Samsung has brought together two stunning MZ icons, actor Alia Bhatt and the recently-launched Galaxy Z Flip4 and Galaxy Z Fold4 smartphones, in a new campaign that showcases your Flip Side.

Directed by ace filmmaker Abhishek Varman, the video shows Alia experiencing Galaxy Z Flip4 at a carnival, while discovering the versatility of FlexCam and Nightography camera feature, along with her best friend. The carnival setting is an ideal background to express oneself in myriad ways with the stylish Galaxy Z Flip4.

“I have been using Galaxy Z series as part of my everyday professional and personal life over the past year. I look forward to adding the new editions to my style essentials. Galaxy Z Flip4 and Z Fold4 resonate with my persona and depict who I am. The unique FlexCam features in Galaxy Z Flip4 allows me to shoot videos and capture shots in different angles. I am excited to be associated again with the brand to showcase their new range of foldable phones,” Alia Bhatt said.

Over the next few months, Alia will be seen featuring in a 360-degree campaign that includes digital and outdoor activations, along with hyperlocal and data-driven videos. Using artificial intelligence and machine learning, different versions of the video using Alia and her voice will be created to serve hyperlocal markets, where young smartphone users are waiting to upgrade to foldables.

“We are delighted to collaborate with Alia Bhatt for the foldables for the second year as she truly embodies the attributes of Galaxy Z series. Galaxy Z Flip4 is high on style quotient and resonates with Alia’s personal style statement. With the launch of Galaxy Z Flip4, we look to empower our millennial and Gen Z audiences with enhanced productivity and self-expression. Using the innovative FlexCam capabilities, our consumers can capture videos and photographs in angles like never before,” said Aditya Babbar, Senior Director and Head, Product Marketing, Samsung India.

Samsung has set a new benchmark for smartphone design and technology with the new foldables. Now in its fourth generation, Galaxy Z series offers consumers new and innovative ways to unfold new experiences. Both, Galaxy Z Flip4 and Galaxy Z Fold4 offer iconic design, immersive technology and unique ways to binge, work and play.

The #FlexEveryAngle digital film went live on Samsung’s social media channels:

Galaxy Z Flip4 builds on the success of Samsung’s iconic form factor, adding key features, including an upgraded camera experience, a larger battery and expanded customization, while maintaining its ultra-compact design. Galaxy Z Fold4 opens up new possibilities for users by delivering Samsung’s most comprehensive smartphone experience to-date, offering shape-shifting design, immersive and flexible displays and PC-like multitasking features, in addition to advanced camera technology and powerful processor.

Samsung’s latest foldable smartphones have opened a new chapter in its innovation journey.

Samsung Newsroom India spoke to leading actor and youth icon Alia Bhatt who is also the brand ambassador for Galaxy Z Series in India.

Watch as Alia Bhatt unfolds her world in a fun rapid-fire interview with Samsung Newsroom India and find out which are her favourite emojis, what she keeps folded in her bag and what’s common between her and her smartphone.

Guess what @Aliaa08‘s favourite emojis are! We find out during this rapid fire with her #GalaxyZFold3 #GalaxyZFlip3 #Samsung pic.twitter.com/eeJI4gveYj

— SamsungNewsroomIN (@SamsungNewsIN) December 7, 2021

Samsung India has collaborated with Alia Bhatt for a new campaign that leverages the power of the newly launched Galaxy Z Fold3 5G and Galaxy Z Flip3 5G and the Samsung Global Goals app to create awareness about building a sustainable future and contributing to UN Sustainable Development Goals (SDGs) in India.

This campaign shows actor Alia Bhatt embarking on a journey with ace designer Masaba Gupta to create a unique sustainable dress made by upcycling Alia’s cherished pre-loved dresses. Galaxy Foldables – Galaxy Z Fold3 5G and Galaxy Z Flip3 5G were an integral part of the process of making this sustainable dress.

The color inspiration for the upcycled dress came from the brand new Lavender color of the stylish Galaxy Z Flip 3. The foldable form factor, mighty S Pen, and the large screen of the Galaxy Z Fold3 increased the duo’s productivity by letting them work effortlessly. The campaign evokes the importance of building a sustainable future and Unfolding a Better World for all.

The story has been written and directed by top Bollywood filmmaker Ayan Mukerji.

Users stand to win this sustainable upcycled dress by simply sharing the campaign that will help drive awareness about the Samsung Global Goals app and attempts to put viewers on the path to build a better sustainable world.

To participate in the contest users have to visit the Samsung Global Goals app on their Galaxy smartphones or visit https://samsungglobalgoals.com/india and share the film video tagging @SamsungIndia and #unfoldyourworld.

“I am very excited to partner with Samsung and create a positive change through the Samsung Global Goals app. This is a joint effort to create awareness and inspire people to be a part of the change in their own small ways. I am confident that this campaign will connect with many young passionate and responsible changemakers like me who are motivated and committed towards a better sustainable future,” said Alia Bhatt.

“At Samsung, consumers are at the heart of everything we do. As a responsible brand and one of India’s Most Trusted Brands, we are constantly working towards providing innovations that are meaningful – be it our products or marketing campaigns. Our current campaign #UnfoldYourWorld in collaboration with Alia Bhatt & Masaba Gupta showcases our efforts to inspire people to use technology for good. The newly launched Galaxy Z series with the updated Samsung Global Goals app offers ways to inspire change. We are hopeful that this campaign will help us reach every Gen Z and millennial who aspires to be a part of the change to build a more sustainable world,” said Sumit Walia, Senior Director, Samsung India.

“This is first of its kind campaign where the hero of the film is the message. Samsung has always been a step ahead with its innovative initiatives. As their partner, we wanted to reach out to the people and urge them to join Samsung in making this world a better place. We thoroughly enjoyed collaborating with Ayan Mukherji and the team at Ten Films to bring this to life. Alia’s backing of this campaign will help in encouraging people to embrace these goals, advocating them and investing in them,” said Emmanuel Upputuru, CCO, Cheil India.

The UN SDGs address some of the biggest challenges faced around the world, including those related to inequality, climate and environmental degradation, and education.

The Samsung Global Goals app, which came to life in 2019 as a partnership between Samsung and UNDP, offers a range of ways for users to support and give back to the Global Goals. Users can engage with short ads to generate revenue for UNDP and use wallpapers to increase ad earnings while the phone is charging. To help maximize the impact of these small acts, Samsung matches all proceeds through in-app advertisements.

This sustainability initiative from Samsung will help bring people together to rally around the Global Goals. Samsung is encouraging Galaxy users to make an impact by taking small individual actions that add up to meaningful collective change and achieve greater societal good. This empowers the large cohort of Gen Z and millennials for whom giving back to society is a way of life and aims to make them SDG advocates.

Watch the campaign film here:

Samsung, India’s most desired brand*, is signing up leading actor and youth icon Alia Bhatt to be the face for its newly announced flagship Galaxy Z Series foldable smartphones for India.

The stunningly stylish Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, also Samsung’s most powerful and premium foldable devices that set new benchmarks for smartphone design and technology, come with an array of more optimized foldable experiences allowing consumers to unfold newer experiences. From the iconic design to the immersive large screen experience, Galaxy Z Fold3 and Galaxy Z Flip3 offer unique new ways to work, watch and play.

“Alia’s qualities and immense popularity among young Gen Z and millennial consumers make her the perfect partner to drive the adoption of Galaxy Z series foldable smartphones,” said Sumit Walia, Senior Director, Samsung India.

“Our research shows that more and more young consumers are now looking for a new form factor for their smartphone, which is also an essential lifestyle statement. Galaxy Z series foldable smartphones will add that new dynamism to their life. Galaxy Z Fold3 5G and Galaxy Z Flip3 5G are an amalgamation of cutting edge technology, style and premium looks, that promise a never-before smartphone experience targeted at young users,” he said.

Over the course of next few days, weeks and months, Alia will be involved in a robust campaign that entails digital and outdoor activations.

“It is a pleasure to be a part of their journey while adding a little to my own. The campaign has shaped up really well. I really liked the script and the communication that Samsung wants to put forth. I am really excited for the campaign to break, now,” said Alia.

“I have done a small test run with Galaxy Z Fold3 and Galaxy Z Flip3 and I feel they live up to every promise that the brand has made. Samsung’s new foldable phones look sleek and come in interesting colour options. I love the camera and the large cover screen, and also the fact that these foldable phones are very compact and portable. As for technology, it is truly cutting edge at the same time very user friendly and easy to navigate through,” Alia said.

Alia Bhatt has always been on the forefront of brand communications and a trusted partner for marketers and brand managers to leverage their campaigns, cutting across industries. Alongside her cinematic accomplishments, the actor runs multiple charitable programmes hinged on sustainability and animal welfare.

Pre-bookings for Galaxy Z Fold3 and Galaxy Z Flip3 will open on August 24 in India. Samsung is committed to giving more consumers access to the unique foldable experience. To know more about the Galaxy Z Fold3 and Galaxy Z Flip3 and to check on the prices and offers on the devices, please visit:

https://www.samsung.com/in/offer/online/pre-reserve/

*TRA Research 2020