▲ Visitors explore the Samsung Lounge at Art Basel in Basel 2026, where Samsung Art Store was presented as a physical exhibition.

Each June, Basel, Switzerland becomes a meeting point for the global art world, with Art Basel’s flagship fair drawing leading galleries, artists, collectors and institutions to Messe Basel and cultural sites across the city.

From June 18 to 21, this year’s fair brought together 290 galleries from 43 countries and territories presenting works ranging from historical foundations to the most progressive contemporary and digital practices, reaffirming its place at the center of the international art calendar. As the Official Art TV provider of Art Basel, Samsung Electronics presented an experience that connected personal taste with digital curation, showing how Samsung Art Store can bring art discovered at the fair into everyday spaces through screens designed for the home.

A Living Gallery of Personal Aesthetic

Samsung Art Store is a digital art platform on Samsung Art TVs, where users can explore curated works from leading museums, galleries and artists. At Art Basel in Basel (ABB), the Samsung Art Store Lounge translated that experience into a physical exhibition, showing how digital curation can make art discovery more personal.

▲ Through a survey order form, artworks are matched to each visitor’s personal art preferences.

The experience began with a short order form. Visitors answered survey questions about what first drew their eye, what they looked for in art, and what kind of piece would add meaning in their home. Their responses were scanned through a tablet, then matched to one of four curated themes: Geometric, Surreal, Vibrant or Painterly.

▲ (From left) Custom badges showed each visitor’s art theme, turning their results into a keepsake from the experience.

At the center of the lounge was the Art Wall, a gallery-style installation composed of Micro RGB, OLED[1], The Frame Pro and The Frame displays from Samsung’s 2026 Art TV lineup. Once each order form was scanned, the Art Wall displayed artworks from the theme matched to the participant’s results.

“The Frame is so stylish, and I loved how clearly you could see the artwork from every angle,” said an attendee.

The experience continued into the Giveaway Zone, where visitors received a custom warranty card and badge tied to their theme. The card playfully certified their art style, while the badge carried the result beyond the Art Wall, sparking conversations around shared tastes, contrasting preferences and the kinds of art guests imagined living with at home.

▲ (From left) Visitors see their personalized art theme appear on Samsung Art TVs inside the lounge.

One attendee said, “I was surprised by how well the Vibrant theme matched my taste. The colors looked so rich on the Samsung Art TVs. I could picture one of those pieces bringing so much energy into my home.”

Between visitor sessions, the Art Wall shifted to highlight the city’s artistic identity, previewing Samsung’s new ABB 2026 Collection, curated exclusively for Samsung Art Store. Featuring 24 works by Swiss and Swiss-based artists from eight galleries exhibiting at this year’s fair, the collection offered a regional view of Basel through different generations, styles and ways of seeing.

An Artifact of Time, Framed by Daniel Arsham

As Samsung’s 2026 Art TV Ambassador, visual artist Daniel Arsham brought one of contemporary art’s most recognizable visual languages to The Frame Pro. Based in New York, Arsham is known for his concept of “fictional archaeology,” creating sculptures, drawings, films and architectural works that imagine present-day objects as relics from the future.

▲ Artist Daniel Arsham, Samsung’s 2026 Art TV Ambassador, stands with The Frame Pro featuring his custom bezel.

In collaboration with Samsung, Arsham created a custom bezel for The Frame Pro that brings his sculptural language to the television frame. Made with stone-like material, the bezel features a raised texture that recalls topographical maps and the erosion patterns seen throughout his work. The surrounding wallpaper was developed from ultra-high-resolution 3D scans of sculptures from Arsham’s studio, enlarging their crystalline and weathered surfaces into an immersive installation around the screen.

▲ Arsham’s custom bezel for The Frame Pro features a raised texture inspired by topographical maps and erosion patterns.

Together, the bezel and wallpaper gave The Frame Pro the feeling of an object already marked by time.

To mark his role as Samsung’s 2026 Art TV Ambassador, Arsham joined visitors at the Samsung Art Store Lounge for a June 17 book signing, giving guests a closer look at his practice and his collaboration with Samsung Art TV.

▲ Arsham meets visitors during a book signing at the Samsung Art Store Lounge on June 17.

“An artist’s job is to interpret everyday life through their own lens. When viewers see that perspective, it creates a shared experience and a deeper connection,” said Arsham.

A Conversation on Discovering Your Artistic Sensibility

Samsung’s Basel story continued, moving from the fair floor to Gare du Nord for a special event, “Art Night with Samsung Art TV.” During the event, invited guests gathered for a conversation about finding art in everyday spaces and how Samsung Art TV brings curatorial instinct into the home.

▲ Daniel Arsham, Karim Crippa and Daria Greene discuss individual preference, art and Samsung Art TV during Art Night with Samsung Art TV.

The evening’s talk brought together voices from across art, curation and digital display. Moderated by content creator Daniel Fanslau, Arsham spoke alongside Karim Crippa, Director of Art Basel Paris, and Daria Greene, Head of Content and Curation for Samsung Art Store, how artistic sensibility is shaped by everyday experiences, and how art can be curated, discovered and lived with.

▲ Guests exchange thoughts on personal taste and the artworks they would choose for their own spaces.

The conversation returned to a simple idea: art can have a place in the home without losing its presence. Through Samsung Art TV and Samsung Art Store, artistic sensibility becomes something people can choose, display and return to every day.

▲ A guest poses in front of Micro RGB as it displays artwork by Athene Galiciadis from the Art Basel in Basel 2026 Collection.

Where Art Becomes Part of Home

Samsung Art Store brings more than 5,000 4K artworks from 800+ artists and 80+ partners into a single subscription service. Available across Samsung’s expanded 2026 Art TV lineup, the platform gives users access to museum and gallery works on screens designed for the home. The Art Basel in Basel 2026 Collection is available for Samsung Art TV users through Samsung Art Store.

▲ A visitor takes in the vibrant work of Raphael Hefti on display.

▲ Samsung’s Art TV lineup brought together art lovers, creators and collectors around a shared appreciation for art at home.

In Basel, where the art world gathers around what comes next, Samsung Art TV offered a firsthand look at the future of art at home. On screen, a collection can grow with personal curation, new discoveries and the rhythms of daily life.

[1] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.

▲ RM’s interview at Samsung ArtCube during Art Basel in Basel 2025

As an artist, collector and cultural voice, RM has long expressed his love for visual art — often sharing museum visits, artist insights and his own growing collection with the global audience. At Samsung’s ArtCube lounge, he reflected on what it means to live with art in a digital age, why accessibility matters and how technology is opening new doors for global discovery.

Art, Technology and the Everyday

“When I connect with a piece of art, it’s like having a silent conversation,” said RM. “Samsung Art TV lets those conversations happen anywhere. It makes it easier for people to discover artists, reflect on their own emotions and build a personal connection with the art they choose to live with.”

Known for his thoughtful approach to art and culture, RM took the opportunity to share his personal reflections. He spoke about how art has influenced his worldview and how platforms like Samsung Art TV offer an opportunity for everyone to make art a part of their daily lives.

Through the Samsung Art TV’s expansive discovery features and curated collections, RM shared that he’s been exposed to a wider world of creativity — sparking curiosity and reshaping how he thinks about visual culture. He reflected on how digital platforms like Samsung Art Store are helping viewers break out of their comfort zones and pre-set tastes shaped by algorithms.

“Every space has a mood,” RM shared during the talk session. “And sometimes a single artwork or a frame can shift that feeling. I love that Samsung Art TV gives people the freedom to discover and live with art in a way that fits their everyday rhythm.”

A Personal Vision for the Future    

RM also confirmed he is actively searching for a physical space to house his growing collection, an idea he’s hinted at in previous interviews. This gallery, he explained, would be rooted in a desire to connect East and West, past and present as well as personality and universality.

“I want to bring everything together into one space,” he said. “Maybe I’ll call it ‘rkive’ like my Instagram. It won’t be easy, but I want to try.”

He expressed hope that, one day, his collection could be shared digitally through Samsung Art TV, reaching people around the world — especially those who can’t visit museums or galleries. “Unless you live in Seoul, it’s not easy to access museums or galleries to experience art in Korea.” He added that it would be great to have an ‘art bridge’ through Samsung Art TV one day, that would allow someone to “press a button and be led into a new world of art.”

Reimagining Art for Everyone

Samsung’s partnership with RM is rooted in a shared belief that technology can be a bridge to meaningful experiences. Whether it’s discovering a new artist, reinterpreting a classic or simply finding beauty in a quiet moment, Samsung Art TVs bring emotional and artistic depth to any space.

“RM’s sincerity and influence make him a natural partner for Samsung Art TV,” said Sofia Monteiro, Curator at Samsung Art Store Europe. “He’s someone who doesn’t just appreciate art — he lives with it. And that reflects exactly what our platform is all about.”

▲ “Talk With RM” at Art Basel in Basel

Through Samsung Art TVs, Samsung continues to redefine how people connect with art, turning walls into ever-evolving canvases and living spaces into curated galleries.

RM and Samsung Invite the World To Live With Art

As Samsung’s Art TV ambassador, RM continues to champion a more personal connection to art, design and culture. His partnership encourages art lovers everywhere to see creativity not as something reserved just for galleries but as something to bring into everyday life.

About RM of BTS
RM (Kim, Namjun) is a South Korean rapper, songwriter, music producer and leader of 21st century pop icons BTS. His discography includes solo mixtapes “RM” (March 2015) and “mono.” (October 2018), as well as solo albums “Indigo” (December 2022) and “Right Place, Wrong Person” (May 2024), which showcase his remarkable versatility across genres. As a creative powerhouse and avid art enthusiast, RM is renowned for crafting profound lyrics often inspired by various art forms. His flexible and philosophical approach to music and ability to push creative boundaries with cutting-edge collaborations has led him to work with a diverse range of artists, including Erykah Badu, Anderson .Paak, Lil Nas X, HONNE, Mahalia and more. On May 24, 2024, RM released his critically-acclaimed second solo album “Right Place, Wrong Person.”