Personalization has long been a core focus of the Galaxy series, as demonstrated by fun and versatile features like Samsung Themes. Compatible with the S9, the S9+, and many of the Galaxy family’s recent additions^*, the function transforms your device into a canvas for expression – making it that much easier to make your phone your own.

Make Over Your Mobile

Spanning everything from wallpapers, Always On Display (AOD) images and icons to call and message interfaces, Samsung Themes allow you to make over virtually every design element on your screen. Each customization is integrated in a way that seems natural and organic, and makes interacting with your device a pleasure.

Getting started is easy: simply access the Samsung Themes app from the app drawer or long-press the home screen and tap the ‘Themes’ icon. The feature offers instant access to your personal collection of themes, as well as the diverse and ever-expanding range of options available to download in the Samsung Themes store.

With over 100 thousand designs to choose from, the store makes it easy to find the perfect theme to suit your style or mood. Simply enter a keyword into the search bar and start exploring the extensive catalog.

Mix, Match and Have More Fun

To provide users with more ways to express their individuality, the Samsung Themes store offers the choice to either download and apply one of its curated options, or build your own by customizing each design element individually.

The store is divided into four categories: ‘Themes’ (the default selection), ‘Wallpapers’, ‘Icons’ and ‘AODs’ (Always On Display images). With tons of sleek, subtle and standout options available, the combinations are limitless. Mix and match each layer of your phone’s look to create a theme that’s uniquely yours.

Galaxy smartphones’ vibrant displays allow each theme to truly shine, especially through support for features like iris mask themes, as well as Video, Motion and Multi wallpapers^**. Applied to the lock screen, Motion wallpapers naturally shift depending on the phone’s orientation, while the Multi wallpaper function displays a different wallpaper each time you open your phone^***.

Video wallpaper, Multi wallpaper

Motion wallpaper

A Wide-Ranging Collection

The Samsung Themes store features a wide array of inventive offerings, including everything from pop culture-based designs to selections that are simple, seasonal and just plain adorable. And that’s just the tip of the iceberg. The store is chock full of designs that showcase the creativity of incredible people. People like the dynamic individuals who recently took part in the AUTISTAR Project.

Short for “Autism Special Talents and Rehabilitation”, AUTISTAR produces and markets goods designed by individuals with autism spectrum disorders (ASD). The company operates a design school that helps students hone their artistic skills, and all proceeds from sales of students’ designs go toward efforts to support their socioeconomic independence.

The AUTISTAR Project saw students team up with the experts at watch-face design company Mr. Time to create Samsung themes that express their unique perspectives. Each theme features an accompanying watch face design, and a portion of the sales goes toward autistic individuals’ education.

Colorful Zony

Save the Earth

Access the Samsung Themes store now to browse these and other exciting themes, and download a design that’s as unique as you are.

^* Samsung Themes are compatible with the Galaxy S6 and newer Galaxy and Galaxy Note devices

^** Compatibility may vary depending on device and operating system

^*** Supports up to 20 wallpapers

The Galaxy S7 and Galaxy S7 edge are designed with an intuitive feel and uniform screen that maintain Samsung’s design heritage. The new user experience (UX) includes Always On Display that enables users to check time and notification with ease, enhanced use of messaging with minimized interference of other apps and one-touch shortcuts that increase functionality. With improved processing ability and software, the phones were designed with users’ needs in mind.

The UX designers of the Galaxy S7 and S7 edge explained the many design changes of the device and how they see these changes improving the user experience.

(from left to right) Jonghyun Han, Jieun Yang, Sangdeuk Nam, Sukjae Lee, Donggyu Lim

Q. What differentiates the UX in the Galaxy S7 and S7 edge?

Sangdeuk Nam: These phones are designed with special features that reflect the actual needs, usage patterns and experience of the users. In particular, the new UX includes refinements to the clock and weather information on the home screen, an app search within the app tray – making for a faster app search.

Hyosang Bang: As we designed the Galaxy S7 and S7 edge, we aimed the entire process of using the phone –taking it out of one’s pocket, using it and putting it back in one’s pocket – is one effortless flow of motion and experience. Through features such as the Always On Display, improved connectivity between messages, and quick access through the edge screen, the phones are designed to provide information in an intuitive and handy way.

Q. What is the Always On Display (AOD) and how do you expect users to benefit from this feature?

Jieun Yang: Through our research, we were able to see that users repeatedly turn the phone display on and off throughout the day just to check the time. The Always On Display allows users to check important information like time without turning on the screen and we expect improved user satisfaction from this feature.

To personalize their device, we also have developed themes like space, and many more, that users can download for AOD. The favorite theme will be applied throughout the device, including the clock and image on the home screen and will be continuous on the turned-on screen and the turned-off screen.

Q. What is the Smart Switch, and how will it benefit users?

Sang-a Eun: Some users are reluctant to change their phones because of the difficulty and inconvenience of moving data from one device to another. By using the Smart Switch, a service that allows users to easily send personal data from an old to a new device, users will have no trouble maintaining all previous experiences –even between various devices like a phone and tablet.

The users are able to transfer data from the previous device using a USB connector or by executing it in the setting menu of the device. To allow new users to easily and quickly send data themselves, we have explained the data transmission processes through image and infographic depicting the data transmission stage.

Q. What is notable about the Galaxy S7 and S7 edge messaging interface?

Hyojin Bae: The Galaxy S7 and S7 edge messaging are a trendier version of Legacy messaging and are intended to be used the same way as instant messaging (IM). We designed it to have Cross-app functionality, meaning that users can perform various activities using one particular app without moving around to different apps.

Sukjae Lee: For instance, if a user receives a web link in a text message, email, or memo app, they can use a web viewer to check the link in the same screen without exiting the app he or she was using. Also, the user can easily send attachments, like images, videos, music, memos, schedules, contact, and more, through a separate Attach Sheet interface.

Q. What is notable about the Sound & Haptic system in the Galaxy S7 and S7 edge?

Youngku Lee: The main focus in developing the audio ux was also the “consideration for users”. For example, we changed the low battery alert sound to be a more pleasant and relaxing auditory experience.

One example is the Galaxy devices’ signature sound – “Over the Horizon”. For the new Galaxy S7 and S7 edge, a fresh interpretation of the song has been uploaded in an exciting Fusion jazz style, a music genre that we think exemplifies the feeling of consideration.

Q. What are the improvements in UX for the enhanced edge function?

Donggyu Lim: The edge UX allows more efficient access to the routine tasks that are most frequently used. The biggest improvement is that the edge can be summoned on any screen without having to press a certain button. Also, the edge domain has been expanded so that users can check the news or scores for a particular sports team, right away. We also improved the shortcut function so that the user’s most frequently contacted person, most frequently used app, or the most frequently used function can be added and summoned on any screen.

Q. Is there a possibility for the edge UX advancement in the future?

Jonghyun Han: Samsung has released its third edge model and is also continuously advancing edge UX. In addition to the edge functions that we have prepared, there are even more functions being distributed through the SDK for use by third party app developers.

In the future, we expect that there will be an increase in more diverse services and functions through the expanded scope of the edge. Opportunities for messenger services, various news providers, and O2O services are wide open as well.