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		<title>Art Basel in Basel &#8211; Samsung Newsroom India</title>
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            <title>Art Basel in Basel &#8211; Samsung Newsroom India</title>
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        <currentYear>2026</currentYear>
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				<title><![CDATA[[Interview] Patterns That Hold Memory: Athene Galiciadis x Samsung Art Store]]></title>
				<link>https://news.samsung.com/in/interview-patterns-that-hold-memory-athene-galiciadis-x-samsung-art-store</link>
				<pubDate>Fri, 26 Jun 2026 08:40:41 +0000</pubDate>
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				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Art Basel in Basel]]></category>
		<category><![CDATA[Interview]]></category>
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									<description><![CDATA[Athene Galiciadis’ work draws its force from the movement of repeated forms. Across paintings, sculptures and installations, the Zurich-based artist uses grids, curves and blocks of color to build a formal language shaped by pattern, material experimentation and references spanning concrete art, design, craft, science and literature. Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and […]]]></description>
																<content:encoded><![CDATA[<p>Athene Galiciadis’ work draws its force from the movement of repeated forms. Across paintings, sculptures and installations, the Zurich-based artist uses grids, curves and blocks of color to build a formal language shaped by pattern, material experimentation and references spanning concrete art, design, craft, science and literature.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175244" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-175244" class="wp-image-175244" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25164529/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main1.jpg" alt="Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist." width="1000" height="667" /><p id="caption-attachment-175244" class="wp-caption-text">▲ Athene Galiciadis is a Zurich-based artist featured in the new Art Basel in Basel digital collection on Samsung Art Store. Photo courtesy of the artist.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>Galiciadis’ “Stillleben (Reflection on Longings and Belongings)” and “Stillleben (Window)” have been selected for the<a href="https://news.samsung.com/global/samsung-art-store-brings-art-basel-to-homes-worldwide-with-new-curated-collection" target="_blank" rel="noreferrer noopener">Art Basel in Basel (ABB) 2026</a>Collection on Samsung Art Store. The works were chosen for their strong use of color and pattern, qualities that translate naturally to the digital viewing experience on Samsung Art Store. Created in partnership with Art Basel, the digital collection features works by Switzerland-based artists from participating galleries and brings contemporary art from the fair to Samsung Art Store subscribers worldwide. Samsung Newsroom spoke with Galiciadis about form, color, the ideas behind the selected works and how digital presentation can bring art into the home.</p>
<h3 class="wp-block-heading"><strong>A Personal Language Through Patterns</strong></h3>
<p><strong>Q. Your work has a distinct language of shapes, colors and materials. How did this visual system develop?</strong></p>
<p>I began developing this visual language while studying Fine Arts at ECAL(École cantonale d’art de Lausanne) in Lausanne. At the time, many artists in the Lausanne art scene were working with Neo-Geo aesthetics. I admired the rigor of that language, but I never fully connected with its precision. Rather than adopting it directly, I tried to translate it into something that felt closer to me.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175215" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-175215" class="wp-image-175215" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125401/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main2.jpg" alt="No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen." width="1000" height="667" /><p id="caption-attachment-175215" class="wp-caption-text">▲ No two hand-painted patterns are exactly the same, with small variations giving Galiciadis’ geometric forms a sense of movement. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>I started working with geometric forms, patterns, repetition and symmetry, but I deliberately embraced the handmade. Every shape was drawn or painted by hand, making it unique and slightly different from the one beside it. The patterns shifted subtly across the surface, not through a predetermined system, but through the small variations that naturally arise from manual repetition.</p>
<p><strong>Q. How do you think about rhythm, variation and change within a composition?</strong></p>
<p>Repetition has always been central to my practice, but I have never been interested in repetition as exact duplication. Because my forms are drawn and painted by hand, no element is ever completely identical to another. A line becomes slightly thicker, a shape shifts, a color changes in intensity. These differences accumulate and create a sense of movement across the surface.</p>
<p>I often think of repetition in terms of rhythm rather than pattern. A pattern suggests a fixed system, whereas rhythm allows for fluctuation, pauses, accelerations and unexpected turns. In that sense, my compositions are perhaps closer to biology than to geometry. They are structured, but never entirely predictable. They repeat, but never in exactly the same way. Over time, this visual language has become more than a tool. I see it as a placeholder for “in-betweenness,” a way to hold ambiguity, transition and multiple meanings at once.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175216" style="width: 1010px" class="wp-caption aligncenter"><img aria-describedby="caption-attachment-175216" class="wp-image-175216" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125432/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main3.jpg" alt="(From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen." width="1000" height="329" /><p id="caption-attachment-175216" class="wp-caption-text">▲ (From left) Galiciadis stands beside her ceramic works, the installation shows how repeated forms create rhythm and movement across the space. Photo by Malle Madsen, courtesy of von Bartha Copenhagen.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p><strong>Q. How much of a work is planned before you begin and how much is decided through the act of making it?</strong></p>
<p>I usually begin with a very clear image in my mind. I think visually, so many works start as an almost complete mental picture rather than a concept expressed in words. What fascinates me is that the finished work never looks exactly like that initial image. The image has to pass through materials, gestures, scale, time and the realities of the studio. In that translation, things inevitably shift.</p>
<p>I do not see these deviations as mistakes or compromises. On the contrary, they are often where the work becomes most interesting. While the starting point is often highly defined, the final work is always shaped through the act of making. It is a conversation between intention and discovery, between what I envisioned and what the work itself asks for along the way.</p>
<figure class="wp-block-image size-full"><img loading="lazy" class="aligncenter wp-image-175217" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125510/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main4.jpg" alt="Galiciadis often lets her works shift through material, scale and space during the creative process. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv." width="1000" height="750" /><figcaption class="wp-element-caption">▲ Galiciadis often lets her works shift through material, scale and space during the creative process. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv.</figcaption></figure>
<p><strong>Q. Are there certain materials, colors or forms you find yourself returning to over time? If so, what keeps drawing you back to them?</strong></p>
<p>Yes, there are certain forms, colors and motifs that keep returning: snakes, spirals, pinks, triangles, zigzags and many others. I do not consciously decide to revisit them; rather, they seem to reappear on their own, as if they still have something to teach me.</p>
<p>I often think of artistic research as a spiral rather than a linear progression. You engage with something, move away from it, explore other directions and then return to it later. But when you come back, neither you nor the motif is quite the same. Perhaps this is why I am drawn to recurring forms. They become companions in a long-term conversation. Each time they reappear, they carry traces of previous works while opening up new questions and possibilities.</p>
<figure class="wp-block-image size-full"><img loading="lazy" class="wp-image-175218" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25125540/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main5.jpg" alt="Galiciadis returns to recurring forms and motifs as a way to revisit ideas over time. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv." width="1000" height="750" /><figcaption class="wp-element-caption">▲ Galiciadis returns to recurring forms and motifs as a way to revisit ideas over time. Photo by Stefan Altenburger, courtesy of Museum Haus Konstruktiv.</figcaption></figure>
<h2></h2>
<h3 class="wp-block-heading"><strong>The Meaning of “Stillleben”</strong></h3>
<p class="has-text-align-center"><strong><em>“The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion.”</em></strong></p>
<p><strong>Q. Your palette often moves between soft pinks, greens and yellows, with darker blues and blacks adding contrast. How do you think about color as a way to shape tension, depth or atmosphere?</strong></p>
<p>For me, color is something deeply personal. I do not approach it primarily as a decorative element or as a way of illustrating an idea. Rather, color is a way of thinking and a form of artistic research.</p>
<p>In many ways, this process replaces language. Instead of formulating thoughts through words, I compose with layered colors. Through this slow accumulation, I search for nuances, tensions and relationships that are difficult for me to articulate verbally. The depth that emerges is not only visual but also emotional and conceptual.</p>
<p><strong>Q. What can you share about the works selected for the Art Basel in Basel 2026 Collection on Samsung Art Store and the moment in which they were made?</strong></p>
<p>This work emerged within a larger constellation of paintings that I was developing simultaneously in the studio. I rarely work on a single canvas at a time. Instead, several works evolve alongside one another, creating a kind of conversation. What appears on one canvas often migrates to another; a color, form, rhythm or idea that begins in one painting may find a different articulation in the next.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175238" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-175238" class="wp-image-175238" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25140926/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main6.jpg" alt="From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen. “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann." width="1000" height="563" /><p id="caption-attachment-175238" class="wp-caption-text">▲ From left. “Stillleben (Window)” (2023) by Athene Galiciadis. Photo by Malle Madsen.  “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis. Photo by Andreas Zimmermann.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>Both works were created within such a process. They carry traces of multiple explorations and conversations taking place across different canvases at the same time. Looking back, I see each work as part of an ongoing reflection on questions that continue to occupy me: belonging, displacement, memory, inheritance and transformation. Rather than offering answers, the painting became a space where these themes could coexist and interact.</p>
<p><strong>Q. How did the title “Stillleben (Reflection on Longings and Belongings)” come to the work and what does it add to the viewer’s understanding of the piece?</strong></p>
<p>The title emerged from two conditions that often feel inseparable. Questions of migration, displacement, in-betweenness, transformation, inheritance and identity run throughout my practice and shape how I understand the world. What does it mean to belong? Who is included and who remains outside? Belonging can offer shelter, care and nourishment, but it can also produce boundaries and exclusions.</p>
<p>Longing is particularly difficult to describe. For me, it is often connected to a desire to bridge a gap that is always present but was never entirely my own. It can be inherited across generations, carried through stories, silences, memories and cultural interruptions. It is a longing for connection, continuity and understanding, while knowing that some distances can never be fully overcome.</p>
<p>The same structures that provide comfort and a sense of home can also become mechanisms of separation and exclusion. For me, “Stillleben (Reflection on Longings and Belongings)”inhabits this space of contradiction. It reflects on the simultaneous desire to belong and the awareness that belonging is never simple, fixed or innocent.</p>
<h3 class="wp-block-heading"><strong>Where Art Finds New Meaning at Home</strong></h3>
<p><strong>Q. Samsung Art Store gives people a way to encounter world-class art in the spaces where they live. What interests you about that everyday relationship with artwork?</strong></p>
<p>What interests me most is the possibility of creating an everyday relationship with art. Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time. When you encounter an artwork repeatedly, it becomes part of your daily life and the relationship deepens over time to become a piece of your memories and personal history.</p>
<p>This resonates with my interest in collaboration, participation and community building. I enjoy forms of access that allow art to enter everyday environments. Through projects such as Actioning, I have explored how meaning emerges through shared experiences and sustained engagement. I see art as something that can create connections and become part of a shared cultural life.</p>
<p><strong>Q. How do you think the experience of viewing art changes when a work becomes part of a home environment?</strong></p>
<p>I think the experience becomes slower and more intimate. In a museum, we often encounter artworks briefly and alongside many others. At home, the relationship unfolds over time and the artwork becomes part of everyday life.</p>
<p>You might notice it while drinking your morning coffee, passing through a room or returning home after a difficult day. Sometimes you look closely; other times it simply exists in the background. Yet it continues to shape the atmosphere of a space.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175225" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-175225" class="wp-image-175225" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25130056/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main7.jpg" alt="“Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H." width="1000" height="666" /><p id="caption-attachment-175225" class="wp-caption-text">▲ “Stillleben (Reflection on Longings and Belongings)” (2021) by Athene Galiciadis is displayed on the 2026 OLED TV S95H.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>The work becomes an ongoing relationship. Meanings can shift over time and details that initially went unnoticed may suddenly become important. As the viewer changes, the work changes too. This reflects how I understand art: not as a fixed message, but as something open that continues to generate new associations.</p>
<p class="has-text-align-center"><strong><em>“Some of the most meaningful encounters with artworks happen not in museums, but in the spaces where we live and spend our time.”</em></strong></p>
<p><strong>Q. For viewers who may discover your work for the first time through Samsung Art Store, what would you hope they take time to notice?</strong></p>
<p>I would invite them to spend a little time with the work and allow their eyes to wander. At first glance, my paintings may appear structured, repetitive or geometric. But if you stay with them for a while, small shifts, irregularities and transformations begin to emerge.</p>
<p>I hope viewers notice that nothing is ever entirely fixed. Forms repeat, but they also change. Colors overlap, reveal and conceal one another. What may initially seem stable gradually becomes more fluid and complex.</p>
<p>Perhaps most of all, I hope people allow themselves to experience the work without feeling the need to immediately understand or interpret it. Much of my practice is concerned with things that exist between categories: between belonging and displacement, order and unpredictability, memory and imagination. These are experiences that cannot always be translated into words.</p>
<p>If viewers take the time to notice the rhythms, layers and subtle variations within the work, they may discover that the painting is less about providing answers than about creating space for reflection, curiosity and personal associations. I hope everyone can find their own point of entry and build their own relationship with the work over time.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_175226" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-175226" class="wp-image-175226" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/25130147/Samsung-TVs-and-Displays-Athene-Galiciadis-Samsung-Art-Store_Main8.jpg" alt=" Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB. " width="1000" height="631" /><p id="caption-attachment-175226" class="wp-caption-text">▲ Samsung’s 2026 Art TV lineup offers digital collections of curated artworks through Samsung Art Store. (From left) 2026 OLED S95H, The Frame Pro and Micro RGB.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<p>Samsung Art Store is an art subscription service available on Samsung Art TVs. The service offers more than 5,000 artworks in 4K quality from over 800 artists through more than 80 partners. Available across Samsung’s expanded 2026 Art TV lineup, Samsung Art Store brings curated artwork into everyday spaces through Samsung’s display technology and design.</p>
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				<title><![CDATA[Art Basel in Basel 2026: Samsung Art TV Brings Personal Curation to the Center of the Art World]]></title>
				<link>https://news.samsung.com/in/art-basel-in-basel-2026-samsung-art-tv-brings-personal-curation-to-the-center-of-the-art-world</link>
				<pubDate>Mon, 22 Jun 2026 17:47:19 +0000</pubDate>
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				<dc:creator><![CDATA[Malay anil]]></dc:creator>
						<category><![CDATA[TV/Display & AV]]></category>
		<category><![CDATA[Art Basel]]></category>
		<category><![CDATA[Art Basel in Basel]]></category>
		<category><![CDATA[Samsung Art Store]]></category>
		<category><![CDATA[Samsung Art TV]]></category>
		<category><![CDATA[The Frame Pro]]></category>
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									<description><![CDATA[Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city. From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from […]]]></description>
																<content:encoded><![CDATA[<div style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19181732/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main1.jpg" alt="▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition." width="1000" height="667" /><p class="wp-caption-text">▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition.</p></div>
<p>Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city.</p>
<p>From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the <a href="https://www.samsung.com/us/tvs/art-tv/">Official Art TV</a> provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home.</p>
<h3><strong>A Living Gallery of Personal Aesthetic</strong></h3>
<p>Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal.</p>
<div style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19181833/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main2.jpg" alt="▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences." width="1000" height="667" /><p class="wp-caption-text">▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences.</p></div>
<p>The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art, and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly.</p>
<div id="attachment_174975" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174975" class="wp-image-174975" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19181912/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main3.jpg" alt="▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience." width="1000" height="329" /><p id="caption-attachment-174975" class="wp-caption-text">▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience.</p></div>
<p>At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>, The Frame Pro and The Frame displays from Samsung’s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant’s results.</p>
<p>“The Frame is so stylish, and I loved how clearly you could see the artwork from every angle,” said an attendee.</p>
<p>The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home.</p>
<div id="attachment_174997" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174997" class="wp-image-174997" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19184255/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main4.jpg" alt="▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge." width="1000" height="329" /><p id="caption-attachment-174997" class="wp-caption-text">▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge.</p></div>
<p>One attendee said, “I was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.”</p>
<p>Between visitor sessions, the Art Wall shifted to highlight the city’s artistic identity, previewing Samsung’s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year’s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing.</p>
<h3><strong>An Artifact of Time, Framed by Daniel Arsham</strong></h3>
<p>As Samsung’s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art’s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of “fictional archaeology,” creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future.</p>
<div id="attachment_174978" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174978" class="wp-image-174978" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19182248/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main5.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-174978" class="wp-caption-text">▲ Artist Daniel Arsham, Samsung’s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel.</p></div>
<p>In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham’s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen.</p>
<div id="attachment_31837" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31837" class="wp-image-31837 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main6.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31837" class="wp-caption-text">▲ Arsham’s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns.</p></div>
<p>Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time.</p>
<p>To mark his role as Samsung’s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV.</p>
<div id="attachment_31846" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31846" class="wp-image-31846 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_dl9-e1782130339351.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31846" class="wp-caption-text">▲ Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17.</p></div>
<p>“An artist’s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,” said Arsham.</p>
<h3><strong>A Conversation on Discovering Your Artistic Sensibility</strong></h3>
<p>Samsung’s Basel story continued, moving from the fair floor to Gare du Nord for a special event, “Art Night with Samsung Art TV.” During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home.</p>
<div id="attachment_31857" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31857" class="wp-image-31857 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main8.jpg" alt="" width="1000" height="666" /><p id="caption-attachment-31857" class="wp-caption-text">▲ Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV.</p></div>
<p>The evening’s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris, and Daria Greene, Head of Content and Curation for Samsung Art Store, how artistic sensibility is shaped by everyday experiences, and how art can be curated, discovered and lived with.</p>
<div id="attachment_31855" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31855" class="wp-image-31855 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main9.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31855" class="wp-caption-text">▲ Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces.</p></div>
<p>The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day.</p>
<div id="attachment_31856" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-31856" class="wp-image-31856 size-full" src="https://img.global.news.samsung.com/in/wp-content/uploads/2026/06/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main10.jpg" alt="" width="1000" height="667" /><p id="caption-attachment-31856" class="wp-caption-text">▲ A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026 Collection.</p></div>
<h3><strong>Where Art Becomes Part of Home</strong></h3>
<p>Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store.</p>
<figure class="wp-block-image size-full">
<p><div id="attachment_174984" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174984" class="wp-image-174984" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19182822/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main11.jpg" alt="▲ A visitor takes in the vibrant work of Raphael Hefti on display." width="1000" height="667" /><p id="caption-attachment-174984" class="wp-caption-text">▲ A visitor takes in the vibrant work of Raphael Hefti on display.</p></div><figcaption class="wp-element-caption"></figcaption></figure>
<figure class="wp-block-image size-full">
<p><div id="attachment_174985" style="width: 1010px" class="wp-caption aligncenter"><img loading="lazy" aria-describedby="caption-attachment-174985" class="wp-image-174985" src="https://img.global.news.samsung.com/global/wp-content/uploads/2026/06/19182845/Samsung-TVs-and-Displays-Samsung-Art-TV-Art-Basel-in-Basel-2026-Recap_Main12.jpg" alt="▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home." width="1000" height="329" /><p id="caption-attachment-174985" class="wp-caption-text">▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home.</p></div></figure>
<p>In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life.</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.</p>
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