone can drop by up to 70%^[1,2]. These intelligent savings not only lighten household expenses but also contribute to a greener planet.

Finally, Secure ensures that innovation never comes at the cost of safety. Samsung Knox Vault protects sensitive data at the hardware level, while Knox Matrix extends blockchain-based protection across the connected ecosystem, giving families confidence that their digital lives are as safe as their physical ones^[3].

Together, these four experiences make Samsung AI Home not just a collection of smart devices, but a true living environment — one that is intuitive, caring, efficient, and secure.

Know more about SmartThings: https://www.samsung.com/in/smartthings/

Disclaimers:
[1] Savings amount estimated based on tests performed by Samsung. Estimated savings may differ from users actual savings. https://www.samsung.com/uk/home-appliances/smartthings/energy/#energy
[2] Wi-Fi connection, Samsung account and SmartThings required. Can be applied when the selected washing temperature is 20~40°C. Max saving results from washing a 40 degree cycle as a cold wash. Savings based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.
[3] For further information see: Knox Vault | Fundamentals | Samsung Knox Documentation

Samsung Electronics today unveiled a new campaign under the theme “SmartThings Meets AI Home.” The video demonstrates how Samsung’s AI Home delivers innovative, everyday AI experiences that enrich consumers’ lives. Released ahead of IFA 2025, the campaign highlights Samsung’s vision for the AI Home as newly defined by SmartThings.

Samsung’s AI Home understands users and adapts to their needs, delivering a personalized AI experience that connects both Samsung and third-party devices through SmartThings. The video shows examples of how AI Home enables users to enjoy more quality time and focus on what matters most by doing less at home.

In the video, SmartThings Routine adjusts the air conditioner temperature and lighting, while a single tap on the SmartThings app enables home appliances to manage household chores automatically.¹ This allows users to enjoy quality family time, comfortable relaxation and restful sleep. Additionally, through the SmartThings Pet Care service, users can care for their pets even when they are busy.

“With this campaign, we aimed to highlight Samsung’s AI home experience redefined by AI leadership and SmartThings in a way that truly connects with customers,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to make efforts to bring AI home experiences that make everyday life simpler, more meaningful and more human.”

Starting Sept. 2, the video will appear on outdoor screens at global landmarks such as Times Square in New York and Piccadilly Circus in London, and will also be available on Samsung’s official social media channels, including YouTube.

¹ Applicable to appliances connected to the SmartThings App available on Android and iOS devices. Requires routine setup through the SmartThings app. A Wi-Fi connection and a Samsung account are required.

Under the theme “AI Home: Future Living, Now,” Samsung will present an advanced AI Home experience¹ at IFA 2025, Europe’s largest home appliance exhibition, taking place in Berlin from September 5-9.

As the event draws nearer, Samsung Newsroom is taking a closer look at the company’s innovation trajectory and how its appliances have advanced into the future.

From the Talking Refrigerator to Bixby, and Now a Voice-Connected Home

Samsung marked the beginning of voice-enabled appliances in 1985 with the debut of its Talking Refrigerator. Later equipped with early speech synthesis technology in 1989, the product went beyond simple voice guidance by offering scheduled playback of recordings, a family memo feature and door-open alerts — laying the foundation for AI-enabled voice interaction.

This early innovation eventually evolved into Bixby,² Samsung’s AI voice assistant introduced in 2018. Bixby has since become the intelligence and control hub of the company’s home appliances, enabling voice control across refrigerators, air conditioners, washing machines and more. With Voice ID,³ the AI assistant can now even recognize individual users to provide customized information.

▲ (left) Talking Refrigerator, (right) Bixby’s Voice ID feature can recognize individual users

Appliance Screens, Now the Hub of the Home

Samsung was an early pioneer of the concept of “screen appliances,” presenting a vision for the future of connected homes. In 1982, the company introduced a multi-purpose microwave with a screen, which not only allowed users to check cooking instructions but also watch TV and even monitor home entry with surveillance camera functions. Later, Samsung expanded the role of the screen to refrigerators, transforming them from simple storage units into the hub of daily family life.

In 2016, Samsung launched the Family Hub refrigerator — an IoT-enabled fridge. Equipped with a 21.5-inch touchscreen and internal cameras, it allowed users to check the status of their food items and manage grocery shopping online, opening up a completely new kitchen experience. Since then, refrigerators, washing machines, air conditioners and other appliances have been connected through SmartThings,⁴ with screens that have evolved into control hubs that let users monitor and manage smart devices throughout the home at a glance.

▲ (left) Multi-purpose microwave, (right) Family Hub refrigerator launched in 2016

From Neuro-Fuzzy Washers to Bespoke AI: The Evolution of Intelligent Appliances

Samsung took its first step toward intelligent appliances in 1980 with the launch of an air conditioner embedded with a microcomputer chip. This spirit of innovation continued into the 1990s, when Samsung launched the Neuro-Fuzzy washing machine which features the fuzzy logic IC⁵ and neuro-algorithms, in 1991. Using optical sensors, it detected soil level, load size and water temperature, then automatically optimized the wash cycle — introducing the concept of appliances that sense, decide and deliver personalized solutions.

▲ Air conditioner embedded with a microcomputer chip

In 2018, Samsung launched the QuickDrive washing machine, which applied AI-based curation to recommend wash cycles based on fabric type, color and soil level. This innovation laid the groundwork for the Bespoke AI Laundry Combo, equipped with OptiWash and AI Optimal Dry, which automatically detect fabric types and soil levels to deliver optimized wash cycles and drying temperatures.⁶

Samsung also brought intelligence to vacuum cleaners with the Hauzen robot vacuum in 2006. Using a gyro sensor, it calculated distance and angles to map out optimal cleaning routes through self-mapping capabilities. This marked a shift from simple dust collection to appliances capable of responding to their environment. Today’s Bespoke Jet Bot Combo builds on this legacy with advanced security and AI-powered camera sensors that recognize and avoid objects,⁷ distinguish floor types⁸ and navigate more intelligently.

▲ (left) Neuro-Fuzzy washing machine, (right) Hauzen robot vacuum

Innovative Appliance Lineup at IFA: An AI Home Tailored to You

At IFA 2025, Samsung will showcase an even more advanced AI Home, powered by its 2025 Bespoke AI appliance lineup.

“Based on Samsung’s legacy of innovation, we will continue to deliver greater convenience and value in users’ daily lives,” said Jeong Seung Moon, EVP and Head of the R&D Team at Samsung Electronics’ Digital Appliances (DA) Business. “By setting a new standard for personalized AI Home experiences, we aim to further solidify the idea that ‘Samsung = AI appliances.’”

¹ AI-based features are available on certain appliances, and based on our deep learning model, which is trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
² Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required. Users must agree to the update to use this function.
³ The Voice ID feature on Samsung home appliances supports registration of up to six users. Currently available on select Samsung Family Hubs and refrigerators and may vary by model and region. Each user must register for a Samsung Account on screen appliances in advance. The Calendar app supports integration with Google and Microsoft, and may vary by model and region.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Fuzzy logic is an approach to computing that mimics human reasoning by using degrees of truth instead of strict yes/no values, and an integrated circuit (IC) is a chip that contains electronic circuits to perform specific functions.
⁶ Fabric sensing uses an AI algorithm to sense certain types of fabric types for loads up to 8 lbs. A turbidity sensor operates for all weights. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash and dry like fabrics together.
⁷ Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Stained Area Recognition needs to be activated beforehand via the SmartThings App. A Wi-Fi connection and Samsung account are required.
⁸ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

Samsung’s AI Home aims to be a reality people can experience today — not just in the future — and one designed for everyone, not just a select few.

At IFA 2025, Samsung will highlight several AI-powered innovations aligned with this vision, including the Micro RGB TV with the latest display technology, new Bespoke AI appliances for European customers and new mobile devices that strengthen the Galaxy AI ecosystem.

These products will connect to SmartThings, delivering Samsung’s unique AI Home experience that makes life more convenient, efficient, healthy and safe.

At a press conference on September 4 ahead of the exhibition opening, Samsung will unveil its ultimate vision for Ambient AI — first highlighted at Galaxy Unpacked in July — as part of the AI Home.

“Samsung’s AI Home will become an integral part of our lives, analyzing multimodal information from connected devices to better understand users while seamlessly adapting to their daily needs,” said Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business at Samsung Electronics, who is the opening speaker at this press conference. “We expect this year’s IFA to mark the beginning of that journey.”

“Our primary goal for this year is to realize an AI Home that adapts intuitively to the user,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “We aim to enhance the user experience through continuous software upgrades for existing products, taking us one step closer to a true AI Home experience.”

New Update: Bixby and Samsung TV Plus

The Voice ID feature² is a new multi-voice recognition function provided by Bixby.³ It identifies users’ voices registered either on the refrigerator or a Galaxy mobile device, enabling personalized features based on the recognized user. This allows consumers to personalize shared home appliances for individual use, offering greater convenience and functionality.

For example, Bixby intelligently switches to each user’s Samsung account based on the recognized user. Users can check their registered schedules on the calendar,⁴ or their photos⁵ using simple voice commands. Also, they can trigger an alarm on their phone to check its location, even when the device is set to silent mode.⁶

The Voice ID feature also enables seamless interactions with the refrigerator screen for users who utilize vision enhancements on their Galaxy mobile phones. Even without a request to switch accounts, Bixby automatically switches accounts with general conversations for these users. It then synchronizes the appliance’s display modes with the settings on the user’s mobile phone, such as color inversion or grayscale.⁷

Additionally, Samsung has introduced a new way to activate Bixby on the screen. Previously, users could activate Bixby by clicking the Bixby icon on the screen or through voice commands. When the screen is off, an additional option has been added to activate Bixby by double-tapping the display. Users can make the most of this feature by selecting their preferred method in the settings.

The update is being applied to Bespoke AI Refrigerators with AI Family Hub launching in 2025 first,⁸ with availability coming after the completion of the latest software update on AI Family Hub screens or SmartThings.

Additionally, Samsung plans to gradually apply this update to the Bespoke AI refrigerators with AI Home⁹ in the second quarter of 2025. For refrigerators with AI Home, the update expands the service area for Samsung TV Plus, as well. Previously available in only South Korea and the United States, the service will extend to Canada, Brazil, Australia, Mexico and India. Thanks to the update, it is expected that consumers will be able to easily enjoy entertainment features right from their kitchen with Samsung TV Plus.

¹ Refers to the refrigerators with AI Family Hub, and 9-inch AI Home screens
² Each user must register for a Samsung Account on screen appliances in advance. Voice ID should be registered either on the refrigerator, or Galaxy mobile devices and then transferred to the refrigerator. (Limited to Galaxy S24 and subsequent models where Voice ID can be registered.)
³ Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes certain accents/dialects of English (US, UK, Indian), Chinese, Korean, French, German, Italian, Spanish (Spain, Latin America) and Portuguese (Brazil). User interface may change and differ by device. Availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and network connection (Wi-Fi or data network) are required.
⁴ To use calendar feature, users need to either register their schedule directly on the refrigerator or link their mobile phone calendar in advance. Only Google or Microsoft calendars saved under a Google or Microsoft account can be synced with the Bespoke AI Refrigerator with AI Family Hub. (Refrigerators with AI Home support Google Calendar only.)
⁵ Gallery feature is supported only for users who have saved photos to OneDrive cloud storage via the Samsung Gallery app on a Samsung mobile phone.
⁶ To enable the service, a preset is required in the SmartThings Find.
⁷ When a user registers a device through the SmartThings app, a one-time sync notification may appear via a plug-in. If the user signs into their Samsung account on a refrigerator and related settings are stored in the cloud, this data may be transmitted once to the device. Screen settings can be modified at any time, and any changes will be saved and remain in effect unless manually updated.
⁸ Timeline may vary depending on the service region or model.
⁹ AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities

Samsung is introducing a 27-inch large capacity washer and dryer set,² with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.

The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim.³ Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently⁴ cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly.⁵ Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.⁶

The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying⁷ along with real-time temperature, weight⁸ and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types,⁹ which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.

The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness.¹⁰ For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.¹¹

Along with the washer and dryer set, a large capacity washer-dryer combo model¹² is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble like the washer, and dries the clothing through a condensing method.

24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.¹³ It also supports thorough¹⁴ cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble. QuickDrive, available with 11 different cycles, can reduce wash time by up to 50%¹⁵ without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types¹⁶ — Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely¹⁷ while reducing energy use by up to 10% and drying time by up to 15%.¹⁸ QuickDrive is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%¹⁹ through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

¹ You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² Washer is 18.5kg~26kg capacity, and Dryer 17kg~24kg capacity depending on the region of launch.
³ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.
⁴ Based on an AI-created algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.
⁵ Washes dry blankets weighing up to 4 kg.
⁶ Applicable on a Cotton wash course. Based on internal testing using a Normal course at 40°C with a DOE 3kg load. Results may vary depending on the actual usage conditions.
⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
⁸ Applies to Heat Pump type only.
⁹ The types of detectable fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and Normal, Towel, Denim, Delicates for Heat Pump models.
¹⁰ The Bedding drying cycle can dry up to 4 kg of dry comforters.
¹¹ Tested on the Samsung DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture Content) under 48%, 24℃±2℃, RH (Relative Humidity) 50% ±10%.
¹² Launched in select countries in South East Asia, Middle East, Africa and China (Taiwan)
¹³ Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
¹⁴ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁵ Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive option compared to cycles without the QuickDrive option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage.
¹⁶ Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.
¹⁷ Based on an AI-created algorithm. Actual results may vary depending on individual use.
¹⁸ Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton.
¹⁹ Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage.

Samsung Electronics unveiled its refreshed “AI Home” vision and innovative appliance lineup at its global launch event, Welcome to Bespoke AI, in Seoul, Korea. With a focus on providing a more secure and intuitive user experience, the company introduced an AI Home experience, showcasing advanced AI features and a wider range of screen-enabled appliances.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, opened the global press conference by introducing the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Appliance Lineup

During the event, Samsung introduced its Bespoke AI appliances for 2025, which bring new and innovative functionalities to solve users’ difficult problems.

At the heart of the company’s vision is the AI Home display.¹ Built upon the innovation of the first introduction of the AI Home display last year, the AI Home with new size options has been expanded to a broad range of new products, such as Bespoke AI Refrigerators, the Bespoke AI Laundry Vented Combo, Washers and Dryers.²

The 9-inch AI Home screen on the Bespoke AI Refrigerator lineup increases consumers’ options by offering a similar experience to what’s available on the larger AI Family Hub screen. With the upgraded AI Vision Inside,³ food management has been enhanced with new features such as recognition of processed food items,⁴ for models with the AI Family Hub and those with the AI Home. Through the 7-inch AI Home in the Bespoke AI Laundry, users can intuitively control the washing and drying cycles, as well as monitor and control other connected devices.⁵

Moreover, the new Bespoke AI appliances bring enhanced features that adapt to consumer needs. For example, the Bespoke AI Hybrid Refrigerator utilizes AI to efficiently cool the inside of the fridge, detecting its current status and predicting internal temperature changes to effectively adapt cooling.

The Bespoke AI Laundry includes new functions to enhance consumer convenience, with new standalone models that have upgraded AI Wash and AI Dry to AI Wash+ and AI Dry+,⁶ as well as models to be launched in Europe, using up to 55% less energy than class A minimum requirements for the washer.⁷ Also, Samsung unveiled the new Bespoke AI Laundry Vented Combo, which is the first ever vented combo in its class.⁸ It significantly reduces drying time, finishing both washing and drying in 68 minutes with its Super Speed cycle.

Samsung is continuing to innovate its vacuum cleaner lineup, as well. The cordless stick vacuum cleaner, the Bespoke AI Jet Ultra, will be launched with the world’s most powerful⁹ suction power of up to 400W.¹⁰ The upgraded AI Cleaning Mode 2.0¹¹ classifies more diverse environments¹² like corners¹³ and the type of carpets¹⁴ for improved cleaning performance.

Samsung also revealed the Bespoke AI Jet Bot Steam Ultra.¹⁵ Not only is the robot vacuum cleaner designed to climb thresholds, but it is also enhanced with AI Object Recognition for complex environments,¹⁶ which can recognize obstacles as small as 1cm, and even transparent liquids¹⁷ for better cleaning results. And when it encounters corners or walls, the brush pops out, allowing it to clean areas that can be difficult for typical robot vacuum cleaners to deal with.

Samsung Home Appliances Bring Easy To Use, Care and Saving to Consumers

Samsung elaborated further on its “AI Home” vision and its commitment to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use, Care and Saving.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting third party devices through SmartThings without the need for a separate hub device.¹⁸ Users can also utilize features like the refrigerators’ Daily Board to receive personalized information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.¹⁹ It personalizes services by recognizing the user’s voice, switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be synced to the screen for a better viewing experience.

New SmartThings services were also introduced during the event, including Family Care,²⁰ which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts To Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung shone a light on how it is pushing the boundaries of innovation, prioritizing a trusted experience for users.

First, Samsung will apply enhanced Knox security to devices across the lineup so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.²¹

Knox Vault is also applied to home appliances for the first time,²² storing particularly sensitive user information, such as passwords and authentication information, in a separate hardware chip to ensure protection. Furthermore, to protect against the potential of future quantum attacks, Samsung’s security is also equipped with post-quantum cryptography (PQC), a part of Knox Matrix Credential Sync, for its screen-applied products.²³

Another key priority for Samsung is making sure that customers can use the latest software features on their existing appliances without buying new ones. With Smart Forward,²⁴ the software update service through SmartThings, Samsung continuously updates its appliances with new features to enhance the consumer experience.

Samsung is also actively improving product maintenance. SmartThings Home Care utilizes AI to diagnose each appliance’s status, and if signs of malfunction are detected, it sends a notification in advance. In addition, a technical support representative can provide guidance on remote measures based on pre-diagnosis results.²⁵ This support feature has already expanded to more countries, including France, Netherlands and Canada, following Korea and the United States.

By integrating all of these wide-ranging initiatives, Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

¹ AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
² AI Home is available on select models, and its availability may vary by region.
³ Available on select T-Type and French Door refrigerator models. As of April 2025, AI Vision Inside can recognize 37 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.
⁴ AI Vision Inside will recognize and recommend that users save processed food items that have been placed inside multiple times, allowing up to 50 items to be saved with the designated name. Processed foods are limited to those that keep a certain packaged form. AI Home recommends saving the item after it has been input more than 4 times during 30 days.
⁵ A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.
⁶ Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together. For US, the names of features are applied differently; AI OptiWash and AI OptiDry to AI OptiWash+ and AI OptiDry+.
⁷ Based on Samsung internal testing. The energy consumption of this 9KG model is EEI 21.8, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.
⁸ Among 27” vented washer/dryers. Sold only in the U.S., Canada and Mexico.
⁹ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
¹⁰ Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.
¹¹ The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep Wi-Fi on in the house on at all times.
¹² The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.
¹³ When used with Slim LED Brush+. Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.
¹⁴ When used with Active Dual Brush.
¹⁵ Product features are still in development and may change. It does not guarantee final specifications.
¹⁶ Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.
¹⁷ A liquid spill is defined as having a size of 7cm x 7cm or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern.
¹⁸ Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.
¹⁹ Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.
²⁰ Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.
²¹ Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.
²² Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²³ PQC is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.
²⁴ Smart Forward updates are available for software only, and for models released after 2017 that are equipped with standardized OCF protocol. Adequate hardware specifications may be required for certain updates. Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
²⁵ Applicable to appliances launched after 2018 and is supported on models with standardized OCF protocol released from 2018 onward. Supported features may vary according to region and country. Appliance must support Wi-Fi and connect to SmartThings to activate service.